Colour confidence The eyes have it Winning ways

Transcription

April 2015
For your beauty, hair and spa business
GCC
The eyes
have it
The latest lash
and brow treatments
Colour
confidence
Seasonal hair hues
Winning ways
World spa awards
winners revealed
behindthescenes
How bespoke products can boost your business
THE MOST POWERFUL INGREDIENTS IN SKINCARE COME FROM THE SAFEST SOURCE…
NATURE.
the leader in delivering natural skincare solutions
to the finest spas and professional aestheticians worldwide. From anti-aging to rosacea,
For the past 20 years, Pevonia has been
acne to dry skin, eyes and lips and an easy to use regimen formulated just for her/him, Pevonia has an
aesthetician-proven solution to every skin concern. Pevonia’s award-winning products and in-spa treatments
are coveted by celebrities, influencers, and consumers worldwide for their aesthetician-proven ability to
deliver outstanding skin solutions that restore, rejuvenate, and revitalize all skin types.
Pevonia partners enjoy an industry leading global partner support program. Join Pevonia and discover how
we can help you reach your business goals and enhance professional success.
Alcohol-Free Lanolin-Free Mineral Oil-Free PABA-Free No Artificial Color No Formaldehyde
No Sodium Lauryl Sulfate Non-Comedogenic Eco-Packaging Cruelty-Free
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%VCBJ
GPSMJWF#*05&$EFNPTUSBUJPOTXJUI&MFNJT*OUFSOBUJPOBM5SBJOFS
contents
professionalbeauty.ae
4
Published by and (C) 2015 Trade
Exhibitions & Publishing FZ LCC.
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Trade Exhibitions &
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Editor:
Fiona Vlemmiks
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Zoe Moleshead
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Sally Hewerdine, and Dr Mike Ryan
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39
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in this issue...
Regulars
7
News
Openings, launches and
the rest of the news from
the world of spa, hair and
beauty
Features
69 Product news
Stock up with spring’s spa,
hair and beauty products
47 Catwalk claws
Nails inspired by New York
fashion week
18 Insider
Our exclusive monthly
stats for beauty salons,
spas and hair salons
61 Training days
Maria Dowling explains how
investing in training provides
pay off
31 Ask the experts
The low-down on training
in holistic beauty, treating
milia and boosting revenue
with enhanced treatments
49 The hair doctor
Dr Mike Ryan discusses
female pattern hair
thinning
65 Treatment news
We test out a tanning
treatment, warm quartz
“sand” therapy and
spotlight LPG’s first facial
peel treatment
Goldwell
Professional Beauty GCC April 2015
44 Totally made-up
The PB team gets a Madi
makeover
63 All change
Sally Hewerdine on how to
steer your business through
times of change
80 Calendar
The essential dates for
your business diary
from trade shows to
conferences and training
welcome
5
H
ow much do you va lue t ra in ing? Professiona l Beaut y’s Insider
sur vey t h is mont h revea led some sur pr ising stat ist ics.
In the beauty sector, which includes hair and nails, 60 per
cent of participants inter viewed said they would take on a new
product line even if the company did not offer training.
This contrasted dramatically with the spa sector, where ever y business
questioned said they would refuse to consider taking on a new product line
unless training was included as part of the package.
These results are a stark reminder of how far we have yet to go in some
sectors of our industr y when it comes to changing attitudes and beliefs
about the importance of training to ensure the highest standards.
Although training may seem like an initial drain on resources – be it time
or money – it should be viewed as a long term investment.
One woman, who passionately believes in investing in training is our hair
columnist Maria Dowling. On page 61 she explains how she closes her salon
once a month to host a training day with her whole staff. While she may
lose revenue in the short term, she believes this pays off in
the longer term through both staff retention and customer
satisfaction, which leads ultimately to improved sales.
Highly-trained staff from the MENA region were
recently commended at Professional Beauty’s World
Spa Awards. At a glittering reception in London, UK,
Remède Spa at the St Regis, Abu Dhabi UAE, scooped
the Hotel Spa of the Year award, while the Banyan Tree
Al Wadi, Ras al Khaimah, UAE, collected the Resort Spa
of the Year title. Find out why they won from our judges’ tips
on what makes a winning spa, as well as full winner profiles on
page 37.
We hope you’re as inspired by them as we are!
51
Fiona Vlemmiks – EDITOR
On the cover
23 The eyes have it
The latest lash and brow
treatments
37 Winning ways
World Spa Award
winners revealed
51 Colour confidence
Seasonal hair hues
57 Behind the scenes
How bespoke products
can boost business
69
61
11
www.provocmakeup.com
Be Pro Be Provoc
news
7
News
All the news and views from the
world of beauty, hair and spa
Cayan Group enters strategic partnership with Raison d’Etre
M
iddle
East
real
estate
developer, Cayan Group,
has announced a strategic
partnership with Swedish luxury spa
specialists, Raison d’Etre.
The
agreement
between
the
two parties will initially see the
development of a LivNordic Spa by
Raison d’Etre in the Cayan Tower in
Dubai Marina. The Cayan Group will
retain ownership for the spa in the
tower, while Raison d’Etre will be
tasked with managing and running
the spa.
Ahmed Alhatti, president and
chairman of Cayan Group, describes
the partnership with Raison d’Etre
as “a testament to our commitment
to provide exclusive, memorable and
one-of-a-kind services to our tenants
across our properties.”
Both
parties
believe
the
introduction of the LivNordic Spa,
which is being designed by Italian
architects M+N Architecture will offer
not only a luxurious spa experience
to clients, but also a unique one that
is based around Nordic living and
wellness. “LivNordic is a new spa
brand with a genuine Nordic heritage,
a true Nordic lifestyle experience
created by Raison d’Etre,” explains
Sabine Itze, project director, Raison
d’Etre. “LivNordic celebrates the
extreme contrasts in Scandinavian
countries, for example the darkness in
winter and the never-ending sunshine
in summer. LivNordic is about the
Men’s sector receives boost with opening
of Jazz Lounge Spa
Established ladies salon and spa chain Tips
& Toes has branched out in a new direction
with the launch of its first men’s spa.
Jazz Lounge Spa, located in Al Barsha,
Dubai, is a two-storey property that spans
across 3,400 sq. ft.
Boasting three massage rooms, four
nail stations, six hairstyling stations, two
bath treatment rooms, one waxing room
and one room for facials, the spa is wellequipped to offer an array of treatments
to its new clientele.
Both male and female technicians will
be available to provide the treatments,
which include everything from hair
services such as colour and cut, nail
treatments, massages, including the
signature Jazz Quartet Massage, skin,
body and bath rituals and grooming
treatments such as waxing and shaving.
The spa has been designed and
decorated with a distinctly stylish and
masculine look; exposed brick walls,
wood panelling and a bold colour palette,
complemented by plush Natuzzi leather
chairs in the nail section and Takara
Belmont ones in hair area.
Brands available within the spa include
Pevonia, Morjana, L’Oréal and Kérastase.
balance between these contrasts.”
Expanding upon the LivNordic
Spa in the Cayan Tower, Itze reveals
that goal of the spa is to offer Dubai
residents a wellness experience and
one that is inspiring and mindful,
providing them with “the tools to
live a happier and healthier life – the
Nordic way.” As part of this goal, only
natural and organic ingredients will
be used in the treatment and culinary
menus of the spa.
Itze added: “There will be six
treatment rooms, a steam room,
sauna, plunge pool, gym, beauty
salon, spa café and outdoor pool. You
will of course be able to experience
a real Nordic bathing ritual here with
hot and cold experiences.”
News in brief
Fashionizer has designs on Four
Seasons' spa
Uniforms with antibacterial properties
are ensuring staff members at The Pearl
Spa stay fresh and odour-free even in
summer’s soaring temperatures.
UK-based Fashionizer created the
uniforms for the spa, salon and pool and
beach staff at the new Four Seasons
Resort Dubai at Jumeirah Beach.
Fashionizer
managing
director
Debbie Leon said: “Our new linenrich fabric with Silverplus treatment is
perfect for Dubai, where temperatures
are regularly in the mid to high 40s.
We were delighted to be able to
incorporate this new product into the
uniform programme for Four Seasons.”
hair detox
8
Time for a Hair Detox?
At mariadowling, we never underestimate the power of
detoxing the hair. External toxins and product overload
can both affect the growth and vitality of the hair, which
is why we have developed our all-natural Hair & Scalp
Detox clay masque to deeply cleanse, stimulate,
moisturise and rebalance the hair and scalp.
The product is simple. A ‘zen-like’ mix of clay and pure
oils including peppermint, jojoba and lemongrass help to
1
An initial client consultation is a must.
Try to find out if they have any specific
hair and scalp issues they want to
address. Oiliness, flakiness,
unmanageable hair and itchy scalp are
all issues common in the region, which
can be balanced through regular
detoxing.
4
Clip the hair up but don’t cover, and
leave on for 20 minutes. The client
will feel a tingling sensation in the
scalp which is the effect of the
natural peppermint.
restore beauty to the hair as well as soothe irritated
scalps. Apply fortnightly for best results and your clients
will be on their way to healthy hair growth full of vitality
and beauty.
Our Hair & Scalp Detox can be applied in-salon and at
home, with product available for both salon and retail
customers. Here’s a little ‘how to’ on getting the best
from the product…
2
3
At the backwash, wet hair
thoroughly with tepid water then
towel dry.
Apply the clay to each section with
the hands, from the scalp through to
the ends. Work the product through
thoroughly and gently massage into
the hair and scalp to make sure all
areas are covered.
5
6
At the backwash again, rinse
thoroughly until the water runs clear.
No need to use a shampoo or
conditioner afterwards, as the Detox
both cleanses and conditions.
