March-April 2010 - Professional Photographers of San Diego County

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Professional Photographers of San Diego County
The Professional
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Professional Photographers of San Diego County
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President Grant
Usell
requires a bit of effort and time. By giving back to the
group you will be appreciated and gain personal satisfactions knowing you have made a difference. If you do
have an interest please let me know and I can explain
what each of these positions entails. So get off the sofa
and make it happen, we really do need you!
Editor’s Note:
You could be President some day.
If not in Washington, certainly in
San Diego, California. Opportunity is at the door...and remember:
you get to be qualified for a job by
doing it, so go for the top rung and
run things the way they should be:
efficient, satisfying and gratifying. A
few people will actually thank you, if
you are one of the lucky ones.
If you have benefited from our meetings, print competitions, studio shares, programs and friendships as an
active member I would urge you to consider giving some
of your time and energy by volunteering for a Board
position. Every year we have to find good people to fill
these spots and in the last few years this has not been an
easy undertaking. When I first joined PPSDC in 1995 I
can remember having to vote on who would fill various
spots on the Board. Now it seems we have a difficult time
finding volunteers and I am perplexed to find a reason for
the lack of interest. Without volunteers there would be
no PPSDC! Please seriously consider joining our Board,
there are few negatives and a whole bunch of positives.
I have never been the best inschool,
at work or play, but I have always
put out an honest effort, and have
found real satisfaction in finding
what I could do that would contribute to the success and happiness
of others. “For it is in giving that we
receive.”
Climb on board.
The Board meets monthly for 2-3 hours on the first
Thursday of the month. Currently we meet at Marie
Callenders in Carmel Mountain
Ranch to discuss association
business and have a casual dinner
together.
Most people start in a Committee
and move up to a Board position. Committee positions include
Hospitality, Studio Share, Raffle,
Advertising, Website, Newsletter, DVD Library and Marketing.
Board positions include Chairman, President, 1st VP, 2nd VP,
Treasurer, Secretary and Membership. Each one of these positions
is very important to our group and
Best in Class Nature, Alternate Best of Show
“Monument Valley Sunrise
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Best in Class -Wedding
“Korean Bride” Sean Capshaw
Best in Class -Portrait
“School Champion” Marina Berkshire
FRONT COVER
Best in Class and Best of Show
Photojournalism
“Going Down” Dennis Mock
Best in Class - Portrait
Best in Class - Illustrative“Living onthe Edge”
“Exposed” Jeff Davidson
Dwayne Burbridge
Professional Photographers of San Diego County
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Best in Class - Children
“Perched and Protected” Amy Dawnelle
Merit Print -Portrait
“Romantic Gaze” Brandy Pellegrino
Merit Print - Portrait
“Inked” Jeff Davidson
Merit Print -Portrait
“Happy Trails - Our Last Ride”
Kip Cothran
Merit Print - Portrait
“Father’s Love” Jeff Davidson
Professional Photographers of San Diego County
The Professional
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Merit Print - Wedding
“Veil Love” Dennis Mock
Best in Class - Album
Dennis Mock
Print Competition “Snapshots” by President Grant
Professional Photographers of San Diego County
The Professional
Sales for Success
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Linnea Linkus by Teresa
Linnea Linkus opened her presentation
with a slideshow of her beautifully
simple, but elegant portraits.
Accompanying the slideshow were
the song lyrics “I’m Alright”. Lyrics
express the feelings of hopeful business
owners, everywhere; it’s been a tough
year, but I’m still here and I’m going
to be alright! Linkus’ presentation on
pricing comes at a very pivotal time
for all photographers and underlines
the importance of valuing our art and
following universal guidelines that
create success in sales and business.
Linkus was very free sharing
information about her studio and
past experience; from mistakes and
awakenings, to great success. But
she also hammered in the idea that
success begins with us, the artists.
Who are we? What do we value? She
explains we need the right attitudes,
self-esteem, self-value and we MUST
respect our time. To do all this we
need to know where to draw the line
with our business and stay true to all
the above. With this mental mind-set
at the forefront, that we value our art,
Linkus makes a good point that we
need to carry this attitude through our
daily lives and every shoot. She jokes
that “shooting” is something you do to
a criminal, and what we do is “create
art” and “make” photography. We’ve
all said we’ve “shot” photos, but when
you walk the walk and speak the
language you start to remind yourself
you’re an artist and your photography
should be valued as such.
How we come to success may vary.
Linkus spoke about her past and how
she learned from “hard knocks” and
from the successful photographers
she surrounded herself with. I love
a comment she made about negative
people—people that think you’d be
crazy to charge x amount for a print,
and tell you so! She said if those
individuals aren’t successful and
making what you want to make, then
don’t listen to them. Take your cues
from those doing what you envision
your future being.
