TABLE OF CONTENTS - Amenzone Fitness

Transcription

TABLE OF CONTENTS
amenZone Fitness Franchise
Trainer Certification Manual
December 2012
Copyright 2012, amenZone Fitness Franchising, LLC
Proprietary Trade Secrets - Subject to Confidentiality and Non-disclosure Agreement(s)
TABLE OF CONTENTS
AMENZONE FITNESS FRANCHISE
TRAINER CERTIFICATION MANUAL
INTRODUCTION ................................................................................................................................. I
I.A
AMEN’S JOURNEY .................................................................................................................. I
I.B
LEADERSHIP .......................................................................................................................... V
I.C
THE AMENZONE CULTURE ..................................................................................................... V
I.D THE AMENZONE VISION ........................................................................................................ V
I.E
THE AMENZONE FOUNDATION - COMMUNITY AND RESPONSIBILITY...................................... V
I.F
SUMMARY ........................................................................................................................... VI
SECTION 1
PRIMAL TRAINING .........................................................................................................1
1.A ORIGINS OF MAN ...................................................................................................................2
1.B PRIMAL PHILOSOPHY .............................................................................................................2
1.C THE PLAYBOOK ......................................................................................................................5
1.D POLICIES AND PROCEDURES ................................................................................................. 11
1.E SUMMARY ........................................................................................................................... 17
1.F ASSIGNMENTS AND FORMS ................................................................................................. 17
FORM: AMENZONE MINI-CLASS ASSESSMENT ......................................................................................... 18
SECTION 2
COACHING ................................................................................................................... 20
2.A COMMUNICATION DURING TRAINING.................................................................................. 20
2.B WHAT MAKES THE CLASS SUCCESSFUL.................................................................................. 20
2.C SUMMARY ........................................................................................................................... 22
SECTION 3
ANATOMY ................................................................................................................... 24
3.A FUNCTIONAL MOVEMENT/ANATOMY .................................................................................. 24
3.B TERMS ................................................................................................................................. 24
3.C THE MUSCLES ...................................................................................................................... 25
3.D SUMMARY ........................................................................................................................... 28
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TABLE OF CONTENTS
3.E ASSIGNMENTS AND FORMS ................................................................................................. 28
FORM: AMENZONE ANATOMY ASSESSMENT FORM .................................................................................. 30
SECTION 4
NUTRITION ................................................................................................................. 32
4.A INTRODUCTION TO NUTRITION AND BODY COMPOSITION ................................................... 32
4.B PRIMAL NUTRITION ............................................................................................................. 33
4.C EATING FOR ABUNDANCE .................................................................................................... 35
4.D ACTIVE HABITS ..................................................................................................................... 37
4.E SUMMARY ........................................................................................................................... 38
4.F ASSIGNMENTS AND FORMS ................................................................................................. 39
FORM: AMENZONE NUTRITION ASSESSMENT FORM ................................................................................. 40
FORM: PNA HEALTH HISTORY CONSULTATION ........................................................................................ 41
SECTION 5
PROGRAM CERTIFICATION ........................................................................................... 45
5.A AMENZONE PRIMAL WARRIOR............................................................................................. 45
5.B AMENZONE ON THE ROAD ................................................................................................... 45
5.C AMENZONE LIGHTS-OUT BOXING ......................................................................................... 45
5.D AMENZONE DJ NIGHTS ......................................................................................................... 46
5.E AMENZONE TEAM TRAINING................................................................................................ 46
5.F FIELD TRIPS TO AMENZONE .................................................................................................. 46
5.G AMENZONE PE (PRIMAL EDUCATION)................................................................................... 46
5.H PRIVATE TRAINING (ONE ON ONE, TWO ON ONE, ETC.)......................................................... 47
5.I
BASKETBALL ACADEMY ........................................................................................................ 47
5.J
CORPORATE WELLNESS PROGRAMS ..................................................................................... 48
5.K BIRTHDAY PARTIES .............................................................................................................. 48
5.L SUMMARY ........................................................................................................................... 48
5.M ASSIGNMENTS AND FORMS ................................................................................................. 49
FORM: AMENZONE PROGRAM ASSESSMENT FORM .................................................................................. 50
SECTION 6
EQUIPMENT CERTIFICATION ......................................................................................... 52
6.A TIRES ................................................................................................................................... 52
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6.B BOXING GLOVES & BAGS ...................................................................................................... 53
6.C MONKEY & PULL-UP BARS .................................................................................................... 54
6.D SLEDGEHAMMER ................................................................................................................. 54
6.E CLIMBING ROPES ................................................................................................................. 54
6.F SUMMARY ........................................................................................................................... 55
6.G ASSIGNMENTS AND FORMS ................................................................................................. 55
FORM: AMENZONE EQUIPMENT ASSESSMENT FORM................................................................................ 56
SECTION 7
TRAINER CERTIFICATION .............................................................................................. 58
7.A LEAD TRAINER ..................................................................................................................... 58
7.B GROUP FITNESS PERSONAL TRAINER .................................................................................... 59
7.C LIFESTYLE AND HEALTH MANAGEMENT CONSULTANT .......................................................... 59
7.D COMPONENTS/REQUIREMENTS (VARY BY PROGRAM) .......................................................... 59
7.E ASSESSMENT SCORING & PASSING CRITERIA ........................................................................ 59
7.F SUMMARY ........................................................................................................................... 60
7.G ASSIGNMENTS AND FORMS ................................................................................................. 60
FORM: NEW HIRE/TRAINER “GETTING TO KNOW YOU” QUESTIONNAIRE .................................................... 61
FORM: AMENZONE FITNESS ASSESSMENT FORM...................................................................................... 63
FORM: TRAINER CERTIFICATION AGREEMENT .......................................................................................... 65
FORM: NON-CIRCUMVENTION/NON-DISCLOSURE & CONFIDENTIALITY AGREEMENT ..................................... 67
SECTION 8
CONCLUSION ............................................................................................................... 72
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INTRODUCTION
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INTRODUCTION
INTRODUCTION
“True healthcare is self-care.”
- Amen Iseghohi
This manual is designed for use by the trainers hired by the amenZone Fitness franchise to conduct the
proprietary educational and fitness activities provided by the franchise owner. The manual contains
background information about the amenZone Fitness Franchising entity and its founder, the evolution of
the amenZone Fitness philosophy and regimen, and most importantly, what it takes to become an
“amenZone-certified” trainer.
I.A
AMEN’S JOURNEY
Amen was born to Josephine and Amen Iseghohi, Sr. in Antwerp, Belgium on February 2, 1976. Both of
African descent with strong traditional values, his parents decided to place him and his sister in an
environment where they would learn to appreciate the fundamentals of life and the culture of their
ancestors. When he was only 8 years old, Amen and his sister moved to Benin, West Africa to live with
their grandmother. Prior to this sudden transition, he had been raised in London, England, U.K. and
found very quickly that the Africa he was about to experience was distinctively different from what he
had been exposed to on television.
AFRICA
Amen’s grandmother, Felicia Shaka Momodu, raised him and his sister on values such as integrity and
commitment, faith and forgiveness. They were taught the virtues of simplicity, the difference between
wants and needs, and a profound appreciation for simple pleasures of their natural surroundings. Amen
fell in love with the simplicity - no supermarkets, no malls, and no gyms. It was from this primal place
that his grandmother taught him of a life where the physical and spiritual co-exist.
His grandmother – a former athlete - had an insatiable appetite for an active life. She taught them early
on “To stay alive, we have to keep moving.” Amen and his sister spent their days planting and cropping
the seasonal grains and vegetables they would eventually feast upon. They would walk for miles to fetch
water for cooking and if they wanted a piece of fruit from a nearby tree, they would climb the tree to
pull it from its branch. There were no supermarkets or any of the westernized conveniences they were
accustomed to in England.
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INTRODUCTION
Amen and his sister worked out daily without even realizing it, because they were having fun. Their fun
was centered on one significant item, an old tire - the only item that could be found on their extremely
large compound outside of the natural surroundings.
With all of the contractors working on the numerous farms around their property, they had plenty of
tires for toys. This was the genesis of Amen’s relationship with tires. They would play for hours without a
care in the world. “Grandma used this as an opportunity to teach us many of life’s lessons explaining to
us. A lot of the answers we need in life are rooted deep within us.” She continued, “A tire is a great
symbol of life, because it represents movement. Movement is required for progress in life, so let’s
move… Keep progressing and moving forward.” Even at their young ages, Amen’s grandmother felt
strongly that their performance was directly related to their character. She would relate their workouts
to their age and the way they lived, often making judgments of their character based on their efforts
during workouts. Human beings are creatures of habit, consistent by nature, and this included being
consistently lazy. If they gave up easily, she concluded that was how they would react to anything that
challenged them.
The grandmother’s lessons ran deeper than what came from the children’s daily games with tires. “I
remember feeling as though every word out of my grandmother’s mouth was a lesson. Each night,
under the natural light of the moon, we openly discussed our challenges, insecurities and fears. We
were taught to “only compete with ourselves”. The goal was to improve on who you are and this
requires facing individual challenges, even as kids.” Amen realized at an early age that self-confidence
was imperative to overcoming lack of self-esteem.
Amen’s grandmother was using the “tire workouts” as a training vehicle for life’s lessons! It is from
these early lessons that a simple philosophy emerged; a way of life that Amen lives by to this day:
“Movement is life. Mind and body are one.” Amen became accustomed to this lifestyle, and left Africa
convinced that his health and well-being, physically and mentally, were his sole responsibility.
Eventually, he left Africa for England, but took his grandmother’s lessons with him.
LONDON, ENGLAND
Amen’s return to western civilization was an even harder transition than his introduction to Africa. “I
remember watching in disbelief the convenience of what I considered luxuries. Everything was in excess,
especially food. Survival required little to no movement. The simple pleasures of walking quickly became
a distant memory overcome by cars, buses and trains.”
Amen guarded his memories and kept the lessons learned from Africa close to his heart. He later drew
strength from these memories in times of need allowing him to have an accomplished sports and
academic career.
Upon arriving back in London, Amen’s parents decided to send him to a prestigious boarding school
named Gresham’s Prep School in Norfolk, England. It was there he was fortunate to gain an appreciation
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INTRODUCTION
for the best society had to offer including a top-notch education and championship athletic teams. In
the senior school, everyone was in awe of his physical and mental abilities. His strength, speed, and
endurance were at a considerably higher level than most of his schoolmates, especially for being a
stocky lad. Amen enjoyed a thriving Rugby career without the need for a traditional gym. He was the
team leader and captain of the junior rugby team and knew he had to keep fit. He came up with new,
fun exercise routines with his tire, while others complained of repetitive workout routines. In academics,
he completed mathematical calculations without the assistance of a calculator and faster than his
classmates. It was as though things that were standard in Africa were impressive here in the West.
After senior school, Amen returned to his parents’ home in London where he gained balance from the
diverse demographics and prejudices that came with living in the city. It was then he recognized and
appreciated the success from educating himself both in the schoolroom and out. “Education is a huge
part of success because it guides you in the decisions you make in life.”
This part of Amen’s life was most interesting for him because he was at a crossroad, a pivotal point
when he had to decide what he was going to be in life. It was quite scary, and caused him a lot of
anxiety. He was curious to find out who he really was while feeling pressured to make a decision about
what he wanted to be professionally, so he could begin to study what would help get him there. Amen
always thought he would be a businessman like his father who started out as an architectural student
and later matured into a successful business entrepreneur. Following in his footsteps, Amen enrolled in
architecture classes at East London University. After only one year, he realized he needed to find his
own way. Amen had a profound conversation with his uncle who said, “Amen, your dad is a genius at
what he does. You need to be a genius at what’s good for you.” Beating the odds, Amen left East London
and took himself to London Guildhall University only to be turned away not because he wasn’t qualified,
but because he had missed the application deadline. Undaunted, he took one of the Marketing
professors to lunch and talked his way into the University convincing the professor of why he belonged
in his class. That is one of the first times Amen realized to “Never take No for an answer; if I want
something bad enough, I could make it happen.” Amen was accepted into the university and excelled in
business school, not necessarily in the theoretical part, but more for his visionary ability. “I believed in
my ability.”
AMERICA
In 2003, Amen arrived in America ambitious as any and ready to take life by its horns. It was a stark
reality. He’d brought with him a degree in international business, a competitive athletic spirit, and the
lessons of his grandmother rooted deep within his consciousness. He jumped right into the American
corporate culture beginning as a regional flooring representative and quickly worked his way up the
corporate ladder to becoming Vice President of a large general contracting firm. Only then was he able
to take time to observe the foreign yet familiar American culture that had surrounded him for the past
few years.
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INTRODUCTION
Here are some of Amen’s noteworthy realities:

Most people lived to work and did not work to live. Some had two, even three jobs! America
made England’s excessiveness seem acceptable.

