info - Trans4media

2016 Presented by Trans4media
Delivering Quality Impressions
Advertiser Benefits
• Significant Dwell Time in a
Captive Environment
• Increased Message Retention
• Geo-Targeting
• Auditable Demographic &
Lifestyle Data
25% of game day
attendance is
brought in by the
ferries
www.ferrymedia.com 206.283.4440
2
Largest ferry
system in the US
Over 23 million
riders per year
Fleet of 22 large ferries
Operating 20 terminals
Completes 450
trips per day
Ridership numbers based on 2014 statistics-WSDOT
www.ferrymedia.com 206.283.4440
3
HHI
147 Index to Seattle DMA
Average HHI
$88,000
Education
146 index to Seattle DMA
(75% some college or more)
Employment
77% System-wide
Gender Composition
49% Male; 51% Female
Median Age
49 Years
Demographic
18-34 29%, 35-54 40%, 55+ 28%
Reason for Travel
Commute, Recreation, Local Tourism, Social
Ever Rode a Ferry
85% of DMA Population
Seattle/Bainbridge Route
Average HHI=$104,000
Average HHI for 75% of the
ridership=$124,000
www.ferrymedia.com 206.283.4440
4
Ticket Booth Domination
Turnstiles Bremerton Side (South)
Map Wall
Turnstiles Bainbridge Side (North)
www.ferrymedia.com 206.283.4440
Turnstile Detail
5
Exterior Footbridge Sign, Seattle Ferry Terminal 5’ x 34’, Facing Auto Staging and Downtown
www.ferrymedia.com 206.283.4440
6
Bainbridge Terminal Entrance/Exit Wall
Bremerton Terminal Entrance/Exit Wall
www.ferrymedia.com 206.283.4440
7
Vessel Dom Zone
Cabin Wall
Vessel Dom Zone
Founder’s Wall
www.ferrymedia.com 206.283.4440
8
Your message
in unexpected
places…
Quad Door Sets
Café Gate Banner
Quad Door Sets (full coverage)
Stair Risers
www.ferrymedia.com 206.283.4440
Larry on the ferry !
9
WSF Central Sound Video System
4 Major Routes Covered:
• Edmonds/Kingston Route, 12 Screens
• Seattle/Bainbridge Route , 16 Screens
• Seattle /Bremerton Route, 10 Screens
• Mukilteo/Clinton Route, 8 Screens
The screens are 46” LCDs and are strategically
placed throughout the ferries and terminals
Total number of screens: 46
Frequency :
1X :15 second spot per 15 minute loop
4X 15 minute loops per hour
4X :15 second spots per hour
20 hours per day = 80 spots per day
30 days per month = 2400 spots per month
46 screens = 110,400 spots per month
The loop includes news, weather and ferry customer information.
We program the content ourselves, you may change out creative as often as you wish.
www.ferrymedia.com 206.283.4440
10
The Popular Washington State Ferries Web Site is available for Advertising
http://www.wsdot.com/ferries/schedule/Default.aspx
Value Proposition:
Total Exclusivity!
One Advertiser
on all 11 pages
100% Share of Voice
Latest CTR .43%
CTRs have never been
below .30%
Includes the Main Schedule Page, All Schedule Detail Pages and
the Vessel Watch Page
Average Monthly Page Views: 1,000,000
www.ferrymedia.com 206.283.4440
11
The Best Venue for your Next Promotion
Visible • Cost Efficient • Targeted
Interact with WSF’s passengers in a relaxed
and fun environment.
The Possibilities are Endless:
• Sampling
• Product Demonstration
• Coupon Distribution
• Entertainment
“Just wanted to loop back and share some of the great success we saw upgrading ferry riders last
weekend! Many thanks again for all of your help in pulling off this huge event!”
- Erin Cawley-Morse, Colehour + Cohen
www.ferrymedia.com 206.283.4440
12
13
For More Information Contact:
Larry Adams
[email protected]
Jayne Russell
[email protected]
Trans4media
206.283.4440
200 1st Ave West , Suite 308
Seattle, WA 98119
206.283.4440