In a Class By Itself

www.womensfair.com
FAiR
Feb. 19, 20, 21, 2016
FRONT&CENTER
17 Years
of Giving Women
What They Want!
WOMEN’S FAIR
The 17th annual Women’s Fair brought
together 385 exhibits including 130 fashion,
beauty and jewelry booths, 53 homerelated booths and 60 health and wellness
vendors and providers. Fashion and hair
shows, cooking demonstrations, a fitness
challenge, business workshop, keynote
speaker, health screenings, game shows
and shopping galore came together under
one roof at Century II Feb. 20-22, 2015.
Throughout the weekend women found
ideas to rejuvenate their home, kickoff a
new lifestyle, create a new wardrobe and
explore new interests. They shopped for
everything from beauty products &
services, fashions, specialty foods, house
wares, home décor, furniture, and jewelry
to pet products, automobiles, children’s
items and girlfriend gifts.
Two stages provided entertainment,
education and fun with 28 shows and
presentations including 2 fashion shows
each day, 9 cooking demonstrations, a
wine tasting, hair show, 2 educational
speakers, a spring fashion and color reveal
and our newest addition, a fairytale
princess party for the younger set.
In a Class By Itself
17 years of Success, because it works for you! 85 to 90% of our
exhibitors return year after year because they are successful. The Women’s Fair
provides a platform conducive to doing business.
14,500 to 16,000 Shoppers: A strong commitment to marketing provides a
consistent attendance both in quantity and quality. Our multimedia approach
targeted to specific Women Consumers with money to spend, encompasses over
1800 TV spots, billboards, radio saturation on at least 7 stations, local and regional
print publications and diverse social media components including Instagram,
Twitter, Facebook and Pinterest .
A Different Atmosphere: A fun, informative and relaxed day out with friends
and family set the tone for this one-of-kind Women’s Event. We have structured
The Women’s Fair differently than most.
A Diverse, Attractive Mix: A terrific array of different types of local, regional
and national exhibitors, retailers, product & service companies that know how to
visually present their products – backed up with just the right amount of fun and
entertainment.
Professional Management: Seasoned exhibitors continue to comment on
how they love working with the Women’s Fair. Owners Chris Veazey Brown and
Deanna Wheeler commit themselves to this “ONE” show year round. You will see
them at the show and on the floor.
Wichita, Kansas is a great place: As the Air-Capitol of the World, Wichita
continues to grow and serve as a regional shopping destination with a population
of just over 750,000 -- serving south central Kansas and northern Oklahoma with
a renowned reputation of warm Midwest charm. Wichita just opened its new and
expanded National Dwight D. Eisenhower Airport and is home to Wichita State
Shocker Basketball and the WSU new high tech “Innovation Campus”, Intrust
Bank Arena and numerous theaters. With an active Downtown and Art District,
Wichita continues to grow and support a myriad of local restaurants and chefs as
well as numerous national chains such as Costco, Cabela’s, Dillard’s, Lowes and
others.
To view the full scope of the Women’s Fair
including a list of last year’s exhibitors and
stage shows, click the “last year’s
program” link on our home page at
www.womensfair.com.
CONTACT US NOW! Last year our
booth space sold out early with
dozens of companies left on the
waiting list. We are starting to
write contracts for the 18th annual
Women’s Fair scheduled for
February 19, 20 and 21, 2016. The
show fills up fast so sign up on our
website; or fax, mail or call us with
your space request now.
Women’s Fair
• 905 W. 12th St. • Wichita, KS 67203 • P:316.267.5303 • F:316.269.3820
Teeming
with Vitality
Many of our vendors consider the
Women’s Fair the best women’s show in
the country. Our sponsors provide a vital
ingredient to our success. Their support,
creativity and generosity help to make the
Women’s Fair a major force in industry.
Via Christi Health sponsored the
“Supercharge Your Life!” presentation by
nationally known nutritionist, author,
motivational speaker and TV personality
Zonya Foco. They were also sponsor of
the annual GO RED campaign for women’s
heart health.
