Avenue Magazine

Transcription

Avenue Magazine
AVENUE
MEDIA KIT 2014
APRIL 2013
MARCH 2013
FEBRUARY 2013
JANUARY 2013
AVENUE AVENUE AVENUE AVENUE
FEBRUARY 2013
MARCH
M
ARCH 2013
JANUARY 2013
APRIL 2013
THE HOLLYwOOD
ISSUE
JANUARY 2013
■
■
■
Through
the ages
THE DIVINE
MADAME
VREELAND
her first
biographer
tells all
by Bob Morris
SECRET
ADDRESSES
palm beach
The ultimate
little
black book
a-list
the who’s who of
palm beach: the Fanjuls,
Kochs, lauders, pulitzers,
schwarzmans, leFraks,
AVENUE
KELLY
RUTHERFORD
banker’s tell-all
Actress Kelly Rutherford
REAL LIFE GOSSIP GIRL by Bob Morris
AM0413_COVER_r4.indd 1
AM0213_Cover_r2.indd 1
1/18/13 5:03 PM
TH
ON THE
MAY 2013
bORn
RIcH
director Jamie Johnson
sets the record straight
E
AM0313_Cover_r1.indd 1
ST
YL
E
IS
SU
E
JUNE 2013
JULY 2013
Ippolitaʼs hidden escape
leads the art world uptown
Fair lady
SOUTH
FORK
FORK’S
NEWEST
SWAN
Frieze New York co-founder
H
E
TH
A
R
T
S
IS
SU
E
THE
HAMPTONS
A-LIST
Her latest installation
SUMMER
SOLITUDE
power players,
Blue Book
heavyweights,
media elite
and more
PARTY
CLASHERS
Southampton Hospital
vs. The Parrish
65TH ANNUAL
WRITERS AND ARTISTS
SOFTBALL
WILLIAM
NORWICHʼS
HAMPTONS:
GAME
Staying at Westerly,
spending time with the
Wanamakers and
loving wicker
Fashion designer
Shoshanna Gruss
JAY MCINERNEY
Author Jay McInerney
the diamond in Herrick
Park, East Hampton
Gallerist
Dominique Lévy
FA
M
IL
Y
IS
SU
E
AUGUST 2013
GARDINERS
ISLAND,
ACCESS DENIED:
The real cause of the riff
between the Goelets and
the Gardiners
Plus exclusive photos
BUFFETT
gives a peek into her
charming life in
East Hampton
Manhattanʼs
real estate elite
E
SAVANNAH
Shoshanna Gruss
Aby Rosen, Larry Gagosian,
Lauren Cornell, Agnes Gund
and more
3/19/13 5:12 PM
2/12/13 1:47 PM
T
ON THE
12/19/12 1:22 PM
THE ART ISSUE
ON THE
AM0113_COVER_r2.indd 1
team up to revive the
legendary Bill’s
10 YEARS LATER
MIcK JAGGER’S
VOL. 37 NO. 4
Melania Trump
on building her fashion
empire and life in the
Eisner-Bendet household
VOL. 37 NO. 3
Gubelmanns, acquavellas
and many more
on the most expensive
Oscar race in history
STACEY
BENDET
BEST
DRESSED
Thom Browne, Jessica Chastain,
Tom Ford, Shoshanna Gruss,
Reinaldo Herrera, Jay-Z,
Eliza Bolen Reed, Carine Roitfeld,
Lauren Santo Domingo and more
On THE ScEnE:
PEGGY SIEGAL
ALICE + OLIVIA’S
SENSATIONAL
NEW YORK’S
Restaurateur
JOHN DELUCIE
& interior designer
MEG SHARPE
www.avenuemagazine.com
BOOGIE
NIGHTS
VOL. 37 NO. 2
on her new book and
the real palm beach
www.avenuemagazine.com
VOL. 37 NO. 1
pamela Fiori
www.avenuemagazine.com
■
www.avenuemagazine.com
Magnificent Melania
offers a peek into
her life with
donald and barron
at mar-a-lago
AVENUE
AVENUE
AVENUE
AVENUE
the
trump
card
at
dishes from the
dugout on Ken Auletta,
Alec Baldwin, Bill Clinton
and more
IN PARADISE
Jimmy Buffettʼs daughter
on Montauk, Maroon 5 and
making her own waves
GROWING UP
HAMPTONS
The next generation of
East Enders: Taylor and Lizzy
Plimpton, Alex Chantecaille,
the Channing Sisters, Joey Wölffer
AVENUE AVENUE AVENUE
OCTOBER 2013
SEPTEMBER 2013
DIANA
TAYLOR
Bloomberg’s better half
BOARD
GAMES:
THE MOST
POWERFUL
INSTITUTIONS
IN NEW YORK
TWENTY-FIVE
Who gives their
time (and money)?
