Morphis 20 Seat Simulator Executive Summary

Morphis 20 Seat Simulator
Executive Summary
August 2007
Metropolis Entertainment
In less than a single decade, Metropolis Entertainment has emerged
as one of the UK’s leading suppliers of audio visual technology,
special effects, simulation based attractions and, content
production.
Its skills extend from creative design through hardware and software
engineering, project management and systems integration, to onsite installations and on-going support.
Its business is truly international with recent projects as far apart as
Hong Kong and Muscat; Moscow and New York; Houston and Abu
Dhabi.
Morphis ESP simulator capsule, Toyota Headquarters, Middle East
Its client base reads like a who’s who of the world’s most prestigious
museums, retail outlets, visitor attractions and corporations.
And its professionalism and capability is summed up by the receipt,
in 2004, of The Museum and Heritage Award of Excellence for its
3D/4D theatre installation at Kalamazoo Aviation History Museum in
the United States.
External LED lighting, Cartier Building, New York
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Metropolis’s rapid emergence has been achieved through organic
growth and investment in its core lighting, audio visual and special
effects businesses combined with the acquisition, in 2005, of AI
Camber Entertainment, the established world leader in simulation
based attractions for the entertainment, museums and corporate
market sectors.
Audio visual display at West Ham Football Club
Lighting design for Daimler Chrysler
Lighting design for Daimler Chrysler
In audio visual and effects, Metropolis has developed cohesive
sound, light and image technologies to create environments or
change moods in a wide range of venues from Museums and visitor
attractions to themed bars and restaurants. In all cases, Metropolis
can create complete system solutions from design through to
installation and, with Metropolis Films, even create original content.
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Metropolis Entertainment, formerly AI Camber provides a wide
range of simulation and auditorium systems ranging from 8 to 20
seat capsule simulators to full 3D/4D effects theatres with up to 200
seats. Recent projects have seen the installation of an 8-seat
simulator and high definition effects theatre for Toyota’s new
regional headquarters in the Middle East, as well as the provision of
four mobile simulators for GE and Coca-Cola in the Olympic village
at the 2006 Turin Winter Olympics.
Effects Theatre installed at Toyota Middle East Headquarters
Mobile Morphis 20 Simulator for General Electric Company
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To support these projects, Metropolis Films created a number of
exclusive ride films in both live action and animation that included a
Formula One ride with Ralf Schumacher and a journey through the
latest GE jet engine.
Morphis ESP Simulator installed at the Toyota Headquarters in the Middle East
The team at Metropolis is probably the most experienced in the
world with a corporate CV ranging from backgrounds as diverse as
mainstream flight simulation, computer sciences, film and television
production, lighting and attraction design and large scale project
management.
Still scene from a Metropolis Films production
And it’s that knowledge together with its ability to apply a very
rapidly expanding technology base precisely to its clients’ needs
that sets Metropolis apart as the market leader in its field.
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Morphis 20 Seat Simulator
The Morphis 20 simulator was designed in the late 1990’s to
move the capsule simulator product forward into the next
generation.
The design team of Steve Judd and Paul Spence at Camber
Entertainment was complemented by automotive stylist Steve
Harper to create a product that today has more than stood the
test of time. Central to the initial design criteria was to
incorporate the lessons learnt from production of the Venturer
14, of which some 600 or so were sold under the management
of Spence and Judd at Thomson Entertainment.
Morphis 20 installed at Kalamazoo Aviation History Museum
Significant improvements therefore materialised in both
aesthetic and ergonomic design as well as the use of new and
emerging technologies.
Continuous development and
evolution has taken place so that today’s Morphis benefits from
advances like 3D and high definition visual systems; LED lighting
and state of the art digital control.
More than 70 Morphis simulators have been built so the product
reliability and durability are fully proven as is the revenue
generating potential at the point of sale.
Morphis 20s installed at Opel Live, Germany
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Morphis ESP: Technical Specification
Capsule
The capsule comprises an ergonomically designed GRP
moulding with a gel coat or paint finish in a wide choice of
colours. Two extra wide doors are provided for ease of access
to the four rows of seats which are arranged at different levels
enabling all passengers a clear view of the front mounted
screen. A high resolution LCD projector is provided and the
experience is completed with the provision of a unique three
dimensional surround sound system.
Still frame from Astro Canyon Coaster ride film
Bench seating for 20 people is provided as standard although
individual seating configurations may be accommodated.
