Balanced Business

Balanced Business
Episode 1: Foundation of a Balanced Business
This Study Guide pairs with L12-0436-VOD (CR61003)
Series Welcome
A brand new series never before presented, developed by LTD in collaboration with
Amway corporation. TV series-type format, with eight episodes. LTD leaders provide
valuable content on business building useful for everyone from new IBOs to experienced
leaders.
See all 8 episodes!
1. Foundation of a Balanced Business
2. Starting New IBOs Right – First 90 Days
3. Starting New IBOs Right – Lengthening the Focus
4. Creating Value, Raising Belief & Generating ‘Buzz’
5. Quality Customer Relationships
6. Sponsoring
7. Optimizing Income
8. Putting It All Together
Episode 1
Describes what we consider a balanced business to be, and lays the foundation of why
and how to build one….having a mindset of creating volume, both prospecting and
retailing, avoiding ‘ditch-jumping’, and creating IBOs out of clients. ‘Beginning with the
end in mind’ in a reproducible, duplicatable manner.
Leaders: Larry and Pam Winters, Joe and Marybeth Markiewicz
Winters Story
What principle did Pam say she is most excited
about in the balanced business series?
How does this apply to me?
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©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
Episode 1 – Foundation of a Balanced Business
Markiewicz Story
What did Marybeth say they needed to adjust to
improve their own Amway business effectiveness?
How does this apply to me?
Reasons I Can Believe in Amway
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Over _____________________ years in business
_____________________ Better Business Bureau rating
Nearly $ _____________________ in annual sales*
Over $ _____________________ paid in bonuses and incentives over that time
_____________________ of products and recognition behind them
100% _____________________ _____________________
Amway Resource – Real Facts Video
A complete list of resources is available on page 8.
Achieving Success
• Achieving short term reward is good!
• But a long-term, solid, stable, and profitable business is better!!
–– The ‘Balanced Business’
• Success is never passive…. action is needed
• What moves an IBO to take action is _____________________
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©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
Episode 1 – Foundation of a Balanced Business
Four Elements of Belief Building
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Making _____________________ from a _____________________ _____________________
_____________________ somebody else
Changing _____________________
Being around _____________________ _____________________
Making Profit from a Retail Sale
• Profit is ‘_____________________’
–– That the business will work for them
–– That money to be made is real
–– That the IBO can do it
–– Doesn’t have to be big
• Available Retail Margin
–– Buy at IBO cost
–– Sell at Suggested Retail Price
–– Keep the difference!
–– Immediate
–– First way to make money in the business
Learn more in
• Episode 2 for new IBO profits with Toby and Mia
• Episode 5 for quality customer relationships and ongoing volume with Matt and Alana
Amway Resources
– Home Catalog - Item #: 401049 (10-pack)
– Health Catalog - Item #: SA1639 (10-pack)
– Beauty Catalog - Item #: SA0983 (10-pack)
– Campaign Mini-Catalog - Item #: 401578 (10-pack)
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©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
Episode 1 – Foundation of a Balanced Business
Sponsoring
When an IBO has a downline
• Gives them something to _____________________
• Makes them _____________________ for someone else
• _____________________ increases
Learn more in
• Episode 6 in-depth with Matt, Brian and Mayank
• Episodes 2 and 3 for first downlines with Toby and Mia
Amway Resource – Amway Business Opportunity Brochure - Item #: 400710
Changing Brackets
• Moving from _____________________ PV, to _____________________ PV, to
_____________________ PV and beyond
• Power of _____________________
• Business becomes _____________________ and becomes theirs….creates ownership
mentality
Learn more in
• Episode 7 for great detail on optimizing income with Joe
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©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
Episode 1 – Foundation of a Balanced Business
Being Around Successful People
Being around others with a mindset of business ownership
• Weekly info sessions
• Team meetings
• Business conferences
Learn more in
• Episode 8 for magic of relationships with Pam and Marybeth
Expectations for Business Building Environment
• The role of an upline is critical
–– To help people establish the right expectation
–– And frame the game plan properly
• Engage in both sponsoring and creating volume
–– Avoid ‘ _____________________ - _____________________ ’
• Keep it simple….3 skills
1. _____________________
2. _____________________
3. Repeat _____________________ and _____________________ a lot!!
• Consistent and persistent _____________________
• Reinforce and affirm the IBO’s decision to start a business
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©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
Episode 1 – Foundation of a Balanced Business
Balanced Business Series
Real-world teaching from successful LTD business-builders
• They’ve been through it before
• Have made mistakes and adjustments
• ‘Try, Fail and Adjust’
Eight episodes
• Available on the LTD website and media app
• Each has a downloadable PDF study guide like this one
–– Print these before viewing and follow along
Episode Topics
Leaders
1. Foundation of a Balanced Business
• Larry and Pam Winters
• Joe and Marybeth Markiewicz
2. Starting New IBOs Right – First 90
Days
• Joe Markiewicz
• Toby and Mia Ayers
3. Starting New IBOs Right –
Lengthening the Focus
• Joe Markiewicz
• Toby and Mia Ayers
4. Creating Value, Raising Belief &
Generating ‘Buzz’
• Matt Grotewold
• Brian McGrath
• Mayank Gala
5. Quality Customer Relationships
• Matt and Alana Grotewold
6. Sponsoring
• Matt Grotewold
• Brian McGrath
• Mayank Gala
7. Optimizing Income
• Joe Markiewicz
• Toby Ayers
8. Putting It All Together
• Pam Winters
• Marybeth Markiewicz
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©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
Episode 1 – Foundation of a Balanced Business
Action Plan
• Success is never _____________________ or _____________________
• Its something you control
• Achieving isn’t a passive thing
So:
1. Commit to viewing each of the eight episodes
–– Block out time to view
–– Make it part of your personal development
–– How I will do this
2. Spread the word downline
–– Encourage them to participate
–– Use the videos on your 1-on-1s or group teaching
–– Get creative
–– How I will do this
3. Identify one concrete thing to use from each episode
–– Move your own business building forward
–– Let your upline know so they can help
–– How I will do this
4. Let us know what you think
–– We care about your success!!
–– How I will do this
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©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
Episode 1 – Foundation of a Balanced Business
Amway Resources
Log in to Amway.com and keyword search for:
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Home Catalog
Health Catalog
Beauty Catalog
ABOB
Mini Catalog 410578
Log in to showsell.amway.com
1. Pick Your Country
2. Choose Your Language
3. Enter Your IBO Number
4. Agree
5. Select Show & Sell Videos
6. Select Real Facts
7. Choose a Viewing Option
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©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022
Episode 1 – Foundation of a Balanced Business
Attention
While the techniques and approaches suggested have worked for others, no one
can guarantee that these techniques and approaches will work for you. In addition
we want to emphasize that success in this business does not come without hard
work. Likewise, these training tools are intended solely for existing IBOs only and are
not for use with prospects.
The success depicted in this profile may reflect income from sources other than
Amway, such as earnings from the sale of training and education materials or other
businesses and investments
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©2012 Amway corporation. All rights reserved.
For IBO use only. Not to be used with prospects. CR61022