GastonGazette.com

2016 Media Kit
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GastonGazette.com
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Welcome to The Gaston Gazette
In a world of increasing advertising options,
newspapers continue to be the most trusted
medium and the top choice for shopping and
checking advertising.
We offer a comprehensive selection of
quality digital and print products to help
grow business and more easily navigate the
market’s competitive media landscape.
The Gaston Gazette, founded in 1880, serves
Gaston County along with portions of Lincoln
and Cleveland County, North Carolina, as well
as portions of York County, South Carolina.
The Gazette delivers locally-focused news
and information to readers and internet
users at gastongazette.com daily. The
publication brings home a number of awards
each year from the North Carolina Press
Association. In recent years, awards included
the General Excellence Award, and in 2013
The Gazette received first place recognition
for investigative, general news and sports
reporting.
The Gaston Gazette is proud to
be part of GateHouse Media.
Economic Outlook
The U.S. economy continues to improve and local markets mirror this
progress. Here are some of the top trends:
The Real Estate Market
Median Sales Price of Existing Homes
In addition to recent increases
in home sales, the median sales
price has
increased
significantly
over the past few years.
Source: National Association of Realtors
* Jan-June average
2012
$176,800
2013
$197,100
2014
$208,300
2015*
$215,700
Retail Sales
Retail Sales have been on an
upward
trend since 2009.
Annual
Retail Sales
$2,641
$2,727
$2,868
$2,980
$3,083
$3,191
(in Billions)
2009
2010
2011
2012
2013
2014
Source: National Retail Federation
The unemployment rate has been
Unemployment
steadily decreasing.
We can help guide
your business
through these positive trends and take advantage of the improving
economy by reaching your most desirable potential customers.
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Market Profile Gaston County, NC
Cherryville
Total Adults 162,516
Mt. Holly
Gender
Men
77,262 48%
Women
85,254 52%
Gastonia
Shelby
•
Charlotte
•
Total Population
211,253
Total Households
81,837
Average Household Income
54,474
$
Age
18-34
35-44
45-54
55+
43,490 27,878
30,909 60,239 27%
17%
19%
37%
Education (adults age 25+)
College Graduate
Some College, no degree
High School Graduate
Other
37,892 36,763 41,503 27,593 26% 26%
29%
19%
Total Households 81,837
Home Ownership
Own
Rent
55,325 68%
26,512 32%
Household Income
Under $35,000
$35,000-$49,999
$50,000-$74,999 $75,000+
35,844 12,406 14,784
18,803
Children at Home
28,322 35%
44%
15%
18%
23%
Source: 2015 Nielsen - Gaston County, NC
Consumer Expenditures
Consumer
Expenditures
Total Annual Consumer Expenditures
for the Market
$
(in millions)
3,856
Key Consumer categories
Expenditure
(in millions)
Apparel and Services
$288
Contributions
$85
Education
$97
Food at Home
$456
Food Away from Home and Alcohol
$302
Health Care
$445
Household Furnishings & Appliances
$172
Housing Related Expenses
$404
Personal Care Products and Services
$73
Pet Expenses
$51
Sports & Entertainment
$382
Transportation & Auto Expenses
$833
Average AnnualConsumer
Expenditure (per household)
47,112
$
Source: 2015 Nielsen - Gaston County, NC
The Gaston Gazette will help
you increase your sales.
[ [
Reach
Print
& Digital Reach
65% of Total Adults
Newspapers
deliver
64% of Men
610
66% of Women
62% of Adults Age 18-54
out of
71% of Adults Age 55+
65% of College Educated Adults
64% of High School Graduates
63% of HHI under $50,000
68% of HHI $50,000+
shoppers.
69% of Homeowners
52% of Families with Children in the Home
Source: Scarborough 2015 R1 db, Gaston County adults;
INA+ Audience (past 7 day print, past 30 day digital)
Digital Traffic
GastonGazette.com
Average Monthly Traffic
Page Views
Unique Visitors
2.1 Million
326,000
Source: Google Analytics & Omniture, Sept. 2014-Aug. 2015
The Gaston Gazette
reaches
your most profitable
customers.
