For Once And For All: Parking Decisions

Transcription

For Once And For All: Parking Decisions
Ride The Region!
www.renfrewcountyatv.ca
Issue No. 186
101 Things to Do
in the Valley
JUNE-JULY
EDITION
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Published by: Ottawa Valley Business Group
July 19, 2016
For Once And For All: Parking Decisions
Arnprior clears a hurdle for business growth
By: Jennifer Layman
[email protected]
The Town of Arnprior is looking to get a bylaw on the books
for once and for all as it pertains
to parking spaces in their downtown core.
The parking requirements of
businesses has changed as councils have changed, explained
Arnprior CAO, Michael Wildman. That lack of consistency
is something the municipality
hopes to change in a way that is
fair to current and new businesses in their key commercial area.
“With historic buildings, the
ability to provide parking is very
limited,” explains Wildman. “In
lieu of providing parking spaces,
the municipality has taken cash
in lieu.”
The opportunity to pay cash
in lieu of providing the required
number of parking spaces has
pitted downtown business owners against each other in the argument of fairness. While some
have paid for spaces, in other
situations, council has allowed
others to change their property
zoning so as not to have to com-
mit to the spaces. That brought
forward an argument that the
municipality was treating certain
business owners differently.
That, says Wildman, is untrue.
In reviewing all the relevant
legislation, Wildman is clear to
note that business owners have
always had the opportunity to
either pay the cash in lieu or rezone the property. The challenge,
he says, is that rezoning causes
delays and subjects a decision
to be appealed, further causing delays. Those delays can be
unwanted by the business owner,
and can be expensive in time
and lost profit potential. That can
sometimes lead a business owner
to choose to make the cash in
lieu payment.
Wildman does admit that over
the years the municipality has
collected different amounts for
the cash in lieu payment, often
for political decisions, or in
order to attract a business that
fills a gap in the municipality.
That, says Wildman, is going to
change.
“The Town has been inconsistent in its approach so let’s level
it out,” he says. “Let’s introduce
cash in lieu for all users and
everyone can pay a small amount
per year so that the town can
acquire small properties for parking lots.”
The proposal before the municipality for consideration is not
change the required number of
parking spots from what they are
today, unless a zoning change
proposes a residential change.
The change to a consistent policy
could happen by the end of the
year. Public input is welcomed.
BIA Discussion
The proposed levy for parking
will be less than the levy that
property owners had been paying as part of the BIA (Business
Improvement Area) designation.
As the BIA was not able to form
a Board of Directors, the Town
“assumed” the BIA, which it
calls “not active.”
The BIA still exists by bylaw
but it is not active. It could or
could not be revived.
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July 19, 2016
Ottawa Valley Business (OVB) is a twicemonthly publication covering business
news and events throughout Renfrew,
Lanark and Pontiac counties and the
surrounding areas. OVB is published by
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Ottawa Valley Business
Events
July 20, 2016
Renfrew County Plowmen
Meeting. Cobden. Contact Myles
England at 613-582-3470.
July 21, 2016
Renfrew County Beef Meeting.
Contact Donna at 613-432-5568.
July 23, 2016
Sno Dusters Annual General
Meeting. Matawatchan Hall,
1677 Frontenac Road. The club
is in need of volunteers. Contact Patrick at 613-333-1470 or
[email protected]
July 23, 2016
Shred-It Day in Arnprior. For
all local businesses, households
and seniors. Get rid of valuables
and papers no longer required.
$8.00 per bankers box. For information, call 613-623-7981 or
[email protected]
July 25, 2016
Renfrew County Federation of
Agriculture Meeting. Held in
Cobden. Contact Donna at 613432-5568.
July 25, 2016
Social Media Marketing Strategies for your Business in 2016.
10:00am-12:00pm. Free. Also
Using Social Media to Reach the
Right Audience (Pinterest, Instagram, Snapchat & Periscope).
1:00pm-3:00pm. Free. Invest
Ottawa. Phone: 613-828-6274.
www.investottawa.ca
July 26, 2016
West Ottawa Board of Trade
Summer Networking Breakfast. 1951 West Kitchen & Bar.
7:15am-9:00am. $28 members.
$38 guests. www.westottawabot.
com Phone: 613-592-8343
August 6, 2016
Annual General Meeting of the
Round Lake Property Owners’ Association. St. Casimir’s
Church Hall at Round Lake Centre. Register at 9:00am. Meeting
starts at 9:30am. For information, visit: www.rlpoa.info
August 8, 2016
County of Renfrew Official
Plan Review. Open House
(5:30-7:00pm). Public Meeting
(7:00-9:00pm). Royal Canadian
Legion, Cobden. For info contact
Charles Cheesman at 613-7353204.
CONTACT US:
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The Pembroke and Area Airport supports four air ambulance
services: two in Ontario and two in Quebec. We are also the
back-up for the hospital helipads for refuelling and inclement
weather take-offs and landings. The Airport provides this service
approximately 120 times a year.
We hope you and your family will never need us for a medical
emergency, but if you do, we’re here.
24 hours a day. 7 days a week. 365 days a year.
Pembroke &Area
AIRPORT
T
We make it possible.
www.flycyta.ca | Phone: 613-687-5300 | [email protected]
Page 2
August 10, 2016
County of Renfrew Official
Plan Review. Open House
(5:30-7:00pm). Public Meeting
(7:00-9:00pm). Royal Canadian
Legion, Eganville. For info
contact Charles Cheesman at
613-735-3204.
August 11, 2016
County of Renfrew Official
Plan Review. Open House
(5:30-7:00pm). Public Meeting
(7:00-9:00pm). McNab Braeside
Municipal Office, Arnprior. For
info contact Charles Cheesman
at 613-735-3204.