Movement was even more restricted in cities outside of New York; “I once saw a family gather
in their vehicle to drive to the grocery store located just a few yards away.”

Children were nature deficient because of their lack of outdoor exercise. Kids were being raised
by nannies and spent their days watching television or gaming. No longer did you see the
neighborhood kids playing “tag” or “hide and seek” outside until the streetlights came on.

Working out was popular amongst most adults for all the wrong reasons. Some found fitness
centers as a social scene or as a way to participate in the latest fad workout. Others were
motivated to exercise for vain or superficial reasons.

Fast food serving sizes from chain restaurants were twice as large in America as the U.K. It is no
secret that the British diet is nothing to be proud of, but portion sizes are far smaller.

America and Americans were bigger. The food was bigger, he cars were bigger, buildings were
bigger, and a significant number of Americans were... bigger. “Obesity was no longer an issue
close to home; it is a problem in our homes.”

“It was then that I traded my corporate suits for track suits. I quickly realized that I had my work
cut out for me, and that I was a little behind as this was an ongoing epidemic--here in America
and picking up speed globally. Every time I saw an obese child, I wondered if I could introduce
them to my tire workouts and watch their life change.”
With all odds against him and everything to lose, Amen began his relentless quest in pursuit of his goals
to put a stop to childhood obesity, introducing the concept of “self-care” to adults and mainge a
difference one child at a time. He had the tenacity of a crazed man and refused any advice from loved
ones insisting that he had made a grave mistake giving up his corporate job. His education was in
business, but his passion was fitness--mind and body. Amen’s father often said, “The world was not built
by naysayers. No statue was ever built in memory of a critic.” Amen truly believed his legacy was ahead
of him. “The most emotionally charged moment in my life was when amenZone Fitness was born.”
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INTRODUCTION
Inspired by his humble childhood experiences in Africa, amenZone Fitness was created on the
philosophy that “True healthcare is self-care.” It is a lifestyle methodology that uses a back-to-basics
primal training approach as a vehicle for self-inquisition and growth. Our training facility is
environmentally conscious (and friendly), therefore utilizing no weights, no machinery; just tires and
your natural body weight. Members are pushed mentally and physically because at amenZone Fitness
we believe that “life begins at the end of your comfort zone.”
Left with the profound understanding that simplicity is the key approach to resolving most of life’s
challenges, including childhood obesity, amenZone continues to be more than a fitness facility or gym. It
has evolved into thousands of holistic interactions that transcend far beyond what others refer to as
workouts. amenZone Fitness has demonstrated value as a solution to individuals, families, schools,
businesses, organizations and even the environment. amenZone Fitness is a conduit to repurpose the
growing stockpile of over 275 million used tires in the United States. Although the breadth of amenZone
is far reaching, children remain the key inspiration behind the ultimate objective to become the de-facto
solution to combat childhood obesity and lack of self-esteem. “Since obesity is now a global issue, my
ultimate goal has become to promote “Global self-care.” – Amen Iseghohi
I.B
LEADERSHIP
The qualities of leadership on which amenZone Fitness prides itself include: leading classes, building
trust with clients, a personal and caring approach, attention to safety, and handling emergencies. All
amenZone Fitness trainers are expected to have or develop their skills in these areas in order to be a
successful member of the amenZone Fitness team.
I.C
THE AMENZONE CULTURE
The culture at amenZone Fitness is based on the concept of “Training for Life” in a friendly and helpful
environment that exudes inspiration and motivation, provides a personal approach to fitness, and which
encourages empowerment.
I.D
THE AMENZONE VISION
amenZone Fitness’ Vision is to have an international presence where all locations serve as a conduit for
encouraging global self-care.
I.E
THE AMENZONE FOUNDATION - COMMUNITY AND RESPONSIBILITY
The amenZone Foundation is founded on the belief that many of the issues facing today’s youth are a
result of low self-esteem, poor nutrition and lack of fitness. AmenZone Foundation has demonstrated
the ability of its unique fitness training program entitled “amenZone Primal Education” (PE) to improve
these areas for children through engaging them in physical activity, and educating and inspiring them to
make healthy life choices about nutrition and self-image. In the last 20 years, obesity levels have
doubled and are still rising, as are the costs of treating health problems related to obesity. More than 23
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INTRODUCTION
million children and teenagers (31.8 percent) ages two to 19 are overweight or obese; a statistic which
health and medical experts say constitutes an epidemic.
AmenZone PE
AmenZone PE is passionate about eliminating the devastating effects of low self-esteem in children by
providing children with the inspiration, tools and knowledge necessary for making healthy lifestyle
choices using proprietary primal training as a platform to improve self-esteem. The amenZone PE
program teaches members how to exercise without using weights and machines, but rather with
whatever is readily available to them in their own environment. Youth who participate in the program
learn different exercises they can use to remain active while at home, in their own backyard or even
while at school. They are encouraged to create their own games and/or competitions such as relay races
and team building games. Furthermore, they are taught how to initiate and participate in discussions
with their peers and their parents regarding healthy lifestyle choices and the resulting benefits.
Today, the AmenZone Foundation organization is fully functional, partnering with the Boys & Girls Club,
the YMCA and NABI (Native American Basketball Invitational). Five 10-week rotations have been
completed, producing a range of 15% to 86% increase in fitness levels. AmenZone currently has
requests from 86 Arizona schools wishing to introduce Primal Education in to their afterschool
curriculums.
The target population for AmenZone PE programs is all youth in public and private schools, youth
organizations and clubs. AmenZone PE strives to execute needed programs regardless of ability to
pay.
I.F
SUMMARY
In this section we have provided a brief summary of what amenZone is all about – our background and
history, the evolution of the amenZone Fitness philosophy and regimen, our concerns and how we
aspire to address them with our various programs and initiatives, and basic concepts on which
amenZone Fitness are based. As an amenZone Fitness Franchise Trainer, you are expected to become
thoroughly familiar with and knowledgeable of the information we have provided in this manual.
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INTRODUCTION
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PRIMAL TRAINING
SECTION 1
PRIMAL TRAINING
“Movement is Life.”
- Amen Iseghohi
“Primal Training” is amenZone Fitness’ proprietary fitness program that uses tires and your own body
weight in different movements and exercises to increase muscular and mental strength. This kind of
exercise can be done anywhere and everywhere with no need for weights or a gym. Going back to our
roots, our use of nature, and becoming primal does not take anything more than yourself and the
passion to stay fit.
amenZone Fitness is based on the following principles:
Ambitious – Ambitious to live a healthy and prosperous life with the desire to be the best you
can be.
Motivated - Motivated to be active, work hard and make positive choices in life.
Energized – Energized, from start to finish, to successfully complete a task at hand. Feeling a
sense of pride and accomplishment, knowing you gave your all whether it be during primal
training or other challenges life presents. As we say at amenZone, “It’s not how you start, it’s
how you finish that counts.”
Natural – Using your everyday natural resources and surroundings to lead a healthy lifestyle.
From the style of training you choose to the fuel you put inside your body, taking a natural
approach compliments the design of the human body.
Zealous - Being zealous inspires and motivates you to conquer obstacles as you travel down the
path called “LIFE.”
Organized – Organization is a key component to success. Having an organized plan towards
accomplishing your goals helps guide you in the direction of your next steps. “If you fail to plan,
you plan to fail.”
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PRIMAL TRAINING
Nutritious - Nutrition is imperative to living a healthy lifestyle. Your body is like a vehicle; you
have to put the right fuel into your body to get the most out of it. If you put bad fuel in a car, it
doesn’t run to its highest potential. The same goes for the human body: you get the most out of
your mind and body by maintaining a healthy diet.
Encouraged- Encouraging others to join in the amenZone movement to lead a healthy lifestyle
by staying active, eating healthy and making positive choices in life.
1.A
ORIGINS OF MAN
The origins of man have long since been known for their primal background and the invention of the
wheel. Today it is your turn to reinvent the use of the wheel and return to our primal beginnings. Primal
Training takes us back to the basics in fitness with an all-natural approach.
During the time of the caveman there were no cars, and no grocery stores to get food. The cavemen
would travel anywhere from 1 to 20 miles by foot to find food and water, after which they would travel
the same distance back carrying the food and water on their backs.
The cavemen used these journeys to stay fit not for looks, but for survival. The cavemen did not jump
on a treadmill with weights on their backs; they went into nature traveling on uneven ground with
dinner on their back and as a result never came to know obesity.
The use of nature for staying fit has now transpired into the fundamentals of Primal Training. Now in a
world of cars and grocery stores, obesity is a serious problem, but it is a problem that can be fixed by
going back to our primal beginnings.
1.B
PRIMAL PHILOSOPHY
The amenZone philosophy is based on the premise that “True healthcare is self-care.” This is
accomplished by promoting a holistic, healthy lifestyle with the use of functional movement as a vehicle
for self-inquisition.
PRIMITIVE MOVEMENT
“Primitive movement patterns are often not considered to be an important part of performance
enhancement and fitness; however, the influence these patterns have on movement cannot be
overlooked. Primitive movement patterns are used to describe those movements most humans explore
during growth and development. These fundamental movements include rolling, pushing up, quadruped
and crawling. It may be difficult to understand how movements such as crawling or rolling relate to
fitness, performance enhancement and general wellness. The simple answer is everything. The
development of fundamental movement is the foundation that leads to effective functional movement.
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PRIMAL TRAINING
This foundation is often neglected in the approaches we take to enhance function and/or performance
through exercise programming.” – Gary Cook and Lee Burton
Many of the exercises we do on a daily basis have sprung from the very beginning, primitive stages of
movement. amenZone Primal Training gets participants back to the basics of movement. Whether it is
sitting up, standing, walking or running, muscles in the body are being engaged. Shoulders, neck, triceps,
biceps, abdominal, quad, and calf muscles are all being put to the test through these very basic,
primitive movements.
THE “PRIMAL CITIZEN” EXPERIENCE
Arrival
Upon entering, members are immediately congratulated for taking the first steps, which are often the
toughest, of becoming a Primal Citizen (member). Like we say at the Zone, “Showing up is conquering
half the battle.”
Primal Citizens scan in at the front desk using their amenZone key card and first-timers are welcomed
with a consultation and tour of the facility.
Behind the front desk, is graffiti on the wall in oversized bold print, making it hard to miss yet easy to
read, is the amenZone Passion Statement: “TO ENCOURAGE GLOBAL SELF-CARE!” It is here that one
begins to feel the inspirational vibe that surrounds the Zone.
Awaiting the opening of the doors to the Primal Palace (facility), which our members say is “Where all
the magic happens,” Primal Citizens can be heard supporting and encouraging one another in their
everyday lives. amenZone’s Primal Citizens are more than individuals who work out, they are a family
that inspires and motivates one another.
The last visual seen before entering the Primal Palace is the amenZone merchandise, all of which
includes a motivational message or words of inspiration.
Consultation
Consultations are more like a conversation at amenZone. They are casual and relaxed, but are very
private and personal. Our goal is to get to know the member as a person, not just their “fitness goals” (a
term loosely used), but their passions in life, family, source of happiness, source of stress, what drives
them and more. amenZone’s approach is a holistic one encompassing the mental, physical and spiritual
aspects of life. At amenZone, “We work from the inside out and not the outside in.”
The quote on the wall of our consultation room sets the tone for your amenZone experience moving
forward being: “It is not how you start, BUT how you finish that matters.” After a brief conversation and
completion of the appropriate paper work (Fitness Assessment, amenZone Waiver, etc.), the member
begins a 3-minute Primal Physical called a P.S.A. (the amenZone acronym for pushups, squat jumps and
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PRIMAL TRAINING
abs). The Trainer records how many the member can accomplish for each exercise in one minute, adds it
up and this becomes their PSA number for the month. The goal is to beat this number every month,
within its three categories. It’s a throwback approach that has the member competing only with
him/herself. Conventional fitness tests such as BMI, weight measurements, etc. are also available on
request.
Primal Tour
At this point, the only thing between the member and where the magic happens is a door that reads
“What’s in your hood?” - A mental preparation question strategically placed to reflect on “What’s
underneath your surface? How far can you push yourself mentally and physically?”
Now, let’s get this party started.
Upon entering the Primal Palace, members are immediately welcomed by a high energy, bumpin’,
cutting edge and hip music selection. Often times a live D.J. will be spinning on turntables. Some people
say they feel the urge to start dancing and most do. If it’s the first visit, you will notice right away that
we have NO mirrors in sight! Instead we have a “Wall of inspiration” covered with positive quotes used
to inspire and motivate you to not only conquer your fitness goals, but blow right past them. Unlike
most conventional gyms we do not encourage vanity at the zone. We trust you have plenty of mirrors at
home for that.
