S O M E R S E T C O L L E C T I O N

S O M E R S E T
t r o y,
C O L L E C T I O N
m i c h i g a n
THE
FORBES
COMPANY
The Forbes Company is a nationally recognized
owner, developer and manager of iconic regional
shopping
centers, that are known throughout their
respective
fashion
markets
leadership,
for
their
distinctive
retail
innovation,
architecture
and
luxury appointments. The Forbes Company creates
exceptional
THE MALL AT MILLENIA
Orlando, Florida
retail
destinations
SOMERSET COLLECTION
Troy, Michigan
with
no
equal.
WATERSIDE SHOPS
Naples, Florida
THE GARDENS MALL
Palm Beach Gardens, Florida
SOMERSET
This
luxurious
Michigan’s
of
Oakland
COLLECTION
shopping
Golden
County,
center
Corridor.
one
of
in
Situated
the
Troy
in
crowns
the
wealthiest
heart
regions
in the U.S., Somerset Collection is the epicenter for
luxury retail in the state of Michigan. Underneath
Somerset Collection’s palatial ceilings, and connected
by its 700-foot stunning glass skywalk, more than
170
revered
include
Neiman
Salvatore
retailers
Marcus,
Ferragamo,
await.
Saks
Renowned
Fifth
Burberry,
names
Avenue,
Louis
Gucci,
Vuitton,
Giorgio Armani, Versace, Max Mara and Tiffany & Co.
NOT SEEN
ANYWHERE
ELSE IN THE
STATE OF
MICHIGAN...
MORE
THAN
170
U N D U P L I C AT E D
STORES,
IN
NEIMAN MARCUS
7 FOR ALL MANKIND •
•
THE
INCLUDING
60
M A R K E T,
ANCHORED
SAKS FIFTH AVENUE
ALLEN EDMONDS •
•
T H AT
NORDSTROM
ANNE FONTAINE •
•
ARE
BY
MACY’S
APEX BY SUNGLASS HUT
ARHAUS • ARITIZA • BROOKS BROTHERS • BURBERRY • THE CAPITAL GRILLE • COLE HAAN
CRATE & BARREL •
DAVID YURMAN •
DESTINATION MATERNITY •
THE DETROIT SHOPPE
ECCO • EILEEN FISHER • EMPORIO ARMANI • FREE PEOPLE • GIORGIO ARMANI • GUCCI
HALSTON HERITAGE • HENRI BENDEL • HERVE LEGER • HUGO BOSS • INTERMIX • IVIVVA ATHLETICA
KATE SPADE NEW YORK • KIEHL’S • LACOSTE • LEGO • LILLY PULITZER • L.K.BENNETT
LOUIS VUITTON • MADEWELL • MARMI • MAX MARA • MCCORMICK & SCHMICK’S • MICROSOFT
THE NORTH FACE
•
OMEGA
•
OPTICA
•
PARADISE PEN
•
POTTERY BARN KIDS
RESTORATION HARDWARE • SALVATORE FERRAGAMO • ST. CROIX • ST. JOHN • STUART WEITZMAN
TIFFANY & CO.
•
TOMMY BAHAMA •
URBAN OUTFITTERS •
VERSACE
•
TORY BURCH •
VINCE •
TRUE RELIGION BRAND JEANS
VINEYARD VINES •
WOLFORD BOUTIQUE
EXCEPTIONAL
After
a
shopping
gratifying
the
CUISINE
Collection,
assortment
of
guests
notable
can
enjoy
restaurants.
These signature establishments represent the best in
their niche from fine dining to casual fare. Selections
include
The
California
Café,
J.
Capital
Pizza
McCormick
Alexander’s
Grille,
Brio
Kitchen,
&
and
Neiman
Schmick’s,
P.F.
Tuscan
Chang’s
Grille,
Marcus
Peacock
Cafés,
China
Bistro.
ARCHITECTURAL
DRAMA
Soaring glass ceilings illuminate a modern oasis of
dancing fountains and sparkling marble floors. Regal
palms and topiaries grace airy open passageways bathed
in natural light. Somerset Collection’s award-winning
architecture imparts effortless grandeur and comfort.
Crisp light-filled interiors with impeccable glass and
wood craftsmanship create the ambiance. While stunning
sculptures, trickling fountains and a vast moving skywalk
soothe and ease, the space acts as an ideal backdrop for
the carefully orchestrated services that await the guests.
P R E M I E R
L O C A T I O N
Somerset Collection, known as “Downtown Michigan,” in
the dynamic heart of Oakland County, serves many roles.
It gives retail luster to the state’s Golden Corridor
amidst 12 million square feet of bustling office space and
more than 50,000 area workers. It acts as a Northern
luxury beacon, drawing Great Lakes visitors from Ohio,
Indiana and Ontario, Canada. And, closer to shore, it
is the preferred shopping destination for the affluent
communities of Bloomfield Hills, Bloomfield Township,
Birmingham, Franklin, Oakland Township and Rochester
with some of the highest household incomes in the U.S.