SEXIEST
NEW YORKERS
PLUS
Zac Posen,
Manolo Blahnik,
James Mischka,
Mark Badgley
and more
Fashion designer
Charlotte Ronson
RONSON
RISING
Charlotte Ronson:
from growing up in New Yorkʼs
coolest clan to creating her own
fashion empire
AVENUE
ANNUAL A-LIST
212
AFFLUENCE MEETS INFLUENCE
people
you should
know now
NOVEMBER 2013
SUPERIOR
INTERIORS
Six designers show us
the spaces they adore
CLEAR AND PRESENT
DANGER
A history of
diplomatic gifts
PLUS:
PRESENTS FOR
EVERYONE
ON YOUR LIST
AND MORE
Joanna Coles
WOMAN
Joanna Coles
editor of
Cosmopolitan
ON TOP
Founded in 1976, AVENUE is Manhattan’s original society glossy. It reaches
the city’s most affluent and influential residents—celebrating their lifestyles,
charitable activities and accomplishments. AVENUE is written by members of the
elite, giving it a unique insider’s perspective on the people who live and prosper
in New York’s most prestigious zip codes.
AVENUE
AFFLUENCE MEETS INFLUENCE
ABOUT AVENUE
Every month, AVENUE salutes our city and the people who
make it the most glamorous, meritocratic, philanthropic and
cosmopolitan city in the world. We pay homage to New Yorkers’
unsurpassed style and elegance, and the exceptionalism of the
city itself. Our passion for excellence, elegance and tastemaking
is reflected in AVENUE’s pages every month. Each issue is
eagerly awaited in Manhattan’s most exclusive buildings. Now
in its fourth decade, the magazine is flourishing, prospering and
continuing to grow and evolve, while remaining true to its legacy
as an upbeat take on our own society.
AVENUE reaches prestigious buildings along Park Avenue,
Madison Avenue, Fifth Avenue, Beekman Place, Sutton Place,
Central Park West and Central Park South, plus selective
delivery in key downtown locales. Our monthly circulation of
36,000 goes to Manhattan’s most affluent neighborhoods, along
with New York’s leading hotels and clubs. AVENUE prides itself
on the highly controlled and strategic nature of our distribution.
We also have bonus circulation, in season, in Palm Beach and
Miami. In June, July and August, we publish AVENUE on the
Beach—with distribution of 50,000 copies between Manhattan
and the Hamptons. Because most of our readers frequent these
three destinations, we are right there with them—covering
events, publishing guides and introducing them to power players
on each scene.
Since 2004, AVENUE’s circulation has been audited by the
Alliance for Audited Media, the leading verification company for
consumer magazines. This audit provides ultimate transparency
for our advertising clients.
