Contents

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Contents
Contents
MOMAD METRÓPOLIS Datasheet
MOMAD METRÓPOLIS Plan
PRESS RELEASES:
-
General press release
-
Programme of Parallel Activities
-
Momad Retail Forum
-
Exhibitions: "Daddy's shoes" and "The Fashion Suitcase"
-
EGO Space
ECONOMIC REPORTS
More information:
-
Economic Report on the textile sector
-
Economic Report on the footwear and leather goods sectors
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
PREVIEW OF GENERAL TRENDS AUTUMN / WINTER 15/16
www.momad.metropolis.ifema.es
-
Fashion trends by WGSN
-
Footwear trends by INESCOP
-
Furrier trends by WGSN
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
For more information and photos:
www.presscentre.ifema.es
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PREVIEW OF PROPOSALS BY SELECTED BRANDS EXHIBITING IN
HALL 4
PREVIEW OF PROPOSALS BY SELECTED BRANDS EXHIBITING IN
HALL 12
PREVIEW OF PROPOSALS BY SELECTED BRANDS EXHIBITING IN
HALL 14
PREVIEW OF PROPOSALS BY SELECTED BRANDS EXHIBITING THE
COSMO KIDS SECTOR
MOMAD METROPOLIS Organising Committee
METROPOLIS MOMAD Management
Department of Communication and Media
IMPORTANT: Please find printed the general press release, fact sheet and activities program.
The entire contents ( trends, economic reports and preview of proposals in Halls) together
with pictures of the fairs, ambiance and exhibitors pictures are available on
w.presscentre.ifema.es
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
For more information and photos:
www.presscentre.ifema.es
Follow us on:
MOMAD METROPOLIS Datasheet
EVENT:
4th Edition of Momad Metrópolis, International
Fashion Trade Fair
EDITION:
Fourth.
TYPE:
Professionals
FREQUENCY:
Twice-yearly
DATES:
8 to 10 February 2015
PLACE:
Feria de Madrid
OPENING HOURS:
Sunday and Monday from 10:00 am to 19:00 pm
Tuesday from 10:00 am to 18:00 pm
More information:
The Showrooms will be held from 7 to 10
February. On the 7th the schedule is 14:00 pm to
21:00 pm, on the 8th and 9th, from 9:30 am to 21:
00 pm. and on 10th, from 09.30 am to 17:30 pm.
Nuria de Miguel
Press Officer MOMAD
METROPOLIS/IFEMA
Tel.: 0034 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez Talaván
[email protected]
Tel. 91 563 67 80
HALLS:
2 (Showrooms), 4, 12 y 14
PARTICIPANTS:
1,027 Brands
COUNTRIES:
Belgium, Denmark, Dominican Republic, United
Arab Emirates, Spain, France, Greece, India, Italy,
Netherlands, Poland, Portugal, the UK and
Turkey.
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
EXHIBITOR PROFILE:
More graphic material on
www.fotoprensa.ifema.es
VISITOR PROFILE:
Manufacturers, Wholesalers and Importers.
Clothing, footwear and accessories retailers
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CONTENTS:
SECTORS:
2015/16 Autumn-winter collection.
COSMO CONTEMPORÁNEO (innovative
collections that maintain a traditional style)
COSMO CASUAL (informal, urban, practical or
comfortable fashion)
COSMO EVENT (cocktail, evening and event
wear)
COSMO KIDS (kidswear)
FAST & YOUNG (youth fashion, ready-to-wear
fashion, presentation of collections and immediate
service)
PARALLEL ACTIVITIES:
- Momad Retail Forum: An Exhibition area which
hosts various conferences, presentations and
workshops aimed at professionals in the retail
industry, given by leading experts. The Forum is
located in the connection hub between halls 12 and
14 and access is free for visitors to the fair.
More information:
Nuria de Miguel
Press Officer MOMAD
METROPOLIS/IFEMA
Tel.: 0034 91 722 50 98
[email protected]
IFEMA Fashion -Showrooms. The main high-end,
national and international women's fashion firms,
present their collections in IFEMA Fashion
Showrooms. In this edition, they are located in
Hall 2.
EGO Space Space dedicated to promoting young
designers. This time around, thirty new designers
display their creations in Halls 12 and 14.
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez Talaván
[email protected]
Tel. 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
More graphic material on
www.fotoprensa.ifema.es
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- "Daddy's shoes" Exhibition, the exhibition
includes a selection of shoes that demonstrate the
evolution of men's shoes from the eighteenth
century to the present day. The display has been
lent by the Elda Footwear Museum.
- "Futuristic art in fashion" Exhibition. Selection of
end-of-term work by students from the third year
of Higher Art Education for Fashion Design, from
the CSDMM- FUNDISMA (Higher School of
Fashion and Design in Madrid, the Polytechnic
University of Madrid).
-"Best
Stand
Decoration"
Competition.
Competition to select the exhibition stand with the
best product presentation and the most attractive
stand.
-#momadstyle Competition, which will reward the
best styling for men and women among exhibition
visitors and professionals. The images will be
exhibited in the hall and published in social media
with the #Momadstyle hashtag. An expert jury
will select the best look from each of the two
categories and the winners will receive a prize
donated by participants in the contest.
- "The Fashion Suitcase". The rest areas in Halls 4,
12 and 14. will be decorated with a scenography
that will transport visitors to the three major
fashion cities of Paris, London and New York,
during the 50s –the decade considered to be the
golden age of fashion.
IN PARTNERSHIP WITH:
More information:
Nuria de Miguel
Press Officer MOMAD
METROPOLIS/IFEMA
Tel.: 0034 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez Talaván
[email protected]
Tel. 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
More graphic material on
www.fotoprensa.ifema.es
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ORGANISED BY:
FEDECON, Spanish Federation of Clothing
Companies, FICE, Federation of Spanish Footwear
Industries and ASEFMA, Spanish Association of
Leatherwear Manufacturers
IFEMA
Momad Metropolis, multi-sectoral benchmark in Footwear
and Textiles on the Iberian Peninsula, grows in stature and
strength
The Fair is celebrating its fourth edition, the most comprehensive to date, with
a record number of participants. 1,200 Textiles, Footwear and Accessory firms
present their new Autumn-Winter 2015/16 collections. That's 14% more
exhibitors than in February 2014.
Organised by IFEMA, the event takes place from 8 to 10 February in Halls 2, 4,
12 and 14 at Feria de Madrid and again coincides with the Mercedes-Benz
Fashion Week Madrid Catwalk.
This year, well-known Textile and Footwear firms are taking part in the Fair.
In Textiles, we can mention Skunkfunk, El Caballo, Tiffosi Privata, Henry
Arroway and Ottodame among others, along with other brands already
present at the fair, such as Roberto Verino, Simorra, Vilagallo, Strena, Lulu's
Closet or Danish group Bestseller, who brings 7 brands
More information:
Nuria de Miguel
Press Officer
Tel.: 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tlf. 91 563 67 80
The Footwear segment also includes names considered benchmarks on the
national and international scene, such as Pura López, Ursula Mascaro, Pretty
Ballerinas, Castañer, Chie Mihara Stephane Kelian and, in addition our old
favourites such as Pons Quintana, Stephanie Marco, Pepe Castell,Pertini, Xti,
Mustang, Gioseppo or Vidorreta, among others.
Foreign trade remains the driving force for the Spanish Apparel, Footwear and
Leather industries. In the period from January to November 2014, Apparel and
Footwear exports rose by 7% and 16%, respectively. The Spanish leather goods
also increased sales by 21% to October
MOMAD METROPOLIS, the International Textile, Footwear and Accessories
Exhibition, organized by IFEMA, celebrates its fourth edition from 8 to 10
February at Feria de Madrid. This year, a record number of participants have
registered and the incorporation of leading brands consolidates the Fair as the
largest Fashion-sector business and trends forum on the Iberian Peninsula and
For more information and photos: one Europe's largest.
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
www.presscentre.ifema.es
Follow us on:
The event brings together 1,200 Textile, Footwear, Kids Fashion, Fashion
Leather, Urban Youth Fashion, Handbags, Accessories and high-end brands,
representing an increase of 14% in the number of exhibitors and a 4.6% increase
in surface area over the February 2014 edition. The great number of new
exhibitors to this edition is also highly relevant. 275 new direct exhibitors are
joining this year, mostly young, very contemporary firms that harmonise
perfectly with the demands for new ideas of a market in full recovery.
The MOMAD METROPOLIS Exhibition is the sum of Simm and Modacalzado +
Iberpiel, the two big trade fairs dedicated to Apparel, Footwear and Accessories,
which were successfully held in Madrid for decades.
High International Participation
Similarly, the extensive international participation in this edition of Momad
Metropolis is noteworthy. It accounts for 50% of the fair, and comprises
exhibitors from 18 countries, France, Italy and Portugal providing most
exhibitors. This significant presence of foreign brands validates Momad
Metropolis' long-standing international vocation and confirms its position in the
ranking of top European Fairs.
Autumn/Winter 2015/16 collections in four halls
Next February, the fourth edition of Momad Metropolis will present its offering
in Halls 2, 4, 12 and 14 with the 2015-16 Autumn/Winter collections of the
Apparel, Footwear, Accessories, Child, Leather Fashion, Overcoat, Street,
Young Fashion, Urban and Retail Services sectors. And, for the third time, it
coincides in dates and venue with the Mercedes-Benz Fashion Week Madrid
(MBFWM) Catwalk, to be held from 6 to 11 February in Hall 14.1 at Feria de
More information:
Madrid. The purpose of this is to continue generating synergies with buyers
and domestic and foreign press, and strengthen the city of Madrid's role as one
Nuria de Miguel
Press Officer
a major fashion capital. Their joint celebration
Tel.: 91 722 50 98
means professional visitors will be able to
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explore the greatest fashion platform on the
www.momad.metropolis.ifema.es
Iberian Peninsula.
Roatán Comunicación
Among the new additions Skunfunk, El
María Jesús Gómez
Caballo, Quisquillas, Tiffosi, Privata, Orfeo
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Tlf. 91 563 67 80
Negro, Lucy Paris, Centauro, Manuela goes
Party, CKS, Poupee Chic, Tonala or Henry
Helena Valera
Arroway are all outstanding textile exhibitors.
International Press
These labels join others the fair is welcoming
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back from previous editions, including
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Simorra, Morgana, Escorpión, Strena,
Vilagallo, Derhy, Brave Soul, Sello de
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Identidad,Surkana, Solid, Elisa Cavaletti,
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Amarillo Limón, El Armario de Lulú, The
Extreme Collection and Roberto Verino
Specifically, Roberto Verino is back following his première at the show last
September and in parallel to presenting his firm's collections on the MBFWM
Catwalk. The presence of the Danish companies, group Bestseller who comes,
as in previous editions, with collections by 7 brands, is also worthy of note and
DK Company by 6 brands.
Also, Adlib Fashion has a strong presence at the event, with the joint
participation of several Ibizan companies like Tony Bonet, Piluca Bayarri or
Dira Moda Ibiza.
The Leather and Coats sector in Pavilion 12 will be represented by firms
including Guy Laroche Furs, Corty Bennett, Internationale, Artenserie,
Dellalui, Multitrade, Peletería Campoy, Jestion Mayor, Lan’g Furs and Araujo.
More information:
Nuria de Miguel
Press Officer
Tel.: 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tlf. 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
For more information and photos:
www.presscentre.ifema.es
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Increased presence of high-end footwear brands
The show also welcomes fifty new shoe firms, mostly
from the medium-high and high-end segments, which
highlights the growing interest of quality brands in this
event. Amongst the new footwear brands taking part
are prestigious Spanish companies that have acquired
outstanding international projection and which return
to the Momad Metrópolis Exhibition after having tried
out other ways of presenting and promoting their
collections. This is the case of Pura López, Castañer,
Pretty Ballerinas, Jaime Mascaró, Chie Mihara, Salord
Jover, C.doux, Homers, Baltarini, Zinda, Argila, Uad
Medani, Kupuri and Fun&Basics; as well as other reputable international
brands such as Kennel&Schmenger, Vic Matie, Rachel Zoe, Audley, United
Nude, Esska, Caterina Lucchi, Yu, Wal in the Park, Arche, Silvia Rebatto,
See2bee, Sommits, Mou or MBT, amongst others.
This distinguished group of national and foreign footwear brands
complements the extensive list of Spanish brands with a wide presence on the
market and that are frequent participants in the event, such as Pons Quintana,
Pertini, Cressy, Calzados Marian, Estefanía Marco, Mustang, Xti, Mayoral,
Joma, Slowwalk, , Diesel, Chk10, Gioseppo, as well as other international
ones, such as Exé, Raider or Robert Clergerie
The Exhibition will also offer a wide collection of Accessories, with important
companies taking part, such as Superchería, Magdala, Ras, Alibey, Biplat,
Nusarelos, S.T.A.M.P.S, Tartaruga Spirit, Cecilia de Rafael, Silver Point,
Docca, Ibizaline or Naturellement. Privata returns to the trade fair with their
collections of textiles, footwear and accessories.
