Dignity at Work Design Guidelines [PDF - 3MB]

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Dignity at Work Design Guidelines [PDF - 3MB]
DIGNITY AT WORK
BRAND GUIDELINES.
02 Contents
02
03
04
Introduction
Give Respect Get Respect logo
Campaign Elements
A3 Posters x4
A5 Leaflet
06
Supporting Materials
Advert
Screensaver
Pop up banner stand
Mini display cube
Pen
Email signature
Web banner
Pin badge
14
Toolkit
Intro leaflet
Literature review
Workplace stories x8
How to guides x4
Discussion guide
introduction
Communication, Communication, Communication.
We can’t communicate enough if we want to build a dignified workplace. The type of workplace where people can be themselves, somewhere were people
say thank you (and mean it) and somewhere where people learn from mistakes. This booklet details the content of the design assets CD Rom so that you can access all the elements you need to promote respect in your workplace. To ease accessibility we’ve provided A5 and A4 versions of most elements and where we can we’ve made word files available too. The design assets also include a number of components that aren’t in the toolkit,
electronic resources such as screensavers and e-mail signatures for example, as well as artwork for promotional items such as pop up stands and badges. We think it would be a great idea to give badges to your confidential contacts or workplace champions, or you might decide to award the badges to staff who
have gone that extra mile to make the workplace welcoming for all. What ever you want to do, however you want to do it, we think we’ve given you the tools to get the conversation started. When you work at it, Respect Works
03 Give respect
get respect LOGO
The Logo
The Give Respect Get Respect logo should
never be manipulated in any way. e.g. never
be squeezed or stretched to fit on a page.
Artwork
There are three artwork files. One is an
Adobe Illustrator EPS which is for use if
creating new posters etc. The other two files are jpegs for general use. The ...hi.jpg is
higher quality whilst the ...lo.jpg is generally
for screen use, email etc.
Colours
The logo is four colour process, CMYK.
File names
NHS DAW Give Respect Get Respect.eps
NHS DAW Give Respect Get Respect lo.jpg
NHS DAW Give Respect Get Respect hi.jpg
(No dignity at work strapline)
NHS Give Respect Get Respect.eps
NHS Give Respect Get Respect lo.jpg
NHS Give Respect Get Respect hi.jpg
04 Posters (x4)
A3
01
APPLY LIBERALLY FOR
AN IMPROVED WORKLIFE.
02
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J`fcT`]]VRXfVdJ`fcS`dd
J`fcdeRWWaReZV_edR_UeYVafS]ZT
CVdaVTeSVXZ_dSjecVReZ_X`eYVcd
Rdj`fÀUhR_ee`SVecVReVUj`fcdV]W
HYReW`]]`hdZdRSVeeVch`c\Z_X]ZWV
HYV_j`fh`c\ReZecVdaVTeh`c\d
03
AVAILABLE FROM ALL
GOOD WORKPLACES.
ADD A LITTLE RESPECT FOR
A BETTER WORK PLACE.
6gVcj`_VUVdVcgVdcVdaVTe
3`eYeYVaVcd`_R_UeYVh`c\
eYVjU`HYReVgVceYV[`S
hYReVgVceYVXcRUV9`h
j`fSVYRgVe`hRcUdaV`a]V
^ReeVcd6gVcj`_VYRdeYV
cZXYee`SVcVdaVTeVU
[fde]Z\Vj`f
HYV_j`fh`c\ReZe
cVdaVTeh`c\d
04
USE EVERYDAY TO CREATE
A BETTER WORKPLACE.
9`hhVcVj`fReh`c\e`URj0
?VXReZgVSVYRgZ`fcU`Vd_ÀeSV]`_X
Reh`c\CVdaVTeW`c`eYVcdU`Vd
:eSfZ]UdRa`dZeZgVh`c\ReeZefUV
2_UeYReeR\VdaReZV_eTRcVe`
RYZXYVc]VgV]D`Y`hRcVj`f
X`Z_Xe`SVe`^`cc`h0
HYV_j`fh`c\ReZe
cVdaVTeh`c\d
EYVcVÀd_`a]RTVW`c
_VXReZgVSVYRgZ`fcReh`c\
:Wj`fdVVViT]fdZ`_Yf^Z]ZReZ`_
Z_eZ^ZUReZ`_5`_Àee`]VcReVZe4YR]]V_XVZe
J`fÀcVcZXYee`daVR\faR_U_ZaZeZ_eYVSfU
HYV_j`fh`c\ReZecVdaVTeh`c\d
Artwork
The artwork file is an Adobe Acrobat print
ready Pdf. It can be sent out to an external
printer or printed in-house.