MEDIA KIT
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2014
AVENUE
MANHATTAN
DISTRIBUTION
AFFLUENCE MEETS INFLUENCE
DISTRIBUTION
10029
10025
10128
10028
10075
10021
10065
10022
10024
UPPER
WEST
SIDE:
3,612
10023
10019
10017
10016
10001
10011
10010
10003
10014
10013
10012
DOWNTOWN:
1,813
DOORMAN BUILDINGS
26,645
4,100
NYC LUXURY HOTELS, SELECT
RESTAURANTS AND CLUBS
The Carlyle
The Chatwal New York
Four Seasons Hotel New York
Hôtel Plaza Athénée
The Kitano New York
Loews Regency Hotel
The Lombardy Hotel
The Lowell New York
The Mark
Mayfair New York
The Peninsula
The Pierre
The Ritz-Carlton
The Surrey
The Sherry-Netherland
St. Regis New York
OUTSIDE of
MANHATTAN:
2,105
SUMMER DISTRIBUTION – 50,000*
DISTRIBUTION – 36,000
MEDIA KIT
UPPER
EAST
SIDE:
28,470
Trump International Hotel
The Waldorf Towers
Westbury Hotel
Alwyn Court
The Carlton House
The Osborne
The Plaza Residences
Harvard Club
Princeton Club
The Racquet and Tennis Club
The University Club
The Yale Club
Le Cirque
Michael’s New York
Swifty’s
REAL ESTATE BROKERAGE FIRMS AND
LEADING FINANCIAL INSTITUTIONS
2,865
AVENUE VIP List and Subscribers
2,390
SEASONAL DISTRIBUTION
South Florida
Hamptons
December/January/February
June/ July/ August
We help to maximise your exposure in AVENUE with extended digital
reach. Digital copies of AVENUE are sent to a database of AVENUE Insider
subscribers, as well as local, national, and international real estate brokers.
*June, July and August AVENUE on the Beach issues
distribution split between NYC and the Hamptons.
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2014
AVENUE
JANUARY 2013
EDITORIAL / DEADLINES CALENDAR
AVENUE
JANUARY 2013
AVENUE
■
www.avenuemagazine.com
the
trump
card
Magnificent Melania
offers a peek into
her life with
donald and barron
at mar-a-lago
AFFLUENCE MEETS INFLUENCE
palm beach
a-list
the who’s who of
palm beach: the Fanjuls,
Kochs, lauders, pulitzers,
VOL. 37 NO. 1
schwarzmans, leFraks,
Gubelmanns, acquavellas
and many more
pamela Fiori
on her new book and
the real palm beach
JANUARY
Melania Trump
AM0113_COVER_r2.indd 1
12/19/12 1:22 PM
AVENUE
FEBRUARY 2013
FEBRUARY 2013
Booking Deadline: December 6
AVENUE
■
www.avenuemagazine.com
Through
the ages
by Bob Morris
The ultimate
little
black book
VOL. 37 NO. 2
MARCH 2013
FEBRUARY
team up to revive the
legendary Bill’s
AVENUE
1/18/13 5:03 PM
AVENUE
■
www.avenuemagazine.com
her first
biographer
tells all
STACEY
BENDET
BEST
DRESSED
Thom Browne, Jessica Chastain,
Tom Ford, Shoshanna Gruss,
Reinaldo Herrera, Jay-Z,
Eliza Bolen Reed, Carine Roitfeld,
Lauren Santo Domingo and more
VOL. 37 NO. 3
on building her fashion
empire and life in the
Eisner-Bendet household
APRIL 2013
MARCH
AVENUE
AM0313_Cover_r1.indd 1
2/12/13 1:47 PM
APRIL 2013
