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Media Kit 2008
PHOTOGRAPHY BY JEN MAKI
Old Red Courthouse
Bank of America Plaza
George Bannerman Dealey Statue
Table of Contents
In Brief
Don’t Just Take Our Word For It
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Testimonials from some of our
trusty advertisers.
D Magazinedistributes more than 72,000 magazines monthly. 43,000
are delivered to our loyal, affluent subscribers from Highland Park to Plano.
D Magazine distributes more than 13,000 copies to luxury hotels like the
Readership Profile
capita in the United States.
A quick look at our average
subscriber, from age and marital
status to household income and
value of their home.
D Magazine’s circulation is audited by ABC (Audit Bureau of
Our readers’ shopping trends,
Circulations) to provide confidence that all copies are distributed as
dining tendencies, and
services they use.
Rosewood Mansion on Turtle Creek and Four Seasons Dallas at Las Colinas.
D Magazine sells on average 16,000 magazines from newsstands each
month and has become one of the best-selling newsstand magazines per
promoted. D Magazine’s reader demographics are certified through surveys
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conducted by Mediamark Research Inc. 2005 and The Media Audit 2007.
DMagazine readers are affluent. Seventy percent of our readers are
Our readers love to travel, drive
luxury cars, and go to the ballet.
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women. Ninety-three percent of our readers attended college. Eighty-eight
percent own their own home. Sixteen percent own a vacation home. The
average household income of a D Magazine reader is $227,400. The average
Circulation & Distribution
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Sponsorship Opportunities
14
dmagazine.com
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net worth of a D Magazine reader is $1.2 million.
D Magazine readers are loyal. They actively turn to D Magazine for
trusted information and resources—every month. Eighty-five percent of our
readers rate our restaurant coverage excellent. Eighty percent turn to us for
excellent editorial on happenings in and around Dallas. Our readers spend,
on average, 58 minutes reading D Magazine each month. Our subscriber
renewal rate is 75 percent.
Learn more about our
award-winning web site.
D Magazine is more than an expression of the community it serves. For
more than 30 years, D Magazine has been deeply committed to strengthening
the fabric of Dallas through award-winning editorial, signature events,
media partnerships, and charity sponsorships. D Magazine hosts, partners,
Custom
A snapshot of our custom
publishing services.
and sponsors more than 130 local events each year. In August, D Magazine’s
Best of Big D celebrates Dallas and our readers while raising thousands for
charity at our biggest and BEST event of the year.
Advertising Rates and Specs
are located in back folder pocket.
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For more than 30 years, D Magazine has built one of the most desirable
audiences in the country, through award-winning editorial; paid, targeted
circulation; and an influential and affluent readership.
D Magazine was created to serve the leadership class of Dallas by giving
authoritative recommendations, telling stories that connect people to
their community, and providing information to help them make the most
out of living in Dallas/Fort Worth. D Magazine brings the city to life for
our readers.
Chief Executive Officer
Group Publisher
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Don’t Just Take Our Word For It
TESTIMONIALS
our business, trust is at the core of our relationships and Dallas trusts
“InD Magazine
for the latest who's who and highest quality references. We trust
our image and branding to D Magazine and have watched our practice grow
exponentially.
—Dr. Benjamin Bassichis,
Advanced Facial Plastic Surgery Center
”
have found D Magazine to be an effective medium in reaching a high“We
end jewelry customer. As Dallas’ finest designer jeweler, Bachendorf’s
appreciates D’s upscale image.
”
—Steve Bock, Bachendorf’s
proven to be a successful marketing tool for The Cascades time
“DandMagazinehas
time again.
”
—Jared Mathews, Sales Director,
The Cascades
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has an affluent, well-educated readership. The magazine has proven to be an outstanding outlet to get the word out
“DtoMagazine
the Dallas/Fort Worth area about the opportunities to experience McKinney’s many unique offerings.
”
—CoCo Good, Communications and Marketing Director,
City of McKinney, Texas
daily pledge is to focus on our client base and to know each nuance that
“My
affects the niche market in which we serve. We augment our client contact
in advertising in D’s monthly and special publications. The editors help keep
our eye finely tuned to changes in the work environment from both within
and without.
—Eleanor Mowery Sheets,
Coldwell Banker Residential
”
restaurant and bar revenue has grown by over 5% this year,
“Nicola’s
which we attribute primarily to consistent visibility in D Magazine and
its upscale readership. This has been our first year of advertising in D,
and the increase in business exceeded our expectations since we
opened the restaurant three years ago and had assumed our business
volume had reached a plateau.