Dry and style as normal
House of Maria Dowling LLC
Corporate Executive Offices Building (CEO), Office 309, Dubai Investment Park 1, Dubai, United Arab Emirates /
Po Box 72132 / Tel: +971 4 8841555 / +971 4 8877109 / Fax:+971 4 8841433 / [email protected]
news
9
News in brief
Guests “take flight” from
Zighy Bay
Abu Dhabi Country Club opens expansive
Thalgo Spa
A
bu Dhabi Country Club has
officially opened the doors to
its impressive Thalgo Spa.
Spanning 2,000 square metres,
the spa features dedicated male and
female sections and a stylish VIP area.
It also incorporates 23 treatment rooms,
saunas, steam rooms and Jacuzzis.
The treatment rooms, which include
nine dedicated for men, eight for women
and six for VIP guests, are equipped
with memory foam massage beds for
enhanced comfort. Its treatment menu
includes massages, facials, soaks and
other body treatments. Highlights on
the menu include the Thalgo Massage
and Mahana Massage, both Polynesianinspired rituals, and a treatment that
comprises a lotus milk bath, an Indianinspired massage using essential oils
and a lotus wrap.
The creation of a relaxing and
soothing
environment
has
been
fundamental to the design of the spa,
and as such, elements such as ice
fountains and views of waterfalls and
greenery have been incorporated into
it. A dedicated Thalgo boutique is also
located within the spa.
Commenting on the collaboration
between Abu Dhabi Country Club
and Thalgo, Arnaud Diaz, Thalgo
international director, said: “We are
happy to collaborate with Abu Dhabi
Country Club, one of the UAE’s leading
destinations for leisure and sports.
We consider it as the best foothold
for our spa in the GCC market as
we are committed to providing the
best services meeting international
standards
while
respecting
and
complying with the GCC culture.”
Thalgo is distributed in the Middle
East by Madi International.
Guests at Six Senses Zighy Bay in Oman
can now enjoy some of Dubai’s star
attractions via high speed seaplane.
The resort has teamed up with
seaplane operator Seawings to take
guests from the seclusion of the
resort to Dubai in just 50 minutes for a
sightseeing trip.
The flight will feature views of the
The Palm Jumeirah and Burj Khalifa.
Guests can then choose from a
City Walk tour which includes an abra
ride and tour of historical Dubai or a
wildlife drive and afternoon tea before
returning back to the resort.
Global Wellness Summit announces theme and location for
ninth annual event
The summit, taking place in Mexico City
November 13-15, will be held at the St
Regis Mexico City under the theme of
Building a Well World.
The theme goes hand in hand with the
event changing its name from the Global
Spa & Wellness Summit to the Global
Wellness Summit (GWS).
In reflection of the theme, this year’s
agenda will not only include participation
from the spa, tourism and hospitality
sectors, but also from medicine, fitness,
real estate, architecture, nutrition,
technology and other sectors involved or
related to the wellness industry.
Susie Ellis, chairman and chief
executive of the GWS, said: “Progress
towards a well world requires global
collaboration among many different
disciplines and industries, and never have
so many business sectors been so keenly
interested in wellness.”
Ellis will co-host the summit with Gina
Diez Barroso de Franklin, president and
chief executive of Mexico City based
Grupo Diarq, whose areas of activity
include, design, education, real estate,
publishing and entertainment.
news
11
News in brief
Join Global Wellness Day
Bringing together exercise, healthy
eating and inner health, Global Wellness
Day is celebrated annually on the
second Saturday of June.
This year it will take place on June
13th and the organisers of the event are
canvassing for further support to make
it a truly international affair. Involving
indoor and outdoor workshops and
panels dealing with wellness issues
such as healthy living, exercise, nutrition
and physical and spiritual wellbeing,
the event is attracting spas around the
globe.
More details on how you can participate
in this non-for-profit event can be found at
www.globalwellnessday.org.
Hyatt Regency Dubai Creek Heights
introduces Nysa Spa
H
yatt
Hotels
Corporation
expanded its presence in the
UAE with the opening the
Hyatt Regency Dubai Creek Heights
last month.
The property is the fifth Hyattbranded
hotel
in
Dubai
and
encompasses an impressive array of
facilities in two high-rise towers.
Located adjacent to the Dubai
Creek, the towers measure 164
metres in height and feature a 464room hotel. Among the highlights
of the property’s design are its vast
lobby area filled with over 3,200
square feet of plant walls, flowers
and greenery and towering glass
ceiling.
Hyatt
Dubai
Creek
Heights,
which has been developed by Wasl
Hospitality, also comprises Nysa
Spa and various dining and meeting
amenities. Nysa Spa is home to eight
treatment rooms, including couples’
suites, a water temple, traditional
Hammam and male and female
gyms and studios. Its treatment
menu will include an express menu
geared towards business clients.
“We have assembled a worldclass team to bring a refreshing
and enthusiastic spirit to Dubai’s
buoyant hospitality market. Our
vision seeks to redefine the guest
experience in Dubai and offer a
level of service excellence that is
warm, energising and engaging,”
said
Mathieu
Greppo,
general
manager, Hyatt Regency Dubai
Creek Heights.
UAE distributor represents dermo-cosmetic Fillerina
UAE pharmaceutical distributor Al Ittihad
Drug Store (IDS) has announced it is
acting a distributor for Fillerina, which it
describes as the first non-invasive dermocosmetic filler treatment for at home use.
Fillerina has been developed by Suisse
Company Labo and comprises of a mix of
six different hyaluronic acid molecules of
varying molecular weights and sizes that
are especially effective at penetrating
the layers of the skin and thus allowing
tissues to be filled in and plumped up. It
has been developed for home use and
therefore doesn’t involve skin injection.
Dalya Tabari, director IDS said:
“Fillerina has shown extremely positive
results in the European market and we
are expecting the same response in the
UAE as well, keeping in mind that the
beauty and skincare industry is pretty big
in this part of the world as well.”
Fillerina is recommended for women
30 years and above and is available in
pharmacies and hospitals.
news
12
Call for information
sharing forum for
GCC spas
Westin Hotels & Resorts launches
wellness retreats as part of yearlong
wellbeing movement
T
he initiatives will debut at the
hotel group’s North American
properties, before being rolled
out in this region and internationally.
The retreats will see the Westin
engage the expertise of practitioners
across
sectors
including
fitness,
nutrition, yoga and mindful meditation
and will include workshops, seminars
and fitness and healthy cooking classes.
The retreats are linked to Westin’s
six pillars of wellbeing: Eat Well, Feel
Well, Sleep Well, Work Well, Move
Well and Play Well, with the inaugural
retreat centred on the Move Well
element.
Brian Povinelli, global brand leader
for Westin, said: “The Westin Wellness
Escapes series is designed to motivate
and educate those seeking to achieve
or sustain a healthy lifestyle while still
exploring the world."
The Westin Wellbeing programme
also
includes
partnerships
with
SuperFoodsRx, to offer healthy dining,
and mediation app Headspace.
At the recent Hotelier Middle East
Spa and Wellnes forum, held in March,
panellists called for collaboration and
more benchmarking in the spa industry
in this region.
Emirates
Palace
spa
director
Hannah Dowd told Hotelier Middle
East magazine that a forum for sharing
information would be beneficial to the
region’s spas.
“I think there’s a need for it so we
can share figures among hotels. A lot
of companies are not willing to do so
however.
“If they’re protective about financials
we can look at other areas where we
can do benchmarking, for example at
city spas versus resorts so we can have
an idea of what’s happening in the rest
of the UAE in Abu Dhabi and in Dubai.”
Ab chiselling most popular procedure for UAE men
According to the lead specialist plastic
surgeon at Dubai Cosmetic Surgery
clinic, Dr Juan Tadeo Krogulec, Ab
Etching is becoming one of the most
popular cosmetic surgery procedures in
the region.
Also known as chiselling, the
minimally invasive procedure eliminates
a layer of fat on the abdominal muscles
to reveal a contoured and flat stomach.
Dr Krogulec says the procedure appeals
to those who want targeted results after
failing to remove stubborn fat from the
abdominal area through exercise and
diet. “You can easily find someone who
spends time at the gym working out, and
has well-defined muscles on their arms,
legs, thighs and other areas, but when it
comes to the midsection, the bulge is still
there,” he explained. “This is a problem
that has become very frustrating for
many people especially men and they
do not know any other way to achieve a
more defined and contoured abdomen.”
The
procedure
involves
local
anaesthesia and small incisions are
made through the belly button to allow
a small tube to be inserted, through
which excess fat is removed, revealing
the patient’s natural muscle tone. The
procedure is suitable for both men and
women.
international news
15
Industry news from around the globe
Tanning key growth area for
China's male grooming market
C
hina’s male grooming
market represents a
key growth opportunity
for the tanning sector,
according to market
analyst Datamonitor.
While beauty ideals in China favour
fair skin for women, a tougher, more
outdoorsy look is the fashion for men.
Self-tanning products and sunscreen
with a tanning element are two products
with strong potential in China’s male
grooming market, Datamonitor said.
The compound annual growth rate for
the male toiletries market in China was
12.1 per cent between 2008 and 2013,
compared to an 8.4 per cent for the
overall toiletries market in the country.
Six Senses’ Costa del Sol opening
A Six Senses spa is set to open at the
Puente Romano Beach Resort on
Spain’s Costa del Sol this summer.
Scheduled to open early in the
summer, the spa will feature six indoor
and three outdoor treatments rooms
with ocean views.
Other facilities at the spa will include a
relaxation area, a nail bar and a thermal
area with a hydrotherapy pool, a cold
plunge pool, ice experience showers
with mood lighting and a hammam,
sauna and herbal steam room.
