the presentation from Thursday

Transcription

Let’s rethink
our commitment
to TV coverage
•
Creative Circle
MEDIA SOLUTIONS
Bill Ostendorf, founder & CEO
Creative Circle Media Solutions
[email protected]
We’ve led the redesign of nearly
600 print newspapers and magazines
and we’ve trained thousands of media staffers
at more than 250 media companies
in 23 countries.
We’ve had success
growing print circulation
even in recent years
by rethinking newsroom priorities
and giving journalists new kinds
of approaches for content.
While McClatchy, Dow Jones,
the Chicago Tribune, NBC, Scripps and
the St. Petersburg Times have all been clients,
the vast majority of our work has been with
small- and medium-sized, family owned
companies.
We’re often contrarians in an industry where
everyone thinks the other newspaper
has the answers.
We would argue that print isn’t dead and
that Google and Facebook are not our friends.
We’re platform agnostic and believe that
digital-first, video-first or mobile-first
are not strategies.
We urge our clients to be user-first.
That is a proven, winning strategy.
When we redesign a paper,
the process isn’t just about type fonts
and color palettes.
It’s about completely rethinking
newsrooms and content.
It’s about inspiring journalists
with new missions and a fresh outlook.
It’s about repositioning
your print brand.
•
Creative Circle
MEDIA SOLUTIONS
WEDNESDAY, JANUARY 29, 2014
Workout Anytime opens new gym in Sumter D1
MAKING UP FOR LOST GROUND
Gamecocks look to
rebound from
Georgia loss with
win against
Vanderbilt
B1
Couple opens
assisted living center
in Bishopville
A2
VOL. 118, NO. 281 WWW.THEITEM.COM
SUNDAY, SEPTEMBER 15, 2013 | SUMTER, SOUTH CAROLINA
FOUNDED OCTOBER 15, 1894
BY BRISTOW MARCHANT
[email protected]
Sumter County voters, if
all goes according to plan
next year, will be asked to
pay a little something
extra for a list of new
county projects, addressing everything from infra-
structure improvements to
quality-of-life concerns.
This week, Sumter
County Council took the
first steps toward putting a
question on the ballot for
November 2014, asking
voters to approve by referendum a seven-year extension of the county’s
capital penny sales tax.
An ad hoc committee
was named at Tuesday’s
county council meeting to
begin collecting community feedback about the
proposal and how different groups would like to
see the extended sales tax
spent.
on Syria
averted
U.S. Secretary of State John Kerry, left,
speaks with Russian Foreign Minister Sergey
Lavrov during a news conference in Geneva,
Switzerland, on Saturday.
appearance on the Harry & Harry
BELOW: Creatures from Scream Acres
march in the parade Saturday.
Weapons concord
temporarily stems
military response
GENEVA (AP) — A diplomatic
breakthrough Saturday on securing
and destroying Syria’s chemical weapons stockpile averted the threat of U.S.
military action for the moment and
could swing momentum toward ending a horrific civil war.
Marathon negotiations between U.S.
and Russian diplomats at a Geneva
hotel produced a sweeping agreement
that will require one of the most ambitious arms-control efforts in history.
The deal involves making an inventory and seizing all components of Syria’s chemical weapons program and
imposing penalties if President Bashar
Assad’s government fails to comply
with the terms.
After days of intense day-and-night
negotiations between U.S. Secretary of
State John Kerry and Russian Foreign
Minister Sergey Lavrov and their teams,
the two powers announced they had a
framework for ridding the world of Syria’s
chemicals weapons.
The U.S. says Assad used them in an
SEE SYRIA, PAGE A9
First Baptist of Sumter celebrates 200 years
Information: 774-1200
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A3
Closings
A8
ALABAMA CRIMSON TIDE
TEXAS A&M AGGIES
OUTSIDE
MOSTLY SUNNY
A9
Tire plant
officially
gets rolling
BY BRISTOW MARCHANT
[email protected]
“When I stood in the Sumter
Opera House in October of
2011 to announce we had selected Sumter, it was very
emotional,” Nikolai Setzer told
a crowd of dignitaries gathered at the Continental Tire
plant announced that day. The
event was exciting partly because “it was in English, and
could be shown all over the
world.”
Tuesday’s grand opening
ceremony for the German tire
manufacturer’s Sumter plant
highlighted more than two
years of economic development at an international level,
work that drew the German
ambassador and South Carolina’s governor to the capstone
event finishing the path to the
plant’s opening.
Work on the Continental
plant moved so quickly, they
PHOTOS BY MATT WALSH/THE ITEM
Tears, celebration
at hero’s funeral
SEE 200 YEARS, PAGE A7
Bernice Kershaw
James A. Smith
Continental’s big show
Gov. Nikki Haley spoke with workers taking finished tires off an assembly line in the Continental Tire plant on Tuesday, shortly after she spoke
SEE CONTINENTAL, PAGE A7 at the plant’s grand opening. Continental began tire production in October three months ahead of schedule.
will take place throughout October, culminating in Celebration
Sunday on Oct. 20. That event will
include guided tours of the new
history and archives room as well
as the collection of items for a
time capsule to be opened in
2063, and a luncheon. Documents
on display will include items such
as articles of incorporation, handwritten minutes, bills for the coal
that was once used to heat the
DEATHS
20 N. Magnolia St.
Sumter, SC 29150
(USPS 525-900)
www.theitem.com
Safety tips
SERVING SOUTH CAROLINA SINCE OCTOBER 15, 1894
MISSOURI TIGERS
THE ASSOCIATED PRESS
A4
First Baptist Church of Sumter
has served the community for the
past 200 years.
“We come out of a goodly heritage,” said Sue Pitts, co-chairwoman of the Bicentennial Committee.
The second co-chairwoman is
Sandra Wallace.
The festivities took two years to
plan. Now the committee is ready
to invite others to join in the cele-
MISSISSIPPI STATE BULLDOGS
Hundreds of local, state and worldwide leaders gathered for the grand opening of the German tire manufacturer’s grand opening of its Sumter plant on Tuesday.
LEFT: The Lizardman made an
bration. The theme is “Oh God,
Our Help in Ages Past.”
“All was not wonderful sweetness and light, but through God’s
grace, we survived it all,” Pitts
said.
The church has been celebrating all year, starting with a heritage tea for women in the church
in the spring, a tour of the mother
church — the Baptist Church of
the High Hills of Santee — and a
children’s musical program.
Another tour of High Hills is
scheduled for Sept. 22, and events
SOUTH CAROLINA GAMECOCKS
How to cope
with today’s
winter weather
NCAA SEC LOGOS 081613: Team logos and helmets for the Southeastern Conference; 1c x 1 inches;
stand-alone; staff; ETA 5 p.m.
This year, the South Carolina Cotton Museum teamed up with the
Lee County Chamber of Commerce to present the
Lee County Cotton Festival on Saturday.
The event included a Coca-Cola 5K Walk in the
morning, a parade through downtown Bishopville, food vendors, rides
and more.
BY JADE ANDERSON
[email protected]
TENNESSEE VOLUNTEERS
VANDERBILT COMMODORES
SEE PENNY TAX, PAGE A9
LEE COUNTY COTTON FESTIVAL
See more
from
the Lee
County
Cotton
Festival
inside
Deputy, son released from hospital after crash A2
MISSISSIPPI REBELS
$1.50
Where is your penny going? U.S. strike
Local figures discuss reach, future of 1-cent tax
60 CENTS
INSIDE
5 SECTIONS, 34 PAGES
Excellent weather with passing clouds
and sunshine in the day; partly cloudy
and cool throughout the night.
HIGH: 84 LOW: 65
A10
Business
Classifieds
Comics
Daily Planner
Opinion
Television
D1
D3
E1
A10
A8
E3
BY TYLER SIMPSON
[email protected]
Our jobless rate
at lowest point
in half a decade
There were no somber words spoken during
the funeral service for George Andrew “Andy”
Johnson at New Bethel Missionary Baptist
Church on Tuesday. It was a celebration of the
life he lived and the people he left behind: his
loving family, his wonderful friends and the
three people he saved from a house fire on Jan.
22 at the cost of his life.
Johnson died from smoke inhalation after
rescuing the people from an early morning fire
at his neighbor’s house on Nathaniel Street. As
part of Tuesday’s services, he was honored
The Sumter unemployment rate fell
to 7.1 percent in December, its lowest
point in nearly more than five years,
while the state rate fell below the national average for the first time in 13
years.
According to the South Carolina Department of Employment and Workforce, Sumter gained slightly more
than 150 jobs in the last month of 2013
BY BRADEN BUNCH
[email protected]
MATT WALSH / THE ITEM
The family of George Johnson celebrates his life at New Bethel MissionSEE JOHNSON, PAGE A8 ary Baptist Church on Tuesday.
VISIT US ONLINE AT
the
Plus 4 options
FREE
.com
SEE MORE JOBS, PAGE A7
CONTACT US
DEATHS, B6
WEATHER, A8
INSIDE
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Laurie Davis
Dorothy T. Hatfield
Margaret M. Felder
William A. Richburg III
Ralph L. Harriman Jr.
