Untitled - Grupa Fresh

R
R
mark e t i n g
communications
e x p ert s
SHOWSERVICE
FRESH
RELATIONS
we work in specialized teams implementing projects according to the
marketing model
360°
Fresh Brand Design
Branding agency specialized
in launching new brands and
optimizing the actions of existing
ones. It prepares strategies and
graphic designs, including signage
and visual identification system
projects, as well as designs for
campaign and branding needs.
eFresh
Interactive agency specialized in
preparing online strategies
for brands and implementing
effective marketing campaigns.
It designs and implements advanced
Web pages, e-commerce solutions,
and applications.
Fresh Adworks
Outsourcing agency specialized
in the area of graphic design.
It manages the adaptation of
creative solutions concerning applied
materials for foreign markets.
Show Service
Event agency highly qualified
in terms of organization and
creativeness.
It implements major employee
events, sales support actions,
and community actions.
FRESH RELATIONS
Public relations agency specialized
in media communication by means
of modern tools and multimedia,
especially social media and blogs.
profit for
effective
save on
your brand e-marketing marketing
services
events
marketing
innovative
public
relations
over 250 branding projects
12 years of experience
we implement projects on both domestic and foreign markets
Brand:
Polmed
Challenge:
to create a unique brand
identity and develop
an integrated plan for
promotional activities
Scope of work:
brand’s strategy, logo
redesign, creation of
the Corporate Book, Key
Visual project, applied
materials project, and
visualization of the
center
| rebranding of medical brands |
Finansując
zwiększamy
możliwości
Łączymy wiedzę i doświadczenie
na rynku medycznym.
Dopasowujemy rozwiązania do potrzeb.
Myślimy innowacyjnie.
Brand:
MAGELLAN
Challenge:
to create an outstanding
brand visual identification
that reconciles the interests
of companies from different
areas, while preserving its
achievements
Scope of work:
architecture and brand communication strategy, the identities of brands from the stock
market group, graphic signage
redesign, development of key
visuals, and the creation of the
Corporate Book
| rebranding of financial brands |
Brand:
Metalplast Oborniki
Challenge:
to freshen the brand
image and adapt its
communication to
market demands
while preserving its
achievements
Scope of work:
logo redesign, Key
Visual projects, applied
materials project
| rebranding of B2B brands |
Brand:
Billa
Challenge:
to understand the expectations
and directives of the brand’s
European headquarters; to
persuade current customers
on the new business model; to
rebrand the chain of 23 stores
effectively
Scope of work:
1. Visual redesign of stores
(including construction works and
advertising),
2. Preparation of brand’s
communication materials
(brochures, after-sales activities,
loyalty program),
3. Brand promotion is particular
cities- opening of stores,
4. Online branding.
| re-launching of chain store brands |
Brand:
Warta Glass
Challenge:
to create a unique image
for a manufacturer of
glass packaging for
consumer brands
Scope of work:
logo design, creation
of the Corporate Book,
photo shoot, Key Visual
project, applied materials
project, and visualization
of facilities
| rebranding of industrial brands |
Brand:
Mobilna Stacja Paliw
Olszowiec
Challenge:
to create branding
for a unique business
concept- first gas
station that goes where
the customer indicates
Scope of work:
logo design, creation of
the Corporate Book, Key
Visual project, applied
materials project
| launching of Poland’s first mobile gas station |
interactive agency recognized both in Poland and abroad
over 400 finished Internet projects
implementation of forefront technologies in branding
14dni.pl
sKrossuj Roomstera dla Kross SA
NESTLÉ FITNESS 14-day program
| online marketing campaigns |
pbg-sa.pl
inwestor.polmed.pl
| investor relations Web sites |
bcc.com.pl
pearson.pl
| corporate Web sites |