Estimated throughput for the simulator is based upon a six
minute load / ride / unload system:Per hour 10 rides @ 20 passengers = 200 passengers per hour
Based upon 10 hours of operation = 2,000 passengers per day
Morphis 20 installed at the Smithsonian Air and Space Museum
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Motion Base
A hydraulically driven three degrees of freedom (3 DOF) motion
base provides the motive power for the movement of the
capsule which is suitable for bolting direct to a concrete pad or
to a fabricated base. This allows the passengers within the
capsule to experience accelerations in almost all directions,
according to the motion cues provided by the ride software.
The motion base is a fabricated steel structure complete with
three hydraulic actuators; these are coupled to industrial grade
bearings specifically selected for their maintenance free
properties. Smoothness of operation and positional accuracy is
achieved by use of proportional hydraulic valves and a
Pentium based control system using 12-bit resolution.
All component parts selected have been field tested on
previous applications and are low maintenance and highly
reliable, which are ideally suited for this application.
Hydraulic Power Unit
The Morphis MovieRide Theatre is powered by a 30Kw
electrically driven hydraulic power unit which has a 400 litre
capacity hydraulic oil tank. In built safety features such as low
oil and high temperature sensoring are standard.
Operators Panel and Control System
The actual operation of the simulator is straightforward; the
operator’s panel consists of three buttons, Load, Start and Stop.
Incorporated within the operators panel is an Emergency stop
button, as the name suggests, this is only depressed in an
emergency by the operator, by doing so the simulator will
automatically land and the doors open.
State-of-the-art technology is used throughout with the main
control components housed in a sturdy 19” rack. A more
detailed description of the main control components are as
follows: -
Morphis 20 at the Factory
A main Personal Computer (PC) controls the simulator, this
computer controls and synchronises all video (Digital Playback
System) and Audio (Surround sound amplifier) signals with the
movement of the motion base through the System Interface
Controller.
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Pentium PC
The main control computer is based on a Pentium
motherboard, with processor speed running at a clock rate of
500Mhz or higher.
Metropolis Entertainment's specification as well as training of
operators.
Outdoor Suitability
Audio / Visual System
A unique surround sound amplifier is utilised to produce an
immersive sound field within the capsule.
Audio which
originates from the sound track that is stored on the MPEG
digital playback unit, is fed to the input of the surround sound
amplifier. The audio signal is then decoded and amplified, and
fed to four 200 watt full range speakers and two 400 watt sub
bass speakers, each strategically positioned within the capsule
to give the passengers an authentic surround sound
experience.
Whilst the ESP has been designed to high engineering standards
and is perfectly suited for indoor applications, for outdoor
venues it is strongly recommended that provision is made for an
overhead covering to shelter the unit from direct rain and
sunlight, complemented by a kiosk to house the operator and
control equipment.
Rear projection techniques are utilised to create a truly bright,
high resolution, visual image. The projector is based around the
latest Liquid Crystal Display (LCD) technology and coupled with
a high gain screen and mirror results in exceptional picture
quality.
Metropolis Entertainment has placed great emphasis on the
enjoyment of the overall experience in which audio visual
presentation combined with passenger comfort are critical.
Manuals & Training
A complete set of operator and maintenance manuals in
English will be provided when the equipment is ready for
delivery.
It is strongly recommended that Metropolis
Entertainment engineers undertake the installation and
commissioning at a site prepared in accordance with
A mobile Morphis was used at the Torino Winter Olympics by Coca Cola
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Options
Additional to the scope of supply for basic equipment an
extensive range of optional extras are available as follows:
Stairs & Surround
A bespoke set of stairs and surround can be either supplied
factory built or alternatively the manufacturing drawings can
be provided.
Portable Base
The portable base is designed to dissipate all dynamic loads
and comes complete with adjustable ISO mounts.
A Morphis 20 used by GE at the Torino Winter Olympics
Weatherproof Operators Kiosk
A weatherproof kiosk can be provided for both the control of
the equipment and issuing of tickets.
Capsule Metallic Paint Spray Finish
For the discerning operator who requires the ultimate the
capsule can be supplied with a metallic spray finish
A Morphis 20 installed outdoors at Myrtle Beach, USA
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Full Capsule Air Conditioning Unit
For hot climates where comfort of passengers is a priority, a
stand alone air conditioning unit for cooling the capsule is
available.
CCTV System with External Monitor
To provide the waiting passengers an insight into the reaction of
people in the capsule a CCTV comprising an infra red camera
with an external black/white monitor can be provided.
A Morphis 20 installed at the Smithsonian Hazy Centre
Cash Auditing System
For checking the throughput of passengers a cash auditing
system comprising an infra red camera with an external
black/white monitor and a time lapsed video recorder can be
provided.
