Autumn/Winter - 2015 PDF

MAGAZ
INE
N0 07
URBAN STYLE, METAL,
SADDLERY, AND GLOBAL
TRAVELER RULE
THE SEASON
IT’S TIME TO PARTY
AT PICCADILLY
OF SUCCESS!
TRUE
COLORS
NAVY, BURGUNDY,
CAPPUCCINO
AND EMERALD
REPRESENT
THE ELEGANCE
OF WINTER
CAPA_ok _af-ING.indd 1
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4
years
02/03/15 03:46 PM
A WORD FROM THE EDITOR
60
WWW.PICCADILLY.COM.BR
[email protected]
TEL. (51) 3549-9600
CEO
PAULO ELOI GRINGS
SENIOR MANAGEMENT
PAULO ELOI GRINGS, ADAIR ADÉLIO GRINGS, RENATO KLEIN
SALES DIRECTOR
ANA CLARA GRINGS
DEVELOPMENT DIRECTOR
ANA CAROLINA GRINGS
MARKETING DIRECTOR
CRISTINE CAMILA GRINGS NOGUEIRA
EXPORT DIRECTOR
MICHELINE GRINGS TWIGGER
INDUSTRIAL DIRECTORS
RENATO KLEIN E MARLON ALMIRO GRINGS
SUPPLY DIRECTOR
JOSUÉ LEANDRO KUNST
PURCHASING DIRECTOR
LUIZ EDSON KUNST
HUMAN RESOURCES DIRECTOR
ANA PAULA GRINGS
Making dreams come
true, awakening desires,
and winning your
heart every season!
PICCADILLY
842001
P
iccadilly has a history of love, comfort, beauty and fashion which embraces your feet. You are the main character in the life of our brand, which has
been constantly reinventing itself for six decades in order to be forever there,
where time and the needs of women always put us ahead of the clock. For
that, our constant search is to surprise you with new technologies and stateof-the-art design, allowing for an ever-improving well-being, while also looking for fashion
inspiration in beauty.
In all processes during this long journey, there have been people committed to making it
work, with professionalism and passion. Check out more of our successful history in a special article in the “Fashion Business” section. In this special edition, your Piccadilly Magazine
reflects this moment. We have once again won the Anatec, the main award for customized
magazines (magazines made for a special audience) and we continue to have one of the largest print-runs of women’s magazine on the globe.
Our editorial is also celebrating! It features images captured by the lens of extraordinary
fashion photographer and long-standing friend of our spreads Gui Paganini, with styling
by the outstanding David Pollak, who expresses, in his looks, celebration in various moments of success.
Moreover, all sections show a rich encounter of the most cutting-edge styles seen on runways around the world; all to inspire your own style.
Get ready to welcome elegant colors, like navy blue, burgundy, emerald, and cappuccino,
which embrace fall and winter with charm. Essential themes, like the traditional leopard
print, urban sporty, romanticism, casual luxury, saddlery -- in a western reinterpretation
-- are guaranteed to warm up your most fashionable looks.
Go for a stroll in the new moccasins, birkens, mules (celebrating their come back), ankle
boots, over-the-knee boots, and lots more.
Find yourself in our pages and party with us; after all, it’s been six decades of a happy relationship with the pioneering brand in making us fashionable and comfortable!
Happy new life to all of us!
PHOTO: MÁXIMO JR.
years at
your feet
AV. JANDIRA, 843 – MOEMA
SÃO PAULO – SP – CEP 04080-005
TEL. (11) 5051-4084
[email protected]
WWW.PROFASHIONAL.COM
PUBLISHER
SANDRA TESCHNER
JOURNALISM MANAGEMENT
ADRIANA ROSA – MTB 47337
ART AND GRAPHIC DESIGN DIRECTOR
ALICE HECKER
ADMINISTRATIVE AND FINANCIAL DIRECTOR
GABRIEL SALES
EDITORIAL BOARD
CRISTINE CAMILA GRINGS NOGUEIRA, SANDRA TESCHNER, DIO
JAGUARÍVEL, ADRIANA ROSA, ALICE HECKER AND RAFAELA LOTH
JOURNALISTS
ANA CAROLINA CONTRI, ELAINE MEDEIROS, FERNANDA
MENDONÇA AND MIRELLA STIVANI
GRAPHIC DESIGNERS
ANALU FERREIRA, CLAUDIA CARVALHO, DANIELLE LIMA AND
REBECA FAGNANI
FASHION PRODUCTION
JULIA MORAES
STILL-LIFE PHOTOS, SPOTLIGHT, PICCADILLY FOR GIRLS
MÁXIMO JR.
REVISION
MARIA ELISA ALBUQUERQUE
TRANSLATION
HELOISA RAMOS
CONTRIBUTED TO THIS EDITION
PFG: VICTORIA BONATTI E SOFIA AMADIO (AGÊNCIA VOGUE KIDS)
BELEZA: MARCI FREITA (MAKE) AND KARINNY COELHO (HAIR)
PRINT
PLURAL
CIRCULATION
30.000
PICCADILLY MAGAZINE IS PUBLISHED BY PROFASHIONAL EDITORA LTDA. UNDER LICENSE OF PICCADILLY, AND IS DISTRIBUTED ON A NATIONAL AND INTERNATIONAL LEVEL (THE ENGLISH
AND SPANISH VERSIONS CIRCULATE IN 50 COUNTRIES). IT IS
GEARED TOWARDS PICCADILLY CONSUMERS. ARTICLES MAY
BE REPRODUCED WITH PRIOR PERMISSION IN WRITING BY THE
PUBLISHER, PROVIDED PROPER ATTRIBUTION IS INCLUDED.
PICCADILLY PRODUCTS ARE AVAILABLE WHILE STOCKS LAST.
IMAGES ARE FOR ILLUSTRATION PURPOSES ONLY; COLORS,
SIZES, ETC. MAY VARY. SOME OF THE PRODUCTS USED TO
ILLUSTRATE THIS EDITION’S ARTICLES BELONG TO PROFASHIONAL’S COLLECTION AND ARE THEREFORE ONLY A REFERENCE
INTENDED TO INSPIRE OUR READERS.