FRIGID, WET WEATHER
4 SECTIONS, 26 PAGES
VOL. 119, NO. 89
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A true steward
Back to
form
Olivetian combines faith, spirituality
and the environment n B1
FAMILY OWNED SINCE 1903
After slow start,
Beecher pounds
Gardner-South
Wilmington
n D1
DAILY JOURNAL
DAILY-JOURNAL.COM | THE KANKAKEE VALLEY | THURSDAY, OCTOBER 22, 2015 | $1
Gardner-South Wilmington’s Paige Lardi, in back, Sophie
Barna, left, and Beecher’s Isabella Woolslayer
Dr. Susan Emmerich, of Bourbonnais
Unpredictable praise
April 1, 2014
She doesn’t resist when
the spirit moves her
daily-journal.com/
facebook
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T
here are some
n COMMENTARY
things that just
Bonty:
aren’t part of my
BBCHS
lifestyle: Thai food,
student
migraine headaches
and “American Idol,”
honored by
for example. And I’m
secretary
OK with that.
of state. A2
JEFF BONTY
Other more significant cultural landn NEWS
marks aren’t there
either. I think I miss
Blue light campaign
some of them. For
returns. A3
example, I’m too shy
to raise my voice in
n BUSINESS
song at church. But
Improve mileage with other folks are willing
to sing, shout, jump,
car’s computers. A8
dance and otherwise
make Sunday worship
n OUR WORLD
a high-energy aerobic
N. Korea’s military drills activity.
spark
artillery exchange
into Yellow Sea. B3
n SPORTS
Dunleavy, Bulls
shake off Celtics. D1
PET CARRIER
Stylish pet carrier, purchased at a
doggy boutique, Leopard print, holds
a dog up to 10 lbs, only used once,
excellent condition. For this ad and
pet supplies, see today’s classifieds.
434 ads inside today;
The Daily Journal carries the most
local classified ads!
Camella Collins is one of
those people. That was her,
up front in the leopard-pattern
dress Sunday at the Pleasant Grove Missionary Baptist
Church on North Fairmont
Avenue. She can’t control her
emotions or her actions. And,
frankly, she doesn’t want to.
Her pastor, the Rev. Earnest Rucker, says the 40-yearold Kankakee mental-health
worker is well known for her
can’t-sit-still habits. For her,
praising the Lord can’t be done
in a seated position.
“I’ll feel it come over me.
I’ll start to get warm and then
pretty soon I’ll let out a little
noise. The people around me
will say ‘oh-oh’ and they make
room,” she told me.
At that point, and probably
for the rest of the two-hour
service, she’s in constant
motion. She might throw her
arms in the air, or fall to her
knees. It might look like disco
dancing at times, or a very
rhythmic cop, directing traffic,
at other times.
And, yes, she sings, too. In
The Daily Journal/Scott Anderson
Camella Collins, of Kankakee, sings and dances as she worships at the Pleasant
Grove Missionary Baptist Church in Kankakee on Sunday.
fact, she’s a choir director
here, as well as a lifelong part
of a Gospel group known as
“Rosenthal Singers.”
“There were seven of us
and three brothers and our
grandmother [the late Louise
Rosenthal] got us started,” she
said, noting that under their
grandmother’s guidance, the
family would attend two different churches each Sunday.
“We’d go to the Wildwood
Nazarene Church and then go
right down the street to True
Vine Church of God in Christ,”
she said. “Grandma didn’t have
any prejudice about any particular religion. She just wanted
us to hear the message.”
That message definitely sunk
in. It’s ingrained in the family.
It’s obvious as soon as the first
chord is struck by the choir’s
inspired pianist Raphael Smyly.
“I’m generally the first one
out of my seat, but my sister
Lucinda — she gets up too —
but she mostly runs [staying
inside the church, of course].
We aren’t embarrassed by what
we do. Heck, some times I see
some things on DVDs, things I
don’t even remember doing.”
“Nothing is planned,” she
said. “The Lord just moves
me,.”
“And I know this: I come
home from church exhausted.”
Through the years, her
movements have inspired others. She notes that — especially after she sings with
her sisters — members of the
congregation will “come up to
touch me.”
“It’s like they know the Lord
was in me.”
So, Camella knows the “old
school” tunes as well as the
more syncopated newer songs,
but she can’t name a favorite
hymn. In fact, she doesn’t even
need a special song or even a
church atmosphere to set her
off.
“I can be in the grocery
store, and someone will just
see me and say ‘God is Great.’
And that’s all it takes to set
me off. I’m gone.”
But should we all feel something like she feels at Sunday
services?
“No, God moves in everybody differently,” she said. “As
long as you feel His presence
that’s all good.”
County workers lose jobs due to budget cuts
BY DIMITRIOS KALANTZIS
[email protected]
815-802-5144
Two prosecutors and four probation officers in
Kankakee County were laid off last week as departments throughout the county adjust to across-theboard budget cuts. Friday was the last day for some
of these employees.
Doreen Bergstrom ......... Sheldon
Tom Latham, the director of the probation departFelicia Dmitrasz ............. St. Anne ment, said the immediate impact will be “extremely
Patricia Martin-Edwards .............. high” caseloads for the remaining 17 probation offi...................................... Momence cers in Kankakee and Iroquois counties.
Marcella Keigher ...... Wilmington
The ripple effect, he said, might mean “high risk”
Mary Lambert ........ Bourbonnais offenders will be checked up on less frequently.
Amelia Wilke ................... Bradley
A5
In mid-March, the county board approved cutting
$2.6 million through 2015 from this year’s $33 million budget. The “vast majority” of those cuts would
come at the expense of county employees, said county
Chairman Mike Bossert at the time.
As for the county sheriff’s department, which has
undergone cuts to deputies throughout the years,
the department recently announced the addition of
two new deputies.
Meanwhile, today at 5 p.m. the full county board
will be meeting at 189 E. Court St. to discuss further
budget cuts. On the agenda is compensation for
county board members, elected officials and department heads. The board also will be re-evaluating its
county vehicle policy and its health insurance.
Tiny Altorf lands huge tax deal
Business
Classified
Comics
Editorial
Life
A8
C1-8
C8
A7
B1-2
Local Faces
B4
Our World
B3
Puzzles
Sports
C6
D1-4
Racing fuel taxes
the next target
for RTA?
BY DENNIS YOHNKA
[email protected]
815-937-3384
WEDNESDAY
•
Rain, 48
n B4
© 2013 Kankakee Daily Journal Company, LLC.
All rights reserved.
The community of Altorf has
ignored Illinois Department of
Revenue rules and entered into
tax abatement agreement in a
plan to provide racing fuel to
NASCAR teams at the Chicagoland Speedway. It will offer a significant tax savings to NASCAR
participants and a revenue windfall for Altorf.
According to Altorf representative Justin Gestte, the new funding will be used for the purchase
of fire-fighting equipment to
be stored at the new fuel sales
office, as well as payment of pension premiums for each Altorf
resident.
“We felt pretty bad when we
missed out on the location of the
CenterPoint Intermodal Center,”
Gestte said. “But that might have
been a blessing in disguise.
“This area was hard hit when
they closed the Illinois Department of Corrections minimum
security facility at Illinois Route
102 and Warner Bridge Road,”
he said. “And this seemed like
the best way to bring in fresh
revenue.”
Speedway and NASCAR offi-
cials could not comment on the
matter, but Gestte said he expects
to hear from the Regional Transportation Authority.
“We hoped this might not show
up on their radar, but I still think
we can get it through. It doesn’t
amount to that much fuel. They
only race there once a year,” he
said.
Insiders note, though, that
the RTA has calculated average
miles-per-gallon usage on the
one-and-a-half-mile oval, and
believe the fuel taxes represent
a worthwhile target for agency
lawyers.
“We haven’t heard anything
yet, but I know the folks in
nearby Symerton and Andres
are upset that they didn’t think
of this first,” Gestte said.
At the age of 15, Jerry Lewis dropped out of high school to pursue
a full-time career as a performer. Source: biography.com
INDIANA
Bourbonnais woman killed
in 3-vehicle crash
n
CROWN POINT, Ind. — A three-car
crash on 109th Avenue in Lake County,
Ind., Monday morning left a Bourbonnais woman dead and two others
injured.
Jeanelle Fosaugh, 52, was traveling
west on 109th Avenue just before the
Interstate 65 interchange when a car
traveling east on 109th Avenue crossed
the solid yellow double lines into oncoming traffic and struck her vehicle head
on, according to Crown Point Police
Chief Pete Land.
Fosaugh’s car rolled over from the
impact and wound up in an adjacent
field.
The Lake County Coroner’s office pronounced Fosaugh dead at the scene at
6:38 a.m. from blunt force trauma.
The vehicle that struck her car also
struck a second westbound vehicle,
injuring that motorist as well.
Both the driver who caused the crash
and the driver of the third vehicle were
taken to Franciscan St. Anthony Health
in Crown Point for nonlife-threatening
injuries.
The Crown Point Police Serious Crash
Response Team is investigating the
accident.
“Our crash team will continue with
its follow up over the next couple weeks.
As part of this, we will be looking to
calculate vehicle speeds and to define
any other contributing factors that may
have played a role in this crash,” Land
said.
—The Daily Journal staff report
KANKAKEE
McCue gets 28 years
in stabbing death
n
Kimberly Nowlan-McCue, 35, who
was convicted
last October for
stabbing to death
her former friend
in Kankakee, was
sentenced Monday to 28 years in
prison.
Kankakee County
Judge Clark Erickson
said McCue showed
no remorse during
her lengthy statement
on Friday, when she
apologized but maintained she was acting
in self defense when McCue
she stabbed Elizabeth
Jamison with a knife on New Year’s
Day in 2013.
While handing down the sentence,
which is only eight years above the
state minimum of 20, Erickson acknowledged the support McCue received from
friends and family.
“This case, it’s not about judging you
for the love you have for your [three]
sons, which is apparent,” the judge said.
“It’s about judging you for the offense of
first-degree murder.”
He also added, “Never once did
you express true remorse for what
occurred.”
McCue has said she meant only to
“confront” Elizabeth Jamison, 29, that
fateful New Year’s Day in 2013 over a
dispute McCue was having with her
estranged husband.
Upset that she could not see her young
child, McCue turned to Jamison and
accused her of further straining her
family life.
McCue will be eligible for parole when
she is 62 years old.
Though she openly cried during Friday’s portion of her sentencing hearing,
on Monday she showed no reaction.
— Dimitrios Kalantzis
LIMESTONE TOWNSHIP
Man sought after
possible abduction attempt
n
Kankakee County sheriff’s police are
seeking more information about a possible abduction attempt that took place
in Limestone Township on Sunday.