Material Deadline: January 17
Delivery: February 7
• Gorgeous Gifts • Real Estate’s Best • Miami Real Estate
Bonus Distribution: Palm Beach and Miami
THE DIVINE
MADAME
VREELAND
ALICE + OLIVIA’S
SENSATIONAL
NEW YORK’S
Delivery: January 3
New York Food and Nightlife / Miami Coverage Issue
Booking Deadline: January 10
MARCH
M
ARCH 2013
JANUARY 2013
Material Deadline: December 13
• Financial Roundtable • Palm Beach Home • Palm Beach Real Estate Brokers Roundtable
Bonus Distribution: Palm Beach and Miami
BOOGIE
NIGHTS
SECRET
ADDRESSES
Restaurateur
JOHN DELUCIE
& interior designer
MEG SHARPE
AM0213_Cover_r2.indd 1
Palm Beach A-List Issue
Fashion / AVENUE Best- Dressed Issue
Booking Deadline: February 7
THE HOLLYwOOD
ISSUE
Material Deadline: February 14
Delivery: March 7
AVENUE
• The Women of Real Estate • The Age Defiers • Fashionable Addresses • Hamptons Real Estate Roundtable
■
www.avenuemagazine.com
On THE ScEnE:
10 YEARS LATER
bORn
RIcH
PEGGY SIEGAL
on the most expensive
Oscar race in history
APRIL
director Jamie Johnson
sets the record straight
MIcK JAGGER’S
banker’s tell-all
Design / Real Estate Photo Shoot / Hamptons Summer Checklist Issue
Booking Deadline: March 7
Actress Kelly Rutherford
REAL LIFE GOSSIP GIRL by Bob Morris
AVENUE
3/19/13 5:12 PM
THE ART ISSUE
Material Deadline: March 14
Delivery: April 4
• Hollywood Oscar Coverage • Star Treatment • Distinguished Designers • Objects of Design - Design
• The Leading Men of Real Estate Bonus Distribution: Boys and Girls of New York
MAY 2013
Her latest installation
leads the art world uptown
Fair lady
Frieze New York co-founder
MAY
Aby Rosen, Larry Gagosian,
Lauren Cornell, Agnes Gund
and more
Gallerist
Dominique Lévy
E
ST
ON THE
TH
YL
E
IS
SU
SUMMER
SOLITUDE
Ippolitaʼs hidden escape
SOUTH
FORK
FORK’S
NEWEST
SWAN
Shoshanna Gruss
JUNE
gives a peek into her
charming life in
East Hampton
WILLIAM
NORWICHʼS
HAMPTONS:
Staying at Westerly,
spending time with the
Wanamakers and
loving wicker
E
A
R
T
ON THE
H
JULY 2013
S
IS
SU
E
THE
HAMPTONS
A-LIST
power players,
Blue Book
heavyweights,
media elite
and more
CLASHERS
Southampton Hospital
vs. The Parrish
65TH ANNUAL
WRITERS AND ARTISTS
SOFTBALL
GAME
JAY MCINERNEY
Author Jay McInerney
the diamond in Herrick
Park, East Hampton
dishes from the
dugout on Ken Auletta,
Alec Baldwin, Bill Clinton
and more
at
E
FA
M
ON THE
TH
IL
Y
IS
SU
E
AUGUST 2013
GARDINERS
ISLAND,
ACCESS DENIED:
The real cause of the riff
between the Goelets and
the Gardiners
Plus exclusive photos
SAVANNAH
BUFFETT
IN PARADISE
Jimmy Buffettʼs daughter
on Montauk, Maroon 5 and
making her own waves
GROWING UP
HAMPTONS
JULY
AUGUST
SEPTEMBER
SEXIEST
NEW YORKERS
RISING
Charlotte Ronson:
OCTOBER 2013
OCTOBER
THE MOST
POWERFUL
INSTITUTIONS
IN NEW YORK
Who gives their
time (and money)?