Multi-Media Solutions
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660 Summit Crossing Place, Suite 301 • Gastonia, NC 28054
Mom, daughter headed to Calif. to meet celebrity, 1B
Gazette
The Gaston
75¢ • Friday, November 1, 2013 • gastongazette.com •
Electrics
UPGRADE
Man injured after
being shot on
Gastonia street.
SEE PAGE 3A
High school football
playoff picture
is taking shape.
SEE PAGE 1C
Anonymous letter targets Cramerton leaders
Authorities investigating document that was sent out two weeks before Tuesday’s election
By Michael Barrett
Optimistic automakers
ready to go sporty &
luxurious
misspellings, it made salacious
and defamatory accusations about
a number of people, singling out
Town Manager Michael Peoples,
Mayor Ronnie Worley and town
commissioners Tammy Lawrence,
Sandra Ware and Will Cauthen.
The letter alludes to the Nov. 5
election, and in suggesting to readers
who they should and shouldn’t vote
for, it makes an offensive reference
to people of Greek heritage.
Demetrios
Koutsoupias,
a
candidate for town commissioner
whose family owns Georgio’s, a
[email protected]
Authorities are investigating an
anonymous letter that circulated
through Cramerton last week and
vilified several town leaders in
advance of Tuesday’s municipal
election.
Copies of the typed, three-page
document were hand-delivered
and possibly mailed to an
undetermined number of homes
in the town of 4,200 residents.
Rife with typographical errors and
Big Pickups
Rolling In
local restaurant, believes he was
the target of that insult. He and the
others mentioned have condemned
the letter’s contents, while chastising
the anonymous author.
The writer identifies himself or
herself as the significant other of
a woman who owns a downtown
Cramerton business.
Worley and Cauthen are both
running for re-election Tuesday.
Worley has opposition from
one challenger, Sue Carpenter.
Cauthen is among six candidates
seeking two seats on the board of
commissioners.
Gaston County
Elections Director
Adam
Ragan
said his office is
conducting
an
investigation
to
find out who wrote
the letter, and
considering what
charges might be appropriate.
“We’re doing that because it
seems to have been written to
influence the outcome of the
election,” he said. “In a case like
Ragan
this, when candidates are involved,
we look at how this positively or
negatively impacts an election.”
Cauthen said he would support
a civil action against the writer, if
he or she can be identified, barring
criminal charges being possible.
“We will certainly pursue a civil
lawsuit against them,” he said.
“It’s a shame it happened. I
think it really puts a black eye on
an amazing town with amazing
people.”
>> See LETTER/Page 3A
FIRE SENDS SHOPPERS SCRAMBLING
A Gaston Gazette Special Section
October 2013
Sports | Prep Week 6
The Gaston Gazette | www.gastongazette.com
C
Football
Friday
Nights
2013
Mike Hensdill/The Gazette
Police and emergency officials evacuated the Wal-Mart at the Franklin Square shopping center on East Franklin Boulevard in Gastonia on Thursday afternoon after an electrical fire broke out in the back of the store.
Saturday, September 28, 2013
By Lauren Baheri
BLAZE FORCES
A small electrical fire at Wal-Mart
EVACUATION
Jags
play without
in Franklin Square caused customers and workers to flee the store early
E. FRANKLIN Thursday
afternoon. The fire was
2OF
coaches,
2contained
players
and everyone was allowed
WAL-MART
back inside the store in less than
Forestview 63, Lake Norman Charter 7
FORESTVIEW SUSPENSIONS
Knights no trouble
for hot Forestview
Jaguars set school
record for points in
Big South opener
By Richard Walker
[email protected]
GASTONIA — After the week of turmoil
Forestview High’s football program went
through off the field, it appears all the Jaguars needed to was to simply get on the
field.
Thursday night’s 41-14 junior varsity
rout at Lake Norman Charter was only an
appetizer as the Forestview varsity scored
touchdowns on three of its first five plays
on its way to a school-record 63-7 victory
Friday night at Alala Stadium.
The previous record was 61 points in a
61-0 rout of Berry Academy in 2003.
