appendix f arena development case studies

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appendix f arena development case studies
Confidential
CITY OF RICHMOND
PARTNERING COUNTIES CORPORATE SPONSORS
ARENA MARKET VALIDATION AND
FINANCIAL FEASIBILITY STUDY
VOLUME III OF III
APPENDIX
PRESENTED BY:
BARRETT SPORTS GROUP, LLC
POPULOUS SPORTS ARCHITECTS
WESTON SPORTS & ENTERTAINMENT
Januaryy 27,, 2011
PRELIMINARY REPORT – SUBJECT TO REVISION
Preliminary Draft – Subject to Revision
Page 0
Confidential
Preliminary Draft – Subject to Revision
Page 1
Table of Contents
Appendix A – Demographics (Geographic Rings)
Appendix B – Demographics (Drive Time)
Appendix C – Large Arena Events
Appendix D – NCAA/ACC Tournament Sites
Appendix E – Site Analysis
Appendix F – Arena Development Case Studies
Appendix
pp
G – SportsQuest
p
Development
p
Limiting Conditions and Assumptions
Preliminary Draft – Subject to Revision
Page 2
Confidential
APPENDIX A
DEMOGRAPHICS (GEOGRAPHIC RINGS)
Preliminary Draft – Subject to Revision
Page 3
MEDIAN MARKET COMPARISON – GEOGRAPHIC RINGS
10 MILE RING DESIGNATION
Preliminary Draft – Subject to Revision
Page 4
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
10 Mile Ring Designation
Population
 Richmond is Comparable to the
Median Market Average in Terms
of 2010 and 2015 Population
 Richmond is Comparable to the
Median Market Average in Terms
off Estimated
E ti t d % Growth
G
th
Market
Milwaukee-Waukesha-West Allis, WI
Indianapolis-Carmel, IN
New Orleans-Metairie-Kenner, LA
Austin-Round Rock, TX
Tucson, AZ
Providence-New Bedford-Fall River,, RI-MA
Louisville/Jefferson County, KY-IN
Fresno, CA
Charlotte-Gastonia-Concord, NC-SC
Virginia Beach-Norfolk-Newport News, VA-NC
Salt Lake City, UT
Raleigh-Cary, NC
Buffalo-Niagara Falls, NY
Rochester NY
Rochester,
Jacksonville, FL
Oklahoma City, OK
Hartford-West Hartford-East Hartford, CT
Richmond, VA
Nashville-Davidson-Murfreesboro-Franklin, TN
Memphis, TN-MS-AR
Birmingham-Hoover, AL
Average (1)
2010
Population
(000s)
891.3
770.4
746.3
718.9
701.0
676.6
666.9
666.9
666.5
654.4
628.1
626.3
611.9
611 8
611.8
588.5
579.8
569.1
557.4
505.9
503.9
322.4
635.3
k
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
2015
Population
(000s)
881.3
772.8
787.3
772.0
750.9
668.5
667.7
718.7
740.5
654.9
659.9
721.7
585.5
604 5
604.5
618.4
594.6
569.3
572.4
522.8
490.4
315.9
654.9
k
Rank
21
1
3
2
4
5
9
10
8
6
12
11
7
16
14
13
15
18
17
19
20
21
Est. %
Growth
2010-2015
-1.13%
0.32%
5.50%
7.39%
7.11%
-1.20%
0.13%
7.77%
11.11%
0.07%
5.06%
15.24%
-4.32%
-1.19%
1 19%
5.08%
2.56%
0.03%
2.68%
3.35%
-2.69%
-2.02%
k
Rank
21
16
12
6
4
5
18
13
3
2
14
8
1
21
17
7
11
15
10
9
20
19
2.91%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 5
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
10 Mile Ring Designation
Households
 Richmond is Comparable to the
Median Market Average in
Terms of 2010 and 2015
Population
 Richmond is Comparable to the
M di
Median
M k t Average
Market
A
i
in
Terms of Estimated % Growth
Market
Milwaukee-Waukesha-West Allis, WI
Indianapolis-Carmel, IN
New Orleans-Metairie-Kenner, LA
Austin-Round Rock, TX
Louisville/Jefferson County, KY-IN
Tucson, AZ
Ch l tt G t i C
Charlotte-Gastonia-Concord,
d NC-SC
NC SC
Providence-New Bedford-Fall River, RI-MA
Buffalo-Niagara Falls, NY
Raleigh-Cary, NC
Virginia Beach-Norfolk-Newport News, VA-NC
Rochester, NY
Oklahoma City, OK
Jacksonville, FL
Richmond VA
Richmond,
Salt Lake City, UT
Hartford-West Hartford-East Hartford, CT
Fresno, CA
Nashville-Davidson-Murfreesboro-Franklin, TN
Memphis, TN-MS-AR
Birmingham-Hoover, AL
Average (1)
2010
Households
(000s)
360.3
315.6
296.1
289.2
285.8
282.5
272 0
272.0
263.1
260.8
247.3
243.8
243.1
237.7
237.0
229 6
229.6
225.4
225.3
217.7
210.2
194.9
131.1
251 9
251.9
Rank
R
k
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
2015
Households
(000s)
356.5
317.4
313.2
311.0
288.6
303.1
304 1
304.1
259.8
251.2
285.1
244.6
239.9
244.3
250.6
235 5
235.5
238.3
225.3
233.3
217.3
190.6
129.2
260 2
260.2
Rank
R
k
21
1
2
3
4
7
6
5
9
10
8
12
14
13
11
16
15
18
17
19
20
21
Est. %
Growth
G
2010-2015
-1.06%
0.58%
5.79%
7.54%
0.97%
7.29%
11 81%
11.81%
-1.24%
-3.66%
15.32%
0.32%
-1.29%
2.75%
5.72%
2 58%
2.58%
5.76%
0.00%
7.15%
3.35%
-2.20%
-1.46%
Rank
R
k
21
16
13
6
3
12
4
2
17
21
1
14
18
10
8
11
7
15
5
9
20
19
3 17%
3.17%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 6
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
10 Mile Ring Designation
Income
 Richmond Income Indicators are Comparable to the Median Market Averages
Market
Raleigh-Cary, NC
Hartford-West Hartford-East Hartford, CT
Charlotte-Gastonia-Concord, NC-SC
Salt Lake City, UT
Austin-Round Rock, TX
Richmond VA
Richmond,
Providence-New Bedford-Fall River, RI-MA
Fresno, CA
Rochester, NY
Nashville-Davidson-Murfreesboro-Franklin, TN
Virginia Beach-Norfolk-Newport News, VA-NC
New Orleans-Metairie-Kenner, LA
Jacksonville, FL
Milwaukee Waukesha West Allis,
Milwaukee-Waukesha-West
Allis WI
Birmingham-Hoover, AL
Indianapolis-Carmel, IN
Tucson, AZ
Louisville/Jefferson County, KY-IN
Buffalo-Niagara Falls, NY
Oklahoma City, OK
Memphis, TN-MS-AR
Average (1)
Average
g
Household Rank
Income
21
$82,715
1
$77,704
2
$69,374
3
$67,668
4
$67,594
5
6
$66 676
$66,676
$66,302
7
$64,989
8
$64,744
9
$63,447
10
$62,589
11
$62,319
12
$58,564
13
$58 120
$58,120
14
$57,735
15
$56,991
16
$56,568
17
$54,794
18
$53,238
19
$53,056
20
$46,042
21
$62,228
Median
Household Rank
Income
21
$63,335
1
$57,852
2
$49,855
6
$51,668
3
$47,491
9
4
$51 140
$51,140
$50,382
5
$47,116
10
$48,945
8
$44,838
12
$49,590
7
$44,463
14
$45,047
11
$44 591
$44,591
13
$41,389
17
$44,353
15
$41,081
18
$42,014
16
$40,908
19
$40,733
20
$32,567
21
$46,411
Per Capita Rank
Income
21
$32,921
1
$31,159
2
$28,591
3
$24,504
10
$27,552
5
4
$27 870
$27,870
$26,114
8
$21,403
20
$26,170
7
$26,749
6
$24,197
11
$25,008
9
$23,811
13
$23 776
$23,776
14
$23,863
12
$23,653
16
$23,071
17
$23,767
15
$22,980
18
$21,970
19
$18,064
21
$24,966
HHs w/ Income
$100,000+ Rank
(000s)
21
67.4
1
55.1
2
46.4
7
38.8
11
50.8
3
9
39 8
39.8
48.1
4
37.9
12
43.1
8
31.9
16
36.9
13
46.8
6
30.5
17
47 7
47.7
5
19.1
20
39.5
10
35.3
14
33.4
15
30.5
18
25.0
19
16.4
21
39.0
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 7
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
10 Mile Ring Designation
Age
 Richmond Average Age and
Median Age are Comparable
to the Median Market
Averages
Market
Fresno,, CA
Salt Lake City, UT
Austin-Round Rock, TX
Virginia Beach-Norfolk-Newport News, VA-NC
Memphis, TN-MS-AR
Oklahoma City, OK
g
y, NC
Raleigh-Cary,
Charlotte-Gastonia-Concord, NC-SC
Tucson, AZ
Indianapolis-Carmel, IN
Milwaukee-Waukesha-West Allis, WI
Jacksonville, FL
Nashville-Davidson-Murfreesboro-Franklin,, TN
Richmond, VA
Birmingham-Hoover, AL
Providence-New Bedford-Fall River, RI-MA
Rochester, NY
Louisville/Jefferson County, KY-IN
Hartford-West
Hartford
West Hartford-East
Hartford East Hartford, CT
New Orleans-Metairie-Kenner, LA
Buffalo-Niagara Falls, NY
Average (1)
Average
Age
31.3
32.9
33.6
34.2
34.4
34.9
35.0
35.4
35.8
36.0
36.3
36.7
37.1
37.3
37.6
37.9
38.4
38.7
38.8
39.4
39.5
36.2
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Median
Age
33.9
35.1
35.0
36.1
35.8
36.5
35.5
35.6
37.7
36.3
36.9
37.1
37.4
38.1
38.3
38.7
39.1
38.9
39.2
39.2
40.1
Rank
21
1
3
2
7
6
9
4
5
13
8
10
11
12
14
15
16
18
17
19
19
21
37.1
Source: Claritas 2010.
(1) - Excludes
E l d Richmond,
Ri h
d VA.
