Sony PlayStation® Advertising Design Specifications

Sony PlayStation Advertising
Design Specifications
®
Version 1.9
Contents
PlayStation.com Spotlight banner 02
PS Store Mosaic Zero 11
PlayStation.com Home Hero 03
PS Store trailer product page
12
PS3 Browser04
Web Store homepage spotlight
13
PS3 What's New05
Web Store Games/ Movies spotlight
14
06
Branded Destination Page 15
PS4 What's New07
PS3 Branded Static theme 16
PS Store Hero08
PlayStation Home Virtual items
17
PS Store App Grid
09
PlayStation Home Promotional activities 18
PS Store Game Grid
10
PS3 What's New Video
PlayStation®
| Guidelines
Digital Guidelines
PlayStation.com
Spotlight banner
Description
This is what you supply;
The Spotlight banner on eu.playstation.com comprises
several separate parts that come together in our system
to form a single communication. The steps shown
opposite guide you through this process and tell you
what you need to provide to form a banner.
1. Image: 1066x485px image, JPG at 70% compression 4. Please provide 2 x HEX Colour codes (light and dark)
for the page background: (optional)
2. Logo: 283x88px logo, Transparent PNG
5. Age Rating – Video game banners should not include
3. Copy: Headline: 35 characters (max inc. spaces).
age ratings as this will be layered by PlayStation at
Teaser: 60 characters (max inc. spaces).
publish
This will be integrated into the final banner by
our system. Please provide localised versions if
Use template: Spotlight_Template 1066x485.psd
needed (English, French, Italian, German and Spanish)
This is what you supply
1
This is how it appears on PlayStation.com
2
3
4
02
Digital Guidelines
PlayStation.com
Home Hero
This is what you supply;
1. Desktop Image: 1600x900px image, JPG at 70%
compression
2. Responsive image: 900x900px image,
JPG at 70% compression
3. Logo: 440x220px (variable), Transparent PNG
4. Carousel Thumbnail 130x73px,
5. Copy: Headline: 35 characters (max inc. spaces).
Teaser: 60 characters (max inc. spaces).
This will be integrated into the final banner by
our system. Please provide localised versions if
needed (English, French, Italian,
German and Spanish)
Use template:
Desktop image
HugeHero_Template.psd
Responsive image:
HugeHeroResponsive_Template.psd
Logo:
HugeHeroLogo_Template.psd
Carousel Thumbnail:
HugeHero_Thumbnail.jpg
This is what you supply
1
2
This is how it appears on PlayStation.com
3
4
03
Digital Guidelines
PS3
Browser
Text Blocks
This is what you supply;
If you define copy alongside the image, a dark grey bar
will appear underneath. The copy will truncate at 2 lines. Promo Spot: 915px X 515px
JPG - Around 75% to preserve quality
Safe Zone
The image asset is always centred within the available
Use template: banner_lg_template.psd
display area. This means that if a copy block is defined,
more of the asset will be cropped evenly from the top
and bottom of the image.
Key content should be kept well within the safe zone.
Without Text Block (Text is manually embedded in image asset)
This is how it appears on the PS3 Browser
With Text Block (Copy appears in a block under the image)
04
Digital Guidelines
PS3
What's
New
Description
The What's New banner comprises of a single banner
that sits under the PlayStation Network XMB icon.
The steps shown opposite guide you through this
process and tell you what you need to provide.
This is what you supply
This is what you supply
Copy:
One version of this banner is used for all
territories, therefore only English copy is
required.
Age Rating:
Banners should not include age ratings, in
keeping with consistency of other
What’s New banners.
This is what you supply;
Static Banner:
Image size: 486 x 405 pixels
File format: JPG format 70% compression
(progressive not supported)
Flash Banner: (Optional)
Image size: 486 x 405 pixels
File format: Adobe Flash® 9 or older SWF format
File size: maximum 1.5MB
Frame Rate: Max 30fps
The processing of 1 frame of an Adobe Flash® movie
must be 28msec or less memory consumption must
be 8MB or less.
Audio should not be included in Flash banners.