The 3,000 square foot Primal Palace is wide open and raw with exposed ceilings. Boxing bags hang down
from the beams of the ceiling and stacks of amenZone branded tires - from as small as a car tire to as
large as that of a tractor - line the wall parallel to the rollup warehouse delivery door.
Prior to class, amenZone trainers can be seen socializing and catching up with veteran members all while
introducing new members to those already a part of the amenZone family, building the camaraderie
from the start. It is during this time that any and all questions about upcoming events, retreats,
membership specials, holiday schedules etc. posed by those in attendance can be answered.
The beginning of class is acknowledged when one of a few signature amenZone stretching songs begins.
The room becomes soothingly quiet, Primal Citizens designate their space and begin mentally preparing
themselves or “getting in their Zone.” The music shifts to a fast beat, bass bumping, and loud,
motivating pace and, It’s SHOWTIME!! Time for an explosive workout!!!!! No weights, no machinery, no
mirrors, no excuses! Spectators are not allowed in the Zone or in the workout area.
Participants go at their own pace, set their own expectations; enjoy the intensity, music and constant
words of encouragement from the trainers or amenZone family members, most of whom they have
never met before. The participants know they are in the presence of like-minded people that know the
ultimate goal is to recreate yourself, using fitness as a vehicle for self-empowerment!
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PRIMAL TRAINING
Throughout the hour-long class, the Lead Trainer and Assistant Trainer weave in and out of dedicated,
hardworking Primal Citizens inspiring and motivating to give it their all and ensuring proper form to
avoid injury. Our trainers pay particular attention to each participant, often creating the feel of a
personal one-on-one private session.
Primal Stretching
The classes are methodically ended with an inspirational song giving a strong sense of accomplishment.
“You did it, you made it.” Stretching exercises are seamless and flow from one position to the next. The
room remains extremely quiet as the Trainer delivers an inspirational message and/or insight for the
day. Furthermore, announcements such as amenZone’s Primal Warrior of the month, new merchandise,
schedule changes, or outdoor adventures are mentioned at this time. Participants congratulate
themselves and one another with a round of applause as they make their way towards the door of the
Primal Palace.
Bon Voyage
At the end of class you will find the Lead trainer holding the exit door to the Zone open to thank each
person personally for sharing that hour with us. Most participants introduce themselves to new
attendees and find that they’ve often acquired a new friend by the time they leave the class.
1.C
THE PLAYBOOK
The exercises in the playbook cover the three main movement parts to Primal Training: Stretching,
Warm-ups and Exercises. The playbook is here as a guild of exercises to choose from; however
amenZone acknowledges creativity when it comes to the art of training and welcomes additional
exercises designed by Trainers. If you wish to add an exercise to your personal playbook make sure the
exercise follows all the fundamentals of amenZone Fitness and acquire permission by amenZone Fitness
staff. A response will be sent from the staff within 24 hours. The playbook(s) will be updated annually
and provided for Franchisees.
THE AMENZONE GRITTY PLAYLIST
The playlist is amenZone’s musical
selections recommended for stretching,
training and cool down. All music must be
clean/radio versions with lyrics that are
non-offensive. The following pages contain
the list of current musical selections.
December 2012
5
PRIMAL TRAINING
AMENZONE PRIMAL TRAINING PLAYLIST
Beginning Stretching Song
Freedom
Feel It In the Air (Radio Edit)
We All Want Love
Workout
Oh My (feat. Fabolous, Roscoe Dash & Wiz Khalifa)
Party Like a Rock Star (Radio Version)
Swing Ya Rag (feat. Swizz Beatz)
Who We Be
Swag
24's
Grove St. Party (feat. Kebo Gotti)
Move B***
Southern Hospitality
Future (feat. Ace Hood, Wale, Meek Mill, Vado & Big
Sean)
Out Here Grindin' (feat. Akon, Rick Ross, Young Jeezy, Lil
Boosie, Plies, Ace Hood, Trick Daddy)
Crazy World
TTG (Trained to Go) [feat. French Montana, YG Hootie,
Joe Moses & Baby Bomb]
It's Me Snitches
Yeah Ya Know (Takers) [Bonus Track]
I Luv It
Talk That Talk (feat. Jay-Z)
You Be Killin' Em
Good Good Night
Theme Song (Hoggs On Da Grind)
Speedin' (feat. R. Kelly)
I'm Not a Star
Do It Again (Put Ya Hands Up) [Featuring Beanie Sigel &
Amil]
Got Money
I'm Bad
The Champ
Apollo Kids (feat. Raekwon)
Lose Control (feat. Ciara & Fat Man Scoop)
Presidential
Ni**as in Paris
Independent (feat. Lil' Boosie & Lil' Phat)
Primetime
Welcome to the Jungle
December 2012
Artist
Akon
Beanie Sigel
Rihanna
DJ Drama
Shop Boyz
T.I.
DMX
David Banner
T.I.
Waka Flocka Flame
Ludacris & Disturbing tha Peace
Ludacris & Pharrell
DJ Khaled
DJ Khaled
Young Jeezy
Waka Flocka Flame
Swizz Beatz
T.I.
Young Jeezy
Rihanna
Fabolous
Roscoe Dash
Slim Thug
Rick Ross
Rick Ross
Amil, Beanie Sigel & Jay-Z
Lil Wayne & T-Pain
LL Cool J
Ghostface Killah
Ghostface Killah
Missy Elliott
YoungBloodZ
Kanye West & JAY Z
Webbie
Kanye West & JAY Z
Kanye West & JAY Z
6
PRIMAL TRAINING
Otis (feat. Otis Redding)
We Gonna Make It
Lose My Mind (feat. Plies)
Fancy
Let's Go
Amazin'
Flashing Lights
Can't Tell Me Nothing
Hustlaz Ambition
By the Way
Go Crazy (Featuring Jay Z)
Push It
Bia' Bia'
Buzzin (Remix) [feat. 50 Cent]
Hurt Locker (Clean)
Country Sh*t (Remix) [feat. Ludacris & Bun B]
Outlaw
Let's Go (feat. Yelawolf, Twista, Busta Rhymes & Lil Jon)
Welcome to My Hood (Edited Version) [feat. Rick Ross,
Plies, Lil Wayne & T-Pain]
O Let's Do It (Remix) [feat. Diddy, Rick Ross & Gucci
Mane]
Go n' Get It
Party Rock Anthem (feat. Lauren Bennett & GoonRock)
S.A.N.T.A.N.A.
Throw It In the Bag
Go Getta
Drop It Low
Fire Flame (feat. Lil Wayne)
Cat Daddy
Boomerang
Go Hard or Go Home (Featuring the Federation)
Ballin' (feat. Lil Wayne)
Self Made (feat. Gucci Mane)
Hussle In the House
Boom (feat. T-Pain)
By Any Means
Racks (feat. Future)
H•A•M
Tupac Back (feat. Rick Ross)
Ima Boss (feat. Rick Ross)
John (feat. Rick Ross)
December 2012
Kanye West & JAY Z
Jadakiss
Young Jeezy
Drake, T.I. & Swizz Beatz
Trick Daddy
Young Jeezy
Kanye West
Kanye West
Young Jeezy
Young Jeezy
Young Jeezy & Jay-Z
Rick Ross
Big Kap, Chyna Whyte, Lil Jon & The East
Side Boyz, Ludacris & Too $hort
Mann & 50 Cent
Xzibit
Big K.R.I.T.
50 Cent
Travis Barker
DJ Khaled
Waka Flocka Flame
Ace Hood
LMFAO
The Diplomats
Fabolous & The-Dream
Young Jeezy
Ester Dean & Chris Brown
Birdman & Lil Wayne
Rej3ctz
DJ Felli Fel
E-40
Young Jeezy
K. Michelle
Nipsey Hussle
Snoop Dogg & T-Pain
Wale, Meek Mill, Pill & Rick Ross
Y.C.
Kanye West & Jay-Z
Meek Mill
Meek Mill
Lil Wayne
7
PRIMAL TRAINING
Overtime
Hustle Hard
Get Like Me
The Next Episode
Outta Your Mind
Da Rockwilder
B.M.F. (Blowin' Money Fast)
Hard In da Paint
I'll Still Kill
This is How We Do It
Like Glue
I'm So Paid
Juicy
Blow the Whistle
Black and Yellow
In da Club
Dirt Off Your Shoulder
Lucifer
Empire State of Mind
Run This Town
Encore
Snapbacks & Tattoos
Work Hard, Play Hard
I Don't Really Care (feat. Trey Songz)
Same Damn Time
Feel It In the Air (Radio Edit)
'Till I Collapse
My Homies Still (feat. Big Sean)
Actin' Up (feat. French Montana)
I Get Money (feat. Lil Wayne, MackMaine & T-Pain)
What More Can I Say
No Lie (Edited Version) [feat. Drake]
So Sophisticated (feat. Meek Mill) [Edited Version]
Ambition (feat. Meek Mill & Rick Ross)
Amen (feat. Drake)
Ray Bands
What You KNow
Air Force Ones
It Takes Two (Clean)
No One (Clean)
Boom Boom Pow (Clean)
I Gotta Feeling (Clean)
December 2012
Ace Hood, Akon & T-Pain
Ace Hood
David Banner, Chris Brown & Yung Joc
Dr. Dre & Snoop Dogg
Lil Jon & LMFAO
Method Man & Redman
Rick Ross & Styles P
Waka Flocka Flame
50 Cent & Akon
Montell Jordan
Sean Paul
Akon, Lil Wayne & Young Jeezy
The Notorious B.I.G.
Too $hort
Wiz Khalifa
50 Cent
Jay-Z
Jay-Z
Jay-Z & Alicia Keys
Jay-Z, Rihanna & Kanye West
Jay-Z
Driicky Graham
Wiz Khalifa
Waka Flocka Flame
Future
Beanie Sigel
Eminem
Lil Wayne
Wale & Meek Mill
Birdman
Jay-Z
2 Chainz
Rick Ross
Wale
Meek Mill
B.o.B
T.I.
Nelly
DJ Kool Feat. Fatman Scoop
Alicia Keys
Black Eyed Peas
Black Eyed Peas
8
PRIMAL TRAINING
Imma Be (Feat Honorebel) (Remix) (Clean)
Let's get it started
Light Up The Night (Feat Will.I.Am) (Clean)
Meet Me Halfway (Main)
Till The World Ends (Feat Nicki Minaj & Ke$ha) (Remix)
(Main)
Light Your Ass on Fire (Clean)
Put Your Hands Where (Clean)
Yeah 3x (Clean)
Jamrock
Love The Way You Lie (Feat Rihanna) (Clean)
Tonight (Feat Pitbull) (305 Remix) (Clean)
Good Feeling (Main)
Right, Round
Like A G6 (Feat Cataracs & Dev) (Main)
Hot in here
Jump Around (Clean)
Whos Real (Feat Swizz Beats,Eve,Drag-On,Styles P,Sheek
Louch & DMX) (Remix) (Clean)
Dont Wanna Go Home (Clean)
La La La (Excuse Me Again) (Clean)
Dangerous-Clean
03 Drop it Low Feat Fatman Scoop CLUB VERSION
(Mastered)
Get Low (Feat Ying Yang Twins) (Clean)
6 Foot 7 Foot (Feat Corey Gunz) (Clean)
Party Rock Anthem (Feat. Lauren Bennett & Goon Rock)
(Clean)
Hypnotize (Paid in Full/ Children Story Remix) (Clean)
Work It (Clean Edit)
You're A Jerk (Feat DJ Webstar) (Remix) (Clean)
Slam Harder (Clean)
International Love (Feat Chris Brown) (Clean)
Shut It Down (Feat Akon) (Clean)
Disturbia
We Found Love (Feat Calvin Harris) (Clean)
It Takes Two
Slam (Radio)
Drop It Like Its Hot
Give It To Me (Feat. Nelly Furtado & Justin Timberlake)
Yeah
Love the Way You Lie (feat. Rihanna)
Da Rockwilder
December 2012
Black Eyed Peas
Black Eyed Peas
Black Eyed Peas
Black Eyed Peas
Britney Spears
Busta Rhymes
Busta Rhymes
Chris Brown
Damian Marley
Eminem
Enrique Iglesias
Flo-Rida
Flo-Rida
FM
Nelly
House Of Pain
Jadakiss
Jason Derulo
Jay-Z
Kardinal Offishall ft Akon
Kat Deluna
Lil Jon and The Eastside Boyz
Lil Wayne
LMFAO
Kaydee Remix
Missy Elliot
New Boyz
Onyx
Pitbull
Pitbull
Rihanna
Rihanna
Rob Base & DJ EZ Rock
Onyx
Snoop Dogg Feat Pharrell
Timbaland
Usher Feat. Lil' Jon & Ludacris
Eminem
Method Man & Redman
9
PRIMAL TRAINING
All I Do Is Win (feat. T-Pain, Ludacris, Snoop Dogg & Rick
Ross)
Flashing Lights
Theme Song (Hoggs On Da Grind)
End Stretching Song
The World's Greatest (Radio Edit)
The Fighter
December 2012
DJ Khaled
Kanye West
Slim Thug
R. Kelly
Gym Class Heroes
10
PRIMAL TRAINING
1.D
POLICIES AND PROCEDURES
AMENZONE SAFETY AMENDMENTS
1. All participants, members or not must complete a waiver before participating in any exercise
activity. NO EXCEPTIONS.
