kawasaki new booth concept 2013-2017

Transcription

KAWASAKI NEW BOOTH CONCEPT 2013-2017
Project:
Kawasaki New Booth Concept 2013-2017
Architect:
Expomobilia AG
Im Langhag 2
8307 Effretikon
THE 6 POINTS OF A GOOD DESIGN
1.Modularity
4. Kawasaki identity
A clearly structured design is needed to allow an exhibition concept
to be used in different contexts. A modular approach is an ideal solution, because modules can be combined in a variety of ways, shipped
easily and reused several times.
A summary of points 1 to 6 shows that the basis of the Kawasaki
identity lies in the new exhibition design. By bringing together and
putting into practice Kawasaki’s existing corporate design, it is possible to take it into the third dimension both visually and conceptually.
Let us create the Kawasaki face to our clients.
2. High recognition value
5.Revolution
A powerful corporate architecture is based on a unique design and
an overarching concept. Recognition value is a decisive factor in distinctive corporate branding.
Development represents a positive change, an improvement. It must
be possible to measure the change in terms of quality, as well as
quantity. And sometimes less is more. Progress is about being different, rather than about having more or less.
3. Sustainability | Economical
6. Dynamic way
Nowadays, the success of company lies to a large extent in the effi-
Dynamism calls for the courage to change. The movement and inter-
ciency of its products. Durability and reuse not only reflect the spirit
action of forces gives rise to a chronological change or development.
of the times, but are also the indication of a clear attitude towards our
Dynamism can cause a situation to be transformed within a short
resources and their economic sustainability.
period or to be seen from a different perspective. Creativity and the
pioneering spirit are both dependent on a dynamic influence..
Kawasaki New Booth Concept 2013
© Expomobilia 08.05.2013
2
ON YOUR MARKS! …
Starting Position, the Brand Positioning Statement
Kawasaki represents a unique engineering heritage and a wealth of technological expertise,
combined with passion, performance and individuality. Provocative and distinctive, Kawasaki motorcycle
create a positive point of difference in a world of uniformity.
– unique technology
– passionate lifestyle
– inspiring differenciation
The brand is moving up market, will be more valuable and more daring, positioned as a Rebelbrand.
Kawasaki is willing to enhance the brand experience and to invest strongly in the european market.
Set the goals for a long lasting success.
3
… READY! …
Marketing is Running High, The Claim for 2014
A Dynamic „set your heart racing“, a strong and powerful, proud statement, with like ... raw emotions.
A call for the wild ones brings the emotions of riding to the point. Be one with the machine - even forget the machine...
take control and:
Set the goal for nothing less than winning.
4
… GO!
To a Unique Dynamic Racing „Brandscape“, The Stand for 2013 / 2017
A dynamic „race-course-setting“ with a high-class look attracts your eye from far away.
Motorbikes on the track in racing positions ad to the speedy look and feel. The track will be made out of speed lines.
A big and highly illuminated Glassbox, contains the product-highlights as a strong symbol, like a glass-vault.
A large Kawasaki Logo at the banner marks strong presence.
5
Top View / Overview
6
Front View
7
Surrounding the Racing Course
When you surround the stand you have dynamic views from every angle, constantly changing when you move.
On the way around, you will see every highlight of the Kawasaki product range.
The bright green stripes „ground“ the brand and tie it to the floor, like a good tyre does.
The outside world is black. (dynamic)
8
The Glass Vault
9
The View from the Shop Entrance
10
Center-Stage Layout / The Heart of Racing
Let the visitor now enter the „center-stage“ and be part of the Kawasaki racing experience.
By entering through the „speed cut“ you feel a premium world of dynamic... the heart of racing and you are part of the experience,
everything surrounds you... and the crowd is visually yelling from the inside of the banner, this is a strong symbol of success.
The inside world is white. (premium)
11
View from Speed-Cut / Reception Point (Press Day Setting)
12
View from The Heart of Racing
13
View from Shop Desk (Press Day Layout)
14
Outside View of Shop
15
Product Description on iPad with Custom Holder
16
iPad with Customized Content / Security Lock
17
Floor Plan, Layout 1000m2
Elcma - Milano (IT)
Annually
Intermot - Cologne (DE)
Bi-Annually
18
Floor Plan, Area Layout 1000m2 (Example)
s
soire
Supersport
es
Acc
Highlight
Sport Touring
Enduro
s
soire
es
Acc
k
Des
Shop
Highlight
Supersport
s
oire
ess
Acc
Highlight
Sport
Sport Touring
Re
ce
pti
on
Waterbikes
Motocross
Cruiser
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Floor Plan, Press Day Layout 1000m2
20
Summary and Conclusion
This brandscape is concepted for a high WOW-Factor and will be understood in 1/3 of a second.
It will be highly remarkable and presents Kawasaki as a dynamic premium brand.
... and the brandscape is like an appetizer for more to come...
Modularity will be given by using the main elements like the „racing-curve“ with the infrastructure underneath
and the glass-vault with reduced surroundings on smaller stands.
The visual impact is the same.
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Motorbeurs – Utrecht (NL)
Annually
Moto Salon – Brussels (BE)
Annually
Mondial de l’Automobile– Paris (FR)
Bi-annually
Swiss Moto – Zurich (CH)
Annually
Motorcycle Live – Birmingham (UK)
Annually
Lifestyle Motorshow – Stockholm (SE)
Annually
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Leipzig
Annually
München
Annually
Dortmund
Annually
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Expomobilia AG
Im Langhag 2
CH-8307 Effretikon-Zürich
Switzerland
www.expomobilia.ch
Jean-Marc Devaud
CEO
phone: +41 (0) 52 354 74 10
[email protected]
Kathrin Morlock
Head of Project Management
phone: +41 (0) 52 354 74 32
[email protected]
Markus Digele
Project Manager
phone: +41 (0) 52 354 74 18
[email protected]
Martin Bloch
Architectural Design and Communication
phone: +41 (0) 44 680 11 00
[email protected]
24

kawasaki new booth concept 2013-2017

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