For Once And For All: Parking Decisions
Transcription
For Once And For All: Parking Decisions
Ride The Region! www.renfrewcountyatv.ca Issue No. 186 101 Things to Do in the Valley JUNE-JULY EDITION The Region’s Business Media. More than 3,400 Subscribers. www.ovbusiness.com | [email protected] CLICK HERE TO DOWNLOAD Published by: Ottawa Valley Business Group July 19, 2016 For Once And For All: Parking Decisions Arnprior clears a hurdle for business growth By: Jennifer Layman [email protected] The Town of Arnprior is looking to get a bylaw on the books for once and for all as it pertains to parking spaces in their downtown core. The parking requirements of businesses has changed as councils have changed, explained Arnprior CAO, Michael Wildman. That lack of consistency is something the municipality hopes to change in a way that is fair to current and new businesses in their key commercial area. “With historic buildings, the ability to provide parking is very limited,” explains Wildman. “In lieu of providing parking spaces, the municipality has taken cash in lieu.” The opportunity to pay cash in lieu of providing the required number of parking spaces has pitted downtown business owners against each other in the argument of fairness. While some have paid for spaces, in other situations, council has allowed others to change their property zoning so as not to have to com- mit to the spaces. That brought forward an argument that the municipality was treating certain business owners differently. That, says Wildman, is untrue. In reviewing all the relevant legislation, Wildman is clear to note that business owners have always had the opportunity to either pay the cash in lieu or rezone the property. The challenge, he says, is that rezoning causes delays and subjects a decision to be appealed, further causing delays. Those delays can be unwanted by the business owner, and can be expensive in time and lost profit potential. That can sometimes lead a business owner to choose to make the cash in lieu payment. Wildman does admit that over the years the municipality has collected different amounts for the cash in lieu payment, often for political decisions, or in order to attract a business that fills a gap in the municipality. That, says Wildman, is going to change. “The Town has been inconsistent in its approach so let’s level it out,” he says. “Let’s introduce cash in lieu for all users and everyone can pay a small amount per year so that the town can acquire small properties for parking lots.” The proposal before the municipality for consideration is not change the required number of parking spots from what they are today, unless a zoning change proposes a residential change. The change to a consistent policy could happen by the end of the year. Public input is welcomed. BIA Discussion The proposed levy for parking will be less than the levy that property owners had been paying as part of the BIA (Business Improvement Area) designation. As the BIA was not able to form a Board of Directors, the Town “assumed” the BIA, which it calls “not active.” The BIA still exists by bylaw but it is not active. It could or could not be revived. Your Marine Experts. Getting people in the water since 1949. Bowriders | Deck Boats | Pontoon Boats | Aluminum Fishing Boats Phone: 613-735-2316 | Mon-Sat: 8:30am-5:00pm | www.dickplummer.ca 1495 Pembroke Street West, Pembroke, Ontario July 19, 2016 Ottawa Valley Business (OVB) is a twicemonthly publication covering business news and events throughout Renfrew, Lanark and Pontiac counties and the surrounding areas. OVB is published by the Ottawa Valley Business group. WHO READS US: OVB is delivered via email to more than 3,400 businesses, government agencies and organizations. HOW TO SUBSCRIBE: Subscriptions are free. Email us at [email protected] to subscribe at www.ovbusiness.com/subscribe. ADVERTISING: OVB’s target audience is employers and employees. Advertising is available from 1/8 page to full page, plus online. See www.ovbusiness.com/advertising for more information. 1/8 Page ............................................ $75 1/4 Page .......................................... $150 1/3 Page .......................................... $175 1/2 Page .......................................... $275 2/3 Page .......................................... $325 Full Page .......................................... $475 CONTENT & SUBMISSIONS: News, article ideas, employee news, business events, tenders and letters to the editor are welcomed. Content will be edited to fit the space available. Submissions must have to impact the business community to be considered. Ottawa Valley Business Events July 20, 2016 Renfrew County Plowmen Meeting. Cobden. Contact Myles England at 613-582-3470. July 21, 2016 Renfrew County Beef Meeting. Contact Donna at 613-432-5568. July 23, 2016 Sno Dusters Annual General Meeting. Matawatchan Hall, 1677 Frontenac Road. The club is in need of volunteers. Contact Patrick at 613-333-1470 or [email protected] July 23, 2016 Shred-It Day in Arnprior. For all local businesses, households and seniors. Get rid of valuables and papers no longer required. $8.00 per bankers box. For information, call 613-623-7981 or [email protected] July 25, 2016 Renfrew County Federation of Agriculture Meeting. Held in Cobden. Contact Donna at 613432-5568. July 25, 2016 Social Media Marketing Strategies for your Business in 2016. 10:00am-12:00pm. Free. Also Using Social Media to Reach the Right Audience (Pinterest, Instagram, Snapchat & Periscope). 1:00pm-3:00pm. Free. Invest Ottawa. Phone: 613-828-6274. www.investottawa.ca July 26, 2016 West Ottawa Board of Trade Summer Networking Breakfast. 