In Leather Goods, Momad Metropolis brings together a significant
representation of brands presenting their latest creations in handbags, belts,
wallets and other leather accessories. Participating brands include Drap, Mambo
de otros mundos, Articles de Paris, DCM Artentona, Lollipops, Nano de la
Rosa, Piti Cuiti or Stella Rittwagen.
The fair will also have a special section for children's fashion in the Cosmo Kids
area. Here, Little Barcelona, a fair specialising in children's fashion, will once
again have a strong presence with its project Little Special Edition, bringing us
the most innovative and exciting trends for the little ones. Among the firms
presenting their original proposals in kids' apparel, footwear and accessories are
Organic Zoo, Ubang, Muakmoi, Boam, Papilladefruta, Emio Gourmet
Clothing, Kitipongo, Gray Label, Veja Small, Inch Blue and Shampoodle.
The Showrooms bring together hundreds of premium brands
Together with all this, Momad Metrópolis will once again be a hub for a great
number of top range national and international brands at the Momad
Showrooms, which were located in Pavilion 2 for the first time during the last
edition, surrounded by the exclusive ambience and services that such brands
require. These brands will exhibit in 24 halls and among the brands taking part
in this new edition are, among others, Frieda & Freddies, Onelove, Robert
Friedman, Didier Parakian, Eva Tralala, Lauren Vidal, Bleu Blanc Rouge,
Cristina Gavioli, Gina Bacconi, Violanti, Elisabetta Minelli, Les Copains,
Cinzia Rocca, Zanetti, J.Pregio , forming a rich and select offering.
More information:
Nuria de Miguel
Press Officer
Tel.: 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tlf. 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
EGO space, a springboard for promising young fashion designers
The Fair is once again showing its support for young talents in a new edition of
EGO Space. Not only is it a significant representation of Spain's creative
potential, but it also constitutes a unique platform to promote young talent in
the fashion world among a professional audience.
This time, the EGO Space will house proposals by several dozen emerging
talents, with their exclusive, innovative and surprising designs in fashion,
footwear and accessories. They all share the same vision of fashion from a
unique, versatile and timeless viewpoint. Among the brands and designers
participating in this space during this Edition of Momad Metropolis are XAdnan, Peperoni Band, Pepa Habernau, Espadriles Gold, Agostina Santini,
Livlov or Maru, among others.
For more information and photos:
www.presscentre.ifema.es
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A broad and comprehensive program of complementary activities
In parallel to the commercial offer, Momad Metropolis is hosting the fourth
edition of the Momad Retail Forum, the Fair's knowledge sharing area, with a
full program of activities, seminars and presentations in which experts from the
world of fashion exchange knowledge and share their experiences with the
audience. Through lectures, workshops and round tables, a panel of top experts
will address topics of interest that will help improve the retail sector.
Among others subjects to be discussed are "How to use cultural intelligence to
ensure success in the fashion business"; "how to increase point of sale
profitability"; "how to offer customers a unique experience and build improved
customer relations"; and "how to progress in the visual search for fashion in MCommerce" – These are just some of the topics the Forum will be focusing on.
This edition will also premier the fashion industry sector Supplier Platform.
The fourth edition of Momad
Metrópolis will be hosting the
exhibition “Daddy's Shoes”, a look
back in time that takes visitors on a
journey through the history and
evolution of men's footwear from
the 18th century to the present day.
Altogether, a sample of 16 original
items will be on display for visitors
to see on the main aisle of hall 12,
courtesy of the Elda Footwear Museum.
More information:
Nuria de Miguel
Press Officer
Tel.: 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tlf. 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
For more information and photos:
www.presscentre.ifema.es
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Also, the Fair's rest areas -Halls 4, 12 and 14- will be decorated with an
impressive stage design, as part of The Fashion Suitcase initiative, a journey
through time that will take visitors to the golden years of fashion, the 50's, on a
journey through the most important capitals, which have set the world's major
fashion trends: Paris, London and New York. Thanks to this entertaining
display, visitors will be able to enjoy their free time at an enchanting Parisian
bistro, put their feet up in a London-style gin club and even strut their stuff on a
New York catwalk, and much more.
Moreover, the Fair is once more convening the "Best Stand" competition, which
distinguishes the exhibitor showing the most appealing product presentation in
the Fair. A jury will be appointed to decide which stand offers the best product
presentation, communication, promotion and link between the stand and the
product's image, as well as the most attractive design and image for buyers.
Also, visitors can opt for a prize through #momadstyle contest, which will be
awarded to the best style in the boys' and girls' categories. Throughout all three
days of the show, a photographer will be taking shots of the show's most
impressive looks. An expert jury will choose the winners in the boys' and girls'
categories based on the outfit's originality, daring and elegance. The photos
taken will be posted on the social networks under thehashtag #momadstyle. The
winner in the gilrs' category will be awarded with an item by the firm Tifossi and
a pair of shoes by Privata. The winner in the boys' category will receive an item
by the firm Bonaventure and a pair of shoes by Coronel Tapioca.
Trends Showcase
The Autumn/Winter 15-16 season will be full of
colour to withstand the cold winter days. Reds,
fuchsias, greens, oranges and blues will intermingle
with the classic autumnal palette in the clothing
collections to create warm clothing in which the
knitwear will be the star fabric. You can safely bet
that offsetting black and white will be there.
Similarly, floral and geometric prints and checks will
be everywhere in the coming winter on broad and
vaporous designs, as well as animal prints. This
stems from the proposals that exhibiting brands will
display in the fourth edition of Momad Metropolis.
Fringes, meanwhile, will be prominent in next
season's wardrobe.
More information:
Nuria de Miguel
Press Officer
Tel.: 91 722 50 98
[email protected]
In shoe styles, pointed toes and stylish heels sum up the main shoe designs for
Autumn/Winter 15-16. Autumnal colours like burgundy, purple, grey, brown
and black make up the colour palette. Masculine moccasins and shoes with
metallised finishes and a multitude of metallic details will also be essential
items; as will animal and ethnic prints.
Textiles and footwear look to abroad to overcome the crisis
The Spanish fashion industry continues its expansion abroad. In the first eleven
Roatán Comunicación
months of 2014 exports reached a total of 11.6 billion euros, a 7.3% increase on
María Jesús Gómez
the same period of the previous year, according to data provided by the CITYC,
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Centro de Información Textil y de la Confección (Centre for Textile and Clothing
Manufacture Information). The main foreign export markets were France,
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Portugal, Italy, Germany and the UK. The analysis undertaken by CITYC on the
International Press
Spanish textile and garment manufacturing industry between January and
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November 2014 show an improved market situation in comparison to the same
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period in 2013. In terms of textiles there is a 0.09% increase, although the most
For more information and photos: significant results can be seen for garment manufacturing, with an increase of
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5%.
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The Spanish fashion industry closed 2014 with an unprecedented increase in
new jobs. The number of workers in the textile industry and the garment
manufacturing, leather goods and footwear sectors increased by 3.7%, an upturn
in employment which has not been seen in over a decade.
The growth in demand for textile products, mainly in the second half of 2014,
points to a change in trend according to the Spanish Federation of Clothing
Manufacturers (Fedecon) and the Business Association of Textile and
Accessories Trade (Acotex), after years of contraction in domestic demand. This
year increases in textile trade of between 3% and 4% are expected.
Footwear Exports, the best ever
Spanish footwear and leather goods continue to perform exceptionally well on
foreign markets, offsetting for the most part the poor results of the Spanish
domestic market due to the harsh economic crisis the country has suffered since
2007. This can be seen in the economic report published by Ifema on occasion of
the fourth Momad Metrópolis, with data provided by the FICE (Spanish
Footwear Industry Federation) and ASEFMA (Association of Spanish Leather
Goods Manufacturers).
More information:
Nuria de Miguel
Press Officer
Tel.: 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tlf. 91 563 67 80
The Spanish footwear industry has shown unprecedented results for the first
eleven months of 2014, posting the best export figures in its history, with a
record figure of 2.45 billion euros in sales revenue and selling 144 million pairs
of footwear. These figures represent an increase of 16% in revenue and 13% in
sales volume compared to the same period of the previous year. The majority of
sales of Spanish footwear go to EU member states. The top five buying countries
are France, Italy, Germany, Portugal and the UK
Exports of leather goods have also experienced exponential growth during the
first ten months of 2014. During this period, Spain sold 710 million euros of
goods abroad, representing a 21% increase over the same period of the previous
year, which totalled 579 million euros, according to data provided by the
Spanish Association of Leather Goods Manufacturers (ASEFMA). France
continues to be the main buying country, with a total sales volume of almost 228
million euros. It is followed by Italy with 59.5 million, Portugal with 58.5 million,
Germany with 35.6 million and the UK with 31 million euros.
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
Winter in Madrid by its designers, in IFEMA PLUS
As ever, this edition of Momad Metropolis provides its exhibitors and visitors
with the exclusive IFEMA PLUS program, in which IFEMA and Feria de
For more information and photos: Madrid offer a selection of the most appealing proposals in leisure and culture
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in Madrid, suited to the needs and tastes of the visitors and with discounts and
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exclusive benefits during the days of the Fair.
Specifically, during Momad Metropolis - from 8 to 10 February- and MercedesBenz Fashion Week Catwalk -6 to 11 February-, IFEMA is launching an
attractive new initiative, last September was the first time, addressed to all
visitors who will be in Madrid during these days.
Four prestigious designers and interior decorators have taken part in an action
in which they propose a guided walking tour of Madrid, commenting on
restaurants, shops and popular urban hidden treasures under the name "Winter
in Madrid by the City's designers "
Thus, the interior designer Lorenzo Castillo contributes an insider look at the
thriving neighbourhood of Salamanca and Las Salesas. Interior designer Luis
García Fraile, the Barrio de Salamanca, and interior designer Guille Garcia Hoz,
Malasaña & Las Cortes. Italian architect, Teresa Sapey proposes a personal tour
of the Barrio de Salamanca, Rios Rosas, El Parque del Buen Retiro and Las
Salesas.
On www.ifemaplus.ifema.es/blog,in addition to the each designer's suggestion,
visitors can access an interactive map and consult the stablishments and their
offers.
More information:
Nuria de Miguel
Press Officer
Tel.: 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tlf. 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
For more information and photos:
www.presscentre.ifema.es
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Momad Metrópolis will be open right through from 10am to 7pm on the 8th and
9th and from 10am to 6pm on the 10th. The Showrooms will open on Saturday,
February 7th from 14.00 to 21:00; on the 8th and 9th they will open from 09:30 to
21:00, and on February 10th, from 09.30 to 17:00.
PLANO DE SECTORES / SECTORS PLAN
Salón Internacional de Textil, Calzado y Complementos
International Fashion Trade Show
8 - 10 Febrero / February, 2015
Horario: De 10,00 a 19,00 h. Último día hasta las 18,00 h.
Opening Hours: From 10 a.m. to 7 p.m. Last day until 6 p.m.
Presentación en Showrooms de Colecciones Otoño-Invierno 2015/2016
Fall-Winter 2015/2016 Collection Showrooms
7 - 10 Febrero / February, 2015
Horario: Día 7 de 14,00 a 21,00 h. Días 8 y 9 de 9,30 a 21,00 h. Último día hasta las 17,00 h.
Opening Hours: February 7 from 2 p.m. to 9 p.m. February 8 and 9 from 9.30 a.m. to 9 p.m.
Last day until 5 p.m.
14.1
Planta Alta / First Floor
FAST &
YOUN
G
COSM
O
FORO
COSM
O
Entrada Sur
South Entrance
Acceso / Entrance
Accesorios / Accessories
Textil / Textile
Warn y Moda en Piel /
Warm and Fur
Calzado / Footwear
Niños / Kids
Parallel activity programme
MOMAD METRÓPOLIS - February 2015
SUNDAY, 8 FEBRUARY
- OPENING of the 4th edition of MOMAD METRÓPOLIS
Time: 10.00 am
Venue: hall 2 (showrooms) and halls 4, 12 and 14
- WELCOME TOUR
Time: 11.30 pm
- WELCOME COCKTAILS - 4TH EDITION OF MOMAD METRÓPOLIS
Time: 1:30 pm
Venue: Buyers' Hall (12F15)
More information:
Nuria de Miguel
Press manager at MOMAD
METROPOLIS/IFEMA
Tel. No.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez Talaván
[email protected]
Tel. No. +34 91 563 67 80
Helena Valera
International Press
Tel. No.: +34 91 722 51 74
[email protected]
More graphic materials at:
www.fotoprensa.ifema.es
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- BRIEFING FOR BUYERS OF WOMEN'S CLOTHING AUTUMN/WINTER
2016, given by Isabel Mesa, Manager for Spain and Portugal of the professional
trend portal Worth Global Style Network (WGSN), together with Trend
Specialist María Soriano.
