Marketing Across Multiple Platforms

Mark Cottam
CEO
Founded in 2000, a leading developer and
publisher of Premium Casual Games
First games published in 2001: licensed PC
titles for the Macintosh platform
Baldur’s Gate II, Tron 2.0, Soldier of Fortune
Largest publisher of Premium Casual
Games at Retail
First PC game published in 2003
Largest Publisher of Premium Casual Games at
Retail
Multi-platform Publisher
PC, Windows Vista & Macintosh
XBLA, Wii, DS, PSP & PS2
Mobile & PDA’s
Current headcount of 95 employees operating out
of 4 locations, 70 of whom are employed in Studio
Operations
Key Franchises: Luxor, 7 Wonders & Chainz
LUXOR
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
MSNgames.com
Retail
Xbox LIVE Arcade
Messenger
Windows Vista
Tiered Advertising
Hexic Deluxe & Mozaki Blocks Deluxe
Luxor 2
Luxor Amun Rising
7 Wonders
Luxor 2
Luxor 3
Tier 1
Luxor
Luxor Amun Rising
Chainz
Tier 2
Luxor 2
Efficient development across platforms
Integrated documentation and programming
tools across all platforms
Programming teams do not have to learn to
use new tools or work in unfamiliar
environments as they move between
projects and platforms
All online features supported by XBLA are
also in LIVE-enabled download games
Games for Windows provides a smooth
integration strategy
Data storage, icon placement and shortcuts
are easily implemented
Easy to integrate Tiered Ad Sharing API
Expanded Revenue Opportunities
LUXOR
Month 1
Month 2
Month 3
Month 4
* Month 7 includes Xbox LIVE Arcade numbers
Month 5
Month 6 Month 7*
2005
19%
51%*
30%
2006
2007*