1951 West Kitchen & Bar. 7:15am-9:00am. $28 members. $38 guests. www.westottawabot. com Phone: 613-592-8343 August 6, 2016 Annual General Meeting of the Round Lake Property Owners’ Association. St. Casimir’s Church Hall at Round Lake Centre. Register at 9:00am. Meeting starts at 9:30am. For information, visit: www.rlpoa.info August 8, 2016 County of Renfrew Official Plan Review. Open House (5:30-7:00pm). Public Meeting (7:00-9:00pm). Royal Canadian Legion, Cobden. For info contact Charles Cheesman at 613-7353204. CONTACT US: Publisher..........................Jennifer Layman Advertising.........................Kallie Doering [email protected] Phone.................................613-732-7774 Online....................www.ovbusiness.com 2113 Petawawa Boulevard, Pembroke, Ontario K8A 7G8 Every three days, we play an important role in someone’s life. SOCIAL MEDIA: www.facebook.com/OVBusiness @JennLayman (Twitter) The Pembroke and Area Airport supports four air ambulance services: two in Ontario and two in Quebec. We are also the back-up for the hospital helipads for refuelling and inclement weather take-offs and landings. The Airport provides this service approximately 120 times a year. We hope you and your family will never need us for a medical emergency, but if you do, we’re here. 24 hours a day. 7 days a week. 365 days a year. Pembroke &Area AIRPORT T We make it possible. www.flycyta.ca | Phone: 613-687-5300 | [email protected] Page 2 August 10, 2016 County of Renfrew Official Plan Review. Open House (5:30-7:00pm). Public Meeting (7:00-9:00pm). Royal Canadian Legion, Eganville. For info contact Charles Cheesman at 613-735-3204. August 11, 2016 County of Renfrew Official Plan Review. Open House (5:30-7:00pm). Public Meeting (7:00-9:00pm). McNab Braeside Municipal Office, Arnprior. For info contact Charles Cheesman at 613-735-3204. August 14-17, 2016 Association of Municipalities of Ontario Conference. Held at Caesars Windsor Casino in Windsor. www.amo.on.ca August 15, 2016 County of Renfrew Official Plan Review. Open House (5:307:00pm). Public Meeting (7:009:00pm). Community Hall, Calabogie. For info contact Charles Cheesman at 613-735-3204. August 16, 2016 County of Renfrew Official Plan Review. Open House (5:307:00pm). Public Meeting (7:009:00pm). Chalk River & Area Lions Hall, Chalk River. For info contact Charles Cheesman at 613-735-3204. August 17, 2016 Renfrew County Plowmen Meeting. Cobden. Contact Myles England at 613-582-3470. August 17, 2016 County of Renfrew Official Plan Review. Open House (5:307:00pm). Public Meeting (7:009:00pm). Paul J. Yakabuski Community Centre, Barry’s Bay. For info contact Charles Cheesman at 613-735-3204. August 18, 2016 Renfrew County Beef Meeting. Contact Donna at 613-432-5568. August 22, 2016 Renfrew County Federation of Agriculture Meeting. Cobden. Call Donna at 613-432-5568. September 14, 2016 Upper Ottawa Valley Chamber of Commerce annual golf tournament. Whitetail Golf Club in Eganville. $105 per player or $400 per foursome. Noon shotgun. 80’s theme. www.uovchamber.com 613-732-1492. ----Send us your business event to [email protected] July 19, 2016 Ottawa Valley Business Group Page 3 Business News Around The Valley New Location for Pontiac Tourism MRC Pontiac is now welcoming visitors to a new location - the corner of Highway 148 and Highway 301 North in Campbell’s Bay. The Tourist Information Office, which was previously located in the SADC building in Campbell’s Bay, officially opened in June and will be open seven days a week from 8:00am to 5:00pm (June 20 – September 5), and Monday to Friday from 8:00am to 4:00pm in the off-season. Agnes Street Closed in Pembroke Agnes Street is undergoing a reconstruction and will be closed until October. The $1 million project is being handled by Do All Construction. Almonte Business Best in the World Hummingbird Chocolate of Almonte has won the Academy of Chocolate Golden Bean award. They are the first Canadian company to win the award. The business is owned by Erica and Drew Gilmour. The duo started out making chocolate as a hobby and is now a full time business. The couple sources raw cacao product directly from farmers in Vietnam, Bolivia, Guatemala and more. Municipality to Sell Park The Municipality of Mississippi Mills plans to sell a park dedicated to a late community leader - the Don Maynard Park in Almonte. Some residents are upset about this decision and feel it is a disrespectful move. A petition has been created which has over 200 signatures. The municipality claims the park is not used, and decided if the park is sold, another park will be named in honour of Don Maynard. $33M For Pacific Safety Pacific Safety Products (PSP) of Arnprior has won a $33 million contract with the Government of Canada. PSP will be making fragmentation vests for the Canadian Forces. Lumber Kings Start Season September 18 The new leadership team for the GET UP TO $5000 Pembroke Lumber Kings will spring into action at their home opener on September 18th. They will play the Cumberland Grads. This will mark the first season for head coach Sean Crozier. BLR Wants RED Back The Township of Brudenell, Lyndoch and Raglan is supporting a resolution about the Rural Economic Development (RED) program. In the 2016 Ontario budget, the government of Ontario suspended the current intake of applications to the RED program, and is integrating that program into the Jobs and Prosperity Fund. The challenge is that the Jobs and Prosperity Fund is restricted to private sector organizations and industry partners, which prevents access to funding for rural municipalities that formerly benefitted from the RED program. The new parameters require a minimum of $5 million in eligible project costs, which significantly restrict the benefit of this fund for rural municipalities. In the past, RED previously funded programs such as the Business Retention and Expansion and Downtown Revitalization programs as well as economic development plans that focused on helping rural municipalities. Now, the parameters of the program are more focused on urban areas. The township is asking the government of Ontario to reconsider the suspension of the RED program to maintain a focus on rural municipal needs. Hospital Receives Accreditation Carleton Place & District Memorial Hospital has received Accreditation with Exemplary Standing from