August 14-17, 2016
Association of Municipalities
of Ontario Conference. Held
at Caesars Windsor Casino in
Windsor. www.amo.on.ca
August 15, 2016
County of Renfrew Official Plan
Review. Open House (5:307:00pm). Public Meeting (7:009:00pm). Community Hall, Calabogie. For info contact Charles
Cheesman at 613-735-3204.
August 16, 2016
County of Renfrew Official Plan
Review. Open House (5:307:00pm). Public Meeting (7:009:00pm). Chalk River & Area
Lions Hall, Chalk River. For info
contact Charles Cheesman at
613-735-3204.
August 17, 2016
Renfrew County Plowmen
Meeting. Cobden. Contact Myles
England at 613-582-3470.
August 17, 2016
County of Renfrew Official Plan
Review. Open House (5:307:00pm). Public Meeting (7:009:00pm). Paul J. Yakabuski
Community Centre, Barry’s Bay.
For info contact Charles Cheesman at 613-735-3204.
August 18, 2016
Renfrew County Beef Meeting.
Contact Donna at 613-432-5568.
August 22, 2016
Renfrew County Federation of
Agriculture Meeting. Cobden.
Call Donna at 613-432-5568.
September 14, 2016
Upper Ottawa Valley Chamber of Commerce annual golf
tournament. Whitetail Golf Club
in Eganville. $105 per player
or $400 per foursome. Noon
shotgun. 80’s theme. www.uovchamber.com 613-732-1492.
----Send us your business event to
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July 19, 2016
Ottawa Valley Business Group
Page 3
Business News Around The Valley
New Location for
Pontiac Tourism
MRC Pontiac is now welcoming visitors to a new location
- the corner of Highway 148
and Highway 301 North in
Campbell’s Bay. The Tourist
Information Office, which was
previously located in the SADC
building in Campbell’s Bay,
officially opened in June and
will be open seven days a week
from 8:00am to 5:00pm (June 20
– September 5), and Monday to
Friday from 8:00am to 4:00pm
in the off-season.
Agnes Street Closed
in Pembroke
Agnes Street is undergoing a
reconstruction and will be closed
until October. The $1 million
project is being handled by Do
All Construction.
Almonte Business
Best in the World
Hummingbird Chocolate of Almonte has won the Academy of
Chocolate Golden Bean award.
They are the first Canadian
company to win the award. The
business is owned by Erica and
Drew Gilmour. The duo started
out making chocolate as a hobby
and is now a full time business.
The couple sources raw cacao
product directly from farmers in
Vietnam, Bolivia, Guatemala and
more.
Municipality to Sell Park
The Municipality of Mississippi Mills plans to sell a park
dedicated to a late community
leader - the Don Maynard Park
in Almonte. Some residents are
upset about this decision and
feel it is a disrespectful move. A
petition has been created which
has over 200 signatures. The municipality claims the park is not
used, and decided if the park is
sold, another park will be named
in honour of Don Maynard.
$33M For Pacific Safety
Pacific Safety Products (PSP) of
Arnprior has won a $33 million
contract with the Government
of Canada. PSP will be making
fragmentation vests for the Canadian Forces.
Lumber Kings Start
Season September 18
The new leadership team for the
GET UP TO
$5000
Pembroke Lumber Kings will
spring into action at their home
opener on September 18th. They
will play the Cumberland Grads.
This will mark the first season
for head coach Sean Crozier.
BLR Wants RED Back
The Township of Brudenell,
Lyndoch and Raglan is supporting a resolution about the
Rural Economic Development
(RED) program. In the 2016
Ontario budget, the government
of Ontario suspended the current
intake of applications to the
RED program, and is integrating
that program into the Jobs and
Prosperity Fund. The challenge
is that the Jobs and Prosperity Fund is restricted to private
sector organizations and industry
partners, which prevents access
to funding for rural municipalities that formerly benefitted from
the RED program. The new
parameters require a minimum
of $5 million in eligible project
costs, which significantly restrict
the benefit of this fund for rural
municipalities. In the past, RED
previously funded programs
such as the Business Retention
and Expansion and Downtown
Revitalization programs as well
as economic development plans
that focused on helping rural municipalities. Now, the parameters
of the program are more focused
on urban areas. The township is
asking the government of Ontario to reconsider the suspension
of the RED program to maintain
a focus on rural municipal needs.
Hospital Receives
Accreditation
Carleton Place & District Memorial Hospital has received
Accreditation with Exemplary
Standing from Accreditation
Canada. Hospital accreditation
reviews a health care organization’s care and services.
It includes an intensive selfassessment, a survey visit with
a team of health care professionals and a comprehensive
report. The process also involves
interviews with staff, physicians,
volunteers, patients, Board and
community members.
Continued on Page 5
Great jobs available here:
ovjobs.ca
TO START A
BUSINESS!
Starter Company
One-on-one training to grow your business
Access to helpful information and workshops
Mentoring from successful, local entrepreneurs
Must be between the ages of 18 and 29 to apply
Looking to fill some student positions this
summer? Post with us for just $75 + HST.
Try us once and you’ll use us every time!
The Area’s #1 Job Board
Enterprise Renfrew County (Renfrew and Pembroke locations)
Ph: 613-432-6848 | Ph: 613-735-8224 | www.enterpriserenfrewcounty.com
[email protected]
Phone: 613-732-7774
July 19, 2016
On The Move
Lisa Bowman
Lisa Bowman is the new Executive Director/Counsellor for
Valley Employee and Family
Assistance Program. Bowman is
replacing Shelley TerMarsh, and
will begin July 25. Bowman was
formerly the Family Liaison Officer for the Petawawa Military
Family Resource Centre.