Door Prizes started each day with
hundreds of shoppers waiting for the doors
to open. Via Christi Health kicked off
opening day with GO RED snack totes for
the first 300 attendees. (sponsored by
105.3 The BUZZ.) Saturday the first
300 gals received a door prize and the
chance to win a $1,000 diamond pendant
from Riddle’s Jewelry. (Sponsored
by The BULL) Sunday, Dress for
Success Wichita provided the first 250
at the door with a designer handbag.
Walgreens provided reusable shopping
totes, which were given out to all
attendees by the Girl Scouts of
Kansas Heartland.
Friday Girls Night Out, Sponsored by
Via Christi Health, 105.3 The Buzz,
103.7 KEYN, Power 93.9 and
KNSS News Talk 1330, was hosted
by Bonnie Bing and featured the
winning combination of shopping, food and
entertainment. TGIF was celebrated with
prizes of red nail polish from Via Christi
Women’s Connections plus restaurant
food samplings, a chocolate cooking show
by Beth Tully, owner of Cocoa Dolce, wine
tasting with “The Good Life” host Guy
Bower, Crave Beauty Academy’s hair
show, a cooking show sponsored by Metro
Appliances & More, and a Models &
Images fashion show.
The Wichita Eagle sponsored and
produced our 12-page tabloid/program,
Women’s Fair
which is distributed to over 100,000
households and to all of our attendees.
To check out last year’s
tabloid/program -- click the
“program” link on our home
page. www.womensfair.com
free use of the health club, nutrition
classes and specialty fitness classes and
had a lot of fun getting fit during the 5week challenge. The winning team
received a free trip to Las Vegas.
Gals came on down for the chance to
win hundreds of dollars worth of prizes
at one of the Fair’s most popular events
-- KFDI’s “Right Price Game”.
Morning hosts Brian and Kellie
emceed their 7th annual standing-roomonly event.
B98 sponsored the 17th annual
Women’s Fair Business Workshop.
Dr. Gina Marx of Newman University and
Results Thinking LLC presented
“Communicating for RESULTS!” B98
also sponsored a Women’s Personal
Safety class presented by the Wichita
Police Department.
Splurge! Magazine sponsored the
Main Stage. They treated gals to a
magazine cover shoot at the show each
day.
102.1 THE BULL hosted Lunchbox,
co-host of The Bobby Bones Show, for a
meet and greet session Sunday
afternoon.
Southwest Dairy Farmers
sponsored our Cooking/Creative Stage
and 4 cooking shows by popular
cookbook author Kitchen
Kimberley. In all we had 9 cooking
shows throughout the weekend.
99.7 LITE FM sponsored the Quick &
Easy Cooking Show by Get Real Wichita’s
owner Krista Sanderson.
FOX Kansas and Rusty Eck Ford
sponsored the Fabulous Foodie Vegas
Trip. Rusty Eck Ford also gave away
a $500 Women’s Fair shopping spree
on Saturday evening.
The 8th Annual Boot Camp Fitness
Challenge was sponsored by Genesis
Health Clubs, Power 93.9, KEYN
103.7, 105.3 the Buzz and KNSS
News Radio 1330. The teams had
Models & Images Modeling
Agency presented two runway fashion
shows each day and partnered with
Power 93.9 on the International
Model Search.
Channel 96.3 presented the fun and
revealing Generation Gap Contest
between moms and daughters.
Little girls had the chance to meet
princesses on Sunday at our Fairytale
Princess Party hosted by Happily Ever
After Parties.
Women’s Fair Delivers the Business to YOU!
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Liberty House Jewelry will be
doubling their space in 2016. Their
unique handcrafted jewelry was so
popular they couldn’t accommodate all
of the customers wanting to shop in
their booth! Owner Lisa Kohman was
working after the show closed to fill
custom orders and restock her
inventory.
Metro Appliances & More did
phenomenal business at the show.
