Meliá surprises the FITUR audience with

FITUR 2013
Meliá surprises the FITUR audience with Mallorca’s
first “play and stay” entertainment experience:
Sol Katmandu Park & Resort
• The resort, of 22,000 m2, will open this summer with
classic themed resort hotel facilities, new generation
entertainment attractions and two mini-golf courses.
• “Boro” the Yeti and the other Katmandu characters were
presented at FITUR to bring the new themed resort
experience to life for the audience.
• Gabriel Escarrer, Vice Chairman and CEO, introduced the
new resort as an example of the company’s desire to innovate
and reposition current “sun and beach” properties
Madrid, 30 January, 2013. Meliá Hotels International has presented its latest and most innovative project
today at the FITUR Tourist Trade Fair in Madrid: Sol Katmandu Park & Resort. This new resort concept, a
joint venture between Meliá and the Katmandu Group, provides the island of Mallorca with its first resort
hotel and theme park combination, featuring the new generation entertainment attractions to complement
other available “sun and beach” properties through the island’s only exciting “play and stay” resort
entertainment experience for all ages.
In the words of General Manager Simon Hirst,
the 22,000 square metre combination of theme
park and resort hotel is “the best of both
worlds”: a classic, renovated resort hotel
featuring 422 comfortable guestrooms and a
great choice of restaurant and bar options, as
well as an American-style theme park in the back
yard that incorporates the latest generation of
interactive attractions for kids, youth and
families.
Sol Katmandu Park & Resort is the flagship brand
of the joint venture between Meliá and
Katmandu Group signed in December 2012.
Mallorca is the first location for this venture in a
long term plan to launch a new experience of entertainment and leisure holiday accommodations. Located in
a densely populated beach area, Sol Katmandu Park & Resort is full of fantasy and fun. From the upsidedown "House of Katmandu" where nothing is as it seems, to thrilling interactive experiences such as the
"wild west" shoot-out of "Desperados" and the genuine hauntings of “The Asylum”, there is something for
everyone! Guests can also enjoy choosing from two 18-hole mini-golf adventure courses, located within the
resort for themed play by day or night. All of these exciting entertainment options are especially formulated
for the enjoyment of holiday guests to offer high intensity entertainment in a convenient, flexible, budget
conscious manner.
Benefits of Booking with Sol Katmandu Park & Resort
Sol Katmandu Park & Resort guests will enjoy unrestricted
entry to all theme park attractions every day of their stay
until 6 in the evening as well as other exclusive benefits
and savings at the theme park. The resort hotel offers
additional special opportunities that link it directly to the
theme park experience. For example, the Kids’ Club
(Coming Soon!) adds a new activity for the enjoyment of
the youngest visitors. Katmandu characters such as “Boro”
the Yeti and other legendary creatures meet and interact
with guests in the resort hotel facilities to make the stay
for guests a unique and unforgettable experience and a
complete holiday package value. This places Sol Katmandu
Park & Resort in the forefront of developing original entertainment and accommodation options for all ages
of holiday guests to Mallorca.
Benefits of Booking with any Meliá Hotel in Mallorca
Meliá is also extending theme park benefits to its other 19 hotels in Mallorca, where guests will receive
special entertainment rewards at Katmandu Park, along with taxi rates only for Meliá Hotel guests. By
choosing to book at Meliá in Mallorca, this benefits package specifically for Meliá guests guarantees they will
receive the best value in the marketplace for admission to any Katmandu Park.
Gabriel Escarrer, Meliá Vice Chairman and CEO, shared the stage with a few Katmandu characters during
the Meliá press conference at FITUR, and affirmed that he is convinced that “diversification and innovation is
the best way to successfully renovate and reposition our mature tourism destinations in a highly competitive
international market”.
As partner in the new venture with Meliá, Katmandu Group CEO Scott Demerau stated, “the resort hotel
makes Sol Katmandu Park & Resort in Mallorca a holiday destination itself, creating a unique experience in
Spain which combines accommodation, sport and unlimited fun all just a few metres away from one of the
best beaches in the Mediterranean”.
Press conference attendees had exclusive photo opportunities with the animated “Dog” from Katmandu,
and each received a commemorative plush souvenir representing the Katmandu Yeti.
Katmandu Park
Katmandu Park offers a variety of extraordinary adventures in next generation immersive entertainment
experiences with unforgettable fun for all ages. It is a place of laughs, thrills and amazement that brings
stories of the unusual, mythical and legendary to life in an interactive journey of discovery and surprise.
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THE HOUSE – Where reality is just an illusion.
4D EXPERIENCE – An interactive, motion base thrill experience.
EXPEDITION GOLF– A legendary land where golf is only half the fun.
THE ASYLUM–Have a crazy good time.
DESPERADOS – Take aim at excitement and save the day.
XD DARK RIDE – Action packed fantasy you’ll swear is real.
About Meliá Hotels International
Meliá Hotels International was founded in 1955 in Palma de Mallorca (Spain) and is one of the world's largest resort
hotel chains, as well as Spain's leading hotel chain. It currently provides more than 350 hotels and 87,000 rooms in 35
countries on 4 continents under its brands: Gran Meliá, ME, Innside, Tryp by Wyndham, Sol and Paradisus. Its product
and service portfolio is complemented by Club Meliá, the only vacation club operated by a Spanish company.
For more information:
Communication Department
Telf. +34 971 22 44 64 | [email protected]|www.melia.com
Follow us on Twitter @MeliaHotelsInt
https://twitter.com/MeliaHotelsInt
About Katmandu Group
Founded in 2005, Katmandu Group is an international amusement company committed to creating innovative and
immersive entertainment experiences unique to the industry. Katmandu Group developed Katmandu Park as a new
generation style theme park specifically designed for the holiday destination market through a flexible ticketing system
and located conveniently to guest accommodations. The flagship location of Katmandu Park is located in Magaluf,
Mallorca (Spain).
For more information:
Marketing Department
Telf. +34 971 134 660 |[email protected]|www.katmandupark.com
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