Case study

Case study
Results:
More User Interactions,
More Leads and More
Awards
Since the AgendiZe offers a unified
reporting platform, YPG was able to
track real-time results and leads across
more than 100+ different channels
simultaneously to prove the results
for themselves and their advertisers.
Today, millions of consumers have
used YPG’s new Save and Share, and
Contact Widget functionalities to help
get in touch with local businesses and
advertisers. Over the past six months,
YPG has reported a growing monthly
average of more than 340,000 user
interactions and leads generated by
AgendiZe tools. In 2007, Yellow Pages
Association awarded YPG with the
Silver Award for Marketing Innovation
(Electronic Products) for their new Save &
Share functionality and integration with
Facebook, powered by the AgendiZe
Engagement Platform.
Constant Evolution
From Start to Finish
Since YPG is a Canada’s largest yellow pages, with more than 6.5
million uniques and hundreds of thousands of local business listings,
they wanted to find a technology platform that was both scalable
and easy to integrate. And because they are known for constant
innovation in their industry, they also wanted to find a business
partner who could adapt consistently to meet their different needs.
“It was really important for us to find a technology platform that could
not only scale, but also adapt to meet our constantly evolving needs.
With AgendiZe, we found a long-term partner that could continue
to adapt and innovate alongside us. It was a pleasure to find that
their platform could adapt in just a matter of days to deploy these
projects, once we’ve decided exactly what we wanted to do, and
that it offers such a complete and customizable set of engagement
services all in one place,” said Mr. Lion.
“We’re pleased with the consistent, longterm results that AgendiZe has helped
us achieve, and how easy it’s been to
track our results from different channels
all from a single dashboard. More and
more consumers and advertisers are now
using our new functionality to connect
with each other on our directory sites,
which at the end of the day is the very
core of what we do,” said Mr. Lion.
Contact
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Case study
Yellow Pages Group
Canada
Branded content
that reaches beyond
the website to engage
users everywhere
«
“It was really important for us to find a
technology platform that could not only
scale, but also adapt to meet our constantly
evolving needs. With AgendiZe, we found
a long-term partner that could continue to
adapt and innovate alongside us. It was a
pleasure to find that their platform could
adapt in just a matter of days to deploy
these projects, once we’ve decided exactly
what we wanted to do, and that it offers
such a complete and customizable set of
Areas Deployed: YellowPages.ca™, PagesJaunes.ca™ and Canada411.ca™.
Reach: 2.4M business and 12M residential listings; 6.5M monthly unique
visitors
Key Functions: Click-to-Save and Share, Contact Widgets, Call Tracking
The Situation:
How to make online yellow pages even more convenient
Yellow Pages Group Canada (YPG), the country’s largest local publisher,
consistently wins industry awards, year after year, for being a global
leader and constant innovator in yellow page publishing. Realizing that
consumers’ lives are getting more and more distributed and on-the-go,
YPG knew they had to make their content available beyond just their print
guides and directory website. YPG also wanted to offer local businesses
and advertisers the opportunity to republish their listings on their own small
business websites. Furthermore, YPG needed to know where their content
was going and track any new leads they generated for advertisers.
The needs were apparent, but the questions appeared daunting at first.
How could they make it easier for users to engage in conversations with
advertisers and local businesses on the phone, from their address book,
on Facebook, from their calendars and PDAs—and all the many different
devices and services modern consumers rely on everyday? How could they
make it easy for users to remember and recommend a business, and for
local businesses to redistribute their own content? And, most importantly,
how could Yellow Pages Group track and prove that these changes would
pull in new leads for advertisers?
«
engagement services all in one place.”
Client Since: September 2006
Jean-Pascal Lion, VP Marketing,
Yellow Pages Group Canada.
Solution #1:
Engaging users everywhere at once with Click-to-Save and Share
Realizing that consumer attention spans are getting fragmented and split across an increasingly wide array of portable
devices and online services, YPG wanted to make it super easy for users to save and share local business information,
for themselves or with friends and family, anywhere they like. With the AgendiZe Engagement Platform, YPG found a
technology platform that could instantly add a complete suite of user engagement services, including Click-to-Save and
Share, which integrates local content with more than 100+ services and devices, including mobile phones (SMS), address
books, calendars, social networks and bookmarking, desktops, GPS devices and more.
Now users on yellowpages.ca can send local business listings to themselves as a reminder or as research, to colleagues to
make décisions or to meet up, and friends to spread the word about something cool they’ve found—all in just a couple of
clicks.
“Only AgendiZe offers a complete collection of engagement services to help connect our content with users on virtually
any online service or mobile device. Since there’s always new services and gadgets that pop up, it’s nice to have a partner
that’s constantly working to add new services—focusing on this problem so we don’t have to,” said Jean-Pascal Lion, VP
Marketing, Yellow Pages Group Canada.
Case study
Solution #2:
Giving small businesses the edge with Contact Widgets
YPG decided to offer tho–usands of local small businesses across Canada an easy way to republish their listings with
AgendiZe Contact Widgets. On average more than 50% of users who click through to a local advertiser’s site originate from
a YPG-owned directory. Therefore, it was important for YPG to offer its advertisers the power of the Click-to-Save & Share
tools for their own local business sites to maximize the conversion of inbound visitors.*
AgendiZe worked with YPG designers to create a completely branded and customized, portable version of their listings,
Contact Widgets–completely with Save & Share functionality—that any small business could deploy in just a few clicks,
with zero programming required.
Now any local business on YellowPages.ca can embed their own Contact Widget directly inside of their website, email
newsletters or blog to make it easier for customers to find, remember and contact them anytime. Furthermore, since all
Contact Widgets are fully branded and customized, YPG was able to extend their brand into small business websites and
communications while providing a very useful value-added service for their clients.
“It’s important customers can not only quickly find businesses online, but that they can easily contact them in real life or
quickly tell their friends about them—in other words, take action,” said Mr. Lion. “AgendiZe Contact Widgets help local
businesses complete the last mile in customer engagement by connecting their website or blog with dozens of different social
platforms and mobile devices.”