kyle davis strode • rancid ranch design 512.337.7172 • 210.722

kyle davis strode • rancid ranch design
512.337.7172 • 210.722.3950
kyle @rancidranch.com
Award-winning graphic designer and design director experienced with corporate identity, packaging, print
collateral, advertising, direct mail and high-end pre press. Special emphasis on conceptual design and
communication goals, high attention to detail and highly self motivated. Comfortable with information
architecture, project management and business development. I have acquired a full range of skills from
technical to creative, concept to completion, with excellent management abilities and presentation skills.
Education & Skills
BFA Visual Communications -University of North Texas 1995
Minor Radio/TV/Film - Photography
CS3 Photoshop, Illustrator, InDesign-Expert Levels, Quark XPress and Adobe Acrobat
High-end pre-press and design production
Microsoft PPT, Word and Excel background
Web creative development
Illustration and Photography
Experience
Mercury Mambo - Austin, TX • Senior Art Director 2006-2009
Hispanic Sales promotion for several national brands including CSAB multi brands: Dr Pepper, 7UP, Squirt
and Penafiel soft drinks. AB multi brands: Bud, Bud Light and Ziegenbock. Smucker’s multi brands:
Smucker’s, Jif and Magnolia. Responsible for conceptualizing and creating brand and sales specific POS for
markets local and National. Also developed branded below the line campaign merchandising and branded
collateral. Created full footprints for on-site product demonstrations, sampling and branded vehicles for
specific promotional campaigns.
Market Vision - San Antonio, TX • Senior Design Director 2002-2006 (freelanced 1 year)
Hispanic Promotions. Created POS for Coca-Cola, Miller Lite, AOL Latino and Fisher-Price. Responsible for
conceptual design, production and directed photoshoots specific to each campaign. Developed branded
signage, scrim panels and in-market collateral items. Designed and produced branded graphics for vehicles
per client and campaign.
Smith+Jones - Incline Village, NV • Design Director 2001-2002
Created a multitude of brochures, ad campaigns and direct mail pieces for several ski resorts, restaurant and
hotels, casinos and new business parks in and around the Tahoe region. Responsible for re-branding Carson
City Convention and Visitors Bureau collateral items and advertising needs. Designed posters and direct mail
for the Hyatt Regency Hotel in Incline Village as well as collateral pieces for Harrahs, Caesars and Harvey’s
hotel and casinos.
JHA Advertising - Austin, TX • Senior Art Director 1996-2001
Designed and created collateral pieces for 3M, Motorola, Dell, Samsung, Thermo-Finnigan, IBM and JMC DaTech. Designed brochures, technical manuals and packaging regional and national applications.
Rancid Ranch Design (DBA Freelance) • Creative Director 2002-Present
As a creative this is my personal outlet. I have had the opportunity to design and create for Beard Guitars,
Foamco Corporation, Twisted X Boots and Centennial Lodge. I have designed custom guitars, created and
branded global advertising for foot wear and designed collateral pieces for hunting facilities.
Achievements
ADDY Gold - JMC Da Tech -Corporate Brochure • DSVC -Student Show, Best of Show -Tex Edwards CD
Design • Texas Associated Press-Gold/Silver/Bronze -Illustration -Richland College Press
References upon request