Sponsorship Proposal - Hong Kong

Comments

Transcription

Sponsorship Proposal - Hong Kong
2014 Mnet Asian Music Awards
General Sponsorship Proposal
CJ E&M International Sales Team
September 2014
1
Contents
1. What is MAMA?
2. Sponsorship Tiers & Benefits
3. Appendix
2
What is MAMA?
2014 Mnet Asian Music Awards
1. What is MAMA?
No.1 Music Awards in Asia
Connecting World through Asian Pop Music,
MUSIC MAKES ONE
Asia No.1 Music Festival
Stunning Collaboration Performance of K-Pop Stars
with World-class Artists,
Plus Awarding Ceremony for the Stars
Mnet Asian Music Awards
CJ E&M Global Festival
No.1 K-Pop Chart Show M COUNTDOWN’s year-end
Look back
16th Anniversary of Asia’s Biggest Festival
And Moving Forward to Global Stage; Macau,
Singapore, and Hong Kong
4
1. What is MAMA?
the 15th MAMA in Hong Kong
Broadcast to over 94 countries
Coverage in 640 million TV
Households
1999-2013
the 14th MAMA in Hong Kong
History & Development
Broadcast to over 85 countries
Coverage in 590 million Households
SingaporeMAMA
Mnet-KM Music Festival
Collaboration of 2
major music network
in Korea
Seoul
MAMA
Live Broadcast
to over 10
Asian countries
Macau
MAMA
1st Overseas tour
of MAMA
Live Broadcast to
over 18 countries
Mnet Music
Video Awards
1st Ever Korean
Music Video Awards
1999
2004
2009
2013
2012
1st online Broadcast
& Live-Streaming
2011
2010
5
1. What is MAMA?
General Information
Venue
Capacity
Date & Time
Line-up
We Create Culture with K-pop
2013 MAMA Review
Asia World Expo Arena, Hong Kong
11,000
Friday, November 22nd
17:00-23:00 / 6 hrs. Live Broadcasting
Stevie Wonder, Paris Hilton,
Aaron Kwok, many more
Big Bang, EXO, 2NE1, and
42 K-Pop Stars
Fact & Achievement
Broadcast to 94 Countries in the World / Live
Broadcasting in 15 Countries
Total Viewership: 2.4 Billion People
Rating Rank #1 in Korean CATV, and #5 including
Terrestrial Broadcasting
On-line Live Streaming through Youku Tudou in China
16 Million People Watched through Live Streaming
(Record Breaking Numbers in MAMA History)
(See Appendix for Official Coverage, Rating, and etc.)
6
1. What is MAMA?
2014 MAMA starts from NOW !
General Information
Venue
Asia World Expo Arena, Hong Kong
Capacity
11,000
Date & Time
Wednesday, December 3rd, 2014
17:00-23:00 / 6 hrs. Live Broadcasting
Line-up
Over 20 K-pop & World Top Pop artists
Program – What to expect
December 3rd
- All day Mini Convention ‘Sponsor Booth’
- 17:00-19:00
Red Carpet Event
- 19:00-23:00
Main Show
December 1st
- 2014 MAMA Pre Party at a club in HK
7
2014
MAMA
1. What is MAMA?
2014 MAMA Road Map
Sep
Oct
Video-play
Live
(Online&TV) (by Territory)
Main Event
Logo Exposure
From end Sep. MAMA Teaser Promo starts
Spin-off
Program
On-site
Promotion
Online
Promotion
Media
Promotion
TVC
(Ch.M or Mnet)
▶ Schedule is subject to change with notice
Post Spin-off
Program
Pre Spin-off Program
Collet Sponsor Logos
Ticket
Dec
Nov
End Oct.: Priority Ticket sales starts
Early Nov. : Public Ticket sales starts
* Sponsors can start ticket promotions
End Oct.: Event Promotion
(Online & On air)
Onsite
Booth
End Oct.: Online Vote stars
Online
(2014MAMA.com)
Vignette
Eventpage/OnlineBanners&RollingAds.
Official Promo Spot
& Event Spot running
Mid Dec.