Todd Maslin
Todd Maslin is the new Manager
of Recreation at the Township of
Bonnechere Valley. Maslin will
be taking over for Noreen Calver
who is retiring. Maslin has
extensive experience managing
curling club facilities in southern
Ontario.
Bonny Johnson
Bonny Johnson has been
honoured with the Joe Leonard
Award from the Association of
Ontario Health Centres. Johnson
is a nurse practitioner and was
instrumental in the establishment of the Whitewater Bromley
Community Health Centre.
Dr. Kathryn Reducka
Dr. Kathryn Reducka will
continue on for an additional six
months as the Acting Medical
Officer of Health for the Renfrew County and District Health
Unit. Dr. Reducka joined the
Health Unit in January 2016. Reducka is taking a break over the
summer and will resume duties
in the fall.
Deb Bennett
Deb Bennett, a realtor with
RE/MAX Pembroke Realty has
obtained her broker designation.
Ottawa Valley Business
Page 4
Local Municipalities
Featured on CBC
Marlene McRoberts
Marlene McRoberts has retired as an investment advisor
with Edward Jones in Arnprior.
McRoberts opened her Arnprior
office in 1997, and expanded to
two offices in 2014.
Greg Townley
Greg Townley has joined Coldwell Banker Valley Wide Real
Estate Brokerage. Townley was
the former broker of Mather
Insurance and Real Estate.
Townley has been a realtor for
28 years.
Pam Behnke-Van Hoof
Dari Weber
Pam Behnke-Van Hoof and Dari
Weber have moved to RE/MAX
Pembroke Realty. The duo was
previously part of Coldwell
Banker in Petawawa.
Crystal Charbonneau
Crystal Charbonneau has joined
the team of RE/MAX Pembroke
Realty. Charbonneau, formerly
Crystal Fitzpatrick, was previously with Royal LePage
Edmonds.
Do you have people news? Send
it to: [email protected]
ovjobs.ca
This is where the jobs are.
Eganville, Fort Coulonge part of
humorous Still Standing program
Two local municipalities are
part of CBC televisions second season of a comedy called
Still Standing. Fort Coulonge’s
episode aired July 5th and can be
viewed online (see link to the episode at: www.ovbusiness.com).
The episode’s description notes
that the town was once part of
building cities like Chicago and
New York. Now, Jane Pitfield, a
former member of Toronto council and someone with roots in the
area is looking to inspire other
locals to reinvigorate the town.
The Eganville’s episode airs
July 19th (and will also be
available online). The story in
Eganville is a bit less inspiring,
but features local heroes including as The Searsons. The episode
description talks about empty
storefronts, a struggling town,
a dwindling population and
“passing motorists who see little
reason to stop.” Interestingly,
the description notes the town is
“hoping its majestic white water
river” will attract people out of
their cars.
Still Standing features Canadian comedian Jonny Harris
(known mostly from his role as
Constable George Crabtree on
the Murdoch Mysteries) as he
visits small towns and then delivers a stand-up comedy routine
afterwards. Harris is originally
from Pouch Cove, Newfoundland & Labrador.
The Township of Bonnechere
Valley will host a special airing
of the episode on July 19th at
7:00pm at the Eganville arena.
The event is free of charge.
Other towns featured in the
series include Skidegate, BC,
Vanastra, ON, Georgetown, PEI
and Telkwa, BC. Episodes can
be seen online at: www.cbc.ca/
stillstanding
Join us,
for the day,
or for the season.
Welcome
PEMBROKE GOLF CLUB
Phone: 613-732-1665
[email protected]
www.pembrokegolfclub.ca
July 5, 2016
Ottawa Valley Business
Page 5
Business News Around The Valley
Continued From Page 3
Enbridge Grant For
Fire Department
A grant from Enbridge Gas is
resulting in new fire training
materials for the Mississippi
Mills Fire Department. The grant
is part of Enbridge’s campaign
to assist fire departments in communities in which they operate.
This year, 20 fire departments
will benefit, sharing $100,000 in
grant dollars.
New Business in Downtown
The Pembroke BIA is welcoming two new businesses to the
Downtown. Gifford Associates
Insurance Brokers is owned by
Ed Fick and is located at 224
Pembroke Street West. The second business is Natural Beauty.
The business is owned by Brittany Mirault and is located in
the Mews Shopping Centre, 143
Pembroke Street West. Natural Beauty, an all-natural body
products business is having a
grand opening on July 22nd at
11:00am.
Group Feels Petawawa
In Need of Food Bank
In a presentation to the Town of
Petawawa council, Peter Tilley,
Executive Director of the Ottawa
Mission along with Laurie Alton
and Rev. Eric Strachan are suggesting the Town needs a Food
Bank to eliminate hunger in the
Petawawa area. One proposed
location is in Petawawa’s “downtown” area, beside Subway. In
their reasons why Petawawa
needs a food bank, the group
noted that food banks are often
located near military bases,
and that residents are walking
the 15km to the food bank in
Pembroke, even in the winter.
The group has been meeting with
Petawawa Mayor Bob Sweet
and Petawawa Councillor Treena
Lemay since November 2015.
Wes’ Chips Named
Top Food Truck
Wes’s Chips in Arnprior has been
ranked in the top four best food
trucks in Canada by the foodnetwork.ca. The mobile fry truck,
a 1956 Ford, opened in 1960
and is still operated out of the
same truck today. The business is
owned by Karen Bretzlaff.
Hiring Issues For Whitewater
The Township of Whitewater
Region was not able to find a
good candidate for two positions
in the municipality. They plan to
change the jobs and then hire for
a new position.