Accreditation Canada. Hospital accreditation reviews a health care organization’s care and services. It includes an intensive selfassessment, a survey visit with a team of health care professionals and a comprehensive report. The process also involves interviews with staff, physicians, volunteers, patients, Board and community members. Continued on Page 5 Great jobs available here: ovjobs.ca TO START A BUSINESS! Starter Company One-on-one training to grow your business Access to helpful information and workshops Mentoring from successful, local entrepreneurs Must be between the ages of 18 and 29 to apply Looking to fill some student positions this summer? Post with us for just $75 + HST. Try us once and you’ll use us every time! The Area’s #1 Job Board Enterprise Renfrew County (Renfrew and Pembroke locations) Ph: 613-432-6848 | Ph: 613-735-8224 | www.enterpriserenfrewcounty.com [email protected] Phone: 613-732-7774 July 19, 2016 On The Move Lisa Bowman Lisa Bowman is the new Executive Director/Counsellor for Valley Employee and Family Assistance Program. Bowman is replacing Shelley TerMarsh, and will begin July 25. Bowman was formerly the Family Liaison Officer for the Petawawa Military Family Resource Centre. Todd Maslin Todd Maslin is the new Manager of Recreation at the Township of Bonnechere Valley. Maslin will be taking over for Noreen Calver who is retiring. Maslin has extensive experience managing curling club facilities in southern Ontario. Bonny Johnson Bonny Johnson has been honoured with the Joe Leonard Award from the Association of Ontario Health Centres. Johnson is a nurse practitioner and was instrumental in the establishment of the Whitewater Bromley Community Health Centre. Dr. Kathryn Reducka Dr. Kathryn Reducka will continue on for an additional six months as the Acting Medical Officer of Health for the Renfrew County and District Health Unit. Dr. Reducka joined the Health Unit in January 2016. Reducka is taking a break over the summer and will resume duties in the fall. Deb Bennett Deb Bennett, a realtor with RE/MAX Pembroke Realty has obtained her broker designation. Ottawa Valley Business Page 4 Local Municipalities Featured on CBC Marlene McRoberts Marlene McRoberts has retired as an investment advisor with Edward Jones in Arnprior. McRoberts opened her Arnprior office in 1997, and expanded to two offices in 2014. Greg Townley Greg Townley has joined Coldwell Banker Valley Wide Real Estate Brokerage. Townley was the former broker of Mather Insurance and Real Estate. Townley has been a realtor for 28 years. Pam Behnke-Van Hoof Dari Weber Pam Behnke-Van Hoof and Dari Weber have moved to RE/MAX Pembroke Realty. The duo was previously part of Coldwell Banker in Petawawa. Crystal Charbonneau Crystal Charbonneau has joined the team of RE/MAX Pembroke Realty. Charbonneau, formerly Crystal Fitzpatrick, was previously with Royal LePage Edmonds. Do you have people news? Send it to: [email protected] ovjobs.ca This is where the jobs are. Eganville, Fort Coulonge part of humorous Still Standing program Two local municipalities are part of CBC televisions second season of a comedy called Still Standing. Fort Coulonge’s episode aired July 5th and can be viewed online (see link to the episode at: www.ovbusiness.com). The episode’s description notes that the town was once part of building cities like Chicago and New York. Now, Jane Pitfield, a former member of Toronto council and someone with roots in the area is looking to inspire other locals to reinvigorate the town. The Eganville’s episode airs July 19th (and will also be available online). The story in Eganville is a bit less inspiring, but features local heroes including as The Searsons. The episode description talks about empty storefronts, a struggling town, a dwindling population and “passing motorists who see little reason to stop.” Interestingly, the description notes the town is “hoping its majestic white water river” will attract people out of their cars. Still Standing features Canadian comedian Jonny Harris (known mostly from his role as Constable George Crabtree on the Murdoch Mysteries) as he visits small towns and then delivers a stand-up comedy routine afterwards. Harris is originally from Pouch Cove, Newfoundland & Labrador. The Township of Bonnechere Valley will host a special airing of the episode on July 19th at 7:00pm at the Eganville arena. The event is free of charge. Other towns featured in the series include Skidegate, BC, Vanastra, ON, Georgetown, PEI and Telkwa, BC. Episodes can be seen online at: www.cbc.ca/ stillstanding Join us, for the day, or for the season. Welcome PEMBROKE GOLF CLUB Phone: 613-732-1665 [email protected] www.pembrokegolfclub.ca July 5, 2016 Ottawa Valley Business Page 5 Business News Around The Valley Continued From Page 3 Enbridge Grant For Fire Department A grant from Enbridge Gas is resulting in new fire training materials for the Mississippi Mills Fire Department. The grant is part of Enbridge’s campaign to assist fire departments in communities in which they operate. This year, 20 fire departments will benefit, sharing $100,000 in grant dollars. New Business in Downtown The Pembroke BIA is welcoming two new businesses to the Downtown. Gifford Associates Insurance Brokers is owned by Ed Fick and is located at 224 Pembroke Street West. The second business is Natural Beauty. The business is owned by Brittany Mirault and is located in the Mews Shopping Centre, 143 Pembroke Street West. Natural Beauty, an all-natural body products business is having a grand opening on July 22nd at 11:00am. Group Feels Petawawa In Need of Food Bank In a presentation to the Town of Petawawa council, Peter Tilley, Executive Director of the Ottawa Mission along with Laurie Alton and Rev. Eric Strachan are suggesting the Town needs a Food Bank to eliminate hunger in the Petawawa area. One proposed location is in Petawawa’s “downtown” area, beside Subway. In their reasons why Petawawa needs a food bank, the group noted that food banks are often located