Vignette
Sponsors TVC exposure
8
Sponsorship Tiers & Benefits
2014 Mnet Asian Music Awards
2. Sponsorship Tiers & Benefits
Presenter
1,000K USD
Official
500K USD
Main
300K USD
General
150K USD
Title Sponsor
Sponsor ID
PPL (Special Stage)
Logo on MAMA Chart
Brand Award + Spot
Brand Award + Spot
Customized BPL (VCR)
Customized BPL (VCR)
Online Vote (Only One)
Online Vote (General)
Event Spot +Vignette
Event Spot +Vignette
Event Spot +Vignette
PPL in Red Carpet Show
PPL in Red Carpet Show
PPL in Red Carpet Show
PPL in Spin-Off Program
PPL in Spin-Off Program
PPL in Spin-Off Program
License & Ticket
License & Ticket
License & Ticket
License & Ticket
Booth: On-site Promotion
Booth: On-site Promotion
Booth: On-site Promotion
Booth: On-site Promotion
Logo Exposure
Logo Exposure
Logo Exposure
Logo Exposure
TVC
TVC
TVC
TVC
▶ The “General Benefits” can be adjusted by a brand’s request
10
2-1. Title Sponsor
* Presenter only
Presenter has the right to associate brand name to MAMA official title
 Brand logo to be placed together with MAMA official logo (see the image below)
 Venue & Platform – on air, on line and OOH promotions platforms
 Start date – from end of September, 2014 MAMA teaser promos at digital & on-air
platforms will be running
with
▶ Title sponsor is only for a “Presenting sponsor”.
11
2-2. Sponsor ID
* Presenter only
Sponsor ID a 5 to 15 second advertising VCR clip to be played right before
the show runs. (not a brand commercial)
 VCR clip that contains brand logo or product associating with 2014 MAMA official logo or title
 Running period - on the date of the show, 3 times to be aired live
(the show consists of 3 parts)
- will be aired live to the countries under 2014 MAMA coverage
 Length of the clip – 5 to 15 second
* CJ E&M produces clips
▶ Sample video clip attached separately – 1) 2013 MAMA UP Sponsor ID 5
2) Grandpa over Flower in Taiwan
E.g. Korean Bev. Brand sponsors the reality show program. Sponsor ID produced and run right before the show.
12
2-3. PPL on a Stage : Special Stage
* Presenter only
Right to have a custom-made stage solely dedicated to sponsor’s brand & product
 Special Stage can be made to maximize brand & product exposures to audiences, by incorporating
design elements that are inspired by Sponsor’s brands or products
 Or Sponsor’s brand related short video clips can be displayed on a main LED screen installed at the
main stage of 2014 MAMA
* CJ E&M production team will design and build up the stage.
* This benefit is open to any client who wants to have a special stage (Sponsorship should be +500K USD)
▶ Sample video clip attached separately – 2012 MAMA_BeatsbyDrDre
E.g. Beats by Dr. Dre stage in 2012 MAMA
▶ Brand exposures are possible within the range of broadcasting regulation
▶ Production teams will follow the regulations regarding indirect advertisement in territory of Korea and the host nation
13
2-4. Logo Exposure on M Asian chart
* Presenter only
Sponsor logo exposure at M Asian Chart clip in weekly Mcountdown chart show.
 MAMA chart clip is aired once a month from Sep to Dec in weekly Mcountdown chart show
* weekly chart show ‘Mcountdown’ is on-aired in Korea, Japan, USA and SEA countries and
live streamed in China (Youku&Tudou)
* Once a month - Every last Thursday Sponsor logo to be exposed
: the chart is an aggregate chart of MCD (KR), Youku&Tudou Music chart (CN)
 The clip is a separate filler (Vignette)
Logo
Logo
Logo
Logo
14
2-5. Brand Award + Nominee Spot
Brand Award – Right to associate brand name to a MAMA award category
E.g. “(Brand Name) 2014 Best male artist of the Year”
 5 awards can be associated to brand name
* Award category should be discussed in advance and No. of awards available is subject to change.