VA
Preliminary Draft – Subject to Revision
Page 8
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
10 Mile Ring Designation
Unemployment
 Richmond Unemployment is
Comparable to the Median
Market Average
Market
Salt Lake City, UT
Oklahoma City, OK
Raleigh-Cary, NC
Austin-Round Rock, TX
Nashville-Davidson-Murfreesboro-Franklin, TN
Virginia Beach-Norfolk-Newport News,
News VA-NC
Buffalo-Niagara Falls, NY
Rochester, NY
Richmond, VA
Tucson, AZ
New Orleans-Metairie-Kenner, LA
Milwaukee Waukesha West Allis,
Milwaukee-Waukesha-West
Allis WI
Fresno, CA
Jacksonville, FL
Providence-New Bedford-Fall River, RI-MA
Louisville/Jefferson County, KY-IN
Charlotte-Gastonia-Concord, NC-SC
Hartford West Hartford-East
Hartford-West
Hartford East Hartford,
Hartford CT
Indianapolis-Carmel, IN
Birmingham-Hoover, AL
Memphis, TN-MS-AR
Average (1)
Unemployment
Rate
3.18%
3.70%
3.87%
4.14%
4.17%
4 22%
4.22%
4.24%
4.28%
4.57%
4.58%
4.98%
5 00%
5.00%
5.04%
5.05%
5.06%
5.15%
5.37%
5 41%
5.41%
5.70%
5.71%
8.88%
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
4.89%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 9
MEDIAN MARKET COMPARISON – GEOGRAPHIC RINGS
20 MILE RING DESIGNATION
Preliminary Draft – Subject to Revision
Page 10
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
20 Mile Ring Designation
Population
 Richmond is Comparable to
the Median Market Average
in Terms of 2010 and 2015
Population
 Richmond is Comparable to
th Median
the
M di Market
M k t Average
A
in Terms of Estimated %
Growth
Market
Indianapolis-Carmel, IN
Charlotte-Gastonia-Concord, NC-SC
Virginia Beach-Norfolk-Newport News, VA-NC
Milwaukee-Waukesha-West Allis, WI
Providence-New Bedford-Fall River, RI-MA
A i R
Austin-Round
dR
Rock,
k TX
Raleigh-Cary, NC
Salt Lake City, UT
Hartford-West Hartford-East Hartford, CT
Jacksonville, FL
Memphis, TN-MS-AR
Oklahoma City, OK
Louisville/Jefferson County
County, KY
KY-IN
IN
Nashville-Davidson-Murfreesboro-Franklin, TN
Buffalo-Niagara Falls, NY
Tucson, AZ
Richmond, VA
New Orleans-Metairie-Kenner, LA
Fresno, CA
Rochester NY
Rochester,
Birmingham-Hoover, AL
Average (1)
2010
Population
(000s)
1,433.7
1,383.2
1,360.8
1,328.7
1,326.1
1 325 3
1,325.3
1,232.7
1,199.8
1,176.9
1,106.7
1,034.5
1,030.0
1 009 3
1,009.3
998.8
992.2
947.7
941.8
891.9
826.1
807 1
807.1
708.9
1,106.0
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
2015
Population
(000s)
1,509.5
1,558.0
1,377.2
1,328.4
1,319.4
1 482 6
1,482.6
1,407.9
1,291.6
1,186.2
1,196.8
1,049.9
1,080.6
1 035 3
1,035.3
1,070.5
963.0
1,028.3
986.5
939.4
894.3
801 6
801.6
718.7
1,162.0
Rank
21
2
1
5
6
7
3
4
8
10
9
13
11
14
12
17
15
16
18
19
20
21
Est. %
Growth
2010-2015
5.29%
12.64%
1.20%
-0.02%
-0.51%
11 87%
11.87%
14.21%
7.65%
0.79%
8.14%
1.49%
4.91%
2 57%
2.57%
7.18%
-2.95%
8.50%
4.74%
5.32%
8.26%
-0.69%
0 69%
1.38%
Rank
21
10
2
16
18
19
3
1
7
17
6
14
11
13
8
21
4
12
9
5
20
15
4.86%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 11
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
20 Mile Ring Designation
Households
 Richmond is Comparable to
the Median Market Average
in Terms of 2010 and 2015
Households
 Richmond is Comparable to
th Median
the
M di
M k t Average
Market
A
in Terms of Estimated %
Growth
Market
Indianapolis-Carmel, IN
Charlotte-Gastonia-Concord, NC-SC
Milwaukee-Waukesha-West Allis, WI
Providence-New Bedford-Fall River, RI-MA
Virginia Beach-Norfolk-Newport News, VA-NC
Austin-Round Rock,, TX
Raleigh-Cary, NC
Hartford-West Hartford-East Hartford, CT
Jacksonville, FL
Louisville/Jefferson County, KY-IN
Oklahoma City, OK
Buffalo-Niagara Falls, NY
Nashville-Davidson-Murfreesboro-Franklin, TN
Memphis, TN-MS-AR
Salt Lake City, UT
Richmond, VA
Tucson, AZ
New Orleans-Metairie-Kenner, LA
Rochester, NY
Birmingham-Hoover, AL
Fresno, CA
Average (1)
2010
Households
(000s)
564.1
541.2
532.3
514.7
507.2
499.2
474.9
462.4
432.2
416.5
410.4
409.6
399.0
394.8
390.8
372.8
370.3
346.8
314.8
287.4
261.4
426.5
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
2015
Households
(000s)
593.7
611.2
534.5
512.6
515.7
554.8
541.6
466.9
469.2
430.0
431.5
400.2
428.0
402.6
422.0
390.6
401.7
366.3
312.9
292.9
280.8
448.5
Rank
21
2
1
5
7
6
3
4
9
8
11
10
16
12
14
13
17
15
18
19
20
21
Est. %
Growth
2010-2015
5.24%
12.94%
0.42%
-0.41%
1.66%
11.14%
14.04%
0.98%
8.56%
3.25%
5.15%
-2.28%
7.28%
1.98%
7.98%
4.79%
8.50%
5.63%
-0.62%
1.92%
7.44%
Rank
21
10
2
18
19
16
3
1
17
4
13
11
21
8
14
6
12
5
9
20
15
7
5.04%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 12
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
20 Mile Ring Designation
Income
 Richmond Household and Per Capita Income Indicators are Above Median Market Averages
 Richmond
Ri h
d Households
H
h ld with
ith Income
I
off $100,000+
$100 000+ is
i Comparable
C
bl to
t the
th Median
M di Market
M k t Average
A
Market
Hartford-West Hartford-East Hartford, CT
Raleigh-Cary, NC
Richmond, VA
Austin-Round Rock, TX
Salt Lake City, UT
Charlotte-Gastonia-Concord, NC-SC
Nashville-Davidson-Murfreesboro-Franklin, TN
Providence-New Bedford-Fall River, RI-MA
Indianapolis-Carmel, IN
Jacksonville, FL
Virginia Beach-Norfolk-Newport News, VA-NC
Birmingham-Hoover,
Birmingham
Hoover, AL
Rochester, NY
Milwaukee-Waukesha-West Allis, WI
Fresno, CA
Louisville/Jefferson County, KY-IN
Oklahoma City, OK
New Orleans-Metairie-Kenner, LA
Tucson, AZ
Memphis, TN-MS-AR
Buffalo-Niagara Falls, NY
Average (1)
Average
Household Rank
Income
21
$83,712
1
$78,877
2
3
$78,736
$78,320
4
$77,754
5
$77,145
6
$73,772
7
$72,947
8
$72,286
9
$71,595
10
$71,163
11
$70,530
12
$68,834
13
$67,538
14
$64,469
15
$64,271
16
$63,195
17
$63,186
18
$62,507
19
$62,215
20
$
$61,172
21
$70,274
Median
Household Rank
Income
21
$65,701
1
$61,174
4
3
$61,336
$59,643
5
$61,587
2
$58,468
6
$54,404
11
$57,130
7
$55,109
9
$54,931
10
$57,083
8
$49,648
14
$53,584
12
$52,061
13
$47,166
17
$48,262
15
$47,845
16
$45,524
21
$46,141
19
$46,135
20
$
$46,728
18
$53,416
Per Capita Rank
Income
21
$33,239
1
$30,632
3
2
$31,495
$29,732
5
$25,518
16
$30,371
4
$29,713
6
$28,621
9
$28,713
8
$28,166
10
$27,282
12
$28,862
7
$27,258
13
$27,324
11
$20,586
21
$26,741
14
$25,395
17
$24,830
18
$24,683
19
$23,972
20
$
$25,535
15
$27,359
HHs w/ Income
$100,000+ Rank
(000s)
21
130.3
1
119.1
4
10
90.6
119.2
3
90.8
9
121.5
2
83.4
12
115.1
6
117.0
5
86.3
11
100.5
7
57 5
57.5
19
62.7
16
97.6
8
44.5
21
68.9
13
65.3
15
56.6
20
57.7
18
60.9
17
65.8
14
86.0
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 13
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
20 Mile Ring Designation
Age
 Richmond Average Age and
Median Age are Comparable
to the Median Market
Averages
Market
Fresno, CA
Salt Lake City, UT
Austin-Round Rock, TX
Raleigh-Cary, NC
Oklahoma City, OK
Virginia Beach-Norfolk-Newport News, VA-NC
M
Memphis,
hi TN
TN-MS-AR
MS AR
Indianapolis-Carmel, IN
Charlotte-Gastonia-Concord, NC-SC
Tucson, AZ
Jacksonville, FL
Nashville-Davidson-Murfreesboro-Franklin, TN
Richmond, VA
Milwaukee-Waukesha-West Allis, WI
Birmingham-Hoover, AL
Rochester, NY
Providence-New Bedford-Fall River, RI-MA
Louisville/Jefferson County, KY-IN
New Orleans-Metairie-Kenner, LA
Hartford-West Hartford-East Hartford, CT
Buffalo-Niagara Falls, NY
Average (1)
Average
Age
31.1
31.6
33.9
34.6
34.9
35.3
35 4
35.4
35.8
36.0
36.6
37.1
37.1
37.4
37.7
37.9
38.4
38.6
38.7
39.0
39.6
40.0
36.5
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Median
Age
33.8
33.6
34.7
35.0
36.4
36.4
36 0
36.0
36.1
35.7
38.0
37.0
37.1
37.7
37.8
38.1
38.9
38.9
38.5
38.8
39.3
40.2
Rank
21
2
1
3
4
8
8
6
7
5
14
10
11
12
13
15
18
18
16
17
20
21
37.0
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 14
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
20 Mile Ring Designation
Unemployment
 Richmond Unemployment is Comparable
to the Median Market Average
Market
Salt Lake City, UT
Oklahoma City, OK
Virginia Beach-Norfolk-Newport News, VA-NC
Nashville-Davidson-Murfreesboro-Franklin, TN
Raleigh-Cary, NC
Austin Round Rock,
Austin-Round
Rock TX
Richmond, VA
Rochester, NY
Hartford-West Hartford-East Hartford, CT
Buffalo-Niagara Falls, NY
Tucson, AZ
Mil
Milwaukee-Waukesha-West
k W k h W t Alli
Allis, WI
Birmingham-Hoover, AL
Indianapolis-Carmel, IN
Louisville/Jefferson County, KY-IN
Jacksonville, FL
Providence-New Bedford-Fall River, RI-MA
Charlotte Gastonia Concord NC
Charlotte-Gastonia-Concord,
NC-SC
SC
New Orleans-Metairie-Kenner, LA
Fresno, CA
Memphis, TN-MS-AR
Average (1)
Unemployment
Rate
2.74%
3.17%
3.47%
3.60%
3.71%
3 77%
3.77%
3.83%
3.99%
4.14%
4.15%
4.18%
4 20%
4.20%
4.27%
4.43%
4.46%
4.48%
4.59%
4 63%
4.63%
4.83%
5.52%
6.09%
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
4.22%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 15
MEDIAN MARKET COMPARISON – GEOGRAPHIC RINGS
30 MILE RING DESIGNATION
Preliminary Draft – Subject to Revision
Page 16
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
30 Mile Ring Designation
Population
 Richmond is Below the
Median Market Average in
Terms of 2010 and 2015
Population
 Richmond is Comparable to
th Median
the
M di
M k t Average
Market
A
in Terms of Estimated %
Growth
Market
Providence-New Bedford-Fall River, RI-MA
Hartford-West Hartford-East Hartford, CT
Charlotte-Gastonia-Concord, NC-SC
Salt Lake City, UT
Milwaukee-Waukesha-West Allis, WI
Indianapolis-Carmel,
p
, IN
Austin-Round Rock, TX
Raleigh-Cary, NC
Virginia Beach-Norfolk-Newport News, VA-NC
Nashville-Davidson-Murfreesboro-Franklin, TN
Jacksonville, FL
Louisville/Jefferson County, KY-IN
Memphis, TN-MS-AR
Oklahoma
kl h
City,
i OK
Buffalo-Niagara Falls, NY
Richmond, VA
Tucson, AZ
New Orleans-Metairie-Kenner, LA
Fresno, CA
Rochester, NY
Birmingham Hoover AL
Birmingham-Hoover,
Average (1)
2010
Population
(000s)
2,240.1
2,105.3
1,934.8
1,713.4
1,700.8
1,694.1
,
1,618.4
1,583.9
1,521.5
1,330.0
1,254.3
1,199.3
1,189.7
1,153.5
1,132.7
1,114.3
1,030.3
1,027.9
1,025.4
953.1
921 7
921.7
1,416.5
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
2015
Population
(000s)
2,238.1
2,119.7
2,171.8
1,874.8
1,711.7
1,789.7
,
1,824.3
1,794.4
1,544.4
1,439.3
1,362.5
1,236.0
1,218.4
1,211.7
1,100.1
1,166.6
1,123.2
1,083.1
1,113.3
945.9
943 5
943.5
1,492.3
Rank
21
1
3
2
4
8
7
5
6
9
10
11
12
13
14
18
15
16
19
17
20
21
Est. %
Growth
2010-2015
-0.09%
0.68%
12.25%
9.42%
0.64%
5.64%
12.73%
13.29%
1.50%
8.22%
8.63%
3.06%
2.42%
5.04%
-2.87%
4.70%
9.02%
5.37%
8.58%
-0.76%
2 36%
2.36%
Rank
21
19
17
3
4
18
9
2
1
16
8
6
13
14
11
21
12
5
10
7
20
15
5.26%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 17
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
30 Mile Ring Designation
Households
 Richmond is Comparable to
the Median Market Average
in Terms of 2010 and 2015
Households
 Richmond is Comparable to
th Median
the
M di
M k t Average
Market
A
in Terms of Estimated %
Growth
Market
Providence-New Bedford-Fall River, RI-MA
Hartford-West Hartford-East Hartford, CT
Charlotte-Gastonia-Concord, NC-SC
Milwaukee-Waukesha-West Allis, WI
Indianapolis-Carmel, IN
Raleigh-Cary,
g
y NC
Austin-Round Rock, TX
Virginia Beach-Norfolk-Newport News, VA-NC
Salt Lake City, UT
Nashville-Davidson-Murfreesboro-Franklin, TN
Jacksonville, FL
Louisville/Jefferson County, KY-IN
Buffalo-Niagara Falls, NY
Oklahoma City
City, OK
Memphis, TN-MS-AR
Richmond, VA
Tucson, AZ
New Orleans-Metairie-Kenner, LA
Rochester, NY
Birmingham-Hoover, AL
Fresno,, CA
Average (1)
2010
Households
(000s)
854.5
814.9
748.4
675.9
661.8
607.9
598.9
567.4
543.0
522.0
488.7
484.9
463.3
456 3
456.3
450.3
435.8
406.8
396.5
369.7
369.2
318.1
539.9
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
2015
Households
(000s)
854.6
821.1
842.2
684.4
699.3
687.5
671.2
579.0
594.6
565.8
533.4
503.1
453.3
480 7
480.7
463.2
456.9
444.2
419.1
367.7
380.0
342.8
569.4
Rank
21
1
3
2
6
4
5
7
9
8
10
11
12
16
13
14
15
17
18
20
19
21
Est. %
Growth
2010-2015
0.01%
0.77%
12.53%
1.25%
5.67%
13.10%
12.07%
2.05%
9.51%
8.40%
9.14%
3.76%
-2.17%
5 35%
5.35%
2.88%
4.84%
9.18%
5.72%
-0.55%
2.94%
7.75%
%
Rank
21
19
18
2
17
10
1
3
16
4
7
6
13
21
11
15
12
5
9
20
14
8
5.47%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 18
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
30 Mile Ring Designation
Income
 Richmond Household and Per Capita Income Indicators are Above Median Market Averages
 Richmond
Ri h
d Households
H
h ld with
ith Income
I
off $100,000+
$100 000+ is
i Comparable
C
bl to
t the
th Median
M di Market
M k t Average
A
Market
Hartford-West Hartford-East Hartford, CT
Providence-New Bedford-Fall River, RI-MA
Salt Lake City, UT
Ri h
Richmond,
d VA
Austin-Round Rock, TX
Raleigh-Cary, NC
Charlotte-Gastonia-Concord, NC-SC
Nashville-Davidson-Murfreesboro-Franklin, TN
Indianapolis-Carmel, IN
Jacksonville, FL
Virginia Beach-Norfolk-Newport News, VA-NC
Milwaukee-Waukesha-West Allis,
Allis WI
Birmingham-Hoover, AL
Rochester, NY
Louisville/Jefferson County, KY-IN
Memphis, TN-MS-AR
New Orleans-Metairie-Kenner, LA
Tucson, AZ
Fresno, CA
Oklahoma City, OK
Buffalo-Niagara Falls, NY
Average (1)
Average
Household Rank
Income
21
$79,084
1
$78,948
2
$78,206
3
4
$77 518
$77,518
$77,222
5
$76,476
6
$72,702
7
$72,629
8
$71,991
9
$71,621
10
$71,096
11
$69 699
$69,699
12
$69,666
13
$68,203
14
$64,324
15
$64,301
16
$63,954
17
$63,747
18
$63,561
19
$62,810
20
$61,429
21
$70,084
Median
Household Rank
Income
21
$62,141
2
$61,562
3
$62,775
1
4
$60 771
$60,771
$59,333
5
$59,096
6
$55,566
8
$55,078
11
$55,548
9
$55,227
10
$57,250
7
$54 644
$54,644
12
$50,575
14
$53,650
13
$48,834
15
$47,807
17
$46,558
21
$47,018
19
$46,755
20
$47,866
16
$47,343
18
$53,731
Per Capita Rank
Income
21
$30,978
1
$30,458
3
$24,953
18
2
$30 710
$30,710
$28,830
5
$29,618
4
$28,307
8
$28,731
6
$28,408
7
$28,110
10
$27,240
12
$27 972
$27,972
11
$28,136
9
$26,873
13
$26,271
14
$24,541
20
$24,905
19
$25,420
16
$19,908
21
$25,077
17
$25,447
15
$27,009
HHs w/ Income
$100,000+ Rank
(000s)
21
210.4
2
218.3
1
126.5
8
11
103 3
103.3
140.2
5
143.0
4
150.9
3
105.6
10
135.7
6
97.1
12
112.4
9
131 5
131.5
7
72.3
16
71.5
17
80.3
13
74.8
14
66.7
19
65.7
20
52.3
21
71.5
18
74.4
15
110.1
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 19
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
30 Mile Ring Designation
Age
 Richmond Average Age and
Median Age are Comparable
to the Median Market
Averages
Market
Salt Lake City, UT
Fresno, CA
Austin-Round Rock, TX
Oklahoma City, OK
Raleigh-Cary, NC
Virginia Beach-Norfolk-Newport News, VA-NC
Memphis, TN-MS-AR
Indianapolis-Carmel, IN
Charlotte-Gastonia-Concord, NC-SC
Nashville-Davidson-Murfreesboro-Franklin, TN
Jacksonville, FL
Richmond, VA
T
Tucson,
AZ
Birmingham-Hoover, AL
Milwaukee-Waukesha-West Allis, WI
Louisville/Jefferson County, KY-IN
Rochester, NY
New Orleans-Metairie-Kenner, LA
Providence-New Bedford-Fall River,, RI-MA
Hartford-West Hartford-East Hartford, CT
Buffalo-Niagara Falls, NY
Average (1)
Average
Age
30.6
30.9
33.7
34.9
35.1
35.4
35.5
35.9
36.1
36.9
37.2
37.2
37 7
37.7
37.7
37.9
38.3
38.6
38.6
38.7
39.0
40.0
36.4
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Median
Age
32.8
33.7
34.8
36.5
35.4
36.4
36.1
36.3
36.1
36.9
37.2
37.6
38 9
38.9
37.9
37.9
38.3
39.0
38.5
38.9
39.1
40.2
Rank
21
1
2
3
9
4
8
5
7
5
10
11
12
17
13
13
15
19
16
17
20
21
37.0
Source: Claritas 2010.