people
you should
know now
AVENUE
NOVEMBER 2013
NOVEMBER
Delivery: October 3
Design / Entertaining Issue
Booking Deadline: October 3
CLEAR AND PRESENT
DANGER
A history of
diplomatic gifts
PLUS:
PRESENTS FOR
EVERYONE
ON YOUR LIST
AND MORE
Material Deadline: October 10
Delivery: October 31
• Distinguished Designers • Distinguished Properties • Gift Guides
Bonus Distribution: Holiday House
Joanna Coles
WOMAN
Joanna Coles
editor of
Cosmopolitan
Material Deadline: September 12
• Young Philanthropist Charity Guide • A-List Brokers and Developers • Gift Guides
• Escape for the Holidays Properties Section
AVENUE
ANNUAL A-LIST
Six designers show us
the spaces they adore
Delivery: August 29
Power / AVENUE A-List Issue
Booking Deadline: September 5
BOARD
GAMES:
SUPERIOR
INTERIORS
Material Deadline: August 8
• Fashionable Addresses • The Age Defiers
from growing up in New Yorkʼs
coolest clan to creating her own
fashion empire
212
Delivery: August 1
Fashion Issue
Booking Deadline: August 1
TWENTY-FIVE
Bloomberg’s better half
Material Deadline: July 14
• Homes with a View • All in the Family (profiling successful businesses) Bonus Distribution: Hamptons
RONSON
DIANA
TAYLOR
Delivery: July 3
Hamptons Families Issue
Booking Deadline: July 7
SEPTEMBER 2013
AVENUE
Material Deadline: June 13
• Art and Design • The Arts in the Hamptons • Hamptons A-List • A-List Brokers • A-List Properties
• Financial Roundtable • Objects of Desire - Design Bonus Distribution: Hamptons
AVENUE
Fashion designer
Charlotte Ronson
Delivery: May 22
Art and Design / The Arts in the Hamptons / Hamptons A-List Issue
Booking Deadline: June 6
The next generation of
PLUS
Material Deadline: May 2
• Best of the Hamptons (Real Estate) • Getting Summer-Ready • Hamptons Alternatives
Bonus Distribution: Hamptons, Autism Speaks Gala, Taste of Summer
East Enders: Taylor and Lizzy
Plimpton, Alex Chantecaille,
the Channing Sisters, Joey Wölffer
Zac Posen,
Manolo Blahnik,
James Mischka,
Mark Badgley
and more
Delivery: May 2
Hamptons Style - Fashion and More / Little Black Book Hamptons – Part 2 / Pop Up Shops Issue
Booking Deadline: April 25
Fashion designer
Shoshanna Gruss
T
Material Deadline: April 11
• Modern Design & Contemporary Art • Real Estate’s Most Talked About • Real Estate outside of Manhattan
• Gallerists Bonus Distribution: City of Hope Gala, TimeCrafters Watch Fair
E
JUNE 2013
PARTY
Art / Art of Jewelry / Little Black Book Hamptons – Part 1 Issue
Booking Deadline: April 4
Manhattanʼs
real estate elite
AVENUE ON THE BEACH
VOL. 37 NO. 4
KELLY
RUTHERFORD
AM0413_COVER_r4.indd 1
ON TOP
DECEMBER
Legacy / A look back at The Year’s Biggest Stories Issue
Booking Deadline: November 6
Material Deadline: November 13
Delivery: December 5
• Gift Guides • Real Estate’s Most Talked About • Florida Real Estate Preview • Objects of Desire - Design
Bonus Distribution: Palm Beach and Miami
MEDIA KIT
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2014
BEST-DRESSED
AVENUE
AFFLUENCE MEETS INFLUENCE
WHAT’S INSIDE
ANNUALLY
•AVENUE’s A-LISTS give the final word on who the most influential
individuals are in New York, Palm Beach, the Hamptons and the
art world. On each list, we spotlight everyone readers need to
know: the most intriguing, powerful and creative people in each of
these spheres.
•AVENUE picks the BEST-DRESSED and the 25 SEXIEST New Yorkers
of the year.
•Every December, AVENUE looks back at the MOST TALKED ABOUT
people and stories of the year.
A-LIST
MONTHLY
•on the avenue Party pictures that provide an inside peek at the most
glamorous and exclusive gatherings and galas.
•chronicles Debbie Bancroft goes in search of the best parties, people
and events.
•objects of desire AVENUE’s senior editor curates the items she is
crushing on; our readership makes it a perfect place for big-ticket
and high fashion items.
•unreal estate Michael Gross, the premiere real estate journalist,
writes about past, present and future Manhattan trophy properties.
•cocktail on the avenue AVENUE’s editor takes the New Yorkers she
finds most intriguing out for a drink and gives all the details.
•postcards from . . . A look at some of the world’s most exclusive
destinations through the eyes and experiences of prominent
New Yorkers.