* Vote for the awards is ONLY available in 2014 MAMA official website (open early Nov.) & mobile APP.
 Sponsor can set up a brand award voting page in their website.
<BC-UnionPay Album of the year in 2013 MAMA>
<BC-UnionPay Webpage in 2013>
15
<2013 MAMA Official Website – Voting Page>
2-5. Brand Award + Promo Spot
Promo Spot – Brand associated Nominee spot of Sponsors brand award to be aired
* 5 to 15 second in length
• Runs on CJ E&M channel, Mnet JP, Mnet US and Ch M / 4 times a day for 3 weeks
▶ Sample video clip attached separately – 1) 2010 MAMA_Nominee spot_KR
2) 2013 MAMA_Nomini spot_Global
<BC-UnionPay brand award nominee spot in 2013 MAMA>
Red Carpet Award – Right to associate brand name to MAMA Red Carpet Award (NEW!!!)
 Only one Red Carpet Best dresser Award is available
<MTV VMA Pre-show Best Dresser voting example / PACSUN customer invitation event at MTV
VMA Pre-show>
16
2-6. Customized BPL (VCR)
Sponsors’ brand or logo to be exposed in the VCR clip ‘seamlessly’
 Expose sponsor logos in the street in an VCR (for example)
 VCR Clips are to be running during the main show (more than 3 times )
▶ Sample video clip attached separately - 2013 MAMA_Main Show_Opening & Bridge VCR_BC Union Pay
<Example of logo exposure in VCR of previous MAMA>
<Logo exposure by using stage set of 2013 MAMA main show>
▶ Production teams will follow the regulations regarding indirect advertisement in territory of Korea and the host nation
17
2-7. Online Vote – Awards
Presenting and official sponsors have right to operate Online Vote site in Sponsor’s web
 Voting for the awards is ONLY available on 2014 MAMA official website (2014mama.com) and
sponsor’s website (1 site only)
 Voting period – 4 weeks (before the show)
 Expected results - 1) Increase P/V and U/V for at least 1 month
2) continuous traffic inflow (An user can cast 1 vote per 1 ID per day (10 vote per 1 IP)
<Example of logo exposure in VCR of previous MAMA>
18
2-8. Event Spot & Vignette (Follow-up filler)
Pre-event spot for Sponsor’s special event promotion in relation to 2014 MAMA
 Making 30 second pre-event spot and running the spot on Mnet Korea & Channel M SEA
* Channel M covers 10 South East Asian countries
 Running time – from early Nov. to Dec. 3rd (Mnet - 63 spots / Ch M – 126 spots in 3 weeks)
 Sponsor can use it at their digital platforms (discussed in advance)
*copyright of the spot belongs to CJ E&M
▶ Sample video clip attached separately – 1) 2011 MAMA SamsungNX_Expedition_FI2_eventSpot
2) 2013 MAMA BC_UnionPay Event Spot
<2011 MAMA SAMSUNG camera NX-200 Singapore Expedition event spot>
<2013 MAMA BC-UP 40 people Expedition event spot>
19
2-8. Event Spot & Vignette (Follow-up filler)
Follow-up filler (Vignette) for sponsor’s post promotion in relation to 2014 MAMA
 Making 30 follow-up filler and running the filler after the event on Mnet Korea & Channel M SEA
* Channel M covers 10 South East Asian countries
* Running time – after the event (Mnet - 63 spots / Ch M – 126 spots in 3 weeks)
 Sponsor can upload this on their digital platforms (prior discussion needed)
* copyright of the spot belongs to CJ E&M
* Before shooting, length and concept can be vary based on client’s marketing needs
(prior discussion needed)
▶ Sample video clip attached separately – 1) 2011 MAMA SamsungNX_Expedition_filler_45s_TV
2) 2013 MAMA BC_UnionPay Vignette
<2013 MAMA BC-UP 40 people Expedition Vignette>
20
2-9. PPL in Red Carpet Show
Right to show Sponsor’s product during the Red Carpet show
 MAMA2014 official vehicle for artists protocol
 Vehicle is placed on red carpet
E.g.) 2013 MAMA – Nissan
2012 MAMA – Volkswagen
2011 MAMA – Mercedes Benz
* Apart from Automobile brand, fashion or cosmetic brands can expose their model (or products).