2. The fitness assessment must be completed during the time of consultation upon the first visit.
An assessment must be completed by all members. NO EXCEPTIONS.
3. All members must check in at the amenZone Fitness desk, and must present a membership
identification card or other government issued form of identification before working out. Failure
to have the proper ID will result in denial to workout. Lost membership cards must be replaced
for a $ 5.00 fee. NO EXCEPTIONS.
4. Members must wear appropriate exercise attire at all times. A shirt must be worn to cover the
upper body, shorts must be mid-thigh or longer; socks and athletic shoes are also required. The
clothing must be for exercise purposes. Therefore, casual clothing is not allowed. No jeans, jean
shorts or any article of clothing with zippers or rivets. No open-toed shoes, open-backed shoes,
boots, sandals, or casual shoes are allowed. Failure to dress properly will result in denial to
workout.
5. Disrupting or interfering with the workout of another member is not allowed. Respect the rights
of others by using courteous and appropriate behavior. Profanity is not allowed.
6. Observe proper personal hygiene by showering regularly, wearing clean clothing and using
deodorant.
7. Members bring their own towels; amenZone Fitness does not provide them.
8. amenZone Fitness is not responsible for lost or stolen personal items. Valuables should be
secured in lockers. You must bring your own lock and remove it at the end of your workout.
Items will not be held at the front desk. NO bags, coats or personal items are allowed in the
fitness center.
9. Except for capped water bottles, eating or drinking is prohibited. Please dispose of all trash in
the proper bins outside of the fitness center.
10. Only amenZone Fitness trainers are allowed to provide instruction on exercise technique or
equipment preparation and adjustments. All participants are to comply with amenZone Fitness
trainer’s directives regarding enforcement of policies related to safety, programming, exercise
techniques and policies.
11. amenZone Fitness facilities are only to be used by people with approved admittance. Members
should refrain from prolonged socializing with non-members.
12. amenZone Fitness participants should report all equipment malfunctions, personal injuries and
specific concerns immediately to the staff.
If any member or participant violates any rule or regulation they will be subject to the following
procedure:
December 2012
11
PRIMAL TRAINING
1. Verbal warning - student/member will be informed by amenZone Fitness staff
members of any violation.
2. If a second warning is necessary, a written warning will be issued.
3. If a third warning is necessary, MEMBERSHIP WILL BE REVOKED WITHOUT
REFUND.
AMENZONE WAIVERS
As mentioned above, all members participating in amenZone Fitness exercises are required to sign a
waiver form. The purpose of the form is to protect the participant as well as the amenZone Fitness
trainer, staff and franchise. Samples of these forms are shown on the next few pages.
December 2012
12
PRIMAL TRAINING
AMENZONE FITNESS - ADULT WAIVER (SAMPLE)
December 2012
13
PRIMAL TRAINING
AMENZONE FITNESS – YOUTH WAIVER (SAMPLE)
December 2012
14
PRIMAL TRAINING
GYM RULES
Shown below is the amenZone “Gym Rules” sign to be posted at all amenZone locations.
amendments
1) If you are early, you’re on
time; if you are on time, you’re
late.
2) Go at your own pace, but do not
make your goals your limit.
3) The most precious gift you can
give someone is your attention;
please listen to your trainer at
all times for your safety and
that of others.
December 2012
15
PRIMAL TRAINING
4) Behavior is the mirror in which
everyone shows their image.
Inappropriate behavior is
unacceptable.
5) It is the privilege of wisdom to
listen, refrain from talking
during class.
6) Do not leave valuables, clothing
or water bottles in the workout
area to avoid injuries. Use the
lockers provided.
7) Notify your trainer of any
injuries you may have prior to
class.
December 2012
16
PRIMAL TRAINING
1.E
SUMMARY
As you have learned, “Primal Training” is a diverse program that uses tires and your own body weight in
different movements and exercises to increase physical and mental strength. The exercises can be done
anywhere and everywhere with no need for weights or a gym. Going back to our roots, our use of
nature, and becoming primal does not take anything more than yourself and the passion to stay active.
Once you are well acquainted with the components of the Primal Training program, you will need to
prepare to lead a mini-class of Primal Citizens.
1.F
ASSIGNMENTS AND FORMS
MINI-CLASS ASSESSMENT
The “Mini-Class Assessment” is used to determine if you are ready to teach a Primal Training class. As
you learned on Day One, a Primal Training class consists of: Stretching, warms-ups, exercises, and an
inspirational message. In this mini-class assessment you will use all components of a traditional
amenZone class in an accelerated mini-class.
December 2012
17
PRIMAL TRAINING
Form: amenZone Mini-Class Assessment
You will have 5 minutes to prepare to lead the group through a 2-minute class utilizing what you have in
your surroundings and incorporate all of the following in it.
1.
______Stretch/ warm up. (One stretch and one warm up from the playbook).
2.
______Exercise. (Train the group for 2 minutes)
3.
______Inspirational message. (Deliver a 30-second inspirational message for the group to take
with them as they walk out into the world)
*Completed(C) / Did not complete (DC)
Items 1-3 must be complete in order to pass this part of the assessment.
Class management:
4.
_____ Had a positive attitude.
5.
_____ Encouraged members
6.
_____ Engaged members
7.
_____ Was comfortable in front of a class.
8.
_____ Held control and attention of the class.
amenZone Training
9.
______ Proper form/posture analysis
10.
______ Creativity
11.
______ Athleticism
12.
______ Communication skills
13
______ Response to Emergency
*Completed (C) / Attempted (A) / Did not Complete (DC)
Items 4-13 must be completed or attempted in order to pass. If you received any “Attempted” scores,
we encourage you to work on that part of your teaching. If you received any “Did not Complete” scores,
we will require you to get additional training and retake the Mini-Class assessment at a different time.
December 2012
18
PRIMAL TRAINING
December 2012
19
COACHING
SECTION 2
COACHING
“We work from the inside out and not the outside in.”
- Amen Iseghohi
Here we have provided some general and specific guidelines for training and facilitating classes
for all participants from 8 – 80+ years of age.
2.A
COMMUNICATION DURING TRAINING
amenZone Trainers must be able to engage participants in both the Group and Personal Training
sessions. In the Group setting, the Trainer must make sure the music is not so loud as to drown
out his/her own voice. Participants must be able to hear the Trainer! Further, the Trainer must be
comfortable moving through the group rather than simply standing in front of the class. Trainers
must be able to build trust with each participant through supportive inspirational and
motivational language, being friendly and helpful. Additionally, for a Personal Training session,
the Trainer must provide an intimate, personal approach while using appropriate language and
respecting the participant’s ‘personal space.’
2.B
WHAT MAKES THE CLASS SUCCESSFUL
amenZone Fitness prides itself on providing “Training for Life”, through the use of not only its
fitness regimens, but through the motivation and inspirational messages. The success of this
approach is evident from the many clients attesting to how amenZone Fitness has improved their
life and inspired them to carry their training beyond the walls of the amenZone facility. The
following page lists just a few of the many testimonials our clients have shared.
December 2012
20
COACHING
TESTIMONIALS FROM AMENZONE CLIENTS
“About 8 months ago, amenZone transformed my life. As an ex-collegiate athlete who played in front of
80,000 people that has tried every workout under the sun, nothing comes close to what I experience at
amenZone. From self confidence to fitness, to friendships. There isn’t anything amenZone hasn’t touched
in my life and I am blessed to be a part of his organization and meet the people I have.”
~Patrick, 41 years old
“Started 3 months ago and have lost 20 lbs.
Every single class is a different adventure
because you never know what they’re going
to hit you with. It beats treadmills, it beats
weights, it beats machinery; it’s your own
body weight and makes you push yourself to
the limit.”
~Euan, 46 years old
“I feel blessed for finding amenZone. I was an athlete and had lost
touch with my body and self-esteem after having 3 kids. I got bored
with the gyms and wasn’t satisfied. amenZone is family. We laugh
together, enjoy our time together and really, really go hard
together.”
~Julie, 34 years old
“I’m an amenZone-aholic. Brought the athlete back out in me.
Reminds me of athletics, the team camaraderie and pushing each
other.”
~Mark, 45 years old
“As a member for a year now, amenZone gives me more than just a
time and a place to work out. It gives the encouragement, the variety,
the extra push that I need to not only reach my physical limits but
fight past them. Whether you're not in shape, an athlete, or in the
middle; you will find yourself CHALLENGED every second of a class
mentally and physically. More importantly, you will love the way you
feel after every class and find yourself coming back for more!”
~Laura, 25 years old
December 2012
21
COACHING
“amenZone was the highlight of 2011 and I thank you all for making
me stronger physically, mentally and spiritually. You have truly
changed my life, my friend!”
~Karen, 51 years old
“I love coming to amenZone, It challenges me mentally, physically and
emotionally. amenZone has helped prepare me for a full marathon by
building my endurance to an extraordinary level. Mentally, you will never
find a greater group of people to consider your family.”
~Victoria, 41 years old
2.C
SUMMARY
Effective coaching requires several skills and talents, including: leadership skills, being able to
motivate and inspire participants, and communication skills. amenZone Fitness Trainers must be
consistent in order to engage participants and make every class successful!
December 2012
22
ANATOMY
December 2012
23
ANATOMY
SECTION 3
ANATOMY
“In our modern society we tend to compare the
best of others to the worst of ourselves. It’s time
to focus on building You.”
- Amen Iseghohi
The human body is a multidimensional machine capable of doing many things from breathing, digesting,
and especially moving. In order for our body to move we rely on the muscular system. The skeletal
system works as our base and our foundation while the muscular system creates the power, strength,
and the energy for movement.
During the amenZone workout you will be teaching exercises based on different movements of the
body. Knowing the basic anatomy for the muscular system will help you better understand and be able
to explain the exercises. Below you will find terms and images that will be your guide to learning and
mastering the basics of human anatomy.
3.A
FUNCTIONAL MOVEMENT/ANATOMY
Learning the anatomy of the human body will allow Trainers to have a comprehensive understanding of
the muscle and/or muscle group which is impacted by the particular exercise.
3.B
TERMS
These terms are used to describe either a motion or a description of muscles and bones. It is important
to know you do not flex or extend muscles. Muscles can be contracted and are elastic which helps
return the muscle to its original resting point. Flexing and extending is a motion of joints. Use these
terms to better understand the structure of the body and to correctly describe movements of the body.
Tendons:
Skeletal Muscle:
Contraction:
Endurance:
Ligaments:
Flexion:
December 2012
Attachments between muscle and bone matrix
Voluntary, striated muscle attached to one or more bones
Step in which the muscle fiber develops tension and may shorten
The ability to maintain high-intensity exercise for more than 4 to 5 minutes
Hold bones together at the joints
Decreasing the angle of a joint
24
ANATOMY
Extension:
Adduction:
Abduction:
3.C
Increasing the angle of a joint
Movement towards the body
Movement away from the body
THE MUSCLES
As part of your amenZone Trainer certification, you are required to learn about the body’s muscle
groups. Your certification assessment will include questions covering this topic.
MUSCLES OF THE BACK
 Trapezius
 Deltoid
 Latissimus dorsi
 Gluteus medius
 Gluteus maximus





Serratus anterior
External abdomina oblique
Internal abdominal oblique
Gluteus minimus
Lateral rotators
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ANATOMY
SUPERFICIAL MUSCLES OF THE CHEST
 Pectoralis major
 Latissimus dorsi
 Serratus anterior
 Rectus sheath
 Transverse abdominal
 Internal abdominal oblique
 External abdominal oblique
 Rectus abdominus
POSTERIOR MUSCLES OF THE HAMSTRING
 Gluteus medius
 Gluteus maximum
 Gracilus
 Vastus laterallis
 Long head
 Short head
 Semitendinosus
 Semimembranosus
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ANATOMY
ANTERIOR THIGH MUSCLES
 Abductor longus
 Gracilis
 Sartorius
 Rectus femoris
 Vastus lateralis
 Vastus medialis
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ANATOMY
3.D
SUMMARY
Knowing the basic anatomy for the body’s muscular system will help you better understand and be able
to explain the exercises conducted during an amenZone Fitness workout. Learning and mastering the
basics of human anatomy are integral parts of the amenZone Certification process.