Pikwakanagan Could Be Hydro Owner
On July 12th, the government
of Ontario announced that First
Nations in Ontario will have a
chance to buy up to 15 million
shares of Hydro One at a cost
of $18 per share. For the deal to
go through, the band councils,
including the Algonquins of
a
Pikwakanagan, would need to
approve the agreement before
the end of 2017. The 15 million
shares would account for 2.5 per
cent of the outstanding common
shares. 30 per cent of Hydro One
has already been sold.
To make the sale happen, the
lifestyle you can work with
Jobs
Eastern
Ontario
easternontariojobs.com
government of Ontario would
lend the First Nations up to $268
million for the purchase. Discussion on this option to purchase
Hydro One shares has been
ongoing since October 2015.
There are 133 First Nations
communities in Ontario. The
government of Ontario will
remain the largest shareholder of
Hydro One, with no individual
entity being able to own more
than 10 per cent of the public
utility. The Ontario Energy
Board will continue to set hydro
rates.
101 Things
To Do in the Valley
Now Booking For The
August-September Issue!
Our next issue publishes: July 28th
Deadline to book in is: July 25th
When you need to promote your job
opportunity to a larger audience, consider
posting on Eastern Ontario Jobs.
What to promote: long weekend sales (2),
cottages for rent, mid summer deals,
back to school, events, festivals and fairs,
daytrip ideas, muncipal reminders and more!
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Exclusively Eastern Ontario!
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July 19, 2016
Ottawa Valley Business
Page 6
Campgrounds Small Business Status
MP Cheryl Gallant not happy with changes
Tech Corner
App: When I Work
Cost: Free Trial
Available: iOS, Google Play
Use When I Work to schedule
and communicate with your
employees. Create and manage
employee schedules and shifts
and track time and attendance
from your iPhone, iPad, iPod
Touch or computer. Try free for
30 days!
Take the time and headaches
out of employee scheduling and
attendance. When I Work is a
shift scheduler and time clock
app that uses text messaging,
email, push notifications, and the
web to communicate, alert, and
notify your staff about the work
schedule. When I Work also
makes it easy for your employees to clock in and out of their
shifts and gives you the ability to
quickly and conveniently track
payroll hours and prepare data
for payroll processing.
Main Features
- Create, update, cancel, and
publish shifts from anywhere
- Fill open shifts in seconds with
SMS alerts to staff
- Quickly approve shift change
requests in seconds
- Allow employees to clock in
and out with the app
- Save and copy schedule templates from one week to the next
- Get text message and push notification reminders about upcoming shifts
- Swap and drop shifts with
coworkers, request time off, and
set availability preferences from
your phone
www.wheniwork.com
By: Jennifer Layman
[email protected]
MP Cheryl Gallant is getting
vocal about the federal government’s decision to change the
“small business” status of campgrounds.
In May 2016, Canada Revenue
Agency (CRA) announced that
some campgrounds are too small
to qualify for the small business tax deduction and would
start to be taxed at three times
their current rate. Campgrounds
in Ontario have been receiving
calls and letters from CRA warning them of reassessments since
they employ fewer than five
people. The decision increases
their tax rate from 15 per cent to
50 percent, an amount that will
put some campgrounds out of
business.
MP Cheryl Gallant feels the
decision harms rural Canada,
home to many of the campgrounds, and seasonal jobs that
go with it, at risk. As many rural
campgrounds are family-run
businesses, the impact could
result in a negative impact to one
of the most popular past times
of Canadians. Gallant notes that
in the Ottawa Valley, camping
is a seasonal business that offers
affordable family vacations, and
that closures of campgrounds
also impact other small busi-
nesses in the tourism industry.
According to the Tourism
Industry Association of Nova
Scotia (TIANS), CRA categorizes campgrounds as “a specified
investment business” where the
principle purposes is to derive
income from property, and where
the business does not employ
more than five employees. CRA
contemplates two separate types
of taxable income, that from
property and that from business.
Income from property is “passive or inactive income” which
is where CRA proposes campgrounds be referenced.
“Campgrounds fall in between
these two examples,” says the
TIANS website.” A campground
with a high percentage of seasonal lot rental income is closer
to being considered as earning
only income from property.
Income from renting a site for
the entire season, or for the year,
runs the risk of being characterized as rental income rather
than business income. Income
from operating a store, selling
firewood, or from providing
other types of services, would be
considered active income. Transient business, which are daily or
weekly campers who pay a daily
rate, can also fall into the active
income category.”
None of this applies to an unincorporated campground.
TIANS recommends that
campgrounds talk to their accountants to get a full picture of
rental versus business income
in case they are approached by
CRA. Time sheets noting daily
activities and tasks can also help
separate the rental versus business elements of the operation.
281 Mask Road Renfrew
613-433-3842
www.venture-interiors.com
July 19, 2016
Ottawa Valley Business
Page 7
Book Club: Nudge
Improving Decisions About Health, Wealth, And Happiness
It’s A Fact
Canadian Beef
45%
Percentage of beef and
cattle produced in Canada
exported in 2015.
58
Number of countries
Canadian beef is shipped.
72%
Percentage of exports to
the United States (largest).
10%
Percentage of exports to
China (second largest).
2.7 Billion
Pounds of beef produced
in Canada in 2015
(down 9% from 2014).
44
Canadian consumers purchase about 44 pounds of
beef per person per year.
1.8%
Percentage of the world’s
beef supply produced by
Canada.
6
Canada is the sixth
largest exporter of beef
in the world. (India is the
largest.)
1
By: Richard H. Thaler, Cass R.
Sunstein
For fans of Malcolm
Gladwell’s Blink and Nobel
Prize winner Daniel Kahneman’s
Thinking Fast and Slow, a revelatory new look at how we make
decisions.