Linkus discussed several sales modes
and the evolution from print proofs
to online galleries. What she likes
and dislikes, and she said success
comes from implementing the digital
projector “ordering session” either
from your studio or client’s home. With
a background in psychology, Linkus
recognizes predictable behavior. I
found it very interesting that if you
show clients 4x6s that’s usually where
they tend to want to buy. If you show
them 40” prints the clients usually start
with one size below that. It’s just the
way humans are, we want what we see
Professional Photographers of San Diego County
and we’d never know how amazing a
60” inch print is until someone shows
it to us!
Linkus was very detailed with sharing
book titles “How I Raised Myself
from Failure to Success in Sales” and
projector programs, ProSelect from
Time Exposure and even a company
to contact, Projector People. Just
call Ross at ext# 2023 and tell them
“Linnea sent you.” She also gave
out many helpful tips and tidbits
regarding her own studio. One of the
most important being hiring a sales
associate, someone who believes in
your art and is ready to pump you up
to your client. A strong person in this
position can really boost your business.
To wrap it up, Linnea Linkus would
want you to remember that your time
is worth money. And your time is very
valuable. That we’re all “boutique
studios”, whether we call ourselves
that or not, we’re not a chain or Target
photo studios. So value yourself as
such. Choose your clients, don’t let
them choose you. YOU don’t have to
be your target client. You’re providing
a high-end service, an art, so have
high standards, surround yourself with
positive, successful people and listen
to them. Don’t ignore the universal
truths; they’re for real and universal
for a reason. Be enthusiastic about
what you do, get out there and go for
it, all the way!
The Professional
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computer forensics
Located in Silicon Valley, Stanford
has received a lot of born-digital
collections, which has pushed it to
become a pioneer in the field. This
past summer the library opened a
digital forensics laboratory — the
first in the nation.
The heart of the lab is the Forensic
Recovery of Evidence Device,
nicknamed FRED, which enables
archivists to dig out data, bit by bit,
from current and antiquated floppies,
CDs, DVDs, hard drives, computer
tapes and flash memories, while
protecting the files from corruption.
(Emory is giving the Woodruff
library $500,000 to create a computer
forensics lab like the one at Stanford,
Ms. Farr said.)
With the new archive from David
Foster Wallace, the Ransom Center
now has 40 collections with borndigital material, including Norman
Mailer’s. Gabriela Redwine, an
archivist at Ransom, is impressed by
Emory’s digital emulation, but said
the center was not pursuing that kind
of reproduction at the moment.
“Our focus is preservation and
storage now,” she said. “Over the last
couple of years, we’ve been learning
about computer forensics.”
PPOC Digital Image Competition
Specifications - Image Categories
Portrait:
Images captured of an individual or a
group in a studio environment or an
outdoor setting.
Wedding:
An image captured for a wedding
event.
Commercial:
Industrial, table-top, advertising,
stock, architectural, and aerial images. If there is a tear-sheet of the
image please you may submit it in an
envelope the night of Image competition or use the digital Tear Sheet
entry form at the bottom of this page.
Electronic Imaging:
An electronically manipulated photographic image. For further definition
see below.*
Landscape/Nature:
Landscapes are defined as images of
landscapes, seascapes, cityscapes,
nightscapes being the dominant
subject; people can appear in the
image. Nature is defined as images
where the flora and/or fauna are the
dominant subject and no man-made
objects are visible.
Open:
Any image which does not fit in one
of the above categories.
Album:
A compilation of the creator’s images.
*Electronic Imaging
Definitions:
1. The addition of any compositional elements to the image in
Professional Photographers of San Diego County
post production that was not present
in the scene at the time of capture.
This refers to the adding of objects
or people to an image that was not
naturally in the image. This does not
include the use of the clone tool to
remove unwanted objects and replacing the space with what would have
naturally appeared had the object being removed not been there. It also
does not apply to swapping out heads
or other parts with similar heads or
parts from a like image.
2. The final image is created
from a composite of 2 or more images used to create a scene that never
existed in reality.
3. The use of any digital filters
that do not function as or mimic a
traditional photographic process or
filter, either in camera or in the darkroom.
The Professional
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Professional Photographers of San Diego County
The Professional
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A Studio Share
with John Blom.
Date, May 12th
Carpool from Oceanside, meet at 1pm
- leave about 1:30
Studio Share, 2:30-5pm
Location, Corona Del Mar- John's Studio
Dinner, 5:30pm to 6:30pm
at a local restaurant
Followed by:
PPOC Print Competition
7pm till finished
Cost $10
Since 1979, John L. Blom Custom Photography,
Ltd has been creating artistic Family Portraits at
their Photography Studio in Corona del Mar, CA.
They also specialize in family photography at Orange County Beaches. Wedding Photographs are
created on location throughout Southern California. Our professional wedding photographer will
make sure your wedding day is captured for a life
time. John L. Blom crafts priceless photographic
treasures of the romantic bride and groom, babies,
children as they grow, families, grandparents with
their beloved grandchildren and four and five generation portraits.
Portraits can be done on location, in your home, in
their unique studio garden, or the Orange County
Photography Studio. Studio Portraits can be made
with a variety of designer sets: a bed for infants,
a window seat reflecting the studio garden and a
variety of hand painted backdrops.
