2013 Media Kit_4_Web_Layout 1

THE TECH
LEADER
• STREET • CIRCUIT
STRIP • DRIFT • DYNO
500 HORSEPOWER PER LITER
DSPORT Magazine built this 2.8-liter, twin-turbo
engine that produces over 1,400 horsepower on E85.
DSPORT DIFFERENCE • MAGAZINE / DVD RATE CARD • 2013 - 2014 SCHEDULE • AD SPECS • DEMOGRAPHICS
DSPORT Magazine is a publication of HARD MEDIA, INC.
11231 Young River Avenue, Fountain Valley, CA 92708
P: 714.593.0280 F: 714.593.0281 www.dsportmag.com
2
THE DSPORT DIFFERENCE
0
685,001
88
%
of those surveyed say
DSPORT influences their
purchase decisions
AT NEWSSTANDS EVERYWHERE
DSPORT Magazine is authorized
in every major retail chain in the
United States and Canada. Each
year, DSPORT invests heavily in
newsstand promotions to
expand its dealer network and
circulation. Today, DSPORT is one
of the fastest-growing titles that
is contracted with the country’s
largest national magazine
distributor, Curtis Circulation.
TOTAL AUDIENCE PER MONTH
IT’S THE BEST
Ten years ago, we set out to make DSPORT the best automotive enthusiast magazine produced in
America. Today, DSPORT has not only earned that acclaim, but also currently produces the most
popular automotive DVD series too. No other title can deliver a more intelligent, affluent and
enthusiastic customer base to its advertisers. As a dynamic and constantly evolving content producer,
you can be sure that DSPORT will continue to excel year after year.
• GROWTH: Only title in the sport–compact segment with growing circulation
• IMPACT: Total audience of 685,000 per month
• QUALITY: Superior product quality that is second to none
• REACH: Complete and comprehensive national and international circulation
• DIVERSE: Print, video, web or social networking...DSPORT delivers
EDITORIAL EDGE
DSPORT editorial is produced by experts, not simply journalists. Complicated subjects are
communicated to consumers in an effective and intelligent manner. The end product is cutting edge,
captivating editorial that you won’t see in any other publication. DSPORT is not simply
entertainment, it’s the primary resource for product purchasing decisions.
• BIG SPENDERS: DSPORT readers are more affluent than ever with a median household income of
$91,270. Last year, readers spent an average of $6,700 on aftermarket parts for their primary car
and plan to spend more over the next 12 months.
• NEW CAR BUYERS: 17.5 percent of DSPORT readers plan to make a new car purchase in 2013 with
an average budget of $25,600.
3
“heavier and brighter”
NUMBER ONE IN QUALITY
Soaring paper prices have caused most publishers
to look for low-grade replacement paper. DSPORT
believes that its readers value quality. As a result,
DSPORT prints on the heaviest and highest-quality
paper available. DSPORT also relies on the latest
printing technology to deliver the best product.
$1.34per oz.
Super Street
92 pages
4.5 oz
• THRICE AS NICE: An issue of DSPORT will weigh over triple the weight of a competitive
import-performance magazine due to its higher-quality paper and larger package size.
• NO “OFF” COLOR: DSPORT’s GRACol and SWOP-certified workflow and in-house proofing
solution deliver uncompromised color accuracy.
• SHARPER IMAGE: Highest-resolution print process available allows for images that are
31.5-percent sharper than the competition.
FORGING THE FUTURE
Never cutting corners, the DSPORT difference is easy to see. DSPORT delivers the highest level
of exposure and service to advertisers. Through magazine, video, event and custom-publishing
solutions, DSPORT offers near-limitless opportunities to help your company or client succeed.
$0.62per oz.
DSPORT Magazine
148 pages + DVD
14.5 oz
4
THE DSPORT EXPERIENCE
PRIORITY NUMBER ONE: REACHING OUR CORE AUDIENCE
CONTENT IS KING, AND WE DELIVER
Need to deliver a message to an audience? By using a variety of delivery vehicles, the chances of
your message being heard and understood increases. Each type of media has its own advantage
over another. Print is ranked number one by consumers for getting information they believe. Video
offers the advantage of delivering motion content to consumers. Event sponsorship and custom
event production allows your brand to develop an intimate relationship with the consumer. While
web and social media allow instant message delivery.