Brands QMS Medicosmetics and
The Organic Pharmacy will be used at
the spa, with the menu comprising a
range of treatments for the face and
body, including Six Senses signature
treatments.
Treatments developed specifically for
the spa will include therapies making
use of local natural ingredients, such as
olive oil, sea salt and herbs and minerals
local to the area.
The spa design has been inspired by
Andalusia architecture, with Moorish
influences.
US beauty sales reach $33.5bn
US beauty industry sales totalled $33.5billion
last year, according to new data from market
analyst Nielsen.
Ninety-four per cent of US households
purchase beauty products, spending an
average of US$98 a year. However, sales
have not increased, with virtually no growth
recorded between 2013 and 2014.
Millennials spent US$461million on beauty
products in the 12-month period ending
June 2014. Male spend on beauty products
saw a 10 per cent increase between 2013
and 2014.
Manufacturers are primarily focusing their
advertising efforts on television, 42 per cent,
and print, 54 per cent. Meanwhile, online
advertising dropped by 73 per cent between
2013 and 2014.
This is despite the fact that while
the number of overall beauty purchase
occasions declined by two per cent across
the US sector last year, online shopping
“trips” rose by 15.4 per cent.
Advertisers need to segment their
marketing more, to appeal to specific
customer groups, Nielsen said.
For example, women under the age of 55
favour products that focus on preserving
a youthful appearance, rather than ones
centred on anti-ageing.
Women over 55, on the other hand,
respond to marketing that clearly and
directly address skin ageing concerns such
as lines, wrinkles and sagging.
insider
18
The month in numbers
Average
treatment room
occupancy
57
Insider beauty,
hair and nails
Insider, our exclusive round-up of salons in the GCC. It’s the
easiest way to stay in the know
%
How did the treatment
business in February 2015
compare with February 2014?
48
52
% BETTER
% WORSE
February
Year on year figures for February were a divisive area for the salon
sector – with you split almost straight down the middle as to whether
business was brighter or not than 2014 – and the findings erred just on
the negative side. Things were, however, looking more positive on the
treatment room occupancy rates and rebooking numbers where figures
demonstrated healthy returns.
Our research also turned up some surprising results when it comes to
introducing new product lines, with a majority of you stating you would
bring in a new line even if training wasn’t available – this is directly
opposite to the results found in the spa sector. Online channels also
play a key role in your business – whether it’s for recruitment or for
interacting with existing and current clients.
Percentage of
clients who
rebooked
58
%
On the spot
Where do you advertise your
job vacancies?
1. Online recruitment websites
2. Word of mouth
3. Local paper or magazine
4.Own website
75
%
have a business
Instagram
account
What is the most common
complaint for clients asking
for skincare treatments?
1. Dehydrated or oily skin
2. Acne / breakouts
3. Pigmentation
4.Fine lines / wrinkles
60
%
would take on a new
product line if the
distributor didn’t offer
training
insider
19
The month in numbers
Average
Treatment
Room Occupancy
32
%
How did the treatment
business in february 2015
compare with february 2014?
90
10
Insider Spa
Insider, our exclusive round-up of spas in the GCC. It’s the
easiest way to stay in the know
% Better
February
% WORSE
Percentage of
clients who
rebooked
29
%
This year is continuing to prove a promising year for the spa sector with
you once again reporting that year on year growth was evident and
healthy.
Most of you are aware of the growing presence and importance of
social media – with a majority reporting that you have active Instagram
accounts for your businesses. You also underlined the importance of
the internet when it comes to your recruiting process, with online
recruitment websites the preferential channel for most of you, over
word-of-mouth and print media. Additionally, you also overwhelmingly
underlined the importance and emphasis you place on training staff
members when it comes to introducing a new brand. None of our
respondents questions were prepared to commit to a new product line
if training wasn’t available. This is welcome news and shows how
standards have risen in the industry immensely over the past few years.
On the spot
Where do you advertise your
job vacancies?
1. Online recruitment websites
2. Own website
3. Word of mouth
4.Local paper or magazine
0
%
would take on a new
product line if the
distributor didn’t offer
training
What is the most common complaint
for clients asking for skincare
treatments?
1. Fine lines or wrinkles
2. Dehydrated or oily skin
3. Pigmentation
4.Acne or breakouts
83
%
have a business
Instagram account
brows and lashes
23
The Eyes have it
Lash and brow services are big business but adjusting
them to suit the needs of different age groups could
give you the competitive edge
BROWS
The brief
Clients in their 20s tend to stick to what’s on trend, with full, high-definition brows still in high demand. We
tasked HD Brows with creating a brow look to reflect what was on show on the spring/summer 2015 catwalks.
Creating the look:
Treatment advice:
HD Brows founder Nilam Holmes-Patel says that
this season welcomes the brushed-up brow look:
“It has been sported by celebrities including Emma
Watson, Rosie Huntington-Whitley and Kate Moss, so is
perfect for fashion-forward female clients.”
She adds, “The look is all about texture, creating
perfection and imperfection, so is suitable for all
face shapes. The key to getting it right is keeping the
brow hair long, while maintaining the structured highdefinition brow shape – the overall finish should be
simple but still very much
a statement.”
1. To create this distinctive look, every hair should be
brushed upwards – you want to see every hair stroke.
Either make it really extreme or take it down a notch
depending on what the client wants, so do a thorough
consultation beforehand.
2. The shade of the brow is also significant
and should be multi-tonal from bulb to
tip. This effect can be created with the
brow palette.
3. Use a fine brow pencil, such as Makeup by HD Brows Brow Tec, to almost
draw on the hair. This creates precise, fine
lines rather than filling in the brows with a
block of colour.
4. Finish with HD Brows Colourfix – a
brush-on silky gel that tints, grooms and
slicks brows into shape.
LASHES
The brief
With the spring/summer 2015 catwalks awash with full-impact make-up, including feline flicks and defined lash
lines, we set Lash Perfect the task of creating a look for clients in their 20s who are looking for a high-fashion finish.
Creating the look:
Treatment advice:
Lash Perfect director Christina Jenkins suggests using a
3D effect such as its Russian Layering technique to give
clients’ eyes a full, high-impact and glam appearance.
She says, “Russian layering is a dream look for this age
group as it can give a permanent strip lash effect, and
also lasts longer and requires less maintenance than
normal extensions.”
1. Start with a consultation to define the intensity and volume
the client requires. Length can be varied to suit the eye shape.
2. Apply under-eye gel patches to the client’s lower lash line
before starting the treatment
3. Between two and six lashes are adhered to a single natural
lash. The therapist can build up the intensity, adjusting the
volume across the lash line to create a fuller effect
4. The lashes are applied with specialist adhesive, which
is thinner but strong enough to bond the groups of lashes
without clumping.
5. Advise the client to steer clear of oil-based products, which
can affect the glue. That way they will require fewer in-fills.
brows and lashes
24
BROWS
The brief
As clients start to see the first signs of ageing on their skin, they will also notice
their brow hair thinning. We gave brow specialist Chelsea Beautique the brief of
creating an age-defying look that will lift the face but is also easy to maintain.
Treatment advice:
Creating the look:
A well-defined brow can frame a client’s face and
take years off their look, advises Chelsea Beautique’s
Rosemarie Saxon. “The solution really is to use a brow
powder that adheres to both the hair and skin and
allows you to fill in patchy spots and make the arch look
thicker.” She adds, “Using the Chelsea brow stencil kit is
ideal, as clients can purchase the kit at retail and easily
recreate the shape you’ve created. Because the powder
is smudge-free and water resistant brows will stay in
shape all day long.”
1. Ensure skin is dry and free from oils, cream and make-up.
2. Choose the stencil that is most suited to the clients
Before
face. For example, round face shapes will find a higher
arch more flattering, while long faces can be balanced
by a flatter brow.
3. Use the Duo Applicator Brush, lightly apply the
powder in gentle back and forth strokes, filling the entire
arch. An additional layer can be added for a bolder brow.
The powder will set within a few minutes.
4. Use tweezers to pluck around the brow to maintain
the shape.
5. Advise clients
to remove the
powder using
oil-based
products.
After
LASHES
The brief
With more disposable income but less time on their hands, due to work and family commitments, clients of this
age group are looking for lashes that give long-term results with little maintenance. As women approach their 40s,
hair tends to thin. We asked Novalash which techniques would be most suitable to achieve a sophisticated but low
maintenance lash look.
Treatment advice:
Creating the look:
Novalash recommends that salons focus on thickness
and definition rather than length, because longer, more
dramatic looks require more maintenance. The NovaLash
technique is perfect for this type of client because it gives
the look of wearing eyeliner, which instantly rejuvenates
and brightens the face. If done properly, it will actually
eliminate the need for eye make-up altogether.
1.
Before
After
Select a minimum of three lengths that are about 25 per
cent longer than the client’s own natural lashes. For this look
we used 8mm-14mm as the model had long natural lashes.
We recommend a box of Novaminx in B Curl (pictured).
2. Bond extensions to suit the client’s natural lash cycle,
making sure short extensions are placed only on short natural
lashes, long-to-long and so on. This will ensure lashes look
natural as they shed while making the set last longer.
3. During the time allotted, apply all lengths of lashes but
focus on using the shortest extensions across the entire lash
line. On the model pictured we used more 8mms than any
other lash. Using mainly short extensions
in a full set creates a thick, dark lash line.
4. In the last 15 to 20 minutes, bond any
remaining short natural lashes to boost
the “eyeliner effect” even more.
5. The technique uses NovaLash’s Platinum
Bond adhesive so the client should only
need to return every four weeks for infills.