John Blom Photography also specializes in oil
painted portraits on canvas. which their artist
actually oil paints over your photographic portrait.
Our Orange County Family Oil Painting Potraits
are a marriage between photography and painting
and will result in a cherished and realistic family
heirloom.
Call (949) 675-3130 for more information.
Professional Photographers of San Diego County
The Professional
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ALBUM - EVENT
Bay, William
Dumas, Luci
MacLean-Fowler, Judy
Mock, Dennis
ALBUM - NON-EVENT
Bay, William
CHILDREN
Brackmann, Deborah
Capshaw, Sean
Davidson, Jeff
Dawnelle, Amy
Dumas, Luci
Heinemann, Melissa
Nassery, Ben
COMMERCIAL
Davidson, Jeff
ILLUSTRATIVE
Bay, William
Burbridge, Dwayne
Capshaw, Sean
Chevalier, Duane
Cothran, Kip
Daines, Roger
Forrest, Becky
Forrest, Bob
Hough, Stephen
Mock, Dennis
Nassery, Ben
Pellegrino, Brandy
Ranoa, Art
Unruh Brueseke, Lori
Usell, Grant
NATURE
Bay, William
Chin, Kathy
Cothran, Kip
Daines, Roger
Hough, Stephen
Mock, Dennis
Salameh, Nadia
Usell, Grant
PET
Moyer, Janet
PHOTOJOURNALISM
Berkshire, Marina
Cothran, Kip
Daines, Roger
Forrest, Bob
Mock, Dennis
PORTRAIT
Bay, William
Burbridge, Dwayne
Daines, Roger
Davidson, Jeff
Dawnelle, Amy
Pellegrino, Brandy
Salameh, Nadia
Usell, Grant
SENIOR
Berkshire, Marina
Brackmann, Deborah
Cothran, Kip
WEDDING
Berkshire, Marina
Capshaw, Sean
Hopp, Heidi
Mock, Dennis
SEPT
NOV.
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The Professional
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Professional Photographers of San Diego County
The Professional
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Professional Photographers of San Diego County
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Professional Photographers of San Diego County
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2009/2010 Officers
and Committee Chairpersons
President
858-748-7948
Cell 858-231-0902
Grant Usell
[email protected]
Chairman of the Board
951-696-9706
Kip Cothran
[email protected]
1st Vice President
Amy Dawnelle-Paddie
951-294-1059 [email protected]
2nd Vice President
858-780-0519
Debbie Brackman
[email protected]
Secretary
619-316-2205
Lori Lethcoe
[email protected]
Treasurer
619-944-9471
Sean Capshaw
[email protected]
Membership
951-704-3837
Brandy Pellegrino
[email protected]
Advertising
951-696-9706
Kip Cothran
[email protected]
Hospitality
858-272-0552
Barbara Steinberg
[email protected]
Newsletter Editor
760-967-7259
Cell 760-521-0694
Bill Fee
[email protected]
Oscar Asfahi
[email protected]
Studio Share
760-634-0902
Charity
Publicity
Photo Safari
Raffle
Melissa Heinemann
858-254-8296 [email protected]
Web Page Manager
619-478-4932
DVD Library
619-987-0939
Tom Phillips
[email protected]
Code of Ethics
1. Observe the highest standard of honesty in all my transactions,
avoiding the use of false, confusing, inaccurate and misleading
terms, descriptions and claims.
2. At all times endeavor to produce photographs of a quality
equal or superior to the samples I display; to apply my best efforts
towards providing the best possible photographic services and
to play my part in raising the general standard of photographic
craftsmanship.
3. Show a friendly spirit of cooperation to my fellow professional
photographers and assist them whenever possible should they be in
trouble of difficulty.
4. At all times avoid the use of unfair competitive practices and
hereby subscribe to the Federal Trade Commission Rules of Fair
Competitive Practices for the professional photographic industry.
5. Assist my fellow professional photographers and share my
knowledge with them and encourage them individually and
collectively to achieve and maintain the highest standards of
quality.
6. Recognize the authority of the Association in all matters
relating to the interpretation of this code.
The Cover Story
“Going Down” by Dennis Mock
“Going Down” won Best of Show and Best of
Class (Photojournalism category) at the recent
March 2010 PPSDC Print Competition. Captured
using a Canon 1Ds3 and a Canon 300mm lens on
manuel exposure mode . The color is straight out
of camera with a contrast added. The smoke from
the plane created some nice colors and the breaking clouds added a little depth to the image. “The
Judges scored the print 84 but I believe most them
still don’t know what a PJ image is and what it
takes to capture something different and unique. I
always look for that one single moment and never
ever shoot rapid fire. AND in the PJ category it is
what it is, you cannot take clouds out”.
Ben Nassery
[email protected]
Monthly Meeting:
Holiday Inn
3805 Murphy Canyon Road
San Diego, CA 92123
7:00 PM - 2nd Tuesday
http://www.ppsdc.com
Professional Photographers of San Diego County
The Professional
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Professional Photographers of San Diego County
The Professional