Use Template: WhatsNew_no_branding_TEMPLATE.psd
This is how it appears on the XMB
05
Digital Guidelines
PS3
What's
New
Video
Description
This is what you supply;
The What's New video, comprises of a single banner
1. Static Banner:
that sits under the PlayStation Network XMB icon on the
PS3, and opens a full screen HD video player.
Image size: 486 x 405 pixels
File format: JPG format 70% compression
The steps shown opposite guide you through this
(progressive not supported)
process and tell you what you need to provide.
2. Video: mp4 or mov - 1920x1080 - 16:9 - 90MB max.
Use Template: WhatsNew_no_branding_TEMPLATE.psd
This is what you supply
1
This is how it
appears on the XMB
2
Video streams
in full screen mode
06
Digital Guidelines
PS4
What's
New
This is what you supply;
Text copy:
- Headline 32 characters with spaces max
- Teaser 65 Character with spaces max.
Tile image: 470x264 JPEG
Gallery image: 1090x613 JPEG – 300KB max or Video:
mp4 or mov – 720x406 - 100MB max.
This is how the What's New Tile image appears on the PS4
This is how the What's New Gallery image appears on the PS4
This is how the What's New Gallery Video appears on the PS4
07
Digital Guidelines
PS Store
Hero
This is what you supply;
3. Do not include publisher or developer logos
Layer 2) Hero Character: Approx. 560x920px
(Max. 800px wide x 950px high)
1. All banners must be supplied in both layered PSD
and JPG formats. Custom fonts must be provided
or all text layers should be flattened.
Layer 3) Logo: Approx. 440x220px
(Max. 520px wide. Max. 380px high).
2. Age Rating – Do not include age ratings as this
will be added by PlayStation at publish.
4. Marketing messages or calls-to-action
(e.g Download now) - these will be added and
localised by SCEE. If a specific strapline or
message is suggested then please
communicate this to your SCEE contact
PSD file with 3 layers:
Layer 1) Background: 1920x1080px
Use Template: H1__TEMPLATE.psd
08
Digital Guidelines
PS Store
App Grid
This is what you supply;
1330x250 (PSD & JPEG)
1. All banners must be supplied in both layered PSD
and JPG formats. Custom fonts must be provided
or all text layers should be flattened.
2. Marketing messages or calls-to-action
(e.g Download now) - these will be added and
localised by SCEE. If a specific strapline or message
is suggested then please communicate this to your
SCEE contact.
Please provide localised versions if needed
(English, French, Italian, German and Spanish, etc).
09
Digital Guidelines
PS Store
Game Grid
This is what you supply;
1330x250 (PSD & JPEG)
1. All banners must be supplied in both layered PSD
and JPG formats. Custom fonts must be provided
or all text layers should be flattened.
2. Marketing messages or calls-to-action
(e.g Download now) - these will be added and
localised by SCEE. If a specific strapline or message
is suggested then please communicate this to your
SCEE contact.
Please provide localised versions if needed
(English, French, Italian, German and Spanish, etc).
10
Digital Guidelines
This is what you supply;
PS Store
Layer 1) Background: 1920x1080px
Mosaic Zero
PSD file with 3 layers:
Layer 2) Hero Character: Approx. 560x920px
(Max. 800px wide x 950px high)
Video: mp4 or mov – 720x406 - 90MB max.
Use template: H1_Mosaic_TEMPLATE.psd
1. Marketing messages or calls-to-action
(e.g Download now) - these will be added and
localised by SCEE. If a specific strapline or message
is suggested then please communicate this to your
SCEE contact.
Please provide localised versions if needed
(English, French, Italian, German and Spanish, etc).
Layer 3) Logo: Approx. 440x220px
(Max. 520px wide. Max. 380px high).
11
Digital Guidelines
PS Trailer
product
page
This is what you supply;
Store thumbnail: 1024x1024 Pixels (PSD & JPG)
Video: mp4 or mov – 1920x1080 - 100MB max.
1. All banners must be supplied in both layered
PSD and JPG formats. Custom fonts must be
provided or all text layers
should be flattened
Synopsis: 100 characters max (with space).
Please provide localised versions if needed (English,
French, Italian, German and Spanish, etc).
Video: mp4 or mov – 720x406 - 90MB max.