Nudge is about choices - how
we make them and how we
can make better ones. Drawing
on decades of research in the
fields of behavioral science and
economics, the authors offer a
new perspective on preventing
the countless mistakes we make ill-advised personal investments,
eating unhealthy foods, neglecting our natural resources - and
show us how sensible “choice
architecture” can successfully
nudge people toward the best
decisions. Nudge is straightforward, informative, and entertaining, a must-read for anyone
interested in our individual and
collective well-being
About the Authors
Richard H. Thaler, a pioneer in
the fields of behavioral economics and finance, is the Charles R.
Walgreen Distinguished Service
Professor of Behavioral Science
and Economics at the University of Chicago’s Booth School
of Business, where he is the
director of the Center for Deci-
Meetings
Events
Guide
&
Alberta is Canada’s largest
beef producing province.
PUBLISHING
SEPTEMBER 1st
Saskatchewan is Canada’s
second largest beef
producing province.
DEADLINE TO
BOOK SPACE
August 22nd
2
63
Average beef cow herd
size in Canada.
Amount Canada’s beef
industry contributes directly and indirectly to the
economy.
Do you have a space for rent for a small or large
gathering? Maybe you provide a service for
meetings and events? If meetings and event
business is part of your business, you should be
in our Meeting & Events Guide!
Source: www.canadabeef.ca
[email protected] | Phone: 613-732-7774
63
sion Research. He is also the
co-director (with Robert Shiller)
of the Behavioral Economics
Project at the National Bureau
of Economic Research and the
2015 President of the American
Economic Association. He has
been published in several prominent journals and is the author
of a number of books, including
Misbehaving: The Making of
Behavioral Economics.
Cass R. Sunstein is the Robert
Walmsley University Professor
at Harvard Law School, where
he is the founder and director
of the Program on Behavioral
Economics and Public Policy.
He is by far the most cited law
professor in the United States.
From 2009 to 2012 he served
in the Obama administration
as Administrator of the White
House Office of Information and
Regulatory Affairs. He has testified before congressional committees, appeared on national
television and radio shows, been
involved in constitution-making
and law reform activities in a
number of nations, and written many articles and books,
including Simpler: The Future of
Government and Wiser: Getting
Beyond Groupthink to Make
Groups Smarter.
Wisdom
Quality is more important than
quantity. One home run is
much better than two doubles.
- Steve Jobs
Life moves pretty fast. If you
don’t stop and look around
once in a while, you could
miss it.
- Ferris Bueller
There are no great limits to
growth because there are no
limits of human intelligence,
imagination, and wonder.
- Ronald Reagan
July 19, 2016
Ottawa Valley Business
Ottawa Valley
Page 8
SPECIAL SECTION
BUSINESS
SENIORS
Revera Report Reveals Ageism In Canada
Calls senior discrimination a “tolerated form of social prejudice”
Revera Inc. published a 2012
report entitled “Revera Report
on Ageism.” Ageism is a form
of discrimination based on age
and Revera calls it “the most
tolerated form of social prejudice
in Canada.” As the population
ages (predicted that the number
of people over 65 will double by
2036), the concern is that society
will not be tolerate enough to
manage critical services such
as healthcare, transportation,
housing and more. Here are
Senior
Impact
Statistics Canada predicts
that seniors (age 65 and over)
will be 23-23 per cent of the
population by 2036. So what
does that mean for communities?
First, it means a decline
in taxes (due to a drop in
income) and due to retirement
choices. It also impacts other
areas of spending. Individuals
in their 40s spend more than
33 per cent of their household
income on food, clothing,
personal care and health care,
30 per cent on properties and
18 per cent on leisure. Now
that these individuals are in
their 70s, they are spending 43
per cent on properties, twice
as much on health care, only
28 per cent on food, clothing
and personal care.
Also of interest is that
self-employment has grown
amongst seniors. In 2006, 44
per cent of senior men and 29
per cent of senior women who
worked were self-employed,
and those numbers are increasing. Seniors are staying selfemployed into their 70s.
Source: Statistics Canada
some starting points of how the
population feels:
- 63% of seniors 66 years of
age and older say they have been
treated unfairly or differently
because of their age
- 35% of Canadians admit they
have treated someone differently
because of their age
- 51% of Canadians say ageism
is the most tolerated social prejudice when compared to gender
(20%) or race (14%)
- 79% of Canadians agree that
seniors 75 and older are seen
as less important and are more
often ignored than younger generations in society
- 71% of Canadians agree that
society values younger generations more than older generations
- 21% of Canadians say older
people are a burden on society
Age discrimination comes from
a variety of sources. 56 per cent
of seniors feel ageism comes
from young people, and 27 per
cent say the government also
discriminates when programs
and policies don’t take into account the needs of older people.
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Publishes: September 9, 2016
34 per cent seniors complain that
healthcare professionals dismiss
their complaints as “inevitable
signs of aging.” When it comes
to evaluating how individuals
may be discriminating against
seniors, here are some of the
ways that seniors notice ageism:
- 41% are ignored or treated as
though they are invisible
- 38% feel people assume they
have nothing to contribute
- 27% feel people think they
are incompetent
- 12% are treated like a child
- 5% have been disrespected
- 16% have had people assume
they suffer from memory loss
- 8% have had people think
they are slow-witted
- 19% say people think they
are hard of hearing
The Revera report found that
overall, 89 per cent of Canadians
associate aging with something
negative such as losing independence or being alone. In contrast,
seniors are optimistic and enjoy
having more time to do things
they enjoy. They also appreciate
being more self-assured. 41 per
cent of seniors say that “age is
just a number” compared to their
younger age groups.