Colours
Files are four colour process, CMYK.
File names
01: NHS DAW A3 Poster Cream.pdf
02: NHS DAW A3 Poster Drip.pdf
03: NHS DAW A3 Poster Vitamins.pdf
04: NHS DAW A3 Poster Gel.pdf
05 Leaflet
A4 & A5
APPLY LIBERALLY FOR
AN IMPROVED WORKLIFE.
[email protected]?656D6CG6DC6DA64E
J`fcT`]]VRXfVdS`dddeRWWaReZV_edR_UafS]ZT
9`hj`fSVYRgVe`hRcUdeYV^^ReeVcd
CVdaVTe^VR_decVReZ_XVgVcj`_V
Rdj`fÀUhR_ee`SVecVReVUj`fcdV]W
EYVcVÀddZ^a]j_`a]RTVZ_?9DDT`e]R_U
W`c_VXReZgVSVYRgZ`fcT`_Wc`_eReZ`_`c`SdecfTeZ`_
F_W`cef_ReV]jZeTR_dfcWRTVZ_R]]d`ced`WhRjd
4cZeZTZdZ_XT`]]VRXfVde``eYVcd
<VVaZ_Xd`^V`_V`fe`WeYVZ_W`c^ReZ`_]``a
3`^SRcUZ_XRaVcd`_hZeYV^RZ]d
8R_XZ_Xfa`_d`^V`_V`cdacVRUZ_XX`ddZa
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7RcSVj`_Uh`c\ZeTR_UVdec`jeYVZc]ZWV
:Wj`fdVVZeYRaaV_Z_XU`_Àee`]VcReVZeTYR]]V_XVZe
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:_eYVV_UZeÀdR]]U`h_e`cZXYedR_UcVda`_dZSZ]ZeZVd
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2_Uj`fYRgVR_VbfR]cVda`_dZSZ]Zeje`RTehZeYcVdaVTe
VgV_Z_dZefReZ`_dhYV_cVdaVTeZd_ÀeSVZ_XdY`h_e`j`f
>fefR]cVdaVTeZ^ac`gVdj`fch`c\Z_X]ZWV
>fefR]cVdaVTeSfZ]UdRUZX_ZÈVUh`c\a]RTV
2_UeYReeR\VdaReZV_eTRcVe`R_R]e`XVeYVcYZXYVc]VgV]
HYV_j`fh`c\ReZecVdaVTeh`c\d
E`È_U`fe^`cVRS`fe5ZX_ZejReH`c\gZdZe
hhhdeRWWX`gVc_R_TVdT`eX`gf\
Artwork
The artwork file is an Adobe Acrobat print
ready Pdf. It can be sent out to an external
printer or printed in-house.
Colours
Files are four colour process, CMYK.
File name
NHS DAW A4 Leaflet.pdf
NHS DAW A5 Leaflet.pdf
06 Adverts
APPLY LIBERALLY FOR
AN IMPROVED WORKLIFE.
6gVcj`_VUVdVcgVdcVdaVTe
J`fcT`]]VRXfVdJ`fcS`dd
J`fcdeRWWaReZV_edR_UeYVafS]ZT
CVdaVTeSVXZ_dSjecVReZ_X`eYVcd
Rdj`fÀUhR_ee`SVecVReVUj`fcdV]W
HYReW`]]`hdZdRSVeeVch`c\Z_X]ZWV
HYV_j`fh`c\ReZecVdaVTeh`c\d
Artwork
The file is an Adobe Illustrator file which
is editable. All the elements are the same as the poster and can be found in the Campaign Links folder on the Disc.
Colours
Files are four colour process, CMYK.
File name
NHS DAW Advert.pdf
NHS DAW Advert.ai
Size
Artwork is set up at 89mm x 110mm.
This is just an example as advert sizes will vary from publication to publication and so will most likely need re-sized.
07 Screensavers (x2)
Artwork
The file is an Adobe Illustrator file which is
editable. All the elements can be found in the Campaign Links folder on the Disc.
Colours
Files are Red, Green, Blue (RGB) for screen.