Sheriff’s police said they received
a report that an 11-year-old girl was
approached by a man on 5000W Road,
just south of Illinois Route 17. The man
asked the girl if she wanted a ride in
his vehicle; he then drove away at a
high rate of speed when the girl reached
for her cellphone and ran toward her
home.
The man was described as white,
chubby-faced and in his 20s. The vehicle
may have been an older model silver
Chevrolet El Camino with two stripes
along the door and Missouri license
plates.
Sheriff’s police were unable to locate
the vehicle or the driver and are asking
area residents to remain observant as
a precaution. Anyone with information
is urged to call the to sheriff’s office at
815-802-7150. The reference number for
the incident is 14-10115.
— The Daily Journal staff report
TCM celebrates its first 20 years
n A4
WILMINGTON
TRAGEDY
Grappling
with fatal
wreck that
killed teen
MEDIA SOLUTIONS
7 marathons in 7 days?
THE ASSOCIATED PRESS
A 14-year-old girl was killed
and her 16-year-old brother
was seriously injured when
the vehicle they were riding in
crashed into a tree on their way
to Wilmington High School.
Cory Ann Tebbens, of Wilmington, died Tuesday night in
the emergency room at Provena St. Joseph Hospital in Joliet.
She was a passenger in a vehicle driven by her brother, who
was taking her to color guard
practice, which started at 5 p.m.
According to Wilmington
Police Chief Phillip Arnold,
both teens were wearing seat
belts and the airbags deployed,
but it appears the vehicle was
traveling at a high rate of speed
when it left the gravel roadway
and struck the tree.
Arnold said Wednesday that
the brother was in stable condition in the hospital’s intensive
care unit.
In a note to the school community, district Superintendent
Jay Plese, said grief counselors would be on hand to help
students cope with the tragic
news.
Wilmington High School and
the community have suffered
through this before. In March,
2013, four teens were killed
when the car they were riding
in ripped through a guardrail
and landed upside down in an
overflowing Forked Creek.
Daily Journal/Tiffany Blanchette
Roger Smothers last year completed 52 marathons in 51 weeks. After taking 14th in his age group at this month's Chicago Marathon, with a Boston Marathonqualifying time of 3:56:30, Smothers' latest goal is to train for a 3:30 marathon time. That would mean dropping his per mile time by an entire minute.
The secret behind a 65-year-old marathon runner
FUGITIVE
Man accused
of dragging
cop arrested
in Chicago
BY JEFF BONTY
[email protected]
815-937-3366
The man accused of dragging
a Bradley police officer while
trying to escape arrest was
nabbed in Chicago on Wednesday night, after spending nearly
three weeks on the lam.
Aaron J. Harris, 21, is awaiting his first appearance in
court today or Friday in Kankakee County court following his
brazen escape on Oct. 3 during
a routine traffic stop.
He fled after being pulled
over on Kinzie Avenue for a
seat belt violation by Bradley
Sgt. Philip Trudeau. Trudeau
asked Harris to get out of
the car after learning he was
wanted on a gun charge out of
DeKalb County.
Trudeau reached into the car
to stop Harris, but he wound
up getting dragged several feet
before tumbling to the ground.
He was treated for minor injuries at the hospital and released
the same day.
Several area police departments chased the car but ultimately lost track of it, and it
later was found abandoned in
Pembroke Township.
Also in the car was Harris’ 21-year-old pregnant girlfriend, Tenesha J. McCrary. She
remains at large. McCrary is
wanted on a DeKalb County
warrant as well.
INSIDE
Creative Circle
EXTREME SPORTS
Are you too old to smoke
marijuana? A6
Quick tips for picking the best
pumpkin this Halloween. B3
What’s at stake for Momence,
Central this Friday C1
R
BY DENNIS YOHNKA
[email protected]
que vent pro incideris inctae sitiaecati
815-937-3384
beatur assintectur autet volum rernam,
officienis mossi re, te sit velento tem
oger Smothers finishedsapid
14th
in his age group
eum vendignim exeratessus atem
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es repella
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65-year-old retired Kankakee ironworker was clocked
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in a remarkable 3:56.30.
And that ranks just above a hohum day for this dedicated runner.
After all, Roger has run 98 total
marathons, including an incredible
52 marathons in 51 weeks. Or would
you consider five marathons in five
days, in five different states more
amazing? Or, how about: Seven
marathons in seven days, in seven
different states?
Almost seems impossible.
But Roger has managed those
feats — moving quickly to Level
10, the ultimate achievement in
audis a ne del ex eicium endiore alitas
the national
Maniacs
accus,
omnimagMarathon
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eatem
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— despite
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that henones
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esequeuntil
mos
he
was
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“I always loved baseball. I thought
conse eruptistrum aut fugit quiaepel est
those guys running around the track
rem ipit omnihiti ad quia descimolupta
were crazy. And now I guess I’m
porro officaborem quam inum acest
crazy,” he said. “But I stayed devoted
Could
you run
thehead
distance?
Marathon
man
here
Portland
When you add in the
training miles he ran
that year, Roger almost
made it to Portland,
Ore., a distance of just
over 2,000 miles.
Kankakee
In his year of 52
marathons, Roger
ran 1.319 miles in
competition, or
roughly the distance
from Kankakee to
Miami
to softball for 26 years. I played four
qui
dit eum
invelit
omnihilles
nights
a week
and
a wholeeostrum
lot of
veratem
sum
ilitThen,
harum
fugiaest Iinum
weekends,
too.
I realized
just
necus
dolesci
libearum fugitas
wasn’tseceatias
getting any
better.”
pidesto mi, si am voloreic to beriberum,
tem ventiae.
que sedpage
exceatia
SeeNam
RUNNER,
A3
Miami
CUBS MANIA
Why ‘Wait til next year’ means something now
The Associated Press/Nam Y. Huh
As the disappointed faithful file out of Wrigley Field, one Cubs fan holds
a sign reminding his brethren that the future remains bright despite the
season-ending loss to the New York Mets Wednesday night.
BY CHRIS BREACH
[email protected]
815-937-3316
Cubs’ breakout season ends with
sweep in NLCS. C1
Yeah, yeah, you’ve heard it all
before. “Wait til next year.” Well,
that long, worn-out phrase used to
mean another year of broken promises for Chicago Cubs fans. But even
as the Cubs were beaten 8-3 in Game
4 of the NLCS Wednesday at Wrigley Field, suffering a sweep to the
New York Mets, this year’s version
of the tired phrase means something different. Here’s why:
period. Bryant, the oldest, will be 24
next season, Russell will be 21, Baez
and Soler, 23, and Schwarber, 22.
THE FIVE ROOKIES
THEY’VE GOT PITCHING DEPTH
Kris Bryant, Addison Russell,
Kyle Schwarber, Jorge Soler and
Javy Baez have all shown power
and poise and each will play a prominent role in the future of the Cubs
for what is likely to be an extended
Jake Arrieta and Jon Lester are
locks for the rotation with Jason
Hammel and Kyle Hendricks competing for starting spots.
TIME IS ON THEIR SIDE
Of the other projected starters
excluding pitchers, only Miguel
Montero, who will be 32 on Opening
Day, is older than 30. First baseman
Anthony Rizzo and second baseman
Starlin Castro will be 26 next season.
See CUBS, page A3
Experience the Community GMC Difference!
COMMUNITY GMC, Inc.
317 S. Water St., Wilmington
815-476-5224
www.communitygmc.com
•
Creative Circle
MEDIA SOLUTIONS
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•
Creative Circle
MEDIA SOLUTIONS
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When we apply these kinds of approaches
to TV coverage, grids and TV books, I think
you’ll be surprised by our conclusions and
recommendations.
•
Creative Circle
MEDIA SOLUTIONS
Today’s show.
1. Some shocking numbers about TV viewing.
2. Our proprietary research about TV books and listings.
3. Some updates on those research numbers.
4. What those numbers mean for newspapers and what
we recommend you do with your TV listings and coverage.
5. Some quick ideas on how you can use TV coverage to
grow your revenue and readership.
•
Creative Circle
MEDIA SOLUTIONS
The stats.
•
Creative Circle
MEDIA SOLUTIONS
Americans watch more TV than any other
nationality. The global average is 25 hours a
week. Japan is the lowest with 14 hours.
Surveys vary, but all the research puts our
TV viewership somewhere between 32 and
36 hours per week.
Let that sink in.
•
Creative Circle
MEDIA SOLUTIONS
TV penetration
Percentage of households with TVs: 98%
Percentage of households with 2 TVs: 35%
Percentage of households with 3+ TVs: 41%
•
Creative Circle
MEDIA SOLUTIONS
And it’s not just televisions.
1 in 4 Americans say they sometimes watch
their favorite show on a phone or tablet
device.
Netflix users alone stream 47 billion hours
of content each month worldwide. And
about 6 million users subscribe to Hulu.
•
Creative Circle
MEDIA SOLUTIONS
The TV time suck
Number of hours a TV is on in an average
household: 7 hours, 40 minutes.
•
Creative Circle
MEDIA SOLUTIONS
Kids and TV
Hours per year American children spend in
school: 900.
Hours per year American children spend
watching TV: 1,023.
How much energy do we put on covering
schools vs. kids and TV?
•
Creative Circle
MEDIA SOLUTIONS
And about those TV ads
The average American watches 17 days of
TV commercials per year.
Number of TV commercials viewed by a
typical American youth per year: 20,000.
Number of TV commercials viewed by an
American by age 65: 2 million.
•
Creative Circle
MEDIA SOLUTIONS
And it’s not just kids. . .
Older people watch more TV than anyone
else. Americans over 65 watch an average
of 48 hours per week!
And what age group dominates our print
demographics?
•
Creative Circle
MEDIA SOLUTIONS
Women watch more than men
Women watch about 40 minutes a week
more TV then men do.
