The Peroni® Story Brand Facts Style and Brand Characteristics

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The Peroni® Story Brand Facts Style and Brand Characteristics
Menu Description
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Peroni Nastro Azzurro International Pale Lager
5.1% | 16oz | $$ | Italy
Peroni Nastro Azzurro International Pale Lager
5.1% | 16oz | $$ | Italy
Light golden, with a biscuity malt character
highlighted by floral noble hops and a crisp
effervescence.
The Peroni Story
®
Birra Peroni has always adhered to the traditions of Italian craftsmanship,
passion, and flair — the cornerstones upon which the company was founded
by the illustrious Francesco Peroni in 1846. In 1963, Italian brewer Rudi Peroni
saw an opportunity to be the first European to create a
truly superior beer – a beer deserving of wearing the Blue
Ribbon, the Nastro Azzurro®. After several attempts, he
succeeded in his ambition
and created what would
become the brewery’s most
famous export, Peroni
Nastro Azzurro.
The passion and flair are
still evident in every sip of
Peroni Nastro Azzurro. It’s
still brewed from the original
recipe – including the finest
European hops and with a
carefully lengthened brewing
process to create an intensely
crisp and refreshing taste, a
birra superiore, a beer of the
highest quality.
Peroni Nastro Azzurro International Pale Lager
5.1% | 16oz | $$ | Italy
“Birra Superiore.” Brewed in Italy with the highest
quality ingredients. Light golden, with a biscuity malt
character highlighted by floral noble hops and a crisp
effervescence.
Style and Brand Characteristics
Style: International Pale Lager
History: The International Pale Lager was originally
developed overseas to capitalize on the popularity
of the American-style Lager and to provide a lighter,
more sessionable alternative to European Pilsners.
Overall Impression: Well balanced and thirst
quenching, these pale lagers showcase a biscuity,
crackery malt character highlighted by a floral and
spicy hop profile. Bitterness is moderate, and high
levels of carbonation add to the crisp mouthfeel and
overall refreshment.
Food Pairing: The delicately spicy but sweet taste
of the beer goes great with seafood.
SRM:
2-4
Color: Pale Straw
IBUs:
24
Perceived bitterness: Moderate
ABV:
5.1%
Alcohol content: Normal
Brand Facts
u Birra Peroni dates back to 1846 in Vigevano, Italy.
u Nastro Azzurro means blue ribbon in Italian and
gets its name from a prize awarded to the ship
that could cross the Atlantic Ocean in the shortest
time. In 1933, an Italian ocean liner, the SS Rex
won the prize and was allowed to fly a blue
ribbon from the mast of the ship.
u Peroni is light enough to accentuate the flavor of
many food styles, while cleansing the palate for
the next serving.
u The signature Peroni glass accentuates the
brilliant clarity and crisp effervescence.
21+ FOR PEOPLE OVER THE AGE OF 21 ONLY. ©2014 IMPORTED BY BIRRA PERONI INTERNAZIONALE, EDEN, NC

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