GoBlond - SCS Formulate 2016
Influenced by fashion and trends, women throughout history have sought to change the look and style of their
hair. The stress and damage brought on by both physical and chemical methods like brushing, straightening, dyes
and bleaches, are proven hazards. Of these methods, bleaching has always brought the highest risk of damage and
structural change to the hair fiber – resulting in dull, dry, and brittle hair.
Mechanism of Bleaching
Open the cuticles
Disulfide bonds, hydrogens
and saline bonds
The destruction of the keratin sulfur bond and the likely weakening of the hair fiber caused by the
non-selective oxidant action of the bleach is a two step process:
Melanin granules are separated and dispersed
The polymeric structure of melanin, responsible for color, is broken
GoBlond is the latest technological advancement in active cosmetics for the hair. Composed of silk
proteins, interlaced through a network of polysaccharides, GoBlond provides an efficient delivery system
that allows the entire bleaching process to take place without compromising the integrity of the hair fiber.
Forms an interlaced network for efficient delivery
and promotes fiber
Provides for selective action
and initiates immediate repair
Promotes intense shine
and noticeably improves
hair fiber condition.
How It Works
GoBlond, selectively protects the macro and microfibrils as well as the keratin chains and cuticles while
allowing melanin oxidation to occur.
1. SEM* - After Bleaching
2 Bleachings – 40v
*Images obtained by SEM - Scanning Electronic Microscopy
**Bleaching Powder + Developer Lotion
Enhances fiber strength – less breakage
Maintains fiber density – improves fullness
After 2 Bleachings – 40v (%)
After 2 Bleachings – 40v (%)
MTT 680 - DiaStron
FDAS 770 - DiaStron
1 – GoBlond (7.5ml) + Developer Lotion 30v (60g) + Bleaching Powder (30g)
2 – Benchmark (7.5ml) + Developer Lotion 30v (60g) + Bleaching Powder (30g)
3 – Control: Developer Lotion 30v (60g) + Bleaching Powder (30g)
During Application: Ease of application, ease of rinsing, bleaching effect, manageability and strength.
After Application: Manageability, softness, color, shine and overall appearance.
GoBlond achieved better results for hair resistance
than both the benchmark and control solutions.
Both GoBlond and the benchmark outperformed
the control solution in combing.
GoBlond achieved better results for overall
appearance than both the benchmark and control
solutions. Both GoBlond and the benchmark
outperformed the control solution in combing,
softness and shine.
1. Mix bleaching powder and developer lotion (1:2)
2. Add GoBlond to the mixture in the amount of 25% of the bleaching powder ingredient used.
See table below:
Effective Usage Level
• Step 1 – 98%
• Step 2 – 3 to 5 %
• Take-home product – 3 to 5%
Water (and) Linum Usitatissimum (Linseed) Seed Extract (and) Polyquaternium-7 (and) Sericin
(and) Fibroin (and) Guar Hydroxypropyltrimonium Chloride (and) Hydroxypropyl Starch Phosphate
Av. Independência, 1501
Iporanga . Sorocaba . SP . Brazil
Zip Code: 18087-101
Phone: 55 (15) 2102-2004
• Protects hair during bleaching process
• Maintains and restores hair health
• Improves, strengthen and protects hair after treatment
• Improves manageability
• Strengthens hair fibers
• Increased lightening vs. benchmark