media kit - AudreyShops.com

AUDREY MAGAZINE
MEDIA KIT
THE ASIAN AMERICAN WOMEN’S LIFESTYLE MAGAZINE
Audrey Magazine Media Kit
Why Audrey Magazine?
A Singular Mission
Because there’s simply nothing else like Audrey Magazine
on the market today. Audrey is an award-winning lifestyle publication
created by Asian American women for Asian American women
with the power to appeal to women across racial lines. We reach
for the best and the brightest in the worlds of art, fashion and
photography to produce a bimonthly publication that sparkles.
Look beyond our glossy cover and you’ll find hard-hitting articles
on current events and the news of the day as well as cutting-edge
fashion, arts & entertainment, beauty, health and more.
Our well-rounded approach touches Asian American women on a
deeply personal level and has them coming back for more with
every issue. That’s why Audrey remains top-of-mind, capturing
national attention from The New York Times, The Chicago Tribune,
The Philadelphia Inquirer, National Public Radio, Good Day L.A.,
CNN Headline News, Women’s Wear Daily, Folio and more.
Our mission is to celebrate
all the different facets of
the modern Asian American
woman. As the longestrunning pan-Asian lifestyle
publication for Asian
American women in
existence today, we are
surpassing that goal with
every issue.
No other Asian American
women’s magazine can
claim the kind of loyal
readership that Audrey has
captured over the years
and continues to capture.
But don’t take our word for
it. Look inside to see why
Audrey is a critical part of
your marketing and
advertising goals.
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Audrey Magazine Media Kit
3
Who Is Asian American?
Audrey takes an inclusive approach to defining Asian American. We include those Americans whose ethnic backgrounds
originate from East Asia (China, Japan, Korea), Southeast Asia (Philippines, Vietnam, Malaysia, Singapore, Laos, Thailand,
Hmong, etc.), South Asia (India, Pakistan, Bangladesh, Sri Lanka), and North Asia (Mongolia, Tibet, Nepal). We include those of
Pacific Islander descent (Fijian, Tahitian, Polynesian, Maori, etc.), as well as “hapas,” a term originating from Hawaii, which
include those of Asian and other ethnic backgrounds, such as Caucasian, African American and Hispanic.
The Ideal Consumer
Our Current Readers
Gender
Age
Affluence
Martial Status
Education
Employment
Female
Male
82%
18%
18 – 24
25 – 34
35 – 44
45 – 54
25 – 44
Median Age
16%
40%
32%
10%
72%
31
Mean IEI
Mean HHI
$62,800
$74,500
Single
Married
62%
38%
Attended College
Graduated College
89%
74%
Employed Full-time
87%
Professional/managerial 62%
English is the primary
language among Asian
American adults.
According to the 2000
Census, 83% (5.4 million)
speak English only or well.
$459 billion — Asian
American purchasing
power in 2007.
Asian Americans
experienced the fastest
increase in purchasing
power from 1990 to 2007
at 287%, versus the general
population at 131%.
By 2011, Asian American
buying power will grow
46% over the current
benchmark to reach
$626 billion.
About 46% of civilian
employed Asian Americans
aged 16 and older
worked in management,
professional, and related
occupations, compared
with about 38% of civilian
employed non-Hispanic
Whites aged 16 and older.
Between 1990 to
2000, Asian Americans
were the fastest growing
ethnic group with an
increase of 72% (204%
between 1980 and 2000!),
versus an increase of only
13% for the general population. Asian Americans
are expected to reach
33.4 million by 2050.
96% of Asian Americans
live in metropolitan areas.
The median income
of Asian American households in the 12 months
prior to being surveyed
was about $56,200. This
was about $8,000 higher
than the median income
of non-Hispanic White
households, which was
about $48,800.
Asian Americans
rank first in educational
attainment and household
income.