Time: 4.00 pm
Venue: Momad Retail Forum (at the connection between halls 12 and 14)
- BRIEFING FOR BUYERS OF FOOTWEAR AUTUMN/WINTER 2015-2016,
given by Isabel Mesa, Manager for Spain and Portugal of the professional trend
portal Worth Global Style Network (WGSN), together with Trend Specialist
María Soriano.
Time: 5:00 pm
Venue: Momad Retail Forum (at the connection between halls 12 and 14)
MONDAY, 9 SEPTEMBER
- GLOBE SHOPPER TRENDS IN SPAIN, presented by Luís Ramiro, Sales
Manager at Global Blue Spain
Time: 12:00 pm
Venue: Momad Retail Forum (at the connection between halls 12 and 14)
- PRESENTATION OF THE FASHION INDUSTRY SECTOR SUPPLIER
PLATFORM, given by Miguel Serrano, expert fashion consultant and associate
of ASECOM. The event will be opened by Ángel Asensio, the Chairman of the
Dressmaking and Fashion Companies Association (ASECOM).
Time: 100 pm
Venue: Momad Retail Forum (at the connection between halls 12 and 14)
- SIZING-SUDOE - Results preview. Transfer Workshops. Hosted by Ángel
Asensio from FEDECON.
Time: 1:30 pm
Venue: Momad Retail Forum (at the connection between halls 12 and 14)
CONFERENCE ON HOW TO INCREASE
PROFITABILITY, by Marta Fernández from T-Cuento.
-
POINT
OF
SALE
Time: 4:00 pm
Venue: Momad Retail Forum (at the connection between halls 12 and 14)
More information:
Nuria de Miguel
Press manager at MOMAD
METROPOLIS/IFEMA
Tel. No.: +34 91 722 50 98
[email protected]
- PRESENTATION ON HOW TO NEGOTIATE IN SCANDINAVIAN
COUNTRIES & HOW TO USE CULTURAL INTELLIGENCE IN BUSINESS,
by Susana Andrés Omella, Director-Partner at Ibernordik.
Time: 5:00 pm
Venue: Momad Retail Forum (at the connection between halls 12 and 14)
TUESDAY, 10 FEBRUARY
11.00
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez Talaván
[email protected]
Tel. No. +34 91 563 67 80
Helena Valera
International Press
Tel. No.: +34 91 722 51 74
[email protected]
More graphic materials at:
www.fotoprensa.ifema.es
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- PRESENTATION ON THE VISUAL SEARCH FOR FASHION IN MCOMMERCE, by Reza Ghassemi from Shot & Shop.
Time: 12:00 pm
Venue: Momad Retail Forum (at the connection between halls 12 and 14)
- CUSTOMER EXPERIENCE WORKSHOP: “How to design and create a
unique and memorable customer experience”, by José Cantero, Experiential
Marketing Director, and Carlos Sánchez, CEO at M2M Factoría de Innovación.
Time: 1:00 pm
Venue: Momad Retail Forum (at the connection between halls 12 and 14)
- PRESENTATION ON SOCIAL NETWORKS AND BLOGGERS IN
RETAIL, by Beatriz Honrado, Account Executive at the Heyav agency.
Time: 1:45 pm
Venue: Momad Retail Forum (at the connection between halls 12 and 14)
Ongoing Activities
• IFEMA Fashion Showrooms. Around a hundred haute couture female fashion
firms come together at the IFEMA Fashion Showrooms that are located inside
hall 2 with the aim of presenting their collections to a professional audience in a
private and exclusive setting.
• The EGO Space houses proposals by around thirty emerging talents, who will
be presenting their exclusive, innovative and surprising designs in fashion,
footwear and accessories. Their products will be on show in halls 12 and 14.
"Daddy's Shoes" exhibition. A journey through the history of men's
footwear from the 18th century to the present day. This exhibition has been
organised by the Elda Footwear Museum and will be on display along the
middle aisle of hall 12.
• The Fashion Suitcase. MOMAD METRÓPOLIS will be taking us on a journey
to the golden age of fashion: the 1950s. A carefully designed setting will
transport visitors to the world's fashion capitals: Paris, London and New York.
Visit the outer halls in halls 4, 12 and 14.
More information:
Nuria de Miguel
Press manager at MOMAD
METROPOLIS/IFEMA
Tel. No.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez Talaván
[email protected]
Tel. No. +34 91 563 67 80
Helena Valera
International Press
Tel. No.: +34 91 722 51 74
[email protected]
More graphic materials at:
www.fotoprensa.ifema.es
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• “Futurist Art in Fashion” exhibition. A selection of final projects presented by
students in their third year of Advanced Artistic Studies in Fashion Design at the
CSDMM-FUNDISMA (the Advanced Fashion Design Centre at Madrid's
Polytechnic University).
Venue: 4B41
• "Best
Stand Decoration" contest. The show has organised this initiative to
acknowledge the firm that displays the most attractive image of its product at
the fair. A jury will be appointed to decide which stand offers the best product
presentation, communication, promotion and link between the stand and the
product's image, as well as the most attractive design and image for buyers.
• The #Momadstyle contest will choose the show's best fashion designs in the
men's and women's categories. Throughout all three days of the show, a
photographer will be taking shots of the show's most impressive looks. An
expert jury will choose the winners in the men's and women's categories based
on the outfit's originality, daringness and elegance. The photos taken will be
posted on the social networks under thehashtag #momadstyle. The winner in
the women's category will be awarded with an item by the firm Tifossi and a
pair of shoes by Privata. The winner in the men's category will receive an item
by the firm Bonaventure and a pair of shoes by Coronel Tapioca.
ADDITIONAL INFORMATION
Secretariat
Buyers' Hall
Press Room
Meeting point and FashionJobs.com work
pool.
Official Association of Commercial Agents
in the Community of Madrid
More information:
Nuria de Miguel
Press manager at MOMAD
METROPOLIS/IFEMA
Tel. No.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez Talaván
[email protected]
Tel. No. +34 91 563 67 80
Helena Valera
International Press
Tel. No.: +34 91 722 51 74
[email protected]
More graphic materials at:
www.fotoprensa.ifema.es
Follow us on:
1st floor, hall 12
12F16
12F15
4A01
4B08
The world of fashion today and the key elements of the
market –
a debate which will be held at the Momad Retail Forum in
February 2015
The fourth edition of the Forum will touch on issues such as globe shopper
trends in Spain, how to improve point of sale profitability, m-commerce, and
social networks and bloggers in retail.
The MOMAD METRÓPOLIS International Fashion Trade Show is holding its
fourth event, which includes yet another edition of the Momad Retail Forum. As
on previous occasions, its packed activity programme includes seminars and
presentations running parallel to the show's ongoing trade activity, where
experts from the fashion world will be exchanging know-how and experience
with visitors.
More information:
Nuria de Miguel
Press Officer
Tel. No.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. No. +34 91 563 67 80
How to use cultural intelligence to ensure success in the fashion business; how
to increase point of sale profitability; how to offer customers a unique experience
and build improved customer relations; and how to progress in the visual search
for fashion in M-Commerce – These are just some of the topics the Forum will be
focusing on. This edition will also premier the fashion industry sector Supplier
Platform.
Conference Programme
Worth Global Style Network (WGSN), a worldwide benchmark in trend
forecasting, will be in charge of opening the Forum's programme on 8 February
with two seminars by Isabel Mesa, Manager for Spain and Portugal at WGSN,
and Trend Specialist María Soriano. Together, they will be giving us an insight
into the fashion and footwear trends for the coming Autumn/Winter 2015-2016
season.
Next up, on Monday 9 February at 12:00 pm, Luis Ramiro, sales manager at
Global Blue Spain, will be analysing Globe Shopper trends in Spain. Shopping is
becoming an increasingly popular reason to travel, and Spain is among the top
destinations for shopping tourists who are willing to spend significant amounts
in their destination cities. It is estimated that the globe shopping business
For more information and photos:
accounts for roughly 1.1 billion euros of Spain's total income. These are just some
www.presscentre.ifema.es
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of the issues that the conference will be exploring in great depth.
Helena Valera
International Press
Tel. No.: +34 91 722 51 74
[email protected]
Later on that same day, Ángel Asensio, the Chairman of the Madrid
Dressmaking and Fashion Companies Association (ASECOM), will be hosting
the opening ceremony of the Platform for Suppliers of the Fashion Industry
Sector, which will be presented by expert fashion consultant Miguel Serrano.
At 4:00 pm on that same Monday, a conference will be given on "How to
Increase Point of Sale Profitability", by Marta Fernández, Marketing Director at
T-Cuento. The company specialises in developing tools to measure and analyse
pedestrian behaviour and the conference will be discussing the importance of
getting to know customers in order to improve sales.
The last conference on Monday's programme will start at 5:00 pm with a
presentation by Susana Andrés Omella, Director-Partner at the consultant firm
Ibernordik, specialising in international trade with Scandinavian countries. Ms
Andrés will give tips on how to use cultural intelligence to achieve successful
negotiations, with a special focus on Denmark, Norway, Sweden, Finland and
Iceland.
There is no doubt that the digital environment and current society's huge
dependence on wireless devices, especially mobile telephones, is transforming
the market and its various sectors, which very much includes retail. In fact,
More information:
Nuria de Miguel
Press Officer
Tel. No.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. No. +34 91 563 67 80
mobile commerce has become a core issue in the fashion industry, which is why
it has been considered important to include a presentation in this edition of
Momad Metrópolis on the visual search for fashion in M-Commerce, which will
be taking place on Tuesday 10 February, the last day of the show. The
presentation will be given by Reza Ghassemi from Shot & Shop.
The last day of this fourth edition of Momad Metrópolis will also include a
workshop on “How to Design and Create a Unique and Memorable Customer
Experience”, which will be carried out by Carlos Sánchez, CEO at M2M Factoría
de Innovación, and José Cantero, the firm's Experiential Marketing Director .
Both experts will be revealing the latest in experiential marketing and providing
guidelines on how to connect with retail customers through brands, using stateof-the-art technology, creativity and memorable experiences.
Helena Valera
International Press
Tel. No.: +34 91 722 51 74
[email protected]
Lastly, the presentations organised in this third edition of the Momad Retail
Forum will be brought to a close by Beatriz Honrado from the Heyav agency,
who will be analysing the importance of social networks and bloggers in the
retail sector, as these two media – and especially social networks – have turned
For more information and photos:
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into a showcase for fashion brands and a platform for two-way communication
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with customers.
Contests and a Journey to the Major Fashion Capitals
In addition to the Momad Retail Forum, the show will be hosting other parallel
activities. For instance, on this occasion, the outer halls of Halls 4, 12 and 14 will
be offering visitors an exciting experience: a journey back in time to the 1950s
golden age of fashion. A carefully designed setting will transport visitors to the
world's fashion capitals: Paris, London and New York, to relive the era's textile
experience.
The show will also host the exhibition "Daddy's Shoes", courtesy of the Elda
Footwear Museum, where 16 original items, dating from the 18th century to the
present day, will be on display.
Furthermore, this fourth edition of Momad Metrópolis will once again be
holding two contests: One to choose the show's most original style in the men's
and women's categories under the name #momadstyle, and another to reward
the stand that best displays its brand image.
More information:
Nuria de Miguel
Press Officer
Tel. No.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. No. +34 91 563 67 80
Helena Valera
International Press
Tel. No.: +34 91 722 51 74
[email protected]
For more information and photos:
www.presscentre.ifema.es
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"Daddy's Shoes" offers a look back in history
at men's footwear over the past three centuries.
This exhibition will be displaying 16 original items of footwear to illustrate
the evolution of men's footwear from the 18th century to the present day.
Simultaneously, the outer halls of the show will be adorned with a theatrelike setting to transport visitors back to the golden age of fashion in the three
major fashion capitals: Paris, London and New York.
The fourth edition of Momad Metrópolis will be hosting the exhibition “Daddy's
Shoes”, a look back in time that takes
visitors on a journey through the history
and evolution of men's footwear from the
18th century to the present day.
Altogether, a sample of 16 original items
will be on display for visitors to see on the
main aisle of hall 12, courtesy of the Elda
Footwear Museum.