((1)) - Excludes Richmond,, VA.
Preliminary Draft – Subject to Revision
Page 20
Appendix A – Demographics (Geographic Rings)
Median Market Comparison
30 Mile Ring Designation
Unemployment
 Richmond Unemployment is
Comparable to the Median
Market Average
Market
Salt Lake City,
City UT
Oklahoma City, OK
Virginia Beach-Norfolk-Newport News, VA-NC
Nashville-Davidson-Murfreesboro-Franklin, TN
Raleigh-Cary, NC
Austin-Round Rock, TX
Rochester NY
Rochester,
Richmond, VA
Tucson, AZ
Birmingham-Hoover, AL
Buffalo-Niagara Falls, NY
Milwaukee-Waukesha-West Allis, WI
I di
Indianapolis-Carmel,
li C
l IN
Louisville/Jefferson County, KY-IN
Jacksonville, FL
Hartford-West Hartford-East Hartford, CT
Providence-New Bedford-Fall River, RI-MA
New Orleans-Metairie-Kenner, LA
Charlotte Gastonia Concord NC
Charlotte-Gastonia-Concord,
NC-SC
SC
Memphis, TN-MS-AR
Fresno, CA
Average (1)
Unemployment
Rate
2 65%
2.65%
3.13%
3.41%
3.57%
3.78%
3.94%
3 96%
3.96%
3.99%
4.02%
4.04%
4.05%
4.06%
4 33%
4.33%
4.36%
4.44%
4.49%
4.51%
4.62%
4 77%
4.77%
5.86%
5.96%
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
4.20%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 21
Confidential
APPENDIX B
DEMOGRAPHICS (DRIVE TIME)
Preliminary Draft – Subject to Revision
Page 22
MEDIAN MARKET COMPARISON – DRIVE TIME
20 MINUTE DESIGNATION
Preliminary Draft – Subject to Revision
Page 23
Appendix B - Demographics (Drive Time)
Median Market Comparison
20 Minute Designation
Population
 Richmond is Comparable to
the Median Market Average
in Terms of 2010 and 2015
Population
 Richmond is Comparable to
th Median
the
M di Market
M k t Average
A
in Terms of Estimated %
Growth
Market
Milwaukee-Waukesha-West Allis, WI
Austin-Round Rock, TX
Providence-New Bedford-Fall River, RI-MA
Salt Lake City, UT
Oklahoma City, OK
Indianapolis-Carmel, IN
N O
New
Orleans-Metairie-Kenner,
l
M t ii K
LA
Louisville/Jefferson County, KY-IN
Raleigh-Cary, NC
Charlotte-Gastonia-Concord, NC-SC
Hartford-West Hartford-East Hartford, CT
Richmond, VA
Virginia Beach-Norfolk-Newport News, VA-NC
Jacksonville FL
Jacksonville,
Nashville-Davidson-Murfreesboro-Franklin, TN
Buffalo-Niagara Falls, NY
Fresno, CA
Rochester, NY
Tucson, AZ
Memphis, TN-MS-AR
Birmingham-Hoover,
Birmingham
Hoover, AL
Average (1)
2010
Population
(000s)
1,039.3
976.9
949.4
859.8
844.1
840.3
808 6
808.6
793.6
778.9
775.5
766.7
750.2
742.6
739 8
739.8
728.8
700.1
669.0
663.4
655.6
647.0
396 4
396.4
768.8
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
2015
Population
(000s)
1,033.2
1,069.2
938.9
911.7
879.8
850.1
850 0
850.0
802.7
892.2
865.6
769.8
779.7
745.9
786 0
786.0
769.3
672.3
720.5
656.8
703.9
637.4
385 9
385.9
797.1
Rank
21
2
1
3
4
6
8
9
10
5
7
13
12
15
11
14
18
16
19
17
20
21
Est. %
Growth
2010-2015
-0.59%
9.44%
-1.10%
6.04%
4.23%
1.17%
5 11%
5.11%
1.15%
14.54%
11.62%
0.40%
3.93%
0.45%
6 25%
6.25%
5.57%
-3.96%
7.70%
-1.01%
7.37%
-1.48%
-2
2.64%
64%
Rank
21
16
3
18
7
10
12
9
13
1
2
15
11
14
6
8
21
4
17
5
19
20
3.51%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 24
Appendix B - Demographics (Drive Time)
Median Market Comparison
20 Minute Designation
Households
 Richmond is Comparable to
the Median Market Average
in Terms of 2010 and 2015
Households
 Richmond is Comparable to
th Median
the
M di Market
M k t Average
A
in Terms of Estimated %
Growth
Market
Milwaukee-Waukesha-West Allis, WI
Austin-Round Rock, TX
Providence-New Bedford-Fall River, RI-MA
Indianapolis-Carmel, IN
Oklahoma City, OK
Louisville/Jefferson County, KY-IN
New Orleans-Metairie-Kenner,
Orleans Metairie Kenner, LA
Charlotte-Gastonia-Concord, NC-SC
Hartford-West Hartford-East Hartford, CT
Raleigh-Cary, NC
Richmond, VA
Nashville-Davidson-Murfreesboro-Franklin, TN
Salt Lake City, UT
Jacksonville,, FL
Buffalo-Niagara Falls, NY
Virginia Beach-Norfolk-Newport News, VA-NC
Rochester, NY
Tucson, AZ
Memphis, TN-MS-AR
Fresno, CA
Birmingham-Hoover, AL
Average (1)
2010
Households
(000s)
418.6
383.0
374.3
343.5
340.5
335.9
318.3
314.4
307.2
306.8
301.2
299.2
297.7
295.9
295.3
276.3
262.3
262.0
250.7
217.9
163.6
303.2
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
2015
Households
(000s)
417.0
418.4
370.5
348.4
355.7
342.5
335.5
352.8
308.8
351.5
312.8
316.0
317.8
316.2
285.5
278.4
259.6
281.4
248.4
233.3
160.3
314.9
Rank
21
2
1
3
7
4
8
9
5
14
6
13
12
10
11
15
17
18
16
19
20
21
Est. %
Growth
2010-2015
-0.38%
9.24%
-1.01%
1.43%
4.45%
1.94%
5.40%
12.20%
0.52%
14.58%
3.88%
5.59%
6.73%
6.86%
%
-3.31%
0.76%
-1.05%
7.43%
-0.92%
7.04%
-2.02%
Rank
21
16
3
18
13
10
12
9
2
15
1
11
8
7
6
21
14
19
4
17
5
20
3.77%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 25
Appendix B - Demographics (Drive Time)
Median Market Comparison
20 Minute Designation
Income
 Richmond Income Indicators are Above Median Market Averages
Market
Hartford-West Hartford-East Hartford, CT
Raleigh-Cary, NC
Richmond, VA
Salt Lake City, UT
Charlotte-Gastonia-Concord, NC-SC
Austin-Round Rock, TX
Nashville-Davidson-Murfreesboro-Franklin, TN
Rochester, NY
Providence-New Bedford-Fall River, RI-MA
Virginia Beach-Norfolk-Newport News, VA-NC
Fresno, CA
Milwaukee-Waukesha-West Allis, WI
Jacksonville, FL
New Orleans-Metairie-Kenner,
Orleans Metairie Kenner LA
Oklahoma City, OK
Louisville/Jefferson County, KY-IN
Indianapolis-Carmel, IN
Birmingham-Hoover, AL
Buffalo-Niagara Falls, NY
Tucson, AZ
Memphis,
p
TN-MS-AR
Average (1)
Average
Household Rank
Income
21
$79,092
1
$78,966
2
3
$74,177
$70,938
4
$70,827
5
$70,758
6
$70,457
7
$66,990
8
$66,598
9
$65,036
10
$64,513
11
$63,646
12
$62,934
13
$62 771
$62,771
14
$60,961
15
$59,280
16
$57,497
17
$55,963
18
$55,820
19
$55,188
20
$49,146
21
$64,369
Median
Household Rank
Income
21
$60,712
2
$60,787
1
3
$57,805
$55,211
4
$51,896
7
$53,093
5
$49,828
10
$50,784
8
$50,621
9
$52,492
6
$46,657
13
$47,844
12
$48,407
11
$44 848
$44,848
17
$46,291
14
$45,031
15
$44,947
16
$39,115
20
$42,686
18
$40,429
19
$36,013
21
$48,385
Rank
p
Per Capita
Income
21
$32,055
1
$31,381
2
3
$30,135
$24,797
15
$28,976
5
$28,035
6
$29,232
4
$26,917
7
$26,587
8
$24,941
13
$21,203
20
$25,910
9
$25,360
10
$24 984
$24,984
12
$24,800
14
$25,356
11
$23,802
17
$23,516
18
$23,844
16
$22,344
19
$19,358
21
$25,670
HHs w/ Income
Rank
$100,000+
$
,
(000s)
21
78.2
1
77.5
2
6
65.3
57.5
8
58.1
7
75.4
3
56.5
9
49.6
12
69.5
4
45.6
14
37.4
18
67.5
5
44.8
15
51 2
51.2
10
50.0
11
47.1
13
44.2
16
20.8
21
38.8
17
31.6
19
22.6
20
51.2
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 26
Appendix B - Demographics (Drive Time)
Median Market Comparison
20 Minute Designation
Age
 Richmond Average Age and
Median Age are Comparable to
the Median Market Averages
Market
Fresno, CA
Salt Lake City, UT
Austin-Round Rock, TX
Virginia Beach-Norfolk-Newport News, VA-NC
Memphis, TN-MS-AR
Raleigh-Cary, NC
Okl h
Oklahoma
Ci
City, OK
Tucson, AZ
Charlotte-Gastonia-Concord, NC-SC
Indianapolis-Carmel, IN
Jacksonville, FL
Milwaukee-Waukesha-West Allis, WI
Richmond, VA
N h ill D id
Nashville-Davidson-Murfreesboro-Franklin,
M f
b
F kli TN
Birmingham-Hoover, AL
Providence-New Bedford-Fall River, RI-MA
Rochester, NY
Louisville/Jefferson County, KY-IN
New Orleans-Metairie-Kenner, LA
Hartford-West Hartford-East Hartford, CT
Buffalo Niagara Falls,
Buffalo-Niagara
Falls NY
Average (1)
Average
Age
31.2
32.5
33.7
34.4
34.5
34.6
35 1
35.1
35.2
35.5
35.8
36.6
37.0
37.1
37 1
37.1
37.9
38.3
38.5
38.8
39.2
39.5
39 7
39.7
36.3
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Median
Age
33.9
34.6
34.8
36.1
35.8
35.1
36 5
36.5
37.3
35.4
36.2
36.8
37.4
37.6
37 2
37.2
38.6
39.0
39.1
38.8
39.0
39.6
40 2
40.2
Rank
21
1
2
3
7
6
4
9
12
5
8
10
13
14
11
15
17
19
16
17
20
21
37.1
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 27
Appendix B - Demographics (Drive Time)
Median Market Comparison
20 Minute Designation
Unemployment
 Richmond Unemployment is
Comparable to the Median
Market Average
Market
Salt Lake City,
City UT
Oklahoma City, OK
Nashville-Davidson-Murfreesboro-Franklin, TN
Virginia Beach-Norfolk-Newport News, VA-NC
Austin-Round Rock, TX
Raleigh-Cary, NC
Richmond VA
Richmond,
Rochester, NY
Buffalo-Niagara Falls, NY
Milwaukee-Waukesha-West Allis, WI
Tucson, AZ
Hartford-West Hartford-East Hartford, CT
L i ill /J ff
Louisville/Jefferson
County,
C
t KY-IN
KY IN
Jacksonville, FL
Providence-New Bedford-Fall River, RI-MA
New Orleans-Metairie-Kenner, LA
Fresno, CA
Charlotte-Gastonia-Concord, NC-SC
Indianapolis Carmel IN
Indianapolis-Carmel,
Birmingham-Hoover, AL
Memphis, TN-MS-AR
Average (1)
Unemployment
Rate
2 91%
2.91%
3.26%
3.82%
4.00%
4.00%
4.10%
4 13%
4.13%
4.16%
4.50%
4.56%
4.66%
4.67%
4 77%
4.77%
4.84%
4.85%
4.99%
5.10%
5.16%
5 62%
5.62%
5.78%
7.81%
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
4.68%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 28
MEDIAN MARKET COMPARISON – DRIVE TIME
30 MINUTE DESIGNATION
Preliminary Draft – Subject to Revision
Page 29
Appendix B - Demographics (Drive Time)
Median Market Comparison
30 Minute Designation
Population
 Richmond is Comparable to
the Median Market Average
in Terms of 2010 and 2015
Population
p
 Richmond is Comparable to
the Median Market Average
in Terms of Estimated %
Growth
Market
Hartford-West Hartford-East Hartford, CT
Providence-New Bedford-Fall River, RI-MA