Audrey Magazine Media Kit
4
Editorial Content
Features
Each issue features in-depth articles on important issues
covering culture, society, health, politics and international
relations. We’ve covered topics such as ethnic plastic surgery,
fertility, interracial dating, the Democratic Presidential race,
and unique health risks for those of Asian descent. We also
include more lighthearted stories on topics ranging from
weddings to cuisine to travel. From a tongue-in-cheek look
at women’s magazines from Asia to a Lunar New Year feast
at the home of celebrity chef Chris Yeo, these stories are
fun, informative and an easy read.
g
garnet;;
ifer Rose green
bracelet with
and iolite
ngs; Olia
et labradorite
marine
ngs.
Get Happy!
Change is in the air and the spring runways reflected it,
teeming with bright colors and smiling models.
Be inspired!
Nugaard “Carnaval”
cluster pendant,
Angel Jackson
feather disco bag,
Kimono Kool
acrylic kimono
necklace, Jenny
Han patchwork
dress.
FREE SPIRIT
GLOBAL
Liu Wen in
Carlos Miele.
Lakshmi Menon
in Diane von
Furstenberg.
RUFFLY
Rosena Sammi “Nizam”
embellished cuff, Matt
Bernson “Nouer III” sandal,
Angel Jackson disco rainbow
bag, Nashelle double hoop
earrings, KAS Design
“Waverly” dress, Manic
Trout “Arabella Venus
in Furs” necklace.
Rioni “Rouche”
snowflake purse,
Danssara patent
bootie, Mint Jodi
A
ld “L i ”
Aira “Staired” dress,
Iisli jewel baby cardigan, Dana
Rebecca “Lori Paige” earrings,
Jalda “Mini Kona” clutch,
Magrit satin heel, Boudoir
D’huitres “Linda” jacket.
t and hydrate skin.
Fashion
Recognizing Asian American women’s love of fashion,
each issue of Audrey offers six fashion-forward pages
of must-know runway trends, personal style how-to’s and
designer profiles. We particularly focus on up-and-coming
and independent designers, regardless of ethnic background, but take special note of rising Asian American
designers, many of whom have gone on to mainstream
success, including Doo-Ri, Phillip Lim, Peter Som and
Derek Lam. We also feature seasonal fashion editorials.
Beauty & Health
Our readers have come to rely on Audrey’s perspective
when it comes to beauty and health. Our beauty section,
called “Audrey’s Beauty Kit,” features models of Asian
descent and products that are either Asian- and Asian
American-owned or target Asian complexions.
Similarly, our “Mind & Body” health section covers the
health stories that affect women of Asian descent.
Han Jin
in 3.1
Phillip Lim.
Eugenia
Mandzhieva
in Charlotte
Ronson.
Hye Park in
Max Azria.
Eugenia
Mandzhieva
in Abaeté.
Emma Pei
in Cynthia
Steffe.
Du Juan in
Miss Sixty.
Dea
Moda
bag.
Lola &
George
“Vine”
necklace.
Cocobelle
coral link
necklace.
Mothe
sculpted belt.
Nieves Lavi
smock waist
dress, Ella
Moss Black
Label “Edee”
fringe vest.
Groove
“Lure”
shoe.
KidViskous
“Pyramid
Scheme” earrings.
Gucci
sunglasses.
Paco Gil
snakeskin
gladiator
heel.
Samantha Wills
“Beau Beauty” ring.
Dulce
leather flat.
Peggy Li
recycled leather
leaf earrings.
Mothe
pant.
Carla Mancini
“Penelope” bag.
Radenroro
“Maryam”
dress.
Ishii New
York
asymmetrical
leopard print
dress.
Perlina
leather bag.
PHOTO BY CARINA SALVI.
PHOTO BY AYA OTO.
Top: The view inside Pure
Food and Wine, which
serves dishes like 1.
sweet pickled beet and
rosemary cashew chevre
ravioli, and 2. zucchini
and heirloom tomato
lasagna with basil
pistachio pesto, sun-dried
tomato sauce and pignola
ricotta.