More information:
Nuria de Miguel
Press manager at MOMAD
METROPOLIS/IFEMA
Tel. No.: 0034 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez Talaván
[email protected]
Tel. No. +34 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
More graphic materials at:
www.fotoprensa.ifema.es
Follow us on:
The exhibition highlights the sophistication of men's footwear and represents a
wonderful illustration of its versatility. The sample includes shoes from all eras
that are suitable for every occasion: formal events, sportswear, country items,
work gear and so on. By way of example, the pieces on display include a man's
shoe made of goatskin dating from the 1700s, an English man's boot from the
1830s and a red leather triple-platform shoe from the 1960s.
The Fashion Suitcase - a journey back in time
Another display will be held in the outer halls of the fair that constitutes
something of a journey back in time. Thanks to its fabulous theatre-like setting,
visitors will be transported to the golden age of fashion: the 1950s, and will
journey to the major capital cities of fashion, where trends were born: Paris,
London and New York.
Thanks to this entertaining display, visitors will be able to enjoy their free time
at an enchanting Parisian bistro, put their feet up in a London-style gin club and
even strut their stuff on a New York catwalk, and much more.
Tradition and Trends at the EGO Space
The EGO Space is a significant representation of Spain's creative
potential and a unique platform to promote young emerging talent in the
fashion world among a professional audience.
X Adnan, Hppy, Espadrilles Gold, Maxim Lumier, Yin Larouge, Paca
Peca, Livlov, Nubbe Clothes, Lorena Triano, Chicadecanela, Pepa Habernau,
Ecue, Maru, Agustina Santini and Yaninna Shoes are some of the brands and
designers that will come together in this space.
The MOMAD Metropolis International Fashion Trade Show is once again
showing its support for young talents in a new edition of the EGO Space. Not
only is it significant representation of Spain's creative potential, but it also
constitutes a unique platform to promote young emerging talent in the fashion
world among a professional audience.
More information:
Nuria de Miguel
Press Officer
Tel. No.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. No. +34 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
For more information and photos:
www.presscentre.ifema.es
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This time, the EGO Space will house proposals by several dozen emerging
talents, with their exclusive, innovative and surprising designs in fashion,
footwear and accessories. All of these individuals share their vision of fashion as
a means of expression and are eager to create singular, versatile and timeless
designs.
Maru is a brand that blends design
craftsmanship with sustainable and
ecological production. The collection
of accessories that Maru will be
presenting at Momad Metropolis is
made entirely of recycled paper and
card, including chunky bracelets, rings
and XL earrings, bib-style necklaces and super long necklaces. All of the items
are decorated with Italian paper, bearing floral prints and typical Florentine
filigrees, together with worn gold as the centre piece and innovative paper
designs in blue, pink and lilac tones.
The firm HPPY is presenting a range of
t-shirts that can be customised by using
different
add-on/removable
chain
necklaces. A fastening system at the top
of the item allows the wearer to add or
remove a necklace and can choose ribbons, pearls or gems. This is a great way of
having different styles all in one top.
The incipient brand Higuera de Grazalema has a "slow design" approach to
fashion, meaning it is strongly committed to the environment and to people.
Their timeless textile collection is made using noble fabrics and following a
carefully crafted haute couture process. They create original designs with the
material used to make traditional blankets in the region of Grazalema (in Cádiz,
southern Spain), hence the name of the brand.
The new collection by Chicadecanela has a very retro air
to it, with trendy items and innovative fabrics such as
organic cotton, recycled polyester and taffeta. Most of the
dresses are fitted around the waist, while the skirts are full
of vibrant acid colours such as cherry, rosehip red,
buttercup yellow and cerulean blue, combined with sober
tones such as latte and crude.
More information:
Nuria de Miguel
Press Officer
Tel. No.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. No. +34 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
For more information and photos:
www.presscentre.ifema.es
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Peperoni Band presents fine items
with a minimalist style, using clean, plain cuts. Most of
their creations include natural feathers, tassels, metallic
ribbons and velvet details on silk, giving their items a
unique touch.
Livlov was born in 2014 when two fashion lovers teamed
up: Victoria Monasterio and Mercedes Moldes. Their
Autumn/Winter collection feeds on several different influences: the future
universe from the Saga comic, with aliens in human form, combined with
entomology and botany. These sources of inspiration make for designs that
blend futuristic and cold fabrics, such as neoprene, with warm and organic
material, such as flannel or wool. All of their items are splashed with colour in
the form of appliqués and metallic embroidery.
Fashion has often represented a great way of supporting good causes. With this
in mind, Pepa Habernau has created a collection that contains items for charity.
When sold, part of the profit will go to the Spanish Cancer Association.
The firm Espadrilles Gold,
which specialises in rope-soled
items, has been granted an
official licence by the Real
Madrid football club to present a
collection of rope-soled footwear
for Real Madrid fans. Soles made
of yute are dressed in cotton
fabrics and plain or fantasy
piqués, leading a product of such
traditional origin as these rope-soled shoes to travel the world under the football
club's brand.
Yaninna Shoes is a very recent Portuguese firm
that has been chosen by Momad Metrópolis to
present its full collection. Their products are
characterised by extremely feminine shoes which,
despite their 8 cm heels, are very comfortable.
They boast very bright tones and also include
leather embroidered using laser technology.
More information:
Nuria de Miguel
Press Officer
Tel. No.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. No. +34 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
For more information and photos:
www.presscentre.ifema.es
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In the accessories section, designer Agostina Santini
presents a selection of jewellery made of glass, copper, tin
and silver, making for truly decorative pieces. The metallic
fibres used draw sumptuous lines and asymmetric shapes
that envelop the glass and give the items a unique flow.
Exports continue to bolster the Spanish footwear and leather
goods industries
Economic report on foreign exports of footwear and leather goods, with data
provided by FICE (Spanish Footwear Industry Federation) and ASEFMA
(Association of Spanish Leather Goods Manufacturers)
Sales of Spanish footwear reached record figures for the first eleven months
of 2014, with over 2.45 billion euros in sales and 144 million pairs sold, the
best results in the history of the industry
The majority of sales of Spanish footwear go to EU member states. The top
five buying countries are France, Italy, Germany, Portugal and the UK
From January to October 2014 exports of Spanish leather goods rose to 701
million euros, an increase of 21% compared to the previous year. France, Italy,
Germany, Portugal and the UK were the main buying markets
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
Spanish footwear and leather goods continue to perform exceptionally well on
foreign markets, offsetting for the most part the poor results of the Spanish
domestic market due to the harsh economic crisis the country has suffered since
2007. As reflected in the economic report published by Ifema on occasion of the
fourth Momad Metrópolis, with data provided by the FICE (Spanish Footwear
Industry Federation) and ASEFMA (Association of Spanish Leather Goods
Manufacturers).
www.momad.metropolis.ifema.es
“Companies continue to make major efforts in cutting costs and reducing profit
margins in order to offer international markets quality products, competitive
prices and attractive designs” said FICE representatives in reaction to the
significant rise in exports. Moreover, the Spanish footwear industry has shown
Helena Valera
unprecedented results for the first eleven months of 2014, posting the best export
International Press
figures in its history, with a record figure of 2.45 billion euros in sales revenue
Tel.: +34 91 722 51 74
[email protected]
and selling 144 million pairs of footwear. These figures represent an increase of
16% in revenue and 13% in sales volume compared to the same period of the
For more information and photos:
previous year.
www.presscentre.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
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Exports ranking
The European Union continues to represent the main destination for Spanish
footwear exports. France heads the ranking of buying countries, with a market
quota of 22%. Over the period under study, Spain sold 32 million pairs of shoes
to its neighbouring country, for a total of 542 million euros, an increase of 20% in
revenue and 13% in sales volume.
Although well behind France in second place, Italy has a market quota of 10%
with sales of just under 18 million pairs of shoes and a sales revenue of 250
million euros. These figures represent revenue growth of 11.6% and 22% in sales
volume.
Germany displaces Portugal as the third country in the ranking, with revenue
reaching 218 million euros in the first eleven months of 2014, a 13% increased
compared to the same period of the previous year. Sales volume also increased
slightly for this country (2.5%) with sales of over 10 million pairs.
Portugal showed a decline of 2% on imports of Spanish footwear, with close to
191 million euros in sales revenue and sales of 16 million pairs.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
Number five in the ranking is the UK with 8% of Spanish exports going to this
market. From January to November 2014, Spain exported almost 7.5 million pairs
of shoes to this country for a total of 189 million euros, a substantial increase of
18% in sales revenues and 17% in sales volume.
The US represents the major market for non-EU exports and is sixth
internationally, with increases of 11% in sales revenue and 6% in number of pairs
of shoes. Furthermore, worth highlighting is the spectacular growth of exports to
Ireland, with an increase of 110% in sales revenue, reaching a total of 34 million
euros and an increase of 322% in sales volume with 5 billion pairs sold. FICE
attributes this growth to re-exports of Asian products.
There has also been a rise in exports to the Asian market. The best results can be
seen for Japan, China, South Korea and Hong Kong. Japan, the leading market
for Spanish footwear and eleventh worldwide, has seen an ongoing rise in
exports of 2% in terms of revenue and 22% in sales volume, despite the strong
devaluation of the yen against the euro and hikes in VAT.
For more information and photos:
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In
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contrast, sales figures of Switzerland and Russia are down 6% and 4%
respectively. In the latter case exports have been affected for the most part by the
devaluation of the rouble, the fall in prices of raw materials and political conflict.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Average export prices
The US pays the most for a pair of Spanish shoes, with an average price tag per
pair of 41 euros, as is the case for Hong Kong. They are followed by China,
which pays an average of 36 euros per pair. At the other end of the scale are
Ireland, paying an average of 7 euros a pair, Portugal, 12 euros, and Hungary,
with 13 euros a pair.
Exports by type of product
According to data provided by FICE, international buyers seek quality when
buying Spanish footwear. Leather products are the most sought after type of
footwear by foreign buyers, since Spanish leather footwear is renowned for its
For more information and photos: quality abroad. Therefore, 63% of foreign exports are made up of leather
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products, with a sales revenue of 1.55 billion euros from January to November
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2014.
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The most significant subcategory is that of ladies leather footwear, representing
43% of total exports and a sales revenue of 1.05 billion euros, at an average price
of 36 euros a pair. Compared to the same period of 2013, foreign sales of this
subcategory increased in both sales revenue (27%) and in sales volume (22%).
The second most exported subcategory was of textile footwear (16% of the total),
with sales revenue reaching 405 million euros. Followed by rubber or plastic
footwear, making up 14% of exports.
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Record figures in footwear imports
According to Spanish Customs and Excise data provided by FICE, in the period
between January and November 2014, Spain imported footwear valued at 2.22
billion euros, an unprecedented figure representing an increase of 16%.
However, this period also saw a fall in volume of imports of 2.6%, with a total
299 million pairs of shoes.
China continues to be the first exporter of footwear to Spain by a large degree,
with an overall quota of 66% of the total number of pairs imported. Imports from
China totalled 198 million pairs for a total of 777 million euros. These figures
reflect a fall of 11% in number of pairs sold, although an increase in 7% in sales
revenue.
Vietnam, the second most important supplier of footwear to Spain, sold a total of
32 million pairs for 313 million euros, an increase of 25% in sales volume and
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import revenue. For the period studied, Portugal sold almost 8 million pairs of
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shoes in Spain for a total of 146
million euros, an increase of 4% in sales volume and 10% in revenue compared to
the same period in 2013.
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Spanish leather goods on the rise abroad
According to ASEFMA (Association of Spanish Leather Goods Manufacturers),
for the period between January and October 2014, Spanish exports of leather
goods reached a total of 701 million euros, a 21% increase compared to the same
period of the previous year, which totalled 579 million euros.
France continues to be the main buying country, with a total sales volume of
almost 228 million euros. It is followed by Italy with 59.5 million, Portugal with
58.5 million, Germany with 35.6 million and the UK with 31 million euros. Japan
heads the ranking of non-EU countries with 31 million euros, followed by China,
Mexico, United Arab Emirates and the US.
In terms of the most exported types of products, handbags head the ranking,
followed by natural leather garments and small leather accessories and pocket
items such as belts, travel products, cases, clasps and closures, gloves and
umbrellas.
Regarding imports for the period under study, January to October 2014, they
showed an increase of 9%, reaching a total figure of 751 million euros. The trade
deficit balance for this period reached 93%, meaning there were only 7% more
imports than exports.
ASEFMA is confident that Spanish leather goods industry exports will continue
to grow in the coming year, at least at the same pace as until now.