The lopsided win came after two top
players and two coaches, including head
coach Chris Medlin, were suspended by
Gaston County Schools for Friday’s Big
South 2A/3A opener. The suspended players were junior running back Bishop Ford,
the league’s leading rusher, and senior defensive end Jarvis Jeffries, a former Gazette
defensive player of the week.
South Point 56, East Gaston 7
A RED
RAIDER
ROMP
>> See JAGUARS/Page 4C
[email protected]
By Phillip Gardner
all team activities, including games and
practices.
Both coaches remained in full capacity
GASTONIA — Forestview High School
played its home football game Friday with- as teachers at the school, Reidy said. The
out its head coach, one assistant coach school’s web site lists Medlin as an AP
and two key players, but school officials psychology teacher and Putnam as a Bible
were still offering few details about the and honors U.S. History II teacher.
Medlin is in his seventh season as Forsuspensions of each.
Head coach Chris Medlin and assistant estview’s head football coach.
Bywere
Lauren
Baherifrom
turning left
into Blythe
Landing Park.
While questions
remained
as to the
coach Jon Putnam
suspended
[email protected]
the suspensions,
Medlin driver were
coaching duties
for exactly one week, reason behind
Atkins
and the Toyota’s
at least oneMedical
school Center in
Gaston County Schools spokeswoman received backing
takenfrom
to Carolinas
and
friends
of a Mount
BonnieFamily
Reidy said
Friday.
The suspenofficial.
in athrough
car accident Charlotte with injuries. Wright was
sionHolly
beganwoman
Thursdaykilled
and lasts
pronounced
dead4C
at the scene.
SUSPENSIONS/Page
Wednesday,
and it bars the
from an ex->> See
in Huntersville
saycoaches
she was
30 minutes.
The fire started in the IT equipment
area in the back of the store, and not in
its retail space, said Gastonia Fire Department spokesman Jim Landis.
Landis applauded Wal-Mart employees for working quickly to contain
and extinguish the fire.
Putnam
less than a mile from the store.
Roscoe was one of Wright’s coworkers. She always kept her laughing, she said.
“She would come up with a milCriminal charges are expected, but lion jokes out of nowhere,” she said.
“Always happy, never upset, always
have not been filed yet.
Wright was on her way to work at a energetic, always pushing people to
general store on N.C. 73 in Hunters- do things. She was just one of those
SOUTH POINT
people that you would want to be
ville, said Ashley Roscoe, a friend. She
was late, and Atkins was trying to get around.”
But when she wasn’t cracking
her there on time.
Wright had been working at the jokes, she was busy cooking. Wright
South Lake general store and gas sta- worked in the deli and took right to
tion for about five months. She died the job, Roscoe said.
EAST GASTON
ceptional person who will never be
forgotten.
North Gaston
28, Hunter Huss 20
WILDCATS 5-0
Nicole Wright, known as “Nikki” to
her loved ones, was killed when the
Nissan Altima she was riding in with
her friend, Brian Scott Atkins, crashed
into a Toyota Corolla in Huntersville.
Police say Atkins was traveling
westbound, speeding on N.C. 73. He
hit the Toyota as it was traveling east,
FORECAST
HIGH
For complete
weather, see
Page 2A
LOW
68° 51°
By Derek Smith
[email protected]
To Call The Gazette: 704-869-1700
Delivery Questions: 704-869-1800
BELMONT — The rivalry game between East
Gaston and South Point known as Black Friday
turned out to be a black and blue Friday for the
Warriors. TheRedRaidersmanhandledEastGaston
56-7 at Lineberger Stadium for their seventh straight
win over the Warriors in the two school’s first Big
South conference game matchup since 2008.
South Point (6-0, 1-0 Big South 3A) scored
every way imaginable including taking the first
play from scrimmage 56 yards for a touchdown
on Tyler Bray’s breakaway jaunt.
Page designed and edited
by Eric Beam
>> See RAIDERS/Page 4C
SCORES
56
7
28
20
63
7
33
0
21
13
FORESTVIEW
Brian Mayhew/Special to The Gazette
South Point’s Trey Crenshaw reaches up for a catch
en route to a touchdown in Friday’s 56-7 win.