New York has no shortage of cutting-edge eateries,
nd these days “cutting-edge” usually means organic,
egan or raw food. One New Yorker who knows her
ood is Juliette Kim, who handles PR for designer
winkle by Wenlan.
Juliette says local restaurant Pure Food and Wine
ncorporates all three — organic, vegan and raw — and
till manages to satisfy. Pure Food boasts a menu that is
ompletely organic, dairy- and meat-free, and does not
ook anything above 118 degrees. Juliette likes the zuchini and Roma tomato lasagna made with basil-pistahio pesto and ricotta made from pignola nut, and the
uilt-free chocolate molten lava cake (who knew
esserts could be vegan!). Check them out at
ureFoodandWine.com.
For more dining and living tips from Juliette and
Wenlan Chia herself, check out TwinklebyWenlan.com.
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2
Now organic foods aren’t anything new.
But organic martinis? Now that’s a bandwagon
I need to get on. Counter specializes in not just
organic and biodynamic wines (pesticide-free
grapes, recycled rainwater and sustainable vintages), but they use premium vodka made
from 100 percent organic white corn to make
specialty martinis with cheeky names like
“Angry Lesbian” and “The Dirtiest Martini.”
Find out more at CounterNyc.com.
Something Blue:
Yes, it’s back. Blue shades on ey
appearance on the runways. Try
blue like Benefit Velvet Eyesh
Like What You Sea? And don’t
tle Sundari Cornflower Oil-Fr
to keep dry skin blues away.
Something Old:
Smooth signs of aging like fine lines and rough
your big day. Try C.O. Bigelow Triple Task Eye
to erase weeks of squinting over invitations and
and Miss Oops Pedicure in a Bottle for hone
thy tootsies.
Celebrity
Audrey features plenty of au courant celebrities and talent
in its pages, whether an actor in the latest cinematic hit, a
buzz-worthy musician, or the author of an award-winning
book. In addition, our “Trailblazer” section highlights an
Asian American pioneer or icon, while “Audrey About
Town” offers plenty of red carpet eye candy.
Expert Advice & Lifestyle
Whether it’s contributing editor and celebrity chef Ming Tsai,
our hilarious “The Awful Truth” columnists, or our insightful
“Ask Audrey” experts, Audrey offers tips and advice
relevant to the modern Asian American woman on
everything from cooking, sex, love and career. But it’s not
just experts; our readers also contribute their unique
experiences and lessons in “My Story” and “Speak Up!.”
News and Events
Everything you want to know about what’s going on in
Asian America is covered in our calendar section,
whether the latest film, important newsmakers, or the
buzz around town.
Audrey Magazine Media Kit
What Our Readers Are Saying About Audrey
Thank you for such
wonderful articles relating
to the everyday lives of
Asian Americans. I really
enjoy reading your magazine and I am now a twoyear subscriber. Living here
in the U.S. there aren’t
many magazines that deal
with Asian Americans and
I am glad that someone
took enough time to do so.
Please keep up with the
wonderful work! I am
always looking forward to
the next issue.
Elly Wong
Via Email
First off, my husband got me into this. Got me a
subscription as a gift, hesitant at first but I’m so totally
hooked into this now. I started liking the fact that you
feature not only pure Filipinos but also half Filipinos who
are successful abroad and are proud to be “pinoy” (slang for
Filipino). Thank you so much and I am at home with Audrey!
Janice Tactay
Via Email
I was sitting in my
dentist office when I saw a
copy of your magazine.
It was beautiful and insightful. I am an African
American female who has
friends of many ethnicities,
including Asians. Many of
my black and Latino
female friends wonder why
many Asian women have
issues with being Asian.
I have Asian friends who
have stated that they
wished they looked like
white women, I also have
heard some of my Asian
female friends state that
they would only date white
men and wanted to have
children with white men so
that the children would not
look Asian like them. … It
seems to me that Asian
women, especially those
who live in California, really
have serious problems with
being who they are.
Besides your magazine, are
there any other means of
getting across the message
to young Asian women to
be proud of who they are
and to embrace their
beautiful looks and culture?
