Grooves Info Sheet - Tin Can And String Radio Network

Make Your Weeknds Sound Better!
Facebook
Twitter
Add In The Mix
with DJ Grooves
and receive a
FREE Facebook
ad campaign to
help create a
buzz in your
market!
Need a
mainstream
CHR mix show?
Check out our
pop show
featuring DJ
Goofy White Kid!
Plus receive
weekly social
media video
content like this.
45+ radio stations are generating ratings AND revenue
by airing In The Mix with DJ Grooves every weekend!
Extending TSL and creating appointments!
Here's what REAL listeners say on social media:
Who Are You?
I’m Pat "DJ Grooves" Cerullo, a mixer who is also a radio programmer. I've worked in radio since 2004 in
markets such as Washington, DC, Philadelphia, and Detroit. I currently program three radio stations for Alpha
Media in San Antonio, TX, including our CHR Energy 94.1.
I met Drew Hall (DJ Goofy White Kid) while attending Penn State University in 2004. We created Tin Can And
String LLC with the purpose of providing weekend mix show programming for radio stations. We started with one
station in 2006 and have grown to over 90 combined affiliates in 2016.
DJ Goofy White Kid now produces our mainstream CHR mixshow and is also the Creative Services Director at
93.3 FLZ in Tampa, FL. For more info on that show click here.
(Pat Cerullo aka "DJ Grooves" mixing records at Indigo in State College, PA)
What Do You Play?
I play rhythmic hits. Producing a mix show is no different from scheduling a solid day of music with the proper
balance and texture in each quarter hour. All I do is put my creative spin on it and put it in beat mixed form.
I see weekly music research from some of our affiliate stations, study Mediabase, and like to think I have decent
ears. I also create a custom chart comprised of our reporting affiliates, monitor sales and streaming data, and
keep an eye on local and national Shazam numbers.
Why Should We Trust You With Our Brand?
I'm a radio programmer just like you! I've worked in PPM markets since it's inception and grasp everything from
proper stop set placement to forward momentum and appointment setting. Most club or mix show deejays don’t
get that.
What Makes You Different From Other Mix Shows?
Aside from my programming background, one of the main selling points of the show is music quantity. I've found
a way to squeeze 16-22 records into a 25-minute segment. This minimizes the opportunity for tune out and
maximizes the chance for cume growth.
We offer WAN delivery with local cue points already inserted for IHeartMedia stations. When combined
with the auto-load feature in NexGen, adding In The Mix will add zero time to your work week.
(My home studio in San Antonio, TX with actual records)
What Does It Cost?
Four minutes of barter an hour (two minutes on the end of each segment) that are all contained within the show.
This is comparable and/or less than any other syndicated service on the market. It also allows ample
room for local inventory, especially on a weekend night.
How Can You Help Our Radio Station?
I want to create a sales friendly benchmark for you on the weekends. Friday and Saturday nights provide a great
opportunity for you to offer your audience a dance friendly mix that still parallels your normal playlist. Let me
program your station for a few hours and generate revenue and ratings for you! These other stations believe in
the our product and currently run the show. Click the cassette below to hear a full show!
© Copyright 2016 Tin Can And String | All rights reserved.
*|More info on Tin Can and String LLC|*
unsubscribe from this list | update subscription preferences
This email was sent to <<Email Address>>
why did I get this? unsubscribe from this list update subscription preferences
Tin Can And String LLC · 630 Palairet Rd · Philadelphia, PA 19128 · USA