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Textile exports increased by 7% in the run up to November,
reaching a total of 11.6 billion euros
Within this category the most significant increase was seen in knitwear and
woven garments, posting a turnover of 8.35 billion euros, an 8.3% increase
compared to 2013
Spanish fur garment exports fell by 13.5% in the run up to October
Report published by IFEMA for MOMAD METRÓPOLIS, with data provided
by CITYC, FEDECON, ACOTEX and OEEP
The Spanish fashion industry continues its expansion abroad. In the first eleven
months of 2014 exports reached a total of 11.6 billion euros, a 7.3% increase on
the same period of the previous year, according to data provided by the CITYC,
Centro de Información Textil y de la Confección (Centre for Textile and Clothing
Manufacture Information) for MOMAD METRÓPOLIS, the International
Fashion Trade Show. The main foreign export markets were France, Portugal,
Italy, Germany and the UK.
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Within this category the most significant growth was seen in knitwear and
manufactured garments, posting a turnover of 8.35 billion euros, an increase of
8.3% in comparison with the 7.7 billion posted in 2013. In terms of exports of
fibres and manufactured textiles, the first eleven months of 2014 saw a year-onyear increase of 4.8%, reaching a total of 3.28 billion euros.
Imports also increased
Textile imports also showed a positive trend in the run up to November 2014,
reaching a total of 14.9 billion euros, a 13.7% increase compared to the same
period of 2013. Purchases of fibres and manufactured textiles from abroad rose
by 3.5 billion euros, an increase of 11% compared to the same period of the
previous year. Knitwear and manufactured garments showed the most
significant increase for the same period, rising 14.5%, and posting a turnover of
11.3 billion euros.
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FOREIGN TRADE FORECAST
January / November 2014
Source: CITYC
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The textile industry shows signs of recovery
The analysis undertaken by CITYC on the Spanish textile and garment
manufacturing industry between January and November 2014 show an
improved market situation in comparison to the same period in 2013. In terms of
textiles there is a 0.09% increase, although the most significant results can be
seen for garment manufacturing, with an increase of 5%.
However, in terms of industrial production there are mixed results. While
industrial textile production experienced an annual growth rate of 2.3% in the
first eleven months of the year, garment manufacturing decreased by 6.9%.
The fashion industry boosts job creation
The Spanish fashion industry closed 2014 with an unprecedented increase in
new jobs. The number of workers in the textile industry and the garment
manufacturing, leather goods and footwear sectors increased by 3.7%, an upturn
in employment which has not been seen in over a decade.
According to average Social Security enrolment figures, the Spanish fashion
industry had a total of 133,780 registered workers in December 2014, recovering
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4,778 jobs over the previous year. It is worth noting the increased numbers of
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self-employed workers in the fashion industry over recent years. In 2014, selfemployed workers contributing to Social Security in the textile, garment
manufacturing, leather goods and footwear sectors made up 4.4% of the total
workforce, in comparison with the 3.6% rise in those workers registered as
company employees. Moreover, over the previous year almost one in five new
jobs in the fashion industry went to self-employed workers, making up 16.2% of
the total number of workers contributing to Social Security in these sectors.
A turning point for the industry and consumer spending
Growth in demand of textile products has been confirmed, particularly for the
second half of 2014, and has been reported by the Spanish Federation for
Garment Manufacturers (FEDECON). According to its President, Ángel Asensio,
“over the second half of 2014 there was a rise in consumer spending, and
although it was moderate, it is a good sign and we can therefore talk about
having reached a turning point”. This has been also confirmed by the barometer
undertaken by the Textile and Accessories Business Association (ACOTEX) that
highlights the 3.9% increase in sales for the December 2014. With this rise in
December, 2014 closes with an accumulated positive increase in sales of 2.2%.
In the opinion of the President of ACOTEX, Borja Oria, these figures seem to
indicate a change in trend after seven consecutive years of falling sales figures.
“We are optimistic about these figures since both the Spring-Summer and
Autumn-Winter campaigns have been positive. There's an evident increase in
consumer confidence and this has been good for us”, said Oria.
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The FEDECON president stated that to ensure the continuation of this trend it is
essential to provide ongoing support and development to the "Spanish Fashion"
label both in Spain and abroad. Furthermore, the industry's business association
also insists priority should continue to be given to the internationalisation of the
Spanish textile industry. A belief which is shared by other representatives of the
textile and garment manufacturing industry consulted for this report.
According to Asensio, another key aspect to ensure the textile industry's
economic take-off following the crisis is to "provide greater flexibility,
particularly for auxiliary workshops, with the aim of boosting competitiveness”.
In 2015, FEDECON expects to be able to count on greater access to financing for
businesses, thus increasing consumer confidence and boosting internal
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consumer spending. The President of the business association also highlights
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that “a lowering of taxes would be welcome to ensure Spanish consumers have
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greater disposable income which could go to consumption, contributing to an
increase in jobs”.
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Acotex's forecast for 2015 are also moderately optimistic. “This year we hope to
see increases in between 3% and 4%, although we would still be far from
reaching pre-crisis figures. Let's not forget that since the crisis began sales have
fallen by 30%”.
Barómetro Acotex 2014 (Figures based on a Comparable Area. Does not include new businesses
less than a year old)
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The last available data from the report “El Comercio Textil en Cifras” (The
Textile Trade in Figures) provided by ACOTEX are for 2013. The textile industry
in Spain posted revenues of 15.8 billion euros for this period, a decrease of
almost 4% compared to 2012. Catalonia, Madrid and Andalusia were at the head
of posted sales revenues with 16.9%, 16.3% and 15.6% respectively. Added to
which, revenue percentages for these regions represent 79% of the total quota.
Conversely, La Rioja and Ceuta and Melilla are regions with a lesser quota, with
0.6% and 0.3% respectively.
According to the study, for 2013 the average yearly spend per family on textile
products was 1,109 euros, 9 euros less than in the previous year.
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The fashion business, one of the linchpins of the Spanish economy
The fashion business has become one of the linchpins of the Spanish economy.
So finds the Informe Económico del Negocio de la Moda en España 2014 (2014
Economic Report for the Spanish Fashion Business) which reveals, with the
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collaboration of CITYC, that the contribution of the fashion business in Spain for
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the year 2013 was of 2.7% of the country's GDP. This figure is testimony to the
relevance of the industry, with a contribution to GDP greater than that of the
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Fall in Spanish fur exports
The Spanish fur industry has been severely affected by the economic crisis, the
fall in consumer spending and the fall in exports. According to figures provided
by the Spanish Fur Industry Business Association (OEEP), sales outside Spain
amounted to 7.66 billion euros for the period between January and October 2014,
compared to the 8.85 billion euros posted in 2013, a year-on-year decrease of
13.5%.
Likewise, imports also fell for the period under study. Therefore, while for 2013
purchases abroad totalled 8.6 billion euros, this figure fell to 6.3 billion for last
year, a decrease of 26.8%.
Spain has 50 fur farms providing around 1,500 full-time jobs.
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Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
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Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
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SITUATION OF THE TEXTILE AND GARMENT MANUFACTURING
INDUSTRY IN SPAIN
January / November 20014
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Source: Cityc (INE, MEYSS and Customs Dept.)
WGSN gives us an insight into key fashion and footwear
trends for Autumn/Winter 2015-16
The leading trend forecasting portal in the world presents two seminars at
Momad Metrópolis, giving us a preview of the general collections of
materials, fabrics, details and colours which will be dominant in the coming
season.
Worth Global Style Network (WGSN), the leading
professional fashion, design and retail trend forecasting
portal worldwide, will exclusively present two seminars
at MOMAD Metrópolis, giving us an insight into the
fashion and footwear trends to look out for this
Autumn/Winter 2015-16, which will act as a form of
creative inspiration for the fashion, design and retail
sectors. The presentations will be carried out on 8
February at 4pm (Women's Fashion) and at 5pm
(Footwear) in the Momad Retail Forum (between Halls
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12 and 14).
By way of giving us an insight into the coming season, WGSN have confirmed
that this Autumn/Winter 2015-16 a casual style will prevail, with Nordic and
rustic influences and contemporary tailoring. The separation between casual and
formal styles will be blurred even further with the addition of luxury items and
metallic details on garments that can be worn on a day-to-day basis. We will also
start to see more rugged finishes that aim to achieve a more natural look.
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WGSN also observes a change to silhouettes, with a
continuation of the long and flowing lines and overlapping
elements and asymmetry that we started to see last summer.
Long tops, blouses, and tunics that can be worn as dresses are
now mixed with skirts, culottes or loose-fitting trousers.
Roll neck jumpers will also be
ubiquitous next winter. The star of
the season will most likely be
knitwear and it will be ever more
present as a trend when combined with skirts and
dresses, which will allow us to dress in knitwear from
head to toe.
Other key garments will be inspired by Japanese culture, such as kimono jackets
and kimono style evening dresses, as well as wraparound skirts or trapeze skirts.
With regard to the shades used, after the
ubiquitous presence of grey in the
Autumn/Winter 2014-15 season, this season
will see a more balanced palette with a wider
range of colours, from neutral shades browns, camel, greys and pastel greyish
colours-; classic Christmas colours -cranberry
red, blueish green and the constantly present
indigo-, as well as new vibrant and
fashionable shades like fiery orange.
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Press Officer
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María Jesús Gómez
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Tel. 91 563 67 80
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International Press
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In footwear, WGSN also gives us a look ahead
at the inspiration of the designs, which are
based on modern craftsmanship and
customisation, relaxed luxury and galactic opulence with printed leathers and
stone adornments. The spirit of the season will be minimalist, with simple
structures. WGSN opts for flat and bulky shoes as a key part of the season
collection.
Comfortable forms, simple lines and shiny embellishments
dominate footwear in Autumn/Winter 15/16, according to
Inescop
The Technological Institute of Footwear and Related Products presents the
four styles that will be setting the pace next season: Primary, Authentic,
Magnificent and Chaotic
Next Autumn/Winter will be defined by several inspirations that will result in
warm and comfortable footwear, with simple, elegant lines. Embellishments will
not go unnoticed and shiny accessories, zips, buckles, rings and badges will all
abound, either as part of and mimicking the design or as sharp contrasts. So say
the guidelines drafted by INESCOP, the Technical Institute of Footwear and
Related Products, for next season.
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Tel. 91 563 67 80
PRIMARY
The natural world serves as inspiration for
the forms and materials of this trend. This
style is characterised by pumped-up,
flexible leathers. Leather, suede, rough,
cracked textures with wrinkled surfaces.
Long curly fur, warm and comfortable
fabrics, sheepskin and wool. The decorative
details include badges, rings, zips, buckles,
metal, mirrors, glass and plastics.
AUTHENTIC
This style is characterised by a classic and
modern mixture. Leathers feature vintage,
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waxed finishes, calfskin and goatskin,
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natural-fibre leather and aniline finishes. The
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materials used are plaited and laser-drilled
boxcalf and nappa leathers, as well as
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reinterpreted classic tailoring fabrics to
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achieve a contemporary urban vision. The
accessories are robust and minimalist and
hook and eyes, buckles, buttons, stirrups, leather, wood, steel, iron and copper
all make an appearance. Lacquered finishes, chromed surfaces and patinas that
give a noble, classic character to the ornaments.
MAGNIFICENT
This trend is characterised by a mix of
influences and unexpected combinations
(Eastern,
baroque,
romantic
and
Renaissance) imbued with a modern,
cosmopolitan spirit.
The key materials in this style are luxurious
and opulent, with iridescent patent leather,
reflections and spangles, metallic copper
and gold, and varnished or lacquered
finishes. Goatskin, calfskin, Morocco leather, boxcalf suede and pony hair all
bring a baroque touch. The romantic inspiration manifests through jewel-like
fabrics such as silk, satin and velvet, with feathers and sequins. Finally, the
Renaissance influence is shown by Jacquards and tapestry fabrics, lace, tulle and
embroidery. Regarding decoration, abundant precious stones, shiny accessories,
fibre embroidery, 3D brooches, chains, jewel buttons, extra-large buckles and old
keys all abound.
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CHAOTIC
This trend is inspired by street and urban
cultures resulting in an energetic, rebellious
and exuberant style using sustainable,
experimental materials.
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Therefore,
leathers
committed
to
sustainability
and
respect
for
the
environment abound; recycled furs, nubucks
and split-grain leather; as do synthetic fur,
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and the importance of relief and prints
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inspired by urban subcultures. Fabrics that combine different types of yarn, [email protected]
colour contrasts, multi-textures and giant knit are all used. Technical sport
fabrics mixed with classics like tartan or knitted with wool also make an
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appearance. Lurex and denim, Jacquard and vinyl produce artistic, fun pieces. In
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ornaments, sporty closures abound: Velcro, buckles, zips, elastic, rings and thick,
multi-textured laces.
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The taste for renewed classics dominates the new season's fur
trends
Jackets, baseball jackets and fur-lined bags are the big stars of the season,
according to the the Spanish Fur Company Organisation (OEEP).
The garments come in bright colours, singly or in combination.