•
Creative Circle
MEDIA SOLUTIONS
Blacks watch more TV
Blacks watch more TV than any other race.
The average black American watches 200
hours of TV per month.
•
Creative Circle
MEDIA SOLUTIONS
When you add it all up. . .
The typical American will spend 15 years of
their life watching TV.
That’s 141 hours per month or 1,692
hours per year.
•
Creative Circle
MEDIA SOLUTIONS
And they pay for it!
More than 100 million U.S. homes pay for
cable. This doesn’t include satellite TV, Hulu,
Netflix, Amazon Prime, Ruku or Apple TV.
How much we pay for programming is
exploding, now averaging more than $120/
month.
•
Creative Circle
MEDIA SOLUTIONS
And they pay for it!
People are springing for huge TVs,
sometimes costing $1,000 to $2,000.
They are buying sound bars, DVRs and
all kinds of accessories to improve their
media viewing experience. What people pay
to watch TV dwarfs the cost of a daily
newspaper subscription.
•
Creative Circle
MEDIA SOLUTIONS
Our research.
•
Creative Circle
MEDIA SOLUTIONS
Nearly 3 out of 4 newspaper readers say
they don’t use their paper’s daily TV listings
AMONG ALL RESPONDENTS
80
71%
60
40
28%
20
0
Use daily TV
listings
Do not use daily TV
listings
1% answered “Don’t know”
Nearly 4 in 5 young newspaper readers
do not use daily TV listings
% OF ALL RESPONDENTS WHO SAID NO
79%
76%
80
59%
60
40
20
0
Age 18-34
Age 35-54
Age 55 and over
Do you regularly use your newspaper’s
Sunday TV book to decide
what to watch on television each day?
•
Creative Circle
MEDIA SOLUTIONS
More than 3 out of 4 readers say
they don’t use their paper’s Sunday TV book
80
69%
60
40
30%
20
0
Use Sunday TV
book
Do not use Sunday
TV book
More than 4 in 5 young newspaper readers
don’t use the Sunday TV book
% OF ALL RESPONDENTS WHO SAID NO
100
81%
74%
80
55%
60
40
20
0
Age 18-34
Age 35-54
Age 55 and over
Do you have an on-screen television
guide or program listing provided with
your cable or satellite TV service?
•
Creative Circle
MEDIA SOLUTIONS
On screen programming guides
are available to large numbers of readers
DO NOT HAVE
ON-SCREEN
GUIDE
31%
HAVE
ON-SCREEN
GUIDE
69%
When you are watching television,
do you typically use the on-screen guide
provided with your cable or satellite service
or do you go to the TV listings
published in your newspaper?
•
Creative Circle
MEDIA SOLUTIONS
On-screen guides are more than twice as popular
as newspaper TV listings
AMONG THE 69% WHO HAVE ON-SCREEN PROGRAM GUIDES
80
61%
60
29%
40
20
0
Use on-screen
program guide
Use newspaper TV
listing
Do you use the newspaper’s daily TV listings less
now that you have an on-screen guide
with your cable or satellite service?
•
Creative Circle
MEDIA SOLUTIONS
11
Most use newspaper TV listings less
once on-screen guide becomes available
AMONG THE 69% WHO HAVE ON-SCREEN PROGRAM GUIDES
80
55%
60
42%
40
20
0
Use newspaper TV
Do not use
listing less
newspaper TV
listing less
3 in 4 young people prefer to use on-screen guides
rather than newspapers TV listings
% SAYING “ON-SCREEN GUIDE” AMONG THE 69% WHO HAVE ON-SCREEN PROGRAM GUIDE
75%
80
65%
60
45%
40
20
0
Age 18-34
Age 35-54
Age 55 and over
About two-thirds of those earning
more than $35K use on-screen guides
rather than newspaper TV listings
71%
80
60
64%
46%
40
20
0
Less than $35K
$35K-$75K
More than $75K
Men are more likely than women
to use on-screen guides
rather than newspaper TV listings
66%
80
56%
60
40
20
0
Men
Women
Would you like your newspaper’s TV coverage to
include additional articles about what’s on TV
and what’s worth watching, including reviews,
insider stories and special features?
•
Creative Circle
MEDIA SOLUTIONS
18
Most who use newspaper TV listings
want content-related improvements
AMONG THE 29% WHO USE DAILY NEWSPAPER LISTINGS
80
59%
60
37%
40
20
0
Include more
information
Do not include
more information
Suppose your newspaper decided not to publish
the daily TV listings, but they added
more coverage about what’s on TV
and what’s worth watching
and also kept publishing the Sunday TV book.
Would you stop buying your newspaper
if it did not publish the daily TV listings?
More than 9 in 10 say that eliminating
daily TV listings would not deter purchase
90%
100
80
60
40
20
0
8%
Would stop buying
Would NOT stop
buying
12% of those who use the newspaper TV listings say they would top buying the paper ;
and 13%of those who use the Sunday TV book say they would stop buying the paper.
Suppose your newspaper decided not to publish
the daily TV listings or the Sunday TV booklet,
but they added more coverage about
what’s on TV and what’s worth watching.
Would you stop buying your newspaper
if it did not publish the daily TV listings
and the Sunday TV book?
•
Creative Circle
MEDIA SOLUTIONS
Nearly 9 in 10 say replacing Sunday TV book
would not deter purchase, either
88%
100
80
60
40
20
0
10%
Would stop buying
Would NOT stop
buying
17% of those who use the newspaper TV listings say they would top buying the paper;
and 17%of those who use the Sunday TV book say they would stop buying the paper.
Some data
updates.
•
Creative Circle
MEDIA SOLUTIONS
Things have been changing.
Cable and satellite TV penetration has
gained. Netflix and Apple TV and other noncable options have exploded. It’s now even
less about what’s on when. Fewer people
want TV books. But there is also less
competition for TV listings. TV Guide is
gone. And the need to know what to watch
is stronger than ever.
•
Creative Circle
MEDIA SOLUTIONS
What this
means for
newspapers.
•
Creative Circle
MEDIA SOLUTIONS
Adults spend, on average, less than 15
minutes a day reading a newspaper.
Meanwhile, they spend between 3-5 hours a
day watching TV. That’s roughly 30 hours a
week, second only to the time we spend at
work for most households.
And we abandoned TV coverage.
•
Creative Circle
MEDIA SOLUTIONS
TV books and listings and coverage was not
local. It was syndicated stuff eating up lots of
newsprint. At metros TV columnists were
among the first to be laid off.
It was simply easier to cut than local
coverage or staffing.
We didn’t cut TV coverage because it was
smart.
We cut it because it was easy.
•
Creative Circle
MEDIA SOLUTIONS
We need to completely rethink our role
in the TV viewing experience.
Too often, editors and publishers who still
have listings don’t want to change them. They
say “The last time they did they got hundreds
of complaints. Just leave them alone!”
Right. So we broke them and left them that
way? Yes. That’s what we did.
It’s time for change.
•
Creative Circle
MEDIA SOLUTIONS
Newspapers did everything
wrong when we featured and
then abandoned the explosion of
TV channels.
Everything.
•
Creative Circle
MEDIA SOLUTIONS
In fact, how we handled decisions about TV
coverage in the past are a great example of
how newspapers are shooting themselves in
the foot. We were not user focused.
Almost every decision we made isn’t for the
reader; we did what was easy or cheaper for
us. But taking a user-centric look at TV
coverage can be an eye-opening opportunity.
•
Creative Circle
MEDIA SOLUTIONS
Todays TV listings are gutted and useless
and targeting the wrong audience.
•
Creative Circle
MEDIA SOLUTIONS
The average American
household get 180 stations.
And watches 16.
Most cable channels have very
few viewers. Only a few top 1
million viewers nationwide daily.
•
Creative Circle
MEDIA SOLUTIONS
When you have 500 channels,
the problem isn’t “What’s on?”
The problem is “What’s good?”
•
Creative Circle
MEDIA SOLUTIONS
Our research shows grid users are poorer and
older and don’t have high-end digital cable.
They are watching over-air channels or basic
cable.
Yet, industry-wide, we crammed the grids
with high-end cable channels. Then, when we
cut the grids, we cut all the detail from them,
making them virtually useless.
•
Creative Circle
MEDIA SOLUTIONS
If you run TV grids, here is what to do:
• Realize that, in print, we’ll never be any good
anymore at “What’s on when?”
• Not all stations are created equal. Focus on
fewer, most watched channels and give more
detail. Focus on over air and basic cable
options. Delete most expensive cable channels.
• Understand that most TV grid users are
older and poorer. They watch mostly network
shows.
If you run TV grids, here is what to do:
• What the broader audience needs is help
making the most of the 30+ hours they
spend watching TV.
• Expand best bests, opinion, features. Talk
about ratings. Highlight sports, series,
movies and programming for kids.
• Direct people to your web site for more.
• The problem we’re solving is “what’s
good.”
Saturday Prime Time September 16
6:00
P.M.
6:30
7:00
AREA CHANNELS
CBS
& WTVR
ABC
( WRIC
NBC
, WWBT
PBS
7 WCVE
(3:30) College Football LSU at Au-
9 burn. (Live) (CC)
College Football
FOX
C WRLH
Post Game Report
(Live)
(3:30) College Football Michigan at
12 Notre Dame. (Live) (CC)
BBC World News ‘G’ Burt Wolf: Travels &
Traditions
23
(4) MLB Baseball Chicago White
Sox at Oakland Athletics. (Live)
11 ‘PG’ (CC)
PBS
Y WCVW
24
CW
± WUPV
13 Gentleman
8
Whacked Out Sports
‘PG’
Joe Gibbs Show
7:30
Paid Program
Wheel of Fortune ‘G’
(CC)
Entertainment Tonight Celebrity news.
