Company Profile - Recruitment Solutions from Naukri.com

Company Profile
Contents
Introduction
Our Vision
The Market and the Business
Core Product Offerings
Key Differentiators
Our Strengths
Enrich - In the public eye
Our Obsession
Our Team
Our Locations
Introduction
Enrich first appeared in the beauty
circuit in 1997 as a small and friendly
venture; and was transformed into a
Private Limited company in 2004.
Today Enrich is the largest chain of
unisex salons in Mumbai with 32
outlets spread out through the city. It
is considered to be a melting pot of
creative
styling
concepts
and
exceptional services at affordable
prices. Collaborations with specialists
like L'Oreal , Remy Laurie & Christian
Valmy has led Enrich to surpass
competition and to rise above the
normal.
Our Vision
Our vision is to become the
most successful chain of
salons known to provide
superior experience to
clients, encourage creativity
in the team and maintain
consistency in the results we
deliver.
The market and the size of the business
The size of the Indian hair & beauty salon market is
approximately INR 2,000 crores. The organized salon business
has been growing rapidly and is expected to double to INR
4,000 crores in 5 years. This is because more and more people
are becoming beauty conscious and have higher disposable
incomes. New services like hair coloring, hair spa,
straightening, facials and other skin treatments are adding to
the growth of the business too. The market is currently
dominated by female customers. The industry is largely
comprised of unorganized small players and hence provides an
enormous potential to build a brand.
Core Product Offerings
We are a one stop solution for anything and everything in hair and
skin care. We offer value for money to people looking for quality
services at reasonable prices. We are among the very few players
in the industry to standardize pricing so that our clients know
what they pay for. We have a loyalty program that entitles 20%
discount on all services to members and their family members.
We provide beauty counseling and have an extremely customerfriendly approach. We have frequent corporate tie-ups for various
grooming and advisory services
Key Differentiators
Parameter
Enrich
Competition
Service
Standards
& Soft Skills
Enrich Salons are able to provide the
best service quality given its focus on
soft skills training to both technical and
front desk team. The ‘trained’ staff is
able to cross sell and up sell the
products to customers
Incentive
based
Compensati
on
Structure
Enrich is considered one of the best
paymasters in the market. It has
adopted a balanced compensation
structure with incentives ranging from
3-14% and a sizeable fixed component.
The company is planning to introduce
ESOPs for key management
The Premium segment stores generally have a
very high variable component with almost no
fixed pay, while mass market players have
very little variable pay and only fixed
component
Enrich
Academy
Enrich has a well equipped academy for
training its staff and to run professional
courses for outside students in the
areas of hair care, beauty services and
salon management
No formal courses in hair care and beauty
services or salon management are offered by
any competitors except in a few cases, captive
training institutes are being operated
Loyalty
Card
The company has a unique Loyalty
Program with close to 1,00,000
members They generate about 80% of
the current revenues of the company
and the membership fee forms 4% of
the total revenues of the company
Premium segment players have high quality of
service . However, service tends to be
compromised in most of the mass segment
players given limitations in expanding cost
structure
Few competitors are now trying to emulate
our royalty program but it will take significant
time for them to create a similar network
Our Strengths
We are positioned in the ‘Mass Premium’ segment. More than
40,000 paid members enrolled every year in our Loyalty Program,
of which 60% + become regular visitors.
We have technical collaborations with internationally acclaimed
brands like L'Oreal , Remy Laurie & Christian Valmy with whom we
also have training sessions.
We are a one stop solution for our clients, with more than 200
services being offered in hair and skin care.
We have a strong front desk and technical team. Here, employee
engagement is much higher than the industry average.
We have our presence in prime locations which are easily
accessible to clients. We have no space constraints, each outlet
servicing about 70 to 100 clients per day, which is more than
double the industry average.
Our centralized procurement and inventory management gives
cost benefits in sourcing of material and equipments.
We have a dedicated training centre for technical and soft skills
learning… Enrich Academy. With its swank 7000 sq ft facility in
Bandra (W), Mumbai, it is fitted out to be the best academy for
hair and beauty training. At any time 100 students are trained by
accomplished L'Oréal-trained instructors, who themselves
undergo constant upgradation of their skills.
Videos, classes, demos and practicals on live models and
internships are a few of its ways of training. But what’s best about
the academy is not only its certificates in beauty, hair styling and
salon management, but also the guarantee it provides to the
student of being absorbed by the Enrich Salons as soon as they
finish their course.
Enrich – In the Public Eye
We have space tie-ups with Raheja Group - Hypercity in Malad,
Bangalore & Ahmedabad. Infinity Mall, Malad, Shopper’s Stop
flagship store at Andheri (W) and more projects in pipeline.
We’ve undertaken employee grooming sessions for Jet Airways &
Kingfisher Airlines, and
makeover initiatives with fashion
magazines like Femina, Elle & Vogue.
We provide special coverage/tips/technical advice to beauty
magazines like Hair, The Salon & StyleSpeak.
We were the official partners for Gladrags Mega Model Contest
2010 where we did hair makeovers and make-up for all
contestants up to the finale. We are in the process of finalising tieups with other associations of similar kind.
We were featured on UTV Bloomberg for a corporate show - The
Assignment.
Our Obsession
We are obsessed with hygiene. From gowns to beauty
treatment kits, everything is disposable. Which leads not only
to customer satisfaction, but also to save enormous amounts
of water.
In 2011, Enrich was honoured by being selected as part of the
‘Dream-Team’ at the prestigious Haute Coiffure Francaise
International hair dressing event held in Paris. Our team won the
appreciation of international judges at the fashion capital of the
world.
The same year we also won the 1st Runner-up prize at the
acclaimed L’Oreal Colour Trophy competition held in Mumbai.
Our Team
Our 1000 strong team is headed by three directors and our
COO, to effectively manage strategies, system implementation,
people management, business expansion, finance, back-office
and procurement; 8 Zonal Heads and over 100 Managers for
day to day operations; over 25 senior resources in core
Management & Operations covering Operations, HR,
Recruitment, Project Management, Quality Control, Marketing,
Learning & Accounts; five resources in the creative forum; over
600 professionally trained technicians; and a centralized team
of over 50 resources handling back office operations.
Our Current Locations
Andheri - Lokhandwala
Andheri - Shopper Stop
Andheri – JB Nagar
Andheri – Four Bungalows
Bandra - Hill Road
Borivali
Chembur
Colaba
Ghatkopar
Juhu (Hair Studio)
JVLR
Kandivali West
Kandivali East – Growel Mall
Kemps Corner
Kharghar
Malad - Hypercity
Malad – Infinity Mall
Matunga
Mira Road
Mulund
Mulund- Sarvoday
Navjeevan
Parel
Powai
Phoenix Mall – BKC
Santacruz
Santacruz -Annex
Sion
Thane - Panchpakhadi
Thane - Meadows
Vashi
Vashi - Hypercity
Vile Parle
Pune
Kalyani Nagar
Amanora
Jewel Square Mall
Viman Nagar
Wanavari
Aundh
Bangalore:
Brookefield - Hypercity
Ahmedabad
Upcoming Locations
Hypercity – Alfa 1 Mall
Prahlad Nagar
Maninagar
University Rd
Shyamal Cross Roads
Himalaya Mall
Mumbai
Kandivili - Thakur Village
Grant Road
Tardeo
Ahmedabad
Corporate office :
Andheri East
Academy:- Mumbai
Bandra West
Andheri East
Santacruz West
Academy:- Pune
Pune – Kalyani Nagar
Gulmohur Mall
Please reach us on +91 98200 01199 or www.enrichsalon.com