ON THE
AVENUE
MEDIA KIT
•jewelry box An in-depth look at some of the world’s renowned
jewelry houses, their designers, and esteemed collectors.
•world according to . . . Our back-page column asks New York
notables Avenue’s version of the Proust Questionnaire.
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2014
AVENUE
READER STATS
INCOME
Average Household Income
$1,700,000
Gotham (estimated)
$250,000
Town & Country
$120,368
Quest
$407,000
New York Times (Sunday)
$105,893
Avg. Value of total Net Worth
$14,700,000
Avg. Value of Investment Portfolio
$8,100,000
Avg. Value of ‘05 Charitable Donations
$85,100
READER INFORMATION
Male/Female (%):
37/63
Age: 25-49
45%
READER INVOLVEMENT
Read 3 to 4 of the last 2 issues
77%
EDUCATION
Graduated college or more
92%
Postgraduate study
53%
EXPENDITURES
Watches/fine jewelry/precious stones
$96,900
Watches
$31,600
Fine jewelry
$63,200
AFFLUENCE MEETS INFLUENCE
REAL ESTATE VALUE
Average current market value:
All real estate holdings
$8,200,000
Avg. value of primary residence
$3,900,000
Homeowners with a net worth over $5 million
95%
Own additional real estate
76%
Own summer/vacation property
46%
Multiple homeowners with real estate in Florida
24%
SHOPPING
Shop on Madison Avenue
92%
Shoppers with net worth over $5 million
94%
Shop on Fifth Avenue
92%
Shoppers with net worth over $5 million
94%
HOME DÉCOR (PAST 12 MONTHS)
Redecorate
53%
Redecorations with net worth over $5 million
54%
Artwork and Collectibles
$125,600
Purchasers with net worth over $5 million
78%
Antiques and Furniture/Furnishings
$78,900
Purchasers with net worth over $5 million
64%
Original Paintings/Drawings
$79,600
WOMEN’S APPAREL
$80,600
Purchasers with a net worth over $5 million
72%
Shoes
$25,000
Sportswear
$21,600
Designer/Couturier
$45,500
Haute Couture
$56,700
Purchasers with net worth over $5 million
75%
MEN’S APPAREL
$23,100
Purchase with a net worth over $5 million
67%
TRAVEL (LAST THREE YEARS)
Actress Kelly Rutherford in AVENUE ’s April 2013 issue
MEDIA KIT
Made foreign trips
Travelers with net worth over $5 million
92%
96%
Avg. number of foreign trips
Avg. spent on trips
9
$47,100
Europe
Travelers with net worth over $5 million
86%
91%
Bermuda/Caribbean
Travelers with net worth over $5 million
47%
67%
Canada
Travelers with net worth over $5 million
25%
25%
Have been a passenger on a private aircraft
53%
Source: AVENUE Subscriber Study conducted
by Monroe Mendelsohn Research
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2014
WHAT WE’RE UP TO…
One could say that what we’re up to now is what we’ve been
up to for the past forty years . . . only we’re getting bigger and
we’re getting better! AVENUE’s mission has always been to
look at New York’s elite society from the inside out – chronicling
the world’s most successful and interesting players: their lives,
passions, social and business pursuits. And, the fact is: no other
publication does it like AVENUE.
In the summer of 2013, Manhattan Media launched AVENUE
on the Beach – an expanded edition of AVENUE – following
our elite audience in their summer migration to Long Island’s
East End. Noted writers such as William Norwich, Michael
Gross and Jay McInerney reported some of the great stories
that make the Hamptons like no other place in the world…
Manhattan’s summer playground where a cast of characters
gather one hundred miles out to sea and cohabitate in a posh
tapestry of surfers, blue blazer socialites, CEOs and hedge fund
tycoons, tennis instructors, golf pros, tastemakers, vegetarians,
pescatarians, and the world’s most famous artists, writers,
yogis and SoulCyclists! Where else on earth . . . ?
After a resoundingly successful inaugural 2013 season,
AVENUE on the Beach will be back in 2014 celebrating all
the wonders of the place everyone wants to be in summer.