BROWS
The brief
As well as thinning, eyebrow hair can start to grey and become more unruly
as women age. The more mature client may have also spent a lifetime over
plucking, so we asked Brow by Mii how to treat a client who has little hair left.
Treatment advice:
Creating the look:
Brow by Mii educator Nicola Wakeling says establishing
a regrowth programme is key. “During the treatment
consultation, carefully measure the brows to decide the
ideal shape. Hair can gradually lose pigment as we age,
so tinting will make a huge impact, enhancing brows and
adding a frame back to the face. Look to match the tint
colour to the undertone of hair, which will normally be
cooler in this age bracket.” She adds, “When it comes to
shaping, avoid sharp lines. If you want to add definition,
focus on the
base line of brow, keeping the
top line soft.”
1. Consultation is vital. Measure the brows then create
a preview of the look using make-up products. You
can then agree on an achievable look your client is
comfortable with.
2. Tinting is the next stage, to add a frame back to the
client’s face. Depending on their natural brows, tinting
fine, downy hairs and even the skin may be beneficial.
3. Decide whether waxing is necessary. If so, it may be
predominantly downy hairs that you need to remove at
this stage.
4. Tweeze and trim to tidy the new shape. Coarse hairs
may need to be trimmed or sometimes plucked, to give
uniformity to the brow.
5. Finish the brow with make-up. This has two benefits
– the client leaves feeling confident with her brows, and
it gives you the opportunity to show the client how to
maintain her look between treatments and retail product.
LASHES
The brief
There’s a misconception that if your client is older, a natural look is the only way to go. However, opening the eyes
to give a wide-awake, more youthful appearance is actually what the over-50s client is demanding, according the
lash brands. We tasked Nouveau Lashes with creating a lash look that would give a youthful appearance with its
LVL treatment.
Creating the look:
Bridgette Softley, co-director of Nouveau Lashes, says that
for many ladies in their 50s and beyond, hair and lashes
have started to thin and become sparse so, “anything too
thick or heavy can have an ageing effect, because it could
cause the eyes to look laterally cantered and droopy”. Codirector Karen Betts adds, “Most ladies in their 50s want the
illusion of more youthful eyes, so LVL by Nouveau Lashes
would be a great choice as it's maintenance free and cares
for the natural lashes while still making them more defined
and opening the eyes up. For fine lashes the treatment
products should be left on for the minimum time.”
1.
Before
After
An LVL treatment
Treatment advice:
Carry out a consultation to establish the client’s
desired outcome.
2. Study the client’s eye shape to determine which size
shield to use.
3. Prepare the client’s lashes and cleanse the eye to
ensure the natural lashes are ready for the treatment.
4. Apply the LVL formula. This semi-permanent lash
treatment enhances the natural lashes by straightening
rather than curling. The treatment takes 30 to 45
minutes, depending on length and quality of the natural
lashes, and lasts six to eight weeks.
5. Advise clients on aftercare products such as the LVL
conditioning treatment for post-treatment use.
Contacts
NovaLash call Madi +971 4 338 27 73 / Nouveau Lashes LVL call Aspire Beauty +971 4 813 51 10 / Lash Perfect GCC
call +971 4 344 22 71 / Chelsea Boutique / call Balegro Cosmetics +971 2 447 56 12 / Mii + 44 161 980 23 33
brows and lashes
26
Eye opener
David Go'shay managing director and chief executive office of Go'shay Trading
and RevitaLash UAE, explains the benefits of lash and brow serums for you and
your clients
Tell us about Go’shay Trading
thinning of lashes. Sometimes excessive use of mascara and
I am a British-born Palestinian who has been in Dubai for three
other eye make-up also results in the thinning of eyelashes. One
years, distributing the RevitaLash Advanced Eyelash Conditioner.
way to bring back the lost natural beauty is by using a nourishing
The product is a worldwide favourite with celebrities such as
product combining the natural plant extracts with powerful
among celebrities as Kim Kardashian, Jennifer Love Hewitt and
peptides, which are essential to support the renewal and growth
Courtney Cox to name but a few.
process of lashes. RevitaLash fortifies the lashes with the blend of
peptides and botanicals and also stops the breakage of lashes as
What products do you offer for brows and
lashes?
well as protecting them from any environmental and physical
Our most prominent product is RevitaLash Advanced Eyelash
of the lashes.
damage. Regular use of this product ensures the speedy growth
Conditioner, which has been rated the number one eyelash
Cosmopolitan and Allure magazine in 2014. RevitaLash enhances
When can users expect to see results and how
long do results last?
the natural lashes in just a few weeks. Using it is simple – apply
Results vary by individual and can take between 4-8 weeks to see
once every night to your upper lashes and clients will see an
the impact of RevitaLash on your lashes. In clinical studies 97 per
amazing improvement and result in just a few weeks. RevitaBrow
cent reported changes in eyelash appearance in three weeks.
is a true must-have product too. Eyebrows are undoubtedly
Once your client has achieved the desired appearance, they can
among the most important facial features because of their ability
continue with a maintenance regime of using RevitaLash two to
to frame the face, enhance or create the illusion of facial
three times per week to maintain the fabulous look of youthful
symmetry, and offer an overall polished look. RevitaBrow is also
beautiful lashes.
conditioner in the world just recently! It won awards in
an Allure 2013 and 2014 beauty award winner and it does a truly
amazing job of conditioning and thickening and leaves the
eyebrows softer, fuller and more beautiful.
Can RevitaLash be retailed to my clients who
have eyelash extensions?
Of course! RevitaLash is water-based and will have no negative
What sets RevitaLash
competition?
apart
from
the
effects on false lashes or eyelash extensions.
strong, loyal fan base including a long list of celebrities. It utilises a
Can we expect any more products to
be added to the portfolio?
proven blend of functional cosmetic ingredients including
In
powerful peptides and botanicals to nourish the eyelashes.
introduced, it swept the marketplace and the
RevitaLash Advanced Eyelash Conditioner is now the global
industry, creating a whole new category of
leader in premium cosmetic eyelash enhancement products with
functional cosmetic eyelash beauty products.
a track record for safety and satisfaction. One tube of the full size
Since then the company has introduced
(3.5 ml) of RevitaLash Advanced costs just AED 550 and lasts
RevitaLash
approximately six months.
Volumizing Mascara, Volumizing Primer and
As one of the original eyelash conditioners, RevitaLash has a
2006,
when
RevitaLash
Advanced,
was
first
RevitaBrow,
Hair by RevitaLash and the The Hi-Def Brow
Who is RevitaLash suitable for?
Gel recently launched. I can't say anything yet
Some women are born with thin and fragile lashes, but some are
but you can expect more innovative products
born with beautiful lashes but lack of care and ageing may lead to
to come in the future!
Call Go’shay Trading +971 5 6115 87 27
Brows Counter Display
A Harvey
Nichols
Beauty-B
est-Sell
er
PREMIUM SERVICE DEMANDS PREMIUM PRODUCTS
- Introducing Chelsea Beautique, LONDON’S LEADING LUXURY
BRAND in eyebrow makeup.
This amazing eyebrow kit will give your clients PERFECTLY PRECISE
BROWS IN SECONDS AND THEY WON’T SMUDGE NO MATTER
HOW MUCH YOU MIGHT SWEAT!
This Harvey Nichols Beauty-Best-Seller is now
available to Salons & Spas and can be used either as a
professional service or to boost your retail sales.
Say Goodbye to thin, sparse and crooked eyebrows.
Nothing lifts and frames a face as beautifully (or as super quick), as
our Chelsea Brows. This ultimate Brow-Shaping Kit will
change your client’s life for ever!
Super glamorous eyebrows in seconds
SMUDGE PROOF – WATER RESISTANT – PERFECT SHAPE
DISPLAY INCLUDES
1 x Duo Applicator Brush (tester)
combinations)
1 x Tweezers (tester)
7 x Brow Powders (testers)
Brochures
1 x Stencil Set (tester)
20 x Gift Bags
T: +971.2.447.5612
Total Retail Value of
AED 4,500
SALON PRICE
AED 2,490
AFTER
BEFORE
18 x Brow Kits (choice of powder shade
includes free display
and testers
www.chelseabeautique.com [email protected]
www.provocmakeup.com
Semi-Permanent
Make-up Pencils
Water proof
Long Lasting Formula
Intense Colors
Use Provoc Sharpener
Remove with Water Proof Make-Up Remover
business tips
31
Ask the
experts
Our experts from around the globe
answer an array of questions about
every aspect of running a successful
salon or spa
What is the best approach for treating
a client with milia and are there any
contraindications we should be aware of?
M
ilia are little white cysts filled with keratin
that can afflict your skin at any age,
but are mostly seen in babies. Most
adults who suffer with milia get them
because their skin has not been properly
exfoliated, cleansed and regularly taken care of. In some
cases, milia will disappear without treatment. In fact, when
babies have milia, most doctors will not recommend any
special treatments – just to wash the baby’s skin with warm
water and pat it dry with a soft towel every day. Milia are
completely harmless. They pose no threat to your client
and they are not dangerous, just a cosmetic problem or
annoyance.
Milia can occur anywhere on the body, but they are
usually found around the eye area where the skin is thin
and commonly seen around the cheeks, nose, forehead and
chest. The problem is that milia grow underneath the skin so
cannot be removed by usual extraction methods. However,
a beauty therapist can remove milia with a little hollow
needle to control the production of sebum in the skin. There
are no contraindications, but the removal process must be
hygienic and after removal, clients should embark on a
maintenance programme. This should involve ceasing using
oily substances on the area, the use of a good exfoliant
product to remove dead skins cells, regular cleansing with
warm water and moisturising with vitamin A and alpha
hydroxi acids. Clients should also avoid heavy make-up
and cosmetic creams, which block pores, and avoid sun
exposure or direct sunlight as much as possible, or use a
gentle oil free sunblock and take vitamin B supplements.