3.E
1. Review the appropriate chapters of the “Contents” pages illustrated on the next two
pages.
2. Complete the amenZone Anatomy Assessment Form.
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28
ANATOMY
Use the following list of topics to research and become familiar with them in order to utilize the
information comfortably during training and Fitness Assessments.
1. Optimum Performance Training (OPT)
5. Cardiorespiratory Training Concepts
2. The Cardiorespiratory System
 Essential Vocabulary
 Knowledge of Terms
 Characteristics of Muscle Fiber Types
6. Core Training Concepts
7. Balance Training Concepts
8. Reactive (Power) Training Concepts
3. Human Movement Science
 Essential Vocabulary
 Knowledge of Terms
 Knowledge of Movement
 Knowledge of Action
4. Flexibility Training Concepts
December 2012
9. Speed, Agility, and Quickness
10. Nutrition
11. Supplementation
29
ANATOMY
Form: amenZone Anatomy Assessment Form
Use the Terms to best match the definition.
A. Tendons
B. Contraction
C. Ligaments
D. Flexion
E. Extension
1._____Increasing the angle of a joint.
2._____Hold bones together at the joints.
3._____Attachments between muscle and bone matrix.
4._____Decreasing the angle of a joint.
5._____Step in which the muscle fiber develops tension and may shorten.
Use the Terms to best match the definition.
A. Skeletal Muscle
B. Adduction
C. Abduction
D. Endurance
6.____Movement towards from the body.
7.____The ability to maintain high-intensity exercise for more than 4 to 5 minutes.
8.____Movement away from the body.
9.____Voluntary, striated muscle attached to one or more bones.
*Fill in the blank for each muscle.
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NUTRITION
.
December 2012
31
NUTRITION
SECTION 4
NUTRITION
“The toughest part of the game is between your ears.”
Nutrition and exercise form two integral components of a healthy lifestyle. One of the first things to
realize as a Trainer is that our job is to model good nutritional choices and to have the knowledge that
allows us to help the members in Primal Training. We are working to create healthier, smarter
individuals who make good choices in life, especially in nutrition. We all know that nutrition is our fuel; it
is what provides us the ability to grow, move and think. However, what we also have to know is that we
are NOT allowed to give our clients direct and specific advice about nutrition. It may sound odd, but we
can give only general advice about nutrition, encourage participation and educate our Primal Citizens on
the current nutritional guidelines. We cannot tell them that eating at certain restaurants is good or bad,
or that their food is good or bad because we are not licensed nutritionists.
4.A
INTRODUCTION TO NUTRITION AND BODY COMPOSITION
What is “Mindful Nutrition”?
It is a state of being aware. It is a process of observation and attention to the flow of changing stimuli
and perceptions. Mindfulness is ‘in the moment’, present, engaged awareness. It not a passive state; we
apply intention when we are mindful. All amenZone Trainers are encouraged to take the same mindful
approach to the “Nutrition for the Mind and Body” concept.
Mindful nutrition is a key to mental health
Choose alkaline-forming foods rich in Omega-3 EFAs; eat nutrient-dense, high net-gain foods for energy;
avoid allergens and supplement diet with “super foods” that support hormonal health and you’re on
your way to feeling great for life. Learn to make it taste good!
Choose to eat food that is both pleasing to you and nourishing to your body by using all your senses to
explore, savor and taste. Experience food deeply, using all your senses.
Simply changing the quality of what you eat can dramatically change your life.
Weight is waste. That extra weight is bad for your body in so many ways.
Hard on your joints, hard on your back, hard on your heart and circulatory systems, hard on your
endocrine system.
December 2012
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NUTRITION
4.B
PRIMAL NUTRITION
Back to the basics Q: What causes people to be overweight?
A: Lack of movement AND consuming more food than our bodies need. The food that we eat is
converted into energy – measured in calories – which powers metabolic functions and physical activity.
Any excess calories are converted into fat and packed away into fat cells – cellulite, spare tire, etc.
Make the choice – Either choosing to harm your body or to build and heal your body! Every meal is an
opportunity to improve your body – good nutrition achieves health, body composition, and performance
goals. If someone begins to look better, they should also begin to feel better and perform better.
Starting today with our new positive rituals.
Focus on adding in with the “crowding out” theory – Add in more abundant healthy foods that will fill
you up and provide you with nutrients thus leaving less room for empty calories, refined, and processed
food. Act as if “your ideal self” Eat like a champion. Never have we been in a time where food as the
affect that it does today, literally we determine exactly how we feel based off of what we eat. YOU ARE
WHAT YOU EAT! Fuel – How to bring the most energy and get the most out of your training.
Pre workout (45 min before): 15 grams Protein - Easily digestible meal (half protein shake, hard boiled
eggs, apple, etc.)
Post workout (within 45 mins of workout): 20+ grams of protein – Protein shake, veggies juice with
added protein, salad with lean protein)
Doctor suggested supplements: Filling gaps and optimizing your time
Protein (building block, metabolizes fat,
recovery, immune)
Aminos (recovery, endurance, immune)
Glutamine (immune, digestion, recovery)
Creatine (ATP, energy, muscle mass)
1. Drink more water.
2. Eat foods as close to their natural source as
possible.
3. Eat organic whenever possible.
4. Eat more fibrous carbs like fruits and vegetables.
5. Eat less empty carbs like crackers, breads and
sweets.
Omegas (healthy fats, hormones, stress, joints)
B Complex (stress, energy, metabolism, recovery)
Greens ( immune, digestion, phyto-nutrients, antiinflammatory)
6. Choose hormone- and antibiotic-free meats.
7. Choose eggs and meats from integrity-based farms.
8. Eat low sodium as much as possible.
9. Decrease calories, focus on more nutrient -dense.
10. Increase lean protein – they're healthier at the
cellular level, speeding metabolism and keeping you full.
11. Replace bad fats with healthy fats.
Digestion health
Starches cause poor digestion. Add in veggies or sprouted grains and seeds whenever you can.
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NUTRITION
Ginger – soothes stomach; add to salads, stir-fry, dressings, sauces, and teas.
Apple cider vinegar – balances stomach and increase digestive enzymes.
Kombucha – probiotic, alkaline-rich, digestive aid.
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Features:
Recipes
Smoothie
Breakfast
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Lunch
Dinner
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Snacks:
Cut sweet peppers
Protein mixed with flax and water
Apples and almond butter
Pumpkin and Sunflower seeds (unsalted)
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Almonds (unsalted)
Hard boiled eggs
Mix ice and nuts with protein and make ice
cream dessert at night time
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Example of perfect day:
12oz water w/lemon
Breakfast: Veggie juice (add Vega, greens, AND Vita-mineral green)
Green Tea
Snack: Perfect Foods Bar (almond butter), o r Bag of Seed & 1/2 Grapefruit
Emergen C with 12oz water
Lunch: Lemon Turkey + Extra asparagus
20oz water
Green Tea
Snack: Pumpkin Seeds/nuts
Pre workout: Water+ Protein shake
Dinner: Atlantic Salmon + Asparagus
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Meals For Women:
Soaked oats with fruit or almond butter
Protein Pancake
Perfect foods bar
Spinach and blueberry smoothie
4 small squares of homemade protein bars
½ Low carb flat bread or ½ low carb pita
with 4 oz. lean meat (no deli meats – real
turkey or chicken)
December 2012
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Greek yogurt with cinnamon & protein +
blueberries or raspberries
1 serving of Kashi Cereal (less than 6 g of
sugar) with unsweetened almond milk
Sautéed spinach salad with garlic and lemon
1 protein shake (low carb, low sugar and
lactose free) with either water or
unsweetened almond milk
3 oz. lean meat with 3 rice cakes (lightly
salted or plain)
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NUTRITION
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4.C
Meals For Men (slightly higher calorie):
Morning: Warm water w/lemon (jumpstarts metabolism and wakes you up)
Breakfast: Smoothie (green tea/Yerba mate base). Add blueberries, spinach, scoop of pea protein, and
greens
Snack: Bell Peppers/Hard-boiled egg
20 oz water
Lunch: Turkey with Veggies (add dressing)
Green Tea (unsweetened add lemon)
Snack: Kind nut bar, or Apple and almonds
Dinner: Chicken with veggies + Dressing
Shopping list:
Organic free range boneless and skinless
chicken breasts
Hormone free ground turkey breast/Bison
Cage-free eggs
Hard boiled eggs in the bag
Canned tuna (low-sodium packed in water)
Canned chicken (I like the Valley Fresh
Organic)
Mixed veggies like zucchini, yellow squash,
asparagus, broccoli and green beans
Mixed veggies like onions, sweet potatoes,
carrots & beets.
Organic apples, blueberries and bananas (I
freeze the peeled bananas for smoothies)
Organic bags of pre-washed spring mix
salad and spinach (great for digestion and
cleansing)
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Salad toppings like organic celery, sweet
bell peppers and avocado
Pumpkin/sunflower seeds (preferably
sprouted)
Unsalted raw almonds/Pumpkin and
Sunflower Seeds
Quinoa
Frozen and shelled bags of edamame
Olive oil/Coconut oil
Vinegar (I like Bragg’s Apple Cider Vinegar)
Green tea, yerba mate, weightless tea
(traditional medicinals)
Flax oil (I like Barlean’s highest lignan)
Chia Seeds
Protein powder (Nutrasumma Pea or Whey)
Powdered greens (I like Nutrasumma
Greens and Vita-mineral Green)
EATING FOR ABUNDANCE
Mindful nutrition is the act of being conscious about the food that you eat. Shift into thinking long term
rather than instant gratification. Learn to understand the effect of food and realize that each meal is an
opportunity to improve your body.
Adding-in (crowding out) is a better approach to eating and living a healthier lifestyle. Focus on positive
energy and what you get to add. Choose your own adventure by adding in new items, this goes for
relationships with food and people. More positive inclusion leaves less room for the negative. When it
comes to food, these are “build-up” foods rather than foods that suck the energy and nutrients out of
your body. Inclusion over exclusion reinforces positivity.
Taste bud training is the “how” for adding in. Flavoring food with proper spices (lemons, limes, apple
cider vinegar) adds flavor and nutrition. Try using more natural dressings and spices for seasoning
vegetables. Create your own healthy dressings. You want to occupy your taste buds until they adjust to
all of those greens and vegetables.
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NUTRITION
High net gain foods is focusing on eating as an investment. These are smaller investments in energy thus
breaking food down with a larger return. Plant based and nutrient dense foods require less enzymes and
energy to break down leaving you more return compared to processed, refined, and denatured “food”.
These processed foods require significantly more energy to break down. Less energy spent on digestion
equates to more available energy for physical and mental department. This relates to overall Digestion
Health (80%of our immune system is located in our digestive system.
Food is a fuel source: It’s up to you to choose what type of fuel to put in your vehicle. Do you want high
performance or are you skipping oil changes, driving with a slow leak, and waiting? Eat based on your
demand. Consider urges (your body is telling you something), but don't be fooled by them.
Eating for energy principles are based around eating more nutrient dense food. Let’s think about this in
terms of a battery and plug-in. Energy gained by nourishment is sustainable; energy from stimulation is
fleeting. Look to adding more apples, grapefruits, and berries. Try juicing and blending, an easy and
delicious way to include sugars from the best natural source also flooding your body with nutrients.
PH Balance and alkaline forming foods: When are PH drops, our body becomes too acidic affecting
health at the cellular level, thus making you more prone to ailments and fatigue. Eat majority alkaline
forming foods to keep PH high, preventing inflammation, balancing energy, and keeping immune system
strong.
Diets and why they don’t work? Diets are temporary, most of them are about restricting calories and
cutting out foods, overall “tricking your body” Overall your body will go into survivor mode and begin to
hold on to food, this affects hormones and long term health. You do not need a diet or a cleanse… Live a
healthier lifestyle that is cleansing by eating more real food. By eating more protein and healthy fats our
bodies will use these “healthy calories” more efficiently and break them down into an energy source
supporting cellular health.
Allergens – most common are wheat, gluten, corn, dairy, and soy. (Basically all elements that our body
does not need)Our body can use these and find nutritional value but there are plenty of healthier
alternatives. Focus on sprouted grains, almond and coconut milk dairy alternatives, plant based
proteins, quinoa, and more.
Where do cravings come from? Cravings come from a deficit or imbalance in your body and in life.
Common underlying causes are dehydration (sugar dehydrates your body of water and minerals), lack of
minerals, stress, lack of rest, unfulfilling career or relationships, etc… Conquer cravings by staying
hydrated, eating food rich in minerals and focusing on more activities that are more stimulating. Cut
back on carbohydrates, dairy, and simple sugars. Re-mineralize with foods rich in minerals (veggies,
pumpkin/sunflower seeds, nutrient dense food)
How to get started:
 Start your morning with 12oz warm water with ½ fresh lemon for wake-up cleanse and boost.