(N) (CC)
The Lawrence Welk Show “Roses” ‘G’
Seinfeld “The
Frogger” ‘PG’
(CC)
8:00
8:30
9:00
9:30
College Football Nebraska at USC. (Live) (CC)
(4) An Officer and a Living Single ‘PG’
(CC)
Martin ‘PG’ (CC)
( Big Daddy (’99) Adam Sandler, Joey Lauren Adams. A goofy ne’er-
SportsNite (Live)
Around Track
ESPN
4
ESPN2
5
GOLF
6 Open -- Third Round. (Live)
SPEED
3 Nationals.
SportsCenter (Live) (CC)
Martin “The Gift
Rapper” ‘PG’
Drag Racing IHRA Sunoco World
Dickens’ classic story of a 19th-century orphan.
do-well adopts an impressionable youngster.
Lucas Oil
Living Single ‘PG’
(CC)
the One.” ‘PG’ (CC)
Living Single ‘PG’
(CC)
SportsNite (Live) (CC)
(7:45) College Football Clemson at Florida State. (Live) (CC)
College Football Texas at Rice. (Live) (CC)
(5) PGA Golf Nationwide Tour -- Albertson’s Boise
(11:35) Da Vinci’s
Inquest ‘14’
News
((( David Copperfield (’35) W.C. Fields, Freddie Bartholomew. Charles Soundstage Yes performs “Going for
CFL Football Edmonton Eskimos at Hamilton Tiger-Cats. From Ivor Wynne Stadium in Hamilton. (Live)
Scoreboard
11:30
Post Game Report
(Live)
Most Outrageous
(( Runaway Bride (’99) Julia Roberts, Richard Gere. A columnist tries to get the scoop News (CC)
Saturday Night Live
Moments
on a commitment-shy gal. (CC)
‘14’ (CC)
Keeping Up Appear- To the Manor Born ‘G’ As Time Goes By ‘PG’ Monty Python’s Flying The Red Green Show EastEnders ‘PG’
My Family ‘PG’
EastEnders ‘PG’
ances ‘PG’
Circus
(CC)
‘G’
Everybody Loves
Cops “Coast to Cops (PA) ‘14’
America’s Most Wanted: America Fights Back News
My Wife and Kids
Mad TV (Season Premiere) Dwayne
Raymond ‘G’ 6061 Coast” (N) ‘14’ (CC)
The Black Dahlia. (N) ‘PG’
‘PG’ (CC) 44790 “The Rock” Johnson; Xzibit. (N)
(CC)
‘14’ (CC)
Nova Theory claiming the first
Americans came from Europe.
‘PG’ (CC)
7
11:00
News (CC)
The Reptiles Lizards are great
escape artists. (Part 4 of 4)
‘PG’ (CC)
CSN
10:30
College Football Florida at Tennessee. (Live) (CC)
Trains of the American West ‘G’ (CC)
CABLE SPORTS
10:00
Fantasy Fix ‘G’
Pro Football Weekly
(10:45) SportsCenter (Live) (CC)
(9:15) College Football Army vs. Texas A&M. From San Antonio. (Live) (CC)
Golf Central (Live)
European PGA Golf HSBC Champions -- Third Round. From Shanghai, China.
Performance
Behind the Headlights ‘G’
Mercedes Test Drive
PGA Golf Champions Tour -- Constellation Energy
Classic -- Second Round.
24 Hours of Le Mans Highlights (Live)
( The Wild Angels (’66)
PREMIUM CHANNELS
ENC
ENCA
ENCD
ENCL
ENCM
ENCW
HBO
HBO2
HBO-F
MAX
SHOW
STARZ
SUND
150
152
158
156
154
160
14
302
304
320
340
370
165
Austin Powers: Man of Mystery
(5:45) ((( The Bridges of Madison County (‘95)
(( The Devil’s Advocate (‘97) Keanu Reeves, Al Pacino. (R) (CC)
(6:15) ((( Steamboy (‘04) (Dubbed-English) (CC)
(8:05) (( Bird on a Wire (‘90) Mel Gibson. (PG-13)
(( Marked for Death (‘90) (R) (CC)
Aero-Troopers
(6:15) (((( Driving Miss Daisy (‘89) (PG) (CC)
((( Pleasantville (‘98) Tobey Maguire. (PG-13)
(10:10) (( My Life (‘93) Michael Keaton. (PG-13)
(5:35) ( Blind Date
(7:15) (( Living Out Loud (‘98) Holly Hunter. (R)
((( Other Voices (‘00) Mary McCormack. (R) (CC)
Before Sunrise (‘95)
Crow
(6:20) ( Shadow Conspiracy (‘97)
(8:10) (( Gun Shy (‘00) Liam Neeson. (R) (CC)
(( Raising Cain (‘92) John Lithgow.
Candyman (R)
Long Riders
((( Joe Kidd (‘72) Clint Eastwood.
(( The Quick and the Dead (‘95) Sharon Stone. (R)
(9:50) (( The Gunfighters (‘87)
Buchanan
Katt Williams
When the Levees Broke: A Requiem: Acts I - IV
(( Fantastic Four (‘05) Ioan Gruffudd. (PG-13) (CC)
The Wire ‘MA’ (CC)
(( Two for the Money (‘05) Al Pacino. (R) (CC)
(( The Siege (‘98) Denzel Washington. (R) (CC)
Big Love ‘MA’ (CC)
Inside the NFL ‘PG’
(4:40) Dave
Whitewash ‘Y’
Bill & Ted’s Excellent Adventure (‘89)
(( The Newton Boys (‘98) Matthew McConaughey.
(10:45) ( Picture Perfect (‘97) (CC)
Wolf
(( The Transporter 2 (‘05) (PG-13)
((( In Good Company (‘04) Dennis Quaid. (PG-13
(( The Ice Harvest (‘05) (R) (CC)
Emmanuelle
(6:15) (( Alfie (‘04) Jude Law. (R) (CC)
(( Walking Tall (‘04) The Rock. (CC)
(( Soul Plane (‘04) Kevin Hart. (R)
Underground
Underground
Deuce Bigalow: European Gigolo
(5:50) (( Flightplan (‘05) (PG-13)
(( An Unfinished Life (‘05) Robert Redford. (CC)
(10:50) (( Stealth
Wilbur-Himself
Wasp
(( The Galindez File (‘03) (Subtitled-English) (NR)
Monkey Dust
((( Piccadilly Jim (‘36) (NR) (CC)
Short Hymn
CRITICS’ CHOICE
•
Creative Circle
MEDIA SOLUTIONS
, September 16, 2006
• • •
Runaway Bride
8:30 p.m. on ,
This 1999 reunion of Richard Gere, right, and Julia
Roberts doesn’t have the
magic of “Pretty Woman,”
but Roberts can’t help but
light up the screen. This
time, she plays a woman
who’s left several men at
the altar. Gere’s character, a sexist newspaperman, hears the story and
writes a scathing column
about her.
College Football
8 p.m. on (
Tonight’s a picture-in-picture
night for college football
fans. On ABC, Zac Taylor and
the Nebraska Cornhuskers
find out if they’re as good as
some people think when they
visit the reloaded Trojans from
USC, now starring John David
Booty at quarterback. Back
east on CBS is an SEC showdown featuring Chris Leak and
the Florida Gators against Tennessee, while Clemson visits
Florida State — the “Bowden
Bowl” — on ESPN. (HDTV)
ues her mission of revenge in
this second part of the movie.
We guess there was just too
much blood to keep in one
movie; spread the gore, so to
speak. David Carradine stars
as her target, with Lucy Liu,
Vivica A. Fox, Michael Madsen
and Daryl Hannah trying to
stop her. (HDTV)
and find the suspect taking a
bubble bath. (ESP PA)
Trading Places
10 p.m. on COM
Take two of the funniest guys
to ever come out of “SaturPatton
day Night Live,” then add two
8 p.m. on AMC
old-Hollywood icons and one
of new Hollywood’s sexiest
George C. Scott refused the
women. Mix in a madcap
Oscar he was awarded for
Cops
story, and you have a modern
his 1970 performance as the
8:30 p.m. on C
classic. Dan Aykroyd plays a
controversial World War II
general — which isn’t to say
Six hundred and fifty episodes commodities trader stripped
of all he has in an experiment
that he deserved it any less.
— that’s a lot of car chases
He makes that evident from
and shirtless drunks. The se- by his bosses (Don Ameche,
the first scene of the film, in
ries celebrated its long tenure Ralph Bellamy) to find out
whether criminals are born
which he makes a memorable last spring with this “650th
or made. Eddie Murphy plays
speech in front of a huge U.S. Milestone Episode Special
flag. The film also was named Edition.” Segments include a the hustler who gets all his
goodies. Jamie Lee Curtis also
best picture. Karl Malden cohigh-speed chase in Chatstars.
stars as Gen. Omar Bradley.
tanooga, Tenn., a car that’s
been
reported
stolen,
and
a
Kill Bill: Vol. 2
traffic stop in Pittsburgh that
8 p.m. 10:40 p.m. on TNT
yields drugs and syringes.
The ticked-off bride (Uma Thur- The most bizarre call: Police
man) washes up, grabs more
respond to a home invasion
skintight clothes and contin-
If you run TV books, here is what to do:
• It’s much less about grids and much more
about making the most of those 30 hours
of TV viewing.
• Be interactive. What do your neighbors
think? What are they watching?
• Tell me what not to miss. Tell me what I
need to know when I go to a party and
people start talking shows.
• Provide resources. What’s on the web?
What sites are covering my favorite
shows?
• Direct people to your site for more.
• Don’t be junky. The cover should sell
content inside.
• 85% of readers are throwing the book
away without opening it now. But that
remaining 15% LOVE it.
• Meanwhile, 100% of your users need and
want help deciding WHAT to watch. And
that’s your mission. That’s a great mission.
That’s a newspaper mission.