Video: mp4 or mov – 1920x1080 - 100MB max
12
Digital Guidelines
Web Store
Homepage
Spotlight
Description
This is what you supply;
The Featured Image on the Chihiro Homepage comprises
of a single banner. The steps shown opposite guide you
through this process and tellyou what you
need to provide.
1. Static Banner:
Image size: 954x302 pixels
File format: PNG format 70% compression
(progressive not supported)
This is what you supply
Use template: A954x302__Chihiro_Homepage.psd
This is how it appears on https://store.sonyentertainmentnetwork.
1
13
Digital Guidelines
Web Store
Games/
Movies
Spotlight
Description
This is what you supply;
The Featured Image on the Chihiro Games/Movies page
comprises of a single banner. The steps shown opposite
guide you through this process and tell you what you
need to provide.
1. Static Banner:
Image size: 790x250 pixels
File format: JPG format 70% compression
(progressive not supported)
This is what you supply
Use template: B790x250__Chihiro_Games.psd
This is how it appears on https://store.sonyentertainmentnetwork.
1
14
Digital Guidelines
Branded
Destination
Page
Description
This is what you supply;
The Branded destination is not a closed format.
There are four models available to be created based on
a briefing/concept. The four models vary depending on
the required/chosen features:
1. Video: Quicktime files (.mov or .mp4) Dimensions:
1280x720 preferred (704 x 396 minimum),
or flv - 704x396- 16:9 with top and bottom
black stripes - 30 meg max.
Must be 16:9 with top and bottom black stripes.
No Xbox/Wii/PC logos or packshots or ESRB ratings.
2. Creative (background skin): 1920x1080 pixels
JPG and a PSD layered format.
3. Headline: 25 characters max with spaces.
Please provide localised versions if needed
(English, French, Italian, German and Spanish)
4. Teaser (optional): 100 characters max with spaces.
Please provide localised versions if needed
(English, French, Italian, German and Spanish)
5. Synopsis: depending on clients briefing
6. Call to action buttons: PSD layered format. Several
options depending on clients briefing i.e. “Download
Theme”, “View Stills”, “Watch Trailer”, etc.
15
Digital Guidelines
PS3
Branded
Static
theme
Description
This is what you supply;
The branded PS3 static theme comprises of an asset of
images that can be set to define the appearance of the
XMB (Cross Media Bar) on a PlayStation 3 system.
The static theme is created by Sony in house based on a
briefing/concept. The theme background image fills the entire
screen and has to fit around the fixed menu icons ensuring
legibility for the user.
It includes a static background image and a set of
custom icons that replace the XMB default icons
High resolution key imagery for the theme background
(1920x1080 pixels)
Any other imagery, such as logos, slogans, etc.
To be supplied in JPG and a PSD layered format
PS3 Themes are downloaded from the PlayStation Store
This is how the theme looks on the PS3 XMB screen
16
Digital Guidelines
PlayStation
Home Virtual
Items
This is what you supply;
Description
Virtual Items are really popular features within the Home
community, allowing fans to wear their anticipation for
a film on their virtual sleeves. Our developers will create
a clothing item for users to wear around Home or a
furniture item for their personal apartments, based on
your brief and branding assets.
All virtual items will be given away for free within the
Home clothing or furniture Stores. Those virtual items
will be promoted within Home via the Navigator,
billboards, posters and videos.
1. High resolution reference images, preferably from
the front back, sides, top and bottom to show the full
costume/outfit/character/item (JPG format)
2. If available: High resolution images of any specific
details and/or textures/materials.
3. If available: Video to show costume/outfit/character in
motion 3D models (preferably Maya or OBJ format)
17
Digital Guidelines
PlayStation
Home
Promotional
activities
Description
This is what you supply;
The Home Team will promote your virtual Item within
the Home space via posters, billboards and potentially
videos as far as possible given available slots.
1. Home Poster: 256x368 pixels JPG and DDS formats
Media items (posters, videos, etc.) will not be reported
on and the level of visibility given cannot be guaranteed.
3. Video: MP4 format, 60-100mb ideally, 720p max
(Do not supply 1080p)
Example of a Billboard in
PlayStation Home
2. Home Billboard: 684x384 pixels JPG and DDS formats
Use Template: Home Billboard Template.psd
Home Poster Template.psd
Example of a Poster in
PlayStation Home
Video example
18