AOL and Engadget, the Official Online News

TOP 5 TRENDS
TO EXPECT AT CES
GET READY FOR TECH THAT CONNECTS . . . EVERYTHING
AOL and Engadget, the Official Online News Source for CES,
spotlight the top 5 trends you’ll see on the floor and what
these innovations mean for marketers.
1
THE YEAR OF WEARABLES
ON THE FLOOR:
Between smart watches, smart glasses and even
smart clothing, wearable tech is getting smaller, more
refined, and ready to hit the mainstream. You’ll learn
more about yourself with these technologies than you
ever thought possible.
ON THE JOB:
Wearables will enable marketers to more accurately tailor
a message based on a consumer’s behavioral data and
pinpoint the precise time and place to deliver it thanks to
location tech. As you enter a store, a retailer can deliver just
the right product offering.
2
THE RISE OF THE CONNECTED HOME
ON THE FLOOR:
We’ll see plenty of new smart home devices ranging
from app-connected door locks to air-quality monitors to
appliances that even cook you dinner. People can mix and
match them to make their homes smart according to their
own needs and imaginations.
ON THE JOB:
With homes becoming more connected through smart
devices, there’s a big implication for CPG marketers to
cultivate loyalty through auto-replenishment. That’s
wonderful news if your brand is already in the home—
and terrible news if it isn’t.
3
TABLETOP MANUFACTURING
ON THE FLOOR:
Advances in 3D printing technology and lower costs will
push at-home manufacturing ever closer to the mainstream.
People are exploring the boundaries of 3D printing, and
while we’re far from making retail stores obsolete, we’re
edging closer to that reality.
ON THE JOB:
3D printing speeds up feedback loops, reduces costs and
increases innovation for both the everyday entrepreneur
and large-scale corporations. Marketers reap the value in
faster timelines to market and reduced overhead, but also
need to embrace the new creator mentality of consumers
doing the same.
4
INNOVATION IN MOBILE & TV
ON THE FLOOR:
While true, rollable flat screen TVs are still on the horizon,
look for other innovative TV technologies this year like
curved, super-sized and flexible displays that help these
devices fit more seamlessly into our homes.
ON THE JOB:
Connected TVs will continue to fragment consumer
viewing habits across platforms. Heavy TV marketers will
need to shift their traditional media model to reflect the key
differences in consumption and engagement. Although tech
is driving the change, marketers must maintain a human
touch to engage customers, not push them away.
5
AUTOMOTIVE & TECH CONVERGENCE
ON THE FLOOR:
With smartphones becoming ever more sophisticated and
auto manufacturers looking to streamline their platforms,
it seems clear that the industry is primed for a convergence.
Expect to see new ways to integrate the tech in your pocket
with your car’s dashboard.
ON THE JOB:
The connected car will become the fourth media platform
to entertain, inform and acquire new customers across
categories. Marketers can more seamlessly follow
consumers from outside the car to behind the wheel.
Read Engadget’s full article on the CEA BLOG and find out
how these trends will impact your business on the ground
at CES by contacting us HERE.