near military bases, and that residents are walking the 15km to the food bank in Pembroke, even in the winter. The group has been meeting with Petawawa Mayor Bob Sweet and Petawawa Councillor Treena Lemay since November 2015. Wes’ Chips Named Top Food Truck Wes’s Chips in Arnprior has been ranked in the top four best food trucks in Canada by the foodnetwork.ca. The mobile fry truck, a 1956 Ford, opened in 1960 and is still operated out of the same truck today. The business is owned by Karen Bretzlaff. Hiring Issues For Whitewater The Township of Whitewater Region was not able to find a good candidate for two positions in the municipality. They plan to change the jobs and then hire for a new position. Pikwakanagan Could Be Hydro Owner On July 12th, the government of Ontario announced that First Nations in Ontario will have a chance to buy up to 15 million shares of Hydro One at a cost of $18 per share. For the deal to go through, the band councils, including the Algonquins of a Pikwakanagan, would need to approve the agreement before the end of 2017. The 15 million shares would account for 2.5 per cent of the outstanding common shares. 30 per cent of Hydro One has already been sold. To make the sale happen, the lifestyle you can work with Jobs Eastern Ontario easternontariojobs.com government of Ontario would lend the First Nations up to $268 million for the purchase. Discussion on this option to purchase Hydro One shares has been ongoing since October 2015. There are 133 First Nations communities in Ontario. The government of Ontario will remain the largest shareholder of Hydro One, with no individual entity being able to own more than 10 per cent of the public utility. The Ontario Energy Board will continue to set hydro rates. 101 Things To Do in the Valley Now Booking For The August-September Issue! Our next issue publishes: July 28th Deadline to book in is: July 25th When you need to promote your job opportunity to a larger audience, consider posting on Eastern Ontario Jobs. What to promote: long weekend sales (2), cottages for rent, mid summer deals, back to school, events, festivals and fairs, daytrip ideas, muncipal reminders and more! $25 per listing 5 listings for $100 Exclusively Eastern Ontario! Send your listing to: [email protected] [email protected] www.EasternOntarioJobs.com Subscribe to these lists for FREE! Email us at: [email protected] July 19, 2016 Ottawa Valley Business Page 6 Campgrounds Small Business Status MP Cheryl Gallant not happy with changes Tech Corner App: When I Work Cost: Free Trial Available: iOS, Google Play Use When I Work to schedule and communicate with your employees. Create and manage employee schedules and shifts and track time and attendance from your iPhone, iPad, iPod Touch or computer. Try free for 30 days! Take the time and headaches out of employee scheduling and attendance. When I Work is a shift scheduler and time clock app that uses text messaging, email, push notifications, and the web to communicate, alert, and notify your staff about the work schedule. When I Work also makes it easy for your employees to clock in and out of their shifts and gives you the ability to quickly and conveniently track payroll hours and prepare data for payroll processing. Main Features - Create, update, cancel, and publish shifts from anywhere - Fill open shifts in seconds with SMS alerts to staff - Quickly approve shift change requests in seconds - Allow employees to clock in and out with the app - Save and copy schedule templates from one week to the next - Get text message and push notification reminders about upcoming shifts - Swap and drop shifts with coworkers, request time off, and set availability preferences from your phone www.wheniwork.com By: Jennifer Layman [email protected] MP Cheryl Gallant is getting vocal about the federal government’s decision to change the “small business” status of campgrounds. In May 2016, Canada Revenue Agency (CRA) announced that some campgrounds are too small to qualify for the small business tax deduction and would start to be taxed at three times their current rate. Campgrounds in Ontario have been receiving calls and letters from CRA warning them of reassessments since they employ fewer than five people. The decision increases their tax rate from 15 per cent to 50 percent, an amount that will put some campgrounds out of business. MP Cheryl Gallant feels the decision harms rural Canada, home to many of the campgrounds, and seasonal jobs that go with it, at risk. As many rural campgrounds are family-run businesses, the impact could result in a negative impact to one of the most popular past times of Canadians. Gallant notes that in the Ottawa Valley, camping is a seasonal business that offers affordable family vacations, and that closures of campgrounds also impact other small busi- nesses in the tourism industry. According to the Tourism Industry Association of Nova Scotia (TIANS), CRA categorizes campgrounds as “a specified investment business” where the principle purposes is to derive income from property, and where the business does not employ more than five employees. CRA contemplates two separate types of taxable income, that from property and that from business. Income from property is “passive or inactive income” which is where CRA proposes campgrounds be referenced. “Campgrounds fall in between these two examples,” says the TIANS website.” A campground with a high percentage of seasonal lot rental income is closer to being considered as earning only income from property. Income from renting a site for the entire season, or for the year, runs the risk of being characterized as rental income rather than business income. Income from operating a store, selling firewood, or from providing other types of services, would be considered active income. Transient business, which are daily or weekly campers who pay a daily rate, can also fall into the active income category.” None of this applies to an unincorporated campground. TIANS recommends that campgrounds talk to their accountants to get a full picture of rental versus business income in case they are approached by CRA. Time sheets noting daily activities and tasks can also help separate the rental versus business elements of the operation. 