investment guide - The Berkshire Eagle

2011
INVESTMENT GUIDE
RETAIL ADVERTISING
www.BerkshireEagle.com
Open and Contract Rates
Daily Open Rate
Rates per column inch
Open Rate
Daily
Sunday
$38.35
$43.05
Frequency Commitment Contracts
Frequency commitment advertisers agree for a specified period to run at least one day
per week, minimum ad size 3 column-inches. All insertions, whether at full rate or
repeat discounted rate, will apply toward contract fulfillment
2 or more
1 ad
Rates per column-inch
ads per week
per week
Daily
Sunday
Daily
Sunday
52 consecutive weeks
26 consecutive weeks
13 consecutive weeks
www.BerkshireEagle.com
Daily..............................................25,705*
Sunday...........................................28,788*
40 inches
75 inches
150 inches
250 inches
500 inches
1000 inches
2500 inches
Berkshire County is the western-most county in
Massachusetts. The drive time from both Boston and
New York City is about 21⁄2 hours. The major city, Pittsfield
is about a 15 minute drive to
the New York border
and about a 45minute
drive to both
Connecticut
and
Vermont.
$23.95
26.50
28.70
$26.70
29.80
32.05
Daily
Sunday
$36.00
32.55
29.55
26.55
25.95
25.30
24.90
$39.95
36.45
33.10
29.65
28.80
28.55
28.10
Available for any 12 consecutive month period.
Rates per column-inch
The Berkshire Eagle is the lineal successor to the Western Star, founded in Stockbridge, Massachusetts in 1789.
The weekly Berkshire County Eagle became a daily newspaper in 1892 and a morning publication in 1979. Sunday
publication began in 1987.
$25.55
27.75
30.55
Display Bulk Contract Rates
Circulation
*Source - Circulation - ABC Audit Report 12 months ended 06/30/10
$22.95
24.80
27.20
Business Builder
12 Insertions
23 Insertions
within 30 Days*
within 30 Days*
$156.40 per inch
$296.75 per inch
Includes 2 insertions in
Includes 3 insertions in
The Shopper
The Shopper
*One copy change per campaign.
34 insertions
within 30 Days*
$387.10 per inch
Includes 4 insertions in
The Shopper
Daily Small Space Commitments (Space Spot)
Ad must run for 30, 60 or 90 consecutive days. One copy change per month.
Rates per column-inch
1 to 3 inches
4 to 6 inches
7 to 10 inches
30 Insertions
60 Insertions
90 Insertions
$11.90
11.30
10.65
$11.30
10.65
10.00
$10.65
10.00
9.45
Color
Color is a proven attention-getter. The use of color can increase the impact of your ad
up to 43 percent.* Your Eagle consultant and our art department can show you how!
Color Rates
Black &
Black &
Black &
Frequency Per Year
1 color
2 colors
3 colors
Open
7-13 times
14-26 times
27 times or more
$250.00
$225.00
$200.00
$175.00
$350.00
$325.00
$300.00
$275.00
$450.00
$425.00
$400.00
$375.00
Advertisers are billed at the open rate, unless a color contract has been signed.
Although 27 color ads per year are needed to earn the lowest color contract price, any
combination in the multiple color categories will apply toward earning the lowest rates.
Econo-Color: Add color for only $5.25 per inch. $52.50 minimum color charge per ad.
Color choice is restricted to availability.
*Newspaper Association of America study.
Frequency Discounts
1st Repeat Ad*.......................25% off
2nd-6th Repeat Ad*...............50% off
*Within 6 publishing days of the initial insertion. Repeat rates do not apply to Sunday,
which will be treated as 1st day of publication. No other discount programs apply.
Eagle Preprint Advertising
The Berkshire Eagle has the ability to offer advertisers full run, part run or single zip code
preprint profiles. All preprinted advertising is priced NET. Achieve nearly 100% total market
coverage by reaching non-subscribers of The Eagle through The Shopper. Shopper rate
information is available upon request.
Full Run Tuesday–Sunday
(CPM Rate x Daily or Sunday Circulation)
Rates are per 1000 inserts distributed. Rate discounts are based on number of insert drops
over a 12-month period.