Charlotte-Gastonia-Concord, NC-SC
Indianapolis-Carmel, IN
Austin-Round Rock, TX
Milwaukee-Waukesha-West Allis, WI
Salt Lake City, UT
Raleigh-Cary, NC
Virginia Beach-Norfolk-Newport News, VA-NC
Nashville-Davidson-Murfreesboro-Franklin, TN
Oklahoma City, OK
Louisville/Jefferson County, KY-IN
Memphis, TN-MS-AR
Richmond VA
Richmond,
Jacksonville, FL
Buffalo-Niagara Falls, NY
Tucson, AZ
New Orleans-Metairie-Kenner, LA
Fresno, CA
Rochester, NY
Birmingham-Hoover, AL
Average (1)
2010
Population
(000s)
1,514.3
1,442.1
1,404.8
1,403.0
1,362.4
1,357.7
1,323.6
1,233.3
1,179.7
1,067.0
1,063.5
1,036.2
1,030.6
1 010 1
1,010.1
976.7
960.5
918.5
917.5
836.3
811.0
705.6
1,127.2
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
2015
Population
(000s)
1,523.0
1,435.5
1,575.8
1,470.1
1,529.3
1,358.8
1,431.1
1,400.8
1,187.6
1,146.8
1,116.3
1,065.1
1,046.3
1 054 5
1,054.5
1,043.8
931.4
994.9
965.7
906.7
805.8
711.0
1,182.3
Rank
21
3
5
1
4
2
8
6
7
9
10
11
12
14
13
15
18
16
17
19
20
21
Est. %
Growth
2010-2015
0.57%
-0.46%
12.18%
4.78%
12.25%
0.08%
8.12%
13.58%
0.67%
7.48%
4.96%
2.79%
1.52%
4 39%
4.39%
6.87%
-3.03%
8.32%
5.25%
8.42%
-0.65%
0.76%
Rank
21
17
19
3
11
2
18
6
1
16
7
10
13
14
12
8
21
5
9
4
20
15
4.72%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 30
Appendix B - Demographics (Drive Time)
Median Market Comparison
30 Minute Designation
Households
 Richmond is Comparable to
the Median Market Average
in Terms of 2010 and 2015
Households
 Richmond is Comparable to
th Median
the
M di
M k t Average
Market
A
in Terms of Estimated %
Growth
Market
Hartford-West Hartford-East Hartford, CT
Providence-New Bedford-Fall River, RI-MA
Indianapolis-Carmel, IN
Charlotte-Gastonia-Concord, NC-SC
Mil
Milwaukee-Waukesha-West
k W k h W t Allis,
Alli WI
Austin-Round Rock, TX
Raleigh-Cary, NC
Virginia Beach-Norfolk-Newport News, VA-NC
Salt Lake City, UT
Louisville/Jefferson County, KY-IN
Nashville-Davidson-Murfreesboro-Franklin, TN
Oklahoma City, OK
Richmond VA
Richmond,
Buffalo-Niagara Falls, NY
Memphis, TN-MS-AR
Jacksonville, FL
Tucson, AZ
New Orleans-Metairie-Kenner, LA
Rochester, NY
Birmingham-Hoover, AL
Fresno CA
Fresno,
Average (1)
2010
Households
(000s)
591.2
559.7
555.9
551.7
543 8
543.8
507.3
478.3
444.5
429.5
424.8
423.5
423.4
397 8
397.8
397.5
394.0
387.0
362.9
356.5
316.8
287.4
264 9
264.9
435.0
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
2015
Households
(000s)
595.0
557.6
582.8
620.9
546 9
546.9
565.9
542.4
449.5
465.8
439.5
455.7
445.6
415 6
415.6
388.1
402.0
416.2
393.2
376.3
314.9
291.3
285 0
285.0
456.7
Rank
21
2
5
3
1
6
4
7
10
8
12
9
11
14
17
15
13
16
18
19
20
21
Est. %
Growth
2010-2015
0.64%
-0.38%
4.83%
12.54%
0 56%
0.56%
11.55%
13.42%
1.10%
8.44%
3.46%
7.59%
5.23%
4 46%
4.46%
-2.37%
2.02%
7.55%
8.37%
5.57%
-0.58%
1.35%
7 58%
7.58%
Rank
21
17
19
11
2
18
3
1
16
4
13
6
10
12
21
14
8
5
9
20
15
7
4.92%
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 31
Appendix B - Demographics (Drive Time)
Median Market Comparison
30 Minute Designation
Income
 Richmond Average Household, Median Household and Per Capita Income Indicators are Above
Median Market Averages
 Richmond Households with Income of $100,000+ is Comparable to the Median Market Average
Market
Hartford-West Hartford-East Hartford, CT
Raleigh-Cary, NC
Richmond, VA
Salt Lake City, UT
Austin-Round Rock, TX
Charlotte-Gastonia-Concord,, NC-SC
Nashville-Davidson-Murfreesboro-Franklin, TN
Providence-New Bedford-Fall River, RI-MA
Indianapolis-Carmel, IN
Virginia Beach-Norfolk-Newport News, VA-NC
Birmingham-Hoover, AL
Rochester, NY
Milwaukee-Waukesha-West Allis, WI
Jacksonville FL
Jacksonville,
Louisville/Jefferson County, KY-IN
Fresno, CA
New Orleans-Metairie-Kenner, LA
Oklahoma City, OK
Tucson, AZ
Memphis, TN-MS-AR
Buffalo-Niagara Falls, NY
Average (1)
Average
Household Rank
Income
21
$79,014
1
$78,751
2
3
$77,061
$76,780
4
$76,008
5
$75,503
,
6
$73,698
7
$72,300
8
$70,010
9
$69,325
10
$68,923
11
$68,626
12
$68,318
13
$67 979
$67,979
14
$64,677
15
$63,942
16
$63,465
17
$62,884
18
$61,614
19
$61,550
20
$61,020
21
$69,219
Median
Household Rank
Income
21
$61,467
1
$60,541
3
4
$59,962
$61,155
2
$58,396
5
$56,770
,
6
$54,821
9
$56,304
7
$53,541
10
$55,506
8
$48,720
14
$53,353
11
$52,563
12
$52 153
$52,153
13
$48,569
15
$46,826
17
$45,963
19
$47,693
16
$45,492
21
$45,906
20
$46,479
18
$52,611
Per Capita Rank
Income
21
$31,223
1
$30,799
2
3
$30,733
$25,104
17
$28,569
6
$29,854
,
4
$29,491
5
$28,402
7
$28,033
9
$26,692
14
$28,344
8
$27,217
11
$27,639
10
$27 154
$27,154
12
$26,760
13
$20,439
21
$24,912
18
$25,257
16
$24,593
19
$23,764
20
$25,540
15
$26,989
HHs w/ Income
$100 000+ Rank
$100,000+
(000s)
21
152.8
1
119.5
3
9
93.1
97.5
8
115.4
5
119.5
4
88.1
10
123.6
2
107.9
6
82.8
11
54.9
20
62.6
16
101.8
7
69 1
69.1
13
71.5
12
44.4
21
58.6
18
66.7
14
55.0
19
59.6
17
63.6
15
85.8
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 32
Appendix B - Demographics (Drive Time)
Median Market Comparison
30 Minute Designation
Age
 Richmond Average Age and
Median Age are Comparable
to the Median Market
Averages
Market
Fresno, CA
Salt Lake City, UT
Austin-Round Rock, TX
Raleigh-Cary, NC
Oklahoma City, OK
Virginia Beach-Norfolk-Newport News, VA-NC
Memphis,
p , TN-MS-AR
Indianapolis-Carmel, IN
Charlotte-Gastonia-Concord, NC-SC
Tucson, AZ
Nashville-Davidson-Murfreesboro-Franklin, TN
Jacksonville, FL
Richmond, VA
Milwaukee Waukesha West Allis,
Milwaukee-Waukesha-West
Allis WI
Birmingham-Hoover, AL
Rochester, NY
Providence-New Bedford-Fall River, RI-MA
Louisville/Jefferson County, KY-IN
Hartford-West Hartford-East Hartford, CT
New Orleans-Metairie-Kenner, LA
Buffalo-Niagara Falls, NY
Average (1)
Average
Age
31.0
31.2
33.2
34.6
34.8
35.3
35.4
35.9
35.9
36.7
37.0
37.1
37.1
37 7
37.7
38.1
38.5
38.5
38.6
38.9
38.9
40.0
36.4
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Median
Age
33.7
33.3
34.2
35.1
36.4
36.4
36.0
36.2
35.8
38.2
37.0
37.1
37.5
37 8
37.8
38.3
38.9
38.9
38.5
39.0
38.7
40.3
Rank
21
2
1
3
4
8
8
6
7
5
14
10
11
12
13
15
18
18
16
20
17
21
37.0
Source: Claritas 2010.
(1) - Excludes Richmond, VA.
Preliminary Draft – Subject to Revision
Page 33
Appendix B - Demographics (Drive Time)
Median Market Comparison
30 Minute Designation
Unemployment
 Richmond Unemployment is
Comparable to the Median
Market Average
Market
Salt Lake City, UT
Oklahoma City, OK
Nashville-Davidson-Murfreesboro-Franklin, TN
Virginia Beach-Norfolk-Newport News, VA-NC
Raleigh-Cary, NC
Austin-Round Rock, TX
Rochester, NY
Milwaukee-Waukesha-West Allis, WI
Richmond, VA
Buffalo-Niagara Falls, NY
Tucson, AZ
Birmingham-Hoover, AL
Louisville/Jefferson County, KY-IN
Hartford-West Hartford-East Hartford, CT
Indianapolis-Carmel, IN
Jacksonville, FL
New Orleans-Metairie-Kenner, LA
Providence-New Bedford-Fall River, RI-MA
Charlotte-Gastonia-Concord, NC-SC
Fresno, CA
Memphis, TN-MS-AR
Average (1)
Unemployment
Rate
2.76%
3.17%
3.59%
3.61%
3.75%
3.98%
4.02%
4.13%
4.15%
4.20%
4.23%
4.35%
4.42%
4.43%
4.51%
4.57%
4.75%
4.76%
4.84%
5.54%
6.12%
Rank
21
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
4.29%
Source: Claritas 2010.
(1) - Excludes Richmond
Richmond, VA
VA.
Preliminary Draft – Subject to Revision
Page 34
Confidential
APPENDIX C
LARGE ARENA EVENTS
Preliminary Draft – Subject to Revision
Page 35
Appendix C – Large Arenas Events
Events with Attendance of Over 15,000
,
 Over the Last Twelve Months, Few Events Generated Attendance Over 15,000 at Large Arenas
Pollstar Reported Events Over 15,000 Attendance
50
100%
93%
45
87%
100%
100%
95%
92%
4
87%
91%
40
80%
3
35
30
60%
25
42
20
15
1
2
1
2
24
10
5
40%
36
13
13
14
Times Union Center
Qwest Center Omaha
Wells Fargo Arena
18
18
INTRUST Bank Arena
Verizon Arena
20%
0
0%
Events Below 15,000
,
Preliminary Draft – Subject to Revision
Events 15,000 or More
,
Jacksonville Veterans Memorial Arena
BOK Center
Sprint Center
% of Events Below 15,000
,
Page 36
Appendix C – Large Arenas Events
Concerts with Attendance of Over 15,000
 Bon Jovi
 BOK Center, Sprint Center
 Paul McCartney
 BOK Center
C
 Miley Cyrus
 Sprint Center
 Bruce Springsteen & The E Street Band
 Time Union Center
 Richmond Coliseum (2008/2005/2003)
 Elton John / Billy Joel
 Sprint Center
 Richmond Coliseum (2005/2002)
 George Strait / Reba / Lee Ann Womack
 BOK Center, Qwest Center Omaha, Sprint Center, Wells Fargo
Arena, Verizon Arena
 Richmond Coliseum (2008/2005)
 Phish
 Times Union Center
 (John Paul Jones Arena 2009)
 (Hampton Coliseum 2009/2004/2003)
 Nickelback
 Qwest Center Omaha
 (Hampton Coliseum 2010/2007/2006)
Preliminary Draft – Subject to Revision
Out of 191 Concert Acts That
Played the 8 Evaluated Venues
Over the Past 12 Months*, Only
13 Generated Attendance of Over
15,000
* Represents Last 12 Months of Available Data
Page 37
Appendix C – Large Arenas Events
BOK Center
 Opened 2008
 CBSA Market
 Tulsa, OK
 Population 930,074
 Characteristics
 19,199 Seats
 38 Suites
 20 Loge Boxes
 680 Club Seats
 Tenants
 AFL
 CHL
Preliminary Draft – Subject to Revision
BOK Center: August 2009 to July 2010
Event
Avg. Tickets Avg. Gross Avg. Ticket Price
Rascal Flatts
9,617
$638,967
$66
Justin Bieber
12,993
$584,810
$45
Jeff Dunham
7,189
$298,343
$41
Michael Buble
11,121
$837,642
$75
Ringling Bros.