281 Mask Road Renfrew 613-433-3842 www.venture-interiors.com July 19, 2016 Ottawa Valley Business Page 7 Book Club: Nudge Improving Decisions About Health, Wealth, And Happiness It’s A Fact Canadian Beef 45% Percentage of beef and cattle produced in Canada exported in 2015. 58 Number of countries Canadian beef is shipped. 72% Percentage of exports to the United States (largest). 10% Percentage of exports to China (second largest). 2.7 Billion Pounds of beef produced in Canada in 2015 (down 9% from 2014). 44 Canadian consumers purchase about 44 pounds of beef per person per year. 1.8% Percentage of the world’s beef supply produced by Canada. 6 Canada is the sixth largest exporter of beef in the world. (India is the largest.) 1 By: Richard H. Thaler, Cass R. Sunstein For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions. Nudge is about choices - how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, the authors offer a new perspective on preventing the countless mistakes we make ill-advised personal investments, eating unhealthy foods, neglecting our natural resources - and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. Nudge is straightforward, informative, and entertaining, a must-read for anyone interested in our individual and collective well-being About the Authors Richard H. Thaler, a pioneer in the fields of behavioral economics and finance, is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Deci- Meetings Events Guide & Alberta is Canada’s largest beef producing province. PUBLISHING SEPTEMBER 1st Saskatchewan is Canada’s second largest beef producing province. DEADLINE TO BOOK SPACE August 22nd 2 63 Average beef cow herd size in Canada. Amount Canada’s beef industry contributes directly and indirectly to the economy. Do you have a space for rent for a small or large gathering? Maybe you provide a service for meetings and events? If meetings and event business is part of your business, you should be in our Meeting & Events Guide! Source: www.canadabeef.ca [email protected] | Phone: 613-732-7774 63 sion Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and the 2015 President of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics. Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. He is by far the most cited law professor in the United States. From 2009 to 2012 he served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs. He has testified before congressional committees, appeared on national television and radio shows, been involved in constitution-making and law reform activities in a number of nations, and written many articles and books, including Simpler: The Future of Government and Wiser: Getting Beyond Groupthink to Make Groups Smarter. Wisdom Quality is more important than quantity. One home run is much better than two doubles. - Steve Jobs Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. - Ferris Bueller There are no great limits to growth because there are no limits of human intelligence, imagination, and wonder. - Ronald Reagan July 19, 2016 Ottawa Valley Business Ottawa Valley Page 8 SPECIAL SECTION BUSINESS SENIORS Revera Report Reveals Ageism In Canada Calls senior discrimination a “tolerated form of social prejudice” Revera Inc. published a 2012 report entitled “Revera Report on Ageism.” Ageism is a form of discrimination based on age and Revera calls it “the most tolerated form of social prejudice in Canada.” As the population ages (predicted that the number of people over 65 will double by 2036), the concern is that society will not be tolerate enough to manage critical services such as healthcare, transportation, housing and more. Here are Senior Impact Statistics Canada predicts that seniors (age 65 and over) will be 23-23 per cent of the population by 2036. So what does that mean for communities? First, it means a decline in taxes (due to a drop in income) and due to retirement choices. It also impacts other areas of spending. Individuals in their 40s spend more than 33 per cent of their household income on food, clothing, personal care and health care, 30 per cent on properties and 18 per cent on leisure. Now that these individuals are in their 70s, they are spending 43 per cent on properties, twice as much on health care, only 28 per cent on food, clothing and personal care. Also of interest is that self-employment has grown amongst seniors. In 2006, 44 per cent of senior men and 29 per cent of senior women who worked were self-employed, and those numbers are increasing. Seniors are staying selfemployed into their 70s. Source: Statistics Canada some starting points of how the population feels: - 63% of seniors 66 years of age and older say they have been treated unfairly or differently because of their age - 35% of Canadians admit they have treated someone differently because of their age - 51% of Canadians say ageism is the most tolerated social prejudice when compared to gender (20%) or race (14%) - 79% of Canadians agree that seniors 75 and older are seen as less important and are more often ignored than younger generations in society - 71% of Canadians agree that society values younger generations more than older generations - 21% of Canadians say older people are a burden on society Age discrimination comes from a variety of sources. 