AWARD-WINNING PUBLICATION
SANDRA TESCHNER
PUBLISHER
[email protected]
FACEBOOK (FAN PAGE ESCRITORA): SANDRA TESCHNER
INSTAGRAM: SANDRATESCHNER
2
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contents
BEAUTY
22
STYLE
18
FASHION
EDITORIAL
12
SHOWCASE
PICCADILLY
118005
PICCADILLY
335012
08
04. CLOSET | FOR ALL STYLES
06. ICON | SCARLETT JOHANSSON
07. SPOTLIGHT | CHARMING
08. SHOWCASE | GREEN AS GRASS AND ANIMAL FASHION
10. TOP FIVE | 5 DIFFERENT WAYS TO LOOK GORGEOUS
11. SPOTLIGHT | SOPHISTICATION
12. FASHION EDITORIAL | PARTY TIME
18. STYLE | CASUAL LUXURY AND LOVE’S IN THE AIR
20. POSTCARD | TIMELESS PARIS
22. BEAUTY | VERSATILITY AT ALL TIMES
23. SPOTLIGHT | FEMININITY
24. STYLE | CHIC SADDLERY
26. TECHNOLOGY | STATE-OF-THE-ART TECHNOLOGY
27. PFG | LITTLE FASHIONISTAS
28. SHOWCASE | URBAN ART AND METALLIC DETAILS
30. FASHION BUSINESS | 60 YEARS SPECIAL
32. YOUR CHOICES | FOR ANY OCCASION
34. ALL IN ONE | DRESS UP
PICCADILLY
967002
DRESS JULIANA JABOUR
EARRINGS
OWN COLLECTION
PICCADILLY 731007
PFG
TECHNOLOGY
27
26
POSTCARD
PFG
063025
PFG
058001
20
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closet
ELEGANCE AROUND THE
clock
GLASSES
TRITON
EYEWEAR
JACKET HIRONDELLE
Shoes touch up your look and give it
personality. Choose your favorite
pair and go for a stroll.
MOCCASIN
BIRKENS
EARRINGS ACCESSORIZE
TOP
CALVIN
KLEIN
JEANS
PANTS
BESNI
PICCADILLY
109004
LUCAS
MAGALHÃES
MINAS TREND
GLORIA
COELHO
SPFW
EXCLUSIV
E SUPER
COMFORT
SHAPE
TECHNO
LOGY
EXCLUSIVE
FO
R
AVOIDING
TIGHTNES
S AND FO
R MAKI
FEET COM
FORTABLE. NG
HAS THRE
IT
E SPECIAL
WHICH RE
FITS
SPECT TH
E FOOT’S
ANATOM
Y, PROVID
ING THE
MOST CO
MFORT.
MOCCASINS ARE A MUSTHAVE ITEM: THEY GO WELL
WITH ANYTHING. YOU JUST
HAVE TO KNOW HOW TO
WEAR THEM, GIVING THEM
THAT RETRO TOUCH,
ACCESSORIZING YOUR LOOK
WITH MORE MODERN PIECES.
NOT TO MENTION THE
EXTRA COMFORT THAT THIS
KIND OF SHOE PROVIDES.
GOING FOR A MORE
CASUAL, SPORTY LOOK?
GO WITH BIRKENS. THEY
MAY NOT ONLY BALANCE
MORE MODERN, EDGY
OUTFITS, BUT ALSO
COMPLEMENT LIGHTER,
DRESSIER LOOKS.
PANTS
EMPÓRIO
ANNA
PICCADILLY
466001
PICCADILLY
118005
PICCADILLY
469001
4
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AT YOUR
disposal
GLASSES DOLCE & GABBANA
OWN COLLECTION
There are no limits to reconcile the
comfort that winter can provide with the
particularities of each style.
MULES
NECKLACE
ACCESSORIZE
SLOUCH BOOTS
PHOTOS: AGÊNCIA FOTOSITE/ RELEASE/ IMAGE.NET
TOP
TNG
DRESS
BONPRIX
AILANTO
MERCEDES-BENZ FASHION
WEEK MADRID
PEDRO LOURENÇO
SPFW
PANTS
ANGEL
PERFECTLY IN TUNE WITH
THE CURRENT SEASON,
MULES CAN BE WORN WITH
CAPRI PANTS, DRESSES,
SKIRTS OR SHORTS. THE
MOST IMPORTANT THING
IS TO FEEL COMFORTABLE
WITHOUT GIVING UP THE
GLAMOROUS LOOK.
AND IF THE GOAL IS
NOT TO GIVE UP YOUR
COMFORT, SLOUCH BOOTS
ARE THE RULE. LOOSE
AND MORE MALLEABLE,
THEY REPRESENT THAT
CASUAL TOUCH THAT
WINTER BRINGS.
PICCADILLY
147054
PICCADILLY
725012
PICCADILLY
185006
PICCADILLY
335013
www.piccadilly.com.br
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Icon - MODERN WOMaN
style
Scarlett
Johansson
She has been compared to Marilyn Monroe and is
now a fashion icon who ventures into many styles.
Scarlett Johansson is an actress, singer, model, and last year she began to star a new
role: that of a mother. At 30, considered one of the sexiest women in the world, the
diva gave birth to little Rose Dorothy, the fruit of her relationship with French
journalist Romain Dauriac. And like all women of her generation, when adding
up multiple roles, she also faces the dilemma of dealing with her new routine.
All that with style, bringing together comfort and discretion during the
day, with lighter clothes, and glamour at night, wearing a lot of
sophisticated dresses in retro style. “There must be a world in
which I can balance things, be able to start a family
and still make one film per year”, she
told an American magazine.
DRESS
BONPRIX
DRESS
C&A
LIPSTICK
YVES ROCHER
d
e
p
p
i
r
t
s
PICCADILLY
789001
WATCH
CORSAGE
PICCADILLY
553016
6
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PICCADILLY
650034
gl
r
u
o
am
PICCADILLY
700057
PHOTOS: RELEASE / GETTY IMAGE/IMAGE.NET
GLASSES
RAY BAN
FOUNDATION O BOTICÁRIO
02/03/15 10:47 AM
Spotlight
PICCADILLY
118003
PICCADILLY
331010
VIVAZ
MINAS TREND
PHOTO: AGÊNCIA FOTOSITE
Blue
Moon
CHARMING
Blue is stylists’ sure bet when
brands want to convey elegance.