4,371
$71,299
$16
Brooks & Dunn
13,007
$725,350
$56
"The Rowdy Frynds Tour"
6,369
$359,819
$56
Widespread Panic
3,172
$
$94,710
$
$30
Nickelback
14,804
$919,076
$62
"Rock and Worship" Roadshow
8,595
$85,950
$10
Bon Jovi
17,053
$1,276,475
$75
The Harlem Globetrotters
2,828
$63,352
$22
Tim McGraw
11 689
11,689
$678 309
$678,309
$58
"Sesame Street Live"
1,488
$25,592
$17
The Black Eyed Peas
13,310
$832,529
$63
Eric Clapton
13,354
$1,093,750
$82
"Winter Jam"
9,222
$89,322
$10
George Strait / Reba / Lee Ann Womack
18,098
$1,551,967
$86
The Harlem Globetrotters
4,200
$214,574
$51
Daughtry
5,267
$214,800
$41
Note: Reflects Pollstar reported events. May not include other concerts, family shows or sporting events.
Source: Pollstar.
Page 38
Appendix C – Large Arenas Events
BOK Center (Continued)
 Opened 2008
 CBSA Market
 Tulsa, OK
 Population 930,074
 Characteristics
 19,199 Seats
 38 Suites
 20 Loge Boxes
 680 Club Seats
 Tenants
 AFL
 CHL
Preliminary Draft – Subject to Revision
BOK Center: August 2009 to July 2010
Event
Avg. Tickets Avg. Gross Avg. Ticket Price
Trans-Siberian Orchestra
10,716
$477,034
$45
KISS
10 604
10,604
$788 661
$788,661
$74
"Curious George"
853
$12,203
$14
"Winterfest"
2,654
$13,269
$5
Alan Jackson
5,884
$381,321
$65
"So You Think You Can Dance"
3,983
$209,983
$53
"Star Wars: In Concert"
5 672
5,672
$289 644
$289,644
$51
Miley Cyrus
13,151
$937,265
$71
Creed
5,475
$280,705
$51
Dave Matthews Band
13,018
$846,170
$65
Taylor Swift
12,772
$584,998
$46
"Rock 'N Rib Festival"
5 977
5,977
$17 930
$17,930
$3
Britney Spears
10,930
$794,596
$73
Def Leppard
12,837
$1,036,923
$81
Lil' Wayne
6,553
$300,605
$46
Paul McCartney
15,479
$2,648,659
$171
Keith Urban
12 902
12,902
$754 655
$754,655
$58
Journey
4,967
$319,686
$64
The Wiggles
1,771
$39,631
$22
Note: Reflects Pollstar reported events. May not include other concerts, family shows or sporting events.
S
Source:
P
Pollstar.
ll t
Page 39
Appendix C – Large Arenas Events
INTRUST Bank Arena
 Opened 2010
 CBSA Market
 Wichita, KS
 Population 612,430
 Characteristics
 15,500 Seats
 22 Suites
 40 Loge Boxes
 300 Club Seats
 Tenants
 CHL
INTRUST Bank Arena: January 2010 to August 2010
Event
Avg. Tickets Avg. Gross Avg. Ticket Price
Dave Matthews Band
9,340
$605,111
$65
Rascal Flatts
9,565
$461,852
$48
REO Speedwagon / Pat Benatar
3,276
$182,372
$56
Eagles
10,196
$1,123,010
$110
Michael Buble
7,688
$577,866
$75
Tim McGraw
10,438
$660,218
$63
B k &D
Brooks
Dunn
8 620
8,620
$545 204
$545,204
$63
Daughtry
4,276
$159,124
$37
"Star Wars: In Concert"
2,688
$124,236
$46
Nickelback
11,421
$724,005
$63
Bill Gaither & Friends
3,720
$145,858
$39
Walking With Dinosaurs
Dinosaurs"
1 911
1,911
$81 139
$81,139
$42
"Walking
Taylor Swift
11,228
$610,801
$54
"Winter Jam"
8,324
$83,240
$10
Jeff Dunham
7,055
$306,892
$43
Bon Jovi
13,675
$1,064,673
$78
Elton John / Billy Joel
14,029
$1,706,428
$122
George Strait / Reba / Lee Ann Womack
14,652
$1,259,197
$86
Brad Paisley
10,401
$531,387
$51
Note: Reflects Pollstar reported events. May not include other concerts, family shows or sporting events.
Source: Pollstar.
Preliminary Draft – Subject to Revision
Page 40
Appendix C – Large Arenas Events
Jacksonville Veterans Memorial Arena
 Opened 2003
 CBSA Market
 Jacksonville, FL
 Population 1,372,183
 Characteristics
 16,000 Seats
 28 Suites
 1,116 Club Seats
 Tenants
 Jacksonville University
Jacksonville Veterans Memorial Arena: August 2009 to July 2010
Event
Avg. Tickets Avg. Gross Avg. Ticket Price
"Carnival of Madness" / Shinedown
4,858
$167,200
$34
Michael Buble
10,720
$822,993
$77
Brooks & Dunn
8,819
$515,136
$58
Jeff Dunham
6,297
$253,602
$40
Tim McGraw
10,171
$534,999
$53
The Harlem Globetrotters
5,884
$164,975
$28
Breaking Benjamin
6,735
$260,981
$39
Jimmy Buffet
12 506
12,506
$1 310 056
$1,310,056
$105
Tyler Perry's "Madea's Big Happy Family"
4,813
$281,370
$58
The Black Eyed Peas
11,590
$636,653
$55
John Mayer
9,968
$511,532
$51
Dane Cook
8,030
$425,000
$53
"Winter Jam"
9,654
$96,540
$10
The World Famous Lipizzaner Stallions
807
$20,025
$25
Trans-Siberian Orchestra
8,099
$312,420
$39
Casting Crowns
3,566
$90,673
$25
AC/DC
9,778
$792,307
$81
"Star Wars: In Concert"
3,725
$206,830
$56
World Wrestling Entertainment"
Entertainment
7 591
7,591
$247 520
$247,520
$33
"World
Brad Paisley
9,983
$449,566
$45
Earth
2,098
$131,782
$63
Jamie Foxx
4,097
$232,974
$57
Kenny Chesney
12,243
$762,183
$62
Rascal Flatts
10,212
$596,312
$58
Note: Reflects Pollstar reported events. May not include other concerts, family shows or sporting events.
Source: Pollstar.
Preliminary Draft – Subject to Revision
Page 41
Appendix C – Large Arenas Events
Qwest Center Omaha
 Opened 2003
 CBSA Market
 Omaha-Council Bluffs, NE-IA
 Population 851,194
 Characteristics
 18,300 Seats
 32 Suites
 1,100 Club Seats
Qwest Center Omaha: August 2009 to July 2010
Event
Avg. Tickets Avg. Gross Avg. Ticket Price
J i Bieber
Justin
Bi b
11 682
11,682
$524 563
$524,563
$45
Michael Buble
9,133
$731,474
$80
Nickelback
15,766
$885,125
$56
George Strait / Reba / Lee Ann Womack
17,347
$1,500,319
$86
Cirque du Soleil - "Alegria"
1,421
$93,813
$66
Tyler Perry's "Madea's Big Happy Family"
6,007
$343,670
$57
Bon Jovi
14,980
$1,122,623
$75
John Mayer
7,819
$406,220
$52
The World Famous Lipizanner Stallions
2,336
$50,927
$22
Tim McGraw
13,923
$637,429
$46
"So You Think You Can Dance"
4,027
$214,633
$53
Miley Cyrus
13,249
$928,176
$70
Demi Lovato
3,596
$127,468
$35
Green Day
8,708
$392,879
$45
Taylor Swift
13,892
$675,455
$49
Note: Reflects Pollstar reported events.
 Tenants
Source: Pollstar.
 Creighton University Basketball
 University of Nebraska at Omaha
Hockey
Preliminary Draft – Subject to Revision
May not include other concerts, family shows or sporting events.
Page 42
Appendix C – Large Arenas Events
Sprint Center
 Opened 2007
 CBSA Market
 Kansas City, MO-KS
 Population 2,031,038
 Characteristics
 18,700 Seats
 72 Suites
 1,500 Club Seats
 Tenants
 NA
Sprint Center: August 2009 to July 2010
Event
Avg. Tickets Avg. Gross Avg. Ticket Price
Justin Bieber
14,481
$607,701
$42
Tim McGraw
10,668
,
$669,030
,
$63
Michael Buble
12,905
$1,010,560
$78
Tool
12,490
$708,205
$57
Sugarland
9,269
$432,286
$47
Aventura
4,082
$262,240
$64
Brad Paisley
7,335
$344,015
$47
D ht
Daughtry
5 333
5,333
$199 984
$199,984
$37
James Taylor / Carloe King
13,825
$1,128,255
$82
Cirque du Soleil - "Alegria"
13,107
$855,442
$65
"Stars on Ice"
1,709
$87,986
$51
"The Rowdy Frynds Tour"
6,153
$323,396
$53
Pearl Jam
11,138
$723,922
$65
Nickelback
14,698
$832,630
$57
Tyler Perry's "Madea's Big Happy Family"
12,944
$797,418
$62
AC/DC
12,104
$994,664
$82
John Rich
2,499
$170,239
$68
George Strait / Reba / Lee Ann Womack
18,045
$1,547,750
$86
Taylor Swift
13 781
13,781
$761 110
$761,110
$55
The Black Eyed Peas
13,354
$874,851
$66
John Mayer
8,842
$532,262
$60
"World Wrestling Entertainment"
11,728
$275,500
$23
Bon Jovi
15,972
$1,318,327
$83
Note: Reflects Pollstar reported
p
events. May
y not include other concerts,, family
y shows or sporting
p
g events.
Source: Pollstar.
Preliminary Draft – Subject to Revision
Page 43
Appendix C – Large Arenas Events
Sprint Center (Continued)
 Opened 2007
 CBSA Market
 Kansas City, MO-KS
 Population 2,031,038
 Characteristics
 18,700 Seats
 72 Suites
 1,500 Club Seats
 Tenants
 NA
Sprint Center: August 2009 to July 2010
Event
Avg. Tickets Avg. Gross Avg. Ticket Price
Eric Clapton
9,650
$773,365
$80
"Wi
"Winter
JJam""
12 120
12,120
$117 396
$117,396
$10
Elton John / Billy Joel
17,682
$2,112,261
$119
Rascal Flatts
10,773
$676,955
$63
Casting Crowns
3,995
$104,280
$26
"Sesame Street Live"
2,108
$30,675
$15
,
$126,871
,
$26
The Harlem Globetrotters
4,841
Trans-Siberian Orchestra
12,277
$567,703
$46
KISS
9,921
$553,569
$56
"Star Wars: In Concert"
7,515
$405,845
$54
"Curious George"
1,368
$17,737
$13
"So You Think You Can Dance"
5,176
$271,408
$52
Miley Cyrus
15 525
15,525
$1 111 178
$1,111,178
$72
Kings of Leon
10,303
$436,827
$42
Creed
6,638
$269,665
$41
Dave Matthews Band
11,238
$686,850
$61
Ringling Bros.
4,493
$94,436
$21
"American Idols Live"
8,310
$530,407
$64
"World Wrestling Entertainment"
7,692
$182,100
$24
Green Day
8,567
$360,031
$42
"Crue Fest" / Motley Crue
8,134
$493,801
$61
Keith Urban
14,094
$931,253
$66
The Wiggles
1,833
$49,506
$27
Note: Reflects Pollstar reported events. May not include other concerts, family shows or sporting events.
Source: Pollstar.
Preliminary Draft – Subject to Revision
Page 44
Appendix C – Large Arenas Events
Times Union Center
 Opened 1990
 CBSA Market
 Albany-Schenectady-Troy, NY
 Population 857,322
 Characteristics
 17,500 Seats
 25 Suites
 0 Club Seats
 Tenants
 AHL
 Sienna College
Preliminary Draft – Subject to Revision
Times Union Center: April 2009 to March 2010
Event
Avg. Tickets Avg. Gross Avg. Ticket Price
Daughtry
5,665
$218,488
$39
Carrie Underwood
8,316
$393,200
$47
Elton John / Billy Joel
13,874
$1,623,929
$117
Jeff Dunham
7,092
$308,502
$44
Trans-Siberian Orchestra
9,247
$438,708
$47
Phish
15,442
$740,976
$48
Metallica
14 012
14,012
$956 958
$956,958
$68
Keith Urban
10,704
$616,912
$58
"American Idols Live"
7,788
$489,821
$63
AC/DC
8,293
$733,006
$88
Green Day
7,965
$320,557
$40
"Walking With Dinosaurs"
3,883
$157,578
$41
"Yannni Voices: Live in Concert"
1,681
$87,615
$52
Bruce Springsteen & The E Street Band
15,096
$1,377,450
$91
The Dead
12,858
$1,154,568
$90
Note: Reflects Pollstar reported events. May not include other concerts, family shows or sporting events.
Source: Pollstar.
Page 45
Appendix C – Large Arenas Events
Verizon Arena
 Opened 1999
 CBSA Market
 Little Rock-North
Little Rock-Conway, AR
 Population
P
l ti 687,976
687 976
 Characteristics
 18,000 Seats
 29 Suites
 0 Club Seats
 Tenants
 IFL
Verizon Arena: August 2009 to July 2010
Event
Avg. Tickets Avg. Gross Avg. Ticket Price
Justin Bieber
13 676
13,676
$614 854
$614,854
$45
Chris Tomlin / Toby Mac
4,395
$132,320
$30
Tim McGraw
10,032
$594,892
$59
"Winter Jam"
13,254
$132,540
$10
George Strait / Reba / Lee Ann Womack
15,497
$1,324,706
$85
Breaking Benjamin
6,575
$248,206
$38
Martina McBride / Trace Adkins
4,871
$215,549
$44
Lil' Wayne
2,727
$191,735
$70
Trans-Siberian Orchestra
9,252
$269,634
$29
Daughtry
5,471
$215,772
$39
Casting Crowns
4,676
$132,259
$28
Zac Brown Band
4 245
4,245
$1 116 738
$1,116,738
$263
Dane Cook
3,747
$208,280
$56
KISS
10,166
$415,678
$41
Miley Cyrus
14,119
$969,281
$69
Maxwell
5,639
$294,646
$52
Robin Williams
3,980
$263,690
$66
Taylor Swift
13,978
$654,089
$47
Keith Urban
9,718
$556,759
$57
Note: Reflects Pollstar reported events. May not include other concerts, family shows or sporting events.
Source: Pollstar.