Classical taste with modern twists is the central theme of the new season's fur
trends. 40s-style stoles, coloured furs and the shaggy fur of the 70s along with
the oversize outlines of the 80s are key inspirations for this year's fur collections,
according to the preview by the Spanish Fur company Organisation ( OEEP).
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The waistcoat is undoubtedly one of the key items.
The new season will bring both shaggy and sheared
fur, now brought up to date by a more casual air
with zips, laces and quilted fabrics. The zip will once
bring that modern, sporty touch to all kinds of
garments: waistcoats, jackets and coats. Within this
sport trend, the legendary baseball jacket makes a
comeback, especially with animal prints that
democratise leathers of all styles.
In a 40s' revival, fur collars and
stoles, in natural and bold and
bright
colours
make
a
comeback. Leather is also used on the coats lapels or to
hem hoods –essential on any jacket or military-style parka.
Bags have also joined the leather craze and come
completely fur-lined (in natural or bold tones) or with fur
details. Also, fur can be seen in charms like fur pompoms
thanks to fashion designer Karl Lagerfeld.
In furs, mink, fox, Mongolian sheep, Astrakhan and
raccoon dominate the scene.
With regard to the colour palette, garments are filled with
colour, mixing different shades that give a bolder air to
each style, making them easier to combine, as proposed by Saint Laurent. It is, in
short, a return to daring pop styles, with vivid colours, either as single tones or
in combinations. Along with this bright colour palette comes the white fur trend,
mainly in yeti effect overcoats or chubby coats.
Finally, animal prints emerge most strongly in accessories and essentially on
three-quarter coats and short jackets.
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Press Officer
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International Press
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PREVIEW OF NEW PROPOSALS FROM A
SELECTION OF TEXTILE AND FOOTWEAR
BRANDS ON SHOW AT HALL 4
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Hall 4 at Feria de Madrid features a series of young and urban fashion labels
with a preview of their proposals in textiles, footwear and accessories for
Autumn/Winter 15-16 and new proposals for Spring/Summer 2015.
Autumn/Winter 15-16
The Danish group Bestseller returns to the fair with 7 of its brands: Selected,
Vila, Only&Sons, Jack&Jones, Only-Only Play, Pieces and Vero Moda.
Vila gives a preview of this season's fashion at Momad
Metrópolis. It designs feature clean lines, classic colours and
references to the brand's Scandinavian roots in addition to
drawing inspiration from Russian folklore and different
blends of cultures such as from South America.
Vero Moda presents a collection drawing inspiration from a
combination of trends. Polka dots are unveiled as a basic
element for the winter. The jeans collection is inspired predominantly by the
arts, with lineal drawings, graffiti, metal colours, fringes, checks and marble
prints.
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Press Officer
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María Jesús Gómez
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Skunkfunk has chosen soft and flowing wool fabrics
for its Autumn/Winter collection, blending glittering
and flat textures reminiscent of knitwear. Furthermore,
the brand is also committed to using sustainable
fabrics such as recycled polyester and organic cotton.
The pre-eminent garments this season are the very
comfortable long sleeved dress, heavy knit skirts,
Jacquard trousers and heavy-duty dresses.
Mismash unveils a collection along four main lines. Firstly,
Garden florals made up of soft tones, lace and essentially
floral romantic prints. The Soho Time line blends animal
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prints, stars and shiny finishes. Portobello features retro
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pieces in autumn colours like granite and amber. Liberty
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flowers, classic polka dots and hearts stand out in these
creations. Lastly, the Bohemian line draws inspiration from
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the spirit of the 70s, with characteristic paisley prints.
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Mimash draws from that happy bohemian spirit and adds a
touch of sophistication, with detailed trimmings and more
structured patterns.
Dresses are at the heart of the Paramita
collection, and the prints are, without a doubt,
the inspiring touch of the four lines making up
the collection. Happy Shadows uses grey
heavily, with beige, blue or pink touches. It
features garments with rocky or mineral
textures, along other motifs such as camouflage
or floral prints. Sweet Winter is the collection's
most romantic line combining floral prints with
soft tones (beige, camel, toasted and orange
tones). Bohemian Place is made up of designs using purple, ochre and wood
green tones. And finally, Preppy Knit is made up of knitted creations with
modern pop art and abstract motifs.
Fransa unveils the kimono as a must have garment for next
autumn. Floral prints are an essential ingredient in these
designs. The label leads with a range of pastel colours, pinks
and mint and bright green, burgundy, a palate of greys and
blacks are the predominant colours for the season.
More information:
Nuria de Miguel
Press Officer
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Smash previews the master lines of its
Autumn/Winter 15-16 collection entitled
Roots & Routers. The brand showcases 7 different lines,
grouped according to colour and inspiration. The dominant
colours for the collections are blues, purples, burgundies,
earth colours, pinks, greens, reds, blacks and a classic black
and white combination. The Smash collection reveals flat
fabrics, a line of jeans and a significant range of long dresses
and maxi-skirts.
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Denim will continue to be very present next
season for both men and women. Tiffosi, a
brand specialising in denim fashion, is attending
Momad Metrópolis with a wide collection of
denim trends including trousers, shirts and
jackets. New for this year the brand has included
3D effects in small prints.
Men's fashion also features at Momad Metrópolis
The men's fashion label Selected has modernised timeless
classics with its collection made up of three lines. Indentity
is inspired by original gentlemen's tailors and offers men's
clothing with a sophisticated and modern touch, with a
clear taste for tailored suits. The Black line is an original
collection featuring coats, tailored suits, knitwear and
tailored shirts. The Índigo line is dominated by denim
garments. The tonal ranges go from deepest blacks to
faded greys and intense colours such as dark indigo.
Trends for this autumn include hard worn faded greys and
feature elastic materials across all the trouser range.
Spring/Summer 2015
Only showcases its Spring/Summer 2015 collection at the
event under the name Working Folk. The line is made up of
bohemian inspired garments made from soft fabrics and
touches of embroidery. Geometric “Ikap” prints and original
floral prints prevail in this collection.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
Rumjungle has drawn inspiration from nature to create its Spring/Summer 2015
collection, with natural prints illustrating flowers, landscapes and animals and
evoking the most colourful side of the season. A collection made up of dresses, tshirts, trousers and gauze blouses. The latter being the undisputed stars with
their semitransparent floral prints.
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International Press
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The Sello de Identidad brand, which
specialises in t-shirts and sweatshirts, has
presented a novel service allowing customers
to personalise the design of their garments.
Customers can select the design of their
garments, both the print and colour.
The Bonaventure kids', women's and men's collections feature very warm coats
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The main colours used are blacks, sand tones and maroon. Likewise, the
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collection also goes for fabrics such as wool and cotton for its dresses and
knitwear for jerseys and jackets in ecru and maroon tones. Sweatshirts and shirts
top off the collection in plain colours and checked and striped prints.
The Spanish label Centauro is launching a collection along three lines. Traveller
is conceived as an urban look based on maroon garments with blue prints.
Karachi is the collection's second line and is a tribute to the characteristics
structures used by Japanese designers in the 1980s. Yarns and fabrics are
blended into minimalist and simple designs in greens, beige and camel.
Lastly, the Mod line draws inspiration from the well-known eponymous urban
culture. Featuring materials such as wool, cotton and neoprene for baggy and
destructured jerseys.
Trends in urban footwear
The footwear and accessory brand Xti presents a collection of the latest trends
featuring slim stiletto heels, Salomé style court shoes, half-wedge platform
shoes, ballet flats, slip-ons and more dandy-like options such as Oxfords, derbies
and moccasins. Also worth highlighting is the vast collection of boots and ankle
boots, in a range of styles, from high heeled to flat, thin heels or fat wedges (cut
outs, Chelsea boots, hiking, skater, army boots and classics such as biker and
cowboy boots or over-the-knee musketeer boots).
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
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Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
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International Press
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The star materials used in the collection
are leather, faux-suede, split leather,
glitter and metal mesh. All these
materials are dyed navy blue, burgundy,
moss green, denim blue and neutral
colours such as greytaupe, metallic
colours (aged gold, bronze, silver), the
ever-stylish black and a range of earth
tones (camel, brown, cinnamon, and so
forth). Enchanting details and trimmings set the collection apart with floral and
animal prints and camo prints with golden trimmings.
Refresh presents a Autumn/Winter 15-16 collection with casual designs adapted
to modern trends and for every occasion. A large catalogue featuring a wide
variety of boots and ankle boots in various styles (biker, army, cowboy and
safari boots), as well as comfortable wedge
shoes, elegant derbies and a colourful line of
sneakers and slip ons inspired by sports chic.
To ensure cosy feet the main materials used
for the collection are faux-suede, split
leather, wool and canvas. The most
predominant colours for this season are
earth tones, brown, camel, taupe, cinnamon,
burgundy, navy blue and blacks and greys. Attractive decorative designs bring
out each shoe's personality. Picture and floral prints, python and leopard prints,
camo, Chanel-style quilting, python pattern engraved leather and silver metal
trimmings complete a collection as varied as it is versatile.
Chika1o's Autumn/Winter collection features sporty
footwear: trainers and slip ons feature heavily in this
brand's collection for the cold months, in addition to
mountain-style boots, both high-heeled and flat. The
materials feature nappa leather and Nubuck
decorated with fur or sheep-skin and metal
trimmings (buckles, zips, straps and other
accessories). There are abundant coconut and
snakeskin prints, velvet, microfibres and peasant
embroidery. Although black is the star colour for this collection, it also features
earth tones, mainly brown and navy blue and burgundy.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Gioseppo features trends along three
main lines. First up is Luxury Rock,
featuring designs predominantly in
black. Quilted finishes, reptile skin
engraved leathers, embossed and split
leather are blended with metal
trimmings reminiscent of the golden age
of rock. Second up is Black and White, a
sophisticated and stylish line featuring
contrasting colours. The star colours are
pure white and sober black. Finally, the last line in the collection, Victoria Station
draws inspiration from London fashion with a line of English-style footwear
featuring brogues, scallops, laces and bows.
Exé Shoes' collection for Autumn/Winter 15-16 puts
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the emphasis on leather. Fantasy design and snake
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prints in various colours predominate, with wadding
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or pony skin effect, taking further last year's trend in
the use of animal print and gold details like zips and
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make the footwear more practical is also widely
used. This year, the brand is also committed to the
Oxford style of perforated patent leather. The pointed-toe lasts will make a
difference.
The new Slowwalk collection draws its inspiration from nature using buffalo
hides, greased split leather and dyed kip leather. The star products of the
Slowwalk brand continues to be a flexible line of comfortable soles used in its
sneaker and wallabee products.
Wellington boots continue to be
a winter classic. Brandall has set
its sights on reinventing the
traditional Wellington boot with
a
novel,
sporty
design.
Additionally, to keep feet warm
the brand includes two pairs of different coloured socks in order to ensure
personal and colourful combinations.
Trendy sports footwear
The fruitful relationship between sports fashion and urban culture has led to the
creation of these sneakers, a sports-chic line of shoes with a combination of
colours and materials unheard of until now in sports footwear.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Helena Valera
International Press
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Diesel unveils a boys' collection combining warm
winter materials such as tweed, breast leaf and
cloth. The dominant colours of this collection are
black and navy blue combined with khaki,
burgundy and mustard yellow. The girls'
collection features tweeds combined with animal
prints giving the collection a wild touch.
The sports footwear brand BASS3D is launching its innovative collection for the
next season featuring the latest trends in
sneakers and skater shoes. A range
combining dark colours with metal
trimmings, florescent touches, camo
prints, python skin prints, glitter and
studs. Vintage style designs with
modern and ground-breaking touches
which feature highly breathable materials ensuring greater comfort.
PREVIEW OF PROPOSALS BY SELECTED
FOOTWEAR AND ACCESSORY BRANDS
EXHIBITING IN HALL 12
More information:
Nuria de Miguel
Press Officer
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[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Helena Valera
International Press
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Pointed toes and stylish heels sum up the main shoe designs for Autumn/Winter
15-16. Or so the selection of footwear brands exhibiting their collections in the
fourth edition of Momad Metrópolis seem to confirm. Autumnal colours like
burgundy, purple, grey, brown and black make up the colour palette. Masculine
moccasins and shoes with metallic finishes and a multitude of metallic details
will also be essential items; as will animal and ethnic prints.
Pumps and stilettos reign in Ursula Mascaro's
upcoming collection. They stylise the figure and,
so they suit all kinds of everyday situations, the
designer offers them in three heights (11, 7 and 3
inches) in the materials and colours of the
moment: camouflage, pythons, ethnic and gold.
Pura López's new collection consists of clean, feminine, avant-garde and
asymmetrical lines, with architectural designs that bring personality to every
model. Blacks, greys, violas, burgundy and metallic and brownish touches play
the leading roles in the firm's winter offering.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
Chie Mihara literally breaks the rules with the proposals
in the new collection. The designer has given herself
space to experiment and she mixes and matches
geometric lines in pumps, lace-ups, moccasins and MaryJanes, reinterpreting the classics. The new line opts for
more elongated and thin toes in a wide variety of colour
combinations, mainly in brown, blue and violet.