• DSPORT MAGAZINE: DSPORT Magazine is the number one high-performance
publication in America, bar none. Educating, informing and entertaining readers
about the latest performance parts and technology is the mission.
• DSPORTMAG.COM: The DSPORTMAG.COM website appeals to the digital
audience, providing comprehensive content (present, past and exclusive) to
subscribers while offering broad but less detailed content to all visitors at the site.
Viral content and digital back issues along with web-exclusive video and editorial
fill the digital pages of DSPORTMAG.COM, keeping knowledge-hungry visitors
returning for more. A taste of the DSPORT content results in increased subscription
and newsstand purchases of the magazine and DVDs.
• DSPORT DVD: DSPORT DVD adds yet another dimension to publishing, appealing
to the visual audience and delivering high-definition video content to every
subscriber and newsstand customer at seven times per year. Feature cars, cover
models, event coverage, shop tours and technical features pack each DSPORT DVD.
CONTENTS
CONTENTS
MAGAZINE AD RATES & SCHEDULE.....................................06
DSPORT DVDS.........................................................................08
VIDEO FACTORY TOURS ........................................................08
VIDEO DEMOS/COMMERCIALS.............................................08
PDF CATALOGS (DVD, Web)..................................................09
FULL LOCK...............................................................................10
MOTORSPORTS GUIDE...........................................................10
DSPORT CALENDAR ...............................................................11
CONTEST PROMOTIONS ........................................................12
NEW CAR BUYER’S GUIDE.....................................................13
IDRC .........................................................................................14
IDRC PROMOTIONS................................................................15
TOKYO AUTO SALON TOUR .................................................16
POSTER SIZED INSERTIONS ....................................................17
SPECIAL PROMOTIONS ..........................................................17
MAGAZINE AD SPECS ............................................................18
READER SURVEY ....................................................................19
5
6
DSPORT MAGAZINE
INSERTION RATES
MULTI INSERTION DISCOUNT
Get the most value out of your
advertising dollar. Repetition is
the key to consumer recognition.
With multiple insertions, the cost
per ad goes down, making every
dollar count and building
consumer awareness of your
brand and product.
1x
3x
6x
12x
GENERAL
Full Page
²/3
¹/2
¹/3
$14,480
$10,620
$8,050
$5,310
$14,125
$10,350
$7,845
$5,175
$13,760
$10,180
$7,645
$5,010
$13,075
$9,585
$7,260
$4,790
MAIL–ORDER
Full Page
²/3
¹/2
¹/3
$5,795
$4,250
$3,220
$2,125
$5,650
$4,145
$3,135
$2,070
$5,500
$4,075
$3,060
$2,015
$5,230
$3,834
$2,900
$1,915
TUNER SHOP
¹/6
$640
$625
$605
$574
$18,110
$16,655
$15,935
$17,655
$16,250
$15,535
$17,200
$15,825
$15,135
$16,340
$15,035
$14,380
COVER*
Back Cover (C4)
Inside Back Cover (C3)
Inside Front Cover (C2)
Above prices are for 4–COLOR ads, not B&W. Bleeds only available on FULL–PAGES and SPREADS.
*Fifth color metallic available for covers. Covers printed on 146# gloss paper stock.