•
Creative Circle
MEDIA SOLUTIONS
If you are an editor, here is what to do:
• Cover TV like it is important. Think of it
as part of what’s happening in your
community. Think of it as local news.
• Put it on page one.
• Use it in page one refers instead of a
lame high school sports score.
This is how most newsrooms view the world.
News
News
Actually, news is a niche.
Life
News
But TV is a bigger niche.
Life
News
TV
We’ve got to cover life, not just news.
The secret is to use news pegs to write
stories that are of broader interest than
just the news itself.
ON THE
BRINK
THE BAR SCENE
Say it
ain’t so,
Cubs!
Playoff run hits ivy
wall; every game
now do-or-die
DAILY JOURNAL STAFF
As the rain came down last
night in Wrigley Field 10 minutes after 10 p.m., the crowd
of 42,321, minus
INSIDE:
the Mets fans of
Cubs’
course, wasted
hopes
little time filing
fading. D1 out onto Waveland, or Addison, away from Part 3 of this
horror show.
See CUBS, page A3
KANKAKEE
Homeless
advocate
attacked by
own client
DAILY JOURNAL STAFF
•
Creative Circle
MEDIA SOLUTIONS
Ed Kannapel, a longtime
advocate for the homeless
who runs a shelter and soup
kitchen in Kankakee, was
attacked by one of his own
clients on
Sunday after
telling the
man to quiet
down during
dinner.
Kankakee police
charged Darryl J. Sand- Kannapel
e r s, 5 5 , fo r
battery after they walked in
on Sanders threatening other
clients inside the Gift of God
Street Church on North Fifth
Avenue.
According to police, Sanders allegedly punched Kannapel, who is aging and in
poor health, four times in
the head. Kannapel suffered
bruises and a cut to his finger. When police arrived,
Sanders was holding a folding chair in an “aggressive’
stance toward other men in
the dining room. The incident was quickly diffused,
and Sanders was taken to the
county’s main jail where he
was held on $3,000 bond.
Daily Journal/Tiffany Blanchette
Nicole Johnson, a server at Paul’s Place, pours a glass of beer made by Revolution Brewing, a craft brewery from Chicago. Paul’s Place in Kankakee is best known
for having more than 100 beers in bottles or tap, many of them made by smaller, independent brewers. It’s a taste trend that’s catching on.
We’re drinking less
Bud and Miller Lite
Bar opening in Bradley shows signs brew tastes are changing
BY LEE PROVOST AND JOSHUA RILEY
[email protected]
815-937-3364
A
new bar and restaurant is opening in Bradley where Legacy and Alehouse once stood.
And Hoppy Pig, set to open in November, seems to be riding a wave of craft beer and spirits
that so far shows no signs of breaking.
INSIDE:
5 beers
Americans
are
drinking
less. A2
In this area alone, craft breweries,
anchored by BrickStone in Bourbonnais, and places such as Grapes &
Hops in Kankakee, are becoming the
norm alongside taverns where Budweiser and Miller Lite are still king.
But as those mega breweries are
buying up smaller ones — AB Inbev,
for example, bought Chicago-based
Goose Island in recent years — distributors are increasingly carrying
smaller craft beers to bars and liquor
stores from Manteno to Kankakee.
Tom Spellman and his wife, Karen
Grau, of Tinley Park, who’ve owned
Blarney Stone Pub in Oak Forest for
21 years, are opening Hoppy Pig with
Rob Kupsik, of Crestwood, hoping the
area’s appetite for IPAs hasn’t been
satisfied.
“I see how this area is and how
we’ve been accepted already,” Spellman said. “We believe this is going to
work.”
While the fastest growing beer
in the U.S. is Dos Equis, brewed by
Heineken, sales of Miller Lite are
down nearly 23 percent between 2008
and 2011 and Budweiser is down more
than 27 percent, according to 24/7
Wall St., which reviewed the beer
market back in December 2014.
Since 1979, the craft beer industry
has seen a meteoric rise.
In 2014, craft beer saw a 17 percent
increase in sales from the year before
and craft beer makes up 11 percent of
all beer sold in the U.S.
While there doesn’t seem to be a
clear definition of craft beer, brewers
that are largely independent or use
certain, traditional methods of brewing fit the bill.
See BEER, page A3
YOUR HEALTH
Top 5 reasons why you won’t get a flu shot
1
And why those excuses
just don’t hold water
“The flu shot is not going to get you sick,” said
Louwonna Snodgrass, the director of quality and
accreditation at Iroquois Memorial Hospital. “It’s
a dead virus. They can’t make you ill.”
Some people may experience slight fevers, soreness, body aches or fatigue for a few days after
getting a shot.
That’s a sign of your body building immunity,
according to Sandra Nielsen, Carle Hospital’s flu
clinic coordinator at Urbana.
BY JOHN DYKSTRA
[email protected]
815-937-3330
It’s that time of year when you’ve been admonished with the seasonal greeting: Get a flu shot.
While there’s plenty of stats supporting the
claim, many of you won’t. But before we get to the
Top 5 common excuses, first the numbers.
During the 2003-4 flu season, the flu contributed
to 48,614 deaths in the U.S.
Flu hospitalizations peaked in 2009, with an
estimated 43 million to 89 million people landing
in the hospital.
A study published by The New England Journal
of Medicine indicates that a flu shot lowers your
risk of death by 48 percent if you are 65 or older.
If you’re still not convinced, you’ll probably find
your reasons in our list. So, we spoke to four medical professionals to get their input.
INSIDE
Ditch your smartphone’s small
screen and upgrade to a PC A6
Where to go for the best views
of fall B1
Rauner wants quick sale of
Chicago’s Thompson Center B3
•
Creative Circle
MEDIA SOLUTIONS
THEY’RE GOING MAKE ME SICK
Daily Journal/Mike Voss
Rosemary Faber doesn’t like needles. But
after Kristen Dozier administered her flu
shot, Rosemary said she didn’t feel a thing.
She and her husband, George, have been
getting flu shots for seven years. Flu shots will
be available at the Kankakee County Health
Department on Oct. 22 from 9 a.m. to 6 p.m.
and Oct. 29. from 9 a.m. to 4 p.m.
2
THEY DON’T WORK
Last year was an outlier for flu shots. Many
people throughout the U.S. got the flu despite getting a shot. That’s because the flu virus mutated
during the months it took to create a vaccine.
“It is somewhat of a guessing game, but that
doesn’t mean the flu shot is worthless,” Snodgrass
said. “That flu virus may circulate again, and
you’ll already have those antibodies ready.”
See FLU SHOT, page A3
Is it OK to pray
for the Cubs?
Not really.
But if you’re
gonna do it,
here’s how
Meet the Mets
Before Cubs fans tout their 7-0
regular season dominance over
the New York Mets, they should
take a closer look.
At the time, the Mets offense
was anemic. One of the early May
contests between the Cubs and
Mets featured John Mayberry,
who was batting .121 at the time
in a prominent spot in the lineup.
Since then:
BY DENNIS YOHNKA
[email protected]
815-937-3384
•
Creative Circle
MEDIA SOLUTIONS
It might be assumed that
Cub fans would have given
up on the notion of a loving
God. Surely, a merciful Lord
wouldn’t have waited more
than a century to deliver them
from the misery of Todd Hundley, Ernie Broglio, Milton Bradley, LaTroy Hawkins, Brant
Brown and a host of other players who broke the hearts of
loyal fans during the decades
of frustration.
Area fans confess, though,
that the team’s recent success
in the National League Division
Series has reignited their passion, a passion that borders on
religious fervor. They might not
freely admit it, but there have
been more than a few prayers
offered for those long balls Kyle
Schwarber, Anthony Rizzo and
other Cubs are hitting; prayers
of supplication and prayers of
thanksgiving.
Bourbonnais fan Dan Emme,
for example, said he has no
• The Mets finished the regular
season with a 37-22 record.
The Daily Journal/Mike Voss
Peggy Purcell-Mayer, who says, “I was born a Cubs fan,” admits prayer
might help the Cubs.”They have a good chance against the Mets, and a
World Series would be nice.”
INSIDE
• Finally, the streak is over, A13
• Superstitions hard to shed for
hopeful Cubs fans, C1
problem asking for some divine
assistance.
“Not on every pitch, not on
every batter, but I pray,” he
said. “I’m not sure if it’s a good
use of God’s power. I’m not sure
if my pastor would approve, but
I definitely find myself praying
during the games.”
So, really, is it right to ask the
Lord to put some extra movement in Jake Arrieta’s fastball,
to help Dexter Fowler make
a running catch, or to guide
Miguel Montero’s snap throw to
first base? We asked some area
clergy and experts.
The Rev. Robert Dumchek, Good
Shepherd Lutheran Church, Bourbonnais: “In all things we pray, ‘Thy
will be done.’ But in this particular situation, we pray that God
will not necessarily give favor
to one team over another, but
allow the circumstances that will
bring out the best in our players.
We ask that our players employ
those natural gifts in the best
stewardship practices.
See CUBS, page A6
• They acquired Yoenis Cespedes at the trade deadline. He
crushed 17 home runs in just 57
regular season games with the
Mets and continues to provide
serious thunder in the middle of
the lineup.
• Their third baseman and captain, David Wright, returned from
an injury as did their emerging
catcher, Travis d’Arnaud.
• Their pitching rotation still is
the best in the league, possibly in
all of baseball. Controversy aside,
Matt Harvey is not someone any
playoff team should relish facing,
and young guns Noah Syndergaard, Jacob deGrom and Steven
Matz along with wily veteran
Bartolo Colon give New York a
substantial edge.
The end result is a product
that is more engaging, more diverse,
more personal and more interactive.
DAILY JOURNAL
DAILY-JOURNAL.COM | THE KANKAKEE VALLEY | TUESDAY, OCTOBER 20, 2015 | $1
The 5 questions you need
to ace on a job interview A6
Did you know
dogs are from
Central Asia? A8
WOULD YOU DO THIS?
