The Carnival in Rio de Janeiro

CORPORATE HOSPITALITY CENTER GLOBAL
Official Hospitality Center
Programme
RIO DE JANEIRO ▪ BRAZIL ▪ 2017 ▪ CARNIVAL ▪ SAPUCAÍ
ABOUT US
GLOBAL MARKETING AND EVENTS is a Carioca company specializing in promotional
marketing, relationship marketing, networking and corporate events, providing complete and
effective solutions for your company.
At Rio de Janeiro Carnival, the third biggest annual event on the planet, Global provides your
guests with a specially decorated corporate hospitality center in one of the largest floor areas in
the parade avenue, delivering a relaxed and sophisticated experience.
CARNIVAL IN MARQUÊS DE SAPUCAÍ - CORPORATE HOSPITALITY CENTER GLOBAL
RIO CARNIVAL DATA
More than 130 million reais invested by LIESA (Independent League of Samba Schools the
Special Group of Rio de Janeiro) in the production of the show.
660,000 people participate in parades in the 6-day event (110,000 per day) and about
800,000 attend the pre-carnival trials (December to February.
Starting in January, constant and intense agenda in electronic journalism, print and digital.
#social media
Carnivale generates 5 times the global interaction of the Oscar
With over 125 million posts.
Source: FACEBOOK - G1 - Comscore
977,000 tourists in Rio de Janeiro during the event, higher than the world cup in Brazil
South Africa.
The carnival moved about 2.4 billion reais in Rio de Janeiro.
broadcast to over 110 countries.
More than 24 hours of live broadcast.
ü 3668 journalists from 142 vehicles in 29 countries.
Source: Embratur - RIOTUR - REDE GLOBO
RIO CARNIVAL DATA
"A Carnival Olympic numbers," says Riotur.
TOURISM - Tourists: 1.026 million tourists | Income: about R $ 3 billion
Hospitality: The overall city average was around 85%, according to a survey conducted by
ABIH / RJ. The highest index was registered in the districts of Ipanema (92%) and Copacabana
(88%). Barra da Tijuca recorded 75% occupancy. In 2015, the overall city average was
83.79%.
Ships: 13 ships were in the city during Carnival, and on Sunday, 11 were berthed
simultaneously, a record at Pier Maua. They landed 130,000 passengers, while last year this
gure was 70 thousand.
NUMBERS GENERAL OF CARNIVAL - SAMBÓDROMO:
Tourist service: 3 temporary posts at the Sambadrome with three attendants on each. Total
attendance: 617; 60 agents in Access - about 19 thousand people by intelligence agents in
four days.
PRESS:
Number of National Press: 1282 Professional 225 vehicles of 9 Brazilian states;
International Press number: 287 professionals from 111 vehicles.
Especially USA, France and England.
GENERAL CONFIGURATION
SPECIAL GROUP PARADE
GLOBAL HOSPITALITY CENTER
SITUATED IN SECTOR 9
EN
THE GREATEST SHOW ON EARTH
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PARADE SCHEDULE
24th February 2017 - Friday - Series A Parade
25th February 2017 - Saturday - Series A Parade
26th February 2017 - Sunday - Special Group Parade
27th February 2017 - Monday - Special Group Parade
04th March 2017 - Saturday - Champions Parade
EXCLUSIVE ACCESS
SCORPORATE HOSPITALITY CENTER GLOBAL:
RELATIONSHIP MARKETING, ENDOMARKETING, NETWORKING AND
PROMOTIONAL MARKETING
Cultivate relationships with clients and business partners in a differentiated and unforgettable
experience;
Motivate your employees and shareholders;
Network with more than 40 companies who meet annually at the Hospitality Center;
Achieve guaranteed marketing visibility and feedback.
INFRASTRUCTURE
940m² and 350 pax/day max capacity;
02 connected areas:
First floor with a privileged view of the parade.
Ground floor with an exclusive lounge next to the parade.
Sophisticated area designed;
Fully air-conditioned and private toilets;
WIFI;
Large bar and buffet on every floor;
Full compliance with Rio de Janeiro fire safety code
Full disabled access;
Beauty Center, SPA and reflexology center.