Preliminary Draft – Subject to Revision
Page 46
Appendix C – Large Arenas Events
Wells Fargo Arena
 Opened 2005
 CBSA Market
 Des Moines, IA
 Population 570,780
 Characteristics
 16,980 Seats
 36 Suites
 20 Loge Boxes
 600 Club Seats
 Tenants
 NBDL
 AFL
Preliminary Draft – Subject to Revision
Wells Fargo Arena: August 2009 to July 2010
Event
Avg. Tickets Avg. Gross Avg. Ticket Price
p
g
683
$42,875
$
,
$
$63
REO Speedwagon
Justin Bieber
14,717
$639,226
$43
"Sesame Street Live"
1,124
$18,705
$17
Taylor Swift
13,264
$738,280
$56
Hillsong United
2,797
$66,320
$24
AC/DC
13,822
$1,229,551
$89
Elton John
14,250
$1,102,920
$77
George Strait / Reba / Lee Ann Womack
16,543
$1,324,582
$80
The Black Eyed Peas
14,000
$804,128
$57
Tim McGraw
13,350
$574,419
$43
Brad Paisley
9,866
$559,552
$57
Trans Siberian Orchestra
Trans-Siberian
10 394
10,394
$425 670
$425,670
$41
Miley Cyrus
14,174
$1,005,453
$71
Bruce Springsteen & The E Street Band
8,451
$678,928
$80
Britney Spears
11,815
$514,798
$44
Note: Reflects Pollstar reported
p
events. May
y not include other concerts,, family
y shows or sporting
p
g events.
Source: Pollstar.
Page 47
Confidential
APPENDIX D
NCAA/ACC TOURNAMENT SITES
Preliminary Draft – Subject to Revision
Page 48
Appendix D – NCAA/ACC Tournament Sites
NCAA Tournament Sites
 Arenas Under 15,000 Highlighted
2010 - NCAA Men's Basketball Tournament Sites (1st and 2nd Rounds)
Maximum
Arena
City, State
Capacity
Bradley Center
Milwaukee, WI
20,000
Dunkin' Donuts Center
Providence, RI
14,514
Ford Center
Oklahoma City, OK
20,817
HP Pavilion
San Jose, CA
20,000
HSBC Arena
Buffalo, NY
21,500
Jacksonville Veterans Memorial Arena
Jacksonville, FL
16,000
New Orleans Arena
New Orleans, LA
18,000
S k
Spokane
Veterans Memorial
i lA
Arena
S k
Spokane,
WA
A
12 638
12,638
Average
17,934
2009 - NCAA Men's Basketball Tournament Sites (1st and 2nd Rounds)
Maximum
Arena
City, State
Capacity
American Airlines Arena
Miami, FL
20,740
Greensboro Coliseum
Greensboro, NC
23,830
Hubert H. Humphrey Metrodome
Minneapolis, MN
NA
R
Rose
Garden
G d A
Arena
P tl d OR
Portland,
20 000
20,000
Sprint Center
Kansas City, MO
18,700
Taco Bell Arena
Boise, ID
13,390
University of Dayton Arena
Dayton, OH
14,000
Wachovia Center
Philadelphia, PA
22,000
Average
18,951
2008 - NCAA Men's Basketball Tournament Sites (1st and 2nd Rounds)
Maximum
Arena
City State
City,
Capacity
Alltel Arena
North Little Rock, AR
19,000
BJCC Arena
Birmingham, AL
19,000
Honda Center
Anaheim, CA
19,400
Pepsi Center
Denver, CO
20,000
Qwest Center Omaha
Omaha, NE
18,300
RBC Center
Raleigh, NC
19,722
St. Pete Times Forum
Tampa, FL
21,500
Verizon Center
Washington D
Washington,
D.C.
C
20 173
20,173
Average
19,637
Preliminary Draft – Subject to Revision
Basketball
Capacity
18,600
13,106
17,908
17,723
19,500
14,091
17,500
12 0 8
12,058
16,311
Luxury
Suites Club Seats
60
500
20
0
36
2,620
65
3,300
80
2,500
28
1,116
56
2,800
16
146
45
1,623
Basketball
Capacity
19,000
23,330
NA
19 980
19,980
18,197
11,985
13,400
21,000
18,127
Luxury
Suites Club Seats
20
1,100
24
NA
NA
NA
70
1 840
1,840
72
1,500
0
0
8
200
126
1,800
46
1,073
Basketball
Capacity
18,000
17,000
18,200
19,099
17,560
19,722
20,500
20 173
20,173
18,782
Luxury
Suites Club Seats
29
0
0
0
83
1,176
95
1,850
32
1,100
66
2,000
82
3,840
108
2 280
2,280
62
1,531
2007 - NCAA Men's Basketball Tournament Sites (1st and 2nd Rounds)
Maximum
Arena
City, State
Capacity
ARCO Arena
Sacramento, CA
17,500
HSBC Arena
Buffalo, NY
21,500
Lawrence Joel Veterans Memorial Coliseum Winston-Salem, NC
15,300
Nationwide Arena
Columbus, OH
20,000
New Orleans Arena
New Orleans, LA
18,000
Rupp Arena
Lexington, KY
23,500
Spokane Veterans Memorial Arena
Spokane, WA
12,638
United
i d Center
C
Chi
Chicago,
IL
2 000
25,000
Average
19,180
2006 - NCAA Men's Basketball Tournament Sites (1st and 2nd Rounds)
Maximum
Arena
City, State
Capacity
American Airlines Center
Dallas, TX
21,041
Cox Arena
San Diego, CA
13,000
Greensboro Coliseum
Greensboro, NC
23,830
J k
Jacksonville
ill Veterans
V t
Memorial
M
i l Arena
A
J k
Jacksonville,
ill FL
16 000
16,000
Jon M. Huntsman Center
Salt Lake City, UT
15,500
Palace of Auburn Hills
Auburn Hills, MI
22,076
University of Dayton Arena
Dayton, OH
14,000
Wachovia Center
Philadelphia, PA
22,000
Average
18,431
Basketball
Capacity
17,000
19,500
15,000
19,000
17,500
23,200
12,058
21 800
21,800
18,132
Luxury
Suites Club Seats
30
412
80
2,500
18
0
52
1,450
56
2,800
0
0
16
146
1 8
178
3 000
3,000
54
1,289
Basketball
Capacity
20,000
12,414
23,330
14 091
14,091
15,123
22,076
13,400
21,000
17,679
Luxury
Suites Club Seats
142
1,988
0
0
24
NA
28
1 116
1,116
0
0
193
700
8
200
126
1,800
65
829
Page 49
Appendix D – NCAA/ACC Tournament Sites
ACC Tournament Sites
 Recent Host Arenas have had an Average Basketball Capacity of Over 21,000
2006-2010 ACC Men's Basketball Tournament Sites
Year
2010
2009
2008
2007
2006
Arena
Greensboro Coliseum
g Dome
Georgia
Time Warner Cable Arena
St. Pete Times Forum
Greensboro Coliseum
Average
Preliminary Draft – Subject to Revision
City, State
Greensboro, NC
Atlanta,, GA
Charlotte, NC
Tampa, FL
Greensboro, NC
Maximum Basketball
Capacity Capacity
23,830
23,330
NA
NA
20,200
18,500
21,500
20,500
23,830
23,330
22,340
21,415
Luxury
Suites
24
NA
64
82
24
Club
Seats
NA
NA
2,300
3,840
NA
49
3,070
Page 50
Confidential
APPENDIX E
SITE ANALYSIS
Preliminary Draft – Subject to Revision
Page 51
Appendix E – Site Analysis
ARENA PROGRAM
• Multi-Purpose Event Center
• 15,000+ Seats
• 20-30 Suites
• 500 Club Seats
• On-site/Adjacent Premium
customer parking spaces – 500
spaces.
SITE REQUIREMENTS
• Urban Sites
Site Area Requirement
• Suburban Sites
Site Area Requirement
Desirable: 6 acres
Minimum: 5.05 acres
Desirable: 65 acres
without public transit
• Site Configuration allows acceptable building
configuration and exterior spaces
• Ability to build or lease parking spaces for premium
customers adjacent to arena
• Proximityy to adequate
q
pparking
g and transit within ½
mile
• Ability to accommodate service functions and
television truck parking
Preliminary Draft – Subject to Revision
Page 52
Appendix E – Site Analysis
Urban Design Factors
• Adequate site area and dimension
• Configuration
• Public perception
• Fan experience
• Visibility
• Safety and security
Economic Factors
• Property availability and relative costs
• Displacement and relocation
• Compensation
• Development Costs
• Leverage community assets
• Promote development and investment
• Potential positive impact on community
Transportation Factors
• Pedestrian circulation
• Vehicular access
• Public transportation
p
• Parking quantity
• Parking proximity
Timing Factors
• Acquisition timing
• Approvals
• Ownershipp issues
• Zoning
• Restrictions
Site and Utility Factors
• Utility infrastructure
• Environmental quality
Intangibles
Preliminary Draft – Subject to Revision
• Public
bli Support
• Risk
Page 53
Appendix E – Site Analysis
Site Selection – Preliminary Screening
 Seven Sites Evaluated – Preliminary Screening
 Site #1
Existing Coliseum Site
 Site #2
City Parking Lots Site (8th-10th Streets)
 Site #3
The Diamond Site
 Site #4
ABC Site
 Site #5
City Stadium Site
 Site #6
John Perel Property Site
 Site #7
Mayo’s Island Site
 Preliminary Site Evaluation Identified Four Preferred Sites
Preliminary Draft – Subject to Revision
Page 54
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 55
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 56
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 57
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 58
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 59
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 60
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 61
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 62
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 63
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 64
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 65
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 66
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 67
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 68
Appendix E – Site Analysis
Preliminary Draft – Subject to Revision
Page 69
Appendix E – Site Analysis
Site Selection – Additional Screening
Preliminary Draft – Subject to Revision
Page 70
Appendix E – Site Analysis
Site Selection – Additional Screeningg
(Weighted Average)
Preliminary Draft – Subject to Revision
Page 71
Appendix E – Site Analysis
Site Selection – Additional Screening
(Not Weighted)
Preliminary Draft – Subject to Revision
Urban Design Factors
Adequate site area and dimension
Configuration
Public perception
Fan experience
Visibility
Safety
y and security
y
Subtotal
Transportation
Pedestrian circulation
Vehicular access
Public transportation
Parking quantity
Parking proximity
Subtotal
Site and Utility Factors
Utility infrastructure
Environmental quality
Subtotal
Economic factors
Property availability and relative costs
Displacement and relocation
Compensation
Development Costs
Leverage community assets
Promote development and investment
Potential positive impact on community
Subtotal
Ti i Factors
Timing
F t
Acquisition timing
Approvals
Ownership issues
Zoning
Restrictions
Subtotal
Intangibles
Public Support
Risk
Subtotal
TOTAL POINTS
Site 1
Coliseum
Site 2
City Lots
Site 3
Diamond Site
Site 4
ABC Site
4
4
4
4
4
4
24
2
1
4
4
4
4
19
4
3
3
2
2
2
16
4
3
3
2
3
2
17
3
1
4
2
2
12
4
2
4
2
2
14
2
4
4
4
4
18
2
4
4
3
4
17
4
3
7
4
4
8
4
1
5
4
3
7
2
1
4
1
3
3
4
18
3
3
4
2
4
4
4
24
4
4
2
4
2
1
4
21
3
3
2
3
2
2
4
19
1
3
4
4
4
16
3
4
2
4
3
16
4
3
3
4
4
18
2
3
2
3
3
13
3
1
4
81
4
2
6
87
3
3
6
84
3
3
6
79
Page 72
Confidential
APPENDIX F
ARENA DEVELOPMENT CASE STUDIES
Preliminary Draft – Subject to Revision
Page 73
Appendix F – Arena Development Case Studies
Selected Case Studies
 The following analysis is intended to provide detail regarding arena development, sources/uses of
funds, and specific lease terms. The information is presented for illustrative purposes.
 The information contained herein has been obtained from sources believed to be reliable. However,
in some instances it is difficult to obtain complete information, particularly as it relates to sources
and uses of funds. In addition, figures
g
change
g over time and are subject
j to interpretation.
p
 Most information has been gathered from the following sources: arenas; municipalities; franchises;
public records; industry publications; and, our internal database. Figures have not been audited or
further verified.
verified
 It is important to note that some of the projects may include sources and/or uses of funds that are not
specifically related to the arena project. Examples include: land acquisition; infrastructure; etc.
 Development costs have not been adjusted to current dollars.
Preliminary Draft – Subject to Revision
Page 74
Appendix F – Arena Development Case Studies
Qwest Center ((Omaha,, Nebraska))
Q
The Qwest Center opened in 2003. The arena is part of a downtown redevelopment site which
includes a convention center, parking, and a Hilton Hotel. The Qwest Center includes over 1,100,000
squaree feet
squa
ee including
c ud g aan eexhibition
b o hall,
a , meeting
ee g space aandd thee aarena.
e a. Thee aarena
e a has
as a maximum
a
u
seating capacity of approximately 17,560. There are 32 luxury suites at the facility and approximately
1,200 club seats. The arena is home to the Creighton University men’s basketball team, the University
of Nebraska, Omaha men’s hockey team, family shows, concerts, and numerous other special events.
Qwest Center was funded in p
Q
part by
y pprivate donations ($
($75 million).
)
Arena:
Qwest Center
Construction Manager:
Kiewit Construction Company
Year Open/Renovated:
2003
Architect:
DLR Group
Arena Owner:
City of Omaha
Management:
Metropolitan Entertainment & Convention Authority
Total Cost:
See Sources/Uses Schedule
Concessionaire:
Levy Restaurants
Public Investment:
See Sources/Uses Schedule
Total Seating Capacity:
17,560
Private Investment:
See Sources/Uses Schedule
Luxury Suites:
32
Cost Overrun Responsibility:
To Be Confirmed
Club Seats:
1,200
New Construction/Renovation:
New Construction
Controlled Parking:
4,500
Sources: Qwest Center, City of Omaha and industry research.