And, we are pleased to announce the appointment of our new
AVENUE On the Beach editor, Helena Gautier. Our covers
will continue to feature A-Listers of New York and Hamptons
society, and advance the engaging insider coverage that has
made AVENUE best-in-class—providing coveted access to
our 200,000* reader base.
Michael Gross will continue his real estate column, Unreal
Estate; Debbie Bancroft and R. Couri Hay will be everywhere
worth being to cover the party scene from New York to
Montauk. In addition, for 2014, we will also be presenting a
dazzling new collection of notable guest writers, who will
contribute fascinating stories to feed the evergrowing interest in all things Hamptons – past,
present and future.
All this – and more – will fill the pages of
AVENUE on the Beach in 2014: in our June Style
Issue, July Arts Issue, and August Family Issue.
We look forward to an exciting and wonderful
summer ahead with you.
Assumes four readers-per-copy
*
Fashion designer Shoshanna Gruss
in AVENUE ’s June 2013 issue
MEDIA KIT AVENUE on the Beach Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com 2014
AVENUE
AVENUE
AFFLUENCE MEETS INFLUENCE
CONCIERGE
AVENUE
AVENUE proudly presents Concierge, our annual, exclusive guide for the city’s
most affluent visitors. This exclusive insider’s guide is distributed in Manhattan’s
most upscale hotels and clubs, providing a discerning guide to the city, as told
by its most prominent residents.
■
Concierge Edition
■
2012-2013
THE ULTIMATE INSIDERS’ GUIDE TO MANHATTAN
Concierge Edition 2012-2013
Sections like Avenue Picks, Favorite Things, Celebrity Chef Picks, Neighborhood
Insiders and more sample the tastes and expertise of some of New York’s most
savvy and cultured. Experience the Lower East Side according to Padma Lakshmi
or TriBeCa as told by David Yurman, or find out where Daniel Boulud likes to eat on
his own time. Visitors love learning what their favorite New Yorkers recommend.
DISTRIBUTION – 20,000
in-room and at concierge desks at the following hotels
60 Thompson
The Lowell
St Giles Hotel
W New York – Union Square
The Carlyle
Mandarin Oriental Hotel
St. Regis New York
The Colony Club
The Chatwal Hotel
The Mark
The Surrey
The Harmonie Club
Drake Hotel
New York Palace
Tribeca Grand Hotel
The Lotos Club
Four Seasons Hotel New York
The Peninsula
Trump International Hotel
New York Junior League
Hotel Gansevoort
The Pierre
The Tuscany
The Racquet and Tennis Club
The Maritime Hotel
Hôtel Plaza Athénée
One UN New York
The Union League Club
The Helmsley Park Lane
The Ritz-Carlton Battery Park
The Waldorf Towers
The University Club
JW Marriott Essex House
The Royalton
The Court
The Yale Club
The Kitano
The Sherry-Netherland
W New York
Lowes Regency Hotel
Soho Grand Hotel
W New York – Times Square
Your advertisement will have
multiple impressions over the
course of one year, making
for an impactful and lasting
statement. Full, half and quarter
pages available. Limited
premium positions available,
please reserve early.
MEDIA KIT
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2014
AVENUE
MARKETING
SOLUTIONS/DIGITAL
PROPS
AVENUE
Affluence Meets Influence
OF THE WEEK
STARRY
NIGHT
KARLIE KLOSS AT THE
SWAROVSKI OFFICIAL
AFTER PARTY OF THE 2013
CFDA FASHION AWARDS
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Real Estate SPOTLIGHT
The hottest properties of the week.
INSIDE THIS WEEK’S SPOTLIGHT
ABC REALTY
Magnificent Mansion
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liti rera volorroris quisquatur?
Agent Name, 212.123.4567, [email protected],
www.abcrealty.com
ABC REALTY
On the Beach
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numquid qui omni utaecta turiatus molupta tiosam quis enis
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liti rera volorroris quisquatur?
