2nd Quarter 2012 QUARTERLY MIXER

2nd Quarter 2012
QUARTERLY MIXER
A NOTE FROM BOB 2nd Quarter Successes
I would like to congratulate everyone on a successful close to our suppliers’
fiscal year endings that take place during the Second Quarter. We trended
above the national average on several of our brands which reinforces our
ability to perform at the highest levels here in Florida. Year to date our organic
growth is slightly more than 6% which outpaces the state’s organic growth of
2%.
a note
from
rinon
Bob D
Reflecting on the first half of the year reminds me of a term that is often used
in long distance races, negative splitting. Many athletes use negative splitting
to ensure they finish the second half of a race stronger than the first half which
gives them overall better performance and results. In the type of endurance business we are in, it is
just as important to keep our eyes on the prize and finish the second half of the year even stronger
than the first. I look forward to continuing our positive growth trends, a successful close of the year,
and testing the negative split theory with
you all in the Dolphins Cycling Challenge.
DOLPHINS CYCLING CHALLENGE
Join Premier Beverage Company and Bacardi to
participate in the Dolphins Cycling Challenge!
Who: The Dolphins Cycling Challenge benefiting the University of Miami Sylvester
Comprehensive Cancer Center
What: A charity cycling ride: There are six cycling routes and distances ranging
from 30 miles to 170 miles. Something for every level!
When: November 3 & 4, 2012
Why: See Bob and Eric in bike shorts!
For additional information visit the Dolphins Cycling Challenge http://ridedcc.com
SAFETY CORNER
Premier Beverage Company's Miramar location hosted their Quarterly safety meeting for all warehouse associates. A representative
from the National Crime Stop Program spoke to the group on identity theft, home security and personal security tips. Each associate
received a handout that listed important information, including:
• How to acquire a free credit report ( www.annualcreditreport.com)
• How to find information on an internet company, brick mortar business, or contractor you are considering doing business (www.bbb.com)
By Keith Hathaway
COACH'S CORNER: Building Leaders
TRAINING:
Coaching Is Everyone's business…
As you might know, Premier Beverage has set a goal to become a World
that they would like to work on with their manager. Their manager then
Good coaching can produce remarkable results. Individuals become
energized (or re-energized) about their work and take full ownership of
their performance and their careers.
Everyone wins when we become a
There are a variety of
great sessions you can
take to enhance your
skills, or just take a refresher course to remind yourself what’s out there. Please click
on the link below and add it to your Favorites on your Browser.
You can then scroll through all the various Tutorials and Sessions
!
Boys & Girls Club: Tampa
Premier
Beverage
Company was a generous donor to the
construction of the
new Riverview Boys
and Girls Club, near
Tampa, Florida. Premier friend and site
developer of our
Tampa Facility, Bing
Kearney, connected
us with this wonderful organization. Just a few months after opening their doors, the Boys &
Girls club hosted a Grand Opening event to thank their donors.
Premier Beverage and their supplier partners were proud sponsors of the
grand opening and many associates attended to support the cause.
1
Many of you may
be aware of the
E-Learning capabili-
Tampa
Purple Wine Company
and Zonin USA were
proud sponsors of the
23rd Annual Abilities
Wine Tasting, held at
the Armed Forces History Museum in Largo,
FL. This Memorial Day
Weekend event supported disabled military
veterans with fundraising efforts from a number of local businesses and community members.
With 20 restaurants, some
great wines and an impressive silent auction,
guests were treated to a
phenomenal evening of
wine and food and a fascinating look at the defense
of our nation.
EXECUTIVE CORNER: • Alan Paquette, Vice President of Wine
Alan started working in the wine and
spirits business in 1994 as a distributor Sales Representative in Miami
Beach during the early days of South
Beach. A few years later in 1996, he
went to work for Majestic Fine Wines
and soon moved on to work in many
large U.S. markets including Florida,
Massachusetts, New York, New Jersey, Texas and Illinois. During this
time he held various positions within the company including Regional
Manager and up to Divisional Vice President.
In January of 2012 Alan joined the Premier team as Vice President of
Wine. When asked Alan how he ended up with Premier, he said “…It was
interesting. After working in so many markets, I experienced almost every
major wholesaler in the country, but I was most impressed by Bob and Eric
and how they ran Premier Beverage Company.”
As the current VP of Wine, Alan’s main focus is to define Premier’s relevance to both our suppliers and customers. An important piece of this
is developing strategies with the wineries to create goals that meet their
expectations and are aligned with the market’s potential.