ASHBROOK
Ashbrook 33, Cuthbertson 0
By Larry Dawalt
John Clark/The Gazette
North Gaston’s Nick Haskin, center, celebrates a Wildcat touchdown with teammates Alex Patton, left, and Ra’Quan Brown, right, during their win against Hunter Huss
Friday night. North Gaston (5-0) snapped a 25-game conference losing streak.
N. Gaston tops Huss, snaps 25-game conference skid
By Phillip Gardner
[email protected]
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turnaround, improving to 5-0 entering a crucial
point of the season. The Wildcats head into
what could be their toughest challenge yet in a
trip to Ashbrook next week.
Josh Kahlig, Ra’Quan Brown and Brandon
Stowe rushed for touchdowns for North Gaston while Patton caught a touchdown pass and
intercepted passes to end each of Hunter Huss’
final two drives. Kahlig, a 6-foot, 178-pound senior fullback, rushed for 132 yards to lead North
Gaston’s 323-yard offense, which was sharp
early, scoring on its first three drives.
“The fullback was open, we drove down,
they finally started tackling him and then we
pitch it. We had two pitches for touchdowns
and that’s kind of how this thing works,” North
Gaston coach Mike Patton said. “You take what
they give you and (quarterback) Nick (Haskin)
did a good job with that.”
Kahlig scored on an 11-yard run on the
game’s first possession to begin a back-andforth start to the game. North Gaston, by the
way, sort of stole that initial possession by successful executing an onside kick.
Hunter Huss answered the touchdown with a
1-yard TD run by Kerrion Moore to tie it. Brown
scored on a 5-yard run to put North Gaston ahead
midway through the second quarter and Moore
again pulled Hunter Huss into a tie with a 21-yard
TD grab from Andrew Jordan.
CUTHBERTSON
We deliver
shoppers to your business.
>> See WAVE/Page 4C
DALLAS — North Gaston not only opened
Big South 2A/3A Conference action with a win
but also snapped a streak that goes way back to
the 2007 season.
Four different North Gaston players scored
touchdowns and the Wildcats held off Hunter
Huss 28-20 Friday at Trudnak Stadium to stop
a 25-game conference losing streak.
“Twenty-five games, that’s incredible,” North
Gaston senior Alex Patton said. “Honestly, it’s
just the bottom of the barrel for us. We’re going to
keep making our way up. It’s a big deal.”
North Gaston, 0-6 in conference play each of
the last four seasons, continued its remarkable
>> See WILDCATS/Page 4C
LINCOLNTON
WEST LINCOLN
NFL
NASCAR
COLLEGE BASKETBALL
Appalachian State not releasing recruit Graham
Panthers’ Newton fined for
illegal visor clips on helmet
NEW YORK (AP) — The NFL has fined Carolina Panthers
quarterback Cam Newton $10,000 for wearing clips on his
helmet visor featuring the Under Armour logo.
Although the clips that attach Newton’s clear visor to the
helmet are small and difficult to see, the league considers it
a violation of its equipment policy.
NFL rules state that “No visible identification of a manufacturer’s name or logo on the exterior of a helmet or on
any attachment to a helmet is permitted unless provided for
under a commercial arrangement between the League and
manufacturer.”
Nike has a signed contract to be the NFL’s equipment
provider. Newton is one of Under Armour’s main clients.
The violation was first pointed in an article Tuesday by
Forbes.com.
Associated Press
Dale Earnhardt Jr., left, poses with the pole award and Miss Coors Light,
Rachel Rupert after qualifying for Sunday’s Sprint Cup AAA 400 race on
Friday at Dover International Speedway in Dover, Del. Lineup, 2C.
BOONE (AP) — Appalachian
State says it will not release
basketball recruit Devonte’
Graham from his letter of
intent because of concerns
that other schools contacted
him after he signed with the
Mountaineers.
The school’s sports
information department
issued an unsigned statement Friday saying it has
“made the NCAA aware of
our concerns” about possible
violations by other unnamed
schools.