I surely hope so. Keep up
the great work with your
magazine.
Fanita Bryant
Via Email
Scanning the shelves of a local bookstore, I noticed
one small copy of Audrey peering out from behind the
dozens of Women’s Interest magazines crowding the shelf. I
snatched it up excitedly. … After reading the last few issues,
I can tell you this: The woman who reads Audrey is a woman
I need in my friends circle.
For real.
Completely enjoyable, Audrey blends the perfect amount
of intelligence and frivolity. For example, Audrey affords ample
front-of-the-book space to the latest in pop culture, including
art, fashion, books, film releases and DVDs. In addition to their
Upstarts column – which focuses on Asian/Asian-American activists – Audrey also features profiles of Asian-Americans
wherever they are found: in the boxing ring, at an entrepreneurial gala, behind a movie camera, or on stage.
Audrey was also the only magazine that people frequently commented on. With their au courant cover models
featured prominently, I found myself involved in a few dozen
checkout line conversations.
“Oh, you like her?” The Asian cashier at Barnes and Noble
cafe started paging through the magazine, leaving my iced chai
tea to melt on the back counter. “Did you see the movie?”
It took me a moment to place what she was talking
about, as the cover was Tang Wei [Oct/Nov 2007] – and I
had not yet seen the advertisements for Lust, Caution.
The next issue I purchased had the same effect. The
smiling face of Lindsay Price [Dec 2007/Jan 2008]
prompted many people to ask me if I was going to watch
Lipstick Jungle.
Audrey also features he said/she said feature [Awful
Truth], along with fashion and make-up trends. There is also
an amusing “Cultural Collage” section on the back page
which covers trials, tribulations, and Asian-Americana with a
humorous gloss. Overall, the magazine was solid. (And, I
must fully disclose that the magazine did a feature on hottie
DJ Hapa [Audrey Man, “The Hapa Trinity,” Dec 2007/Jan
2008] which means I will love them 4eva.)
But my favorite part of the magazine was it’s overall
tone of inclusiveness. A recent first person perspective
piece explored the realities of being bi-racial and the quest
for identity, with the author taking the last paragraph to
openly muse about the identity issues that surface if she
were to have a child with another bi-racial partner.
Audrey’s movie and media picks reflect the best of culture period, from African-American fronted movies like This
Christmas to the soundtrack for the indie film Dedication to
novels about Muslim, Sikh, and Hindu “rudeboys” in London.
Audrey also featured a letter from an African-American
woman who had married into a Japanese family and is now
fielding very targeted questions from her mother in law
about how she is going to raise her child. I adore the multicultural perspective in Audrey because I feel like this is a
glaring flaw on the part of targeted magazines. Why don’t
we – as minorities – see each other?
Posted on Racialicious.com
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Audrey Magazine Media Kit
Circulation
Audrey has a national circulation of 15,000 and a
readership of 30,000.
Issues are distributed nationwide through paid
subscriptions, Borders, Barnes & Noble, B. Dalton, as well
as independent newsstands and bookstores in major
metropolitan areas.
Our circulation is continually increasing due to demand
from bookstores, distributors and new subscribers.
The response we received from our first few issues was
phenomenal, so be sure to contact us about our
current numbers.
Distribution
60% - California (Southern and Northern)
18% - New York, New Jersey
7% - Honolulu, HI
4% - Seattle, WA
3% - Chicago, IL
3% - Washington, D.C.