DSPORT MAGAZINE
PRODUCTION SCHEDULE
7
PRODUCTION DEPARTMENT
Deadlines
Space
Materials
Issue
Month
On-Sale
123
Jan ‘13
12/4/12
10/19/12
124
Feb ‘13
1/8/13
11/23/12
11/30/12
DVD #29
125
Mar ‘13
2/5/13
12/21/12
12/28/12
2013 MSG
126
SPECIAL
2/12/13
12/28/12
1/4/13
FD Yearbook
127
Apr ‘13
3/5/13
1/18/13
1/25/13
2013 BRK-TCH
128
May ‘13
4/2/13
2/15/13
2/22/13
DVD #31
129
Jun ‘13
5/7/13
3/22/13
3/29/13
DVD #32
130
Jul ‘13
6/4/13
4/19/13
4/26/13
2013 WTBG
131
Aug ‘13
7/2/13
5/17/13
5/24/13
10/26/12
Special Insert
2013 Calendar
DVD #33
11th Anniversay
132
Sep ‘13
7/30/13
6/14/13
6/21/13
133
Oct ‘13
9/3/13
7/19/13
7/26/13
DVD #34
2013 DYNO-TCH
134
Nov ‘13
10/1/13
8/16/13
8/23/13
DVD #35
135
Dec ‘13
11/5/13
9/20/13
9/27/13
DVD #36
136
Jan ‘14
12/3/13
10/18/13
10/25/13
2014 Calendar
137
Feb ‘14
1/7/14
11/22/13
11/29/13
DVD #37
138
Mar ‘14
2/4/14
12/20/13
12/27/13
2014 MSG
139
NCBG
2/11/14
12/27/13
1/3/14
DVD #38 (NCBG)
140
Apr ‘14
3/4/14
1/17/14
1/24/14
2014 ENG-TCH
141
May ‘14
4/1/14
2/14/14
2/21/14
DVD #39
142
Jun ‘14
5/6/14
3/21/14
3/28/14
DVD #40
143
Jul ‘14
6/3/14
4/18/14
4/25/14
2014 WTBG
144
Aug ‘14
7/1/14
5/16/14
5/23/14
DVD #41
12th Anniversay
145
Sep ‘14
7/29/14
6/13/14
6/20/14
146
Oct ‘14
9/2/14
7/18/14
7/25/14
DVD #42
2014 ECU-TCH
147
Nov ‘14
9/30/14
8/15/14
8/22/14
DVD #43
148
Dec ‘14
11/4/14
9/19/14
9/26/14
DVD #44
HARD MEDIA SERVICES
Don’t have the time or staff to produce your media content?
Let HARD MEDIA Inc. do the work for you!
HARD MEDIA Inc. has a full service art department that includes
a fully staffed video production & editing crew as well as
print and graphic design capabilities.
Services Include:
• Ad Design
• Product Photography
• Promotional Posters, Inserts, Calendars & Race Programs
• Illustration and Logo Design
• Video Production
Call or Email Us To Set Up An
Appointment Today! 714.593.0280
8
DSPORT OPPORTUNITIES
DSPORT DVD
VIDEO FACTORY TOURS
DSPORT DVD can “go
inside” your manufacturing and/or distribution center and offer
consumers an insight
into the inner workings
of your company and its
production and distribution cycles. This is a
great opportunity to
promote your brand and product, while retaining the editorial focus
that DSPORT and DSPORT DVD are known for.
100% DEDICATED VIDEO/EDITORIAL/ADVERTISING STAFF
100% HIGH-DEFINITION DIGITAL VIDEO CAPTURE, EDITING AND OUTPUT
DSPORT can work with you to ensure that the most information is
extracted from your Factory Tour production, providing consumers with
the most pertinent information and allowing you to highlight exactly
what makes your company special.
The DSPORT DVD series started as an extension of the print publication
but has grown into its own as an alternative medium for producing and
publishing editorial and advertising content.
VIDEO DEMOS/COMMERCIALS
100% IN-HOUSE, 100% DIGITAL
DSPORT DVD features include the popular FIRST DATE interviews,
Feature Car Coverage and Special Event Coverage. These editorial
standouts are winners when it comes to delivering the content our
readers want and offer the unique opportunity to reach an audience
that also appreciates video content along with print.
This year we are expanding our video production to include new and
exciting features available to advertisers and partners including
Broadcast Television Commercial Production, Industry Manufacturer and
Distribution Center Tours and new product-specific highlighting in our
new series of video editorials, How It’s Made.
DON’T JUST READ DSPORT, WATCH IT!
Published 7 times per year, DSPORT
DVD is polybagged with DSPORT
Magazine, reaching subscribers and
newsstand buyers world wide.
If you feel that your
product or service is
better served by video,
DSPORT can accomodate
you. Our 100% in-house
production team can
develop and produce a
commercial video spot
and
offer
prime
placement in a DSPORT
DVD, on our various web video channels or for your own internal or
trade show use. Save thousands over the cost of assembling your own
production team or hiring a series of subcontractors to produce your
commercial; DSPORT’s in-house production and editing team can provide
you with a completed product in as little as 30 days.