—David Wood, Senior VP,
Nicola’s Restaurant Group
”
Magazine is the best thing that ever happened to Park Cities Jewelers. They
“Dhave
brought us some of our best V.I.P. clients for the past three years.
”
—Ahmed Saleh, Owner,
Park Cities Jewelers
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Proverb
by Mark DiSuvero
PHOTOGRAPHY BY JEN MAKI
Meyerson Symphony Center
Our Reader Profile
D Magazine readers are affluent, educated professionals.
Gender/Age:
Male
Female
Average Age
Children at home
Education and Occupation:
28.6%
71.4%
52.1
20.8%
Attended some college
Graduated 4-year college or more
Post-graduate degree
Hold managerial/professional position
Owner or partner of a business
Have a home office
Member of a board of directors
Member of a philanthropic/community board
Marital Status:
Single
Married
32.1%
67.9%
93.6%
73.5%
29.6%
66.2%
28.4%
60.2%
15.9%
10.3%
Readership Habits
D readers love to spend time with D.
Regular readers who read 3 out of 4 issues
Read/looked into an issue 2-3 different times
Kept an issue for 1-2 months
Average time spent reading an issue
Subscribers who passed along issue to someone else
93%
58.5%
28.8 %
58.7 minutes
78.9%
Readers Think Highly of D
D readers rate D’s editorial coverage of the following as excellent/very good.
Restaurant/food
Entertainment/things to do
Lifestyle/current Dallas trends
Fashion/style
Home decorating/design
Travel
Local politics
85.6%
79.7%
65.9%
55.4%
20%
35.5%
46.8%
Financial Leaders
D readers are financially fit and invest in the future.
Average household income
Median
Average net worth
Average value of investment portfolio
$227,400
$147,600
$1,217,900
$744,700
Home
D readers create homes of distinction.
Own home
Average value of home
Spent $500,000 or more on primary residence
Own a vacation/second home
88.6%
$420,500
23.1% (Index 325)*
16.3% (Index 627)*
Decorated/Remodeled Home
In the last 12 months
Plan to redecorate or remodel in the next year
32.8%
35.8%
*Index=Comparison to national average, which is 100. Source: MRI 2005
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PHOTOGRAPHY BY JEN MAKI
Galleria Dallas
Shopping Trends
D readers are sophisticated shoppers.
Shopping malls frequented by D readers in the last 12 months
Galleria
NorthPark
Stonebriar Centre
WillowBend
54.7%
55.2%
29.2%
31.4%
Online, mail, or by phone
93.9%
Dining and Spirits
D readers have a taste for life.
As a result of reading D in the last 12 months
Dined in a restaurant
74.2%
Entertained guests at home
Dined at a restaurant, hotel, or club in the past 30 days
Average number of meals eaten at a restaurant, hotel, or club (each month)
81.1%
98.6%
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Beverages drank in the past 6 months
Wine with dinner
Mixed drinks
Champagne
Whiskey/bourbon
Vodka
Beer
78.8%
56.6%
39.5%
36.5%
47.4%
62%
Purchased fine wine/premium liquor
79.3%
Beauty
D readers care deeply about their appearance.
Beauty establishments/services frequented by D readers in the last 12 months
Hair Salon
Nail Salon
Spa
Waxing
Tanning
Cosmetic Surgery/Dentistry
76.4%
57.7%
31.7%
18.7%
16.3%
12.3%
Services
Services used by D readers in the last 12 months
Financial Advisor/Stock Broker
Interior Designer/Decorator
Gardner/Landscaper
Personal Trainer
Real Estate Agent
59.1%
25.7%
61.6%
26.5%
35.2%
*Index=Comparison to national average, which is 100. Source: MRI 2005
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PHOTOGRAPHY BY JEN MAKI
White Rock Lake
Travel
D readers have a passion for travel both domestic and abroad.
Took a foreign trip in the last 3 years for pleasure
Took 2 to 5 foreign trips in the last 3 years
Took a domestic trip in the last 12 months for pleasure
Took a domestic trip in the last 12 months for business
Took 9 or more domestic trips in the last 12 months
Took 3 or more vacations in the last 12 months for pleasure
Took a vacation within Texas in the last 12 months
Took an in-town getaway in the last 12 months
96.6%
48.5%
96%
54.1% (Index 292)*
31.8%
63.4%
61.8%
24.6%
51.7% of D Magazine readers draw their inspiration for vacation destinations from magazines.