Set of External Speakers
3 Morphis 20s at the factory
To add to the atmosphere a set of weatherproof speakers and
a control rack mounted amplifier can be supplied to play the
ride film sound track to waiting passengers.
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Ride Films and Motion Programming
The standard equipment comes complete with 3 ride films from
our extensive library which currently contains over 120 titles.
Additionally, Metropolis Entertainment has a wealth of
experience in the creation of bespoke ride films. Working with
specialist film and TV companies to conceive, storyboard, shoot
and post produce films in either live action or computer
graphics. Recent projects in this area include a live action ride
in the new F-18 Super Hornet produced for the US Navy and a
computer animated experience of a journey through a jet
engine for a corporate client, GE. In the highly precise skill of
motion control no one has more experience than Metropolis
either in control technology or the all important aspect of
motion programming.
Still Frames from animated ride films created by Metropolis Entertainment
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Still Frames from live action ride films created by Metropolis Entertainment
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External Design and Theming
Very often a requirement for the use of the simulator is the
design and application of external graphics. These are most
usually in the context of promoting a specific ride, advertising
campaigns or sponsorship. Metropolis has probably more
experience than anyone else in the graphic design, artwork
and production associated with such graphics from simple
logos to extensive multi colour full vehicle creations. The
material used in the process is durable 3M vinyl which has an
extended life cycle, even in adverse weather conditions, but
which is easily removable for re-branding.
The high visibility afforded by these graphics treatments
combined with the dynamic styling of the simulator means that
the unit has huge ‘billboard’ value during both transit and
operation.
Various concepts for Morphis 20s
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Mobile Morphis 20
To complement the static version of the simulator, a fully mobile
version has been developed for use typically at outdoor events
and trade shows. Available in two versions for towing either an
articulated tractor unit or a draw bar equipped box truck the
unit shares the same rugged, well proven design. Included in
the specification is all on board ‘life support’ systems to allow
remote operation including a diesel generator and stabilising
legs.
One of the most recent applications of the mobile ESP was two
units built for Coca Cola which were the central feature of that
company’s sponsorship of the Torino Winter
Graphic designs for Blackcats project
Olympics torch tour. During a 6 month period the simulators
operated in 60 Italian towns and cities including one month in
the central piazza in Torino during the Olympic events.
Mobile Morphis 20 for the Royal Navy Black cats Helicopter Display Team
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Typical 20 Seat Morphis Revenue Model
Case study for Metropolis Entertainment Morphis 20
Seat capsule simulator
Average Ride Price
Machine Capacity
Cycles per hour
Passengers per hour
£2.50
20 People
12
240
Utilisation
Passengers
9,000
9,000
9,000
18,000
18,000
18,000
27,000
27,000
18,000
9,000
9,000
9,000
180,000
Revenue Analysis
Month
January
February
March
April
May
June
July
August
September
October
November
December
Total
Season
Low
Low
Low
High
High
High
Peak
Peak
High
Low
Low
Low
£’s
Gross Income
22,500
22,500
22,500
45,000
45,000
45,000
67,500
67,500
45,000
22,500
22,500
22,500
450,000
Estimated visitors per year / season
% Riding the simulator
Paying passengers per year
Gross Revenue £’s
VAT on Gross Revenue £’s
1,200,000
15%
180,000
450,000
78,750
Margin Analysis
Gross revenue less VAT £’s
Operating costs; staff, utilities, admin,
maintenance etc £’s (typical)
Gross Margin £’s per annum
371,250
48,500
322,750
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Morphis 20 Dimensions – Static Unit
Morphis 20 Dimensions – Mobile Unit
(Articulated version)
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Morphis 20 Summary Specifications
Motion Operating Envelope
Height
Width
Length
4.40m (173.2”)
3.35m (131.9”)
7.13m (280.7”)
Control Console Dimension
Height
Depth
Length
1.14m (44.9”)
0.58m (22.8)
0.69m (27.2”)
Weights
Motion System
Capsule (loaded)
Hydraulic power unit
(empty)
Control Console
Installation Arrangements:
Hydraulic power pack: Can be mounted up to 10 metres
from the motion base.
Control console: Can be mounted up to 5 metres from the
front of the motion base as standard – for longer
dimensions consult the Metropolis Entertainment.
Material: GRP core laminate composite manufactured
to BS476 Class 1.
Doors:
Fully automatic gull wing doors each side of
capsule with entry/exit stairs leading to side of installation.
The entry/exit door can be easily selected at the push of
a button.
2337kg (5153 lbs)
3200kg (7055 lbs)
1000kg (2200 lbs)
125 kg (276 lbs)
Foundation Fixings:
The motion base and power pack can either be fixed to a
concrete foundation base with resin anchor bolts, or
bolted to a free standing optional portable steel base. AI
Group will advise on the grade and thickness of concrete
required.