If Have Any Questions
Call or Email Us To Set Up An
Appointment Today! 714.593.0280
DSPORT OPPORTUNITIES
PDF CATALOGS ON DVD AND WEB
DSPORT has found a way to maximize your potential customer reach
while minimizing costs. While many companies already offer PDF
versions of catalogs on their own websites, this only serves the customer
that is already on the site looking for the information. To extend that
reach, DSPORT offers the ability for your company to place a PDF catalog
in the data section of DSPORT DVD #29 or DVD #37.
130,000 CUSTOMERS REACHED
FOR $1500 = $0.015/PERSON
PDF Catalogs Prices
1kb to 5Mb: $1,500 Insertion
5.01Mb to 15Mb: $2,500 Insertion
Over 15Mb: Contact Us
Space Deadline DVD#37: November 19th, 2012
Materials Deadline DVD #37: November 22nd, 2012
Issue
Month
DVD#
124
Feb ‘13
On-Sale
Deadlines
Space
Materials
#29
1/8/13
11/20/12
126 FD YBOOK #30
2/12/13
12/24/12
12/28/12
128
May ‘13
#31
4/2/13
2/12/13
02/15/13
129
Jun ‘13
#32
5/7/13
3/19/13
03/22/13
131
Aug ‘13
#33
7/2/13
5/14/13
05/17/13
132
Sep ‘13
#34
7/30/13
6/11/13
06/14/13
134
Nov ‘13
#35
10/1/13
8/13/13
08/16/13
135
Dec ‘13
#36
11/5/13
9/17/13
09/20/13
11/22/13
137
Feb ‘13
#37
1/7/14
11/19/13
139
NCBG ‘14
#38
2/11/14
12/24/13
12/27/13
141
May ‘14
#39
4/1/14
2/11/14
02/14/14
142
Jun ‘14
#40
5/6/14
3/18/14
03/21/14
144
Aug ‘14
#41
7/1/14
5/13/14
05/16/14
145
Sep ‘14
#42
7/29/14
6/10/14
06/13/14
147
Nov ‘14
#43
9/30/14
8/12/14
08/15/14
148
Dec ‘14
#44
11/4/14
9/16/14
09/19/14
Sample PDF Catalog Pages
MAXIMUM VIDEO CONTENT DISTRIBUTION
Maximum exposure by delivering to subscribers and
newsstands in polybagged issues Seven times-per-year
Increased exposure through dsportmag.com and
YouTube channel for produced content
Maximum value for the advertiser: advertiser retains shared
rights as work-for-hire to reproduction and redistribution
of content (pending DSPORT distribution schedule.)
11/23/12
Call or Email Us To Set Up An
Appointment Today! 714.593.0280
Contact: Tobin Honda
Marketing Director
[email protected]
9
10
DSPORT OPPORTUNITIES
FULL LOCK
Does
your
company
already support Formula
D and its massive fan
base? If the answer is
“yes,” you should be a part of DSPORT DVD’s FULL-LOCK series so
your investment gets the exposure it deserves.
MOTORSPORTS GUIDE
The DSPORT Motorsports Guide is a
32-to-64-page, full-sized stand-alone
insert offered at the beginning of
each calendar year in support of the
major competitive motorsports series
relevant to our market including
circuit racing, drifting and drag
racing. The guide is distributed to
both subscribers and newsstand
buyers in a polybagged issue;
overruns are distributed at the series
that we cover in the guide at the start
of each event’s season. By bundling
the Motorsports Guide into each distributed copy as well as
distributing free-standing copies at each relevant event, you are
assured your advertising reaches the specific-demographic that
participates in each event and has the most overall coverage for
the cost.
Maximum Exposure
Each season, DSPORT follows a set group of teams as they deal with
all of the drama involved in professional drifting. Last season, DSPORT
followed four teams, including the one that won it all.
A dedicated cameraman and video editor will follow a team for an
entire season. All of the raw and well as edited footage is provided to
the sponsors. A 20~40 minute episode of FULL-LOCK is produces after
each Formula D event. Currently, the series is distributed on DSPORT
DVDs and DSPORT’s DVD Channel. Plans for 2013, include expanded
distribution.