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Phone: 613-732-7774 | [email protected]
July 19, 2016
Ottawa Valley Business
SPECIAL SECTION
SENIORS
Page 9
Ottawa Valley
BUSINESS
Marketing To Seniors
What you need to do to be relevant to this audience
By: Jennifer Layman
[email protected]
Many businesses are focused
on the millennials - the age
group that is growing their lives.
But at the other end of the scale
is the senior market, those who
feel that 60 is the new 50 and
who are quick to complain that
businesses have forgotten to
market to them.
If you’re a business interested
in attracting this customer, here
are some tips to keep in mind to
do it successfully:
Make It Easy
Everyone likes a solution to be
easy, but more so as you age. If
a product is difficult to use, or
a service is hard to understand,
you will be less appealing to a
senior market. Keep your marketing, and all your communication with this audience, clear and
simple.
Know What Matters
Things that are attractive to seniors are different than what are
attractive to individuals in different age groups. Make sure you’re
not asking seniors to “grow their
lifestyle” with you - that’s not
going to appeal to where they’re
headed. You will miss the market
entirely if you use the wrong
language.
Choose Elements Carefully
In visual advertising, make
sure the font is big enough to
read and that images show what
seniors want as opposed to what
they don’t want. It is also important to choose the right kind
of image to convey what you
want. According to senior living
magazine, seniors see themselves
10-15 years younger than they
are, so a photo that is “too old”
will turn them off, as will one
that is “too young.”
Be Aware of Your
Misconceptions
A variety of research shows
that people aged 25 to 45 have
some preconceived notions about
seniors and their capabilities. If
you or your workforce falls into
that age group, make sure you
are treating seniors as people
who can do things for themselves. This group values their
CONWAY’S
PHARMACY & HEALTHCARE
independence - don’t take that
away from them in demonstrating your product or service.
It’s Not All About Price
Seniors have been around the
block. While they like a good
deal as much as the next person,
they’re not willing to sacrifice
quality for it. Push the value
of your product or service as
opposed to the price. Let them
know how you will meet a need
they have.
Seniors Are Still Individuals
This advice works for every
age group. While we put labels
on audiences for a number of
reasons (men, women, career
climbing, retiring, etc.) it doesn’t
mean that you can forget to talk
to people as individuals. Labelling creates common concepts,
beliefs and items of higher/lesser
value, the marketing message
still needs to speak to the audience members as individuals.
Choose Your Delivery
Methods Wisely
Seniors are more likely to
want something in their hands
(in print) as opposed to being
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directed to a website. They are
less likely to research on smart
phones and more likely to call or
stop in to ask questions. If you’re
thinking of eliminating print
from your marketing, you will
eliminate this audience entirely.
Changes
Seniors
Want
Change doesn’t happen in
isolation: individuals, organizations and policy makers all
have a role to play in building
an age-inclusive Canada. According to seniors, the following changes can help combat
age discrimination:
37% - Invest in technologies
that can help older people live
independently longer
35% - Raise awareness
about ageism to make ageism
socially unacceptable
32% - Provide more government funding of health care
solutions that address the
specific needs of aging
30% - Dispel common stereotypes and misconceptions
by highlighting the contributions seniors make to society
28% - Develop a national,
government-led “Seniors
Strategy”
27% - Make cities more agefriendly
19% - Provide better protection against workplace-related
age discrimination
19% - Develop programs to
promote a better understanding of elder abuse
18% - Encourage innovation
by businesses to develop products and services better suited
to the older population
Source: Revera Report on Ageism
July 19, 2016
Ottawa Valley Business
Page 10
Tender Results Around The Region
PW-2016-03 - Catch Basin
Cleaning. Horton Township.
Hydro Cam Inc. - $1,953.60
Drain-All Ltd. - $5,636.44
Awarded to Hydrocam.
PW-2016-04 - Street Sweeping.
Township of Horton.
Castleford Excavating
- $80 per hour approx. 36 hours
Valley Street Sweeping
- $80 per hour approx. 24 hours
Awarded to Valley Sweeping.
PW-2016-06 - Screened Winter
Sand. Horton Township.
Barr’s Sand - $22,261.00
R.G.T Clouthier - $18,475.50
B.R. Fulton Const. - $21,893.75
Awarded to Clouthiers.
RFP - CS-2016-03 - Indoor
Pool Heating, Ventilating and
Air Conditioning (HVAC)
System. Town of Perth.
Lundy Mechanical - $244,350.00
Black & McDon. - $325,250.00
A/C Mechanical- $439,500.00
Awarded to Lundy Mechanical.
T16-01 - Replacement of 54
Windows & 1 Patio Door at 55
Poplar Street in Deep River.
County of Renfrew.
Valley Window- $37,829.75
Foster Exteriors - $45,194.00
Northview Windows- $46,614.60
Kent Construction - $52,931.00
Ben McMullen Con - $66,105.00
Awarded to Valley Window.
T16-02 - Replacement of Windows & Doors at 59 Wallace
Street in Eganville.
County of Renfrew.
Foster Exteriors - $69,393.30
Valley Window - $72,009.85
Arcor Windows - $86,993.71
Lair’s Const. - $118,811.00
Awarded to Foster Exteriors.
T16-03 - Refurbishment of
Kitchen Cabinets.
County of Renfrew.
Bosa Cabinets - $47,121.00
Peter E. Sylvestre - $54,459.22
Gary & Rons - $56,323.80
Anas Woodworking - $67,800.00
Paramout Kitchens - $76,501.00
Kent Construction - $80,853.60
Awarded to Bosa Cabinets.
T16-10 - Supply and Installation of Exterior Doors. County
of Renfrew.
Valley Window - $142,977.56
Foster Exteriors - $151,759.00
Arcor Windows - $168,873.98
Awarded to Valley Window.