It is important that the client does not try to scratch milia
away as this may irritate skin and even damage or scar it.
Milia treatment depends on how serious or severe the
problem is. For instance, gauge whether it is normal or
mild milia (small and often not obviously seen), secondary
or inflamed milia or milia vulgaris which is more red
and sensitive. For mild milia, the beauty therapist can
remove and conduct microdermabrasion that removes
the topmost layers of the affected skin or use basic
AHA peels. For secondary milia you can also conduct
mild microdermabrasion. For milia vulgaris, it should be
controlled by ultrasound or LED light. In some cases where
the milia is severely red and inflamed, widespread and
persistent, it shouldn’t be touched by beauticians; in this
case it is best to seek a medical opinion in order to avoid
further infections.
Mania El Baba PhD is the managing
director of Specialized Beauty, a leading
supplier of biomedical, aesthetic and
fitness equipment and beauty and
cosmeceutical products with branches
in Lebanon and the UAE. She is certified
in medical aesthetics and also owns
several beauty centres in Lebanon and
the UAE.
business tips
33
I’m keen to boost my revenue this year, but
would like to do this based on the existing
treatments we already offer in the salon. How
would you recommend I go about doing this?
T
he good news is, using your existing clients,
your present staff and the same premises,
you can not only increase your profit and your
clients’ loyalty but also motivate your staff
to grow professionally. How is this possible?
By adding enhanced treatments and services to your
menu! I achieved this within my salon and also helped to
implement similar projects across other beauty salons
around the UAE, and I can provide some step by step tips
on how to roll out this strategy.
Firstly, check the reports in your salon’s software
management programme to identify your most popular
service. In my case, I was surprised to discover the nail
department was selling on a daily basis more manicures
and pedicures than any other service, including nail
extensions and nail art.
Once you’ve identified your key service, find out what
it is about this service that appeals to your clients. I did
this through survey cards, and one of the most prominent
comments was “quick and properly done”. With this in
mind, I discounted the idea of introducing a spa manicure
or pedicure and instead focused on how I could achieve
better and faster nail treatments. As a result I decided to
implement the use of a machine manicure and machine
pedicure. It’s a very fast service, similar in many ways to
a basic manicure and pedicure, but with many additional
advantages, including longer lasting results and increased
hygiene levels.
When it comes to rolling out any new services, start
with your loyal clients first and reward their loyalty with a
special offer. When I launched the machine manicures and
pedicures for one month we offered them to every client
who came for a regular service and at the same price as the
regular service. By doing this you not only reward and show
your appreciation of your regular clients, but it also affords
your staff an opportunity to demonstrate everything they
have learned from their training. Additionally, it also gives
you a platform to promote your new service without the
costly expense of advertising. We found that following
the one-month trial, most of the clients subsequently
requested the machine-based treatments, even though the
price was double that of a regular manicure or pedicure.
Education is also critical to the roll out of any new
service and not just for those who will be carrying out the
treatments, but also to the other staff in the salon – hair stylists,
for instance – who can then introduce it to their clients,
while the reception staff need to be able to communicate
the new service over the phone in a clear and correct
manner.
If you do decide to advertise your new services, do so
wisely. When I carried out my survey, I found out that 90
per cent of my clients came to my salon due to word of
mouth. So when it came to promoting our new service I
decided the most affordable and effective platform was
social media. Many of our clients are connected to us on
different social networks and like to receive news and
offers this way, so I simply placed the information about
the new advanced treatment on
social media.
Galina Spierling is the general
manager at Beauty Profit Supply
Trading LLC and founder of
Galina's Beauty Salon in Dubai.
She has been working in the
beauty industry since 1995.
business tips
35
What is the difference between taking a
holistic aromatherapy course and undertaking
this as part of a general beauty course?
And what areas should I expect to cover in a
holistic aromatherapy course?
T
here is a vast difference between taking up a
profession in one specific field and wanting
to become an all-rounder. Comparing a
holistic aromatherapy course as part of a
general beauty course is not correct and
unprofessional in the field of clinical aromatherapy. Note
that aromatherapy is an art and a science, it is the study of
essential oils extracted from herbs, plants, fruits, flowers,
bark, stems, roots, etc, and is an alternative therapy and
cannot be related in any way to a general beauty course.
Some beauty courses include aromatherapy in their
regime as most products contain essential oils anyway,
however they are only touching the surface of what is
huge scientific research and a therapy that has been used
for 5,000 years. To study holistic aromatherapy is not an
easy task. In the IFPA curriculum which we teach there is
800+ hours of training, plus the therapist has to do her
case studies which also play a large role in their overall
understanding of this art. In aromatherapy, one has to learn
the chemical constituents of the oils, which will enable
the students to become master blenders. Basically at the
end of the course the student will be qualified in using 66
essential oils and 15 base oils and four herb/macerated
oils. This will allow them to work with almost any medical
condition a client may come in with. Becoming a holistic
aromatherapist also requires empathy and compassion.
Aromatherapy is a very vast field and each graduate will
specialise in certain fields, some go into dermatology,
emotional issues, treating musculoskeletal issues,
genealogical conditions and much more.
In an IFPA curriculum you cover anatomy/
physiology/pathology, professional development
and business awareness, holistic massage theory,
practical, aromatherapy theory and oractical, plus
the student needs to complete 120 hours of case
studies. All this information can
be found on our website
www.theholisticinstitute.org. PB
Sunita Teckchand is the principal tutor and owner of Essensuals Holistic Training Institute.
She has many qualifications including those of clinical aromatherapist – APA, MIFPA, clinical
reflexologist – MIFPR and holistic massage practitioner and trainer.
world spa & wellness awards 2015
37
Winning ways
We reveal the World Spa and Wellness Award winners from the Middle
Eastern categories
At a glittering black tie reception and dinner at The Brewery
in the City of London, UK, the winners of the World Spa &
Wellness Awards 2015 were unveiled. With spa professionals
from across the globe gathering at the event to hear the
exciting results, the evening provided the perfect platform
to celebrate and reflect upon the achievements of the
international spa sector.
Organised by the Professional Beauty Group in the UK,
the awards follow a multi-layered judging process, which
included both official and mystery shopper visits to the
short-listed finalists.
Winners in this year’s Middle East categories were
Remède Spa at the St Regis, Abu Dhabi, UAE, which
scooped the Hotel Spa of the Year award and the Banyan
Tree Al Wadi, Ras al Khaimah, UAE, which won the Resort
Spa of the Year for the Middle East and Africa.
Before turning the page to read more about the winners
and finalists, discover just what it takes to be a winner, with
the following advice from the judges of the World Spa &
Wellness Awards.
Tips for success
1) THE BIG PICTURE: A guest’s spa experience isn’t
simply about the treatment; it begins the moment they
set foot in your property and should hopefully end
long after they leave.
2) VISION: Whether the inspiration or ethos for the
property is Asian, Indian, European or Middle Eastern,
imbue its feel throughout – from décor and staff
knowledge to treatments and retail. This makes for a
warm and lasting impression.
3) ATTENTION TO DETAIL: Simple things like giving
guests a tour around the facilities go a long way to
making them feel comfortable. They shouldn't have to
think, just relax throughout the whole experience and
spas should remember this in everything they do.
4) COMFORT: From temperature levels and lighting to
privacy and even hydration, ensure your guests feel at
ease at all times.
5) KNOWLEDGE: It’s essential for therapists to know
their products, to be attentive to clients’ needs and to
be able to tailor treatments to meet those needs.
EXCLUSIVE DISTRIBUTOR IN UAE
VIVANDI TRADING L.L.C.
Suite 404, Tower B2, Gulf Towers, Oud Metha Road, PO Box 32911, Dubai, UAE.
Tel: +971 4 335 3336, Fax: +971 4 334 7070, Email: [email protected]
www.vivandi.ae
39
Hotel Spa of the Year – Middle East
WINNER: Remède Spa at the St Regis Abu Dhabi, UAE
“This is our
first Remède Spa in
the United Arab Emirates
and for it to be recognised
a year after opening in a
market with many stunning
and extraordinary spas is a
tremendous honour,”
A relative newcomer on the UAE spa
scene, Remède Spa opened its doors
towards the end of 2013, and has quickly
cemented its position at the forefront
of the regional spa industry. The light,
airy and inviting spa stretches across
an impressive 3,200 square metres
and features 11 treatment rooms, as
well as a sea facing relaxation lounge.
Its treatment menu includes trademark
Remède therapies, established Elemis
treatments and locally inspired rituals
too. The award judges were particularly
impressed by the therapists’ knowledge,
intuitive nature and ability to tailor
treatments to the client’s needs. The
cohesive and stylish décor scheme also
struck a positive note with judges.
Jeff Matthews, president
of Steiner Spa
Consulting
FINALISTS
Mandara Spa at The H Hotel
Dubai, UAE
Talise Spa at Burj Al Arab,
Dubai, UAE
Willow Stream Spa at Fairmont
The Palm, Dubai, UAE
The Indonesian inspiration for this
spa is evident the moment you arrive;
beautifully and cleverly designed, the
spa encompasses 10 treatment rooms
including a Thai massage room, two
relaxation lounges, steam room,
sauna and Jacuzzi. The treatment
menu comprises of rituals from
Elemis and Mandara, together with
a specially created locally inspired
range using Le Sens De Marrakech.
Judges praised the spa’s staff and the
well-executed vision for the property.