Maximize Formula D Exposure
And Insure Your Company’s Inverstment
• Per Team Cost is $30,000 Per Season
• Up to three sponsors can share the cost
• Polybagged with the March issue of DSPORT
• Distributed at Motorsports events nationwide
• Only Full-Page and Half-Page horizontal ads available
ADVERTISING RATES
“Presented by” Cover Sponsor: $10,000
Full Page Ad: $3,500
Half Page Ad: $1,950
Back Cover: $5,500
Space Deadline: 12/21/2012
Materials Deadline: 12/28/2012
If Have Any Questions
Call or Email Us To Set Up An
Appointment Today! 714.593.0280
DSPORT OPPORTUNITIES
DSPORT CALENDAR
CALENDAR MONTH PACKAGE
Product and Service Opportunity
• Choose your Cover Car and Model
from DSPORT Magazine Issues
(Check for vehicle and model availability)
Pricing: $3,500
Showcase your product and logo alongside a
lovely DSPORT cover model and car. Thats up
to 31 days of daily exposure. Repetition
reinforces brand recognition!
a
• Hi-resolution product images
a
• 4-point product highlights
a
• Prominent placement and sizing
of your company logo
a
• 100 printed/bound copies of the
calendar for your distribution
a
• Polybagged with every copy of
DSPORT January Issue
a
• Additional calendar distribution
and promotion through the year
a
• Appear in DSPORT’s most
circulated issue
OPENED
CALENDAR SIZE
15.75” × 10.875”
“PRESENTED BY” PACKAGE
Product and Service Opportunity
• Company name and logo on calendar cover
a
• Calendar Month Package (priority choice)
as described below
a
• Two Double-Sided Posters with
company logo on both sides
IMPRINT AREA
2.375” × 10.875”
Pricing: $15,000
Get consumer-direct exposure for
your product or service. Call today
to secure your place in history.
Call or Email Us To Set Up An
Appointment Today! 714.593.0280
Contact: Aiko Makino
Marketing Associate
[email protected]
DSPORT ISSUE 120
FIRST DATE MODEL:
ADRIANA LEONARD
11
12
DSPORT OPPORTUNITIES
CONTESTS PROMOTIONS
DSPORT offers the opportunity to run contests over our DSPORT print
and web assets. These contests allow you to collect important polling
and demographic information while offering an increased amount of
exposure for your product or service.
Your company determines the prize or incentive, provides the artwork
for the print and the web, and the poll/demographic questions you
would like answered and DSPORT will run the ad - both in print and
online. We collect the relevant information that you want to know, then
randomly select the winner from the list of applicants. The public
contest information receives coverage in DSPORT Magazine and
DSPORTmag.com, while you receive the collected poll and demographic
data from entrants that you
know are interested in your product or service. Get extreme editorial
coverage and value for your advertising dollar!
CONTEST PACKAGE
Print Component
• Full-page advertisement in DSPORT Magazine
(In-house design services are available for a nominal fee.)
• Front cover blurb on contest issue cover
• Contest Winner printed in magazine along with
contest details, prize/incentive, and your logo or brand.
Online Component
• Front page 468x60 web banner promoting the contest
on DSPORTMAG.com (In-house design services are available
for a nominal fee.)
• Dedicated, branded webpage on DSPORTMAG.com
for data collection.
• Online demographic/questionnaire data. Results
collected, sorted and provided to advertiser by DSPORT.
• Contest results highlighted on DSPORTMAG.com NEWS
section and in the pages of DSPORT Magazine.
CONTEST PROMOTION PACKAGE
Pricing: $4,500
Past Contest Campaigns
DSPORT OPPORTUNITIES
NEW CAR BUYER’S GUIDE
DSPORT’s Annual New Car Buyer’s
Guide will be going on its fourth
year of offering potential new car
buyers the information they need to
make the most educated decision on
the car they want to buy. With indepth performance measurements
made on the track by professional
drivers, on the dyno by professional
tuners and on the road by our
knowledgeable staff, DSPORT’s
NCBG offers what the other guides
can’t - real insight into cars that
matter to our market. When we look
at the cars, we don’t just judge them
for what they are in stock form; we
judge them based on what we can build them to be.