T16-12 - Replacement of
Asphalt Shingles on 25 Single
Family Homes. County of
Renfrew.
Lair’s Construction - $49,720.00
Irvcon Limited - $66,336.65
Norlock Operations - $73,450.00
Awarded to Lair’s Construction.
KHR-03-2016 - Remove Old
Asphalt and Replace With Hot
Mix Pave. Township of Killaloe, Hagarty & Richards.
Walsh Contracting - $31,912.76
GOA Paving - $53,460.23
Greenwood Paving - $28,874.33
Awarded to Greenwood.
RFT#2016-12 - Solarium
Reconstruction - Fellowes
High School. Renfrew County
District School Board.
Covertite Eastern - $380,000.00
Irvcon Limited - $217,098.00
Awarded to Irvcon.
RFT#2016-14 - Gymnasium
Ceiling Renovation - Opeongo
High School. Renfrew County
District School Board.
Wade General Con - $228,000.00
Frecon Const. - $153,000.00
Awarded to Frecon.
OVWRC-2016-02 - Landfill
Compactor. Ottawa Valley
Waste Recovery Centre.
Nortrax - $530,504.49
Toromont Cat - $459.458.00
OVWRC-2016-01 - Bulky
Waste Processing (Grinding).
Ottawa Valley Waste Recovery
Centre.
Awarded to Nad-Core in the
amount of $500/hour + Mobilization Fee.
OVWRC-2016-03 - Purchase
of a Roll-Off Bin. Ottawa
Valley Waste Recovery Centre.
Awarded to Valley Sales &
Equipment in the amount of
$68,499.13.
T-16-01 - Supply and Delivery
of One Two-Wheel Drive PickUp Truck with Regular Cab
and One Two-Wheel Drive
Pick-Up Truck with Extended
Cab. City of Pembroke.
Surgenor Chevrolet - $54,152.00
Butler Chevrolet - $55,795.00
McKenzie Motors - $57,649.50
Murphy Ford - $60,406.00
Awarded to Surgenor.
T-16-02 - Asphalt Patching
& Road Resurfacing. City of
Pembroke.
Smiths Const.- $395,095.00
H & H Const. - $446,735.70
Greenwood - $476,958.50
Awarded to Smiths.
T-16-03 Granular Materials
City of Pembroke
G.P. Splinter - $48,790.00
Clouthier Const. - $65,303.00
H & H Const. - $74,794.50
Pembroke Sand - Bid rejected
Awarded to G.P. Splinter.
RFP No. P-16-01 - Supply and
Delivery of One Combination
Dump Body/Spreader Unit
with Hydraulic Plow and Wing
City of Pembroke.
Awarded to Equipement Lourds
Papineau in the amount of
$272,010.03 for a Slide-In Unit.
St. Mary’s School Entrance
and Parking Lot Improvements. Renfrew County
Catholic School Board.
Clouthier Const.- $420,028.32
Smiths Const. - $428,371.00
Awarded to RFT Clouthier.
RFP No. CS-2016-04 - Indoor
Pool Accessible Change Room.
Town of Perth.
Bids were received by Scott
Blair Construction Ltd. and Robert Construction. Both bids were
notably over the project budget.
RFP will be reissued.
T-16-05 - Line Painting
Services. City of Pembroke.
Acculines & Signs - $23,123.55
Almon Equipment - $31,068.30
RannMaint. - Bid rejected
Awarded to Acculines.
Professionals You Can Trust
If your fire alarm, sprinkler system or kitchen system
doesn’t work right the first time, there may not be
a second time. Have your systems in working order.
www.laymanfireandsafety.com
Phone: 613-732-5320
[email protected]
YOUR PROFESSIONAL FIRE & SAFETY PARTNER.
July 19, 2016
Ottawa Valley Business
Tender Results
Around The Region
T-16-06 - Tree Trimming &
Removal - Equipment Rental
& Labour. City of Pembroke.
Gardiner Tree - $20,304.00
North Renfrew Tree - $22,225.25
Woodsman Tree - $31,890.00
Awarded to Gardiner.
KHR-02-2016 Double Surface
Treatment - Mask Road.
Township of Killaloe, Hagarty
& Richards.
Smiths Const. - $123,743.14
Greenwood Pave. - $119,421.22
Awarded to Greenwood.
Purchase of Self-Contained
Breathing Apparatuses for
Fire Department. Township of
Lanark Highlands.
Awarded to M&L Supply in the
amount of $20,000.00.
Sale of Land. 1019 Hass Road.
Township of Brudenell,
Lyndoch and Raglan.
Cancelled.
Sale of Land. 940B Schutt
Road. Township of Brudenell,
Lyndoch and Raglan.
No bids were received.
KHR-02-2016 Double Surface
Treatment - Mask Road.
Township of Killaloe, Hagarty
& Richards.
Smiths Const. - $123,743.14
Greenwood Pave. - $119,421.22
Awarded to Greenwood.
T-16-04 - Concrete Works.
City of Pembroke.
Greenwood Pav. - $246,130.60
H & H Const. - $256,802.56
Awarded to Greenwood.
Score Board at Tye Diamond.
Town of Renfrew.
Awarded to Paul S. Leskew &
Associates in the amount of
$7,661.00.
Fire Hall HVAC Upgrades.
Town of Renfrew.
Awarded to McCrea’s Climate Care in the amount of
$31,200.00.
UXO Clearance in Support.
Defence Construction Canada.
Awarded to Notra Inc. of Ottawa
in the amount of $740,000.
For full tender results, and tenders with results pending, please
visit our website at:
www.ovbusiness.com
A Note About Tenders:
Ottawa Valley Business contacts municipalities once a week
for any active tenders they have
available. We also visit their
websites to provide these tenders
and we contact municipalities
for results as soon as the tender
expires.