Split over two levels and towering
150 metres above the Arabian
Gulf, the Talise Spa in the iconic
Burj Al Arab made an immediate
impression with the judges thanks
to its visually stunning location. The
spa’s treatment menu incorporates
rituals from leading brands: La
Prairie, Sundari and Thémaé, and
its facilities include stunning indoor
infinity pools, Jacuzzis, saunas,
steam rooms and plunge pools.
The spa draws inspiration from its
unique location on The Palm and
features 13 individual spa suites,
including two couples’ rooms,
relaxation lounges, steam rooms,
saunas and yoga and fitness areas,
the spa is well-appointed and a great
space for relaxing. Brands used within
the property include Kerstin Florian
and Willow Stream Reviving spa
products. The staff, treatments and
food were among the high points for
the judges.
41
Resort Spa of the Year – Middle East & Africa
WINNER: Banyan Tree Spa Al Wadi, Ras al-Khaimah, UAE
Retaining its title as Resort Spa of the
Year, the Banyan Tree Spa Al Wadi
has created a unique and holistic spa
environment that unites its tranquil
surroundings in Wadi Khadela with the
Asian heritage of the Banyan Tree brand.
Herbs, oils and spices are the cornerstone
ingredients for many of its rituals, which
range from massages, scrubs and facials
to Ayurvedic therapies, hand and foot
treatments and a unique hydrothermal
Rainforest experience. When it came
to the judges’ inspections, the spa’s
therapists left a strong impression
with their attentive and instinctive
responses and impeccable knowledge
and technique. Confidence with the
therapists was easily established and
the judges were able to fully enjoy their
truly bespoke treatments.
“Achieving
the Resort Spa
of the Year, Middle East
and Africa award at the World
Spa & Wellness Awards 2015 is a
valuable testament to Banyan Tree
Spa Al Wadi’s service excellence
as we continue to raise the bar and
strengthen our brand presence in the
global spa scene,”
Ms Kanruethai Roongruang, vice
president/ executive director of
spa operations for Banyan
Tree Spa & Gallery
FINALISTS
Emirates Palace Spa, Abu
Dhabi, UAE
ShuiQi Spa & Fitness at
Atlantis the Palm Dubai, UAE
Talise Spa at Madinat Jumeirah,
Dubai, UAE
Emirates Palace Spa has carefully
combined Middle Eastern inspiration
with Asian style in a spa that is home
to an array of exciting treatment
experiences. Chief among these is its
Moroccan-style Hammam; but the
spa also boasts facilities including
beach spa cabanas, couples’ suites,
a Gentleman’s Tonic grooming
salon and a pedicure and manicure
studio by Bastien Gonzalez. Judges
complemented the spa on the staff’s
knowledge and brand awareness.
With two storeys and an expansive
26,000 sq. ft, ShuiQi Spa and
Fitness boasts a wealth of
wonderful facilities. The spacious
property includes 27 treatment
rooms, including a Royal Spa Suite,
a men’s grooming area, ladies’
salon, a fitness centre and a Medi
Spa. Its treatment menu is equally
comprehensive
with
Shiseido,
ESPA, Aromatherapy Associates,
Margy’s Monte Carlo and Bastien
Gonzalez all playing a part in the
spa’s rituals.
Talise Spa features an impressive 26
spa suites, including two couples’
suites, additional facilities include
beach cabanas, saunas (including
an infra-red one) and steam rooms,
plunge pools and relaxation areas.
There is also a gym and yoga studio.
The extensive treatment menu
incorporates massages, facials and
detox packages as well as rituals such
as the Shiffa 24-carat Gold Hammam
and
AlphaSphere,
a
sensory
treatment designed to inspire, relax
and rejuvenate.
makeover
44
Totally made up
Professional Beauty’s editor Fiona Vlemmiks and marketing manager
Nicki Wyatt are transformed by the experts at Madi International
W
hen we were invited by Madi
International to have a full on
makeover we didn’t hesitate to
accept. We spent the day at Madi’s
main Dubai showroom, which
also has a state-of-the-art training centre, in the capable
hands of Madi’s top trainers, who worked on our hair, nails,
eyelashes and make-up. Read on to see how they created
our new looks.
Fiona
How they created the look
Before
After
Fiona’s comments
I loved my new shiny new hair colour! I was very impressed
with the Goldwell colours as my hair has a tendency to
turn brassy, but now the ends of my locks are a cool light
brown and have remained so, without a hint of orange
almost three weeks after the makeover. I found the eyelash
application a little uncomfortable but I was so pleased with
the final results – I’ve hardly had to wear make-up since and
my lashes still look great, they have totally transformed my
face. My nail art was very pretty and my make-up looked
very professional. I rarely ever wear foundation so I loved
the flawless skin look that was created for me.
My hair colour was refreshed and grey covered using
Goldwell’s Topchic Permanent 5NBP Topchic on the roots,
which promises 100 per cent grey coverage. Goldwell’s
8SB + 7MB Colorance demi permanent was used to create
the ombre look. Amali Abdel Hadi, professional educator
for Goldwell explained that the cool colour in the ends
of my hair would last 82 per cent longer because of the
product’s cool protect technology. My hair was washed
and conditioned with Goldwell’s Dual Senses Color Rich
Range Shampoo and 60 Conditioning Second Treatment.
Next my nails were painted with the on-trend purple
polish, LCN Crazy Blueberry and nail art was drawn on my
ring fingers. LCN base coat and top coat were used.
The NovaLash Lash Extensions were applied which gave
added length and thickness to my natural eyelashes, and an
alternative to the daily use of mascara. Each extension was
added to my natural lash using medical-grade adhesive and
the process took around two hours. The final touch was
a make-up application with Cinema Secret professional
make-up, to provide a cover girl finish.
makeover
45
Nicki
Before
After
How they created the look
Nicki’s hair colour was created using a full head of highlights
with Silklift + 20 volume, 6 per cent and 10P Topchic Care,
Dual Senses blonde highlights. Her hair was also given a
60 second treatment using Goldwell products to ensure
optimum condition. A full set of Novalash, black eyelash
extensions were applied and Nicki opted for the LCN
green polish O-thentic and grey polish High Maintenance
as well as some gorgeous nail art. LCN basecoat and
topcoat were also used. Nicki had a full make up applied
with Cinema Secrets products from foundation to blush,
eye make-up and full on red lipstick, set in place with a
primer. The end result was red-carpet glamour!
Nicki’s comments
I absolutely loved my makeover experience! I particularly
love my haircut and colour. The ashy, natural look was
just what I wanted and the Goldwell colour hasn't
dulled in the slightest.
I was skeptical when Amali Abdel Hadi, professional
educator for Goldwell suggested putting layers in my
hair but they worked really well and gave it muchneeded volume! My eyelashes look so natural that I
have had compliments from people who have thought
that they are my own. Overall it was fantastic to see
the Madi brands in action and really come to life.
The experts
Amali Abdel Hadi,
professional educator
for Goldwell
Jovita Buinickaite,
technical trainer
for LCN
Fadi Kordab,
professional educator
for Goldwell
Suzana Younsi,
technical trainer for
LCN and Cinema Secret
Call Madi International on +971 4 338 27 73
nail report
47
Catwalk claws
Inspired by New York fashion week, Bio Sculpture
designs nail creations set to complement the hottest fashions for fall 2015
animal print
Create the look with
Bio bubbles
Shimmer
Look
no.1
Look
Create the look
.2
with Ombre Graduation no
Step by Step
1. Select two different Colour Gels of
your choice.
2. Apply a Bio Sculpture Base Gel layer. Cure.
3. Apply two layers of the lighter Colour Gel. Cure.
4. Follow with a third layer using the darker Colour
Gel (fairly thin layer). Do NOT cure.
5. Place small dots of Soft Gel onto the wet Colour
Gel layer, using the tip of the Upper Arch Brush.
Cure. Wait for the gel on the tip of your brush to
Step by Step
form a droplet, then place it. Work from an image
of reptile skin as guidance to where smaller or
1. Select different Colour Gels of your choice.
larger droplets should go.
2. Apply a Bio Sculpture Base Gel layer. Cure.
6. Apply the appropriate Strengthening Gel to seal
the nail art.
3. Follow with two layers of Colour Gel.
7. Cure. Dual Cleanse and Refine.
4. Apply a layer of a different Colour Gel to either the
8. Apply Gloss Gel for shine. Cure.
free edge, or the cuticle area, or sides of the nail.
Tip!
To create dual coloured bubbles, dot down tiny
Colour Gel droplets into the centre of each or use
some of the Soft Gel dots before curing. Bubble sizes
can differ, depending on the amount of gel dotted
down. Experiment with different patterns to achieve
interesting shapes and textures.
Cure each layer.
Do NOT cure.
5. Use the number four flat or six round brush,
or a soft sponge to blend the Colour Gel. Cure.
6. Repeat step four and five with a different Colour
Gel until the desired effect is achieved. Cure.
7. Apply the appropriate Strengthening Gel to
seal the nail art.
8. Cure. Dual Cleanse and Refine.
9. Apply Gloss Gel for shine. Cure.
Tip!
For a soft gradation effect, use a soft sponge.
For a rougher effect, use a brush.
Contact
Nail looks created by Bio Sculpture. To learn more about the brand call +971 4 341 48 20/ +971 50 527 23 97
Love your Nails, Naturally
# 1 Dry Fast Top Coat in the World
Exclusively Distributed by Beauty Point Trading LLC, Dubai, UAE. T: +971 50 553 4919 | T: +971 4 380 4555
PAMCO MENA, Regional T: +961 3 292 429
hair expert
49
The Hair
DOCTOR
Dr Mike Ryan discusses the causes of
female pattern hair thinning and how
they may affect your client
T
he majority of women presenting with
pattern hair thinning show (in my opinion),
acquired pattern alopecia due to the
cascading affects of metabolic, hormonal
and sometimes nutritional disturbance
within a number of body systems. These women may be
of any age and have a common history of lethargy, dry
skin, menstrual difficulties, pre-menstrual mood
disorders, weight gain, diminished libido, sleep disturbance
or headaches. Their thyroid function testing and/or
salivary hormone profiles (SHP) will often be imbalanced;
with elevated testosterone (TT) and/or DHEA – the
adrenal gland endeavoring to stimulate thyroid function.
