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COST CONTROL
“Ryanair generate demand through lowest prices” –
(Walmart)
“Ryanair prices off it lowest cost base, not competitor
fares” – (LUV)
In an unregulated commodity business, a company
must lower its costs to competitive levels or face
extinction” – (Warren Buffet)
(c) This presentation is subject to copyright and may not be copied or used without the express consent of Ryanair
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Source: Latest published
(c) This presentation is subject to copyright and may not be copied or used without the express consent of Ryanair
8
Ryanair – No 1 for customer service delivery
Airline
% Punctuality
Lost Bagg /1000 pax
% Complexion
Ryanair
85
0.5
99.2
Lufthansa
81
15.1
98.8
Air France
80
16.5
98.3
SAS
78
11.9
97.7
Easyjet
76
NS/NC
NS/NC
Iberia
75
15.5
98.6
British Airways
70
27.7
98.3
RTP = Refuse to Publish
•Flights arriving within 15 minutes of STA. Validated by CAA 3 months in arrears
Source: Ryanair and Easyjet monthly stats compared to Association of European Airlines: January - December 05
(c) This presentation is subject to copyright and may not be copied or used without the express consent of Ryanair
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Ryanair has 5 year Hotel Partnership
Choice of 20,000 Hotels across Europe
From most economic till 5 Stars luxe
Available in the 130 destinations
Reservations www.ryanair.com
From 2008, dynamic packaging
(c) This presentation is subject to copyright and may not be copied or used without the express consent of Ryanair
12
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PAX M’s
2000 - 2007
50
40
CAGR = 27%
30
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PAX M
50
“A Companhia Aérea Favorita no Mundo”
40
30
20
10
THAI
CATH
SINGA
AA
KLM
AF
BA
LUFT
Source: IATA published statistics compared to Ryanair current year forecasted traffic
(c) This presentation is subject to copyright and may not be copied or used without the express consent of Ryanair
RYA
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Pax M’s
80
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70
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84
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78
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50
72
62
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40
52
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30
42
35
20
FY
'06
'07
'08
'09
'10
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***Aircraft numbers adjusted for sale of 10 aircraft per year 2008 - 2010
(c) This presentation is subject to copyright and may not be copied or used without the express consent of Ryanair
'12
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19 bases
130 airports
483 routes
800 daily departures
136 Boeing 737-800s
Youngest fleet
42,5 M p/a
(c) This presentation is subject to copyright and may not be copied or used without the express consent of Ryanair
16
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18 Bases
437 Routes
114 Aircraft
(c) This presentation is subject to copyright and may not be copied or used without the express consent of Ryanair
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-- 33
%
(c) This presentation is subject to copyright and may not be copied or used without the express consent of Ryanair
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13 Routes
4 Aircraft
4 Aircraft
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1 Million FREE Seats – No Taxes, No Fees, No Charges
Must End midnight Monday
Nobody beats Ryanair’s prices – GUARANTEED
Find cheaper and we pay DOUBLE the difference
RYANAIR.COM – the lowest fares GUARANTEED
(c) This presentation is subject to copyright and may not be copied or used without the express consent of Ryanair
24
1 MILLION SEATS
FREE
NO TAXES, NO FEES, NO CHARGES
(c) This presentation is subject to copyright and may not be copied or used without the express consent of Ryanair
25