Alan believes that personal and business activities must have a shared
benefit, whether it is in dealing with associates, customers or suppliers.
He lives by Napoleon Hill’s philosophy that “You don’t get anything without giving something first”.
Alan shared the following quote;
It is literally true that you can succeed best and quickest by helping others
to succeed.Anything you do to and for another person, you do it to and for
yourself” ― Napoleon Hill
Alan loves to talk about wine history, wine and food experiences and classic rock. He is a musician at heart, and finds solace on many a Sunday
afternoon with one of his favorite guitars.
HR CORNER • Welcome Rosanne Mathews
We are pleased to welcome the newest addition to our executive team, Vice President of Human Resources,
Rosanne Mathews. Rosanne is a New Jersey native, but has lived in South Florida since 1999. She has worked in the
HR industry for many years, including Senior Executive positions at Perry Ellis and Sports Authority. Earlier in her
career she worked as a Compensation Manager and Plant HR Manager for Haagen- Dazs. As a Regional HR Manager
for Haagen-Dazs she was responsible for 10 distribution centers- the position she feels brought her the greatest
knowledge for her to use in her role with Premier.
Before joining the Premier team, she ran her own HR consulting business, which provided clients with executive
level HR services for staffing, compensation, employee relations and organization development issues. While consulting for a client, Rosanne came across the Premier HR position posted online and felt she couldn’t pass it up. A
short time later, we welcomed her to the team!
In her free time, Rosanne is a certified group fitness instructor and teaches both Yoga and Spinning classes. She is also a huge tennis fan and player,
an actor with a theater group and a ballet, tap and jazz dancer. On top of all of this, she also has had a DJ/Karaoke business! She is a born entertainer.
At work, Rosanne encourages a “self-actualization” environment where there is an emphasis on learning and developing, something that impressed her at
Premier Beverage. “The distinguishing factor of any organization is their people”, says Rosanne, and she believes the people at Premier are outstanding!
DRINK CORNER
Tewnty Four Cabernet Sauvignon
by Charles Woodson
Football player Charles Woodson gained an affinity for wine in the
summer of 1998 when he arrived in Napa Valley for training camp
while playing for the Oakland Raiders. Interested in learning more
about the art of making fine wine, he partnered with one of the industry’s preeminent winemakers, Gustavo A. Gonzalez. They soon
partnered to create an outstanding Cabernet Sauvignon, that retails for $150.
Charles Woodson Cabernet Sauvignon is an explosion of bright fruit
with a hint of pepper. Plum, blackberry and ripe cherry give way
to a soft vanilla oak finish. Firm tannins and balanced acidity create
an elegance and structure that will ensure a long and rewarding life
in the cellar.
Exclusiv Vodka
From the gently rolling wheat fields of Moldova, near the shores of the Black Sea, comes
an excit- ing new vodka steeped in Russian
tradition begun centuries ago. A
spirit so exclusive in taste it had to
be named Exclusiv!
New to the market- Exclusiv Rosé Vodka:
Raspberry Vodka made with Moscato Rose Wine. With its
light rosé color and a slight aroma of moscato, wine and berries, Exclusiv Rosé Vodka is the only vodka of its kind.
2
SUCCESS STORIES
Tampa Account Executive,
Mike Lewis and Field Sales
Manager, Klark Kelley put
together an impressive 50
case Murphy-Goode Operation Homefront display
at MacDill Air Force Base.
Murphy Goode is a proud
supporter of Operation
Homefront and its mission
to provide emergency assistance to military families.
MARTINI is proud to annouce that Asti won the Gold Medal at
the 2012 San Francisco International Wine Competition! This
prestigious award certifies MARTINI Asti as a superior wine, as it
competed against more than +4,500 other wine brands. Also, this
year’s competition had the largest number of entries in its 32-year
history, making it the most competitive contest yet.
The Gold Medal recognizes the Brand’s outstanding attributes:
•Premium taste with 100% Moscato Bianco grapes
•Premium quality- Rated DOCG, Italy’s highest quality designation
•Superior craftsmanship- based on 150 years of winemaking history
•100% Handpicked grapes
•••
Wal Mart 3625 in
South Florida was recently home to a 60
case House of Grey
Goose Display. This
was an incredible accomplishment by Sales
Representative, Baker
Blanding, as it took
nearly two months to
finalize. His patience
paid off!