A
WEALTH
OF
OPPORTUNITY
REMARKABLE GUESTS
POPULATION OF MICHIGAN 9.9 MILLION
|
POPULATION OF OAKLAND COUNTY 1.2 MILLION WITH 490,000 HOUSEHOLDS
Somerset Collection’s guests exhibit strong patronage patterns across the board. More than 70% of guests shop both Somerset Collection
No rth and S o u t h . Th e s e k e y s h o p p e r g ro up s r ep r es en t t h e h i g h es t h o us eh o l d i n c o m es i n t h e c o u n t y a n d v i s i t m o r e t h a n t w o s t o r e s o n a v e r a g e .
SHOPPER
PROFILE
Overall
Shopper
% of Total Shoppers
Trade Area
Shoppers
Seasonal
Resident
Shoppers
Area
Workers
Market
Visitors
Business
Visitors
51%
5%
21%
18%
5%
U.S. Benchmark
for all Shoppers
SOMERSET
COLLECTION
NORTH
% Female
64.5%
72.2%
73.5%
51.5%
44%
14%
65.8%
Average Age
39.7
40.3
53.3
39.3
35
41
38.8
Average HH Income
$118,668
$121,551
$164,300
$138,432
$86,786
$96,250
$85,027
Average Expenditure
$162.70
$158.98
$156.53
$159.55
$220.48
$235.77
$100.74
Length of Visit
86.3
85.5
86.9
66.9
125
97
80.3
# Stores Visited
2.6
2.6
2.8
2.2
3
2.7
1.8
Women’s Apparel
Men’s Apparel
Average age 35.5
Average age 32.5
SOUTH
Women’s Apparel
Men’s Apparel
Average age 47
Average age 45
MARKET FACTS
Somerset Collection is the #2 tourist attraction for
guests staying with friends and family, second only to
The Henry Ford Museum and Greenfield Village.
Somerset Collection is located in the heart of “The
Golden Corridor” known for its more than 12 million
feet of office space and 50,000 area office workers
within three minutes of the Center.
Somerset Collection draws from the Great Lakes
region including Ohio, Indiana and Ontario, Canada
and is often referred to as “Downtown Michigan.”
Shoppers drive an average of 37 minutes to visit
Somerset Collection far exceeding the industry
benchmark.
The primary trade area includes the affluent
communities of Bloomfield Hills, Bloomfield
Township, Birmingham, Franklin, Oakland Township
and Rochester.
Somerset Collection is the preferred shopping
destination for both international and regional
college students. The Collection draws from
45 major universities within a two hour radius
of the center.
Somerset Collection’s guest amenities include two
full service concierges, platinum guest program and
seven valet parking locations.
The Metro Detroit area, Detroit in particular, is
becoming a “brand” as recognizable and desired as
Chicago and New York.
Detroit is the new “it” city with more adults 21–35
years of age relocating to the area for careers in
engineering, technology and the arts. These new city
dwellers look to Somerset Collection as the only
shopping destination in the area to provide the bestin-class and first-to-market retail for their lifestyle.
The Detroit metropolitan area hosts more than 15
million visitors per year. Of these, 6 million are day
visitors, and 9 million spend at least one night. The
majority of overnight visitors, 68%, stay with friends
and family.
Of the 490,000 households in Somerset Collection’s
primary ETA, 155,000 exceed $120,000 HHI and
225,000 exceed $75,000.
Michigan is one of the most philanthropic states in
the U.S.
84% of the adult population in the trade area shows
the strongest tendency to shop upscale retailers.
The average expenditure per visit at Somerset
Collection is three times the industry benchmark.
Somerset Collection boasts more than 60 stores and
restaurants that are one-of-a-kind in Michigan, with
luxury brand stores flourishing. Many are in the top
five in their company’s portfolio.
Somerset Collection’s City Loft, in the heart of
Downtown Detroit, generated more than a million
dollars in positive media, and more than $100,000 in
sales, with luxury outselling all categories of product.
Lak e
Hur on Household Income
2015 Average
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402
402
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75
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69
Legend
^
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Somerset Collection
69
Somerset 45 Minute Drive Time
21
Somerset 60 Minute Drive Time
§
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¦
75
2015 Average Household Income
§
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94
22
18
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75
20
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1
5
96
Anchor
Bay
19
15
10
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2 6
24
17
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7
8
11
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14 4
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16
9
12
13
96
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275
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75
$49,999
$50,000 -
$59,999
$60,000 -
$69,999
$70,000 -
$79,999
$80,000 -
$89,999
$100,000
Selected Communities
by Average Household Income
401
75
§
¨
¦
$39,999
$40,000 -
1 - $221,222 - Bloomfield Hills
2 - $198,253 - Franklin
401
3 - $180,744 - Barton Hills
4 - $168,752 - Grosse Pointe Shores
5 - $168,723 - Orchard Lake Village
6 - $166,949 - Bingham Farms
7 - $155,755 - Beverly Hills
8 - $153,286 - Huntington Woods
9 - $153,271 - Grosse Pointe Farms
10 - $149,297 - Birmingham
11 - $141,852 - Pleasant Ridge
12 - $135,473 - Grosse Pointe
13 - $130,287 - Grosse Pointe Park
14 - $122,407 - Grosse Pointe Woods
15 - $115,811 - Troy
16 - $112,240 - Northville
17 - $111,266 - Novi
18 - $108,711 - Rochester
Hills
Lak
e
19 - $108,394 - Rochester
Erie
20 - $107,557 - Sylvan Lake
21 - $106,535 - Leonard
22 - $106,300 - Lake Angelus
23 - $103,714 - Lathrup Village
24 - $100,909 - Farmington Hills
¨
¦
§
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275
3
$30,000 -
Above
Lak e St
Clair
§
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$30,000
$90,000 - $100,000
696
23
Below
Pigeon
Bay
.