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Pons Quintana presents an updated and very current line,
in sober colours, predominantly black. Once more, the firm
commitment to ankle boots is the reference of the season,
along with shoes and laced-up boot-style shoes with a
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masculine air. Faithful as ever to its brand image, there is no
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shortage of braided leather in Pons Quintana's new
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collection, this time made using lasts with pointed toes.
Another proposal by Pons Quintana includes sportier
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models: sophisticated, fancy leathers and, especially, braided leather.
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The new Pretty Ballerinas collection is inspired by the
"Mod" movement that Paul Weller launched in London in
the early 70s. The look is characterised by pointy toes and
checks. Bright vibrant colours, such as red, and new leopard prints combined
with bronze and gold for special occasions all stand out.
Estefanía Marco presents a collection inspired by
modern equestrian-themed designs. Wide-cone heels,
subtle platforms, well-defined toes and high boots
define this new season. In colours, earth, cream and
beige bring a touch of light and colour, along with
leathers in marine tones and animal prints. Among
her new proposals are those that will undoubtedly be
must-have items this season: moccasins in leathers
with animal-style prints.
Momad Metrópolis will also host the collection of the
famous New Yorker stylist Rachel Zoe, with a
collection faithful to her personal style, ultra feminine
and sophisticated, which is just what makes it a
favourite of the great celebrities of the moment.
Calfskin, pony skin, metallic heels, details of fittings
and double zips are the main strengths of her range.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Helena Valera
International Press
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Menbur's winter 15-16 collection looks very dynamic and
versatile. The leathers, especially pony, coconut, metallic
suede and leather engraved with geometric designs, are the
highlight of the collection; where you can also see glitter and
satin shoes in different textures. As for the colours, the brand
ranges from the deep hues (ruby, blue, medium grey and
green) and softer (stone, sand, brown and leather), without
forgetting the metallised tones, among which old gold and
lead predominate.
The Castañer Autumn/Winter 15-16 collection is
inspired by three themes. The first, Cliff & Wool,
inspired by the wild nature of the Scottish cliffs,
presents proposals made using wool plaid, tweed
and natural rabbit fur in neutral colours, brown,
green and red. As materials Castañer has used split
leather, vitello aniline mixed with classic, stamped
cowhide braid which, on the one hand, remind one
of jute, and on the other, the texture of woven
wool.
Central Park is the second theme. Also inspired by nature, this is more versatile
and sophisticated than the previous collection. Wintry fabrics, like velvet and
felt, coexist with more sophisticated and timeless materials like patent leather
and exotic leather prints. The colour palette is framed in grey, brown, green, red
and blue.
Finally, Celebrate is the most sophisticated line, with mini studs, metallic fabrics
and touches of glass and chic that recreate a festive atmosphere full of contrasts,
such as the use of Swarovski crystals in different colours on felt. Special
attention should be given to the black leather shoes studded with what seem to
be small meteor showers of metal, giving an almost punk and very urban air to
the party accessories. Black, gold and silver are the main colours of Castañer's
micro cosmos.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
The proposals of the Alicante firm Pepe Castell alternates
thin heels with others a little thicker, but always within the
trend of straight heels. In the new season, ankle boots and
Collection boots use the finest lasts, with a slightly rounded
toe and extended length to create a pointed effect. Earthy
tones of burgundy, olive green, black and grey illustrate
Pepe Castell's shoes. For materials, the firm has chosen
snakeskin, ante, calfskin and fur.
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International Press
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Pertini also brings a masculine look to its new collection for
women. The firm once again reinvents a classic: lace-up
shoes, boots and loafers with a masculine, neo-dandy air
with a few retro touches. Pertini has plumped for browns,
blues and blacks, many of which are used on patent shoes
finishes.
The
BALTARINI
new
signature designs also revolve around masculine
lines. Sobriety and the quality of materials define
the collection's character. Very sharp colours like
leather, taupe, black, velvet or burgundy bring quality and sophistication to next
winter.
For the new season Cdoux has chosen pointed, oval and slightly elongated lasts.
In materials patent and metallised leathers
predominate, combined with pastel and
neutral colours like sea green. The heels are
strong but sometimes fine to be combined
with platforms with decorated metal
objects such as staples and rivets. Boots and
ankle boots get a new lease of life with
thick soles floors, vibram and micropore.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
The firm One Touch shows that sandals can be
worn in any season. Thus, this new brand
presents its collection for cold winter days
without sacrificing the concept of the jute
espadrille, although One Touch has completely
reinvented it. Additionally, One Touch gives its
customers the option to create and customise
their own models, choosing the materials
(suede, leather, python, cow hair, patent
leather...), colour, details (rhinestones, crystals, beads, ribbons) and even
coloured soles.
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In any self-respecting winter, rain
always makes an appearance and so
Wellingtons become essential. Amodee,
the young Italian-Spanish company,
presents
ground-breaking
wellies
developed using a special polymer that
glows in the dark, creating a spectacular
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visual effect.
Accessories that add style and personality
Costume jewellery is no longer just a small part of fashion and has grown into
the star of every look, providing everything we need to achieve the desired style.
Hence, fittings and accessories become increasingly important, give the wearer
personality.
Designer Patricia Chao presents her
Tartaruga Spirit brand, a collection based on
the belief trend, which means protecting
oneself. For this reason she displays semiprecious stones that convey a positive
message: pendants with religious inscriptions, amulets and symbols related to
luck. The collection consists of bracelets, necklaces, rings and earrings.
The Superchería firm has reached its fourth edition
of Momad Metrópolis with a subtle and timeless
collection in which the leading role is played by silk,
flowers, pearls and tulle which, combined and
intertwined with each other, give the accessories
their own personality and a very romantic air.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Helena Valera
International Press
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Biplat comes to Momad Metrópolis with large necklaces of stones and coloured
glass; oversized bracelets or thin bangles combining different coatings and
pendants, as well as rings with stones that are bound to attract attention. Metal
is again present in all its shades and colours (gold, silver and titanium), which
combine with bright colours like blue and green and natural classics (land, beige
and nude).
The Ras brand presents a line of jewellery which fuses nature and architecture.
Their designs use brass plates and finishes that manage to convey a craftsmanlike effect. The range is completed by a line of bags and belts.
Coronel Tapiocca is back in Momad Metrópolis with a new collection of
accessories that will début at the fair. The collection of handbags, backpacks,
wallets and belts are characterised by using cutting-edge, high-quality materials
in the firm's own designs that reinforce the range's adventurous spirit.
PREVIEW OF NEW PROPOSALS FROM A
SELECTION OF TEXTILE AND ACCESSORY
BRANDS ON SHOW AT HALL NO. 14
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Helena Valera
International Press
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The coming Autumn/Winter 15-16 season will be full of colour to brighten up
the cold winter days. Reds, fuchsia, greens, oranges and blues are blended with
a classic autumnal palette to create warm garments where knitted fabrics stand
out as the chosen materials. A sure-fire trend for this season is combining black
and white. Floral and geometric prints as well as checks will dominate fashion
for next winter, particularly in flowing, ample garments. And once again this
year animal prints will feature heavily in the majority of collections. Plus, next
seasons wardrobe will also need to save space for fringed garments.
Roberto Verino has once again chosen Momad Metrópolis to showcase the
collection he unveiled exclusively on the catwalk of the Mercedes-Benz Fashion
Week Madrid. Verino has drawn inspiration from the UK capital to create a
collection that is testimony to his taste for the urban avant garde, including his
customary luxury, comfortable fabrics and traditional tailored designs.
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Vilagallo offers a winter collection full of colour, with
urban chic designs for women who seek to stand out from
the crowd. His collection is full of bright colours combined
with patchwork prints, tweeds and semi-precious stones.
The new season features coats and jackets, the label's
hallmark garments, although dresses become a mainstay
of the season's proposals, emphasising a feminine figure.
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
The new collection by
Strena features a clear
masculine influence in garments, which subtly
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combined with lace, add the brand's feminine
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touch. The main colours for this collection are
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blues, camel, burgundy and green. Polka dots
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feature heavily in different sizes and versions.
The label goes for materials such as gauze,
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cotton, viscose and knitted fabrics. The dress in
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all its different varieties stands out as the
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perfect ally for combining with any outfit :
long, pleated and midi. However, other pieces
For more information and photos: are also showcased such as midi skirts, palazzo trousers and feminine tuxedos.
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The guiding theme for this collection by Javier
Simorra are its fabrics and textures. The staple
colours are cobalt blue, emerald green, maroon and
pastel pink combined with neutral tones such as
black, grey, ecru, navy blue, camel and beige. The
colour palette is topped off with gold and dark grey colours for evening wear.
Animal prints are a must more than ever with a host of shapes, sizes and
colours. White poplin shirts with grey contrasts and semi-precious stone
trimmings are a stunning addition to this collection. Figure-fitting feminine
cocktail dresses and more baggy urban styles complete the collection.
The Escorpión label presents a collection with various
lines. The first of these is defined by its iron-coloured
tones with warm, pinkish touches. The second line in
the collection is defined by its blue-toned striped,
checked and figure-of-eight printed garments. The
third and final line features maxi-jumpers and brushed
suits which give the collection a warm and subtle feel
thanks to its floral touches and orange tones.
The Pisonero collection is inspired by Japan with fresh and
soft, spring-like touches. Particularly striking are its special
combinations of colours such as emerald green and sea
green with orange and purple. Also visible is a patina of
different shades of grey. Pisonero has gone for flowing skirts
and pleats below the knee, as well as fringes for both casual
and evening looks.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Helena Valera
International Press
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Mamayatoe presents a wide range of lines, materials and
trimmings. With garments featuring openings,
symmetrical designs, two-layer garments and overlays,
blends of textures and fabrics, visible zips, oversized
collars, egg-shaped and semi-oversized figures, evasé
skirt hems and sleeves, and lace trimmings. The
collection's colour palette ranges from autumnal tones
such as tree bark, lichen, moss, black and green and
combines with brighter tones such as raspberry, orange
and cinnamon, producing designs to brighten up the
winter.
Savage Culture unveils a collection with
For more information and photos: vibrant floral, plant and wild animal
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prints as well as geometric motifs and
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lively polka dots. The brand has gone
for happy tones to brighten up the
winter such as red, blue, purple, fuchsia
and mustard, combined with more
autumnal colours such as brown, beige
and black.
Ada Gatti's collection is defined by its geometric
and Aztec prints in two-tone black and white.
This season the designer has once again gone for
the chequerboard print used in her last
collection. In terms of fabrics, the designer
proposes using a classic evening-wear fabric,
velvet, for her day-wear collection. The brand
has included 70s flock prints and monochrome
flowers for all types of garments to add a hint of
colour to the winter.
Titisclothing celebrates its tenth anniversary with an all-round collection in
three parts: Color –for the day-, Crazy –for the evening, and Coqueta –for any
occasion-. The first line features viscose fabrics, crêpes, tricot knit and elastic
fabrics for added comfort and figure-hugging adaptability. Evening is filled with
transparencies with flowing fabrics. The Coqueta line unveils elegant dots,
houndstooth and prints in reds, pinks, oranges and black.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
Olimara presents its new Ninette collection, with a wild spirit embodied by
animal prints, fringes and jungle tones transmitting the brand's new proposals.
Daytime looks feature a new combination of quilted fabrics with eco-leather, a
must have for winter. Evenings features suggestive lacy and transparent
garments. The collection unveils neoprene dresses with velvet and semi-precious
stones. Jacquard fabrics make a reappearance with decorative geometric and
floral motifs.
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María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Almatrichi unveils its new Spring/Summer 2015
collection at Momad, drawing inspiration from
Mediterranean summers. The collection is
characterised by light, fresh cotton and silks. Long
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and flowing dresses are the mainstays of summer
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nights. Lively colours, geometric and floral prints
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and the Ibiza-inspired “total white” make up the
colour palate for the summer proposed by
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Almatrichi.
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The main novelty for this year is the launch of the
brand's new No Pain footwear line, featuring a wide range of sandals with a new
shock-absorbent system thanks to a ground breaking component.
Laga has also gone for intense blues and oranges this season, carefully blended
with greys, granite and neutral tones for garments made from warm fabrics,
such as rayon twill, cotton or wool, and new for this year flowing crêpe and
Jacquard.
Sport looks for the day
The El Caballo label presents its two collections for the Autumn/Winter 15-16
season at the event, featuring parka jackets, coats and shirts. The Burghey line
features warm and high quality fabrics, such as cotton, wool and nylon, which
are combined in different garments. The brand's emblematic shirts are sporting
checks and stripes this season. Colours such as navy blue, purple and beige are
the soul of very feminine dresses and blouses, contributing to a perfect wardrobe
for the season, both in plain and printed designs.