Navy blue is chic and with
a touch of ink blue it looks
great when combined with
lighter colors such as ivory, or
with black, which is timeless.
If it was in fashion shows
worldwide, it’s because this
color will be a sure hit.
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showcase
Don’t want to go unnoticed? Go for a head-to-toe green emerald look.
Wear this color and show off your elegance.
1
6
2
4
3
5
Green
as grass
7
Even on colder days, some brighter colors are welcome. If you
want to be more daring and stay away from neutral colors, you
will find out that this color gives a nice touch to your look.
13
12
PHOTOS: AGÊNCIA FOTOSITE/IMAGE.NET
9
8
11
10
1. ALEKSANDER KHRISANFOV MERCEDES-BENZ FASHION WEEK RUSSIA | 2. DRESS VANESSA MONTORO | 3. RING DESTAK PRATAS | 4. PICCADILLY MAXITHERAPY 320167
5. PICCADILLY MAXITHERAPY 789002 | 6. FRAGRANCE ELIE SAAB L’EAU COUTURE | 7. REINALDO LOURENCO SPFW | 8. PANTS C&A | 9. NAIL POLISH QUEM DISSE, BERENICE?
10. EYE LINER NATURA | 11. PICCADILLY 141047 | 12. BLAZER BONPRIX | 13. PICCADILLY 744005
8
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Leopard print is a very marked trend, capable of making
any woman sexier and more elegant.
4
5
1
3
2
13
Animal
12
fashion
Do you want to add attitude to your style? So go for animal
prints. From clothes to accessories and shoes, leopard prints are
here to stay and give off a seductive and playful vibe, which women can wear any time of the day.
11
8
6
9
7
10
1. PICCADILLY 726001 | 2. SHIRT BESNI | 3. PFG 058005 | 4. RING C&A | 5. EXTEBERRIA MERCEDES-BENZ FASHION WEEK MADRID | 6. LIPSTICK CONTÉM 1G | 7. DRESS
LOJAS POMPÉIA | 8. CONCEALER O BOTICÁRIO | 9. PICCADILLY 511019 | 10. PICCADILLY 451005 | 11. PANTS RENNER | 12. ROGERIO LIMA E B.BOUCLÉ MINAS TREND
13. FRAGRANCE AVON
www.piccadilly.com.br
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MIGUEL PALACIO
MERCEDES-BENZ
FASHION WEEK
MADRID
Top FIVE
TRISSÉ AND
STONES
BROCADE
NOT LONG AGO, SEQUINS AND
GLITTER WERE RECOMMENDED
ONLY AT NIGHT. LUCKILY, THAT
HAS CHANGED AND NOW
MANY BROCADE STYLES, THOSE
FEATURING WOVEN RAISED
PATTERNS, CAN ALSO BE WORN
DURING THE DAY. THEREFORE,
CHOOSE YOUR FAVORITE SHOE
STYLE AND SHINE!
FROM RUSTIC AND
ARTISANAL TO CHIC
AND ELABORATE,
SHOES WITH WOVEN
(BRAIDED) OR STONE
DETAILS BRING
OUT WOMEN’S
FEMININITY, NOT TO
MENTION THEY GIVE
OUT CHARM AND
AUTHENTICITY.
PICCADILLY
725011
MATELASSÉ
PICCADILLY
100191
ROBERTO VERINO MERCEDES-BENZ
FASHION WEEK MADRID
COMFORTABLE AT ALL TIMES, PICCADILLY’S QUILTED
SHOES ARE IDEAL FOR THOSE MOMENTS WHEN
YOU NEED TO FEEL A GREATER WELL-BEING ON
YOUR FEET, WITHOUT GIVING UP ELEGANCE.
5
PICCADILLY
722016
OVER THE KNEE
ELEGANCE WITH PRACTICALITY
AND FASHION! PICCADILLY OVER
THE KNEE BOOTS USUALLY MATCH
ANY KIND OF LOOK, AND ARE
EASY TO PUT ON, AS THEY ARE
MADE FROM ELASTIC MATERIAL
WHICH ADAPTS TO THE WOMAN’S
LEG AND CALF. TO AVOID MAKING
A MISTAKE, SHORTER WOMEN
SHOULD WEAR THEM WITH
LEGGINGS OR BLACK TIGHTS.
PICCADILLY
703002
PICCADILLY
842002
PICCADILLY
842002
different
ways to look
gorgeous
Whatever your style or mood
of the season, a woman in tune
with the latest trends always
has many options of fashionable
shoes for every occasion.
CLASSICS
TIMELESS, THIS KIND OF
SHOE IS A MUST-HAVE,
WHICH MUST BE A PART
OF YOUR LOOKS. AFTER
ALL, THE MODERN
WOMAN IS ALWAYS
SHOWING OFF COMFORT AND STYLE.
JUANJO OLIVA
MERCEDES-BENZ
FASHION WEEK
MADRID
10
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SPOTLIGHT
Would you like a
PICCADILLY 744001
AMAYA ARZUAGA
MERCEDES-BENZ
FASHION WEEK
MADRID
PHOTO: IMAGE.NET
cappuccino?
SOPHISTICATION
Winter fashion shows
around the world
were taken by storm
of this shade of nude.
Cappuccino is perfect
for chilly days and
adds sophistication to
your clothes.
PICCADILLY 574017
www.piccadilly.com.br
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Party
time
A special date, a unique
history. It’s Piccadilly’s
60th anniversary and the
party calls for feminine
and elegant outfits which
do justice to the occasion.
Comfort is also a musthave if we want to enjoy
the party until the end.
Jump, dance, celebrate.
You’re part of it all. Enjoy!
