WEUP Broadcast One Marketing 4

Marketing Opportunities*
*Favorable Junctures of Circumstances
Welcome to
Broadcast One
www.103weup.com
www.weupam.com
www.whiyam.com
Source: Radio Ad Lab
Source: The Nielsen Company (2015), “State of the Media: Audio Today – How America Listens.”
Full Service Radio
AFTERNOON
DRIVE
WEUP’s Afternoon
Drive show with
DJ Illie Ill. He’s
lively, entertaining
and stimulating for
an afternoon drive
home.
ENTERTAINMENT
WEUP’s Rolanje
Armstead is “RJ On the
Streetz” keeping you
updated on current
entertainment news
featuring local and
national celebrity
recording artist, movie
stars, fashion and sports.
WEATHER &
TRAFFIC
Local weather and
traffic from
WEUP’s
LaShay B. is
tailored for area
residents and their
commutes.
PLUS
Contest, unique
promotions and events,
live remote broadcast,
effective promotional
"Winning Weekends,”
and monthly
sponsorship
opportunities.
SPORTS
“50 Yard Line”
hosted by Arthur
Wayne is a locally
produced radio
sports talk show. It
provides results
and commentary of
key local high
school and college
games as well as
regional and
professional sports.
TALK RADIO
“WEUP Talk” hosted
by David Person and
Steve Murry. Local
production spotlighting
current affairs, health,
human interest,
business and important
local and national
issues of the day.
www.103weup.com ● www.weupam.com ● www.whiyam.com
Our Stations
Serving Huntsville metro area in North Alabama and Southern
Tennessee. Reaching adults 12-54 with Urban Contemporary Hip Hop
and R&B, Gospel and Talk, and Blues and Oldies. WEUP is a
Huntsville tradition since March 20, 1958 – the Community Connected
Stations.
Urban Contemporary
No. 1 for Hip Hop and
R&B
Gospel and Talk Radio
Current and classic Gospel, spiritual
music, local and national talk shows
Blues and Oldies
Featuring a mix of
contemporary and
vintage Blues and
R&B oldies
Reach Listeners
Online!
www.103weup.com ● www.weupam.com ● www.whiyam.com
How Does Radio Work?
A: Horizontal Advertising
Image Building or Top Of Mind Awareness (TOMA) - “LONG
TERM” – LOW RISK
ROE3 represents a long-term, all-inclusive measure of your expectations, total
brand experience and level of engagement. This type of marketing will deliver
a far greater return in satisfaction plus continuance and repeat dollars at a
higher state of profitability. ROE3 completes the whole idea of successful
marketing which is: Attracting, Converting, Optimizing and Keeping Clients
at the highest state of profitability.
ROE3 (return on expectation x engagement x experience
IMMEDIATE
RESPONSE
Immediate response
advertising is what
most people want to
purchase. “I want
results right now!”
These three (3)
ingredients MUST
be present in the
short term
advertising recipe
for success:
• HIGH FREQUENCY
(“Lots of spots”)
• A LEGITIMATE
OFFER (Not 10% off,
Not free Bic lighter with
every deposit over
$10,000)
• SENSE OF URGENCY
(only offer it for a short
period of time)
B: Vertical Advertising
Immediate Response – “SHORT TERM” – HIGH RISK
We believe that the return on investment (ROI) is a short-term measure of
specific, individual campaigns (Vertical Advertising). So we can provide a 150%
return on each dollar you spend with us. We can use these three things to
determine an accurate ROI:
Average Unit Sell per client: $______
Closing ratio:
____%
Gross profit margin:
____%
Source: Radio Ad Lab; Hundley Batts, Sr. Broadcast One Owner and Sales Coordinator
Invitation Vs. Permission:
Invitation
1
According to a study entitled URBAN RADIO:
The Invitation Medium:
• Urban Radio is the most effective medium to
The Personal Touch
reach Black Consumers
• Knows and talks with its consumer/listeners every
day
• Speaks for the Black Consumer
• Is used by more Black Consumers than any other
media
• Provides a strong link to the community (WEUP
is Community Connected since 1958)
Permission
2
• Using other media give our listeners
Permission to do business with them…NOT an
invitation
• Based on grabbing the attention of
people away from what they’re doing – TV
commercials, newspaper ads, telemarketing
phone calls.
• Is Interruption Marketing
• Less efficient when people are getting
continuously interrupted.
• Does not offer their potential customers
incentives to accept advertising voluntarily.
Source: Radio Ad Lab
Who is listening to WEUP?