•••
Congratulations to
Premier
Package
Division Sales Representative,
Scott
Lourenco, on putting together a 75
case Exclusiv Vodka
display at Absolute
Liquors in Tampa, FL.
The display featured
the newest Exclusiv
flavor, Peach. Scott
was also the 2011
Salesperson of the
Year for this division,
his third title in a row. Great job!
The Groove at Universal's City Walk in
Orlando hosted the
US National 3Style
Finals, sponsored by
Grey Goose and Red
Bull. With over 1200
people in attendance, the account
went through over
30 cases of Red Bull
and Red Bull Sugarfree. The Groove
also ran a $5 Grey Goose feature for the night, which resulted
in sales of 927 cases of Grey Goose 80, 105 cases of Cherry Noir,
32 cases of Citron, 61 cases of L'Orange and 19 cases of La Piore.
Great job by Account Development Specialist Lisa Bridges and Red
Bull Ambassador Kenny Mosseri!
•••
Congratulations to Sales Representative
Taralyn Long for putting together a 70
case Madria display! The display, which
is at Western Beef in Pembroke Pines,
is cross-merchandised in the produce
department; a creative way to increase
sales.
Job well done by Premier Package Account Executive Doug
Hechler and Field Sales Manager,
Frank Tammero on replacing a
competing brand's product with
New Amsterdam Vodka on this
endcap 50 case display, at Wal
Mart in Lauderdale Lakes, FL.
Congratulations!
Great job by Doug Hill, David
Ottley, and Larry Denato on
building this 150 case Three Olives Display at Cash's Liquors in
Jacksonville.
•••
•••
Great job to Orlando
Package sales representative Kevin Stephenson
and Field Sales Manager
Ritch Watson on securing
this 40 case "Red Carpet"
Grey Goose Cherry Noir
display at Pat's Liquor
Leaf & Wine.
Great job by Orlando Account
Development Specialists Phil
King & Justin Wahl on putting
together a "I Love the 80’s"
party at Parliament House. The
event featured $6 Three Olives
Loopy Cocktails and shots.
•••
•••
Jack Daniels continues to
show its support for the Zac
Brown Band in ABC stores
across Florida, most recently
in Kendall. Congratulations to
ABC Account Executive, Kevin
Jarnutowski, for putting together this display.
•••
Wal-Mart in Jacksonville was recently home to a 25 case 1.75 liter
Jack Daniel's and Zac Brown Band
display. Congratulations to Field
Sales Manager Ryan Vance and Account Executive Jonathan McIntire
for putting this together.
•••
•••
•••
3
•••
Total Wine
in Pinecrest,
FL was home
to a 61 case
Jack Daniel’s
Black
and
Honey creative display.
This
impressive
Fourth of July
Bacardi
display,
located at Publix
in Pasadena, FL,
was organized by
Kevin O’Malley,
Merchandising
Manager and Lauren Carr, Point of
Sale Representative. Congratulations on a job well
done!
Great job by sales representative
Glenn Barrantes and Field Sales Manager Dan Ross on selling in this 40 case
Mirrasou display to Publix in Miami. It
is the front endcap of the store. Congrats!
•••
Gallo Winery put together a “Blend
Bonanza” program to feature the recent HOT trends in Red Blends. Field
Sales Manager, Jason Perkins and
Sales Representative Andre Henderson presented a 40 case program of
mix and match
blends to A1A
Wine and Spirits in Jupiter.
This was an
outstanding
team effort in
getting
permanent locations in this
independent
account. All of
this product
has since sold
through, and
was refilled with many other Premier programs. Great job!
4
PREMIER BEVERAGE Steps up for Students
Premier Beverage Company and Step Up For Students Celebrate Education
with a large contribution at the “Ensuring a Sustainable Future” Event.
Thursday night,May 17th, nearly 50 guests arrived at Premier Beverage Company’s state-of-the-art facility in Tampa for an event celebrating the company’s commitment to sustainability – both literally and figuratively.
Premier planned the event to celebrate their involvement with the Florida
Tax Credit Scholarship Program, Step
Up For Students. Premier contributed
enough to fund more than 3,200 scholarships to the Step Up For Students
Program in 2011. At the event, Premier
announced its 2012 pledge to Step Up
For Students: $25 million.
This contribution will fund 5,594 scholarships, which students can use toward
tuition at one of approximately 1,350
Florida schools.
“Our company recognizes that today’s
students are tomorrow’s business and political leaders, so it is in our best interest, and theirs, to help them find the educational opportunities they need
to succeed,” said Bob Drinon, President and CEO of Premier Beverage Company. “We are thrilled to announce our contribution, and we look forward to
hearing all of the success stories that will result from it.”