Cities
Los Angeles, CA
Chicago, IL
Atlanta, GA
San Diego, CA
Houston, TX
Dallas, TX
St. Louis, MS
Charlotte, NC
Kingsport, TN
Johnson City, TN
Bristol, TN
Chattanooga, TN
New Orleans, LA
Kansas City, MO
Louisville, KY
Wichita, KS
Des Moines, IA
Indianapolis, IN
Cincinnati, OH
Distribution Breakdown by Ethnicity
Chinese – 52%
Korean – 15%
Filipino – 12%
Japanese – 8%
Vietnamese – 5%
Southeast Asian – 4%
South Asian – 4%
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Audrey Magazine Media Kit
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Rates & Specs
Dimensions
Nat’l Rate
Local Rate
Location
Full Page
Size
8.25” x 10.75” (trim) / 7.25” x 9.75” (live)
$5,000.00
$5,000.00
Back Cover
Full Page
8.25” x 10.75” (trim) / 7.25” x 9.75” (live)
$4,000.00
$4,000.00
Inside Front Cover
Full Page
8.25” x 10.75” (trim) / 7.25” x 9.75” (live)
$4,000.00
$4,000.00
Inside Back Cover
Full Page
8.25” x 10.75” (trim) / 7.25” x 9.75” (live)
$3,000.00
$1,500.00
Inside
1/2 Page
7.25” x 4.75” (live)
$1,700.00
$850.00
Inside
1/3 Page
1.75” x 9.75 (live)
$1,200.00
$600.00
Inside
Please add 1/4” on all 4 sides of trim size for bleed. All ads are 4-color
Please provide the following:
Computer files: Mac, English Version Quark Xpress file,
including fonts and photos; EPS, JPG or PDF.
Save as files on CD.
Mail advertisement materials to: Audrey Magazine,
Attn: James Ryu, 17000 S. Vermont Ave., Suite A,
Gardena, CA 90247.
Computer files can be sent via email to
[email protected]. Please compress large files
using either ZIP or Stuffit before emailing.
All photos should be scanned at a minimum resolution
of 300 dpi.
Files can be uploaded to www.box.net (Please call James
for ID and password to upload your file.)
Publishing & Closing Dates
Issue
Space Close
Artwork Due
Spring
February 10
February 15
Summer
May 10
May 14
Fall
August 10
August 16
Winter
November 10
November 15
Deadline is 3p.m. Pacific Time
If date falls on a Saturday or Sunday, deadline will be
the following Monday.
The Buzz on Audrey
Good news spreads fast and nowhere faster than on the
Web. Our homesite at www.AudreyMagazine.com allows
many of our readers to find us more easily from all over the
world. The homepage in addition to our pages on Facebook and MySpace have online surfers abuzz with news
about Audrey. As a result, our Web presence is one of our
strongest marketing tools.
Web Banner Rates & Specs
Website
AudreyMagazine.com Facts
Average 92,000 visitors per year; 7,200 visitors
per month
No. 1 search result in Google for “Asian magazine”
Banner
Size
Rate
Location
Banner A, B
247 x 90 Pixels
$1,000/mo
top
Banner C *
180 x 155 Pixels
$300/mo
bottom left
Banner D *
312 x 155 Pixels
$500/mo
bottom
bottom
Banner E, F
247 x 76 Pixels
$600/mo
Banner G
247 x 300 Pixels
$1,000/mo
bottom right
* Home page only
Audrey Magazine Media Kit
Web Banner Rates & Specs
247 x 90 pixels
$1,000/month
247 x 90 pixels
$1,000/month
(Home Page + Inside Pages)
(Home Page + Inside Pages)
247 x 300 pixels
$1,000/month
247 x 72 pixels
$600/month
180 x 155 pixels
$300/month
312 x 155 pixels
$500/month
(Home Page Only)
(Home Page Only)
(Home Page + Inside Pages)
247 x 76 pixels
$600/month
(Home Page + Inside Pages)
(Home Page + Inside Pages)
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Audrey Magazine Media Kit
Advertisers
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Audrey Magazine Media Kit
Audrey’s Fashion Fusion
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| www.audreymagazine.com/fusion07
Audrey is proud to present our premiere fashion show
event, continuing the tradition of bringing together the Asian
American community for a night of fashion, fantasy and fun.