NCAA rules prohibit schools
from contacting players who
have
signed
letters
of
intent.
Graham signed with Appalachian
State last November and
scored more than 1,200
points in three seasons at
Raleigh Broughton High
School.
Appalachian State says
Graham “drew the interest
of programs from what are
widely recognized as ‘power
conferences’” but denied
his request to be released.
GASTON
GAZETTE
SPORTS
To the rest of the employees, she
was like a mother.
“It’s like we’ve lost a member of our
family,” Roscoe said.
Wright leaves behind a son and
granddaughter. They were her pride
and joy, Roscoe said.
“Her granddaughter was her
world,” Roscoe said. “She was actually excited to see her this weekend,
but then this happened. It’s just one
of those things you think is never going to happen to you.”
You can reach reporter Lauren
Baheri at 704-869-1842.
Nicole Wright
TODAY’S OBITUARIES | 3-4B
Elizabeth Adams, 66, Gastonia
Jimmy Forney, 55, Atlanta
Alex Harrison, 66, Charlotte
NORTH GASTON
Gladys Proctor, 90, Richmond, Va.
Frances King, 89, Mount Holly
Emma Waldrop, 94, Lincolnton
Nicole Wright, 40, Mount Holly
Amy Lowry, 98, York, S.C.
Joyce
Lemmond, 87, Lincolnton
HUNTER HUSS
Helen Nixon, 82, Belmont
LKN CHARTER
WAXHAW — With heavy hearts following
the death of long-time school counselor and
athletic trainer Larry Carpenter, Ashbrook
played through the pain and ground out a 33-0
nonconference victory over Cuthbertson Friday
night at Cavalier Stadium.
“I was concerned that the focus wouldn’t be
there,” said Green Wave coach Greg Hill. “We
lagged in practice Wednesday. It was a difficult
week.”
But despite its grief, Ashbrook (3-2) was able
to concentrate, especially on defense where the
Wave was stellar against the Cavs’ passing attack.
>> See FIRE/Page 3A
Family, friends remember woman killed in car wreck
Medlin
South Point scores
quick, tops Warriors
in Black Friday battle
An emotional
win for Wave
Vickie Hooper was inside the store
with her two granddaughters and two
great-grandchildren when the fire
started. Hooper was close enough to
the fire to smell it and see the smoke.
“I smelt smoke and, I thought, well,
is something wrong with my sniffer?”
“The management here at WalMart did a very effective job of getting everybody out of the building
in a timely fashion. They’re the ones
that deserve all the credit for this,” he
said. “They found the fire, they extinguished it correctly to put it out and
got everybody out.”
[email protected]
Dale Hamrick, 56, Gaffney, S.C.
Luvenia Watson, 91, Gastonia
Agnes Mauney, 87, Clover, S.C.
James Nichols, 66, Belmont
Mildred Finger, 89, Lincolnton
Howard Carson Jr., 74, Charlotte
Guy Jones, 52, Gastonia
Sarah Hughes, 57, Gastonia
Jason Jenkins, 34, Bessemer City
Brena Mace, 56, Gastonia
Sherry Goins, 69, Belmont
Mildred Ledford, Gastonia
Gladys Garner, 59, Kings Mountain
Evelyn Adams, 71, Belmont
David Benoy, 76, Gastonia
Marian Cloninger, 88,
Kings Mountain
William Featherstone Jr., 62,
Belmont
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Que
Tuscaloosa,
Tuscaloosa,Alabama
Alabama
September
September25−26,
25−26,2015
2015
Free
FreeAdmission
Admission
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Email ads
Live Longer, Stronger
Look Younger.
More Muscle
Stronger Bones
Less Time Exercising!
A lot of Health and Fitness facilities talk a good talk about their
equipment, staff and flooring but at Abstract, our mission is for
YOU to Live Stronger, Longer! It’s not about us-It’s about you!!
Save Time- Live Stronger- Look Younger - No Contracts- Private
Training.
So lets talk a little about what Health and Fitness benefits a new
client should expect:
Fat Loss
As you will see below, we are losing muscle every year of life
after the age of 25. We are becoming fatter as people and a
nation. According to the newest statistics over 81% of America is
overweight(over fat). This is not a good thing.