# OF PAGES
OPEN
13-23
24-35
36-47
48-67
68 PLUS
Single Sheet
$47.00
$46.00
$45.00
$44.00
$43.00
$42.00
4 Tab Pages
50.00
49.00
47.00
46.00
45.00
44.00
8 Tab Pages
55.00
54.00
53.00
52.00
51.00
50.00
12 Tab Pages
64.00
63.00
61.00
60.00
57.00
56.00
16 Tab Pages
72.00
71.00
68.00
67.00
65.00
64.00
20 Tab Pages
79.00
78.00
76.00
75.00
73.00
72.00
24 Tab Pages
87.00
85.00
82.00
82.00
79.00
77.00
28 Tab Pages
90.00
88.00
86.00
85.00
83.00
80.00
32 Tab Pages
94.00
92.00
89.00
88.00
86.00
83.00
36 Tab Pages
96.00
94.00
92.00
90.00
88.00
85.00
40 Tab Pages
98.00
96.00
94.00
93.00
90.00
87.00
Zoned Preprints Daily Or Sunday
• Add $5.00 per thousand to the rates above
• Minimum distribution 5,000 per publication or minimum charge of $300.00.
Preprinted Insert Requirements
All preprints are machine inserted in our plant. Please adhere to the following requirements in
order to insert your preprint in the daily and Sunday Berkshire Eagle:
• Deadline to schedule inserts is 10 business days prior.
• Add 2% spoilage quantity to all orders.
• Preprints are required in our plant 9 days prior to Sunday distribution date, and 5 days prior to
daily distribution date.
• Minimum size accepted: 5˝ x 7˝. Maximum size 11˝ x 11˝.
• 60 lb minimum weight index stock required for single sheet inserts. 4-page tabloid inserts must
be on a minimum of 50 lb. stock (or can be 1/4 folded).
• Inserts shipped via motor freight must be prepaid.
• Inserts must be delivered on non-returnable skids, banded both ways. Maximum deck size 40˝
x 48˝, maximum height is 5´.
• If these requirements are not met, a handling charge will be added. An additional charge also
will be applied in the event of breakage or special situations necessitating special handling.
• The Eagle assumes no liability for preprints that have been damaged in transit. Any skids that
are not in receivable condition, or are short in number, will be the liability of the customer,
shipper or printer.
Delivery Address
THE BERKSHIRE EAGLE
75 South Church Street
Pittsfield, MA 01201
RECEIVING HOURS
Monday - Friday, 7am - 3pm
Directions: (413) 496-6470
Loading dock manager cellphone (413) 464-5042
Miscellaneous Rates
Daily
Sunday
• Section Front Display Box
Located on page one of the second section; deadline
4:00 p.m. business day prior to publication; total cost per ad
$62.55
$69.00
• Religious Service Ads
$18.30
$20.15
• Card of Thanks, In Memoriam
Up to 10˝, per inch
10˝ or larger, per inch
$14.75
$11.05
$16.55
$11.05
• The Shopper (Repeat from The Eagle)
$8.30
$14.95 per column inch, Shopper only - The Shopper is a weekly broadsheet publication containing display, classified and pre-printed advertising. The Shopper is direct-mailed via US
Postal Service every Thursday/Friday to
non-subscribers in the Berkshire Region.
• Guaranteed Page - When an ad is placed on a guaranteed page, a 25% premium is applied to
the advertiser’s open or contract rate, subject to availability.
• Section Front Ear & Strip Ad - Available on request.
Features
DAY
DAILY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
SECTION
The Berkshires, Business,
Entertainment, Sports
Health and Science
Learning
Food
The 413, Berkshires Week
Arts/Theater, Outdoors
Homes
Local, Opinion, Sports,
Wall Street Journal Sunday,
Business Section, Life/Arts,
Comics, TV Week,
USA Weekend Magazine
Closing Schedule
RESERVATION/
COPY DEADLINE
Thursday, 5 p.m.
Friday, 5 p.m.
Monday, 5 p.m.
Tuesday, 5 p.m.
Thursday Noon, 1 week prior
Wednesday 5 p.m.
Thursday, 5 p.m.
Thursday Noon
Tuesday, 5 p.m.
Thursday Noon, 1 week prior
Thursday, 5 p.m.,
10 days prior
• When holidays intervene, deadlines are one working day earlier or as published.
• For double trucks and process color ads, deadline
is one business day earlier.
• Deadlines for cancellation are the same as insertion deadlines. If an ad which The Berkshire Eagle
composed is canceled before its first insertion,
there will be a $10 per column-inch charge for
composition.
PUBLICATION
Monday
Tuesday
Wednesday
Thursday
Berkshires Week
Friday
Saturday
Sunday A, B, C, D, F
Sunday E
The Shopper (Friday)
TV Week (Sunday)
General Rate Policy
Mechanical Requirements
• The Eagle is printed using the offset process. 85 or
100-line screen veloxes are requested.
• A full page for retail advertising measures 127.5 columninches.
• Gutter width for double trucks: 3/4˝, charged as one
column.