As an advertiser, this is your opportunity to reach the eyes of a potential
buying public that wants the “aftermarket friendly” editorial stance
that only DSPORT delivers. The NCBG is distributed as a part of the 12issue subscription cycle to subscribers, and has the added benefit of
staying on newsstands for 91-days, increasing the amount of exposure
your advertisement will receive.
Maximum Exposure
• Distributed in September, Polybagged with
the accompanying NCBG/DSPORT DVD.
• All testing and reviews covered editorially in print magazine and
DVD. Testing conducted by professional drivers and tuners
at Streets of Willow and on industry standard Chassis Dynamometers.
• Extended newsstand distribution (91 days) Special 13th Issue
• Awards for FWD, RWD and AWD DSPORT Car of the Year
• OE Vehicle Manufacturer Advertising/Commercial Inquiries Welcome
• Multiple Print Advertisement sizes and Commercial lengths
available - please inquire for specific pricing opportunities
2014 NEW CAR BUYER’S GUIDES
Space Deadline: 12/27/2013
Materials Deadline: 1/3/2014
13
14
DSPORT OPPORTUNITIES
IDRC
The Import Drag Racing Circuit was established in 1998 by a
group of racers that wanted a better venue for import drag
racing. The import performance industry in the United States
has its roots embedded in drag racing, and it continues to be
the most accessible of all motorsports for the entry level
enthusiast. Since its inception, the IDRC has continued to
provide one of the few remaining sanctioned drag racing
series in the country. Where other sanctioning bodies simply
rode the import bubble until it burst, the IDRC has consistently
provided an arena for all levels of drag racing competition.
With strategic series partnerships, we are able to take the
IDRC series to tracks around the country, maximizing exposure
to the same people that are spending money maintaining,
using and upgrading their vehicles.
DSPORT OPPORTUNITIES
15
DSPORT Magazine
and DSPORTMAG.com
Maximum Exposure
For Your Advertising Dollar
Go to:
www.importdrag.com
for the latest
2013 IDRC Schedule
All events dates, times and schedules subject to change
IDRC EDITORIAL COVERAGE
IDRC PROMOTIONS
All IDRC events are covered in-depth in DSPORT
Magazine in the next issue; with a faster than
industry-standard lead time of approximately 25
days, we can get timely coverage out faster than any
other magazine on the market. Each event is
promoted through the magazine with an internal
full-page advertisement that runs specifically for and
prior to each IDRC event.
Not only does your sponsor or advertising dollar
reach the greatest number of people through our
print and online editorial coverage and
advertising opportunities, the IDRC also has its own
self-standing website to promote events and event
partnerships, furthering the online reach of your
advertising dollar.
In addition, DSPORTMAG.com has facilities for “realtime” and “day of” coverage for web-savvy
consumers; advertising opportunities are also
available on the web for the most complete coverage
and reach for your advertising dollar. DSPORT’s social
networking tools are also utilized to promote and
increase exposure to each and every officiallysanctioned IDRC race day or cosponsored event.
In addition, the IDRC “street teams” print and
distribute special promotional flyers directly in the
region surrounding each event, offering yet
another opportunity for your advertising dollar to
reach targeted-market consumers.
The IDRC’s own growing social networking
properties also help spread the word to consumers
about the event, and allow for even further
advertising opportunities including additional
advertising, site-to-Facebook linking, crosspromoting
and more.