Miami Marlins outfielder Logan Morrison and the Clevelander recently introduced a new frozen drink to support the American Lung
Association. Premier Beverage Company and Three Olives Vodka are
proud sponsors of the LoMo Home Run Cocktail, which is a specialty
drink that combines all of The Clevelander’s famous frozen drinks.
Morrison has put his own unique twist on the drink by encouraging
fans to “LoMo” at The Clevelander for a free floater of Three Olives
Vodka with each “Home Run” order. The “LoMo” is a pose created by
Morrison when one reclines on their side and confidently points at
an imaginary camera. He introduced “LoMoing” in a Twitter contest
at the beginning of the year. Nick Doyle, Premier Beverage Company
5
At the event, guests had the opportunity to tour the distribution facility. Premier’s Tampa facility is one of the largest LEED-certified projects in Florida,
and is located on a nature preserve. The distribution center features a reflective white TPO roof system, storm water collection locations for irrigation,
and a water-cooled, chilled-water HVAC system.
“Premier Beverage Company’s commitment to low-income students is incredible, and we are honored to count this company as a partner in our mission to help Florida families choose
the educational environment that
works best for their children,” said
Step Up For Students President
Doug Tuthill. “The sheer number
of students who will be affected
by this contribution is astonishing.
Literally thousands of lives will be
positively changed, because of Premier’s generosity.”
The scholarships are funded by
corporations that redirect certain
types of Florida tax liabilities to
Step Up For Students in exchange for dollar-for-dollar tax credit. Since the
scholarship program’s inception in 2001, the corporate community has contributed more than $900 million to provide educational opportunities for
Florida’s underserved families.
Vice President explains, “After spending time with Logan
and learning of his commitment to the American Lung Association in honoring his father, Premier Beverage and the
Clevelander committed to supporting his efforts by creating
a cocktail that tied all three partners together in a fun and
positive manner. Three Olives was the perfect brand as it
mirrors Logan’s fun and enthusiastic approach to life and allows everyone to have a little fun while supporting the very
serious and worthwhile cause that the American Lung Association champions.”
Proceeds from the new beverage will directly support the
American Lung Association, the main partner and recipient of Morrison’s charitable efforts. “Logan has been a true
hero for the American Lung Association. He shares our
passion in the crusade against lung cancer and his efforts
have truly made a difference in our
ability to fight this disease” says
Carol Ruggeri, Executive Director of the American Lung Association in
South Florida. Over the past two years, the
American Lung Association and Morrison
have come together for various projects,
highlighted by “LoMo Camp for a Cure,”
raising over $230,000 for the non-profit’s Florida chapter.
AROUND THE STATE Tampa  Orlando  Miramar  Jacksonville  Pensacola
US VS. SCOTLAND SOCCER WITH EL JIMADOR:
TAMPA
JACKSONVILLE
MIRAMAR
SUNCOAST SUPER BOAT GRAND PRIX: TAMPA
US VS. SCOTLAND SOCCER WITH EL
JIMADOR: JACKSONVILLE
SALESPERSON OF THE YEAR
SALES AWARD DINNER: TAMPA
SUNCOAST SUPER BOAT GRAND PRIX: TAMPA
TPC GOLF TOURNAMENT: JACKSONVILLE
THREE OLIVES S'MORES KICKOFF: TAMPA
INFINIUM BARTENDER COMPETITION: ORLANDO
6
AROUND THE STATE Tampa  Orlando  Miramar  Jacksonville  Pensacola
PASCUAL TOSO
WINE DINNER: TAMPA
BERN'S WINE FESTIVAL: TAMPA
BERN'S WINE FESTIVAL: TAMPA
PETSET'S MOONLIGHT & MARTINIS:
FORT LAUDERDALE
LAS OLAS WINE & FOOD FESTIVAL
LAS OLAS WINE & FOOD FESTIVAL
LAS OLAS WINE & FOOD FESTIVAL
PETSET'S MOONLIGHT & MARTINIS:
FORT LAUDERDALE
THE BEST OF SARASOTA
RIVERWALK TRUST'S BURGER BATTLE:
FORT LAUDERDALE
BUONICONTI BASH: CORAL GABLES
FLORA BAMA MULLET TOSS
FLORA BAMA MULLET TOSS
AMERICAN BEVERAGE MARKETERS
INCENTIVE TRIP