File name
NHS DAW Screensaver email 1024 x 768.jpg
NHS DAW Screensaver email 1280 x1040.jpg
NHS DAW Screensaver phone 1024 x 768.jpg
NHS DAW Screensaver phone 1280 x1040.jpg
Size
Artwork is set up at two sizes. 1024 x 768 is best suited to laptop or widescreen monitors.
1280 x 1040 is for standard monitors.
08 Pop-up banner stands
Artwork
The file is an Adobe Illustrator file which is editable. All the elements are the same as the poster and can be found in the
Campaign Links folder on the Disc.
Colours
Files are four colour process, CMYK.
File name
NHS DAW Pop-up Banner.ai
Size
Artwork is set up at 1000mm x 1500mm.
This is just a guide as banner sizes will
differ depending on style and size chosen.
Artwork will therefore need adjusting to fit.
09 mini display cube
Artwork
There are two files, one is an Adobe
Illustrator file which is editable. All the
elements are the same as the poster and
can be found in the Campaign Links folder
on the Disc. The other is an Adobe Acrobat
print ready Pdf.
The second file is an Adobe Acrobat print
ready Pdf that will to be sent out to an
external printer. Silk or gloss paper will give best results with brighter colours.
Paper weight should be around 250gsm.
Colours
Files are four colour process, CMYK.
File name
NHS DAW Mini Display Cube.ai
NHS DAW Mini Display Cube.pdf
Size
Each side of the cube is 130mm x 130mm
(that’s about the size of CD case). The cube
comes in two parts and needs folded and
slotted together. No glue or double sided
tape is needed.
10 email signature
Artwork
File names
Colours
Size
The artwork is a jpeg.
Files are Red Green Blue for screen.
NHS DAW email signature.jpg
Artwork is set up at 70mm wide at 72dpi (screen resolution).
11 Web banner advert
Artwork
There are two files, one is an Adobe
Illustrator file which is editable. All the
elements are the same as the poster and
can be found in the Campaign Links folder
on the Disc. The other is a jpeg.
Colours
The files are RGB for screen use
File name
NHS DAW Web Banner.jpg
NHS DAW Web Banner.ai
Size
Web banner artwork is set up at 581Pixels x 71Pixels.
12 Pin BaDGe
'%bb
'%bb
Artwork
There are two artwork files. One is an Adobe Illustrator file which is editable.
The second is an Adobe Acrobat Pdf
ready to be sent to the printer, this is
the file that will be most comonly used.
Colours
File is set up as CMYK.
File name
NHS DAW Pinbadge.ai
NHS DAW Pinbadge.pdf
Size
Artwork is set up at 20mm diameter.
13 Pen
Artwork
The artwork file is an Adobe Illustrator file
which is editable. The second is an Adobe
Acrobat print ready Pdf.
Colours
Files are four spot colours,
Pantone 2995
Pantone 288
Pantone Cool Grey 9
Black
File name
NHS DAW Pen.ai
NHS DAW Pen.pdf
Size
The printer will be able to re-size artwork
slightly if needed to fit choosen pen. A white pen should be used.
14 intro leaflet
A4 & A5
FACT OR FICTION?
FACT
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^begdkZndjgldg`eaVXZVcYi]ZeVi^ZciZmeZg^ZcXZ#
FICTION
<dhh^e^c\^h]VgbaZhh#CdiigjZ#IVa`^c\cZ\Vi^kZanVWdji
VeZghdcWZ]^cYi]Z^gWVX`^hV[dgbd[hdX^VaZmXajh^dc#
<dhh^e^hVcZ\Vi^kZWZ]Vk^djgVcYl^aaYVbV\ZV
eZghdcÉhgZejiVi^dcVcYegd[Zhh^dcVahiVcY^c\#
FACT
C=HHXdiaVcY]VhVoZgd"idaZgVcXZVii^ijYZidcZ\Vi^kZ
WZ]Vk^djg#L]ZgZkZgndjXdbZVXgdhhXdc[gdciVi^dc!