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NUTRITION
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Try new foods in your recipes: Kale, quinoa, beets, spinach, chia seeds, plant based protein (pea,
hemp, brown rice).
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Try juicing and blending veggie based juices, add fruit to cut taste. Best anti-aging, health, and
beauty tip right there.
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Be open to cooking and learning more. Stay mindful... and expand your horizons!
4.D
ACTIVE HABITS
The sad fact is that people are poor because they have not yet decided to be rich. People are overweight
and unfit because they have not yet decided to be thin and fit. People are inefficient time wasters
because they haven't yet decided to be highly productive in everything they do.
Your habits put your results on autopilot, so you need to ensure that those results are aligned with what
you want. Having that crystal clear clarity of where we want to end up is critical for our first step, as not
knowing what direction to start in can be disastrous for our goals, and our motivation.
If knowing where we want to go is the first step, then planning our direction has to be the second step.
This isn’t always the easy part, and often trips many up after only the few footsteps (metaphorically
speaking), but even just writing down what you ‘are going to do’ can help make you take some big steps
in the right direction, and motivate you each day to stay on track.
Simple practices you can repeat daily = the key to quantum change!
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Exercise for 30 minutes – break a sweat daily.
Take fish oil and a multivitamin at breakfast.
Eat a giant bowl of goodness – aka daily salad – throw in grilled veggies, seeds, nuts, etc.
Daily green juice or smoothie – fight hunger and flood body with nutrients – Mostly veggies!
Drink at least 8 cups of water.
Eat at least 4 one-cup servings of vegetables.
Sleep at least 8 hours (including naps and night-time sleep)During each meal, stop eating when
80% full.
Twice during the work day, get up and do 5 minutes of muscle stretching/ muscle awareness
Eat 4 - 5 meals.
Eat lean protein with each meal.
Replace grains with greens during each meal.
Find people who are already getting the results you want, interview them, and adopt their
attitudes, beliefs, and behavior.
Information. Read books and articles, listen to audio, and attend seminars to absorb fresh ideas
and inspiration.
Promise. Tell others of your commitments so they'll hold you accountable.
Mini-milestones. When you begin a task or exercise, identify the target you must reach before
you can stop working.
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NUTRITION
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Carbohydrate timing – Eat carbohydrates early in the day or around exercise when you need
energy.
Focus on foods that have benefits and snack on them or sneak the into food for nutrition boost.
Drink water, a lot of water!
Have a wholesome breakfast to boost metabolism and manage energy.
Go nut… handful of seeds or nuts is healthy and filling.
Trade milk, dairy, and butter for plant based versions.
Use flax and chia for added fiber fullness.
Move more. Get active. Sweat.
Eat Super foods. You are what you eat.
Back away from the sugar. Sugar is energy. Eat based on your demand; don't be fooled by stray
urges. Sugars wreak havoc on the hormones.
Daily goals. Visualize progress and growth. Schedule in good habits.
Positive mental attitude: Nourish the mind and body!
These habits should give you a great start on the fat loss process. But remember the rules. Don’t try to
pile them all on at once. Begin by choosing only one new habit that you’re confident you can do
consistently for a couple of days. Then do it, adding new habits only after you’ve mastered the first one.
And here’s another key tip. As you adopt each new habit, you have permission to leave everything else
the same. Sure, if you’re feeling particularly ambitious one day and you want to try a few new things,
that’s okay.
You can’t do it all at once, every day. But the good news is you don’t have to! So just let go of that
expectation right now. Instead, pick one proven behavior to start with. The same way you would learn
math, or learn to talk, or learn anything, you’re going to learn to get in shape.
4.E
SUMMARY
As we have discussed in this chapter, nutrition is an integral component of a healthy lifestyle. As an
amenZone Fitness trainer it is part of your job to set an example of good nutritional choices for clients
and to have the knowledge that allows you to help the members in Primal Training. Remember, we are
working to create healthier, smarter individuals who make good choices in life, especially in nutrition.
Since we are not licensed nutritionists, we are NOT allowed to give our clients direct and specific advice
about nutrition. We can only offer general advice and provide education on current nutritional
guidelines.
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NUTRITION
4.F
1. Review Item 15 from the “Contents” page illustrated on the next page.
2. Complete the amenZone Nutrition Assessment form.
3. Complete the PNA Health History form.
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NUTRITION
Form: amenZone Nutrition Assessment Form
Name: ____________________________________
Date: ____________________
What is “Mindful Nutrition” and why is it important?
List 3 items that meals for women should include.
1. ________________________
2. ________________________
3. ________________________
List 3 items that meals for men should include.
1. ________________________
2. ________________________
3. ________________________
List 5 items that a Primal Nutrition shopping list should include.
1. ________________________
2. ________________________
3. ________________________
4. ________________________
5. ________________________
List 5 simple practices that should be repeated daily.
1. ________________________
2. ________________________
3. ________________________
4. ________________________
5. ________________________
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NUTRITION
Form: PNA Health History Consultation
Health History
Name:
Address:
Email address:
How often do you check email?
Telephone – Work:
Age:
Height:
Current weight:
Home:
Date of Birth:
Cell:
Place of Birth:
Weight six months ago:
Would you like your weight to be different?
One year ago:
If so, what?
Relationship status:
Children:
Pets:
Occupation:
Hours of work per week:
Please list your main health concerns:
Other concerns and/or goals?
At what point in your life did you feel best?
Any serious illnesses/hospitalizations/injuries?
How is the health of your father?
How is the health of your mother?
What is your ancestry?
Do you sleep well?
What blood type are you?
How many hours?
Do you wake up at night?
Why?
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NUTRITION
Any pain, stiffness or swelling?
Constipation/Diarrhea/Gas?
Explain:
Allergies or sensitivities? Please explain:
Do you take any supplements or medications? Please list:
Any healers, helpers or therapies with which you are involved? Please list:
What role does sports and exercise play in your life?
What’s your food like these days?
Breakfast
Lunch
Dinner
Snacks
Liquids
Conditions, mobility limitations or past injuries that might prevent you from performing certain exercises.
Do you crave sugar, coffee, cigarettes, or have any major addictions?
What percentage of your food is home cooked?
Do you cook?
Where do you get the rest from?
The most important thing I should change about my diet to improve my health is:
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NUTRITION
Limiting Factors?
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NUTRITION
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PROGRAM CERTIFICATION
SECTION 5
“amenZone is a philosophy, a lifestyle, a community, and the
vanguard of promoting self-care!”
amenZone Fitness has created several fitness programs and this chapter provides a description of each
program. To become an amenZone-certified trainer, you must become knowledgeable about each of
these programs. You will have the opportunity to observe and/or participate in most of these as part of
your hands-on training.
5.A
AMENZONE PRIMAL WARRIOR
amenZone trainers name one member a month to be amenZone's Primal Warrior. This person is one
that is consistent with their training. They show up for classes regularly, always put in 110% throughout
the entire workout and encourage other members to give their all, ultimately being a role model
amongst their fitness peers. The Primal Warrior is rewarded with the unique red colored Primal Warrior
shirt that cannot be purchased, only earned. Their picture (5"x7") is hung above the entrance of the
door to the Primal Palace and they are gifted a “one-week pass” to bring a friend in for free. The Primal
Warrior is also spotlighted in amenZone's monthly newsletter with a quick four-question interview and
recognized at amenZone’s Annual Member Appreciation Party.
5.B
AMENZONE ON THE ROAD
The last Saturday of each month, amenZone takes its 8:30am Extreme Class "On the Road." A nearby
hiking trail, mountain path or athletic stadium is the perfect place for Primal Citizens to participate in an
extreme workout where Primal exercises are performed and limits are pushed.
5.C
AMENZONE LIGHTS-OUT BOXING
Lights Out boxing is a favorite among amenZone's Primal Citizens. With the only light in the building
coming from each members' blinking LED light velcro'd to one of their fingers, lights off and music
bumpin’, an amenZone trainer leads clients through various shadow boxing exercises.
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5.D
AMENZONE DJ NIGHTS
A live DJ comes and spins Primal Style (gritty) music every Friday during the evening class.
5.E
AMENZONE TEAM TRAINING
amenZone team trainings are high intensity and action packed where endurance, strength, speed,
agility, balance, flexibility and coordination are built. While athletes participate in the physical part of
the workout, the trainers are giving the athletes a mental workout as well. The athletes’ mental strength
and competitive mindset are built as they are encouraged and motivated during sessions. The physical
and mental skills acquired at amenZone are skills that they will carry with them for the rest of their lives.
Team trainings can be club or school teams. For example, we are currently training a club baseball team
ranging in ages 8-18. They come to amenZone 1x/week for 60 minutes of training that is tailored to the
sport of baseball (explosive speed, explosive strength, endurance etc.). They participate in team building
exercises in which they have to work together as a team or as a group or as a pair to finish, individual
exercises to give them a sharp competitive edge, and all motivational quotes given throughout class
including message at the end of class are focused on topics such as competition, champions and a
championship spirit, dedication, teamwork, hard work, winning, it’s not how you start it’s how you finish
etc.
5.F
FIELD TRIPS TO AMENZONE
Childhood obesity is no longer a problem close to home- it’s in our homes. Field trips to amenZone teach
students that they don’t need a gym membership to stay healthy. Using natural resources and their own
body weight, students will learn exercises they can do anywhere by participating in a music bumpin’, tire
flippin’, intense and fun workout. That’s right, tire-flippin’. amenZone uses a back-to-basics approach to
fitness using tires to build endurance, strength and self-esteem in children. Beyond learning how to lead
a healthy lifestyle physically, students will learn how to lead a healthy lifestyle mentally. While working
out, students will be building their self-esteem by chanting motivational and inspirational words all
while encouraging their school mates participating next to them to give it their all.
Field trips to amenZone Primal Fitness are not only a blast, but leave a lasting impression. The kids
participate in a 60 minute workout (go at their own pace, includes stretching before and after) and then
Amen spends about an hour motivationally speaking to them. He is a phenomenal speaker and this
could be a once in a lifetime opportunity for many of our students.
5.G
AMENZONE PE (PRIMAL EDUCATION)
amenZone PE uses proprietary primal training as a platform to improve self-esteem. Our program
teaches members how to exercise without using weights and machines, but rather with whatever is
readily available to them in their own environment. Program members learn different exercises they can
use to remain active while at home, in their own backyard or even while at school. Members are
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encouraged to create their own games and/or competitions such as relay races and team building
games. They are further taught how to initiate and participate in discussions with their peers and their
parents regarding healthy lifestyle choices and the resulting benefits.
The 10-week program consists of fitness, nutrition, self-esteem/inspiration components:
Week 1 – Introduction to Program and Pre-Test .
Week 2 - AMBITIOUS - Ambition in living a healthier life, staying active, working hard, and desire to be
the best you can be.
Week 3 - MOTIVATED - Keeping motivated to stay fit, make positive choices in life, and encouraging
others to do the same.
Week 4 - ENERGIZED - Energy will be beneficial during workouts allowing you to put forth more effort
and get a lot out of a work out. Being energized will also keep you upbeat and enthusiastic about
anything you do in life.
Week 5 - NUTRITIOUS - Nutrition is very important to living a healthy lifestyle. Your body is like a vehicle,
you have to put the right fuel into your body to get the most out of it. If you put bad fuel in a car, it
doesn’t run to its highest potential. The same goes for the human body: you get the most out of your
mind and body by eating a healthy diet.
Week 6 - ZEALOUS - Being zealous can inspire you to become or change into a new person you never
thought you would be and engaging students to give examples of things they are zealous about.
Week 7 - ORGANIZED - Being organized is one major key to success. In order to achieve anything in life,
you have to have structure so you know which steps to take next to accomplish your goals.
Week 8 - NOBLE - Obtaining excellent qualities or abilities as a person can take you far and help you
become an amazing person.
Week 9 - ENCOURAGED - Encouraging others to stay active and healthy can reassure them how valuable
their lives are. This can promote positive thinking and build others confidence, as well, as selfconfidence.
Week 10 – Wrap-up / Post Test . You WILL pass, but it won't be easy. Nothing truly worth it is.
5.H
PRIVATE TRAINING (ONE ON ONE, TWO ON ONE, ETC.)
Our private training sessions are specifically tailored to a member’s short term and long term personal
health and fitness goals. One of our trainers will conduct a quick 10-minute consultation with the
member(s) to determine what those goals are, how soon they want to accomplish them and if they have
any medical conditions that we need to accommodate.
