PDF, 7.59MB - Everbridge.com

Solutions for Unified Critical Communications
Increasing Your Resident Opt-In Database
October 28, 2015
House Keeping
Managing Incidents. . . Engagement
Webinar ID 123-456-789
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2
Agenda
• Community Engagement To Drive Subscriber Opt-in
• Best Practices To Grow Your User Base
• Case Studies
• South Brunswick, NJ: Hurricane Sandy 2012
• Using Zip Code Opt-Ins and Weather Updates
• Philadelphia, PA: Papal Visit 2015
• Leveraging Keyword Opt-Ins for a Special Event
• Fort Worth, TX
• Setting Goals
• What is Community Engagement and What Does it Mean For Me?
• Features
• Zip Code Opt-In
• Keyword Groups
• Social Media Publishing
• Google Alerts
• OneBridge Resident App
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Speakers
Jim Gatta
Director,
Community Engagement
Scott Benoit
Sr. Director,
Product Management
Everbridge
Everbridge
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Best Practices
What we’ll be covering…
•
•
•
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Setting Goals and Expectations
Marketing
Working with Local Agencies
Messaging
http://strategicphilanthropyinc.com/wp-content/uploads/2013/07/Blog-21-best-practices.jpg
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Set Goals and Expectations
• Set benchmarks for opt-in goals
• Plan how you will achieve your goals
• Devote appropriate time and resources
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Marketing - Leverage Local Media
Press Outreach
• Promote your platform through
• Local TV news
• Newspapers
• Online sources (Patch, bloggers)
• Radio
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Marketing - Web
Use each of your messaging tools to advertise the others
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Marketing - Web
Use each of your messaging tools to advertise the others
e-Blast Marketing
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Marketing – Leverage Public Locations and Transportation
Billboard & Bus Bench Marketing
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Think Outside the Box – Work with Community Groups
Start: 2,400
End: 5,800
Courtesy: Denville, NJ
Community Groups
Scouts, Neighborhood Watch, Libraries,
Community Centers, Sports Clubs, PAL, DARE
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Think Outside the Box – Work with Local Schools
Start: 15,000
End: 18,000+
Schools
Newsletters to parents, PTOs, SROs,
Signage at sporting events
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Think Outside the Box – Get Creative!
Campers, Hikers and
Fishermen:
Text “LAKEALERTS”
To 888777
Courtesy: Shelby County EMA, IL
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Messaging: Relevance & Consistency
Source: IACP
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Messages
Types of alerts
Target your audience
• Provide relevant and interesting
updates that incentivize them
to opt-in
• Community news, local
events, positive news
• Safety tips for the holidays
• Share information that affects
their daily lives
• Traffic, road closures,
detours, parking bans,
festival or event updates
• Share critical information and
solicit help
• Missing and Wanted
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Messages
Deliver information throughout the lifecycle of events
Ensure you’re sharing information with your audience
• This can keep them engaged
• Helps you control information
• Increases the likelihood a resident or visitor sees a message
• Increase chance it goes viral
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Messages
Deliver information throughout the lifecycle of events
Ensure you’re sharing information with your audience
• This can keep them engaged
• Helps you control information
• Increases the likelihood a resident or visitor sees a message
• Increase chance it goes viral
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Writing a Message
Tips to Remember
• Remember the recipient
• Include a “call to action”
• Avoid insider terms
• Write in phrases, not sentences
• Drop words, punctuation
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Writing a Message
Tips to Remember
• Remember the recipient
• Include a “call to action”
• Avoid insider terms
• Write in phrases, not sentences
• Drop words, punctuation
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Use Cases
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Case Study: Hurricane Sandy
Use Case: Zip Code Opt-Ins and Weather
South Brunswick, NJ
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Case Study: Hurricane Sandy
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Case Study: Hurricane Sandy
• Ahead of the storm, South Brunswick Police got the word out to
residents:
•
•
Text your Zip Code to 888777 to receive public safety alerts and information during Sandy
Shared on Twitter and Facebook
•
Media outreach to local TV, newspaper, and radio
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Case Study: Hurricane Sandy
• Ahead of the storm, South Brunswick Police got the word out to
residents:
•
•
Text your Zip Code to 888777 to receive public safety alerts and information during Sandy
Shared on Twitter and Facebook
•
Media outreach to local TV, newspaper, and radio
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Case Study: Hurricane Sandy
SOME HIGHLIGHTS
• All county communications failed during the storm - Nixle Community
Engagement was the only way they could send out alerts
• When the PD sent out an Advisory regarding a "charging station," over 1,700
people showed up to charge their electronic devices
• When they sent a notification that a gas station opened up, it was mobbed
• When they sent a notification that a deli opened, it was also mobbed
• When the police arrived at a town hall meeting the following weekend, they
received a standing ovation from residents for their communications
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Case Study: Hurricane Sandy
• Received 803 ‘thank you’ e-mails
• By the end of the storm, opt-in had
risen from 8,000 to 15,000
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Case Study: Hurricane Sandy
Confidential & Proprietary
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Case Study: Hurricane Sandy
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Case Study: Hurricane Sandy
Confidential & Proprietary
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Case Study: Hurricane Sandy
“I’m going to go as far as telling everyone that I believe it’s your public duty to subscribe to this service.”