56 per cent of seniors feel ageism comes from young people, and 27 per cent say the government also discriminates when programs and policies don’t take into account the needs of older people. FREE! HealthMatters THE OTTAWA VALLEY’S HEALTH MAGAZINE. Summer Health Experts All About Vitamins and Minerals SUMMER 2016 Starting The Conversation Time to talk about death and dying Special Section End-of-Life Options A Community Responsibility Abuse and assault are not private matters Deadline: August 19, 2016 Publishes: September 9, 2016 34 per cent seniors complain that healthcare professionals dismiss their complaints as “inevitable signs of aging.” When it comes to evaluating how individuals may be discriminating against seniors, here are some of the ways that seniors notice ageism: - 41% are ignored or treated as though they are invisible - 38% feel people assume they have nothing to contribute - 27% feel people think they are incompetent - 12% are treated like a child - 5% have been disrespected - 16% have had people assume they suffer from memory loss - 8% have had people think they are slow-witted - 19% say people think they are hard of hearing The Revera report found that overall, 89 per cent of Canadians associate aging with something negative such as losing independence or being alone. In contrast, seniors are optimistic and enjoy having more time to do things they enjoy. They also appreciate being more self-assured. 41 per cent of seniors say that “age is just a number” compared to their younger age groups. Now Booking for the Fall Edition of Health Matters Magazine! Advertising Options: Editorial, display ad or health services listing Special Section: Seniors Retirement homes, fitness programs, nutrition guides, supplement stores, general health promotion, downsizing and remodelling homes and more. Printing & Distribution 15,000 printed copies plus 2,000 online downloads Updated website includes online directory All advertising includes graphic design of display ads and assistance with writing editorials. We are here to help get your message out! Phone: 613-732-7774 | [email protected] July 19, 2016 Ottawa Valley Business SPECIAL SECTION SENIORS Page 9 Ottawa Valley BUSINESS Marketing To Seniors What you need to do to be relevant to this audience By: Jennifer Layman [email protected] Many businesses are focused on the millennials - the age group that is growing their lives. But at the other end of the scale is the senior market, those who feel that 60 is the new 50 and who are quick to complain that businesses have forgotten to market to them. If you’re a business interested in attracting this customer, here are some tips to keep in mind to do it successfully: Make It Easy Everyone likes a solution to be easy, but more so as you age. If a product is difficult to use, or a service is hard to understand, you will be less appealing to a senior market. Keep your marketing, and all your communication with this audience, clear and simple. Know What Matters Things that are attractive to seniors are different than what are attractive to individuals in different age groups. Make sure you’re not asking seniors to “grow their lifestyle” with you - that’s not going to appeal to where they’re headed. You will miss the market entirely if you use the wrong language. Choose Elements Carefully In visual advertising, make sure the font is big enough to read and that images show what seniors want as opposed to what they don’t want. It is also important to choose the right kind of image to convey what you want. According to senior living magazine, seniors see themselves 10-15 years younger than they are, so a photo that is “too old” will turn them off, as will one that is “too young.” Be Aware of Your Misconceptions A variety of research shows that people aged 25 to 45 have some preconceived notions about seniors and their capabilities. If you or your workforce falls into that age group, make sure you are treating seniors as people who can do things for themselves. This group values their CONWAY’S PHARMACY & HEALTHCARE independence - don’t take that away from them in demonstrating your product or service. It’s Not All About Price Seniors have been around the block. While they like a good deal as much as the next person, they’re not willing to sacrifice quality for it. Push the value of your product or service as opposed to the price. Let them know how you will meet a need they have. Seniors Are Still Individuals This advice works for every age group. While we put labels on audiences for a number of reasons (men, women, career climbing, retiring, etc.) it doesn’t mean that you can forget to talk to people as individuals. Labelling creates common concepts, beliefs and items of higher/lesser value, the marketing message still needs to speak to the audience members as individuals. Choose Your Delivery Methods Wisely Seniors are more likely to want something in their hands (in print) as opposed to being YOUR PHARMACISTS: Joe Conway Matthew Conway Livia Vodenicar Jonathan Tsui Leanne Thom Hamed Elsobky We have www.conwayspharmacy.ca updated NEW LOCATION IN PETAWAWA! Come visit us at Your Independent Grocer - conveniently located! our website Locations also in Cobden and Eganville. to serve More than 30 years of providing pharmacy you better! services in the Ottawa Valley. directed to a website. They are less likely to research on smart phones and more likely to call or stop in to ask questions. If you’re thinking of eliminating print from your marketing, you will eliminate this audience entirely. Changes Seniors Want Change doesn’t happen in isolation: individuals, organizations and policy makers all have a role to play in building an age-inclusive Canada. According to seniors, the following changes can help combat age discrimination: 37% - Invest in technologies that can help older people live independently longer 35% - Raise awareness about ageism to make ageism socially unacceptable 32% - Provide more government funding of health care solutions that address the specific needs of aging 30% - Dispel common stereotypes and misconceptions by highlighting the contributions seniors make to society 28% - Develop a national, government-led “Seniors Strategy” 27% - Make cities more agefriendly 19% - Provide better protection against workplace-related age discrimination 19% - Develop programs to promote a better understanding of elder abuse 18% - Encourage innovation by businesses to develop products and services better suited to the older population Source: Revera Report on Ageism July 19, 2016 Ottawa Valley Business Page 10 Tender Results Around The Region PW-2016-03 - Catch Basin Cleaning. Horton Township. Hydro Cam Inc. - $1,953.60 Drain-All Ltd. - $5,636.44 Awarded to Hydrocam. PW-2016-04 - Street Sweeping. Township of Horton. Castleford Excavating - $80 per hour approx. 