Photos Gui Paganini
Styling David Pollak
TRENCH COAT LILLA K
TOP CAVALERA
PANTS AMAPÔ
RING SWAROVSKI
PICCADILLY 722012
12
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DRESS MICHAEL KORS
BRACELET AND EARRINGS HECTOR ALBERTAZZI
PICCADILLY 842001
www.piccadilly.com.br
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DRESS EMPÓRIO ANA
EARRINGS AND RING SWAROVSKI
PICCADILLY 744003
14
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KNIT TOP FRUIT DE LA PASSION
PANTS DASLU
BRACELET HECTOR ALBERTAZZI
PICCADILLY 100192
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ROMPERS POP UP
PICCADILLY 650035
EditorialModa--ING.indd 16
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DRESS THELURE
EARRINGS HECTOR ALBERTAZZI
PICCADILLY 966008
GENERAL DIRECTOR: SANDRA TESCHNER
MODEL: RHAY POLSTER (MEGA)
BEAUTY: AGNES MAMEDE (CAPA MGT)
FASHION PRODUCER: TONY MÜLLER
PHOTOGRAPHY ASSISTANTS: GUSTAVO
IPÓLITO AND ANDRÉ ARTHUR
IMAGE PROCESSING: CHICO DUARTE
SCENOGRAPHY: MANGABA
EXECUTIVE PRODUCERS: JULIA MORAES
AND FERNANDA SÁ
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style
Casual luxury
The international fashion seasons have brought women refined options in more casual pieces. The combination has worked so well that is now fashionistas’ bet.
You can wear lighter and unstructured fabrics, which
become fancier with the addition of stone studs or materials such as lace and print patches. The advantage this
brings: having more options for any kind of event and
always having that “dressed to kill” look.
PICCADILLY
745017
TERESA
HELBIG
MERCEDES-BENZ FASHION
WEEK MADRID
JULIANA
JABOUR
SPFW
2 IN 1
YOU CAN CHANGE
YOUR LOOK. THIS
MODEL CAN BE WORN
ONLY AS BLACK,
OR WITH THE CUFF
TURNED, SHOWING
OFF THE LEOPARD
PRINT DETAIL.
PICCADILLY
722013
PICCADILLY
TIP
PICCADILLY
693003
PICCADILLY
274013
ITEMS WITH THIS STYLE
ARE LIGHT AND MORE
CASUAL. SO, IT’S POSSIBLE
TO ADD GLAMOUR WITH
THIN HEELS. IF YOU GO
FOR FLATS, GO FOR STYLES
WITH STONES.
GIOVANNA ANTONELLI
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PHOTOS: AGÊNCIA FOTOSITE/IMAGE.NET/ TV GLOBO-ALEX CARVALHO/ESTEVAM AVELAR
KAVIAR GAUCHE
PARIS FASHION
WEEK
02/03/15 10:53 AM
Love’s in the air
TERESA HELBIG
MERCEDES-BENZ
FASHION WEEK
MADRID
Do you know those days when you want to show
off your femininity? For these occasions, the ideal
is to go for romantic looks, with delicate flower
prints, lace and ribbons, matched with ballerina
flats, pumps, and boots, preferably with thin
heels, to make the look delicate and elegant.
ANTONELLA ROSSI
MERCEDES-BENZ
FASHION WEEK
RUSSIA
PICCADILLY
317006
“ART SAYS THE
UNSAYABLE; EXPRESSES
THE INEXPRESSIBLE;
TRANSLATES THE
UNTRANSLATABLE.”
LEONARDO DA VINCI
VICTORIO &
LUCCHINO
MERCEDES-BENZ
FASHION
WEEK MADRID
PICCADILLY
707023
+
MOTHER
AND DAUGHTER
FERNANDA RODRIGUES
WITH PICCADILLY AND PFG IT IS
POSSIBLE FOR MOTHER AND DAUGHTER TO BE BEAUTIFUL WITH THE
SAME LOOK. IN THIS PFG 060012
STYLE, THE GIRL WILL LOOK SUPER
CUTE AND WILL ALSO BRING HOME
A BEAUTIFUL BELT, WITH THE
FLORAL PRINT OF THE BIRKEN,
WHICH NEVER GOES
OUT OF STYLE.
PFG
060012
PICCADILLY
514001
www.piccadilly.com.br
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POSTCARD
TIMELESS
Paris
re
louv
When walking around the “City of Light” you breathe
culture, admire the beauty of its monuments, all while
being constantly surprised by the elegance of Parisians,
who seem to show off their style everywhere.
It is not a coincidence that Paris is considered the
birthplace of fashion. The city is beautiful, the people are refined and the area gathers in a single place a
great collection of artworks, not to mention the main
events and brands of the fashion world. All this is surrounded by movie-like landscapes by the Seine, which
cuts through the capital from East to West, and envelops two natural islands. A true attraction of its own.
SHOPPING
Besides visits to museums and to the Eiffel Tower,
you can check out everything that’s new in the prêtà-porter fashion world and enjoy other kinds of services at Galerie Lafayette. Considered the first urban
center for services in France, it brings together all
main brands and has direct access to the subway.
arc de tr
iomphe
er
tow
l
e
f
eif
20
PARIS IS A CHARMING PLACE
AND YOU WILL WALK A LOT.
THEREFORE, CHOOSING THE
RIGHT SHOES IS EXTREMELY
IMPORTANT. IN WARM
MORNINGS, GO WITH SANDALS
MADE FROM SUPER CUTE
MATERIALS.
PICCADILLY
509026
PHOTOS: PROFASHIONAL ARCHIVE
IMAGE.NET
REMEMBER
www.piccadilly.com.br
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1
WOULD YOU RATHER WANDER?
After choosing the right shoes for these occasions, how
about wandering off the beaten paths like the Champs
Élysées, and trying out Montmartre’s excellent bars and
restaurants? The neighborhood is a bit further from downtown and on top of a hill, on the highest spot in Paris. Besides the wonderful view, the winding streets are full of
cafés, souvenir shops, and street artists and painters. Not
to mention bars, pubs and cabarets, like the famous Moulin Rouge, for those who enjoy more festive nights.
PICCADILLY
337004
PICCADILLY
PANTALOONS
ARE ELEGANT
AND WILL BE
COMFORTABLE
FOR YOUR
STROLLS IN THE
FRENCH CAPITAL.
CURIOSITY
IT WAS IN
ONE OF
MONTMARTRE’S
CAFÉS THAT
ACTRESS
AUDREY TAUTOU
STARRED THE
FILM AMÉLIE
POULAIN.
640066
PICCADILLY
250124
TOP
EMPÓRIO ANNA
PANTS RENNER
BRACELET CUPIDO
LOVES STORE
PICCADILLY
117004
PARIS FASHION
WEEK SERVES
AS AN
INSPIRATION
TO THE WHOLE
WORLD.