-Fort Lee, NJ Mayor Mark Sokolich
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Case Study: Papal Visit
Use Case: Leveraging Keyword Opt-Ins For a Special Event
Philadelphia, PA
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Case Study: Papal Visit
Attendance
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500,000 on Saturday
1 million on Sunday
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71 Local, State, and Fed Agencies
6,000 National Guard Soldiers
Thousands of Police and Firefighters
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1,000 Emergency Medical Personnel
100+ Ambulances
Law Enforcement
Medical
No-Traffic Zones
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25 miles of highway closed
4.7 sq. mile “Traffic Boxes”
• No cars in or out
Fencing around Downtown
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Case Study: Papal Visit
888777
PAPALVISIT
September 26-27, 2015
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Case Study: Papal Visit
1. Before The Event
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Public Awareness Campaign
2. During The Event
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Before
Consistent, Relevant Messaging
During
3. After The Event
•
Encourage zip code opt-in
After
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Case Study: Papal Visit
1. Before The Event: Public Awareness Campaign
• Walking Map
• Press Release
• Local Media
• TV, Newspapers, Blogs
• Social Networks
• Twitter & Facebook
• Nixle Messaging from Area Agencies
• Ex: New Jersey State Police,
Wilmington DE Police
• Influencers & Local Orgs
• Two State Senators
• PA, NJ, DE Public Education
Associations
• National Night Out
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Case Study: Papal Visit
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Case Study: Papal Visit
‘PAPALVISIT’ Opt-ins
In 7 years, the City of
Philadelphia amassed 15,000
Twitter followers and 3,000
Facebook Likes
14000
12000
10000
8000
6000
2000
27-Sep
25-Sep
23-Sep
21-Sep
19-Sep
17-Sep
15-Sep
13-Sep
11-Sep
9-Sep
7-Sep
0
5-Sep
Philadelphia amassed 11,449
opt-ins using Community
Engagement
3-Sep
In 7 days, the City of
4000
Opt-ins
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Case Study: Papal Visit
2. During The Event: Consistent, Relevant Messaging
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Case Study: Papal Visit
3. After The Event: Encourage Zip Code Opt-in
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Case Study: Fort Worth, TX
Use Case: Goal Setting
Goal – 50,000 Registered by 2018
Fort Worth, TX
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Case Study: Fort Worth, TX
Marketing
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Case Study: Fort Worth, TX
Radio
First Radio Advertisement in 2013
• KDMX-FM or 102.9 FM
• KLNO-FM or 94.1 FM
• KRNB-FM or 105.7 FM
Second Radio Advertisement in 2014
• KDMX-FM or 102.9 FM
• KLNO-FM or 94.1 FM
• KRNB-FM or 105.7 FM
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Case Study: Fort Worth, TX
Resident Participation History
• 1000th Registration
• 4000th Registration
• 12,000th Registration
• 15,000th Registration
• 24,984 Registrations
• Goal
January 2012
January 2013
January 2014
July 2014
Today
50,000 Registered by 2018
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COMMUNITY ENGAGEMENT BUILDING AN OPT-IN COMMUNITY
Fairbanks AK Police
10,067
Tillamook OR
3,245
Teton County WY
8,712
Michigan State Police
Illinois Dept. of Public Health
125,565
84,358
Dearborn MI Police
Kansas City MO Police
9,888
13,536
Westchester NY Police
17,263
California Highway Patrol
208,823
New Jersey State Police
221,940
LA Sheriff’s Department
100,772
Ocean County Sheriff NJ
36,359
Alameda Sheriff CA
37,702
South Brunswick NJ Police
18,469
San Diego CA Police
14,446
Calvert County MD
9,469
SC Dept. of Public Safety
26,655
Franklin, IN
10,268
Honolulu OEM
38,619
Hawaii Police
20,855
Manchester NH
6,974
San Angelo TX Police
10,915
Ft. Worth TX
24,984
Tarrant County TX
33,391
Santa Rosa FL
10,193
Louisiana State Police
47,764
Huntsville AL
9,973
Tennessee EMA
64,223
Clayton County GA
30,430
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Solutions for Unified Critical Communications
EVERBRIDGE COMMUNITY ENGAGEMENT
Scott Benoit
September 2015
INTRODUCTION
INTRODUCTION
Scott is currently Everbridge’s Senior
Director of Product Management and a
Certified Scrum Product Owner (CSPO).
