- Verlo Mattress Factory Stores | Media Center

VERLO MATTRESS FACTORY SCORES TOUCHDOWN WITH LAUNCH OF
WORLD’S FIRST CHEESEHEAD BED
October 29, 2012 (MILWAUKEE, WI) – Just when you thought you couldn’t
get enough football in your life, think again. Today Milwaukee-based
Verlo Mattress Factory has introduced the Official Cheesehead® Bed, a
customized fan experience that combines a good night sleep with
championship football, perfect for the die-hard fans of the Green Bay
Packers.
Introduced during the heart of the 2012 football season, the Verlo
Cheesehead Bed is inspired by the popular foam Cheesehead® hats
frequently worn by Packers fans during football games. The bed is made
of a gel foam or memory foam mattress encased in a gold-colored cover
that resembles a big block of cheese.
“As the Official Mattress of the Green Bay Packers, we felt it would be fun
to show our team spirit and create a mattress that is bound to bring a
smile to Packers fans – as well as a good night’s sleep,” said Scott
Baitinger, chief marketing officer at Verlo.
In addition to its unusual appearance, the Cheesehead Bed has a unique
pricing structure. When the Packers win, the mattress will be sold at a
celebratory price for 24 hours following the win – making fans doubly
happy. For example, a twin-sized Cheesehead Bed that normally retails
for $799 will be reduced to only $599.
As part of the launch, Verlo is also introducing the “Who has the Cheesiest
Bedroom?” Facebook contest. Scheduled to run November 1 through
November 30, the lucky fan who submits a photo of the cheesiest
bedroom will receive a free Cheesehead Bed delivered by former Green
Bay Packers safety LeRoy Butler, the founder of the world famous
Lambeau Leap.
“I love the entire idea behind the Cheesehead Bed,” said Butler.
“Wisconsinites love their football and their cheese, so combining them
both with a good night’s sleep from Verlo is a win for everyone.”
While a novelty product, the Cheesehead Bed is a legitimate, high-quality
sleep product featuring the same comfort and support as Verlo’s other
customized mattresses. Its innovative gel foam and memory foam provide
pressure-relieving support that conforms to each person’s body and
eliminates partner disturbance. It also offers increased airflow for optimal
sleep temperatures.
The official Verlo Cheesehead Bed, available in twin, full, queen and king
sizes, is sold exclusively at Verlo Mattress Factory stores throughout
Wisconsin. For more information, visit www.cheeseheadbed.com.
Cheesehead® is a registered trademark of Foamation, LLC.