2
PICCADILLY
714035
FOR THE
EVENING, THE
BEST BET IS A
CHIC ATTIRE
IN DARKER
COLORS. THEY
GO REALLY WELL
WITH THE CITY
ATMOSPHERE.
PICCADILLY
451004
Week
Fashion
Besides these options, the French capital is also known as
the city of events and festivals. All year round, Paris offers almost an attraction a month. So, when visiting the city, try to
take advantage of the film festivals (which usually take place in
March); the Villette Jazz Festival, one of the best jazz festivals
in the world, which happens in December; the Nuit Blanche,
a full night of attractions, or simply enjoy its artificial beaches
all year round.
DRESS
VANESSA MONTORO
EARRINGS LILLYTH
PICCADILLY
331014
TUILERIES – THE LOUVRE NEIGHBORHOOD
PICCADILLY
362027
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DILLY Y
ICCA
G
SIVE P
NOLO
EXCLU APY TECH TION
A
R
R
HE
NE
MAXIT E NEW GE E SHOES
IS TH
RT. TH LUSIVE
O
F
M
C
O
OF C RE AN EX
FIBER
FEATU WITH A BIO ULATES
T
IM
R
T
INSE
HAT S G.
ING T
COAT WELL-BEIN
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02/03/15 10:56 AM
beauty
Versatility at
all times
A trend currently seen in fashion shows all over the world, metallic charcoal, gray
and monument gray are the crowd favorites for next winter. So, spruce up your
make up by using these colors for the contour of the eyes. Regardless of your skin
tone, metallic shades will work really well.
ALENA
AKHMADULLINA
MERCEDES-BENZ
FASHION WEEK
RUSSIA
EYESHADOWS
O BOTICÁRIO
BACKSTAGE
JAKARTA
FASHION
NAIL POLISH
QUEM DISSE, BERENICE?
PICCADILLY
726003
PICCADILLY
161123
FACIAL
POWDER
ANNA
PEGOVA
PICCADILLY
117001
1
WORN ON THE FEET, THE
DIFFERENT SHADES OF GRAY
CAN GIVE ANY WOMAN A
MORE ROMANTIC FLAIR.
A GOOD TIP IS TO BET ON
THE TOTAL SOFT-METAL
LOOK. IT WILL BE
ALL GLAMOUR!
2
SLIDE ON
PLATINUM
NYX
3
TIPS FOR A
FEMME FATALE
EYE MAKEUP:
1. APPLY EYESHADOW TO THE
UPPER EYELID CREATING A
SMOKY LOOK.
2. WITH A SHARP PENCIL
EYELINER, DRAW TWO LINES
TOWARD THE OUTER EDGES OF
THE EYES, MAKING A V SHAPE.
3. USE A BRUSH AND A DARK
SHADE OF EYESHADOW TO
SMOKE UP THE V. FINISH UP WITH
A HIGHLIGHTER VERY CLOSE TO
THE EYESHADOW, FOR AN EVEN
BETTER LOOK.
PHOTOS: IMAGE.NET/FOTOLIA © SVETLANAMIKU
PICCADILLY
362028
22
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SPOTLIGHT
Fine
PICCADILLY
789003
MIGUEL
MARINERO
MERCEDES-BENZ
FASHION WEEK
MADRID
PHOTO: IMAGE.NET
Burgundy
FEMININITY
Burgundy is one of
the bets for this year’s
fall-winter season, especially for people wanting
to change from the traditional black, white, and
gray. So, spruce up your
look and give the color a
try even for your shoes.
PICCADILLY
714038
www.piccadilly.com.br
Holofote-finewine-ING.indd 23
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style
Chic Saddlery
Inherited from Spanish and English immigrants from
the 16th century, the American cowboy style was
a novelty in the 1980s and came to stay. From the
more basic to the more traditional styles, the idea of
western-inspired fashion is to feature jeans and shirts
with the addition of accessories such as buckles,
brooches and shoes with wider beaks.
VICTORIO&
LUCCHINO
MERCEDES-BENZ
FASHION WEEK
MADRID
BGN STYLED
MERCEDES-BENZ
FASHION WEEK
RUSSIA
IODICE
SPFW
PICCADILLY
135044
“A WORLD WITHOUT
FASHION WOULD BE
GRAY AND DREARY,
AND MILLIONS OF
PEOPLE WOULD HAVE
NOTHING TO LIVE FOR.”
PIERRE CARDIN
PICCADILLY
110099
PICCADILLY
112004
24
selaria/viajante-ING.indd 24
PICCADILLY
TIP
WITHIN THIS FARM AND
SADDLERY STYLE, MORE CLASSIC
SHOES, LIKE MID-CALF BOOTS
OR CLOSED SHOES WITH
EXCLUSIVELY DRAWN ELEMENTS
ARE IDEAL FOR THE WORK
ENVIRONMENT, WHERE
LESS IS MORE.
ANDRÉIA HORTA
PHOTOS: AGÊNCIA FOTOSITE/IMAGE.NET/TV GLOBO-ELEN SOARES, ISABEL RIBEIRO
PICCADILLY
143016
02/03/15 10:57 AM
Anúncios-ING.indd 25
02/03/15 10:57 AM
technology
State-of-the-art
y
og
ol
n
ch
te
ta
Getd
to know
advanced
e thepmoston
and exclusive Piccadilly
technologies, which make it the
leading brand in comfort.
DRY SYSTEM
INNOVATION
Handmade style: the
styles from the 967
line are developed
artisanally,
with elastic
bands. Because
it’s anatomic, it is
very flexible and adapts
perfectly to the shape of
your feet. It also has Dry
System technology, and all
of these line innovations, like
the reduction of the humidity
sensation and impact absorption.
TECHMIX
Techmix, a set of Piccadilly
technologies, has just got
a new addition. Besides
the four you already know
(MaxiTherapy, Dry
System, Super
Comfort Shape and
Silent Heel), this
collection’s innovations
are the Exclusive Insoles,
which bring together the
best and most advanced
technologies for your feet’s comfort
and well being. The inserts are the
result of a lot of research and meet
different needs, with benefits such
as anatomic shape, impact absorption, humidity
reduction, shoe temperature control, foot-massaging
design, antimicrobial properties, among others.
