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PUBLICITY
PUBLICITY SUMMARY
ARTICLE
DATE
PUBLICATION
Think Thank
October 2014
Rogue
Young and Living Awesome
#YALA
October 2014
Sense & Style
Uncharted: Getting to Know the
Risk Taker Paloma Urquijo Zobel
November 2014
Mega Magazine
Ayala Malls Ideaýala Brings
Ideas to Life
December 2014
Metro Society
Youth on a Mission
December 2014
Philippine Tatler
New York-based Paloma Zobel
Engages Youth and Champions
Creativity with her new pet
project in Manila, Ideaýala
December 2014
Hola! Philippines
Paloma Urquijo Zobel
crowdsources youth’s ideas to
build mall of the future
February 2015
Lifestyle Asia
The Big Idea
February 2015
Candy
Ten Ways to Bring Ideas to Life
March 2015
Chalk
PUBLICITY SUMMARY
ARTICLE
DATE
PUBLICATION
Paloma and Mariana Zobel
show us how to #YALA
September 12, 2014
The Philippine Star
Don Jaime Zobel's advice to his
grandchildren: 'Follow your heart. Do
what makes you happy."
September 14, 2014
The Philippine Star
Zobel, Razon scions spearhead
creative youth competition
September 14, 2014
Philippine Daily Inquirer
Ayala Malls "IDEA'Yala
Convenes First Summit on Oct.
4 in Glorietta
October 1, 2014
The Philippine Star
Ayala Malls ''Idea'yala powers
up creativity on October 11 in
Trinoma
October 5, 2014
Philippine Daily Inquirer
Idea'yala taps into the
millennial mind
October 12, 2014
The Philippine Star
Are You Crazy Enough?
October 17, 2014
Manila Bulletin
Youth participants enter crucial round
of Idea'yala creative challenge
October 25, 2014
Philippine Daily Inquirer
Idea'yala hits peak; Barkadayala
from UP wins top prize
November 9, 2014
The Philippine Star
Sense and Style
October 2014
Rogue
October 2014
Mega
November 2014
Metro Society
December 2014
Philippine Tatler
December 2014
Hola! Philippines
December 2014
Lifestyle Asia
February 2015
Candy
February 2015
Chalk
March 2015
MAJOR DAILIES
The Philippine Star
September 12, 2014
MAJOR DAILIES
The Philippine Star
September 14, 2014
MAJOR DAILIES
Philippine Daily Inquirer
September 14, 2014
MAJOR DAILIES
The Philippine Star
October 1, 2014
MAJOR DAILIES
The Philippine Star
October 12, 2014
MAJOR DAILIES
Manila Bulletin
October 17, 2014
MAJOR DAILIES
The Philippine Star
November 9, 2014
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BRAND AFFINITY
The youth participants of IDEA’YALA continued to engage with Ayala Malls after the
challenge, with most seeking internship or employment opportunities with the Ayala
Malls.