Genetic hair thinning in women usually occurs pre or
post menopause, but can also be present in younger
women with high follicle sensitivity.
Menopause almost always affects the hair on the scalp
and many females think at this time that they have
female pattern loss (FPL).
Fifty is the average age for menopause, but changes
to the hair can begin long before, and is one reason why
hair thinning during menopause is difficult to counteract.
Nobody over 40 has the same volume of hair they had in
their twenties, but menopause is an extra and accelerating
cause. The pattern of menopausal hair thinning is similar to
the early stages of male pattern hair loss.
Hair has deep psychological
meaning. Both menopause and
loss of hair are often associated
with loss of femininity and
attractiveness
Psychological impact
Hormonal fluctuations during menopause are often the
most distressing. From a psychological viewpoint, it is
very common for a woman to scrutinise herself in the
mirror more closely, and particular attention might be
paid to hair. Hair has deep psychological meaning.
Both menopause and loss of hair are often associated
with loss of femininity and attractiveness. These
thoughts and changes can all feed into each other, and it
becomes a vicious and demoralising cycle. Rest assured,
though, it is very rare for a woman to go bald. And things
can be done to get the best out of the hair during this
stressful time.
Oestrogens and the hairduring menopause
The basis for changes during menopause is a decrease in
oestrogen. Oestrogens affect the menstrual menopause
and may mean the hair won’t grow as long as before.
This is because oestrogens keep the hair in the
growing phase, and the longer the growing phase, the
longer hair can grow. Reduced oestrogen levels cause
the hair’s growth cycle to shorten and mean that the
hair sheds before it reaches the length that it used to
grow to.
Androgens (male hormones) and the hair
during menopause
Androgens are male hormones. They are found in
women as well as men, but to a lesser degree. Menopause
causes androgen levels to increase, which can in turn
trigger thinning of the hair on your scalp and can also
cause extra facial and body hair. Androgens do not
necessarily decrease the number of scalp hairs, but
reduce the diameter and length. The result is a loss of
volume or body. The hair may not be falling out more, or
failing to grow back - but the replacement hairs are
weaker and finer.
Dr Mike Ryan is a trichologist working
exclusively in Vivandi’s HairSpa, the leading
hair restoration centre in Dubai which
specialises in effective, non-surgical hair loss
treatments. Vivandi also supplies hair loss
products for professional use.
For more information visit www.hairspa.ae or www.vivandi.ae
If you have a question for Dr Mike, please email [email protected]
hair colour
51
Colour confidence
From metallic and violet to copper and caramel – this season’s
hair colours have something for all
L'Oréal
Red hot
Blonde is a colour that never goes out of
fashion – and this season’s hottest blonde
styles seem to stretch from one extreme
to the other. For those clients keen to
make an impact with their hair colour – ultra
blonde or platinum is the look to
recommend; alternatively for a more
relaxed and subtle style, a natural sun-kissed,
beachy blonde (as seen on our covergirl,
right) is the way to go. Aloxxi, Goldwell
and L’Oréal also highlight strawberry
blonde, caramel, ash blonde and golden
tones as topical trends for this colour.
Stylists should be on red alert right
now as this bold colour is hugely on
trend. Brands including Aloxxi,
Goldwell, L’Oréal and TIGI have all
unveiled a portfolio of beautiful
shades of red that span from copper
to auburn. From electrifying violet
hues and striking cherry and fire reds
to warmer mahogany and maroon
tones – there’s never been a better
time to make a style statement with
red locks. The depth and variety
available within the red colour
spectrum also ensures that there will
be a look to suit each of your clients.
TIGI has unveiled a line of creative,
gloss red colour shades that range
from bold copper through to burgundy.
Four demi-permanent gloss shades are
ammonia-free and great for refreshing
previously coloured hair. The two
permanent creative shades, meanwhile, offer intense
results and up to 100 per cent coverage, resulting in
striking hair colour.
Goldilocks
Goldwell
KEVIN.MURPHY
SULPHATE FREE. PARABEN FREE. CRUELTY FREE.
KEVIN.MURPHY
SMOOTH.AGAIN
IMMORTELLE & BAOBAB INFUSED
LEAVE-IN SMOOTHING AND STYLE
CONTROL TREATMENT. DELIVERS
SMOOTHNESS, MOISTURE, REPAIR
AND HEAT PROTECTION.
Kevin Murphy Middle East
To become a KEVIN.MURPHY stockist and capitalise on the excellent retailing opportunities,
please contact +971 4 341 4820 / +971 50 527 2397 / [email protected]
www.kevinmurphy.com.au
hair colour
53
When it comes to dark hair the emphasis is on accents.
The overall colour remains strong, shiny and a block
colour - raven-haired or sheer black - but is highlighted
with shimmering metallic or silver tones. Davines’s Shine
Collection encapsulates this theme, which it describes as
“a little 90s inspired but with futuristic iridescent colours”.
Give classically strong styles a contemporary, cutting-edge
lift with eye-catching violet,
deep purple and silver
highlights and clients will
leave with a truly on-trend style.
Davines
The
dark
side
Glossy brunette makes for a strikingly elegant look, and
according to Goldwell that brunette tone can range
from chocolate to smoky and from dark to light. But if
you’ve got a brunette client that wants to stand out
from the crowd Aloxxi picks out a look that combines a
gold violet brunette colour with caramel highlights as a
must-try (see right).
Goldwell
Hot chocolates
Aloxxi
A New Era of All Natural Skin Brightening Treatments
USA’s NO.1
Brightening
Cream
A Breakthrough in Natural Skin Care
Blemish Brightening Cream
Intimate Brightening Cream
Scar Brightening & Repair Cream
areas such as Genitals, Areolas,
Surgical Scars, Acne Scars, Burn
effectively lighten many different
effectively lighten one’s sensitive
Sunspots, Hyperpigmentation,
Anus, Knees and Elbows as well as
types of skin discoloration including
Melasma, Dark Spots and
Birthmarks.
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improve the appearance of Post-
Scars, Caesareans Section Scars, &
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E: [email protected] • www.biofade-me.com •
biofade-me •
biofademe
hair colour
55
Product Picks
When it comes to colouring clients' hair - here's a few
products for home or salon use that can enhance, boost
and intensify the depth and length of time of colour lasts.
Davines NouNou Shampoo & Conditioner
Designed to nourish and protect hair, as well as enhance
shine, the shampoo contains chestnut milk, hydrocreatine
and rice proteins. The conditioner is also designed to
moisturise and is great for highlighted hair, as well as dry or
damaged locks. Apply to towel dried hair for 5-10 minutes
before rinsing and the end result will be soft, silky h a i r.
Goldwell Topchic Permanent Hair Colour
This hair colour offers even, 100 per cent grey coverage,
together with gentleness and durability. With patented
Intralipid integrated into the lotion too, it ensures a
smooth, sleek finish to coloured hair. After applying
Topchic, follow with Goldwell’s Dualsenses line to lock in
the colour and prevent fade.
Aloxxi ColourPrime and ColourLock
As their names indicate these products are designed for use
before and after the colour process to prepare and ultimately
enhance the appearance of coloured hair. Colour Prime
Pre-Colour Treatment is a gentle herbal cleanser that
desensitises the scalp and extends colour, while Colour Lock
Post Colour Finisher is a botanically enriched product that
reduces the hair’s pH and closes the cuticle to ensure longer
lasting, richer colour.
Contacts:
Aloxxi +971 50 596 99 82
Goldwell +971 4 338 27 73
L’Oréal +971 5 6605 50 79
TIGI +971 4 447 02 90
interview
57
Behind the scenes
With clients such as the Jumeirah group and
Anantara, Peter Dowling of House of Maria Dowling
explains how he creates products to give spas the
competitive edge
What is House of Maria Dowling’s
(HOMD) core business?
Can you mention some of your leading hotel
chain clients?
HOMD was established in 2005 and is the result of a series of
We work with Anantara, Jumeirah, the Four Seasons, Ritz Carlton
unique collaborations with some of the world’s leading creators
and Hyatt to name but a few. The spa world looks for uniqueness
of visionary beauty and grooming products for the spa and room
and we help our clients create their own identity through our
amenities sectors. Together with our Bangkok-based business
products. So when a spa guest reads through the treatment
partner, Puri Alchemy, we produce (within our own laboratories)
menu you will never see a reference to us, it’s all about the spa’s
and supply professional, luxury products to many of the world's
own brand.
premium spa facilities and guest rooms.
Can you describe in more detail the specific
services that HOMD offers?
We are a one-stop shop for the sourcing and creating of
professional spa products. Puri Alchemy is our only source for
professional spa products and everything we produce is in-house.
As we have an office in Dubai, we can meet with clients in the
"The spa
world looks for
uniqueness and we help
ourclients create their
own identity through
our products”
Middle East, understand their requirements, and then to take this
information back to our Bangkok team and create. There are
more than 280 people involved in our company, including
We also have buyers based in the Thai market, which can source
Walk us through your Signature Treatment and
Bespoke Menu service.
specific items for us if clients require this service.