36 hours Valley Street Sweeping - $80 per hour approx. 24 hours Awarded to Valley Sweeping. PW-2016-06 - Screened Winter Sand. Horton Township. Barr’s Sand - $22,261.00 R.G.T Clouthier - $18,475.50 B.R. Fulton Const. - $21,893.75 Awarded to Clouthiers. RFP - CS-2016-03 - Indoor Pool Heating, Ventilating and Air Conditioning (HVAC) System. Town of Perth. Lundy Mechanical - $244,350.00 Black & McDon. - $325,250.00 A/C Mechanical- $439,500.00 Awarded to Lundy Mechanical. T16-01 - Replacement of 54 Windows & 1 Patio Door at 55 Poplar Street in Deep River. County of Renfrew. Valley Window- $37,829.75 Foster Exteriors - $45,194.00 Northview Windows- $46,614.60 Kent Construction - $52,931.00 Ben McMullen Con - $66,105.00 Awarded to Valley Window. T16-02 - Replacement of Windows & Doors at 59 Wallace Street in Eganville. County of Renfrew. Foster Exteriors - $69,393.30 Valley Window - $72,009.85 Arcor Windows - $86,993.71 Lair’s Const. - $118,811.00 Awarded to Foster Exteriors. T16-03 - Refurbishment of Kitchen Cabinets. County of Renfrew. Bosa Cabinets - $47,121.00 Peter E. Sylvestre - $54,459.22 Gary & Rons - $56,323.80 Anas Woodworking - $67,800.00 Paramout Kitchens - $76,501.00 Kent Construction - $80,853.60 Awarded to Bosa Cabinets. T16-10 - Supply and Installation of Exterior Doors. County of Renfrew. Valley Window - $142,977.56 Foster Exteriors - $151,759.00 Arcor Windows - $168,873.98 Awarded to Valley Window. T16-12 - Replacement of Asphalt Shingles on 25 Single Family Homes. County of Renfrew. Lair’s Construction - $49,720.00 Irvcon Limited - $66,336.65 Norlock Operations - $73,450.00 Awarded to Lair’s Construction. KHR-03-2016 - Remove Old Asphalt and Replace With Hot Mix Pave. Township of Killaloe, Hagarty & Richards. Walsh Contracting - $31,912.76 GOA Paving - $53,460.23 Greenwood Paving - $28,874.33 Awarded to Greenwood. RFT#2016-12 - Solarium Reconstruction - Fellowes High School. Renfrew County District School Board. Covertite Eastern - $380,000.00 Irvcon Limited - $217,098.00 Awarded to Irvcon. RFT#2016-14 - Gymnasium Ceiling Renovation - Opeongo High School. Renfrew County District School Board. Wade General Con - $228,000.00 Frecon Const. - $153,000.00 Awarded to Frecon. OVWRC-2016-02 - Landfill Compactor. Ottawa Valley Waste Recovery Centre. Nortrax - $530,504.49 Toromont Cat - $459.458.00 OVWRC-2016-01 - Bulky Waste Processing (Grinding). Ottawa Valley Waste Recovery Centre. Awarded to Nad-Core in the amount of $500/hour + Mobilization Fee. OVWRC-2016-03 - Purchase of a Roll-Off Bin. Ottawa Valley Waste Recovery Centre. Awarded to Valley Sales & Equipment in the amount of $68,499.13. T-16-01 - Supply and Delivery of One Two-Wheel Drive PickUp Truck with Regular Cab and One Two-Wheel Drive Pick-Up Truck with Extended Cab. City of Pembroke. Surgenor Chevrolet - $54,152.00 Butler Chevrolet - $55,795.00 McKenzie Motors - $57,649.50 Murphy Ford - $60,406.00 Awarded to Surgenor. T-16-02 - Asphalt Patching & Road Resurfacing. City of Pembroke. Smiths Const.- $395,095.00 H & H Const. - $446,735.70 Greenwood - $476,958.50 Awarded to Smiths. T-16-03 Granular Materials City of Pembroke G.P. Splinter - $48,790.00 Clouthier Const. - $65,303.00 H & H Const. - $74,794.50 Pembroke Sand - Bid rejected Awarded to G.P. Splinter. RFP No. P-16-01 - Supply and Delivery of One Combination Dump Body/Spreader Unit with Hydraulic Plow and Wing City of Pembroke. Awarded to Equipement Lourds Papineau in the amount of $272,010.03 for a Slide-In Unit. St. Mary’s School Entrance and Parking Lot Improvements. Renfrew County Catholic School Board. Clouthier Const.- $420,028.32 Smiths Const. - $428,371.00 Awarded to RFT Clouthier. RFP No. CS-2016-04 - Indoor Pool Accessible Change Room. Town of Perth. Bids were received by Scott Blair Construction Ltd. and Robert Construction. Both bids were notably over the project budget. RFP will be reissued. T-16-05 - Line Painting Services. City of Pembroke. Acculines & Signs - $23,123.55 Almon Equipment - $31,068.30 RannMaint. - Bid rejected Awarded to Acculines. Professionals You Can Trust If your fire alarm, sprinkler system or kitchen system doesn’t work right the first time, there may not be a second time. Have your systems in working order. www.laymanfireandsafety.com Phone: 613-732-5320 [email protected] YOUR PROFESSIONAL FIRE & SAFETY PARTNER. July 19, 2016 Ottawa Valley Business Tender Results Around The Region T-16-06 - Tree Trimming & Removal - Equipment Rental & Labour. City of Pembroke. Gardiner Tree - $20,304.00 North Renfrew Tree - $22,225.25 Woodsman Tree - $31,890.00 Awarded to Gardiner. KHR-02-2016 Double Surface Treatment - Mask Road. Township of Killaloe, Hagarty & Richards. Smiths Const. - $123,743.14 Greenwood Pave. - $119,421.22 Awarded to Greenwood. Purchase of Self-Contained Breathing Apparatuses for Fire Department. Township of Lanark Highlands. Awarded to M&L Supply in the amount of $20,000.00. Sale of Land. 1019 Hass Road. Township of Brudenell, Lyndoch and Raglan. Cancelled. Sale of Land. 940B Schutt Road. Township of Brudenell, Lyndoch and Raglan. No bids were received. KHR-02-2016 Double Surface Treatment - Mask Road. Township of Killaloe, Hagarty & Richards. Smiths Const. - $123,743.14 Greenwood Pave. - $119,421.22 Awarded to Greenwood. T-16-04 - Concrete Works. City of Pembroke. Greenwood Pav. - $246,130.60 H & H Const. - $256,802.56 Awarded to Greenwood. Score Board at Tye Diamond. Town of Renfrew. Awarded to Paul S. Leskew & Associates in the amount of $7,661.00. Fire Hall HVAC Upgrades. Town of Renfrew. Awarded to McCrea’s Climate Care in the amount of $31,200.00. UXO Clearance in Support. Defence Construction Canada. Awarded to Notra Inc. of Ottawa in the amount