The hardest part about
being ‘naked and afraid’
Local mom took
survivalist challenge
— and home won
•
Creative Circle
MEDIA SOLUTIONS
BY DENNIS YOHNKA
[email protected]
815-937-3384
H
er family prepared her for
this, and her family brought
her home.
Andrea “Annie” Foley — a
38-year-old Essex wife, mother,
farmer, rock climber and runner —
lasted just four days on the cable
TV hit show, “Naked and Afraid.”
But the story of her adventure
goes back decades, and has not
ended with her return to the fields
for the fall harvest.
The Discovery Channel show, now in
its fourth season, pairs two survivalists
in a 21-day test of their skills in a remote
jungle, forest or desert setting.
The participants, a man and a woman
who have never met before, must learn to
Return of
the eagles
Sophomore sensation
Schroeder makes waves for Boilermakers n D1
DAILY JOURNAL
Bald eagle pair nesting in north
central Iroquois County n B1
DAILY-JOURNAL.COM | THE KANKAKEE VALLEY | TUESDAY, OCTOBER 20, 2015 | $1
Going back
to give back
March 7, 2014
daily-journal.com/
facebook
@tdjnews
KANKAKEE COUNTY
Grandfather charged
with obstruction
in boy’s death
n
The grandfather of the
7-year-old boy killed in a snowmobile crash in December was
arrested Thursday for allegedly obstructing the investigation that led to the arrest of the
boy’s father for fatal DUI.
Illinois State Police say Brian
L. Osterhoff, 64, of Kankakee,
was arrested
and taken to
the
county
jail. Bond was
expected to be
set at $25,000.
The
arrest
came
after
Osterhoff was
indicted by
Brian
a Kankakee
Osterhoff
County Grand
Jury.
Osterhoff’s son, Chad Osterhoff, was arrested in January for fatal DUI, leaving
the scene of an accident and
failure to report it within 30
minutes. Chad also was seriously injured in the crash
and was charged after he was
released from a rehab center
on Jan. 28.
The accident that killed the
boy, Cale Osterhoff, occurred
on Dec. 14 along 2000E Road in
Kankakee. Police gave no more
details into Thursday’s arrest.
— Nicole Leonhardt
Girl,10, plans party
for OB angels
n NEWS
Piggush engineers
a new business. A3
n OUTDOORS
State deer culling
successful. B1
I
n OUR WORLD
’m not going to find a
special story at every
10 year old’s birthday
party. It’s a prime year
for throwing a party the
celebrant is really going
to enjoy, but it’s not
likely to be material for
one of these columns.
The party being planned
for Sydney Ramsey, a
fourth-grader at Kankakee’s Kennedy Middle
School, is the exception.
US, Europe denounce
Russia over Crimean
vote. B3
n LIFE
Mr. Peabody
time travels to
the 21st century. C3
n SPORTS
Fightmaster,
Beckham lead young
Olivet squad. D1
Her party, set for Saturday afternoon at the Chebanse Civic Center
gymnasium, has been designated
as a fundraiser for Loyola Medical Center — where Sydney’s life
began, March 1, 2004. She told me
she has seen the pictures from that
day and heard the stories of a less
than promising start in life.
“So, I’m asking people to bring
things that I can give to the people
there, anything a preemie like me
could have used,” she explained. “I
don’t want any toys or clothes or
anything for myself. I want things
to take up there.”
Sydney noted that she has seen
photos from the days when she
Olivet
Nazarene
pitcher weighed in at just two pounds,
one
ounce. Her mother was just
Jonathan Fightmaster
28 weeks into her pregnancy, and
Sydney’s odds for reaching her 10th
birthday were not very good.
But she hasn’t been back to
the medical center since she was
finally discharged, April 17, 47 days
after her arrival.
“I want to go back now with
things like story books. I was told
that my sister Erin [now 17] read
one to me when I was there. And
I want to take before-and-after pictures of me, to maybe encourage
the parents who are there now.”
KLIPSCH KG4 SPEAKERS
What will those “after” pictures
100 watt floor speakers, with built
show? They might portray a little
in subwoofers. For this ad and other
fighter who’s ahead of her goal
electronics, see today’s classifieds.
in Reading and doing a good job
370 ads inside today;
overall in the classroom. They
The Daily Journal carries the most might show a girl with a devotion
local classified ads!
to her church, a commitment that
A5
Larry Blackburn ............... Milford
Julie Duffy ...................... St. Anne
Jacqueline Haemker ....................
................................ Bourbonnais
Bud Hummel .................... Cabery
Bertha Jones ............... Kankakee
Helen Stockdale ............ Manteno
Marjorie Suska ................ Onarga
Business
D6
Classified F1-4
Comics
D5
Editorial
A6
HomeGuide E1-4
Life
C1-4
Local Faces B4
•
Our World
B3
Outdoors
B1-2
Puzzles
F4
Speakout
F3
Sports
D1-4
Theaters
C4
SATURDAY
Mostly cloudy, 36
n B4
n ECONOMY
State unemployment rate
falls despite job losses
The Daily Journal/Scott Anderson
Sydney Ramsey, a fourth-grader at Kankakee’s Kennedy Middle School, is using her
birthday party Saturday to collect items for premature babies at Loyola Medical
Center. Ramsey was born premature and was a patient at Loyola.
‘And I do pretty good against boys.’
SYDNEY RAMSEY,
a fourth-grader at Kankakee’s Kennedy Middle School
her mother Suzette Jacob admits is
“beyond expectations.”
Of course, the photos should
show Sydney with her favorite two
pastimes, playing basketball and
playing the drums.
“I really don’t have time for
much TV,” she said. “I do my
homework. I practice basketball
and I take drum lessons. That’s
about it.”
It’s no surprise, then, that the
party invitation comes with a photo
of her favorite player, Derrick
Rose, of the Chicago Bulls. There
will be a DJ, refreshments and the
special cake, but this party is going
to be non-stop basketball, if Sydney
gets her way.
“I play whenever I can. I even
went to a camp that was all boys,”
she said. “My dad [Stephen Ramsey] signed me up and said it
would show heart to go up against
bigger players — just like Derrick
Rose does.
“And I do pretty good against
boys.”
Her career plan, though, doesn’t
include a basketball court.
“I think I should be a preschool teacher. I’m good with
little kids, like my little brother
[Edward]. He’s 4, and he’s smart.
I’m already teaching him basketball and drums.”
And she’s teaching the rest of us
a little bit about gratitude.
Cox facing 30 days
in jail for racist letter
Judge disagrees with Kankakee alderman’s free speech claim
BY DIMITRIOS KALANTZIS
[email protected]
815-802-5144
James “Bubba” Cox, 78, a Kankakee city alderman
known for his eccentric outbursts and frequent accusations of government corruption, has been found guilty
for leaving a racially-charged note at the offices of the
Kankakee County Branch of the NAACP.
Kankakee County Judge Tom Cunnington issued
his ruling Thursday after a bench trial that ended in
January.
Cox didn’t deny delivering the handwritten note last
March attacking Theodis Pace, president of the local
chapter of the NAACP, which read, “Your black ass is
next.” The somewhat-bizarre note also made reference
to Steve Hunter, another city alderman who had at the
time lost re-election. Cox has maintained the note was
political in nature and was protected by a constitutional
right to free speech.
Cunnington disagreed.
“It is this court’s opinion that the
average person upon hearing or reading these words would likely cause
that addressee to fight, and to invoke
violence,” the judge wrote in his ruling.
“Hence the court finds that the defendant provoked a breach of the peace in
this case.”
Cunnington added that the letter was
“not free speech.”
Cox
Other courts have ruled that threatening, or “fighting words” and gestures
are not protected speech. Cox is appealing the decision
but is scheduled to be sentenced in April. He faces
up to 30 days in jail. Another misdemeanor charge
of disorderly conduct in a separate incident is still
pending.
Cunnington, a former city alderman, served briefly
with Cox on the council. The judge offered to recuse
himself but none of the attorneys objected to him staying on the case.
Unlike most ducks, the Bufflehead is mostly monogamous, often remaining
with the same mate for several years. Source: allaboutbirds.org
The Illinois Department of
Employment Security says
the state’s unemployment
rate was 8.7 percent in January, down from the previous
month’s revised rate of 8.9
percent.
The agency said Thursday
the state lost 27,600 jobs from
December to January. Officials blame record-setting
snow and cold for restricting
construction growth. The
retail sector was hurt by the
end of holiday-driven sales.
The falling unemployment rate and job losses
seem to conflict. The agency
says that’s possible because
employment figures come
from individuals and job
numbers come from employers.
January data is delayed a
month and issued in March
because the U.S. Bureau of
Labor Statistics requires
states to revise monthly
employment and labor force
data.
As for the nation’s economic picture, the Labor Department said today employers
added 175,000 jobs last month,
up from just 129,000 in January, which was revised up
from 113,000. December’s gain
was also revised higher.
The unemployment rate
rose to 6.7 percent from a
five-year low of 6.6 percent.
More Americans started looking for work but didn’t find
jobs. That’s still an encouraging sign because more job
hunters suggest people were
more optimistic about their
prospects.
The figures were a welcome surprise after recent
economic reports showed
that harsh weather had
closed factories, lowered auto
sales, and caused existinghome sales to plummet.
“Over the past three
months, payrolls growth has
averaged 130,000, which is
pretty respectable given the
widespread weather disruptions,” tweeted University of
Michigan economist Justin
Wolfers.
— The Associated Press
n
CORRECTION
In Thursday’s edition of
The Daily Journal, a story
about the Benoit Greenhouse
referred to owners Vincent
and his wife, Christine Benoit,
and his cousin, Mark Benoit,
and his wife, Brenda, were
the founders of the business
in 1975. The article failed to
mention that Mark has since
died and Vincent and Chris
now run the business with
help from their children.