(prior discussion regarding model & products is needed)
21
2-10. PPL in Spin-Off Program
PPL in Spin-Off Program (Program related with MAMA)
 Exposing Sponsor brand products or brand itself in a program related to MAMA
E.g. 2013 MAMA – Cosmetic Brands – Entertainment program ‘Taxi’ & ‘Entertainment News’
 Brand products and brand’s local store can be naturally exposed in Spin-off program with right concept
<2013MAMA Spin-off – ‘Wide News’ / Brand - TonyMoly>
<2013MAMA Spin-off – ‘Taxi’ / Brand – CJ Foodville ‘BiBiGo’>
22
2-11. Brand License & Ticket Promotion(Normal seat)
Right to use MAMA brand license for Sponsor’s event promotion
 Sponsor can use the official title & logo of 2014 MAMA for it’s event promotion
 Period – from the date of sponsorship begins to the date of the promotion ends
* Sponsor needs to share the promotion plan in advance
 It is applicable for sponsors to produce ‘MAMA special edition item’ (Prior discussion needed)
<2013 MAMA Edition BC-UP Gift Card sold>
<2011 MAMA Singapore Airline event by using MAMA brand license>
23
2-11. Brand License Ticket Promotion(Normal seat)
Tickets (10% value of the sponsorship fee) are provided to Sponsor
 Tickets are to be in various categories
 Sponsor can use tickets for their MAMA related event promotion
(Promotion plan should be shared in advance)
* Official ticket sales will start on early Nov.
<2013 MAMA Nissan Ticket promotion>
<2013 MAMA TonyMoly Ticket Promotion>
24
2-12. Onsite Booth
Right to have a booth space for sponsor’s brand promotion
 Sponsor can use this space for it’s own promotional uses. E.g. sampling, educating, product display etc
 Basic booth settings to be provided (electricity, desk, chairs)
: Size – 3m*3m
 Period – on the show day (opening time to be confirmed)
25
2-12. Onsite Booth
26
2-13. Logo Exposure Guarantee (On-air)
Exposure of sponsor logo in the SPOT
 Spot runs in Mnet, KM, tvN channel in Korea and Channel M, Mnet US, Mnet JP in overseas
* Channel M covers 10 SE Asian countries
 Within Korea – 10 times a day for 21 days. 210 times in total guaranteed
 Overseas – 6 times a day for 21 days. 126 times in total guaranteed
▶ Sample video clip attached separately – HD_MAMA_MainSpot_ENG
<Logo exposure in official spot>
1) 2012 MAMA
2) 2013 MAMA
27
2-13. Logo Exposure on Every Media
1. MAMA online website
2. MAMA Red carpet Photo wall
28
2-13. Logo Exposure on Every Media
3. Banner, Printed matter
4. Logo exposure with electronic board & LED
29
2-14. TVC Exposure
Right to have TVC spots on the day of MAMA 2014
 Sponsor to be provided with ad TVC spot (ROS) for running it’s ad commercial during the show
: 30 sec each / 3 times (Pre, Middle, Post)
 It will be aired through CJ E&M channels in Korea and overseas
: Mnet (Korea, US, Japan)
: Channel M (Hong Kong, Taiwan, Indonesia, Singapore, Malaysia, Philippines, Thailand, Myanmar, Cambodia, Australia)
* Client’s current TVC in use can be exposed, but if it has issues of portrait right, copy rights or local
advertising, it can be substitute to other TVC or other benefits
Korea’s No.1 Music & Entertainment Channel
The Asia’s leading K-Entertainment Channel
• Main Target : 15-34 People
• Coverage : 21.02 million households
• Genre : Music & Entertainment
• Major Program : Superstar K / Voice of Korea etc
• Main Target : 15-34 People
• Coverage : 0.33 million households
100% Pay TV in HK (Now TV, I Cable, HKBN, TVB Payvision)
& Singapore (Starhub, Mio TV)
Additionally Taiwan, Thailand, Philippines, Indonesia and
Malaysia, Australia, Myanmar
• Genre : Music & Entertainment
• Major Program : K pop Starhunt / Kimch Fan Club
This is
K-POP
K
30
2-17 Backstage (Interview Zone) Live Streaming
Backstage Camera only for Sponsor’s website users
 Install a camera at the backstage side (Interview Zone)
: Artists will greet and get a quick interview for the view
 MIC / Backdrop will be wrapped with the logo of sponsor
e.g.) Mock-up images :
wrapping the microphone in the exclusive backstage interview
e.g.) Twitter Mirror from 2013MAMA
▶ Live streaming of the main show of <2014 MAMA> will be streamed on CJ E&M’s partners’ and own POC.