Page 11
Tenders
TENDERS
Supply and Install of Two Arena
Dehumidifier Units
----One ¾ Tonne Truck and Plow
----Breathing Air Compressor
---Arnprior Town Hall Barrier Free
Upgrades
----Light Fixture Replacement
----CIPP Combined
Sanitary Sewer Lining
----Sidewalk Maintenance
----Radtke Road Rehabilitation
----Caretaking Contract at
Various Schools
----Disposal of Surplus:
1987 Champion Grader
REQUEST FOR PROPOSALS
RFP - Long Range Financial
Plan
----RFP - Blue Box Processing and
Haulage Services
-----
M
Limited
REQUEST FOR
QUOTATION
RFQ - Andrewsville Bridge
Stringer Replacement
----RFQ - Signage Contracting
Services
----RFQ - Concrete Slab
Construction
REQUEST FOR
INFORMATION
RFI - Prequalification of
Design Builders for the
Pembroke Design-Build
New Fire Station
Let us
insure
your
leisure
time.
Johnston
&
ackie
RFP - Social Infrastructure Fund:
Affordable Housing Units
----RFP - Janitorial Services
----RFP - Strategic Plan
----RFP - Accommodation Plan
----RFP - Blue Box Recycling Stationary Compactors and Compaction Roll-Off Containers
----RFP - Design and Build of
Public Washroom
----RFP - Digital Multifunction
Copiers
----RFP - Commercial Real Estate
Brokerage Services
Report Crime.
Anonymously.
Contact: Tara Neville, Broker
[email protected] | Phone: 613-735-1046
10 Nelson Street, Pembroke
1-800-222-TIPS
www.valleytips.ca
July 19, 2016
Ottawa Valley Business
Page 12
Social Media Madness
Some ideas to keep in mind
By: Jennifer Layman
[email protected]
One of the questions I get
from time to time is about social
media. With so many choices,
it can be overwhelming. If this
conversation is one that you’re
having, here are some things to
think about.
Provoking Reactions
Social media is very strong at
soliciting reactions from people.
If you are looking for attention,
you can get it pretty quickly on
social media. This is especially
true if you comment on something of significance, post an
inappropriate photo or “friend/
follow” someone who turns out
not be such a great person after
all. When Joe Paterno was fired,
Ashton Kutcher tweeted that
the firing was in poor taste. We
all know what became public
shortly thereafter. Be really,
really, really careful about what
you post for the world to see.
Open To Comments
Using social media means
that you leave yourself open to
comment. I remember a business
owner who ranted about how local people were not patronizing
their business, but were buying
everything from Costco. What
followed were comments about
how the business was not approachable and that the owner’s
attitude probably had something
to do with their lack of customers. Some actual customers
commented and said they felt unappreciated. While the business
tried to apologize, the damage
was done. If you want to rant,
scream into your pillow.
Closed To Comments
So having read the above, you
might decide to close your account to public comment. Now
you can say all you want and no
one will every comment negatively, right? Wrong! Being on
social media means you have to
be willing to take the criticisms
with the compliments. Many
businesses cannot do that well;
they take everything personally.
You are always best to have
a strategy in place on how to
handle negative comments in a
calm manner. If you don’t think
you can do that, social media
isn’t for you.
Let Someone Else Do It
If all this social media stuff
is overwhelming, maybe you
would be better to hand off this
responsibility to an employee
or someone else. Before you do
Make time for marketing.
Your competitors will.
forwardthinking
MARKETING AGENCY
that, consider that you are giving
someone else total control over
how your business is perceived.
Case in point - Chrysler. Someone tweeted: “I find it ironic that
Detroit is known as the #motorcity and yet no one here knows
how to f***ing drive.” The ad
company in charge of Chrysler’s
social media retweeted that comment! Somehow the tweet didn’t
sound the same coming from
them. The ad company was fired.
Instant Fame
The stories you hear about
companies rising to instant fame
with millions of followers are
not the typical social media
story. You can build an audience,
but it takes time, consistency and
informative messaging. Donald
Trump has 9 million followers
on Facebook. That’s only 3% of
the country and he’s running for
president! (As a side note, Hilary
Clinton has 4 million followers!)
So set your expectations realistically.
After a website, social media
can be a great online asset to a
business or personal brand. But
like anything, there are rules to
follow.
Jennifer is the owner of Forward Thinking Marketing Agency. Her column
appears every issue.
UPCOMING
UPCOMING ISSUES
August 2, 2016
Regular Issue of OVB
Special: Aboriginal Business
Deadline: July 27th
----August 16, 2016
Regular Issue of OVB
Special: Banks & Credit Unions
Deadline: August 10
----September 6, 2016
Regular Issue of OVB
Special: Economic Development
Deadline: August 31
----September 20, 2016
Regular Issue of OVB
Special: Forestry
Deadline: September 14
----October 4, 2016
Regular Issue of OVB
Special: Small Business Week 1
Deadline: September 28
----October 18, 2016
Regular Issue of OVB
Special: Small Business Week 2
Deadline: October 12
HEALTH MATTERS
Fall Edition
Publishes: September 9, 2016
Deadline: August 19, 2016
101 THINGS TO DO
IN THE VALLEY
August/September Issue
Publishes: July 28, 2016
Deadline: July 25, 2016
----October/November Issue
Publishes: September 29, 2016
Deadline: September 26, 2016
----December & Christmas Issue
Publishes: November 24, 2016
Deadline: November 21, 2016
MEETINGS & EVENTS
GUIDE
www.fwdthink.net
Phone: 613-732-7774
[email protected]
2016 Issue
Publishes: September 1, 2016
Deadline: August 22, 2016