dWhigjXi^dc!d[[Zch^kZaVc\jV\ZdgZmXajh^dcÄndj]VkZ
VgZhedch^W^a^inidheZV`jeVcYejiVhideid^i#
FICTION
>\cdg^c\dg[gZZo^c\hdbZdcZdjiXVcÉiYdVcngZVa
]Vgb#CdiigjZ#>i^hVl^a[jaancZ\Vi^kZhdX^VaVXi!VcY
XVc]VkZVigjan^ci^b^YVi^c\Z[[ZXidci]ZeZghdcWZ^c\
^\cdgZY#>cXajh^dch]dlhgZheZXi#
FACT
DjgXdaaZV\jZhl]dZmeZg^ZcXZeZgh^hiZcicZ\Vi^kZ
WZ]Vk^djgl^aad[iZchj[[ZghZkZgZZbdi^dcVahigZhh#
>iXVcV[[ZXii]Z^gldg`eZg[dgbVcXZ!i]Z^g]ZVai]!
ig^\\Zg[gZfjZciVWhZciZZ^hb!ZkZcegZhhjgZVeZghdc
^cidaZVk^c\i]Z^g_dW#CZ\Vi^kZWZ]Vk^djgYVbV\Zha^kZh#
FICTION
>iYdZhcÉibViiZg^[>YdcÉi\Zidcl^i]hdbZdcZVildg`#
CdiigjZ#EZghdcVaXdcÓ^Xih]VkZVcZ\Vi^kZ^beVXiVaa
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cdi\Zidcl^i]Vc^cY^k^YjVandjldg`l^i]!Wjindjhi^aa
cZZYidldg`lZaal^i]i]Zb#GZheZXibZVchigZVi^c\
i]ZbVhndjÉYlVciidWZigZViZY#
Artwork
The artwork files are Adobe Acrobat print ready Pdfs. There is also a text only
Microsoft Word document.
Colours
Files are four colour process, CMYK.
File name
NHS DAW A5 fact or fiction leaflet.pdf
NHS DAW A4 fact or fiction leaflet.pdf
NHS DAW Text fact or fiction leaflet.doc
Size
Artwork is set up at A5 & A4
15 literature review
A4 & A5
L=6I>H
DIGNITY AT WORK?
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Artwork
The artwork files are Adobe Acrobat print ready Pdfs. There is also a text only
Microsoft Word document.
Colours
Files are four colour process, CMYK.
File name
NHS DAW A5 Literature Review.pdf
NHS DAW A4 Literature Review.pdf
NHS DAW Text Literature Review.doc
Size
Artwork is set up at A5 & A4.
16 workplace stories (x8)
A4 & A5
9><C>[email protected]
WORKPLACE STORY
NHS BORDERS – DIGNITY AT WORK CONTACT AUDIT TOOL
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Artwork
File name
Colours
NHS DAW A5 Story – Borders.pdf
NHS DAW A5 Story – Dumfries&Galloway.pdf
NHS DAW A5 Story – Fife.pdf
NHS DAW A5 Story – Grampian.pdf
NHS DAW A5 Story – Highland.pdf
NHS DAW A5 Story – NHS 24.pdf
NHS DAW A5 Story – Tayside 01.pdf
NHS DAW A5 Story – Tayside 02.pdf
The artwork files are Adobe Acrobat print ready Pdfs. There are also a text only
Microsoft Word documents.
Files are four colour process, CMYK.
Size
Artwork is set up at A5 & A4.
(These are the A5 file names, A4 versions are also on disc, marked A4 instead of A5.
Word documents are also available)
17 how to guides (x4)
A4 & A5
=DLID<J>9:
01: NETIQUETTE
STEPS TOWARDS EMAIL MANNERS
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Artwork
File name
Colours
NHS DAW A5 How to guide – interview.pdf
NHS DAW A5 How to guide – netiquette.pdf
NHS DAW A5 How to guide – review.pdf
NHS DAW A5 How to guide – recruitment.pdf
The artwork files are Adobe Acrobat print ready Pdfs. There are also a text only
Microsoft Word documents.
Files are four colour process, CMYK.
Size
Artwork is set up at A5 & A4.
(These are the A5 file names, A4 versions are also on disc, marked A4 instead of A5.
Word documents are also available)
18 discussion guide
A4 & A5
RESPECT.
EVERYONES
OPINION MATTERS,
SO LETS TALK
ABOUT IT.
Artwork
File name
Colours
Size
The artwork files are Adobe Acrobat print ready Pdfs.
Files are four colour process, CMYK.
NHS DAW A5 Discussion guide.pdf
NHS DAW A4 Discussion guide.pdf
Artwork is set up at A5 & A5.