Preliminary Draft – Subject to Revision
Page 75
Appendix F – Arena Development Case Studies
Qwest Center (Omaha, Nebraska)
Qwest Center Sources and Uses of Funds - Gross
Sources of Funds
Convention Center/Arena Bonds
Par Amount of Convention Center/Arena Bonds
$198,000,000
,
,
Original Issue Discount
($1,823,201)
Original Issue Premium
$20,799,747
Various Purpose Bonds
Par Amount of Various Purpose Bonds
$21,000,000
Original Issue Premium
$169,070
General Obligation Refunding Bonds
Par Amount of General Obligation Refunding Bonds $24,165,000
Original Issue Premium
$710,573
Private Donations
Total Sources
Uses of Funds
Convention Center
Arena
Infrastructure
Various Purposes
Escrow Fund
Costs of Insurance, including Underwriters' Discount
Total Uses
R
Rounding
di
Total Uses - Adjusted
Source: Qwest Center Official Statement.
Preliminary Draft – Subject to Revision
$216,976,546
$21,169,070
$24,875,573
$75,000,000
$338,021,189
$99,434,009
$108,188,989
$82,820,000
$21,001,474
$24,692,930
$1,883,360
$338,020,762
$427
$338,021,189
Page 76
Appendix F – Arena Development Case Studies
Qwest Center (Omaha, Nebraska)
Qwest Center Sources and Uses of Funds - Net
Sources of Funds
Bond Proceeds
Series A Bonds
Series B Bonds
Private Donations
Total Sources
$215,442,998
$139,097,846
$76,345,152
$
,
,
$75,000,000
$290,442,998
Uses of Funds
MECA
$207,622,998
Convention Center Costs
$99,434,009
Arena Costs
$108,188,989
City- Infrastructure Costs
$82,820,000
Total Uses
$290,442,998
Source: Qwest Center Official Statement.
Preliminary Draft – Subject to Revision
Page 77
Appendix F – Arena Development Case Studies
Oklahoma Cityy Arena (Oklahoma
(
City,
y, OK))
The Oklahoma City Arena, previously known as the Ford Center, was part of the City’s Metropolitan
Area Projects (MAPS) program that was intended to contribute to the redevelopment and
revitalization of the downtown area of Oklahoma City.
City The arena was initially constructed without a
major league tenant, with the hope that the City would be able attract a major league tenant in the
future. The arena served as the temporary home of the NBA New Orleans Hornets following
Hurricane Katrina and now serves as the home of the NBA Oklahoma City Thunder (formerly Seattle
Sonics)
Sonics).
Arena:
Oklahoma City Arena
Contractor:
Flintco Construction Co.
Year Open/Renovated:
2002/2009 Renovation
Architect:
Benham
Arena Owner:
City of Oklahoma City
Management:
SMG
Total Cost:
$87.7 Million
Concessionaire:
Savor
Public Investment:
See Sources/Uses Schedule
Total Seating Capacity:
20,817
Private Investment:
See Sources/Uses Schedule
Luxury Suites:
36
Cost Overrun Responsibility:
City of Oklahoma City
Club Seats:
2,620
New Construction/Renovation:
New Construction
Controlled Parking:
Not Available
Preliminary Draft – Subject to Revision
Page 78
Appendix F – Arena Development Case Studies
Oklahoma Cityy Arena (Oklahoma
(
City,
y, OK))
 Metropolitan Area Projects (MAPS) Funded by Temporary 5-Year $0.01 Sales Tax Approved 1993
 Sales Tax Extended by Vote for Additional 6-Months
6 Months (Expired 1999) (Sales Tax Increase Recently
Extended for Additional Ford Center Improvements)
 Over $309 Million was Collected by Sales Tax ($54 Million Earned in Interest)
 Public Projects
 Oklahoma City Arena
 AT&T Bricktown Ballpark
 Bricktown Canal (Shops/Restaurants/Entertainment/Etc.)
 Cox Business Services Convention Center – Renovation
 Civic Center Music Hall
 Oklahoma City Fairgrounds
 Oklahoma River (Landscape/Trails/Recreational Facilities)
 Library & Learning Center
 Trolley System
$87.7 Million
$34.2 Million
$32.1 Million
$63.1 Million
$52.4 Million
$14 0 Million
$14.0
$51.8 Million
$21.5 Million
$5.3 Million
 Projects are Debt-Free
Preliminary Draft – Subject to Revision
Page 79
Appendix F – Arena Development Case Studies
Oklahoma Cityy Arena (Oklahoma
(
City,
y, OK))
 2003 Study by Larkin Warner (Regents Professor Emeritus) at Oklahoma State University
 MAPS Served as Catalyst for Additional Downtown Development; Including
– Oklahoma Health Center
– Two Downtown Hotels
– Oklahoma City Museum of Art
– Oklahoma City National Memorial and Museum
– Office Buildings
– Upscale Residential Apartment Complex
– Bass Pro Shop
– Other
 MAPS and Additional Development Accounted for Approximately $943 Million in Central City
Development Projects
Preliminary Draft – Subject to Revision
Page 80
Appendix F – Arena Development Case Studies
Sprint Center (Kansas City, Missouri)
The Sprint Center opened October 10, 2007. The first event, an Elton John concert, was held October 13,
2007. Total construction costs for the arena project was approximately $276.1 million. The arena has a
maximum seatingg capacity
p y of 19,246 ((center stage
g configuration).
g
) For basketball and hockeyy events, the
Sprint Center seats approximately 18,630 and 17,297, respectively. There are 72 luxury suites and 1,706 club
seats in the arena. The arena previously hosted the AFL Kansas City Brigade and is the home of the College
Basketball Experience. Since its opening, the Sprint Center has hosted various sporting events, concerts, and
family
y shows includingg the Bigg 12 Conference Men’s Basketball Tournament, Garth Brooks, and Hannah
Montana, among others.
Arena:
Sprint Center
Contractor:
Mortenson Construction
Year Open/Renovated:
2007
Architect:
HOK Sport, Ellerbe Becket,
A
Arena
O
Owner:
Cit off Kansas
City
K
Cit (AEG)
City
Management Term:
35 Years
Management:
AEG
Total Cost:
See Sources/Uses of Funds
Concessionaire:
Levy Restaurants
Public Investment:
See Sources/Uses of Funds
Total Seating Capacity:
19,246 (Center Stage)
P i t Investment:
Private
I
t
t
S Sources/Uses
See
S
/U off Funds
F d
L
Luxury
S it
Suites:
72
Cost Overrun Responsibility:
[Shared]
Club Seats:
1,706
New Construction/Renovation:
New Construction
Controlled Parking:
64 (6,00 within 5-Minute Walk)
Preliminary Draft – Subject to Revision
360 Architecture,
A hit t
R f l Architects
Rafael
A hit t
Page 81
Appendix F – Arena Development Case Studies
Sprint Center (Kansas City, Missouri)
Sources of Funds
City of Kansas City
Original Budget
Additional Investment
Anschutz Entertainment Group
Original Budget
Additional Investment
R di
Rounding
Sources of Funds - Total
Uses of Funds
Land Acquisition/Site Development
Sales and Marketing
Design and Professional Services
Legal and Governmental Services
Project Administration
Arena Construction
Systems and Equipment
Permits, Testing, Fees, and Special Assessments
Insurance and Transaction Costs
Contingency
i
Uses of Funds - Total
Preliminary Draft – Subject to Revision
$222,900,000
$200,000,000
$22,900,000
$53,200,000
$50,000,000
$3,200,000
$40,103
$40
103
$276,140,103
$35,000,000
$35
000 000
$1,075,000
$13,085,557
$75,000
$4,190,061
$199,639,844
$10,149,220
$1,661,131
$475,980
$
$10,788,310
$276,140,103
Page 82
Appendix F – Arena Development Case Studies
Evansville Arena ((Evansville,, Indiana))
A new arena in Evansville, Indiana is currently under construction. The new state-of-the-art arena is
expected to host sporting events, concerts, exhibitions, and other events. The arena is expected to
have a capacity of 11,000
11 000 and include 21 luxury suites/club suites,
suites 92 loge seats,
seats and 516 club seats.
seats
Construction costs have been estimated at $127.5 million. Financing for the arena is expected to
primarily come from a food and beverage tax, riverboat (casino) revenue, and tax increment
financing.
Arena:
Evansville Arena
Contractor:
Hunt Construction
Year Open/Renovated:
2011
Architect:
Populous
Arena Owner:
City of Evansville
Management:
To be Determined
Total Cost:
See Sources/Uses Schedule
Concessionaire:
Not Available
Public Investment:
See Sources/Uses Schedule
Total Seating Capacity:
11,000
Private Investment:
See Sources/Uses Schedule
Luxury Suites:
21
Cost Overrun Responsibility:
Public Sector
Club Seats:
516 (Plus 92 Loge Seats)
New Construction/Renovation:
New Construction
Controlled Parking:
Not Available
Preliminary Draft – Subject to Revision
Page 83
Appendix F – Arena Development Case Studies
Evansville Arena (Evansville, Indiana)
 Project Funding
 Evansville Arena is Expected to Cost Approximately $127.5 Million
 Evansville Redevelopment Authority to Issue Bonds and Act as Landlord
 Evansville Redevelopment Corporation will be Tenant
 Sources of Funding Include:
– Food and Beverage Tax
– Casino Aztar Riverboat
» Gaming Revenue
» Admissions Taxes
» Lease Payments
– The Downtown Development Area Tax Increment Financing District
Preliminary Draft – Subject to Revision
Page 84
Appendix F – Arena Development Case Studies
Maverik Center (West
(
Valley
y City,
y, Utah))
The Maverik Center, built in 1997, has seating for approximately 10,400, with expansion up to 12,000, and includes
40 luxury suites, 1,750 club seats, and 3,000 parking stalls. Of the 40 luxury suites, 20 are located on the club
y suite level with the other 20 on the concourse level. The design
g of the arena affords for the construction
seat/luxury
of an additional 12 luxury suites and approximately 500 additional club seats. The arena hosts the ECHL hockey
Utah Grizzles, the Arena Football League Utah Blaze, concerts, and family shows, among others. The facility also
was the host venue for the Ice Hockey Championships at the 2002 Olympic Winter Games.
Arena:
Maverik Center
Contractor:
Turner Construction Company
Year Open/Renovated:
1997
Architect:
HOK Sport+Venue+Event
Arena Owner:
West Valley City
Management:
WVE, Inc. (Utah Grizzlies Affiliate)
Total Cost:
See Sources/Uses Schedule
Concessionaire:
Not Available
Public Investment:
See Sources/Uses Schedule
Total Seating Capacity:
10,400 (Expansion to 12,000)
Private Investment:
See Sources/Uses Schedule
Luxury Suites:
40
Cost Overrun Responsibility:
Public Sector
Club Seats:
1,750
New Construction/Renovation:
New Construction
Controlled Parking:
3,000
Sources: Municipal Building Authority of West Valley City, West Valley City, industry research, and internal database.
Preliminary Draft – Subject to Revision
Page 85
Appendix F – Arena Development Case Studies
Maverik Center (West Valley City, Utah)
Sources of Funds
Series 1996A Bond Proceeds
Series 1996B Bond Proceeds
City Contributions
State Contributions
Special Improvement District Bond Proceeds
Redevelopment Agency Bond Proceeds
Projected Interest Earnings on Construction Fund
Total Sources of Funds
$33,689,734
$7,150,000
$7,500,000
$1,900,000
$1,500,000
$5,825,000
$642,650
$58 207 384
$58,207,384
Uses of Funds
Construction Contract Guaranteed Maximum Price
Development Testing
Site Work and Related Expenses
Road Improvements
Parking Lot
Furniture, Fixtures, and Equipment
Land Acquisition
Debt Service Reserve Funds
Capitalized Interest (1)
Bond Insurance Premium
Issuance Costs (2)
Total Uses of Funds
$37,786,372
$2,522,468
$1,261,145
$1,500,000
$1,500,000
$554,000
$4,259,316
$4,130,000
$
$2,794,256
$1,025,421
$874,405
$58,207,384
( ) Interest capitalized
(1)
p
through
g November 1,, 1997.
(2) Includes underwriters' discount, printing, mailing, and other miscellaneous costs and trustee,
financial advisor, legal, and rating agency fees for the Series 1996A and 1996B Bonds.
Sources: Municipal Building Authority of West Valley City and West Valley City.
Preliminary Draft – Subject to Revision
Page 86
Appendix F – Arena Development Case Studies
Maverik Center (West Valley City, Utah)
 Repayment Sources
 Annual City Lease Payments
 Per-Ticket
Per Ticket Business License Fee ($1.00)
($1 00)
 Per-Vehicle Business License Fee ($1.00)
 Parking Revenues
 Revenues Generated by
y City’s
y Existingg Hotel Business Licensingg Gross Revenue Fee
 Private Donations
 Funds Received from the Salt Lake Olympic Organizing Committee (SLOOC)
 Naming Rights Revenues (if any)
 Funds Contributed or Fees Waved by Salt Lake County or other Governmental Entities
 Funds Appropriated by the Utah State Legislature
 Any Fee, Tax, Charge, or Imposition Levied by the City on Tickets, Parking, Admission
too oor Use oof thee Arena
e a in Excess
cess oof Cu
Current
e C
Charges
a ges
 Funds Generated by the Sale of Redevelopment Agency Bonds (Applied toward Land
Acquisition Costs and Construction of Parking Facilities)
 Debt Service on Bond
 Net Proceeds
d from
f
the
h Naming
i Rights
i h
 $7,000,000 Payment from SLOOC
Preliminary Draft – Subject to Revision
Page 87
Appendix F – Arena Development Case Studies
World Arena (Colorado
(
Springs,
p g , Colorado))
World Arena, located in Colorado Springs, Colorado, opened in 1998. The arena has a maximum
seating capacity of approximately 9,400. There are no luxury suites at the facility, but there are
approximately 298 club seats.
seats World Arena is home to the Colorado College men
men’ss hockey team,
team
family shows, concerts, and numerous other special events, among others. World Arena was partially
funded by the El Pomar Foundation.
Arena:
World Arena
Contractor:
CTL| Thompson
Year Open/Renovated:
1998
Architect:
James W. Nakai & Associates PC
Arena Owner:
World Arena (Non-Profit)
Management:
World Arena (Non-Profit)
Total Cost:
See Sources/Uses Schedule
Concessionaire:
Centerplate
Public Investment:
See Sources/Uses Schedule
Total Seating Capacity:
9,400
Private Investment:
See Sources/Uses Schedule
Luxury Suites:
0
Cost Overrun Responsibility:
To Be Confirmed
Club Seats:
298
New Construction/Renovation:
New Construction
Controlled Parking:
Not Available
Sources: El Pomar Foundation and World Arena.