SOFT STEP
Technology which soothes the pains
caused by high heels. Developed
for shoes with heels higher than
3 inches, shoes featuring this
technology have an innovative
cushion located on the frontal
part of the insole. It also improves
plantar distribution and reduces
pressure on the feet.
FOR FEET WITH BUNIONS
Piccadilly has just launched some shoes especially designed for people
who suffer from unwanted bunions. The upper part of the shoe is a
little higher, going over the bunion, avoiding friction and discomfort.
The material of which it’s made is also very flexible, making your
walk smoother, avoiding pressure on the feet and,
consequently, avoiding pain and that burning sensation.
The material allows for foot perspiration and the
combination of sole and insole provides a cushion for
the metatarsus. Even if you have a bunion, you will
have a comfortable walk wherever you are.
CUSHION FOR HEEL
SPUR PROBLEM
The syles from the
214 line have a
comfort increment: a
cushion for heel spur
problem (it contains many innovations to avoid the pain caused by
jogger’s heel, a protuberance of the bone at the base of the heel).
Due to their softness and ability to absorb impact and larger
width, shoes with these characteristics are also recommended for
health professionals, who spend many hours standing or walking.
BUILT-IN PLATFORM HEELS
Line 693 is a fully innovative project, the perfect match
between technology and style, with a super comfortable and extremely elegant built-in platform heel.
In this collection, the insole is flexible and cushiony.The PU is really soft
and thicker, to
absorb impact from
the metatarsus area.
Wearing it is like
walking on clouds!
THERMAL
LINING
Ideal for wearing in lower temperatures,
shoes with this technology keep your
feet always warm, regardless of the
temperature outside. It also features an
antimicrobial treatment to avoid odors.
26
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PFG
082020
PLUS
PFG
095013
THIS PICCADILLY FOR
GIRLS LINE COMES WITH A
PLUS THAT REALLY BRINGS
JOY TO ALL GIRLS: VERY
FASHIONABLE LITTLE
BAGS THAT MATCH THE
SNEAKER. IT IS TO
DIE FOR!
PFG
063025
PFG TIME TO PARTY
GIFT
PFG
086013
THIS MODEL
COMES WITH A
GORGEOUS HAIR
CLIP TO MATCH
YOUR PFG.
+
PFG
058001
Little
Pequenas
FASHIONISTAS
PFG
097015
PFG
059006
PFG
092012
With Piccadilly For Girls shoes, the world of “make
believe” becomes real. For girls who enjoy style, the
PFG collection brings together beauty and comfort,
without leaving out the playfulness. It is the perfect
combination of fashion with the joy and delicacy of
the first years of life.
PFG
089017
PFG
082018
THIS MODEL CAN
BE WORN WITH
OR WITHOUT
GLOW, SILVER
ALL AROUND.
PFG
072019
WARM AND COZY
ON COLDER DAYS, GIRLS CAN TAKE ADVANTAGE OF THE NEED
TO WEAR MANY PIECES OF CLOTHING TO GET WARM AND
PLAY WITH THE LOOKS. TOPS, BELTS, SCARVES, BAGS AND
BOOTS ARE WELCOME.
FACEBOOK.COM/PICCADILLYPFG
TWITTER.COM/PICCADILLYPFG
INSTAGRAM.COM/PICCADILLYPFG
YOUTUBE.COM/PICCADILLYPFG
PFG
098006
LILICA
RIPILICA
SPFW
www.piccadilly.com.br
Layout PFG-ING.indd 27
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showcase
Urban style has conquered the streets and women’s closets.
Whatever your style, go for street-style items.
1
3
5
2
6
2I
N1
4
TH
I
S SP
W TYL ICC
OR E C AD
W N
I
A
IT
W N LLY
W HOU ITH BE
AR
M T LE OR
ER G
S.
Urban
art
7
8
A tendency which highlights the look worn by common people
on the streets all over the world, urban fashion is full of personality, and matches the different roles played by the modern
woman throughout the day. Embrace this style!
14
9
12
SUP
LIG ER
HT
PRO
DUC
13
T
PHOTOS: IMAGE.NET/FASHION ARCHIVE
11
10
1. JUANJO OLIVA MERCEDES-BENZ FASHION WEEK MADRID | 2. FRAGRANCE ÁGUA DE CHEIRO | 3. PICCADILLY 962006 | 4. BLUSH QUEM DISSE, BERENICE? | 5. GLASSES
FOTÓTICA | 6. PICCADILLY 961011 | 7. BODY GABRIELA PUGLIESI PARA RIACHUELO | 8. DAVI DELFIN MERCEDES-BENZ FASHION WEEK MADRID | 9. EYE SHADOW JEQUITI
10. JACKET BONPRIX 11. PICCADILLY 966006 | 12. PICCADILLY 969001 | 13. TANK TOP RIACHUELO | 14. PANTS CALVIN KLEIN JEANS
28
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A buckle here, a zipper there... The variety
of look combinations gives this season a bolder look.
3
2
1
5
4
12
6
Metallic
details
Inspired by the Dark Glam trends (which refers to rock,
punk and grunge), boots with buckles and zippers make for
a look full of attitude, with a touch of glamour.
9
10
7
8
11
1. PICCADILLY MAXITHERAPY 337006 | 2. PURSE HERING | 3. JILL STUART MERCEDES-BENZ FASHION WEEK NYC | 4. PICCADILLY 728001 | 5. CAP RIACHUELO
6. LIPSTICK MATE CONTÉM 1G | 7. PICCADILLY MAXITHERAPY 335012 | 8. JACKET RIACHUELO | 9. LEGGINGS PERNAMBUCANAS | 10. PICCADILLY 731008
11. RIANI MERCEDES-BENZ FASHION WEEK BERLIN | 12. TOP JOHN JOHN
www.piccadilly.com.br
Vitrine_URBANO-CORRENTES-ING.indd 29
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02/03/15 11:00 AM
FASHION BUSINESS - 60 YEARS' special
OF A PASSION THAT
has been renewed
Piccadilly brings together entrepreneurism, family unity, commitment and
honesty. With so much love and dedication, the result could only be one:
success and achievements, from the very beginning to these days
By Adriana Rosa _ collaboration Elaine Medeiros and Mirella Stivani
Y
THE COMPAN
BEGINNING OF
) - BRAZIL
IGREJINHA (RS
routine realize that no matter the size of
its industrial plant, all collaborators are
part of a big family. After all, a great part
of life is spent at work, and it is essential
that it be a welcoming environment.