5.I
BASKETBALL ACADEMY
The amenZone Back-to-Basics Basketball Academy program is designed to help young basketball players
develop athletically. Youth will learn the fundamentals of shooting, dribbling, rebounding, passing and
defense. The academy consists of two 2-day sessions of 2 hours each. Both boys and girls ages 7-18 are
welcome to attend the academy. After attending the academy, the participant will have an improved
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positive attitude, a greater appreciation for positive moral values and a better understanding of the keys
that will lead to their own success. The sport is basketball, but the most important element is the
children's future development.
5.J
CORPORATE WELLNESS PROGRAMS
The vision of the amenZone Corporate Wellness Program is to encourage employees to play an active
role in preventative measures to minimize illnesses and reduce unhealthy behaviors. With these efforts
in place the amenZone Corporate Wellness Team’s mission is to boost employee morale, diminish
absenteeism, and manage the ever increasing cost of health care.
The Corporate Wellness programs take many forms including:
 Health management through nutrition awareness
 PSA Assessment and Testing
 Onsite Primal Fitness Training
 Subsidized fitness programs
 Motivational Speaking
 Team Building
 amenZone360 – Online Training
5.K
BIRTHDAY PARTIES
Members have the option of holding a child’s birthday party at the amenZone facility. Features include:
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90 minutes of age-appropriate games and fun activities
Entertainment
Food
Choice of 4 different packages:
Ambitious:
$395.00
Motivated:
$325.00
Energized:
$285.00
Natural:
$250.00
* Prices are for a group of 25 children. An extra $5.00 will be added for each additional child.
** $100.00 deposit is due at sign-up.
5.L
SUMMARY
amenZone Fitness provides a smorgasbord of events and activities to promote fitness and wellness
among youth and adults alike. These fun-filled programs also provide amenZone Fitness trainers with
opportunities for recognition among their peers.
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5.M
Complete the amenZone Program Assessment Form on the next page.
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Form: amenZone Program Assessment Form
Name: ____________________________________
Date: ____________________
1. List the requirements of the Primal Warrior program.
_________________________________________________________________________
2. Describe the On the Road program.
_________________________________________________________________________
3. List the key features of the Lights-Out Boxing program.
_________________________________________________________________________
4. List the key features of the DJ Nights program.
_________________________________________________________________________
5. List the key features of the Team Training program.
_________________________________________________________________________
6. List the key features of the amenZone Field Trip program.
_________________________________________________________________________
7. What is the primary purpose of the amenZone PE program?
_________________________________________________________________________
8. What is the primary purpose of the Basketball Academy program?
_________________________________________________________________________
9. What are the key benefits of the Corporate Wellness program?
_________________________________________________________________________
10. List the main features of the Birthday Party program.
_________________________________________________________________________
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EQUIPMENT CERTIFICATION
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SECTION 6
“Life begins at the end of your comfort zone.”
An integral part of your amenZone Fitness certification is
knowing how to use the equipment in the facility in a safe
manner. This section includes a brief description of each
type. Your hands-on training and orientation will provide the
opportunity to learn how to use the equipment and how to
train clients to use them.
*All exercises and workout routines described below may be
used for specific amounts of time determined by the trainer
in group class setting, private training and/or team training.
* Always ensure proper form and technique is a top priority while training to avoid injury
6.A
TIRES
Working out with tires is a basic component of the amenZone
Primal Training curriculum.
Used for: Clients receive a full body workout building their
strength, stamina and endurance as they participate in a variety
of exercises utilizing tires of various sizes.
Do’s and Don’ts: Always ensure proper form, and technique is a
top priority while training to avoid injury.
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6.B
BOXING GLOVES & BAGS
Used for: Clients build strength, stamina and endurance
by performing various basic boxing moves including jabs,
hooks and upper-cuts either 1 on 1 with a trainer
wearing mitts and/or on the heavy bags.
Lights-Out Boxing sessions: Used for group classes only.
Clients participate in shadow boxing after they strap on a
mini-LED light to their pointer finger and the lights of the
Primal Palace are shut off.
Do’s and Don’ts: Always ensure proper form and technique is a top priority while training to avoid injury
Ample space is required while conducting lights out boxing to avoid injury.
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6.C
MONKEY & PULL-UP BARS
Used for: Clients receive a full body workout focused on building strength,
stamina and endurance by completing a set amount of pull-ups on monkey
bars with hands facing forward or backward or clients can complete rounds of
pull-ups on the monkey + pull-up bars.
Do’s and Don’ts: Always ensure proper form and technique is a top priority
while training to avoid injury.
6.D
SLEDGEHAMMER
Used for: Sledgehammers are used to give clients a full body workout focusing on building strength,
stamina and endurance. 8lb sledgehammers are available and for
clients that would like a challenge 16lb sledgehammers are
available. Start position begins with feet shoulder width apart and
aligned with each other facing the tractor size tire. Clients secure
the sledgehammer holding the head of the hammer with one
hand and the grip on the opposite end of the hammer with the
other hand. With their knees bent and back strait, clients guide
the sledgehammer around by their knees and up over their
shoulder in a fluid motion. Once the sledgehammer is above
clients’ shoulders, clients slam down the head of the hammer on
the tire all while sliding the hand by the head to meet up with the
other hand holding the grip of the hammer resulting in both
hands holding the grip of the hammer ready to continue on to the
opposite side of the body.
Clients may also use 2 sledgehammers to imitate the motions of that as a boxer throwing right and left
jabs at their opponent. In other words, clients can shadow boxing with a hammer in each hand.
Do’s and Don’ts: Always ensure proper form and technique is a top priority while training to avoid injury.
Ensure clients are securing sledgehammers at all time as they perform the exercise to ensure the
hammer does not leave their hands.
6.E
CLIMBING ROPES
Used for: Clients get a full body workout focused on building
strength, stamina and endurance. Clients hold the ropes, squat their
legs, back strait and move the ropes one at a time or simultaneously
in vertical or horizontal movements. Working with a 1” rope focuses
on speed and builds clients endurance. Working with a 2” rope
December 2012
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focuses on strength as clients work on building muscles in their arms, back, legs and shoulders.
Do’s and Don’ts: Always ensure proper form and technique is a top priority while training to avoid injury.
6.F
SUMMARY
In this section we have provided the basic information about the fitness and training equipment used in
an amenZone Fitness facility. Knowing how to use this equipment in a safe manner is an integral part of
your amenZone Fitness certification. Your hands-on training and orientation will give you the
opportunity to learn how to use the equipment yourself, and learn how to train clients to use them.
6.G
1. Learn how to safely and correctly use each piece of equipment during your hands-on training
with the Lead Trainer.
2. Complete the amenZone Equipment Assessment form.
December 2012
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Form: amenZone Equipment Assessment Form
Name: ____________________________________
Date: ____________________
1. List the various types of equipment used at amenZone Fitness.
_________________________________________________________________________
2. Of the various equipment listed above, which are used exclusively for Lights-Out Boxing?
_________________________________________________________________________
3. What are the different Climbing Ropes used to focus on during a fitness workout?
_________________________________________________________________________
4. List all types of equipment that are usually used in a group fitness session.
_________________________________________________________________________
December 2012
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TRAINER CERTIFICATION
December 2012
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SECTION 7
“It is not how you start, but how you finish that matters”
- Amen Iseghohi.
.
In order to become a full-fledged, certified amenZone Trainer, you must meet the minimum criteria we
have established for each type of trainer. This is a progressive process, which builds upon the skills and
knowledge you bring from your previous experience combined with and expanded through your
experience of working at amenZone Fitness.
The role of an amenZone Trainer includes, but is not limited to:
 Good communication skills, positive team member
 Motivated, self-starter that will participate in marketing of the business
 Follow amenZone policies, procedures and protocols
o New clients & participants sign waivers.
o Conduct health and fitness assessments for all clients.
o Educate each client on the fundamentals of amenZone Fitness.
 Answer inquiry questions related to the history of amenZone, its philosophy and the unique
style of training offered.
 Learn and effectively utilize the amenZone Fitness computer software .
 Assist in the upkeep of the amenZone facility.
 Maintain certifications as required and attend all trainer meetings.
Requirements
 First Aid Certified by the American Heart Association.
 CPR Certified by American Heart Association.
 General Knowledge of Wellness Industry (good idea of trade you are going into; Industry
awareness).
TIP: Local hospitals provide both First Aid and CPR training.
7.A
LEAD TRAINER
The Lead Trainer Oversees trainers and training area and must exhibit the following:
 Ability to Role Play.
 Good communication skills, positive team member.
 Motivated, self-starter that will participate in marketing of the business.
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58



7.B
Good level of English..
First Aid & CPR Certified.
Personal Liability Insurance.
GROUP FITNESS PERSONAL TRAINER
The Group Fitness Personal Trainer must have positive, motivational attitudes to facilitate group training
sessions. They must have excellent communication skills and be outgoing and energetic. Like we say
here at amenZone: "It's not about how you start, it's about how you finish."
7.C
LIFESTYLE AND HEALTH MANAGEMENT CONSULTANT
The consultant is an advisor on a comprehensive and balanced lifestyle. This individual will help put
together a fitness and nutritional program that is best suited to the client’s lifestyle. It is critical that a
program is tailored to the individual’s way of life.
7.D
COMPONENTS/REQUIREMENTS (VARY BY PROGRAM)
Becoming amenZone-certified requires completion of the following assessments:
PERSONAL TRAINER:
 Mini-Class and Assessment
 Anatomy Assessment
 Nutrition Assessment
 Program Assessment
 Fitness Assessment
 Equipment Assessment
GROUP FITNESS TRAINER:
 Completion of all requirements for a Personal Trainer
LIFESTYLE & HEALTH MANAGEMENT CONSULTANT:
LEAD TRAINER:
7.E
ASSESSMENT SCORING & PASSING CRITERIA
After completion of the various assessment pieces interested trainers are required to complete,
amenZone Team (staff members) review and discuss openly each individual candidate. If deemed, by
the amenZone Team, a potential good fit within the unique amenZone culture, the candidates will be
December 2012
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offered a training position and if accepted, begin their 2 week intense training with veteran amenZone
staff.
7.F
SUMMARY
Becoming a certified amenZone Fitness trainer requires that you meet our minimum criteria we have
established for each type of trainer. As mentioned, it is a progressive process, which builds upon the
skills and knowledge you bring from your previous experience combined with and expanded through
your experience of working at amenZone Fitness.
7.G
1.
2.
3.
4.
Complete the New Hire/Trainer “Getting To Know You” Questionnaire.
Complete the Fitness Assessment Form.
Complete the Trainer Certification Agreement.
Complete the Non-Compete/Non-Disclosure Agreement.
December 2012
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Form: New Hire/Trainer “Getting to Know You” Questionnaire
1. Describe your philosophy of fitness.
2. How would you motivate an unmotivated client?
3. How will you ensure the safety of all clients?
4. If you had to grow your client list, how would you do so?
5. A potential client walks through the door and wants to begin training immediately, describe
step-by-step what you would do.
6. Give 3 exersize examples for each of the following:
a.
Explosive speed
b. Agility
c. Endurance
December 2012
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7. What skills do you bring to the table to run your business as a trainer at amenZone?
8. If employed, what 5 steps would you take to make yourself irreplacable with amenZone?
a.
b.
c.
d.
e.
9. What is your availability?
10. Are you CPR certified? (Circle one)
Yes
No
11. What is your biggest source of stress?
12. What is your biggest source of your motivation?
13. The amenZone Foundation is focused on fighting childhood obesity and building the selfesteem of today’s youth. How do you see yourself supporting the amenZone Foundation
vision and mission?
14. Share a success story you’ve had impacting someones life?
15. With amenZone about to franchise nationwide, would owning or managing a location be of
interest to you? Why?
December 2012
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Form: amenZone Fitness Assessment Form
Fitness Assessment
Date:____________________________________________
First Name__________________________ Last Name _________________________________
Address:___________________________________________________
City _____________________ State_________ Zip_________________
Phone: (H) _________________________________Email:________________________________
Age:_______ Height: ___________Current Weight: ___________ Desired Weight: _____________
Describe current exercise routine:
_________________________________________________________________________________
_________________________________________________________________________________
Medical Condition(s):________________________________________________________________
__________________________________________________________________________________
Fitness Goal(s):_____________________________________________________________________
__________________________________________________________________________________
Passion(s) in life: ____________________________________________________________________
Tell us about:
Family: ____________________________________________________________________________
Work/Occupation: __________________________________________________________________
Biggest source of stress in your life: _____________________________________________________
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Any other information trainers should be aware of?
_________________________________________________________________________________
Physical Assessment: Step-ups ______________/rounds
Pushups:________________/minute
Squat Jumps: ______________/minute
Abs:_____________/minute
December 2012
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Form: Trainer Certification Agreement
THIS TRAINER CERTIFICATION AGREEMENT (the “Agreement”) is made as of the date set forth below by
the person whose name is set forth below on the signature line (“you”) in favor of any/and or all of the following:
amenZone, LLC, amenZone 360, LLC, amenZone Franchising, LLC (“us”).