Preliminary Draft – Subject to Revision
Page 88
Appendix F – Arena Development Case Studies
World Arena (Colorado Springs, Colorado)
Sources of Funds
El Pomar Foundation
City of Colorado Springs
Local Businesses/Individuals
Land Donation
El Paso County
Other Foundations
Colorado College
The Gazette
Interest Earnings
Individual Donation (Largest)
School District “Loan”
Arbitrage
Sale of a Land Parcel Proceeds
Operations Reserve Transferred to Construction
Total Sources of Funds
 Project Funding
Uses of Funds
Ice Hall
Land
Site Preparation
Furniture, Fixtures, and Equipment
Building
Offsite Improvements
Road
Drainage
Arena
Building
Furniture, Fixtures, and Equipment
Site-Work
Land
Miscellaneous
Carry/Finance
Administrative
Start-Up
Total Uses of Funds
$31,000,000
$7,000,000
$6,500,000
$3,300,000
$3,000,000
$ ,
$1,500,000
,
$1,500,000
$1,000,000
$750,000
$600,000
$450,000
$300,000
$200,000
$100,000
$57,200,000
$11,900,000
$1,100,000
$2,900,000
$200,000
$7,700,000
$4 500 000
$4,500,000
$3,500,000
$1,000,000
$38,700,000
$29,200,000
$1,700,000
$4,800,000
$3,000,000
$2,100,000
$
,
,
$1,200,000
$400,000
$500,000
$57,200,000
 Industrial Revenue Bonds were Issued as Construction Loan, but Repaid Through Funding
Sources Detailed Above
Preliminary Draft – Subject to Revision
Page 89
Appendix F – Arena Development Case Studies
Bi-Lo
Bi
Lo Center (Greenville, South Carolina)
The Bi-Lo Center located in Greenville, South Carolina opened in 1998. The facility has a maximum seating capacity of
approximately 15,951, including 30 luxury suites, and 1,000 club seats. The Bi-Lo Center is home to the East Coast
Hockey League (ECHL) Greenville Road Warriors and other athletic events, concerts, and family shows, among others.
Th Bi-Lo
The
Bi L Center
C t project
j t was funded
f d d by
b a public/private
bli / i t partnership
t
hi agreement.
t The
Th facility
f ilit is
i included
i l d d as a case study
t d
because of its unique financing structure. Prior to the undertaking of the project, the City of Greenville (City) had been
debating the development of a new arena/public assembly facility for reportedly 25 years. The Greenville Memorial
Auditorium District (District) owned a site for a facility, owned and operated, at a loss, an existing, yet outdated venue,
g The City
y and business community
y were both motivated
and had accumulated over $1.0 million cash for a new building.
by downtown development objectives, and were strong supporters of the arena project. The County of Greenville
(County) was reportedly a reluctant partner.
Arena:
Bi-Lo Center
Contractor:
Flour Daniel, Inc
Year Open/Renovated:
1998
Architect:
Odell Associates and AMI Architects
Arena Owner:
Grenville Memorial Auditorium District
Management:
Centerplate
Total Cost:
See Sources/Uses Schedule
Concessionaire:
Centerplate
Public Investment:
See Sources/Uses Schedule
Total Seating Capacity:
15,951
Private Investment:
See Sources/Uses Schedule
Luxury Suites:
30
Cost Overrun Responsibility:
To Be Confirmed
Club Seats:
1,000
New Construction/Renovation:
New Construction
Controlled Parking:
Not Available
Sources: Industry research and internal database..
Preliminary Draft – Subject to Revision
Page 90
Appendix F – Arena Development Case Studies
Bi-Lo
Bi
Lo Center (Greenville, South Carolina)
Sources of Funds
Series 1996A G.O. Bonds
Series 1996B Accommodation Fee Bonds
Series 1996C Taxable Project Revenue Bond
Series 1996B Subordinated Bond
Series 1996 Taxable Completion Bonds
District Cash
City Cash
State Cash
Accommodation Fee Collections
Vendor Contribution
Utility Cash
Investment Income
$12,000,000
$19,160,000
$19,390,000
$1,500,000
$2,300,000
$1,800,000
$650,000
$2 500 000
$2,500,000
$600,000
$1,600,000
$100,000
$2,260,000
Total Sources of Funds
$63,860,000
Uses of Funds
Project Funds (Construction)
Capitalized Interest (Series 1996C)
B d IInsurance (Series
Bond
(S i 1996B)
Costs of Issuance
Bond Underwriting
Upfront and Capitalized LOC Costs
$57,400,000
$2,750,000
$540 000
$540,000
$1,000,000
$760,000
$1,410,000
Total Uses of Funds
$63 860 000
$63,860,000
Sources: Industry research and internal database..
Preliminary Draft – Subject to Revision
Page 91
Appendix F – Arena Development Case Studies
Bi-Lo
o Ce
Center
e (G
(Greenville,
ee v e, Sou
South C
Carolina)
o
)
 Project Funding
 Public Debt Secured byy Dedicated,, Unencumbered Property
p y Tax Revenues and a New
Accommodations Fee of 3.0% (2.3% Dedicated to Arena Debt Service and 0.7% Dedicated
to Convention Center)
 Taxable Bond Debt is Serviced by Arena Gross Revenue Pledge, Secured by Facility
Mortgage, Letter of Credit from Bank of America (Nations Bank), and Income (Not Debt)
Guarantee from Facility Manager and Concessionaire
 Miscellaneous
 Tax-Exempt Status of Bonds was Achieved by:
– Separating the Financing with Separate Structures (i.e., One an Asset Based and One a
Contract Purchase Transaction);
– Asset
A t Based
B d Structure
St t
was Supported
S
t d by
b Project
P j t Revenues,
R
S
Secured
d by
b a Leasehold
L
h ld
Mortgage and Letter of Credit, but was Taxable; and
– Purchase Contract Entered into by the City and County with the District, was Secured
by District Appropriations of Hotel Taxes and Bond Insurance, and was Tax-Exempt
(AAA Bonds)
Sources: Industry research and internal database..
Preliminary Draft – Subject to Revision
Page 92
Appendix F – Arena Development Case Studies
Save Mart Center (Fresno, California)
The Save Mart Center (Center) is a multi-purpose event center located on the campus of California State
University, Fresno (Fresno State). The Center opened in 2003 and includes approximately 16,500 seats,
32 luxury
l
suites
it andd 2,000
2 000 club
l b seats.
t The
Th Center
C t hosts
h t Fresno
F
St t athletic
State
thl ti events,
t including
i l di Fresno
F
State men’s and women’s basketball, and serves the San Joaquin Valley region as a site for other athletic,
cultural, and entertainment events.
Arena:
Save Mart Center
Contractor:
Clark Construction Group, Inc
Year Open/Renovated:
2003
Architect:
Sink Combs Dethlefs
Arena Owner:
California State University, Fresno
Management:
SMG
Total Cost:
See Sources/Uses Schedule
Concessionaire:
Ovations
Public Investment:
See Sources/Uses Schedule
Total Seating Capacity:
16,500
Private Investment:
See Sources/Uses Schedule
Luxury Suites:
32
Cost Overrun Responsibility:
To Be Confirmed
Club Seats:
2,000
New Construction/Renovation:
New Construction
Controlled Parking:
Not Available
Sources: California State University, Fresno.
Preliminary Draft – Subject to Revision
Page 93
Appendix F – Arena Development Case Studies
Save Mart Center (Fresno, California)
Sources of Funds
Senior Series 2002 Bonds
Senior Series 2002 Bonds Net Original Issue Discount
S b di
Subordinate
S
Series
i 2002 B
Bonds
d
Subordinate Series 2002 Bonds Original Issue Discount
Seat Licenses, Sponsorships and Naming Rights, and Private Fundraising – (1)
Interest Earnings
Accrued Interest
$69,475,000
($334,878)
$5 000 000
$5,000,000
($180,687)
$36,809,706
$2,075,345
$349,617
Total Sources of Funds
Uses of Funds
Construction Costs
Guaranteed Maximum Price
Architect Fees
Project Management
Owner Contingency
Owner Development Costs
Furniture, Fixtures & Equipment
Miscellaneous
Capitalized Interest – (2)
Debt Service Reserve Accounts
Cost of Issuance – (3)
Total Uses of Funds
$113 194 103
$113,194,103
$95,612,000
$85,965,000
$2,240,000
$1 227 000
$1,227,000
$2,000,000
$1,000,000
$2,000,000
$1,180,000
$9,041,823
$6,616,867
$1,923,413
$113,194,103
(1) Projected revenues.
( ) Includes capitalized
(2)
p
interest to February
y 15,, 2004 and accrued interest.
(3) Includes the underwriter’s discount, legal fees, and certain other fees, costs, and expenses
Sources: California State University, Fresno.
Preliminary Draft – Subject to Revision
Page 94
Appendix F – Arena Development Case Studies
Save Mart Center (Fresno, California)
 Project Funding
 Event
E t Revenues
R
are Pledged
Pl d d to
t Secure
S
P
Payments
t off Bonds
B d
– Arena Income
– Ground Lease ($750,000 Annually)
– Bulldog Foundation MOU (Payment not to Exceed $1,375,000 Annually)
– Student Seating Purchase Agreement (Payment of $300,000 Annually for 2,000 Seats)
Sources: Industry research and internal database..
Preliminary Draft – Subject to Revision
Page 95
Confidential
APPENDIX G
SPORTSQUEST DEVELOPMENT
Preliminary Draft – Subject to Revision
Page 96
Appendix G – SportsQuest Development
SportsQuest
p
Q
Overview
 SportsQuest Development Occurring in Stages (East and West Campus)
 $250 Million,
Million 250 Acre Mixed Use Sports Complex in Chesterfield County,
County VA
 Intersection of Route 288 and Powhite Parkway
 East Campus







17 Soccer Fields
18 Hole Disc Golf Course
5k Cross Country Running Trail
Festival Park – 8 Acres of Meeting and Event Facilities
2,500 Seat Outdoor Amphitheatre (18 Luxury Suites)
20 000 Sq.
20,000
S Ft.
Ft Food
F d Court
C t
Parking Lots
 9 of 17 Soccer Fields, Festival Park and Parking Lots Were Scheduled to Open Labor Day Weekend
2010
Preliminary Draft – Subject to Revision
Page 97
Appendix G – SportsQuest Development
SportsQuest
p
Q
Overview (Continued)
(
)
 West Campus










Velodrome
Aquatics Center
Fitness Center
Ice Rink
Championship Field & Track
Field House
Medical Building
Restaurant & Retail Space
Hotel
6,500 Seat Arena (Targeting ECHL Team)
 West
W t Campus
C
I t d d Open
Intended
O
i 2012
in
Preliminary Draft – Subject to Revision
Page 98
Appendix G – SportsQuest Development
SportsQuest
p
Q
Overview (Continued)
(
)
 Public Financing Overview (To Be Confirmed)
 $4
$4.33 Million Committed from County to Date
– 20 Year Lease of 9 Soccer Fields, a Gym and a Senior Center
» Gym and Senior Center to Open in 2013
 County and State Had Approved $30 Million of Federal Stimulus Bonds
– Bonds Were Originally Scheduled to Be Issued by October 2010
 Incremental Public Funding Based on Performance
– By 2013, Sports Quest Must Have 400 Employees and Have Invested More Than $100
Million into the Project
» If Milestones are Reached, the County Will Provide a Grant Equal to Five Consecutive
ea s oof Property
ope y aandd Sa
Sales
es Taxes
a es
Years
Preliminary Draft – Subject to Revision
Page 99
Appendix G – SportsQuest Development
SportsQuest
p
Q
Overview – Site & Facilities
Preliminary Draft – Subject to Revision
Page 100
Confidential
LIMITING CONDITIONS AND ASSUMPTIONS
Preliminary Draft – Subject to Revision
Page 101
Limiting Conditions and Assumptions
This analysis is subject to our contractual terms, as well as the following limiting conditions and assumptions:
 The analysis has been prepared for internal decision making purposes of the Client only and shall not be used for any other
purposes without the prior written permission of Barrett Sports Group, LLC.
 The analysis includes findings and recommendations; however, all decisions in connection with the implementation of such
findings and recommendations shall be Client’s responsibility.
 Ownership and management of the arena are assumed to be in competent and responsible hands.
hands Ownership and
management can materially impact the findings of this analysis.
 Any estimates of historical or future prices, revenues, rents, expenses, occupancy, net operating income, mortgage debt
service, capital outlays, cash flows, inflation, capitalization rates, yield rates or interest rates are intended solely for
analytical purposes and are not to be construed as predictions of the analysts. They represent only the judgment of the
authors based on information provided by operators and owners active in the market place, and their accuracy is in no way
guaranteed.
d
 Our work has been based in part on review and analysis of information provided by unrelated sources which are believed
accurate, but cannot be assured to be accurate. No audit or other verification has been completed.
 Current and anticipated market conditions are influenced by a large number of external factors. We have not knowingly
withheld any pertinent facts, but we do not guarantee that we have knowledge of all factors which might influence the
operating potential of the facility. Due to rapid changes in the external factors, the actual results may vary significantly
from estimates presented in this report.
 The analysts reserve the right to make such adjustments to the analyses, opinions, and conclusions set forth in this report as
may be required by consideration of additional data or more reliable data which may become available.
 The analysis is intended to be read and used as a whole and not in parts. Separation of any section or page from the main
body of the report is expressly forbidden and invalidates the analysis.
 Possession of the analysis does not carry with it the right of publication. It shall be used for its intended purpose only and by
the parties to whom it is addressed. Other parties should not rely on the findings of this report for any purpose and should
perform their own due diligence.
 Our performance of the tasks completed does not constitute an opinion of value or appraisal, or a projection of financial
performance or audit of the facility in accordance with generally accepted audit standards. Estimates of value (ranges) have
been prepared to illustrate current and possible future market conditions.
 The analysis shall not be used in any matters pertaining to any financing, or real estate or other securities offering,
registration, or exemption with any state or with the federal Securities and Exchange Commission.
 No liability is assumed for matters which are legal or environmental in nature.
Preliminary Draft – Subject to Revision
Page 102