• Display ads can be submitted electronically at www.neninews.com or utilize our AdSend address at MAPIT. For
complete information detailing our production
preferences go to www.neni-news.com/distiller.html
• For ads delivered in negative form, please call for
specifications.
• Ads are billed in increments of 1/4˝.
DISPLAY ADVERTISING COLUMN WIDTHS
Columns
Picas
Inches
1
9.7
1 5⁄ 8
2
20.1
3 3⁄ 8
3
30.5
5 1⁄16
4
40.8
6 13⁄16
5
51.2
8 9⁄16
6
61.6
10 1⁄4
Page Depth Requirements
• Ask your advertising consultant for details. Any ad
measuring over 19 inches in depth will be billed at the
full page depth of 211⁄4 inches.
Online Advertising
New England Newspapers, Inc. offers a wide variety of
online advertising options, whether you are an advertiser
just venturing into the online world or an experienced
online veteran. Our websites include:
•
•
•
•
•
•
•
•
•
BerkshireEagle.com
BerkshireCareers.com
BenningtonCareers.com
Reformer.com
ValleyCareers.net
Manchesterjournal.com
AdvocateWeekly.com
TheTranscript.com
Benningtonbanner.com
For more information about advertising rates and
opportunities on any of these sites, please contact Darci
Toomey, Online Sales, at 413-496-6331 or by email at
[email protected].
• President/Publisher reserves the right to revise rates, discounts and other provisions of this
rate card on 30 days notice.
• All ads and copy subject to Publisher’s approval.
• All rates are net. Advertising agency commission shall be the responsibility of each agency.
• Advertising charges are paid in advance of publication until the advertiser has established credit
and has opened an account with New England Newspapers, Inc.
• Charges to an account are due and payable on the 30th of the month. After 30 days, a service
charge of 11⁄2 percent per month is added to the balance due.
• The advertiser and its agency assume liability jointly and separately for the payment of all advertising published by New England Newspapers, Inc. and for all content (including text representation and illustrations) of advertisements published and also assumes responsibility for any
claims arising therefrom made against New England Newspapers, Inc. including costs associated with defending against such a claim. Payment by advertiser to agency shall not constitute payment to New England Newspapers, Inc.
• Agreements for advertising may be negotiated in accordance with the terms of this rate schedule.
• All contracts are for use by contract holder only.
• Advertising contracts may not be assigned or transferred by the advertiser.
• The Berkshire Eagle does not accept brokered advertising without prior approval.
• Veloxes or e-mails are available for $10.00 for all advertisements measuring 20 inches or
smaller. The charge is $1.00 per inch thereafter for larger ads, or a flat fee of $30.00, whichever is less.
Copy Regulations
• We reserve the right to edit, alter or reject any advertisement whether or not the same has
been already acknowledged and/or previously accepted.
• We reserve the right to reject or edit any photograph submitted.
• We shall be under no liability for failure, for any reason, to insert an
advertisement.
• We will not be responsible for advertising material left with New England Newspapers, Inc.
after 30 days.
• News style ads must be marked “Advertisement.” A two-point border is required around the
entire ad.
• Proofs can be supplied at the request of the advertiser. Proofs are submitted for typographical
corrections only and are not subject to author’s change of copy, layout or items unless advertiser is willing to assume extra composition charges.
• Liability for errors shall not exceed the cost of the space occupied by the error. Advertiser shall
notify the newspaper of such errors within 24 hours or prior to the second insertion. New England Newspapers, Inc. will only be liable for the first ad, not repeats.
Personnel
NAME
Andrew Mick
Theresa McCoy
Robert Chapman
Darci Toomey
Warren Dews
Beth Belanger
TITLE
CEO/Publisher
CFO
Advertising V.P.
Online Sales
Circulation V.P.
Advertising Sales Manager/
Major Accounts
Classified Supervisor
Production Manager
Assistant Production Manager
Roberta Brassard
Russ Stanger
Robert Langsdale
NUMBER
413-496-6310
413-496-6370
413-496-6320
413-496-6331
413-496-6347
413-496-6332
413-496-6357
413-496-6315
413-496-6318
Main Office
75 South Church Street, Pittsfield, MA 01201
(413) 442-2000 • (800) 234-7404 • Fax: (413) 499-3419
North Berkshire Office
124 American Legion Drive, North Adams, MA 01247
(413) 664-4995 • Fax: (413) 662-2792
South Berkshire Office
268 Main Street, Great Barrington, MA 01230
(413) 528-3660 • Fax: (413) 528-3660
Classified Ads
(413) 442-2000 • (413) 663-9456
Business Office
Circulation
(413) 496-6375 [Classified] • (413) 496-6374 [Display]
(413) 496-6355
Electronic Ad Submission
www.neni-news.com