1.
Purpose. To protect the integrity of our amenZone Fitness system, only individuals who meet our
standards may teach classes and/or train individuals at an amenZone Fitness facility. amenZone Fitness classes
and/or individual training may only be taught at facilities that have been granted certification or franchise by us for
purposes of offering amenZone Fitness classes and/or training.
2
Certification. We agree to provide you with instruction in the amenZone Fitness system for
purposes of becoming a certified amenZone Fitness Trainer. The training course will teach you how to properly
teach amenZone Fitness classes and train individuals in accordance with our standards and procedures. Following
successful completion of the training course, you will receive “certification” status indicating your competence and
qualification to teach amenZone Fitness classes and/or train individuals. We will be the sole arbiter of whether you
successfully completed the training course and you hereby acknowledge and agree to the subjective nature of this
determination.
3.
Term of Certification. Certification as an amenZone Fitness Trainer shall be for a period of one
(1) year, beginning on the date of issuance of your certification (the “Certification Period”). To maintain your
Certification as an amenZone Fitness Trainer beyond the Certification Period, you must attend and satisfactorily
complete a recertification training program on an annual basis.
4.
Restrictions. You understand and agree that you may only teach amenZone Fitness classes
and/or train individuals at an amenZone Fitness facility that is certified and/or franchised by us, and only during
such times that you hold an active amenZone Fitness certification. You may also teach “off-site” amenZone Fitness
classes and/or provide training to individuals that are offered by the amenZone Fitness facility where you will
teach. You recognize that we may offer territorial protections to franchisees that offer amenZone Fitness classes
and/or individual training, which prevent amenZone Fitness classes and/or individual training from being taught
within the franchisees’ territories. You also recognize that amenZone Fitness classes and/or individual training can
be dangerous if not taught using specific equipment that meets our standards and specifications. As a result, you
agree that without our prior written consent, you will not teach amenZone Fitness classes and/or provide
individual training at any location other than a facility that is certified and/or franchised by us: (i) because of the
potential danger of teaching amenZone Fitness classes and/or individual training from a facility that does not meet
our requirements and (ii) in order to protect the territorial rights granted to other franchised and certified
facilities. You agree that you will teach amenZone Fitness classes and/or train individuals only in strict accordance
with our teaching instructions, policies, procedures, methodologies and philosophy. You will not deviate from
these instructions, policies, procedures, methodologies and philosophy in any manner. You understand that
deviating from these instructions, policies, procedures, methodologies and philosophy may present a danger to
the students.
5.
Intellectual Property. We do not grant you use to any trademarks, service marks, or other
commercial symbols associated with any/and or all of the following: amenZone, LLC, amenZone 360, LLC,
amenZone Franchising, LLC (the “Marks”). You understand that certifications to use the Marks are only granted to
franchised or certified facilities. Accordingly, you may not in any way use any of the Marks (or any variations
thereof) or market or promote your services using the Marks. Moreover, you may not use any of our other
intellectual property (including, but not limited to, copyrights, trade secrets, training methods and techniques, and
December 2012
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derivative works of amenZone Fitness classes and/or individual training) in any business or capacity other than
teaching amenZone Fitness classes and/or individual training at a facility certified or franchised by us. You agree to
sign our standard Noncompetition and Nondisclosure Agreement to protect our intellectual property and to
prevent you from unfairly competing with us or other franchisees.
6.
Remedies and Miscellaneous Provisions. You agree that any violation or threatened violation of
this Agreement may cause irreparable injury to us, entitling us to injunctive relief in addition to all other legal
remedies. However, if the court refuses to enforce the provisions in Section 4 that prohibit teaching amenZone
Fitness classes and/or train individuals from an unauthorized location or the provisions in Section 5 that protect
our intellectual property, you agree to pay us a fee of $35,500, which is the amount of the initial franchise fee that
others pay for the right to use our intellectual property. The $35,500 fee is paid not as a penalty, but as a
reasonable estimate of the damages caused by your breach of the referenced provisions. This Agreement shall
bind and inure to the benefit of us and you and our successors and assigns. You may not assign this Agreement
without our consent. This Agreement shall be governed by the laws of the State of Arizona, without reference to
conflict of laws principles. This Agreement contains the entire agreement between the parties with respect to the
subject matter hereof, and neither party shall have any obligation, express or implied by law, with respect to trade
secret or proprietary information of the other party except as set forth herein. Any failure to enforce any provision
of this Agreement shall not constitute a waiver thereof or of any other provision. Each provision in this Agreement
shall be considered severable. This Agreement may not be amended, nor any obligation waived, except by a
writing signed by us.
Trainer
Contact Information
By: ________________________________________
Address:_____________________________________________
Type name here:_______________________________
Date:_______________________________________
_____________________________________________
E-Mail:______________________________________________
Phone:_______________________________________________
December 2012
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Form: Non-Circumvention/Non-Disclosure & Confidentiality Agreement
This Agreement made and entered into this _____ day of
, 20__ shall obligate the
undersigned parties, and their partners, associates, employers, affiliates, subsidiaries, parent
company, nominees, representatives, employees, successors, clients, and assigns, hereinafter
referred to as (the “Parties"). The Parties understand and agree that this agreement may be
referenced from time to time in any document (s) or agreements relating to specific
transactions between the Parties as set forth in a written Letter of Intent between the parties
("Transactions"). The terms and conditions of this Agreement apply to certain Confidential
Information, which the Parties may receive as a result of the Transactions, as further defined
below.
Now, therefore, it is agreed:
1. The Parties intending to be legally bound, hereby irrevocably agree that they shall
not, directly or indirectly (i) interfere with, circumvent or attempt to circumvent,
avoid, by-pass, or obviate each other’s interest, or the interest or relationship
between the Parties with producers, sellers, buyers, brokers, dealers, distributors,
refiners, shippers, financial institutions, technology owners, or manufacturers, (ii)
change, increase, or avoid, directly or indirectly payment of established or to-be
established fees, commissions, or continuance of pre-established relationships
related to any Transactions, or (iii) intervene in transactional relationships that bypass one of the Parties in connection with any corporation, producer, technology
owner, partnership, or individual revealed or introduced by one of the Parties to the
other Party in connection with any on-going or future purchase or sale of
commodities or goods. Notwithstanding the foregoing, in the event one Party is
unable to successfully complete a Transaction with any third party and the Parties
agree in writing not to proceed with the Transaction, the other Party may seek out
other producers, sellers, buyers, brokers, dealers, distributors, refiners, shippers,
financial institutions, technology owners, manufacturers, corporations, partnerships,
or individuals for the commodities that were the subject of the Transaction without
violating this Agreement.
2. Furthermore, each Party ("Recipient") irrevocably agrees that it shall not disclose or
otherwise reveal directly or indirectly, to any third party, without the prior specific
written consent of the other party ("Disclosing Party"), any confidential information
December 2012
67
provided by the Disclosing Party, or confidential information otherwise acquired by
the Recipient related to the Disclosing Party or the Transactions, whether written or
oral, including without limitation, any contract terms or contracts initiated by or
involving the Parties (including without limitation any addition, renewal, extension,
roll-over, amendment, re-negotiation, or new agreement related to a Transaction),
product information, manufacturing processes, prices, fees, financing arrangements,
schedules, and information concerning the identity of sellers, producers, buyers,
lenders, borrowers, brokers, lenders, distributors, refiners, manufacturers,
technology owners, or their representatives, and specific individuals' or corporate
names, addresses, principals, or telex/ fax/ telephone numbers, references, product
or technology information, and/or all other information, advised by Recipient to
Disclosing Party as being confidential or privileged or which would reasonably be
deemed as confidential information under the circumstances ("Confidential
Information"). Such Confidential Information shall not include (a) information in the
public domain at the time that it was provided by the Disclosing Party or which
subsequently came into the public domain other than as a result of breach of this
Agreement; (b) information obtained from a third party unaffiliated with the
Disclosing Party (provided such party was not bound by confidentiality agreements
with the Disclosing Party); (c) information independently developed by the Recipient
without reference to any confidential information of the Disclosing Party; or (d)
information in the possession of the Recipient prior to its disclosure by the
Disclosing Party to the Recipient. In the event that the Recipient becomes legally
compelled (including, without limitation, by law, rule, regulation, stock exchange or
governmental regulatory or administrative or similar agency as part of a judicial or
administrative proceeding (including, without limitation, by deposition,
interrogatory, request for information or documents, subpoena, civil or criminal
investigative demand or otherwise)) to disclose any of the Confidential Information,
the Recipient shall provide the Disclosing Party with immediate written notice of
such requirement so that the Disclosing Party may seek a protective order or other
appropriate remedy or waive compliance with this paragraph.
3. Each Party shall comply with the provisions of paragraph 2 for a period of (5) years
from the date of the Agreement. At the end of such period, the term of this
Agreement will renew automatically for an additional two (2) year period ("Renewal
Term"), and thereafter at the end of any such Renewal Term, unless the Parties
mutually agree in writing to terminate this Agreement within ten (10) days prior to
the beginning of a new Renewal Term.
4. Notwithstanding the foregoing, with respect to each Transaction, each Party's noncircumvention obligations as set forth in Paragraph 1 shall continue for a period of
one (1) year following either (i) the closing of the Transaction or (ii) the Parties'
written confirmation that the Parties will not proceed with the Transaction.
December 2012
68
5. Upon termination of this Agreement for any reason, the Recipient shall, at its option
and own expense, return or destroy all confidential information belonging to the
Disclosing Party, and no confidential information of the Disclosing Party shall be
stored by the Recipient in any form. Within ten (10) days after the request of the
Disclosing Party, the Recipient shall certify in writing that all confidential information
of the Disclosing Party has been so returned or destroyed. Notwithstanding the
return or destruction of the confidential information or the termination of this
Agreement, the Parties shall continue to be bound by their obligations of
confidentiality hereunder in accordance with this paragraph.
6. Legal remedy for breach of any of the above agreed to covenants shall he governed
by the laws of the country/state/province/county of the Party declaring such breach,
without regard to any conflict of law principles. In the event the parties cannot
agree to an amicable settlement following mutual discussion and/or arbitration by a
third party, each of the Parties shall be responsible for their own legal expenses,
until a settlement or judgment is reached; provided however, that the Party found in
default by a judgment shall compensate in full the non-breaching party for all of its
reasonable legal expenses, notwithstanding any other provisions of the judgment.
7. The terms of any Transaction, including without limitation any commissions, fees,
compensation, or remuneration to be paid as part of a Transaction, between the
Parties to this Agreement, shall be set forth in a separate written document, agreed
upon by the Parties.
8. This Agreement constitutes the entire agreement between the Parties relating to
the subject matter hereof, and all prior agreements, understandings, writings, or
negotiations, whether written or oral, are hereby superseded. No failure or delay by
either Party in exercising its rights hereunder shall operate as a waiver thereof. This
Agreement may not be waived or amended except by written agreement of both
Parties.
9. If any provision of this Agreement is held to be invalid, void or unenforceable, such
provision shall be modified to the minimum extent possible to make it valid and
enforceable. In the event such modification should prove to be impossible or
impractical, the offending provision shall be struck and all other provisions shall
remain valid and be enforced and construed as if such invalid provision were never a
part of this Agreement.
10. This Agreement may be executed in any number of counterparts, each of which shall
constitute an original.
December 2012
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11. This Agreement in no way obligates the Parties to enter into any Transactions and
except as set forth herein, nothing herein prevents either party from entering into a
similar transaction with any third party
In witness whereof, the Parties hereto have executed and delivered these covenants by mutual
agreement on the day and year first written below. All faxes are considered original, legal and
binding.
Each representative signing below avows that he is duly empowered by his respectively named
company to bind it to the commitments and obligations contained herein.
By: __________________________________ ,
Title
Printed Name:
Date:
Company Name:
By: __________________________________ ,
Title
Printed Name:
Date:
Company Name:
December 2012
70
CONCLUSION
December 2012
71
CONCLUSION
SECTION 8
CONCLUSION
Dedicated to my Grandmother, Felicia Shaka Momodu,
whose words I live by to this day….
“To stay alive, we have to keep moving.”
This manual was created to be a roadmap to assist the trainers hired by the amenZone Fitness franchise
on their journey to becoming amenZone-certified to conduct the proprietary educational and fitness
activities provided by the franchise owner. Our goal is to ensure that you are sufficiently educated and
trained to assist our clients in reaching their fitness goals through our “Training for Life” programs and
regimens. We look forward to your participation and becoming fully amenZone-certified.
December 2012
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TABLE OF CONTENTS - Amenzone Fitness

Transcription

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