Sponsors' POC also can do “live streaming” non-exclusively, and do online marketing exclusively.
31
Appendix
2014 Mnet Asian Music Awards
3.1. 2013 MAMA – Review <Coverage>
■ Broadcast to 2.4 Billion viewers of total 94 countries worldwide!!!
(Including delayed broadcast )
Compare to 2012 MAMA (85 countries On-Air), the Coverage has increased 130%,
& 640 million households of approx. viewers are secured !!!
Country
Channel
Platform
Approx. Viewers in 2013
1
South Korea
Mnet
Cable / Satellite / IPTV
23,143,312
mwave.interest.me
2
China
Hunan TV
Satellite
300,000,000
1) youku.com
2) tudou.com
Mnet Japan
Premium Cable
107,000(overlapped w/ SSTV)
4
SSTV
Cable / Satellite / IPTV
8,246,000
5
Mnet America
Cable
15,000,000
6
JADE LA
Cable
Included in Mnet
Cable
Included in Mnet
Satellite
145,200
(Included in Mnet)
J2
Digital Terrestrial
Included in Jade
Jade
Terrestrial
2,589,000
11
HD Jade
Digital Terrestrial
Included in Jade
12
TVBM
Cable
Included in Jade
13
VTV6
Free TV
Included in VTV3
VTV3
Free TV
14,200,000
3
Japan
7
U.S.
8
9
10
14
Hong Kong
Vietnam
JADE
San Francisco
DirecTV
TVB1 & 2
15
Myanmar
5 Movies
Free TV
4,280,000
16
Cambodia
MyTV
Free TV
2,800,000
17
Taiwan
FOX E
Cable
7,100,000
mwave.interest.me (previous title) = www.mwave.me (present)
Online
Note
1) jp.mnet.com
2) yahoo.co.jp
1) youtube.com in Mnet
America Channel
*Geoblocked other area
except USA
mwave.interest.me
1) tw.yahoo,com
33
3.1. 2013 MAMA – Review <Coverage>
Country
Channel
Platform
Approx. Viewers in 2013
18
Indonesia
Indosiar
Free TV
35,429,000
19
Singapore
ChU
Free TV
1,151,000
20
Malaysia
8tv
Free TV
6,447,000
abs-cbn Studio 23
Free TV
17,568,000
21
Philippines
Note
Onl i ne
abs-cbn MYX
Cable
Included in Studio23
23
Thailand (Including Laos)
BBTV
Free TV
19,128,000
24
Pan Asia* (4 Countries)
ch. M
25
France
GONG TV
Cable, Satellite, IPTV
10,000,000
26
Canada
FTV
Cable/ Satellite
159,500
TVB allied
27
New Zealand
World TV
Cable/ Satellite
12,000
TVB allied
Fox Travellers
Pay TV
63,000,000
22
28 India Region**** (8 Countries)
Pan Middle East Asia
28
& North Africa ** (23 Countries)
5,400,000
(SEA local overlapped)
FX
Pay TV
50,000,000
29
Balkans*****(7 Countries)
Fox Life
Pay TV
3,005,128
30
Russia (CIS)******
(15 Countries)
Fox Life
Pay TV
14,680,000
31
Spain
FOX
Pay TV
2,968,730
32
Portugal
FX
Pay TV
1,226,234
33
The Netherlands
Fox Life
Pay TV
1,695,145
34
Norway
FOX
Pay TV
1,807,035
35
Belgium
Fox Life
Pay TV
288,258
36
Poland
FOX
Pay TV
3,363,297
37
Italy
Fox Life
Pay TV
4,451,648
38
Bulgaria
Fox Life
Pay TV
1,488,477
39
Finland
FOX
Pay TV
4,760,106
40
Germany
FOX
Pay TV
4,288,346
41
Greece
Fox Life
Pay TV
400,792
42
Turkey
Fox Life
Pay TV
373,848
43
UK
FOX
Pay TV
11,769,689
44
Pan-Europe*** (8 Countries)
TCC
Cable/ Satellite
20,000
45
AFRICA (5 Countries)
FIC
-
2,574,196
mwave.interest.me
TVB allied : France, Spain, Portugal, Norway not included
34
3.2. 2013 MAMA – Review <Performance in KR>
■ Households viewership reached 6.45% (Highest) !!!