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Seats:
GRP bench seats manufactured to BS 476 fire
retardant specifications.
Interior:
Fully moulded second skin in textured fire
retardant fibreglass.
Climate Control:
Chilled air unit suitable for indoor
applications and outdoor temperate climates supplied as
standard. Full air conditioning option available.
Lighting: Fully automatic lights inside the capsule, linked
to the central control console.
Motion Base Details
Mechanism: 3 axis roll, pitch and heave scissor style
motion powered by 3 hydraulic rams controlled by high
response proportional valves.
Painting: All major fabrications in steel are zinc phosphate
primed and painted to BS5493.
Environment
The motion base and capsule can be installed indoors or
outdoors as all electrical items are suitably IP rated. The
control console should however be housed in a secure
weatherproof facility when the simulator is used outside or
additional security is required.
Temperature:
Capsule and motion system
Operating 0 to +45°C
Storage –20 to +60°C
Power pack (fixed equipment only)
Operating +5 to +45°C
Storage –20 to +60°C
Control Console (fixed equipment only)
Operating +5 to +45°C
Storage –20 to +60°C
For operating temperatures outside these
limits,
please
contact
Metropolis
Entertainment.
Electrical Specification
Voltages 380-415 volts, 3 phase, 50Hz. Equipment for
other voltages and frequencies can be supplied.
Consumption Total
motors, is as follows:
consumption,
including
auxiliary
Running – between 40 and 75 amps. Typical consumption
40 amps per phase. Standby mode – 30 amps.
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Visual System
Rear projection digital picture system. Ride film software is
delivered via MPEG2 on hard disc. A full 3D system is
available as an option.
Flexible licensing periods
available on ride films.
Sound System
System A Surround Sound (Multi channel surround amplifier).
Options
Spares Package
Custom Rides
Internal Microphone
Internal low light camera
Portable base
Full air conditioning
Touch screen control
Theming (interior/exterior)
Site Installation
Hydraulic power unit
Acoustic surround
Stairs & Surround
Fully mobile
(See separate data sheet)
2D/3D visual system
4D effects
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9
9
9
9
9
9
9
9
9
9
9
9
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Installation and Commissioning
Installation, commissioning and transport to site can be
arranged by the Metropolis Entertainment or authorised
representatives.
Transportation (fixed equipment)
The simulators break down into sub-units-capsule, motion
base, power unit and peripheral equipment – for
transportation on standard road haulage or containers.
Certification
The simulator is manufactured to the highest European
and US build standards including TUV
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Morphis 20 Simulator: Design Summary
Safety and Quality
Emergency stop buttons are located above each seat
row and on the operator’s control console. Battery backup systems provide standby power to bring the capsule to
rest and automatically open the doors in the event of a
power loss.
Door interlock sensors prevent entrapment in the doors
when closing. The system is manufactured to the highest
European and US build standards.
Reliability and Support
The Morphis uses the powerful 3 axis hydraulic system
especially developed for entertainment purposes. This
motion system gives maximum performance with
minimum maintenance and has proved itself to be totally
reliable. Equipment carries a warranty and is supported
by the Metropolis Entertainment customer support and
our world-wide distributor network.
change the ride.
accommodated
Up to ten rides can be easily
Interior Style
Passengers have ergonomically designed bench seats
(with individual seat option) giving unobstructed views of
the screen. The innovative design and styling simplify
access and maximise comfort. Systems are available with
circulated air as standard and the option of air
conditioning.
Exterior Style
The futuristic, ergonomic exterior of both the capsule and
the access stairs and surround are both stylish and
expertly engineered combining the look and the
ruggedness required for entertainment simulators.
Customer services include a complete spares service and
technical support hotline.
Excellent Ride Choice and Quality
Systems come equipped with MPEG 2 digital video giving
access to the simulation industry’s biggest ride library
including a large number of exclusive titles, available only
from the Metropolis Entertainment. Both 2D and the latest
3D (optional) ride films can be made available.
All capsules store the motion and visual data on a hard
disc which enables the operator to easily select and/or
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Contact Details
For further information please visit our website at www.metropolisav.com or contact:
Paul Spence
Marketing Director
Ghislaine Walls
Marketing Manager
Metropolis Entertainment
The Lodge
East Sussex National Golf Course
Little Horsted
East Sussex
TN22 5ES
Tel:
Fax:
Mob:
Email:
+44 (0)844 880 0535
+44 (0)844 880 0536
+44 7771 962 500
[email protected]
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