The Lexington collection draws inspiration from the brand's logo with horseshoe
designs combined with stripes and checks in shirts. The fabrics used for the
collection are cotton, wool and nylon, bringing a modern style to the season's
new look.
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Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
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The Por Qué? brand is celebrating its 40th anniversary in the fashion world with
a brand new style. The keys to the brand's new collection are animal prints
(leopard combined with black stripes); burgundy, a very winter colour; very
romantic dusty pink and blue floral prints; two-tone garments combining Klein
blue and black and black and white.
Stunning evening gowns
How many times have we grown tired of the shape of a
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dress and wanted to change it? How many times have
we lost or gained weight and haven't been able to wear
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the outfit we had planned for an event? Rojo Carmesí
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solves these problems. The label presents at the event a
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revolutionary dress that combines multiple options for
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neck, off the shoulder, etc.). Furthermore, the convertible
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dress is one-size-fits-all and adapts to sizes 34 to 44 (UK
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size 6 to 16). Along with its
dress collection, Rojo Carmesí
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also offers convertible sashes to add a touch of colour
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to straps, to be worn as a top, a belt, and so on.
The new collection by Matilde Cano is infused with
Italian inspiration and particularly the Baroque. The
designer plays with this sumptuous and sophisticated
style without abandoning the pure lines, sober designs and colours that are the
hallmark of her style. This trend is created using different methods, from semiprecious stones to noble fabrics with damasked inspiration. Golden glints for
accessories such as earrings, armbands or brooches, contrasting with the
collection's soft dusky tones. The brand is loyal to black and white contrasts, a
sure-fire combination for evening gowns.
The combination of black and white is the staple of the
Veneno en la Piel evening wear collection, also dominated by
the use of red. Lace, organza silk, satin and gauze are
combined to perfection to bring out the figure with fluid and
vaporous designs featuring plunging necklines and backs.
María Coca hits Momad Metrópolis with a collection designed
for special occasions, featuring pure silk fabrics, gazar silk
Jacquards and colour lace with trimmings including fox fur, gold and silver
mesh and guipure lace. The colour palette includes burgundy red, blues, black
and white, turquoise, pearl grey and gold.
More information:
Nuria de Miguel
Press Officer
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[email protected]
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María Jesús Gómez
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International Press
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Manuela va de fiesta launches its collection at the event with its speciality, party
dresses. 50s-style dresses are back in modern fabrics such as neoprene or
gabardine, providing waterproof properties and sophisticated design along with
trimmings and details giving the design a unique touch.
First Communion outfits make their début at Momad Metrópolis
The first communion is one of the most special occasions in the life of any young
girl and the major designers know it. Marla Española showcases different
collections of first communion dresses at the fair. Among which stand out the
first collection designed by Roberto Torretta for the brand, as well as those by
other well-known designers who had already worked with Marla, such as
Devota&Lomba, Francis Montesinos, Hannibal Laguna and El Caballo.
Moda Adlib at Momad Metrópolis
Adlib fashion is well represented at the event with a group of Ibizan businesses
set to attend and showcase their style, which has travelled beyond local borders
and risen as one of the island's hallmarks.
Among the brands attending this year is Tony Botet.
The brand presents two very different collections. The
first of which features a series of prêt-à-porter dresses
with rustic finishes such as lace edging, fringes and
frayed borders. The second collection, “I love México”,
is designed for brides and was presented with the Dedal
de Oro award at the Costura España fashion show. It is a purely Ibizan line but
which draws inspiration from Mexican culture, featuring cotton, satin, boiles
and lace edging patchwork.
The Dira Moda Ibiza collections represent an ideal
image of freedom. Traditional and modernist designs
dressing women in off-white and splashes of hand
sewn lace edging and natural materials such as voilé.
With their wedding dress line, Dira Moda dresses
brides looking for dreamy and magical Ibizan beaches.
Piluca Bayarri
is one of
our
most
international
Adlib
designers and is the favoured choice of
many
well-know faces. The designer is
presenting two collections: Isla Blanca
is a line
featuring white cotton, lace, white and
pastel
colours and Beach Wear features bikinis and accessories favouring bright
colours and Swarovski crystals.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
Hair accessories for those special occasions
Tocados Cloche showcases pieces inspired by the 50s,
bringing back wax crowns, flowers and porcelain
decorations, both for wedding and party pieces.
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The new collection from Los Tocados de
Marieta continues to employ hand crafted techniques to bring
us unique details and very strong lines. The brand's designs
heavily feature gold, silver and pearl whites which shine with
an inner light.
PREVIEW OF PROPOSALS BY
SELECTED CHILDRENSWEAR FIRMS
More information:
Nuria de Miguel
Press Officer
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International Press
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This year, Momad Metrópolis is again paying special attention to children's
fashion with a selection of brands that are presenting their clothing, footwear
and accessories proposals at the Como Kids section of the Fair. A noteworthy
addition to the selection is the group of firms coming under the umbrella brand
Little Special 7th Edition by Little Barcelona, specialising in childrenswear. For
the second time, these firms are presenting well-thought-out, fun and original
proposals for kids in a distinctive space with fun décor. Alongside the brands
united under the Little Special Edition umbrella, many independent firms will
be taking part.
Emio Gourmet Clothing designs are inspired by a
mix of cultures that form an eclectic combination
based on very original tattoo-inspired prints and
drawings from Japanese culture. As for fabrics, the
firm is committed to natural and comfortable
materials, such as cotton or gauze.
The Danish brand Ubang has a children's collection based on three main themes:
prints inspired by retro wallpaper, soft hues and fun drawings of wild animals.
Intense green notes serve as a harmonious and peaceful backdrop for pastel
shades and grey colours. Among the amusing pictures of animals that UBANG
has welcomed into its own jungle are the raccoon, fox, rhino and owl.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
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International Press
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Muakmoi presents some designs for SpringSummer 2015 with floral prints and checks that
combine earth and green tones with more
cheerful colours like blue, orange and yellow. The
firm is presenting shirt and trouser combinations
for boys, while for girls it creates more feminine
outfits, such as blouses, skirts or dresses.
Papilladefruta offers both decorative and textile
children's items, made using illustrations and
prints created specifically for the collection –
ideal for babies. Natural fabrics like cotton and
linen, combined with other resistant, waterproof
and absorbent materials that prevent liquids
soaking through.
OrganicZoo is a British fashion concept brand
for babies and children, whose garments are
made using 100% organic cotton. The collection
favours basic colours, like grey and white, combined with more vivid colours,
such as orange or green.
Boam is a line designed especially for younger girls.
The firm's collection comprises unique, romantic pieces
in vibrant colours and soft materials. Through natural
and ethnic mixes, the brand's boho style shows a clear
vintage influence. The most basic and timeless colours
and fluid materials are the keys to a boho-chic style
that is manifests through well-designed layers
combinations.
Kitipongo presents
a
collection
combining traditional materials with avantgarde designs. The firm is going for cotton
and linen as star fabrics for the summer and
wool for the winter cold. Their colours are
brown, green and beige.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
[email protected]
Tel. +34 91 563 67 80
Helena Valera
International Press
Tel.: +34 91 722 51 74
[email protected]
For more information and photos:
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Fashion and quality in children's shoes
Alongside the brands united under the Little Special Edition brand umbrella,
many independent firms will be taking part in the Cosmo Kids sector. Among
them are Xti Kids, Gioseppo Kids, Mayoral Shoes and Vieja Small.
Xti Kids presents a cheerful collection for Autumn-Winter with shoes inspired
by the latest fashion trends. So, we can expect sneakers, hiking boots, sports,
ballet flats and derbies. There will also be a wide range
of ankle boots and high and medium-length boots in
captivating colour combinations and finishes: biker,
military, hiking and so on. These proposals are
combined with attractive detailing and patterns, such
as military camouflage, animal prints, floral prints,
denim, metallic finishes, sequins or studs.
The brand's kids' line also follows the colour trends of the season, and presents a
wide range of autumnal shades, such as navy, burgundy, green moss, jeans,
grey, taupe, camel, brown and cinnamon; without forgetting plated gold, bronze
and silver and timeless black.
Gioseppo Kids also presents its line of children's
shoes, with proposals under three collections in
Cosmo Kids in Momad Metrópolis. Luxury Rock combines urban and rock spirit
with elegant sparkles of diamonds, pearls and stars. Heels continue to grow
chunkier while quilted materials protect little ones from the winter cold. Party
Time brings together proposals that are characterised by multi-coloured prints
with a very sporty, tribal-inspired look. Their creations show a colourful collage
of wool, tweed and animal prints. Finally, the third collection receives the
London-inspired brand The Victoria Station. It includes great classic pieces,
brought up-to-date with new volumes and shapes. In this line, metallic materials
are softened and sophisticated colours like burgundy, navy, grey and leather
gain presence.
Mayoral Shoes has a girls' collection that stands out due to the variety and
design of the proposals. The pieces which the brand has selected are animal
prints (leopard, zebra, etc.); metallic patent leather inspired by the biker world
and metallic touches and padding in red, pink, silver and platinum tones. For
children, their creations are updated classic pieces. Camouflage prints in navy
and metallic colours, taupes, hunter green, chocolate, grey and anthracite are all
here.
More information:
Nuria de Miguel
Press Officer
Tel.: +34 91 722 50 98
[email protected]
www.momad.metropolis.ifema.es
Roatán Comunicación
María Jesús Gómez
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Tel. +34 91 563 67 80
Helena Valera
International Press
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[email protected]
For more information and photos:
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Vieja Small proposes a selection of slippers that respect the environment. For its
Autumn/Winter collection, the firm has introduced new materials like mesh
(made with recycled plastic and cotton), or Tilapia (using fish leather).
Reinforced at the front and with a light and flexible sole, this French firm's new
shoes come in strong colours like gold or copper.
Organising Committee
Hilario Alfaro
HILARIO ALFARO, S.A.
Ángel Asensio Laguna
President of FEDECON (Spanish Federation of Clothing Companies)
Félix Bellido Quintián
ASEFMA president
Salvador Cantallops
CANTALLOPS 1897, S.L.
Juan Carlos Fernández de Salort
MENORCAN FOOTWEAR MANUFACTURERS ASSOCIATION
Dolores Flores Cerdán
AYUNTAMIENTO DE MADRID
More information:
Javier García Lillo
FICE
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Press Officer
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Francisco García Molina
Distributor of MODAGOZA SL fashion brands.
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Yolanda Gómez Escuer
JOSÉ GÓMEZ BENET, S.A.
Fernando Gutiérrez
General Manager of Iberpiel
Juan José Gutierrez de Arriba
Head of Women's Division EL CORTÉ INGLÉS
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IGMAPA, S.L.
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Ruano
Fermín Lucas
IFEMA, FERIA DE MADRID
Andrés Contreras González
BESTSELLER WHOLESALE SPAIN S.L.
Ángel Luís Martín Martín
COMMUNITY OF MADRID
Jorge Martínez Hernández / Martín Martínez Hernández
JESTION MAYOR S.L.
Luis Guichot Jiménez
President FEPYCM-CECOMA (Spanish Federation of Furriers and Fashion
Designers)
Borja Oria Riu
President of ACOTEX
Alberto Rocha Guisande
Confederation of Textile Industries of Galicia
Santiago Ros Vidal
MUSTANG INTER S.L.
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Press Officer
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Claudio Saint-Mezard Opezzo
President of ADA GATTI (FASHION IMPORT, SA
Enrique Secall Arnal
ENRIQUE SECALL INTERNACIONAL CONSULTING
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Paulo Vaz
General Management ATP
Pedro Silva
Portuguese Association of Footwear Components, Leather and Synthetic
Leather Goods (APICCAPS)
José Sanchís Busquier
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Carmen Torres
ASECOM
Exhibition Management
DIRECTOR:
Carlos González
SALES DIRECTORS:
Ana Rodriguez, Fashion Clothing
Félix Pérez-Fajardo, Footwear ,Leather Goods , Fur & Accessories
COORDINATOR:
Candelas Acedos
SECRETARIES:
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Teresa Altozano
María José Romanillos
Pepa Casado
Elvira Peiró
Department of Communication and Media
COMUNICATIONS DIRECTOR
IFEMA:
RAÚL DÍEZ
IFEMA MEDIA RELATIONS MANAGER
:
MARTA CACHO
PRESS OFFICER NURIA DE MIGUEL
MOMAD METROPOLIS/IFEMA:
INTERNATIONAL PRESS:
SECRETARY:
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email: [email protected]
ROATÁN
COMUNICACIÓN
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Mónica Moliner
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