montreal - Postmedia Integrated Advertising

montreal - Postmedia Integrated Advertising

MONTREAL
POSTMEDIA INTEGRATED
ADVERTISING
POSTMEDIA TODAY
17.4 Million
monthly reach (digital + print)
which is 77% of English Canadian adults.
Sources: The overall monthly reach figure is derived from internal calculations to factor out duplication
Population Base: PMB Spring 2015 English Canada Adults 18+, 22,687,000 - Postmedia/SunMedia Print owned & represented: NADbank® 2015;
monthly readership (Per publication: 22 weekday insertions + 4 Saturday + 4 Sunday insertions; (print/PDF) + Est’d Community Daily/Weekly using
Circulation Reports & RPC estimates - Digital: comScore Canada Inc. Postmedia Canada Corp. Multi-plattform & Mobile Metrix, Adults 18+, May 2015
POSTMEDIA REACHES
MULTI-PLATFORM AUDIENCE
Monthly UVs
Monthly Readers
10 Postmedia Owned + 2 Represented + Sun Media (ECTOW+LFP) + 24 Hours + 18 City Dailies + Community Daily/Weekly circulation x readers/copy
Monthly UVs
Monthly UVs
•  Sources: The overall monthly reach figure is
derived from internal calculations to factor out
duplication
•  Population Base: PMB Spring 2015 English
Canada Adults 18+, 22,687,000
•  Postmedia/SunMedia Print: NADbank® 2015;
Adults 18+, monthly readership (Per
publication: 22 weekday insertions + 4
Saturday + 4 Sunday insertions; (print/PDF) +
Est’d Community Daily/Weekly using
Circulation Reports & RPC estimates
•  Digital: comScore Canada Inc., Postmedia
Canada Corp. Multi-platform & Mobile Metrix,
Adults 18+, May 2015
PRINT FAST FACTS
MONTREAL GAZETTE | ENGLISH
§ 
51%
English Adults 18+ Population: 566,000
49%
Male
Female
Avg. Weekly Demographic Profile *
44%
Age 25-54
$75,004
Avg. HHLD Income
43%
University Grad
12%
Sr. Manager /
Professional
Readership
M-F (Print**)
Saturday (Print**)
41%
Baby Boomers
45%
HHLD Income $75k+
72%
Home Owners
25%
Adult with Children
in household
#
Reach
25%
28%
141,000
161,000
Total Circulation
233,000
41%
Readers
Reach
per week*
per week*
Sources: Readership & Population: NADbank 2015 * Weekly Readers Print /PDF ** Print Readership = Print / PDF.
Circulation: Alliance for Audited Media Snapshot March 2015
Conference Board of Canada, Metropolitan Outlook, Winter 2015
Avg. M-F
Saturday
Avg. Day
83,471
96,339
85,642
Average Time Spent Reading
37 MIN
66 MIN
M-F
Sat.
PRINT FAST FACTS
MONTREAL GAZETTE
§ 
§ 
§ 
§ 
§ 
Adult 18+ Population: 3,232,000
Canada’s 2nd largest city
Language: 69% French, 17% English, 14% Ethnic
Among non-French, 55% are English, 45% are ethnic
Projected 2016 retail sales of $54 billion(+3.6%)
53%
47%
Male
Female
Avg. Weekly Demographic Profile *
50%
Age 25-54
$75,884
Avg. HHLD Income
48%
University Grad
18%
Sr. Manager /
Professional
Readership
M-F (Print**)
Saturday (Print**)
38%
Baby Boomers
43%
HHLD Income $75k+
72%
Home Owners
30%
Adult with Children
in household
#
Reach
6%
7%
195,000
225,000
Total Circulation
Avg. M-F
Saturday
Avg. Day
372,000
12%
Readers
Reach
per week*
per week*
Sources: Readership & Population: NADbank 2015 * Weekly Readers Print /PDF ** Print Readership = Print / PDF.
Circulation: Alliance for Audited Media Snapshot March 2015
Conference Board of Canada, Metropolitan Outlook, Winter 2015
83,471
96,339
85,642
Average Time Spent Reading
38 MIN
66 MIN
M-F
Sat.
WEB FAST FACTS
MONTREALGAZETTE.COM
Montreal Gazette is one of the oldest newspapers, founded in
1778, it began as a French-language paper and evolved into an
English-language newspaper in 1822. Today, it is the dominant
medium for reaching Montreal's large English market. Montreal
Gazette offers award-winning editorial content with a variety of
sections and features throughout the year.
50% | index 100
Male
50% | index 100
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
15%
12%
30%
36%
7%
109
63
78
160
109
%
index
3%
11%
17%
18%
10%
42%
14
96
109
115
61
198
Age
Total Canada Audience
475,000
Unique Visitors
3.7 Million
Page Views
per month
per month
2-17
18-24
25-34
35-44
45-54
55+
HHLD Income
Adults 18+ in Quebec
169,000
Unique Visitors
per month
1.9 Million
Page Views
per month
Source: comScore Multiplatform, Total Canada, All Locations May 2015. Demo = Demo Profile May 2015
Based on montrealgazette.com sites Note: Web Platform = desktop and laptop computers (from either at-home or at-work)
$60K+
67%
Index
103
$75K+
44%
Index
83
$100K+
26%
Index
75
MOBILE FAST FACTS
MONTREAL GAZETTE SITES
Montreal Gazette offers readers access to great content while
on the go, from any wireless device. Target your audience as
they get their news via smartphone and tablet.
1.7 Million
Unique Visitors per month
Smartphone
Page Views per month
Tablet
252,000 UVs
111,000 UVs
244,000 via Browser
18,000 via App
106,000 via Browser
7,000 via App
47% | index 90
Female
Region
%
index
BC
Prairies
Ontario
Quebec
Atlantic
1%
1%
50%
41%
6%
9
4
133
208
87
%
index
16%
17%
12%
49%
6%
95
72
62
129
39
Age
Total Canada Audience
363,000
53% | index 110
Male
Smartphone
929,000 PVs
(via Browser only, App
views not measured)
Tablet
18-24
25-34
35-44
45-54
55+
797,000 PVs
(via Browser only, App
views not measured)
HHLD Income
Adults 18+ in Quebec
111,000
Unique Visitors per month
Smartphone 106,000 UVs
Tablet 5,000 UVs
Source: comScore Mobile Metrix May 2015, Profile Source: comScore Multiplatform May 2015 income from NADbank Base: Montreal CMA
Note: Mobile Platform = Smartphone and Tablet devices (including both Browser and App activity – not all brands have an App)
$60K+
46%
Index 90
$75K+
31%
Index
81
$100K+
26%
Index
119