Piccadilly aims at providing an environment that is rewarding to everyone who
helps to create and produce the shoes that
get to consumers’ feet.
And, speaking of them, the company
also considers them part of the family.
After all, we don’t have the time-old “customer service” here; but rather a “customer CARE service”. Nothing fairer than
caring for those who have always trusted
our brand.
Among the thousands of e-mails we get
everyday there are stories of mothers who
have kept their products for their daughters and who now see them wear their
shoes as well. Brides who ask for information about white styles, because they
absolutely want to get married in a pair
of (comfortable) Piccadillys; women who
moved abroad and thank us for being all
over the world. It’s a relationship that
goes way beyond shopping. There is a lot
of care.
FATHERLY ADVICE
FAMILY REUNION
Those who are part of A. Grings’
(name of the management company) daily
PICCADILLY
TODAY
IGREJINHA
(RS) – BRAZ
IL
MRS. ERNA AND HER THREE CHILDREN,
THE SECOND GENERATION
In this corporate family, which has Mrs.
Erna Grings, Mr. Grings’s aide, as its matriarch, are also the couple’s children:
Adair, Tibúrcio and Paulo. The three of
them have learned their business lessons
about work ethic from their father, and
even after his passing, they have continued
PHOTOS: PICCADILLY ARCHIVE
On June 4th, Piccadilly celebrates 60
years of great success. Nowadays, the
brand is loved by grandmothers, mothers
and daughters, the result of the brand’s
history of learning, growth and innovation. As the years have gone by, the company has kept its commitment to quality
and comfort, designed classic styles and
created, very modern collections, with
fashionable touches. This history has
only been possible thanks to the regard
of everyone who appreciates each shoe
coming out of the factory, made with
dedication and professionalism.
Piccadilly’s timeline is intertwined
with the history of shoe design evolution
in Brazil, and the person responsible for
all of this was Almiro Grings, a visionary
who had bold ideas. Along with his partners Alfredo Marmitt, Evaldo Armindo
Klein and Arnildo Kaiser, he decided to
invest on the shoe market at a time when
this sector was still completely undeveloped in the South of the country.
They started off small: 12 pairs of
shoes were produced each day. But Mr.
Grings, who is a descendant of German
immigrants, believed in what he was doing. And he was right; today, Piccadilly
has a daily production rate of 50 thousand pairs, and exports to over 90 countries. He knew that all beginnings could
be tough, but that work made with love
is always successful.
30
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02/03/15 11:00 AM
PICCADILLY’S FOUNDER,
ALMIRO GRINGS
to put in practice his teachings, passing
them on to the following generations.
According to Adair Grings, the eldest
son and former administrative director,
the lessons learned back then are never
LOVE FROM CONSUMERS
IN CUBA!
In November, Piccadilly participated
in the FIHAV fair, in Havana, Cuba.This
event has existed since 1983, being one
of the most important in Latin America.
It’s the brand’s ninth participation in
this fair, whose distinguishing feature
is that consumers are admitted, which
allowed Piccadilly’s faithful and passionate audience to visit the stand.
Some fans of the brand immediately professed their love for Piccadilly:
“The best shoes in the world”
“The most comfortable and long-lasting shoe I’ve ever had”
“It is undoubtedly the best shoe”
“Oh, I like Piccadilly so much”
“The shoes that never end”
CONSUMERS DURING THE FAIR
forgotten: “I’ve learned from my father
to be humble so that I could see every opportunity and adapt to the fluctuation of
the footwear market, always counting on
partnerships with our collaborators, suppliers and other service providers”.
Tibúrcio Grings, in turn, son and former director of development of the company, recalls Mr. Grings’ persistence:
“I remember hearing my father say ‘If
you’re going through a tough time, do
something different from others and be
unique”. That lesson is put in practice on
a daily basis.
FROM FAMILY
TO FAMILY
Being a family company has helped
Piccadilly gather knowledge background,
getting stronger every year. The founder`s
grandchildren, who grew up in the company, now hold executive positions and are
motivated by their grandfather’s history.
The third generation has shared from
very early on the family’s passion for the
business and now put their clients’ satisfaction first.
The new marketing campaign is a
demonstration of that. It was especially
designed for the company’s 60th anniversary: a relationship of friendship and trust
passed on from generation to generation.
Grandmother, daughter and granddaughter are in perfect sync, wearing Piccadilly
and sharing close moments. The main
wording of the campaign is a summary
of the company’s trajectory: 60 years of a
passion that has been renewed.
OTHER CONTINENTS
And whereas this story has developed across many generations, it has also
reached other continents. “Piccadilly is
a leading brand abroad. Therefore, we
have the duty to continue this expansion
and make the brand even more indispensable to a great part of consumers in other
countries,” says Micheline Grings Twigger,
exporting director. With so many years
of experience, numbers on the rise, and
awards won annually, Paulo Elói Grings,
Piccadilly’s CEO, shows that there’s
much more to come. Even if his is one of
the largest companies in the shoe business
in the country, he preserves the modesty learned from his father and says that
every day he rolls up his sleeves to direct his company with determination
and transparency to reach the highest
grounds in its history: “We may not be
the largest, but we have the competence
to be one of the best and we have worked
toward this, taking a step at a time, like
my father has taught us,” he concludes.
These 60 years are only the beginning of
a story that started small (but always important) and has grown so much in such a
short time. New steps will surely follow,
thanks to every consumer’s friendship and
trust. A happy anniversary to all of us!
NEW STORES IN USA, GUATEMALA, BAHREIN AND
NEW ZEALAND
During the past semester, four more exclusive Piccadilly stores have opened.The
locations were carefully chosen. The new stores are located in the United States,
Guatemala, Bahrein and New Zealand. A great success!
NEW STORE IN THE
BAHREIN
NEW STORE IN THE GUATEMALA
www.piccadilly.com.br
Especial60 anos_-ING.indd 31
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YOUR CHOICES
Winter around the world...