INFRASTRUCTURE
INFRASTRUCTURE - GROUND FLOOR
INFRASTRUCTURE - LADDER ACCESS TO THE FIRST FLOOR
INFRASTRUCTURE - FIRST FLOOR
THE MOST EXCLUSIVE AND FRONT ROW SEATS TO THE MARQUES DE SAPUCAÍ
GROUND FLOOR WITH AN EXCLUSIVE LOUNGE NEXT TO THE PARADE
SERVICES
Prime location, the odd side of the Samba Catwalk;
Transfer round trip to the Sambadrome on buses and refrigerated vans, luxury category,
Leaving the Sofitel hotel or similar on the waterfront of Rio de Janeiro;
Exclusive landing station in Samba Catwalk;
Specialized security guards;
Receptionists Bilingual;
Medical care desk;
Entertainment with shows of dancers, percussionists and highlights in between the schools;
Team of professional photographers, including photographic material on CD / DVD;
Reflexology with personalized service;
Beauty Center with personalized service;
SPA with personalized service.
CATERING AND DRINKS
Catering by renowned Chefs, including cocktails, dinner with three options for hot dishes,
deserts and breakfast;
Japanese food;
French Champagne and the largest variety of drinks.
CATERING CATEGORY INTERNATIONAL
Cocktail with cold canapés;
Buffet permanent cold;
Sushi Bar;
Two dinner services with three menu choices every night;
French national and desserts;
Breakfast intercontinental.
Champagne Premium;
Scotch Whisky;
Vodka;
Energy;
Mineral water;
Soft drinks;
Beer;
Varied drinks.
CATERING
DRINKS
REFLEXOLOGY AND SPA
BEAUTY CENTER
ENTERTAINMENT
ENTERTAINMENT
MERCHANDISING OPPORTUNITIES
With an excellent structure and various media options, the Samba Carioca hospitality center
offers valuable opportunities to enhance marketing activities;
Featured in front of hospitality Center participants and guests, advertisers can leverage their
participation during the shows and events;
Participating companies can benefit from promotional brand and logo visibility across the
visual communication of the box;
Promotional video shown on 16 televisions within the hospitality center:
6 advertisements x 5 nights;
Brand promotion with product sampling and a 200m billboard LED from outside the
hospitality center seen by 100,000 people a day (upon request).
BRAND PROMOTION
BRAND PROMOTION
BRAND PROMOTION
BRAND PROMOTION
TESTIMONIES
Click on the image and watch the speeches.
BUILD RELATIONSHIPS
Bruno Armbrust Gas Natural Fenosa
In the center, Janyck Daudet, Club Med,
and Patrick Mendes, Accor Hotels South America
BUILD RELATIONSHIPS
Sergio Aranda
Gas Natural Fenosa
Luiz Eduardo Viana
ENGIE
François Dossa
NISSAN
Maurício Bähr
ENGIE
Patrick Mendes
LE CLUB ACCOR HOTELS
Raí
Manoel-Zaroni
ENGIE
AÇÕES DE RELACIONAMENTO
Evelyse Brito
PRESTIGE COSMÉTICOS
H.Stern
Boni , TV VANGUARDA,
Alexis de Vaulx and Ricardo Amaral
Carlos Xavier and Jaqueline Xavier
GLOBAL MARKETING AND EVENTS
Maurício Bähr, ENGIE
and François Dossa, NISSAN
TIM
ENVIRONMENTAL CONCERN
Environmental and Social Responsibility: The company is increasingly concerned about its
social responsibility Event shirts are customized by ONG Geração Vidigal, in an action to
support them.
Global Magazine with a print run of 60.000 copies uses certified FSC paper. Currently the
magazine is part of the collection of the National Library, considered important to Brazilian
culture.
GLOBAL MAGAZINE
The Rio de Janeiro Carnival Guide magazine by Global is the most complete publication
featuring all Carnival events taking place across the marvelous city. From huge parties, to
traditional “bloco” street parties, and the iconic Samba School parades. Created to strengthen
the network between entrepreneurs and large national and international executives as well as to
gift customers and partners of participating companies with a deluxe-edition issue at the biggest
event on the planet!
The Global Magazine is integrated into the collection
of the National Library Foundation.
Publication: Annually
Segmentation: Class A and B
Edition: Portuguese
Print: 60.000 copies
Number of pages: around 124+ front page
Click on the image and access
to our digital magazine.
CUSTOMERS / PARTNERS
THE GLOBAL COMPANY IS ASSOCIATED WITH:
COME REVEL IN THE EXPERIENCE OF A LIFETIME!
Alexis de Vaulx
Executive Director
+55 21 98125-4099
[email protected]
Carlos Xavier
Executive Director
+55 21 98127-0539
[email protected]
Av. Rio Branco, 04 Grupo 1501 a 1503 - Rio de Janeiro, RJ - Brazil - Phone: + 55 21 3553-6628
www.globalmkteventos.com.br