At Abstract we help our clients lose as much as 22 lbs. of fat in
only 8 weeks! This is a huge change when you understand that
10 lbs. of fat is the size of a basketball. Through proper exercise,
diet, motivation and accountability our clients lose on average 2
1/2 pounds of fat per week with only two 15 minute workouts. This
is a total training time of just four hours over two months. When
looking for changes in the body remember, it’s not about how
much exercise, it’s about good exercise!! (Please see our Abstract
Challenge page for latest winner!)
New Lean Muscle
As we age we lose muscle,in fact, according to research, we lose
it at a rate of 1/2 a pound a year. That is a loss of 5 lbs. of lean
muscle per decade. This loss of muscle drops our metabolic rate
by 7% every 10 years. Ever wonder why you seem to eat the
same or less as you did when you were 25 but the fat still comes
on? What is the answer to this old problem? Less calories burnt
because we have less lean muscle. By the way, this is a factor of
disuse not aging.
Our clients will see a change in their bodies very quickly. In fact,
usually within 6-8 weeks(if the client comes in with the right
attitude)most will see an increase of 3 lbs. of lean muscle. New
muscle will make a very dramatic change in not only how they
feel but also on their metabolism. This new muscle will equate to
an increase of around 100-130 more calories burnt at rest and a
reversal of years of loss! More muscle will allow our client to lose
fat faster and keep it off.
Stronger Bones
People after the age of 25-30 begin to lose bone at a rate of 1%
year. In just 10 years we will have lost 10% of our bone density.
Most of us have heard about this condition, it has become almost
epidemic, this is called Osteoporosis. Thats the bad news.
The good news is that through proper exercise(Abstract
strength training progam) people like you can stop and
reverse this bone loss! Not only will their muscles get
stronger but their bones will also. Some of our
clients have seen an increase in bone density by
as much as 16% in less than a year! This new
bone helps our clients to take control of a vital
part of their aging process- helping them live
Younger and Stronger.
More Time!
Time is of great importance to all of us.
Life is going at an all time fast pace.
When looking at an exercise program
how many of us have 3-5 hours a
week to devote to getting in better
shape? If you are typical, your
lucky to just stay ahead of what
keeps being heaped upon you.
At Abstract Bodyworks
we save you time. How
would a weekly program
of only 30 minutes fit into
your busy life? How will an
exercise program designed
for you to achieve “3 times
the results in 1/10th the
time” affect the health goals
you have set for yourself?
Understand that this program
will build strength, new bones,
fight Type II diabetes and allow you
to save your important extra time for
other parts of your life!! As a matter of
fact, many of our experienced clients
train only 15 minutes a week. Now that is a
great Return On Investment!
Southern Precision Exercise & Body Works • 4926 NW 39th Ave. • Magnolia Parke • (205) 555-1212
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What our clients are saying...
“I am 59 years old, and I have been training at Abstract
Bodyworks for about 4 months. During this time, my
two weekly workouts took me less than 30 minutes but
they really changed my life. Infact, I am much leaner
and stronger than I was at 30! I can’t believe that I could
make such a difference in my health and fitness in so
little time.I have to say the Abstract program probably saved my life!”
John A.
“I am 39 years old and I weighed 275 lbs. and diets
had never worked for me. I certainly did not believe
that working out for only 15 minutes twice a week and
cutting my calories was going to work either. However
to my surprise’ “8 weeks” later on after completing the
Abstract Fat loss Challenge, I had lost over 30 lbs of fat!
The great thing is not only am I leaner, but I am much
stronger too.”
Todd B.
“I want to tell you about the great things that have happened to me by working out at Abstract. Since I have
been doing the Abstract exercise program I am not
losing ground i.e muscle loss, bone loss etc. I am growing stronger, not weaker and can still do all the things I
could do in my 20’s. I have more muscle, energy and I
feel younger. You can’t beat that for only 15 minutes
a week! The team at Abstract is now like part of my
family!”
Debra S.
T
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