Mnet was ranked 5th on total viewership including FreeTV, ranked 1st on Cable TV
AGB NMR/National/MAMA Main Show/18:00:00 - 24:04:59
#
Channel
1
M a in S how Only (20: 07: 00 - 24: 03: 59)
P 1534
HH
Individual
P 2049
KBS2
1.618
8.739
3.560
3.233
2
SBS
1.573
6.043
2.495
2.242
3
MBC
1.179
6.807
2.620
2.334
4
KBS1
1.047
11.906
4.146
5
M net
0.689
1.009
6
JTBC
0.494
7
tvN
8
9.000
2013
MAMA*
2013 MAMA
(Main Show/20:07~24:03)
8.000
KBS2
7.000
SBS
6.000
MBC
2.050
5.000
JTBC
0.477
0.484
4.000
1.571
0.633
0.645
3.000
0.398
0.886
0.398
0.487
2.000
OnStyle
0.346
0.696
0.336
0.367
9
EBS
0.244
1.279
0.525
0.418
10
KM
0.226
0.348
0.171
0.144
1.000
0.000
18시대
19시대
20시대
21시대
22시대
23시대
24시대
25시대
▣ Compare to previous year, HH & Target viewership increase 201%!!
<2013 MAMA>
<2012 MAMA>
HH
1534MF
2049MF
AVG
Highest
AVG
Highest
AVG
Highest
Mnet
1.006
1.388
0.687
1.082
0.484
0.746
CJ Channels Total
3.679
6.455
1.962
4.042
1.842
3.806
HH
>
1534MF
2049MF
AVG
Highest
AVG
Highest
AVG
Highest
Mnet
1.482
1.749
0.885
N/A
N/A
N/A
CJ Channels Total
3.501
3.751
1.963
2.302
1.728
1.888
35
3.3. 2013 MAMA – Review <Online>
■ Web/Mobile Web/Application Service offered to Worldwide online users
■ Online Live streaming to Worldwide via 10 online platforms
16Million users watched Live streaming at China’s Biggest Video Portal
Youku.com / Tudou.com
<2013 MAMA Online Votes>
Period
2013 MAMA
2012 MAMA
2011 MAMA
20's choice
Votes
15,238,226
38,265,037
7,379,514
4,371,131
29
39
25
21
UV
4,664,595
10,037,169
12,037,235
795,448
PV
61,805,492
131,231,873
38,644,906
16,517,378
<Index by each Platform>
구
분
Platforms
<2013mama.com Live Streaming> viewers
2013
2012
Same time View
최대Max.
동접자
mama.interest.me
112,280
시청자수
Total viewers
435,312
2,425,803
youtube.com
10,094
122,259
965,958
mnetamerica.com
10,210
95,413
366,470
jp.yahoo.com
15,210
318,673
tudou.com/
youku.com
219,369
16,130,356
4,168
65,298
371,331
17,167,311
tw.yahoo.com
Total
합계
Online Votes has decreased compare to last year
because, artists who are popular in China, such as
Super Junior & 2PM were not the nominees of this
year. However, total online streaming viewers are
increased.