Despite the fact that she is constantly
out and about in our community,
Metro’s marketing and event
coordinator Tawnya Williams said at
least 75% of the women who came
into her booth did not realize their
company was even in Wichita! They
had excellent after-show business -some of the women she visited with
went directly from the Women’s Fair to
their showroom.
Ginger Lily Boutique brought their
mobile fashion boutique to the
Women’s Fair for the first time in 2015.
Owner Holly Daley said she had 3 days
of non-stop sales. Gals were crazy
about her stylish little boutique on
wheels.
First time exhibitor Dave’s Coffee
Cakes does 90 shows around the
country each year. They raved about
their experience at our Women’s Fair.
Owner Lou Fideli said that they had a
booth on that same weekend at the St.
Louis Working Women’s Survival Show
and ended up selling 25% more product
at our show! They’ll be back with their
selection of 20 coffee cake flavors in
2016.
Long time exhibitor Skin Essentials
took advantage of
the Women’s Fair
to announce
doubling the space
of their spa and
beauty boutique
located at
Douglas and
Oliver in Wichita.
They featured a
brow and
makeup bar,
product sales
and spa
service
WOMEN
’S FAIR
DEMOG
R
APHICS
63.8% Ma
rried
76% own
homes
76.3% ha
ve some fo
rm of colle
73% plan
ge educati
to make pu
on
rcha
98% plan
to attend th ses at the fair
e fair next
56.3% live
year
in th
13.2% from e city of Wichita
outside W
ichita metr
30.5% liv
o area
e in the su
rrounding
metro area
LENGTH O
F RESIDEN
CE
Less than 5 IN WICHITA METRO:
years .........
............14.6%
5-10 years
.....................
...............15.1
10 years plu
%
s...................
..........70.3%
ATTENDEE
S AGE:
Under 18 ...
.....................
............6.1%
18-24.........
.....................
............9.5%
25-34 .........
......
35-54 ......... .......................20.2%
.....................
..........37.1%
55-65 .........
......
65 + ............ .......................20.0%
.....................
............7.1%
INCOMES:
Under $25
,000 .........
............13.3
$25,000-$
%
34,999 ......
......
$35,000-$
44,999 ...... ....15.2%
..........19.0%
$50,000-$
80,000 ......
........22.2%
$80,000+
.....................
..........20.1%
no answer
.....................
.........10.2%
FAiR
PRSRT STD
US POSTAGE
PAID
PERMIT #84
WICHITA KS
905 W. 12th St.
Wichita, KS 67203
P: 316.267.5303
F: 316.269.3820
Feb. 19, 20, 21, 2016
Deanna Wheeler and Chris Veazey Brown
www.womensfair.com
In the Buzz
pinterest.com/thewomensfair/
twitter.com/The WomensFair
www.facebook.com/WomensFairWichita
Social Media was an incredible resource for 2015 Women's Fair
exhibitors! Many exhibitors took advantage of paid advertising
on facebook to "boost" a Women's Fair advertisement on their
business page prior to the show. For a minimal cost of $5-$20,
exhibitors were able to reach thousands more people in Wichita
and surrounding areas. This was beneficial to the individual businesses (adding new "likes") as well as the Women's Fair as a
whole (more attendees). Instagram & Twitter also offered ways
for exhibitors to interact with attendees. Women's Fair "Hashtags" were springing up all over these platforms before and during
the event... #womensfair2015 & #womensfair were some of the
more popular choices. Photos of new products, fun events & gals
enjoying their shopping experience increased interactions and visibility for Women's Fair exhibitors.
This is an example of networking at it’s best. To get someone’s
help, you need to offer your own in return – give value for value.
Through the years, we have had great help from our exhibitors in
promoting the Women’s Fair. The result is everyone ends up
bringing in attendees for themselves and as well as fellow exhibitors in the Fair. As the synergy builds everyone is a winner!
Women’s Fair
• 905 W. 12th St. • Wichita, KS 67203 • P:316.267.5303 • F:316.269.3820