ENGADGET Best of CES® Awards Logo and Accolade Usage

ENGADGET Best of CES® Awards
Logo and Accolade Usage Guidelines
2016
© 2016 PARS International Corp. Engadget is the Official Awards Partner for CES
ENGADGET Best of CES® Awards
Logo and Accolade Usage Guidelines
WELCOME
Welcome to the ENGADGET Best of CES® 2016 Awards! Using the Logo
and/or Accolades is one of the best ways to boast about your win. PARS
is the official licensing partner for the ENGADGET Best of CES® Awards.
With proper licensing your opportunities are vast. This manual is being
provided to help you use the ENGADGET Best of CES® brand appropriately
within publisher guidelines. In it, you will find an overview of the approved
artwork along with suggested uses for your advertising, marketing, promotions and merchandise.
A copy of your creative must be submitted for our written approval
prior to your use. The ENGADGET Best of CES® brand is copyrighted
material, and all uses must be licensed through PARS International.
To explore your options and for any questions, contact the PARS Marketing
Team at [email protected] or 212-221-9595, x319.
2 ENGADGET Best of CES® Logo and Accolade Usage Guidelines
Use of the Logo
As a winning company, the following official Logo designs may be used to
promote your win with proper licensing:
Available designs:
Standard Logo
This Logo is approved for use in all merchandise and across all
advertising, marketing, and promotional platforms. This Logo
is available in four-color process, high resolution in .jpg and .eps
formats. Minimum print size is 300dpi and 72dpi for digital use.
Grayscale Logo
This alternate Logo design is approved for use in all merchandise
and across all advertising, marketing, and promotional platforms
in which the full color Standard Logo cannot be used. This Logo is
available in high resolution in .jpg and .eps formats. Minimum print
size is 300dpi and 72dpi for digital use.
Annotated Logo
You may also include an accolade to further qualify your achievement. Used in conjunction with the ENGADGET Best of CES® brand,
accolades are licensed for use across all platforms once PARS
has verified and approved your preferred text.
PEOPLE’S CHOICE
ENGADGET Best of CES® Logo and Accolade Usage Guidelines
3
Logo Do’s & Don’ts
The ENGADGET Best of CES® Logo shouldn’t be crowded by other artwork.
Here are a few guidelines to make sure you use it properly:
• Do not rotate the Logo or position it at an angle.
• The ENGADGET Best of CES® Logo always stands alone. Do not place it in text or
with any other graphic.
• Do not create a new Logo that incorporates the ENGADGET Best of CES® Logo.
• You may scale the Logo but you may not stretch the Logo. Be careful to maintain
original proportions.
• Logo background is always white, text is always red or grayscale. Colors may not
be modified.
• Logo typeface may not be changed.
• The Logo must be used in its entirety. You may not extract portions of the design
for use.
4 ENGADGET Best of CES® Logo and Accolade Usage Guidelines
Logo Do’s & Don’ts
WINNER!
Don’t rotate the artwork
Don’t stretch the
artwork
Don’t change the typefaces of the artwork
Don’t add violators
to the artwork
Don’t isolate elements
of the artwork
Don’t rearrange the
artwork
Don’t change the
color of the artwork
ENGADGET Best of CES® Logo and Accolade Usage Guidelines
5
Artwork Guidelines
Minimum Graphic Height Sizes
The following guidelines work to ensure readability of the graphics.
The ENGADGET Best of CES® Logo shouldn’t be crowded by other artwork.
Standard Logo
1” Height minimum
300dpi for printing
72dpi for digital use
1”
/4”
1
Area of isolation
INTERNATIONAL CORP.
Managed Reprint Programs
Don’t co-brand the artwork. Logo shouldn’t be
crowded by other art
INTERNATIONAL CORP.
Managed Reprint Programs
6 ENGADGET Best of CES® Logo and Accolade Usage Guidelines
INTERNATIONAL CORP.
Managed Reprint Programs
Do leave enough
white space around
the artwork
INTERNATIONAL CORP.
Managed Reprint Programs
Accolade and Merchandise Use
Accolade Use
In addition to promoting your win by using the ENGADGET Best of CES® brand in
your advertising and promotional efforts, you may also include an accolade to
further qualify your achievement. Used in conjunction with the ENGADGET Best
of CES® brand, accolades are licensed for use across all platforms once PARS has
verified and approved your preferred text.
Sample text:
We Made the List!
2nd Year in a Row!
Repeat Performance!
PEOPLE’S CHOICE
FINALIST
All uses of accolades and other Content from ENGADGET must be licensed
and approved prior to use. Using Publisher guidelines, PARS International
creates and supplies all artwork for use of Accolades in conjunction with
the Logo.
Merchandise Use
The ENGADGET Best of CES® brand is also available for licensed use in select,
approved custom co-branded merchandise. Promote your prestigious honor by
placing the Logo and/or Accolade on custom products — everything from pens
and mugs to T-shirts and tote bags. Your preferred product design requires layout
approval and must adhere to all usage guidelines outlined in this manual.
ENGADGET Best of CES® Logo and Accolade Usage Guidelines
7
How to Proceed
Congratulations again on your inclusion in the ENGADGET Best of CES® 2016
Awards! These guidelines have been provided as a brief overview of the brand
and to help you create powerful communication and marketing tools with
the appropriate use of brand assets. Now, it’s time to work with one of our
dedicated Sales Representatives who is ready to assist you.
Contact PARS today!
• Phone: 212-221-9595, x319
• Website: www.EngadgetReprints.com
• E-mail: [email protected]
We look forward to hearing from you and to working together shortly!
INTERNATIONAL CORP.
Managed Reprint Programs
8 ENGADGET Best of CES® Logo and Accolade Usage Guidelines