Automotive
D readers drive and arrive in style.
Own/lease a luxury car
Own/lease SUV
Own/lease domestic car
Own/lease foreign car
43.2% (Index 389)*
47.6% (Index 201)*
62.5%
74.2%
84.6% of D readers bought new cars for their most recent vehicle purchase.
Recreation and the Arts
D readers are everywhere and active.
Places frequented by D readers in the last 12 months
Attended concerts, ballet, live theater
Attended a professional sporting event
Enjoyed outdoor gardening
Attended a charity event
Visited a museum
Visited a casino for gambling
Took adult continuing education courses
64.5%
52%
50.7%
48.5%
47.5%
32.5%
19%
Exercise frequented by D readers
in the last 12 months
Walking for exercise
Worked out at a gym
Swimming
Run/jogging
Golf
Bike
Yoga
73.5%
51.5%
34.9%
26.5%
26%
22.4%
17.6%
Other Publications
D readers also read...
Dallas Morning News
Texas Monthly
Southern Living
People
Better Homes & Garden
PaperCity
62.7%
35.4%
33.8%
26.7%
23.4%
16.4%
Vanity Fair
Architectural Digest
Travel & Leisure
D Home
The New Yorker
Modern Luxury
14.7%
14.2%
12.3%
9.9%
5.4%
3.6%
*Index=Comparison to national average, which is 100. Source: MRI 2005
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Circulation & Distribution
Subscribers
D Magazine readers are affluent, educated professionals who want the best out of living in
Dallas and can afford to have it.
Total Monthly readership for D Magazine: 492,500*
Paid Circulation
ABC average paid and analyzed non-paid circulation as of June 2007: 69,550
Geographic Readership*
NUMBER OF READERS
Dallas County
Northeast
North
Northwest
Southwest
Southeast
230,500
53,500
73,500
7,000
57,500
39,000
Tarrant County
Northwest
Northeast
Southeast
Southwest
45,000
5,000
22,000
16,000
2,000
Denton county
Rockwall, Collin counties
Wise, Parker, Hood counties
Ellis, Johnson, Kaufman counties
30,000
114,500
10,000
26,000
Outside Dallas/Fort Worth
36,500
D Magazine sells on average 16,000 magazines from newsstands each month and has become one of the best-selling
magazines per capita in the United States on local newsstands.
Supermarket
Albertson’s: mainline
Brookshire’s: checkout and mainline
Central Market: checkout
Kroger: checkout and mainline
Minyard: mainline
Simon David: checkout and mainline
Sprout’s Market: checkout
Target: mainline
Tom Thumb: checkout and mainline
Wal-Mart: mainline
Whole Foods Market: checkout
Drugstores & Convenience Stores
Airports
7-Eleven, CVS, Walgreen’s
DFW & Love Field
Bookstores, Newsstands, and Others
Costco, B.Dalton Books, Barnes & Noble, Blockbuster, Books A Million, Bookstop, Borders, Hastings, Waldenbooks
*Source: Dallas/Fort Worth January-March 2007 Media Audit
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Hotels
The following hotels purchase copies for each room:
Adam's Mark Hotel
Courtyard by Marriott-Blackstone Hotel
Crowne-Plaza-Dallas Market Center
Crowne Plaza North
Doral Tesoro Hotel
Doubletree Hotel-Galleria Dallas
Doubletree Hotel-Campbell Centre
Embassy Suites-Market Center
Embassy Suites-Park Central
Fairmount
Four Seasons Dallas at Las Colinas
Four Seasons Spa
Gaylord Texan
Hampton Inn Mesquite
Harvey Suites-DFW Airport
Hilton Hotel-Lincoln Centre
Hilton Hotel-Southlake Town Square
Hotel Crescent Court
Hotel Lumen
Hotel Palomar
Hotel ZaZa
Marriott Dallas-Plano Legacy
Marriott Dallas-Solana
Prava Suites
Ritz-Carlton, Dallas
Rosewood Mansion on Turtle Creek
Sheraton Suites Market Center
South Fork Hotel
Stoneleigh Hotel
The Adolphus
The Ashton
The Melrose Hotel
The Richardson Hotel
The Westin-DFW
The Westin Galleria
The Westin Stonebriar Resort
W Dallas Victory Hotel
Wingate Inn Market Center
Wyndham North Galleria
Wyndham Summerfield Suites
Waiting Rooms
D Magazine is in 8,000 waiting room locations, including the offices of doctors, dentists, lawyers,
accountants, auto dealerships, real estate agents, and other professionals.