of $740,000. For full tender results, and tenders with results pending, please visit our website at: www.ovbusiness.com A Note About Tenders: Ottawa Valley Business contacts municipalities once a week for any active tenders they have available. We also visit their websites to provide these tenders and we contact municipalities for results as soon as the tender expires. Page 11 Tenders TENDERS Supply and Install of Two Arena Dehumidifier Units ----One ¾ Tonne Truck and Plow ----Breathing Air Compressor ---Arnprior Town Hall Barrier Free Upgrades ----Light Fixture Replacement ----CIPP Combined Sanitary Sewer Lining ----Sidewalk Maintenance ----Radtke Road Rehabilitation ----Caretaking Contract at Various Schools ----Disposal of Surplus: 1987 Champion Grader REQUEST FOR PROPOSALS RFP - Long Range Financial Plan ----RFP - Blue Box Processing and Haulage Services ----- M Limited REQUEST FOR QUOTATION RFQ - Andrewsville Bridge Stringer Replacement ----RFQ - Signage Contracting Services ----RFQ - Concrete Slab Construction REQUEST FOR INFORMATION RFI - Prequalification of Design Builders for the Pembroke Design-Build New Fire Station Let us insure your leisure time. Johnston & ackie RFP - Social Infrastructure Fund: Affordable Housing Units ----RFP - Janitorial Services ----RFP - Strategic Plan ----RFP - Accommodation Plan ----RFP - Blue Box Recycling Stationary Compactors and Compaction Roll-Off Containers ----RFP - Design and Build of Public Washroom ----RFP - Digital Multifunction Copiers ----RFP - Commercial Real Estate Brokerage Services Report Crime. Anonymously. Contact: Tara Neville, Broker [email protected] | Phone: 613-735-1046 10 Nelson Street, Pembroke 1-800-222-TIPS www.valleytips.ca July 19, 2016 Ottawa Valley Business Page 12 Social Media Madness Some ideas to keep in mind By: Jennifer Layman [email protected] One of the questions I get from time to time is about social media. With so many choices, it can be overwhelming. If this conversation is one that you’re having, here are some things to think about. Provoking Reactions Social media is very strong at soliciting reactions from people. If you are looking for attention, you can get it pretty quickly on social media. This is especially true if you comment on something of significance, post an inappropriate photo or “friend/ follow” someone who turns out not be such a great person after all. When Joe Paterno was fired, Ashton Kutcher tweeted that the firing was in poor taste. We all know what became public shortly thereafter. Be really, really, really careful about what you post for the world to see. Open To Comments Using social media means that you leave yourself open to comment. I remember a business owner who ranted about how local people were not patronizing their business, but were buying everything from Costco. What followed were comments about how the business was not approachable and that the owner’s attitude probably had something to do with their lack of customers. Some actual customers commented and said they felt unappreciated. While the business tried to apologize, the damage was done. If you want to rant, scream into your pillow. Closed To Comments So having read the above, you might decide to close your account to public comment. Now you can say all you want and no one will every comment negatively, right? Wrong! Being on social media means you have to be willing to take the criticisms with the compliments. Many businesses cannot do that well; they take everything personally. You are always best to have a strategy in place on how to handle negative comments in a calm manner. If you don’t think you can do that, social media isn’t for you. Let Someone Else Do It If all this social media stuff is overwhelming, maybe you would be better to hand off this responsibility to an employee or someone else. Before you do Make time for marketing. Your competitors will. forwardthinking MARKETING AGENCY that, consider that you are giving someone else total control over how your business is perceived. Case in point - Chrysler. Someone tweeted: “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f***ing drive.” The ad company in charge of Chrysler’s social media retweeted that comment! Somehow the tweet didn’t sound the same coming from them. The ad company was fired. Instant Fame The stories you hear about companies rising to instant fame with millions of followers are not the typical social media story. You can build an audience, but it takes time, consistency and informative messaging. Donald Trump has 9 million followers on Facebook. That’s only 3% of the country and he’s running for president! (As a side note, Hilary Clinton has 4 million followers!) So set your expectations realistically. After a website, social media can be a great online asset to a business or personal brand. But like anything, there are rules to follow. Jennifer is the owner of Forward Thinking Marketing Agency. Her column appears every issue. UPCOMING UPCOMING ISSUES August 2, 2016 Regular Issue of OVB Special: Aboriginal Business Deadline: July 27th ----August 16, 2016 Regular Issue of OVB Special: Banks & Credit Unions Deadline: August 10 ----September 6, 2016 Regular Issue of OVB Special: Economic Development Deadline: August 31 ----September 20, 2016 Regular Issue of OVB Special: Forestry Deadline: September 14 ----October 4, 2016 Regular Issue of OVB Special: Small Business Week 1 Deadline: September 28 ----October 18, 2016 Regular Issue of OVB Special: Small Business Week 2 Deadline: October 12 HEALTH MATTERS Fall Edition Publishes: September 9, 2016 Deadline: August 19, 2016 101 THINGS TO DO IN THE VALLEY August/September Issue Publishes: July 28, 2016 Deadline: July 25, 2016 ----October/November Issue Publishes: September 29, 2016 Deadline: September 26, 2016 ----December & Christmas Issue Publishes: November 24, 2016 Deadline: November 21, 2016 MEETINGS & EVENTS GUIDE www.fwdthink.net Phone: 613-732-7774 [email protected] 2016 Issue Publishes: September 1, 2016 Deadline: August 22, 2016