sales channel

Transcription

sales channel
SYNSHEEN
STAR SPORTS
DEC 2015
R&D DIVISION HEADQUARTER KR
Introduction
Global Starsports
Corporation history / Subsidiary
CHAPTER 1.
Technology of starsports
Byword of domestic sports brand “Starsports”
New noun of sports market “Atemi”
Contents
CHAPTER 2.
Sales channel of Starsports
Sales channel in domestic market
Sales channel in overseas market
CHAPTER 3.
Collaboration with STAR SPORTS
Sales status
Marketing Plan
Who will be business partner with
STAR SPORTS?
Intro
STAR SPORTS IS FOUNDED “STAR RUBBER SERVICE CENTER” IN SEOUL IN 1965.
WHEN STATE AND COMPANY DEVELOPS ITS BODY SIZE DASH INTO THE AGE OF LIMITLESS IN1990s
STAR SPORTS SETS UP “STAR OFFICE AND FACTORY IN QINGDAO CHINA” FORMING THE BASIS PREPARED TO
TAKE OFF TO THE WORLD BEST SPORTING GOODS COMPANY.
TODAY STAR SPORTS MADE A BRAND “STAR” BUILDING UP GREAT MANUFACTURING TECHNIQUE.
PLUS, BASED ON THE FIRM SALES CHANNEL AND SALES IN DOMESTIC STAR SPORTS TAKE THE LEAD ITO WORLD
SPORTING GOODS MARKET.
STAR SPORTS WITH REPRESENTING KOREA SPORTING GOODS COMPANY
STAR SPORTS WOULD LIKE TO BE +1 IN SPORTS AND LEISURE LIFE FOR CUSTOMER.
STAR SPORTS
HISTORY
2010
2013
2014
2014 ~
PAST AND PRESENT
Busan Asiangames
Official ball
Soccer, Basketball,
Handball
Guangzhou
Asiangames
Official ball
Soccer
ITF Official ball
2002
STAR SPORTS
SUBSIDIARY
K League
Pohang steelers
Official sponser
Atemi
Incheon Asiangames
Official ball
Soccer, Basketball,
Volleyball, Handball
Tennis
Qingdao office and factory
Starsports founded
2000
Gwangju
Universiade
Soccer, Handball
Founded Star rubber center
FIFA, FIBA Official ball
1991
1965
 QINGDAO OFFICE AND FACTORY OF STAR SPORTS
STAR SPORTS INFORMATION
FOR GLOBAL DEVELOPMENT.
Click here for more info
Qingdao office and factory was founded in 1991. It is subsidiary company of Starsports Korea.
Based on quality and technology of Starsports Korea, Qingdao office and factory is now dominant
position in China sports market.
THE STATUS OF OFFICIAL APPROVAL
OFFICIAL APPROVAL
THIS SHOWS TECHNOLOGY OF
STARSPORTS
FIFA
IHF
KFA
KTA
FIVB
TECHNOLOGY
KVA
ITF
KBA
FIBA
CHAPTER
1
Technology of Starsports
Byword of domestic sports brand “Starsports”
New noun of sports market “Atemi”
Technology of Starsports
Leading future tech
Investment for future
Customer-friendly
Strong sales channel
50-year-old tech
Early technology development and application
Multiple patent possession of sporting goods
Sales channel based on customer-friendly
Investment
For
future
Strong sales channel
Soccer = STAR
EXCELLENCE OF TECH
SPORTS
OFFICIAL APPROVAL BALL
RELATED GOODS
Technology
Click balls for more info
Approved
Click balls for more info
Accessories
Click accessories
for more info
Volleyball = STAR
EXCELLENCE OF TECH
SPORTS
OFFICIAL APPROVAL BALL
RELATED GOODS
Technology
Click balls for more info
Approved
Click balls for more info
Accessories
Click accessories
for more info
Basketball = STAR
EXCELLENCE OF TECH
SPORTS
OFFICIAL APPROVAL BALL
RELATED GOODS
Technology
Click balls for more info
Approved
Click balls for more info
Accessories
Click accessories
for more info
Tennis = STAR
EXCELLENCE OF TECH
SPORTS
OFFICIAL APPROVAL BALL
RELATED GOODS
Technology
Click racket for more info
Approved
Click balls for more info
Accessories
Click nets for more info
Badminton = Atemi
EXCELLENCE OF TECH
BADMINTON SPECIALTY
RELATED GOODS
Technology
Click rackets
for more info
Approved
Click rackets
for more info
Accessories
Click accessories
for more info
행사 방향
New sports goods
Fresh
Enterprising
Pleasant
Polished
Together
Communion
NEW
SPORTS
Click here for more new sports goods http://www.starsportsmall.co.kr/goods/submain.asp?cate=429&categoryNum=
THIS IS THE WAY STAR SPORTS
WILLTAKE IN THE FUTURE.
Integrated
Tee ball
Floor ball
Net ball
Flying disc
Stacking
Handler
Soft volleyball
Foam volleyball
Soft handball
Diverseness
Creation
New
Sports
New Sports
Diversity
Fresh
CHAPTER
2
Sales channel of Starsports
Sales channel in domestic market
Sales channel in overseas market
STAR SPORTS
DOMESTIC
SALES CHANNEL
By region

A
G.Seoul
B
Retail store
A
1
E-Mart
Daejeon
2
Lotte Mart
C
Busan
3
Homeplus
D
Gangwon
4
G.Super
E
Jeolla
F
Jeju
Each agent and chain store will be measured by sell in.
3,000 branch
Whole sale
STAR SPORTS
OVERSEAS
CHINA MARKET
Exclusive sales agents
Beijing, Shanghai, Guangzhou
Harbin, Wuhan
Direct sales agents
200ea agents in china
Sales agents
2,000ea agents in china
CHAPTER
3
Collaboration with STAR SPORTS
Sales status
Marketing Plan
Who will be business partner with STAR SPORTS?
SALES
AMOUNTS
TOTAL SALES STATUS
2013 ~ 2015
By year
Unit : US$ 1,000
33,830
22,133
55,301
52,110
50,512
2013
2014
○ Balls, Shoes, Rackets, Bands, Bags, Socks, Accessories, Nets and Steels included.
2015
OVERVIE
MARKETING
W
DOMESTIC
STRENGTH WHOLE SALES CHANNEL
for
SALES
DOMESTIC
OVERSEAS
STRENGTH B2B CHANNEL
STRENGTH CHINA MARKET
STRATEGY
COLLABORATION
ATL
STRENGTH ASSOCIATION AND CLUBS
STRENGTH MARKETING
SOCCER, VOLLEYBALL, BASKETBALL
FOR PRODUCTS PROMOTION
WHO WILL BE BUSINESS PARTNER WITH

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