ImportDrag.com
• Banner Advertising
• Microsites Available
Flyer Advertising Space
• Distributed directly to consumers
• Targeted distribution to potential
buyers and consumers
Co-branding/Microsite Building
• Contact us for details
2013 IDRC SPONSORSHIP
AND ADVERTISING PACKAGES
Series Sponsorship $75,000
Event Sponsorship $15,000/event
Class Sponsorship $15,000/series
Contingency $2,500/series
• Banner placement throughout the racetrack
• Company name and logo on trophies
• Company sticker placed on competitor vehicles
(contingency programs are also available)
• Custom PA announcements
• Company name/logo will be part of all
IDRC media promotions
Class Sponsorship
1. Pro AM All Motor
2. Pro Am FWD
3. Quick Class
4. All Motor
5. True Street
6. Bracket Class
7. Fun Runs / Shake Down Runs
Event Vendor/Booth Space from $500
Event Vendor/Booth Space from $500
• 10x20 foot booth to sell & showcase products
• Large vendor spaces available upon request
16
DSPORT OPPORTUNITIES
DSPORT TOKYO AUTO SOLAN TOUR
EDITORIAL COVERAGE
• Dedicated section in DSPORT Magazine
• Print Cover Mention of Title Sponsor
• Video coverage of the DSPORT TAS Tour Experience
in real-time and in the TAS editorial issue
• Year-round presence and updates microsite featuring
current and archived content at DSPORTTAS.com
ADVERTISING OPPORTUNITIES $2,500~$25,000
DSPORT’s Annual Tokyo Auto Salon Tour is the premier place for consumers to get
their fill of authentic Japanese tuning culture and lifestyle. This all inclusive tour not
only grants access to one of the most famous automotive events in the world, the
Tokyo Auto Salon, but also provides access to the offices, workshops and factories of
major U.S.-desired, Japan-based tuning shops and manufacturers. We also provide the
full “Japan tuner experience” by hosting tour and trips to industry and cultural iconic
events such as Japan’s largest car meet Daikoku Futo Car Park, and new and used
aftermarket parts superstores. Tour attendees experience Japanese tuner-style
nightlife and general life in Japan, an experience that’s so memorable many attendees
participate year after year.
• Sponsor (Title, Presentation, and multi-level) opportunities available
• Co-op branding of DSPORT TAS special apparel and soft goods
• DVD Editorial Placement Opportunity
• Full-page print advertising space (minimum 4 issues prior to event)
• Attendee/Participant Gift Bag Sponsor and Product Placement
opportunities - both as separate items and in DSPORT Official
Backpack/Goods Bag presented to all attendees
• DVD/Video Commercial or Banner Branding Opportunites Available
CALL OR EMAIL us for more
information at 714.593.0280
Tobin Honda
Marketing Director
[email protected]
BRINGING JAPAN TO AMERICA
Each year DSPORT brings the Tokyo Auto Salon Tour
experience back to our readers through our comprehensive
editorial coverage and photography. Additionally, realtime
coverage of the Tokyo Auto Salon events as they happen
are dual-posted on DSPORTMAG.com and the TAS
dedicated site, DSPORTTAS.com.
Video from the event is showcased in a dedicated section of
the DSPORT DVD while year-round coverage of the previous
years and promotion of the current tour are handled on the
DSPORTTAS.com dedicated microsite. Sponsor and co-op marketing
efforts receive the most amount of coverage from the people that
deliver the best content on the market - DSPORT.
For more information:
http://www.dsporttas.com/
DSPORT OPPORTUNITIES
POSTER-SIZED INSERTIONS
Pull-out posters are special added-value inserts
distributed with DSPORT Magazine that allow you to
reach every single reader of the magazine, while
offering a purchase incentive to potential readers and
subscribers. Posters can be purchased for any issue,
including polybagged DVD issues, and are perfect for
specific events, product releases or other promotions.
Poster Sizing and Details
• 20x30 inch pullout, 16-panel double-sided
• Other poster and gatefold sizes available
• Printed on poster quality paper stocks
• Printed CMYK, spot colors available upon request
• Design services available for a nominal fee
• Extra print run service available for a nominal fee
SPECIAL PROMOTIONS
DSPORT plans and produces special
events such as industry celebrations,
awards and recognition banquets and
more. Advertising, sponsorship and
other branding opportunities are
available, specific to each event.
In addition, strategic partnerships with
DSPORT-branded gear and apparel can
offer a longer-lasting impression of your
brand and increase exposure to
potential readers and magazine buyers.
