heroes final program

HEROES
Alyssa Castiglia
April 8, 2016
Valencia, Spain
her original empowering stories
15:30-16:10
Whistle (While You Work It): Owning your Personal Brand
Authenticity can be an overused buzzword.
So what does it really take to be authentic in
a world where everyone is trying to be the
next best thing? And if the medium is the
message, how can we transcend mediums
to increase fan engagement and
communicate our identity? This panel will
highlight the importance of branding,
marketing, fan engagement, and exposure
across multiple touch points to set yourself
apart as an artist and entrepreneur.
A&R Manager
Island Records
Celia Carrillo
Director of Marketing
Live Nation, Madrid
Christiane Kinney
Entertainment Attorney
LeClairRyan
Dorothy Hui
VP Digital Business
Sony UK
SPEAKERS
Celia Carrillo
Christiane Kinney
Katina Bynum
Tatia Adams Fox
Taylor Trudon
Fruzsina Szép
Director
Lollapalooza, Berlin
GurJ Bassi
INDUSTRY RELATIONS DIRECTOR
Pandora
Katina Bynum
SVP
Young Money/Cash Money Records
16:15-16:30
In The Spotlight Live: Fruzsina Szép
Michelle Stoddart
SVP Global Creative Synch
Kobalt Music Group
Fruzsina Szép is the Festival Director for
Lollapalooza Berlin. Get an insider’s look at
what goes into programming one of the
largest music festivals in Europe.
Tatia Adams Fox
Founder & CEO
New School of Etiquette
16:35-17:15
Don’t Stop the Music: Getting Your Songs into Movies and More
Sync is a great way to get your songs out
there, but how do you cut through the
noise, get noticed by a Music Supervisor,
and place your song into a film? We’ll
examine the process from the perspective
of both publishing and supervision, and give
you helpful hints to get heard.
Taylor Trudon
Editor
MTV News
Tess Taylor
SPEAKERS
President
NARIP
Christiane Kinney
Michelle Stoddart
Tess Taylor
TRACI ADAMS
- Networking Coffee Break -
SVP PROMOTION
EPIC RECORDS
17:55-18:35
Everything Has Changed: Evolving Digital Trends & Today’s Influencers
With the rise of new digital technologies,
music discovery and engagement has
undergone a seismic shift. Where once a
few record label executives decided who
and what the masses heard, now the music
industry is becoming democratized. But has
it really? Or has the role of gatekeeper
merely shifted from one place to another?
This panel explores the influencers of
today’s music ecosystem, how they exert
their influence, and what needs to be done
in order to be seen and heard.
Powered By
SPEAKERS
Alyssa Castiglia
Dorothy HuI
Gurj Bassi
Traci Adams
18:40-19:10
Can’t Be Tamed: Live Music and the Ultimate Fan Experience
Live music is centered on the fan
experience – and in the words of Miley
Cyrus, it can’t be tamed. From small venue
to large-scale arena concerts, how can we
tap into what music fans love in order to
create the ultimate live experience?
19:15-19:55
In The Spotlight Live: From Passion to Purpose
They say getting an internship could lead to
your first job. But what does it take to go
from intern to corner office? Hear four
powerhouses compare their unique stories
in this 4-for-1 In the Spotlight Live.
SPEAKERS
Alyssa Castiglia
Celia Carrillo
Fruzsina Szép
Presented by projectnextup
ProjectNextUp empowers young women by
embracing the power of diversity and mentorship
in the music industry. Follow the conversation
using the hashtag #watchherfly.
@projectnextup
Meet the team
Michelle Golden
Executive Director
Megan Himel
Director of Business Development
Faizan Khan
Project Coordinator
Kaylen Poretzky
Student Ambassador
Please join us for a free After Party at 23:00
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Zoe Schneider
Student Ambassador