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Special Sponsorship Opportunities 2008
May—Best Lawyers Under 40 in Dallas
D Magazine surveys lawyers in Dallas to find the best attorneys under 40 in the city. Sponsor our
party to unveil and honor these award-winning professionals in late April.
July—Best Real Estate Agents in Dallas
D Magazine surveys the Dallas real estate community to find the best real estate agents in
town. Sponsor our party to unveil these talented agents in late June.
August—Best of Big D
D Magazine’s biggest and best event of the year! More than 2,500 Dallasites gather for a night
toasting Dallas and raising money for charity. Sponsorships are a perfect fit for any company
looking to celebrate Dallas.
September—Fall Fashion Event
D Fashion is a HUGE hit. This glossy fashion magazine is poly-bagged with the September issue
of D Magazine in 2008. In September, we host a tribute to all things stylish in Dallas with a
fashionable fall cover.
October—Best Doctors in Dallas
D Magazine surveys doctors in Dallas to find the top medical professionals in the city. This is
consistently our top-selling issue. Sponsor our party to unveil and applaud the Best Doctors in
late September.
December—Best Financial Planners in Dallas
D Magazine surveys the local financial community to present our readers with a useful resource
of the Best Financial Planners in Dallas. Sponsor our party to unveil these number wizards in
late November.
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www.dmagazine.com
Online Features
Online Advantages
ARTICLES Search all past and present articles from
D Magazine, D Home, DallasCEO, D Weddings,
D Beauty, D Fashion, Eating & Drinking, and more.
UNIQUE AUDIENCE 67% of Dmagazine.com
users do not subscribe to D.
GROWING AUDIENCE 45% increase in unique
visitors from last year.
FRONTBURNER BLOG D’s editors dish Dallas’ dirt,
often breaking stories.
D BEST GUIDES Search our Best Doctors, Lawyers,
Salons & Spas, Suburbs, Schools, Shopping, and more.
DAILY EVENTS CALENDAR Find out what is going on in
Dallas/Fort Worth.
RESTAURANTS Features in-depth search, reviews,
Open Table reservations, and recipe database.
TARGETED AUDIENCE Dmagazine.com interacts
with its audience, giving its advertisers power
to know and target the right users.
POWER OF MIXED ADVERTISING Print and
online advertised products have the highest
penetration and most desirable audience of
any other local medium. D offers both!
PARTY PICS Pictures from Dallas’ hottest events and
submitted photos uploaded by dmagazine.com users.
MONTHLY PROMOTIONS AND GIVEAWAYS
Online Reader Profile
Online Habits
Dmagazine.com readers are young,
educated, active, and affluent.
Our visitors are also frequent visitors
and online consumers.
Visited dmagazine.com 3+ times a week
Shop online at least once per month
Young:
Between the ages of 18-34
68%
Educated:
Bachelor’s degree or higher
67%
69%
Advertising Opportunities
82%
Ultramercial Sponsorship
Half-page ad on article pages
Active:
Dine out at least once per week
Go out for entertainment at least once per week
Traveled for pleasure at least once in the past year
89%
70%
91%
Leaderboards and rectangles on
section homepages
Sponsor an e-newsletter
Affluent:
Make $75,000 or higher per household
Make over $150,000 per household
Have a primary residence of $100,000 or higher
Have a primary residence of $200,000 or higher
Tower ads on blog pages
50%
17%
91%
51%
Keyword Buys
Vendor listing
Classifieds
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Beyond the Pages of D Magazine
THE POWER OF CUSTOM CONTENT
At D Custom, we’re passionate about our partners’ marketing ambitions. From custom content to interactive
communications and branding campaigns, we specialize in marketing solutions that connect our partners
to their target audience and inspire them to take action: buy a product, participate in a service, or feel an
emotional connection with your brand.
Custom Publishing
• Advertising and Media Sales
• Market Research, Audience Definition
and Analysis
• Circulation/Fulfillment/Distribution
• Editorial and Design
Marketing and Business
Communications
• Branding Strategy
• Communications Consulting
and Positioning
• Direct Mail Campaigns
• Media Kits and Sales Materials
Web Communications
• Web Site Design
• Content Development
• Information Architecture
• Programming
• Sales and Marketing
• Search Engine Optimization
and Marketing
For more information on the services offered by D Custom, please visit www.dcustompublishing.com.
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4311 Oak Lawn Avenue, First Floor
Dallas, Texas 75219
Phone 214-939-3636
•
Fax 214-748-4579
www.dmagazine.com