Buffleheads make a call n B2
WOULD YOU DO THIS?
The hardest part about
being ‘naked and afraid’
Local mom took
survivalist challenge
— and home won
BY DENNIS YOHNKA
[email protected]
815-937-3384
H
er family prepared her for
this, and her family brought
her home.
Andrea “Annie” Foley — a
38-year-old Essex wife, mother,
farmer, rock climber and runner —
lasted just four days on the cable
TV hit show, “Naked and Afraid.”
But the story of her adventure
goes back decades, and has not
ended with her return to the fields
for the fall harvest.
The Discovery Channel show, now in
its fourth season, pairs two survivalists
in a 21-day test of their skills in a remote
jungle, forest or desert setting.
The participants, a man and a woman
who have never met before, must learn to
work together in their new environment —
stark naked.
They are provided with one outside item
and a tote bag. Foley chose a flint for making fire. Her partner brought a hammock.
While Foley and her fellow survival
specialist, Trent Nelson, were kept in the
dark about their stay in a mountain setting in Belize, she said her preparations
for this kind of show began as a child.
“My mother was what you would call
a ‘gypsy,’” Foley explained. “Growing up,
she was trying to raise four kids on her
own, and she wasn’t very good at budgeting. We moved two or three times a year.
We only had electricity and running
water about half the time.
“So washing up in a creek or going to
the bathroom outside wasn’t going to
bother me.”
Her life settled down, though, when
she met her husband, Ed.
They have two children, Christopher,
7, and Maddie, 4. They also look after
Annie’s older children Michael, 20, and
Samantha, 19. In fact, it was Michael
whose circumstances led Annie to ask
out of the show.
“He has some mental health problems
and he had run away.”
MEDIA SOLUTIONS
Courtesy of the Discovery Channel
Andrea "Annie" Foley had more on her mind than running around naked in the jungle when she landed at the show site in Belize. She lasted just four
days before coming home to tend to a family crisis.
See NAKED, page A3
Were you really naked, and afraid?
Annie answers the
burning questions
1. WHAT’S THE PROCESS
FOR GETTING ON THE SHOW?
“I sent in a letter last October.
Then they called and we talked
for about an hour. Then, they
ask me to send in a video and
then they told me I was chosen.
But they were very secret about
where I was going.”
BY DENNIS YOHNKA
[email protected]
815-937-3384
Andrea, “Annie,” Foley, of
Essex, was a recent participant
on the cable TV series “Naked
and Afraid.”
She’s back from Belize now and
spending her days in the combine, working the harvest with
her husband, Ed.
She’s putting in some long days
but took time for seven of her
most-asked questions.
Daily Journal/Mike Voss
Foley with her 4-year-old daughter, Maddie, in
Essex. Foley said she wants back on the show, which
doesn’t dole out any prize money.
2. HOW DID YOU BREAK
THE NEWS TO YOUR HUSBAND?
“Well, I didn’t tell him anything
until I knew when I was going. He
wasn’t very happy about that.
And I felt bad about that. It wasn’t
until we sat down and watched it
together that he got OK about it.”
See, EXPERIENCE page A3
CUBS MANIA
CATHOLIC SCHOOLS
How to get under a Met fan’s skin
Fewer students
means schools
might close
DAILY JOURNAL
STAFF REPORT
I f yo u ’ re s t i l l c r y i n g
in your beer over the first
two games of this NLCS, if
you’re inclined to think that
these Cubs are doomed to
lose no matter what team
they’re fielding, or if you’ve
already starting scanning
the NHL standings to see
if you should start caring about the Blackhawks
(answer, not yet) — move
along.
You’re likely no fan at all.
You’re the reason those
novelty Cubs T-shirt vendors
stay in business. Keep away,
please. You’re bad juju.
INSIDE
Creative Circle
Did you know
dogs are from
Central Asia? A8
The 5 questions you need
to ace on a job interview A6
Bradley-Bourbonnais sophomore Adam Schroeder
What’s it going to take to stop
you from texting? A7
Stonebrook Farm a place with
rich land, history B1
GOP hopefuls with most TV ads
are not gaining your vote B3
INSIDE
• Maddon says Cubs
will be ready to play. D1
If the Cubs were truly
cursed, then Andre Dawson,
Greg Maddux, Ryne Sandberg, Fergie Jenkins, Billy
Williams, Ernie Banks, et al,
would all have been Yankees.
And that’s not going back
past the 1960s. We’d like to
think the Cubs are a pretty
incredible franchise, with
one indelible stain. And
while heartbreak is no distinguished badge of honor,
heartbreak is part of this
game. And a losing team suffers few of them.
So, as Chicago hosts the
New York Mets tonight in
Game 3 of the NLCS, down
two games and facing their
ace, it might help to remember the Mets were lovable
losers before the Cubbies
ever were.
In their first year back in
1962, they went 40-120, tying
once, one of the worst performances in baseball history. The future wouldn’t be so
kind. In 54 years, they’ve suffered 30 losing seasons. So, if
Public invited
to consolidation
meeting Oct. 29
BY JON KRENEK
[email protected]
815-937-3370
The Associated Press
In 54 years, the Mets have suffered 30 losing seasons. It’s no
wonder Mr. Met, who first debuted as the team’s mascot in
1964, keeps a box of Kleenex in the dugout.
you find yourself saddled up
at a bar next to a Mets fan,
buy him an Old Style but
keep these zingers in your
pocket in case he gets out
of line:
1
You guys had Hall of
Fame pitcher Tom Seaver for a decade and won
only one World Series? You
probably shouldn’t be giving
the Dodgers so much grief.
2
Nolan Ryan (another Hall of Fame
pitcher) was a heck of
a draft pick. Why’d you guys
get rid of him back in 1971?
Are you sure Doc
Gooden didn’t pitch a
no-hitter for the Mets?
I mean, he did have one of
the best seasons of all time
in ’85.
3
See GAME 3, page A3
The next step toward
consolidating Kankakee
County’s Catholic schools
will move forward with
the blessing of Bishop Dan
Conlon — and with public
participation. Proposals
submitted to the leader
of the Joliet Diocese last
month will be unveiled at a
public meeting to be held at
7 p.m. on Oct. 29 at Bishop
McNamara Catholic High
School.
In March, three proposals local school leaders forwarded all called for the
closing of some Catholic
elementary schools and
consolidating grades 6
to 12 at McNamara. The
bishop’s endorsement will
allow more public input
before a final decision is
made.
“He has an open mind
in trying to respect the
process and the people
i nvo l ve d i n d e c i d i n g
what’s best for the community,” said Edward Flavin, spokesman for the
Bishop’s office. “We understand people are extremely
sensitive when it comes to
our parishes and schools.”
The move was initiated
by the diocese last year to
address declining enrollment and rising tuition
costs in the area’s Catholic schools. There currently are three elementary schools and one high
school in the Catholic system. Proposals local leaders have discussed include
closing one or two elementary schools.
The public meetings
in March drew about 200
people with concer ns
about which schools
would close, tuition costs,
See SCHOOL, page A3
A few story ideas.
The average child will see 16,000 murders
and 200,000 acts of violence on TV before
they are old enough to see an R-rated
movie. Cartoons account for 20 acts of
violence per hour.
•
Creative Circle
MEDIA SOLUTIONS
A few story ideas.
Teens who watch more TV are, on average,
14 pounds heavier.
•
Creative Circle
MEDIA SOLUTIONS
A few story ideas.
An Australian study found that every hour
of watching TV shortens your life by 22
minutes. That makes watching TV as
dangerous as smoking or being overweight.
•
Creative Circle
MEDIA SOLUTIONS
If you have a web site, here is what to
do:
• Put TV coverage on there, even if you
don’t have room to do it in print.
• Several vendors offer great online
content for free or via a rev share.
• Encourage users to tell you what they
watched and what they think about it.
Develop a local TV community online.
If you have a web site, here is what to
do:
• Put a best bets widget or content on your
home page. It’s probably of greater
interest than half the stuff on there now.
• Put TV in your main nav or under
entertainment.
• Put a TV widget on your calendar page
where people are looking for things to do.
If you are selling advertising and want
to expand TV-oriented revenue:
• Remember that grid users are older and
poorer and have basic cable and network
stations. Target advertisers for those
audiences here.
• Best bests offers a huge opportunity.
Think small sponsorships. Who would
sponsor the sports best bets? Who could
sponsor kids programming best bets? And
what about best bets for 20-somethings?
• A remodeled TV book has tremendous
shelf life. While seniors use your current
version the most, a better book could draw
great demographics. Think of how much
wealthy households spend on media: big
TVs, premium cable, Apple TV. Think of the
ad potential there.
• We own wealthy homeowners as a
demographic.
• Remember that people without online
guides have no where else to turn for TV
info. They are loyal, passionate users, even
though they are few in number.
• Think of the online possibilities to target
advertisers to the wide range of TV
demographics. You can target advertising
like TV stations do.
If you thinking circulation and
newsstand sales:
• Think about selling a TV book as a
premium product delivered with the paper.
It’s really a niche product and you could
save money by not delivering it to
everyone.
• Own TV coverage and promote it on
boxes and marketing. Get it in top boxes on
page one. “What are you watching
tonight?” is a powerful promotional angle.
I’ve only scratched the surface
but I hope I’ve opened your mind
to some new opportunities
sitting right under your nose:
American’s passion for everything TV.
We believe there are lots of hidden
opportunities out there for newspapers
and we’d be happy to help you develop one
at your paper.
Thanks!
•
Creative Circle
MEDIA SOLUTIONS
Bill Ostendorf
President & founder
Creative Circle Media Solutions
www.creativecirclemedia.com
[email protected]
401-455-1555
Design.
Software.
Training.
Creative outsourcing.
Redesigns.
Consulting.
Content.
Fresh ideas.

the presentation from Thursday

Transcription

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