Agent Name, 212.123.4567, [email protected],
www.abcrealty.com
ABC REALTY
Modern Luxury
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oditi blate nullupt aturita si quodipicide volorum nonet fugiates
am eris ullab in restius andebitis quam lit officatis quam re,
numquid qui omni utaecta turiatus molupta tiosam quis enis
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liti rera volorroris quisquatur?
Agent Name, 212.123.4567, [email protected],
www.abcrealty.com
ABC REALTY
Miami Sun
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liti rera volorroris quisquatur?
Agent Name, 212.123.4567, [email protected],
www.abcrealty.com
PLEA SE VISIT US AT WWW.AVENUEMAGAZINE.COM
MEDIA KIT
AFFLUENCE MEETS INFLUENCE
AVENUE offers unique and measurable marketing solutions
for our clients. We work with our advertisers to create holistic
marketing programs tailored to their individual needs in the
following ways:
EVENTS:
AVENUE creates dynamic events for advertisers, offering
access to our affluent consumer audience. These events are
always customized for the advertiser to strategically introduce
their brand and their product to our readers. With our events
such as cover parties and A-List celebrations, we bring
the pages of AVENUE to life and hand-deliver our audience to
the advertiser.
ADVERTORIALS:
Our professional team of writers, designers and editors will work
with our advertisers to create custom editorial promotion. We
will interview the subjects and design a page where advertisers
tell their story, explain about products and services and/
or differentiate themselves form the competition with text
and images.
DIGITAL SERVICES:
In addition to the print advertising component, AVENUE
publishes a digital newsletter with sponsorship opportunities.
We also offer banner ads on avenuemagazine.com on a
monthly basis. Our social media offerings include Facebook
and Twitter posts including product promotion, custom content
and active dialogue. We also publish a weekly newsletter
called Hot Props which allows our real estate clients to
showcase a property in a cost effective way.
Avenuemagazine.com brings inside access to the city’s chicest
charity balls, star-packed movie premieres, coverage of
exclusive openings and launches, society parties and more. We
keep calendars of all the upcoming events and art exhibitions,
making it a data mine for social activity. Our full print issues are
also available on the website. Our back-page column asks New
York notables AVENUE’s version of the Proust Questionnaire.
DIGITAL DISTRIBUTION:
In addition to the print edition, AVENUE sends our digital edition
to a database of international real estate brokers in Latin
America, Europe and Asia, to other brokers in expensive cities
in the US, NY real estate brokers, Latin American CEOs and CFOs
and our AvenueInsider subscriber list.
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2014
AVENUE
AFFLUENCE MEETS INFLUENCE
2014 GENERAL–RATE CARD
RATE BASE = 36,000
FULL COLOR/BLACK & WHITE
1X
3X
6X
9X
12X
FULL PAGE
9,650
8,750
8,250
7,850
7,700
HALF PAGE
6,050
5,500
5,100
4,900
4,250
QUARTER PAGE
3,750
3,350
3,150
3,050
2,950
17,000
16,000
15,000
14,500
14,000
1X
3X
6X
9X
12X
BACK COVER
19,500
18,500
17,500
16,500
15,500
INSIDE FRONT COVER
14,500
13,500
12,500
12,000
11,500
INSIDE FRONT SPREAD
19,500
18,500
16,500
16,000
15,500
GATEFOLD
26,500
24,000
23,000
22,000
21,000
INSIDE BACK COVER
13,000
12,000
11,000
10,500
10,000
RH OPPOSITE T.O.C.
11,000
10,000
9,500
9,000
8,500
Insertion Frequency Discount:
FULL PAGE SPREAD
Special Positions:
Right-hand requested position +10%
Manhattan Media reserves the right to increase rates proportionally with increases in the circulation rate base. 15% agency fee applicable to accredited advertising
agencies (National Rates Only). Advertising material is subject to publisher’s approval. All special position advertisers must submit artwork for pre-approval.
MEDIA KIT
AVENUE Magazine 72 Madison Avenue, 11th Floor, New York, NY 10016 T: 212.268.8600 F: 212.202.6400 avenuemagazine.com
2014