9,811,792
Country
China
Thailand
Malaysia
Vietnam
Taiwan
Hong Kong
Indonesia
Philippines
Russia
Australia
Etc.
Visits
123,591
58,504
48,812
39,497
39,321
20,087
18,582
18,461
7,874
6,890
53,663
Proportion
28%
13%
11%
9%
9%
5%
4%
4%
2%
2%
12%
13,570,023
Mama.interest.me = 2013mama.com
36
3.4. 2013 MAMA – Review <Online Search>
■ In comparison with global top awards, MAMA manages to earn as much attention (proven by the
search engine data) as MTV's Video Music Awards of which is gathering the most public attention
(number of
search)
4,000,000
Naver
Google
Awards
3,500,000
Video Music Awards
3,000,000
Grammy Awards
2,500,000
American Music Awards
2,000,000
3,685,500
3,492,422
European Music Awards
1,500,000
Search Keyword
VMA 2013
Video Music Awards
Video Music Awards 2013
VMA
Grammy Awards 2013
Grammy Awards
Grammys
Grammys Awards
Grammys Awards 2013
American Music Awards
American Music Awards 2013
ama 2013
EMA
EMA 2013
European Music Awards
European Music Awards 2013
2,642,800
1,000,000
1,469,000
1,143,200
500,000
22,200
0
MAMA(2013.11.)
MAMA(2013.11.)
in Hongkong
Video Music Awards
(2013.8.)
Grammy Awards (2013.2.) American Music Awards
(2013.11.)
European Music Awards
(2013.11.)
37
3.5. 2013 MAMA – Review <Press Release>
■ Korea: 61 media were participated
■ International : Total 116 media, 229 Press, Over 5,000 articles! With. Foreign press like AP, AFP,
Reuter, CNN.com, Wall street Journal, & Beijing TV, Media from HK local like South
China Morning Post, Apple daily, & Press from Japan, Taiwan, Malaysia, Norway, etc
38
3.5. 2013 MAMA – Review <Press Release>
■ Huge viral & Press released at major online community websites of Korea
39
3.6. 2013 MAMA –<Artist Line-up>
With The Top Korean Artists of the Year
2010
GD&TOP, 2NE1, Taeyang, Wonder Girls, 2PM..
Yoon Eun Hye, Joo Jin Mo, Yoo Jin, Chun Jung Myung..
2011
Super Junior, Girls Generation, 2NE1, Kim Hyun Joong, BEAST, Hyun-A..
Lee Byung Hun, Kim Hee Sun, Song Seung Hun, Ji Sung, Yoon Eun Hye..
2012
PSY, BIGBANG, Super Junior, KARA..
Song Joong Ki, Song Seung Hun, Jung Woo Sung, Choi Ji Woo, Han Ga In, Han Ye Seul..
2013
RAIN, BIGBANG, EXO, 2NE1, INFINITE, Crayon Pop..
Lee Seung Ki, Ko Soo, Lee Seo Jin, Kim Jong Kook, Han Chae Young..
40
3.6. 2013 MAMA –<Artist Line-up>
And The Hottest Artists from All Over The World
2010
Far East Movement (U.S.A), PERFUME & CHEMISTRY (Japan), ime & Zhang Jie (China)
2011
Will.i.am & Apl.de.ap from Black Eyed Peas & Dr.Dre & Snoop Dogg (U.S.A)
Lang Lang & Jane Zhang Liang & Wei Chen (China), Koda Kumi (Japan)
Dick Lee & Kit Chen (Singapore)
2012
Wang Lee Hom & Bo-lin Chen (Taiwan), Jackie Chan & Joey Yung & Simon Yam (Hong Kong)
Li Yuchun & Angela Baby & Peng Yuyan & Bai Bai He (China), B.o.B & Adam Lambert (U.S.A)
2013
Aaron Kwok (China), Miriam Yeung (Hong Kong)
Stevie Wonder, Icona Pop, Paris Hilton (U.S.A), Ylvis (Norway)
41
3.7. 2013 MAMA – Media Partners
■ Broadcasters and internet media from all over the World
42
谢谢您
THANK YOU
감사합니다
International Sales Team

Similar documents