Mapex Drums

Background
Mapex Drums
www.mapexdrums.com
Mapex Drums is a drum brand manufactured by KHS Musical Instruments Company
of Taiwan. Mapex drums delivers the performance that drummers want. Snare drums
crackle, toms sing, and bass drums thunder to unmatched depths. With superior clarity
and voice, Mapex offers a truly unique drumming experience. More of tomorrow's best
new drummers are playing Mapex today. Because, at Mapex, performance is
everything.
Goals
Industry
Musical Instruments
Partner
Bit-Wizards
13 Memorial Pkwy SW
Ft. Walton Beach, FL 32548
USA
www.bitwizards.com
Candace Mitchell
Director of Marketing
[email protected]
850.226.4200 x3775
The intent of the Mapex brand website is to impart compelling information to
influence or aid in the purchasing decisions of the consumer. The site should provide
the consumer with quality information that is easy to find, and should engage
the consumer in a meaningful way to make them active participants of their own
marketing.
The specific goals were as follows:
1.
Empower more individuals to manage the various aspects of the site and
its content
2.
Provide translated content and product offerings for the Mapex’s global markets
3.
Improve the user experience
Challenges
The main challenges with this site were:
1.
Migrating data from multiple disconnected ERP systems to produce the product
catalog.
2.
Allowing artists to manage their own bios without giving access to the CMS Desk,
but still adhering to a workflow.
3.
Producing an optimal experience and performance across mobile devices
with such a media rich site.
4.
Live integration with Mapex’s
Facebook and Twitter feeds.
5.
Geo-location based redirections
to direct users to the specific
culture version based on their
location.
6.
Developing a dealer locator
with a custom interactive map.
Solution
Scheduled Tasks were used to pull data from staging tables and create/update
the product catalog within the site. This solved the challenge of migrating data
from the disconnected ERP systems.
"Kentico is our go-to partner
when implementing
a complete integrated
marketing solution for our
clients. Kentico drives more
than 60% of our revenue
each year and at least 95%
of our content management
and website development
projects. Since becoming
a Kentico partner,
Bit-Wizards has grown
as a company by 40% year
over year. "
Bit Wizards leveraged Kentico’s API to create a customer interface that would allow
Artists to manage their bios without having access to anything else in the system.
They also used the API to pass the updates through a workflow that allows Mapex to
approve the changes before they actually become live on the site.
To produce the live integration with Facebook and Twitter, Bit Wizards used .NET
libraries for each. This pulls in the latest posts and displays them in the matrix
on the home page. To provide optimal performance in a high-load situation, Bit
Wizards cache the results to prevent pulling the same data over and over.
Using JavaScript and the Google Maps API, they
were able to produce the dealer locator
functionality with a custom map using Mapex
branded pushpins. This map will center
on the address the user searches with and
will display all the dealers within the visible map
area.
To provide the optimal experience for mobile
users, Bit Wizards developed the site using
Responsive Web Design (RWD) techniques.
In addition, they wrote custom code to serve
optimized images to the mobile devices where
necessary. This provided a consistent and optimal
experience for mobile users and desktop users.
Results
Mapex is still experiencing the initial impact of their newly deployed project. The vital
insight into the traffic sources, types of devices, and content that their market is using
and interested in is helping their marketing teams craft the right messages and make
the necessary changes in real-time to begin to truly connect with their customers and
deliver the value that is expected by their customers. Since implementing the new
website with the Kentico Enterprise Marketing Solution, Mapex has seen a 17%
decrease in the bounce rate from their site. They have also seen a 41% increase in the
number of page views and also an 22% increase in the number of overall site visits.
Key criteria for selecting Kentico CMS
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Single, intuitive management interface for multiple sites
Integration Bus to meet the integration requirements
Support for translated documents in foreign cultures
Flexible development framework
Cloud supported
Online Marketing capabilities
Portal development model
Built on .NET and not open source