Contact us for more
information at 714.593.0280
17
18
AD SPECS
COVER STOCK ································146# / 7 point
BODY STOCK································60# free sheet
⁄ SQUARE
5.578” × 5.06”
13
LINE SCREEN ·············································175 LPI
OPTIMUM PROCESS BLACK
⁄ HORIZONTAL
7.5” × 6.85”
80%
60%
40%
100%
Cyan
Magenta
Yellow
Black
23
IMAGE ······································CMYK, Flattened
½ HORIZONTAL
7.5” × 5.06”
RESOLUTION···························350 dpi or Higher
FORMAT ···Adobe Photoshop .eps and pdf/x-1a
SEPARATIONS ····················Composite Files Only
SAVE··········································CD-ROM or DVD
PROOFS ·········GRACol or SWOP–Certified Proof
(for color match)
SPREAD (bleed)
16” × 11.125”
(15” X 10.125” live area)
⁄ HORIZONTAL
7.5” × 3.28”
13
SCANNING···············································$100 / hr
RESIZING ·················································$100 / hr
CORRECTIONS·········································$100 / hr
FULL PAGE (bleed)
DESIGN ····················································$150 / hr
8.125” × 11.125”
(7.125” × 10.125” live area)
PRODUCT PHOTOGRAPHY·········From $50 / item
1⁄ 3 VERTICAL
3.66” × 6.87”
½ VERTICAL
3.66” × 10.125”
(TUNER PAGE)
⁄ HORIZONTAL
3.66” × 3.28”
(Reprints and special inserts will vary per job)
16
MAGAZINE TRIM SIZE··············7.875” x 10.875”
FULL PAGE BLEED (all 4 sides)··1/8” All Around
2012 READER SURVEY
demographic
gender
96%
4%
male
female
0
50%
0
77%
23%
50%
100%
spending more in 2013
same in 2013
spending less in 2013
ethnicity
0
caucasian
black
asian
hispanic
other
47%
7%
19%
17%
11%
0
50%
100%
education
college graduate
attending college
high school grad
in high school
36%
39%
98%
4%
0
50%
perf. parts
spend trend
100%
single
married
93%
24%
23%
24%
15%
street driven
track racing
drag racing
car show
drifting
marital status
0
50%
100%
game
platforms
50%
28%
43%
51%
57%
11%
nintendo wii
pc
playstation 3
xbox 360
none
50%
22%
45%
yes*
maybe
0
25%
50%
*Of those that said “yes” to new car purchase,
average budget was $23,800 for the purchase.
cross-over
readership
2
3
50%
100%
do-it-yourself
90%
40%
yes
with friends’ help
0
50%
100%
4
5
6.1 READERS PER COPY
6
dvd
pass-along rate
7
1
2
3
4
5
5.4 READERS PER COPY
6
92%
87%
82%
77%
72%
67%
66%
47%
39%
50%
vehicle
ownership
100%
nissan / infiniti
honda / acura
toyota / scion / lexus
mitsubishi
subaru
mazda
bmw
hyundai
other
23%
20%
19%
11%
12%
5%
2%
2%
4%
0
66%
56%
62%
30%
26%
import tuner
modified mag
super street
car and driver
motor trend
100%
magazine
pass-along rate
1
wash/wax
oil change
bolt-on upgrades
brake service
tune-up
100%
belt / hoses
car audio
performance electronics
50%
engine swap / build
35%
0
17%
100%
new car
purchase
0
0
maintenance
and install
car usage
average age: 27.1 years old
average household income: $91K
average cars owned: 4.9 cars
19
25%
audio and
appearance
upgrades
50%
78%
48%
46%
35%
31%
21%
aerodynamics
aftermarket head-unit
amplifier
mp3 adapter
speakers
wheels and tires
0
50%
100%
publisher
sworn
statement
JUNE 30, 2012 (6-month average)
SOURCE: SRDS (SUBS): 18,111
TOTAL: 137,126 (SINGLE): 116,742
NON-PAID: 2,123
PAID: 135,003
HARD MEDIA STAFF:
Michael Ferrara
Publisher
Tobin Honda
Sales Director
Arnold Eugenio
Managing Editor
Richard Fong
Feature Editor
Paul Laguette
Art Director
Mitsuko Tajima
Art Director
Jeren Walker
Project Coordinator
Vinh Nguyen
Marketing Director
Aiko Makino
Marketing Associate
Tim McDermott
Video Editor
Troy Miyamoto
Operations Manager
Len Higa
Lead Fabricator
MAG.COM
TAS.COM
DVD