Y
dnia
THE D
A
O
F
Kalinowe Pola
scandium.amica.pl
Exceptional golf course Web site
Launch of new line of white goods on the market
| unique Web sites |
KupBMW.pl
feuvert.pl
service station
| e-Commerce solutions |
1st Place
in the 2012 Community Web site category
27grudnia.pl
regionWielkopolska.pl
Interactive Web site about the Greater Poland
Uprising
| information and community portals |
| smartphone applications |
operates on foreign markets only
50% lower service fees
corporate work standards
full online servicing
Customer: Nestle CPP
Brand: Fitness
Product: Breakfast cereal
Market: Baltic Sea
countries, Romania,
Hungary, Czech Republic,
Slovakia
Task: www portal,
promotional materials
Packaging: single
Customer: Nestle CPP
Brand: Cheerios, Corn
Flakes, Gold Flakes, Cini
Minis, Chocapic
Product: Breakfast cereal
Market: Poland, Romania,
Latvia, Lithuania, Estonia,
Hungary, Bulgaria
Task: Packaging adaptation
Packaging: single
Brand: Amica
Product/Business
Branch: White goods
Market: Poland, Czech
Republic
alogues, promotional
materials (creation and
print preparation)
Brand: Nivea
Product: intimate hygiene
Market: Slovakia, Czech
Republic, Poland
Task: promotional materials
creative and experienced team
on the market since 1991
developed technical facilities
Customer: Volkswagen | Millionth
Caddy
Description: Picnic for VW Poznań
employees and their families
to mark the celebration of the
production of the millionth
Volkswagen Caddy.
We created the “dreams come true
town” in the Disneyland spirit for
26.000 participants.
Scope of services: Event concept,
technical service, realization of
scenery
| employee events |
Customer: IMMOBEL Polska |
Opening of „Okrąglak” in Poznań
Description:
Artistic setting to mark the
celebration of „Okrąglak” in Poznań
Scope of services:
Concept, artistic and technical
services for the whole event
Solution:
Ribbon-cutting ceremony was
accompanied by millions of
glittering confetti and perfectly
matched music ensuring a unique
ambience for the event.
On the 8th floor of the building
guests were offered delicious
food and could listen to a concert
performed by Aneta Lipnicka and
John Porter- stars of the evening.
| VIP events |
Customer: BZ WBK | WBK
Partner company event
Task:
Bonding event for BZ WBK
employees in Zakrzew
Scope of services:
Artistic services and logistics for
technical facilities
Solution:
Outdoor bonding event, puzzles
and physical competitions,
contest for the best team of the
party.
A concert performed by Lombard
and great selection of DJs
added splendor to the evening
gathering.
| integration parties |
effective use of CSR in brand communications
Public Relations as the best tool in brand promotion
innovative technologies in Social Media Communication
WORK
Customer: City of Poznań
Task:
To reach and recruit over 100,000
students from Poznań into
workshops run by companies
from the outsourcing sector
Scope of service:
Integrated campaign present in
social and mass media, as well as
in Poznań universities, PR support
and organization of the event
Solution:
Promotion based on the movie
“Stargate” supported by a unique
campaign on LED screens, radio
stations and direct marketing
Customer: WKK
Task:
Promotion of the most valued
brands of Greater Poland
nationally and abroad
Scope of service:
Elaboration of the idea and
detailed concept of Ranking,
creation of a promotion plan,
public relations and social media
support, organization of an
awards gala
Solution:
Effective promotional campaign
enabled approaching 600 brands
from the Greater Poland area, out
of which over 140 brands applied
to Ranking
Ataner won in the B2C category,
while Utal won in the B2B
category.
The winner of the Internet voting
was KKS Lech Poznań.
R
61-842 Poznań
ul. Za Bramką 12A/9
+48 61 854 20 60 phone
+48 61 854 20 90 fax
R
www.grupafresh.com
www.efresh.com.pl
www.fresh.com.pl
www.showservice.pl
www.freshadworks.com.pl
www.freshrelations.pl
Let’s do business together!
SHOWSERVICE
FRESH
RELATIONS