With high-end designers, state of the art venues, and a
star-studded red carpet, this occasion has every fashionista
eager to attend. Audrey’s fashion show features talented,
independent, and up-and-coming Asian American designers
while highlighting the best from their collections. Sponsors
can enjoy extensive media coverage, product display and
brand exposure to a high-profile audience. This event gathers
the glamorous and trend-conscious… the ideal consumer!
Audrey’s Fashion Fusion is not only the pioneer of Asian
American fashion shows, but is also the most anticipated and
biggest showcase in the Asian American community. The first
Fashion Fusion, which took place on September 7, 2006 in
the California Market Center, was a great beginning. It brought
800+ Asian American celebrities, businesses and industry
professionals, and community supporters. It was the first ever
fashion show in Los Angeles dedicated to Asian American
designers. The following year on September 28, 2007 in the
Petersen Automotive Museum in Los Angeles, more than
1,100 distinguished members of the Asian American community
came out to celebrate with Audrey.
Past Fashion Fusion designers include: Avita, Blanc de
Chine, Bleu de Chine, Carol Young, Chinese Laundry, Dosa,
Fleur’t, Jak & Rae, Kasil Jeans, Kelly Nishimoto, Mae,
Maggie Barry, Michael Antonio, Pierce Jeans, Saja, Sally Sohn,
Sin by Single, Soni & Cindy, Two Lips and Yumi Kim.
Past Fashion Fusion sponsors include: National corporations
such as GM/Cadillac, Lancôme, Toyota, Budweiser, Red Bull
and Crown Royal. Local and small corporations such as
The Mercury, Intertrend, Jinro, Apparel News, Helio, TVK24,
Radioseoul, KTAN, The Korea Times, Hanmi Bank and
USAsian Wire.
Past Fashion Fusion celebrity models include: Lindsay Price
(“Lipstick Jungle”), Leonardo Nam (“Sisterhood of the
Traveling Pants 2”), Sharon Leal (“Dream Girls”), Yul Kwon
(Survivor: Cook Islands” Winner), Bai Ling (“Red Corner”),
Rex Lee (“Entourage”), James Kyson Lee (“Heroes”), Joy
Osmanski (‘The Loop”), Tamlyn Tomita (“Joy Luck Club,”
“The Day After Tomorrow”).
View video clips of previous fashion shows at YouTube by
typing in “Audrey’s Fashion Fusion.”
Congratulations & great job on the event. Friends & I had
a blast. Fashion show was really impressive, and the
turnout looked great. Keep up the good work. You have
my continual support.
James Kyson Lee
(Actor, NBC’s “Heroes,” and featured celeb model/guest)
Being a part of Audrey
Magazine’s 2007 Fashion
Show was a fantastic experience! Even with our move
to New York and not physically being there, we were
thrilled with the turnout.
Our clothes were styled
perfectly and the energy
really came through in the
pictures. Saja designer,
Yoo Lee, is always honored
to be a part of Audrey
Magazine’s events and
monthly publications. We
look forward to the next
show and hope the relationship between our two companies continues to grow
for many years to come!
Colleen of Saja, Inc.
(Featured designer)
I wanted to thank you and all those involved that I had so
much fun doing Audrey Magazine’s fashion show. I want to
acknowledge the work and effort and energy and countless
hours of sleep lost that you and the staff of all the various
departments put into this show and how wonderfully successful I thought it turned out. Everyone seemed to have a good
time and I must say, that even with all the controlled chaos
backstage, not one person seemed to get so stressed out that
they lost their sense of fun about doing a show like this. I have
to say that James Campbell [the producer of the show] and all
the other folks were all wonderful and supremely professional
– there was a nice energy about everyone involved. And
congratulations to everyone at Audrey. It was an amazing job
you all did, truly, and a good time was had by all and everyone.
Wishing you all the best and again, thank you.
Tamlyn Tomita
(Actress, “The Day After Tomorrow,” and
featured celeb model/guest)
Audrey Magazine
17000 S. Vermont Avenue, Suite A, Gardena, California 90247
Tel) 310-769-4913 Fax) 310-769-4903
www.AudreyMagazine.com | [email protected]