Responsibilities at Everbridge include:
acting as the Product Owner of all
Community Engagement-related
products for both web and mobile
applications, User Experience design,
and communicating with all involved
teams during a product launch. Prior to
Everbridge, Scott led the Nixle Product
team until it’s acquisition in late 2014.
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LEVERAGE EMS AND PIO NETWORKS
EMERGENCY MANAGEMENT
EVERBRIDGE SUITE
Emergency Communications
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Emergencies
Hurricanes, blizzards
Fire evacuations
Terrorism
Community Engagement | Used by PIOs
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Local crime
Road closures
Water main breaks
Missing persons
LOCAL PUBLIC SAFETY AGENCIES
9,000+ US Agencies - 3 M Opt-Ins
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OVER 9,000 AGENCIES USE EVERBRIDGE AND NIXLE TODAY
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COMMUNITY ENGAGEMENT VALUE CYCLE
Engage your community and improve emergency response
COMMUNITY OUTREACH
Opt-Ins | Mobile | Facebook
Twitter | Google
BETTER EMERGENCY RESPONSE
MORE COMMUNITY CONTENT
When it REALLY Matters
Better Informed Residents
MORE COMMUNITY
OPT-INS
MORE ENGAGEMENT
Share and Go Viral
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EASY REGISTRATION
RESIDENTS CAN EASILY SIGN UP FOR COMMUNITY ALERTS
Increase resident opt-in rates up to 10X
Texting their zip code
to 888777
Customizing a
Nationwide User
Profile at Nixle.com
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BUILD AN OPT-IN COMMUNITY
Leverage existing anonymous opt-ins
LA County
Sheriff
Monrovia PD
Arcadia PD
91016
Monrovia FD
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THE NETWORK EFFECT
Monrovia PD
91016 FEED
Monrovia FD
Arcadia PD
1,000 USERS
Nixle Wire
LA County
Sheriff
A feed for every location
that multiple agencies can
contribute to
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LOCALS AND VISITORS CAN SIGN UP FOR EVENT UPDATES
Ideal for large groups of people to opt-in
to receive important public event
information
888777
• Text a key word
jazzfestival
• For example:
jazzfestival to 888777
• Get event info
• At event conclusion, invite
them to sign up for more
alerts
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LEVERAGE EVENT BASED OPT-INS
KEYWORD:
WMATA
KEYWORD:
SCOTUS
KEYWORD:
dcjazzfestival
KEYWORD:
SanityFear
KEYWORD:
DCMALL
KEYWORD:
Inauguration
KEYWORD:
HeroGames
KEYWORD:
PoliceWeek
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OneBridge
ONEBRIDGE
What is OneBridge?
OneBridge is a new web and mobile
application that allows residents to opt in to
receive public safety information from official
Everbridge and Nixle agencies.
Residents can also use OneBridge to
communicate with their neighbors to create
a stronger and more engaged community.
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ONEBRIDGE
Home neighborhood
Users will be associated
with a home neighborhood
and receive all information
that is published to that
neighborhood
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ONEBRIDGE
Search flow
2
1
SEARCH:
Easily search for other
locations throughout
the U.S.
2
SUBSCRIBE:
Users can subscribe
to multiple locations
3
NAVIGATE:
The location will be
added to the user’s
navigation
3
1
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ONEBRIDGE
Posting
Residents can contribute
to the discussion by
posting messages to
their neighbors
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COMMUNITY ENGAGEMENT
Anonymous tipping
Residents can submit
anonymous tips via
web form or SMS
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COMMUNITY ENGAGEMENT
Anonymous tipping options
SMS
WEB FORM
Residents can
submit anonymous
tips via web form
or SMS
NOTE:
Tips will only be supported
for Nixle Customers for the
first 2 versions of CE. Tipping
will be introduced to EB
customers in Q1 2016
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COMMUNITY ENGAGEMENT
Social sharing
Residents can also
share important
information across
social media channels
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THANK YOU!
Q&A
#EBCommunity
Note:
Presentation slides will be available on
our blog at blog.everbridge.com
Use the Q&A
function to submit
your questions.
66
THANK YOU!
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http://www.everbridge.com/request-demo/
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