Pharmacy Interactive Windows

CASE STUDY
Pharmacy Interactive Windows
Portugal
Pharmacies of the 21st century
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OVERVIEW
ANF
Portugal has one of the best pharmacy networks in Europe, providing to the population a very high quality assistance service.
Portuguese pharmacies are integrated with the National Healthcare Service and must abide with regulations that ensure a
good service altogether to the general population. In any city of Portugal there is always at least one pharmacy available, 24
hours per day, 365 days per year, ensuring access to medication at any time.
Pharmacies in Portugal deeply care about the quality of the service that is given and are constantly working to improve and
modernize their facilities and equipments.
They provide a very wide array of services, from medication dispensation to other health related services that vary according to
the patient needs as well as the population served.
GLINTT Farma
Glintt operates in the pharmaceutical sector and has a profound knowledge of the processes and procedures required to
operate in this market. Its role is to help pharmacies to reduce the inefficiencies in their organization and to have an effective
control of its operations.
Glintt also helps integrating processes using technological management tools.
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MARKET SECTOR:
COUNTRY:
BRAND:
Portugal
GLINTT
REVENUES
112M €
FOUNDED:
1998
WEBSITE:
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Healthcare
www.glintt.com
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NEEDS & MOTIVES
The pharmacies market, once a very stable and calm sector,
has become highly competitive and is suffering a lot of
changes.
The competition has increased a lot and the need to break the
clutter is bigger than ever.
Pharmacies need to highlight products and services they offer
to attract new customers and maintain the existing ones.
As pharmacies sometimes work 24 hours per day, it is also
important to communicate 24 hours per day.
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PROJECT DESCRIPTION
INTERACTIVE WINDOWS IN PORTUGUESE PHARMACIES:
ALBARELOS - Fafe
ANA BRANCO - Seixal
BARROS - Pombal
CARDOSO - Póvoa de Varzim
D. TERESA - Ponte de Lima
ESTÁCIO - Lisboa
EXPO SUL - Lisboa
FARIA - Moura
FONSECA - Lousã
FREITAS - Montemor-o-Novo
NUREI - Fernão Ferro
SERRANO - Lousã
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PHARMACY INTERACTIVE WINDOW
HOW DOES IT WORK?
A plastic film is placed on the glass, on the inside of the store,
with no need to change the glass.
People touch on the glass on the outside of the store.
This technology can be used with projection or with an LCD
display, and different sizes are available.
When there is no one interacting with it, the screen saver
displays advertisement messages to attract people’s attention.
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PHARMACY INTERACTIVE WINDOW
Multimedia contents:
PRODUCTS
Highlight products, sunscreen on summer and flu
medicine on winter, for example.
SERVICES
Promote the additional services available at the
pharmacy, such as measuring blood pressure or
cholesterol, vaccination or diabetes, among others.
PHARMACIES ON CALL
Schedule with the pharmacies that are on call at night.
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PHARMACY INTERACTIVE WINDOW
Multimedia contents:
EVENTS CALENDAR
Sometimes used with in-store events, other with
broader events that might interest the clients and
population in general.
DIRECT LINE
Users can leave messages and feedback about the
pharmacy.
BACKOFFICE FOR CONTENTS MANAGEMENT
Easily create, update and manage all the contents.
Pharmacies can, for instance, replace products, add
new events, update services. The pharmacies on call
feature synchs with the ANF information and doesn’t
need to be updated.
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“What led us to use an interactive window was the fact that we
changed premises into a new, bigger and more modern space
where such an innovative piece of technology fitted perfectly.
Increasing our awareness and establishing a new communication
channel were key factors to select this technology.
The way contents were designed is amazing and all of them are
an important part of this interactive window concept.
Users can interact with a wide array of contents of which I would
like to highlight the products area. This has the higher visibility
and is the one most directly linked to our revenues.”
José Eduardo Coelho
Marketing Officer
Farmácia Faria, Moura
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EXAMPLES OF PHARMACY INTERACTIVE WINDOWS
Farmácia D. Teresa, Ponte de Lima
Farmácia Cardoso, Póvoa de Varzim
Brands need different ways of interacting with consumers.
Healthcare brands have that need too.
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EXAMPLES OF PHARMACY INTERACTIVE WINDOWS
Farmácia Faria, Moura
Farmácia Albarelos, Fafe
Pharmacies now have a tool that allow them to have several
branded contents in a space where previously there was only one.
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PRODUCTS
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PHARMACIES ON CALL
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PHARMACY INTERACTIVE WINDOW
Analytics contents:
Number of views
How many times has each content been seen?
This helps the contents manager to understand
which contents generate more attention from users.
Average: 46.000 views / month, each pharmacy
Product views (%)
Number of interactions
How many times have each content been clicked by
users. This information tells which type of services
or products are more interesting to the population
served, hence getting a deeper knowledge into their
needs and preferences.
Average: 2.600 interactions / month, each pharmacy
Product interactions (%)
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BACKOFFICE
“The backoffice is very important because it allows us to very quickly and independently create and
update the contents at any time. Besides that, the user interface is very intuitive and easy to use.”
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TESTIMONIAL
“(…) NEW TECHNOLOGIES ARE
SEEN AS A CRITICAL SUCCESS
FACTOR THAT CAN
DIFFERENTIATE FROM
COMPETITORS AND CREATE
ADDED VALUE TO CUSTOMERS.”
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MKT.192.0
TESTIMONIAL
“(…) THROUGH THESE
INTERACTIVE WINDOWS USERS
INTERACT WITH CONTENTS,
IMAGES AND MESSAGES, MANY
HEALTH RELATED, GET A BETTER
SERVICE AND STAY WELL
INFORMED.”
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