30 DEGREES
SKIRT
C&A
TOP
HIRONDELLE
LIQUID
SOAP
L’OCCITANE
PICCADILLY
TIP
IF YOU’RE GOING TO VISIT
A WARMER PLACE, YOU
CAN WEAR SANDALS AND
FLIP-FLOPS. AFTER ALL,
IN SOME PLACES OF THE
WORLD IT GETS WARM
EVEN IN WINTER.
PICCADILLY
400148
PICCADILLY
506010
15 DEGREES
TOP
LOJAS POMPÉIA
BRACELET
MORANA
PICCADILLY
574018
PICCADILLY
TIP
COOLER PLACES
DEMAND SHOES THAT
PROTECT YOUR FEET A
BIT MORE.
BB CREAM
O BOTICÁRIO
SKIRT
PERNAMBUCANAS
PICCADILLY
130170
10 DEGREES
PANTS
CULTURE
LAB
TOP TIGRESSE
PICCADILLY
TIP
PICCADILLY
185003
IF YOU GO TO COLDER
CITIES, WE ADVISE YOU
TO GO WITH ANKLE
BOOTS. THEY ADD
CHARM AND WARMTH
TO YOUR LOOK.
PICCADILLY
149057
JACKET MARISA
OWN COLLECTION
0 DEGREE
EYE SHADOW
NATURA
PANTS
CALVIN
KLEIN
JEANS
FRAGRANCE
CHIC
PETALS
PICCADILLY
PICCADILLY
TIP
332001
GOING SOMEWHERE REALLY
COLD? KNOW THAT SHOES
FOR LOWER TEMPERATURES
ARE SUPER ELEGANT.
MID-CALF AND KNEE-HIGH
BOOTS ARE PERFECT.
PICCADILLY
180135
PHOTOS: RELEASE
TRENCH COAT
PERNAMBUCANAS
OWN COLLECTION
32
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If we travel the four corners of the world during winter, we’ll find the most
diverse temperatures. That is because each place has more or less harsh
winters, depending on their location. Whatever temperature your
thermometer is showing, you should be ready.
PICCADILLY
553013
PICCADILLY
509023
PICCADILLY
500116
MOTHER AND
DAUGHTER
CAN MATCH
THEIR LOOKS
WHEN THEY
DRESS UP
PFG
067012
PICCADILLY
144003
PICCADILLY
464020
PICCADILLY
140071
PICCADILLY
109005
PICCADILLY
PICCADILLY
111050
320160
PICCADILLY
147057
MOTHER AND
DAUGHTER
EQUALLY
GORGEOUS
IN THE SAME
STYLE
PICCADILLY
135043
PICCADILLY
135041
PICCADILLY
841019
MID OR HIGH-CUT?
THE DECISION
IS YOURS. JUST
FOLD DOWN
THE CUFF.
PFG
089014
PICCADILLY
PICCADILLY
143018
PHOTOS: RELEASE
PICCADILLY
540157
PICCADILLY
401148
335010
PICCADILLY
705079
320176
PFG
059003
PICCADILLY
PICCADILLY
962010
PICCADILLY
141029
www.piccadilly.com.br
SuasEscolhas-ING.indd 33
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02/03/15 11:01 AM
all in one
Dress
1
up
FOR FEET WITH BUNIONS
Many women suffer from unwanted bunions. But it is
possible to be fashionable in a painless and comfortable
way. Some styles from the new Piccadilly collection were
especially designed for those cases. In them, the upper
of the shoe goes over the bunion, avoiding friction and
discomfort. Besides, the material used is elastic and does
not add pressure to the spot, avoiding pain. Finally, the
sole and insole provide a cushion for the head of the
metatarsus. These are innovative technologies developed
with the well-being of the modern woman in mind.
PICCADILLY
161124
2
PICCADILLY
112001
THICK CALVES
Many women have thicker legs and calves and
they have a hard time finding shoes that fit,
be it mid-calf or knee-high boots or gladiator
sandals. With that in mind, Piccadilly designed
styles with stretch materials. Besides making it
easier for you to put them on, you are also able
to move more freely, and they adjust to many
calf measurements.
PICCADILLY
TIP
THE NEW PICCADILLY
COLLECTION HAS MANY
STYLES OF BOOTS WITH
ELASTIC BANDS, STRAPS OR
FLEXIBLE MATERIAL ON THE
LEGS, TO ADJUST TO ALL
CALF MEASUREMENTS.
COMFORT ON HEELS
Who says that you need to suffer to be elegant?
Faced with a more and more active daily routine,
the modern woman does not have to go without high heels. Piccadilly has technologies that
bring you comfort, even when you reach “great
heights”. They are:
• Soft Step with an exclusive cushion located in the
front part of the insole, improving body weight
distribution, reducing pressure on the feet, and
reducing the pains caused by wearing high heels.
• Built-In Platform, which gives more stability to
the frontal part of the shoe, making your walk
more stable and safer.
PICCADILLY
693001
34
PICCADILLY
640065
PICCADILLY
705081
FEET THAT SWELL
There can be many reasons for swollen feet,
but as they are now part of the routine, the
ideal is to look for shoes that help you lessen
the problem. For feet that swell, or even for
wider feet, Piccadilly has some styles with wider shapes. Moccasin line 214 was designed with
special measurements and width for people
with wider feet. Besides, this line is also recommended for women
who suffer from heel spur problem, because the insole has a cushion for the heel, reducing impact. With this much comfort, it is also
ideal for people who spend a lot of time standing.
PICCADILLY
842004
PICCADILLY
967002
CHECK OUT THIS AND OTHER
INFORMATION ABOUT
PICCADILLY’S COMFORT
FEATURES IN THE TECHNOLOGY
SECTION (PG. 26).
PICCADILLY
214014
STYLES WITH ELASTIC BANDS ARE IDEAL FOR
PEOPLE WHO SUFFER WITH SWOLLEN FEET, BECAUSE
THEY ARE ANATOMICAL AND ADAPT PERFECTLY.
PHOTOS: IMAGE.NET
MILLY BY MICHELLE
SMITH MERCEDES-BENZ
FASHION WEEK NY
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