Huntsville Population Snapshot
Marital Status
27.9% are married
57.4% are single, never married
6.9 % are divorced
Children under 18
65.1 families have 1 or more children
39.4% families have 2 or more children
Education
29.0% have some college education
12.9% have a college degree or better
Household Income
42.1% annual income of $35,00+
32.6% annual HH income of $55,000+
19.0% annual HH income of $75,000+
Source: US Census Bureau State & County QuickFacks (2013), Huntsville, Alabama
7
Program Opportunities
TIME
PROGRAM SCHEDULE
Mon-Fri 5am – 10am
The Ricky Smiley Morning Show with LaShay B.,
Hip Hop and R&B with News, Weather & Traffic
Mon-Fri 10am – 2pm
Midday with ML6, Hip Hop and R&B featuring RJ In The
Streetz, Fashion Tip Tuesday
Mon-Fri 2pm-6pm
DJ IllieIll, Hip Hop and R&B featuring RJ In Da Streetz,
weather
Mon-Sat 6pm-10pm
DJ 808, Night Show, Top 5@8 and 9 O’clock Block Party
Mon-Sun 10pm-5am
Hip Hop and R&B music
Sat 10am-2pm
LaShay B., Hip Hop and R&B
Sat 2pm-6pm
DJ CZA, Hip Hop and R&B
Sat 6pm-8pm
Sat 8pm-10pm
DJ 808, Hip Hop and R&B
Saturday Night Block Party
Sat-Sun 10pm-2am
Sat 2am-4am
Selected Mix Shows
Hip Hop and R&B music
Sun 4am-1pm
Gospel Music, featuring Walt “Baby” Love Gospel Traxx
Sun 1pm-4pm
ML6, Hip Hop and R&B
Sun 4pm-7pm
DJ CZA, Hip Hop and R&B
Sun-Mon 7pm-5am
Hip Hop and R&B music
www.103weup.com
Program Opportunities
TIME
PROGRAM SCHEDULE
Mon-Fri 5am- 9am
Yolanda Adams Morning Show
with Brother Steve Murray
Mon-Fri 9am-12pm
Classic Gospel with Brother Ricky Sykes
Mon-Fri 12pm – 3pm
Rev. Al Sharpton “Keeping it Real”
Mon-Fri 3pm-5pm
Classic Gospel with Brother Ricky Sykes
Mon-Thu 5pm-6pm
WEUP Talk with David Person and Steve Murry
Fri
5 pm-7pm
50 Yard Line, sports talk hosted by Arthur Wayne
Mon-Sat 7pm-12am
Mon- Fri 9pm –9:30pm
Hallelujah Praise with Brother Marcellus Smith
WEUP Prayer Line
Mon-Fri 12am-6am
Gospel Music
Sat
6am-12pm
A Foretaste of Glory with Brother Ricky Sykes
Sat
12pm 5pm
Gospel Music
Sat
5pm-9pm
Hallelujah Praise with Brother Marcellus Smith
Sat
9pm-12am
Praise Mix Down
Sun 12am- 6pm
Gospel Music, Church Programing, Walt “Baby” Love
Gospel Traxx, and MLK Jr. Speaks
Sun-Mon 6pm-5am
Gospel Music
www.weupam.com
Sponsorship Opportunities
Every year, WEUP will host exciting community events. It is one thing to
advertise so your business becomes top-of-mind – it is quite another to
show up at a community service event, intermingling in celebration or
helping those in need. These annual sponsorship opportunities through
WEUP, gives local businesses a chance to be “Community Connected”
leaving a lasting and positive impression on consumers.
In August, WEUP’s Back to
School Festival–helps students
in the Huntsville Metropolitan
area and Pulaski, Tennessee,
get ready for school by giving
away book bags, stuffed with
school supplies. Free food,
beverages and live
performances by national,
regional and local recording
artist.
In the Fall, it’s Alabama
A&M University Tailgating –
WEUP tailgates on the grounds
of the Louis Crews Stadium
every year. We are located in a
highly visible location, bustling
with bulldog fans and guest.
Businesses partners join WEUP
at each home game, including
Homecoming. There is plenty
of Free BBQ, soft drinks and
giveaways in support of the
Bulldogs.
www.103weup.com ● www.weupam.com ● www.whiyam.com
Sponsorship Opportunities
In October, WEUP turns
Pink! Pink October is a
time in which WEUP and
it’s partners join the fight
against Breast Cancer; and
celebrate its survivors.
October is National Breast
Cancer Awareness Month.
In December, WEUP’s 12
Days of Christmas is a
time of giving. WEUP gives
away prizes for 12
consecutive days and
business sponsors can get
in on the giving. At the end,
on the twelfth day of
Christmas, one fortunate
winner will receive one
exclusive gift. The closer
we get to the 12th day, the
bigger the prizes become.
www.103weup.com ● www.weupam.com ● www.whiyam.com
Thank you so much for considering Broadcast One.
We will do everything we can to keep you top-of-mind with radio listeners.
Broadcast One Marketing is dedicated to developing
locally owned and operated businesses in the
Huntsville Metropolitan area in North Alabama and
Southern Tennessee. Our business idea supports
well-designed and effective opportunities that
provide a long-term, all-inclusive return on
expectations, level of engagement and total brand
experience to benefit enterprise growth.
2609 Jordan Lane, NW,
Huntsville, AL 36816
www.weupam.com ● www.103weup.com ● www.whiy.com
(256) 837-9387