0
3.5
7
Miles
14
Lak e
Hur on
2015 Average Household Net Worth
¨
¦
§
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402
§
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¦
75
§
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69
69
Legend
^
_
18
§
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75
69
22
94
Anchor
Bay
14
Somerset 60 Minute Drive Time
20
2015 Average Household Net Worth
19
Below
§
¨
¦
75
96
1 3
§
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¦
96
21
$600,000 - $799,999
§
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¦
9
§
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8
10
13 4
75
§
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96
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94
7
12
16
Lak e St
Clair
Above
$1,000,000
Selected Communities
by Average Household Net Worth
1 - $2,918,703 - Franklin
2 - $2,904,378 - Bloomfield Hills
3 - $2,751,668
401 - Bingham Farms
4 - $2,610,384
- Grosse Pointe Shores
401
5 - $2,481,099 - Orchard Lake Village
6 - $2,211,035 - Barton Hills
7 - $2,053,814 - Grosse Pointe Farms
8 - $2,008,691 - Huntington Woods
9 - $1,937,533 - Beverly Hills
10 - $1,930,133 - Pleasant Ridge
11 - $1,761,156 - Lathrup Village
12 - $1,636,588 - Grosse Pointe
13 - $1,610,950 - Grosse Pointe Woods
14 - $1,553,776 - Lake Angelus
15 - $1,438,235 - Birmingham
16 - $1,296,673 - Grosse Pointe Park
17 - $1,262,572 - Troy
18 - $1,160,519 - Leonard
19 - $1,132,260 - Rochester Hills
20 - $1,112,205 - Pearl Beach
Pigeon21 - $1,109,379 - NorthvilleLak e
Erie
Bay 22 - $1,053,435 - Lake Fenton
23 - $1,044,190 - Livonia
24 - $1,020,410 - Wolverine Lake
¨
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94
6
$800,000 - $999,999
696
11
696
§
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275
23
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^
_
$400,000 - $599,999
15
24
$200,000
$200,000 - $399,999
17
2
5
Somerset Collection
Somerset 45 Minute Drive Time
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¨
¦
402
94
§
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¦
94
§
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275
§
¨
¦
75
.
0
3.5
7
Miles
14
SUCCESSFUL
MARKETING
PROGRAMS
DESIGNED
FOR YOU...
STRATEGIC PROGRAMMING AND PARTNERSHIPS, COUPLED WITH CUSTOMIZED CENTER INITIATIVES, PROVIDE
SOMERSET
COLLECTION
RETAILERS
WITH
THE
BRANDING EFFORT RESULTS
• Increase drive time to property:
50% greater than national average
• Increase average time spent at property:
42% greater than national average
• Increase average expenditure at property:
2.7 x the national average
FILM SERIES
Somerset Collection has created an ongoing series of
short films exploring the world of fashion. Utilizing pieces
from top designers, the series serves as the introduction
to individual retailers’ seasonal films.
OUTSTANDING
MARKETING
SUPPORT
Looks like a gallery. Sells like a store. Somerset Collection
is changing the face of retail with a curated retail
collection in a 4,000sf showroom in Detroit.
THEY
DESERVE.
SIGNATURE EVENTS
F r o m M o t h e r ’ s D a y Te a s t o S a n t a ’ s
Magnificent Departure, each season,
Somerset Collection creates iconic
experiences for their guests.
THE PERFECT 10
Selected monthly, from apparel to home goods, guests
enjoy Somerset Collection’s favorites with a feature on
t h e i r w e b s i t e c a l l e d Th e Pe r fe c t 1 0 .
MEDIA PARTNERSHIPS
Fro m t h e S u p e r B o w l t o t h e T h a n k s g i v i n g Da y Pa r a d e ,
Somerset Collection promotes the center’s retailers during
key programming.
CATEGORY
EVENTS
SOMERSET DIRECT
THAT
-HINGE SCORE
HOLIDAY 2015
HOLIDAY 2015
Through their network of media
partnerships, Somerset
Collection provides the
necessary public relations
of
support to generate awareness
of each retailer’s promotions
and philanthropic events. In addition, each year a custom
holiday magazine is published and is treaured as a
keepsake coffee table book.
A TALE
TWO CITIES
A TALE of TWO CITIES
the Forbes company
theforbescompany.com