It starts with a conversation which is, the majority of the time,
research and development teams, designers and our Dubai team.
instigated by the client. We never try to second-guess the market
by creating formulations. Mostly our clients are either opening a
new project or looking to introduce a new treatment. Signature
treatments and formulation of products for these are normally
something specific to a brand or location. In some cases clients
will have ingredient formulations in mind but if not, we can make
suggestions. This information is then passed
Grab the
Introductory
Offers!
.
PERRON RIGOT HAS BEEN THE LEADING WAX EXPERT FOR OVER 70 YEARS.
Make an appointment today for product demonstration with your Cirépil by Perron Rigot professional
and get prepared to help your salon turn waxing into a very lucrative activity.
Contact Espai Beauty on +971 50 527 2397 / +971 4 34 14820 or [email protected]
interview
Peter and Maria Dowling with the HOMD team.
59
to our research and development team in Bangkok who
well together and some can be costly. Our research and
Why is it important for today’s spas to offer
more bespoke and unique treatments?
development team makes samples focusing mainly on the
I think spas always have looked to be unique, the service we offer
essential oil or oils. This is sent to the client who provides
allows clients to differ from their competitors. A spa may carry
feedback.
similar brands to competitors in terms of the facial skincare or
If adjustments are required, again we will reformulate until the
retail ranges, but when it comes to creating a menu the concept
client is satisfied. Once we have created the essential oil or oils we
has to be different and we can help with this.
investigates how the formulation works; not all ingredients work
then develop the actual product, be it a massage oil, scrub or
shower gel. We can take this in any direction. A client may require
What is your USP?
only one item for a single location or we can create an entire menu
Firstly we can adjust any product formulation and we have a
to be used at multiple locations.
direct link to a production facility. We can be flexible on sizes, so
we can produce as little as five litres or five kilograms so clients
can create something unique without having to invest in large
"we can take this in
any direction. a client
may requireonly one item
for a single location or we
can create an entire menu
to be used at multiple
locations”
quantities. We also offer a door-to-door service for delivery – our
clients only have to come up with an idea and we do the rest.
Can you tell us about any future plans for HOMD?
HOMD presently has two offices, one based in Dubai and the second
in Ireland. We will continue to focus on these two markets, we do
have a Dubai-based sister company called Puri Middle East which is
more focused on developing partnerships in markets like the
MENA region and through this company we will look to expand. PB
For more information on House of Maria Dowling or Puri Middle East, please contact +971 4 884 1555
expert opinion
61
Training days
Investing in a monthly training day might seem like a big ask, but the resulting
benefits of a highly-trained, motivated staff are worth it, writes Maria Dowling
I
n my past columns I have touched upon the subject
of staff training; the reasons why training is such an
important tool in the development of skills, team
building and overall staff morale. This month, I’m
going to provide insight into staff training at
mariadowling specifically.
Like many in the beauty business, our salon is incredibly
busy, every day. Making sure the entire team is available for
a training session on their day off or after hours is pretty
much unachievable. So I close the salon for a full day once
a month for training. On the first Monday of every month,
we don’t take bookings, and the stylists have the whole day
free to come into the salon and be part of the training
programme.
In closing the salon I lose revenue but feel that it’s worth
it. Learning and staying motivated in our industry is
essential for growth and development. Creativity and
keeping abreast of new techniques is exciting for everyone,
and our staff then passes this excitement and enthusiasm
on to the clients.
“Learning and staying motivated
in our industry is essential for
growth and development”
When I am planning a training day, I look at what is
happening in the salon. I meet with suppliers to see who
can provide training on new techniques, product
knowledge and customer service. These days, thanks to
the internet, our clients are often as informed as us about
new products on the market, so it is essential to make sure
our suppliers provide product training and updates
regularly so we can offer expert advice.
Training days are well planned and thought out. I work
with my head colourist and salon manager, to come up
with ideas and a programme well ahead of the training day
so I ensure that the stylists and support team are kept busy
and stimulated for the whole day.
To give you an example of a recent training session we
did, L’Oréal brought in an international artist from the UK
who spent a day at the salon. We arranged for models so
he could demonstrate the new spring/summer cuts and
colour trends, then our stylists took over and replicated the
looks on their own models, under the watchful eye of the
L’Oréal artist and me.
We very much work to international level, staying ahead
of trends from Europe and the rest of the world. This is one
of the reasons our clients return to us, because they know
their style is current wherever they are in the world.
We also look at other trends that are having an impact
on hair. For example, every training day we have a session
called “Lifestyle”, where we take fashion and trends for
clothing, shoes, bags, make-up, and look at how it all
connects to hair trends. It’s amazing when we sit and look
at how it all makes sense, and great for the team to be able
to relate this back to the clients.
I have been asked many questions in the past about
whether giving staff more skills through training will
encourage them to move on to other salons or to bigger
and better things. For me, this isn’t an issue. I urge
businesses not to be afraid to train their staff for fear of
empowering them and then losing them. I look at training
as a self-improvement tool which will help retain staff
rather than lose them. Your employees
will appreciate the effort that has been
put into the training day, and ultimately
this is the type of employee that you
want to retain – someone who
continually wants to improve.
Maria Dowling is creative director at mariadowling salon and has been a colourist for more than 20
years. For more information call: +971 4 345 42 25.
training
63
All change
Sally Hewerdine explains how to steer
your business through times of change
M
any of you will have recently picked
up a lot of inspiration from
Professional Beauty’s Global Spa
and Wellness conventions, both in
Dubai, UAE and in London, UK. This
might well have motivated you into making a few changes
to your own business, whether you are an owner or a hands
on team player.
The majority of people struggle with change, you get into
comfortable routines and are frightened of what is often
called “failure”. Of course you need change, your businesses
need change to develop and move with the times and
although some may not relish it for fear of the unknown,
change is generally very good for you and for your clients.
Managing change well ensures that teams and individuals
are seamlessly transitioning into a new desired state; this
could be the way you do things or the introduction of a new
treatment or brand.
One of the most important aspects of implementing
change is getting everyone to “buy in”. If those concerned
understand the reasoning behind the change you are half
way to successful implementation.
Alternatively if you have an idea and are looking for
reassurance before implementing it then there are many
ways to see if that idea is going to be received well:
• Conduct a small survey
• Host a lunch with your team and get the conversation
started
• Conduct a trial on a small scale and demonstrate results
• Share your research and reasoning with a leadership team
• Take advantage of others open door policies to ‘pop in and
ask the question’
• Hold a focus group with clients and get their opinions
Once your have gained the reassurance you need, there
are several ways you can implement change as seamlessly as :
“The majority of people struggle
with change, you get into
comfortable routines and are
frightened of what is often
called failure”
Tips for success
1. Change committee
You may wish to consider a change committee for those in
the team who like a project and extra responsibility. This is a
great way to motivate and delegate, sharing responsibility
and empowering people. Ensure your committee has a very
clear understanding of their role and your expectations.
2. Setting goals
Setting clear measurable goals will not only motivate you to
achieve, but enable you monitor progress. Ensure your goals
are SMART: Specific, Measurable, Attainable, Relevant and
Time-Bound.
3. Feasibility
If you are making changes that include financial input then
make sure you research well to reduce the risk of an
unsuccessful change; consider focus groups and do a
feasibility study.
4. Transparent communication
Ensure everyone is clear about why change is occurring; good
communication and transparency is vital for a successful
implementation.
5. Training
Design effective and measurable training to direct staff.
Follow up with tests, observation, and feedback to monitor
the success of the training. It often takes a while to create new
habits so recap training is essential.
6. Planning
Like any good project the success is all in the planning. Put
together your strategy with timelines, delegate to your
committee and re-group for progress reports.
7. Introducing Into your culture
In order for changes to become part of your culture, to really
have it embedded into your business the change needs to be
reiterated all the time. Recap the message in meetings,
training, day-to-day chat, observation rounds, posters,
newsletters and marketing. Repeat it, repeat it again and just
for safe measure do it again another twenty times.
Remember, change is good if you believe it's good.
Sally Hewerdine is a spa and wellness
specialist with 25 years' experience.
Her career has taken her around the
world and has included a stint as a
health and beauty editor in Dubai.
Her recent passion is for training.
This has inspired her to create
“SpotlightOnSpa&Wellness”, a
company designed to motivate and educate
spa and wellness industry professionals. Her book, Driving Retail is available now, published by Lulu.
If you would like to acquire the tools for embracing change contact Sally, email: [email protected]
treatment reviews
65
Healthy glow
This month we showcase tanning, warm sand therapy and
a new skin rejuvenation ritual
This month we tried…
St Tropez Spray Tan at Essentials Beauty Salon
Artificial tans have come a long way in the last decade, not
only in terms of product evolution and development, but also
in terms of uptake and acceptance. Long gone are the days
when fake tans were reserved for Hollywood stars or special
occasions, nowadays they are a regular fixture in the weekly
beauty rituals of many women and men. As artificial tans have
grown in popularity so has recognition of the St Tropez brand.
Renowned and regularly lauded for its natural looking, easy to
apply tanning products, St Tropez has been at the forefront
of the artificial tanning industry for many years now. So when
it comes to testing an artificial tanning treatment, it seems
appropriate to try a St Tropez spray tan.
I was advised to carry out an all over exfoliation 24 hours
prior to the spray tan application and to arrive at the salon –
Essentials Beauty Salon – in dark, loose fitting clothing. I discuss
with the therapist the depth of tan I’d like – as someone who
has naturally pale skin I’m seeking a subtle colour upgrade to
my skin, a sunkissed glow rather than a bold bronzed finish,
and therefore the therapist recommends a medium tan. Prior
to the treatment, the therapist applies moisturiser to my
hands, elbows and knees to prevent the tanning solution from
collecting in these dry areas. The spray tan itself is a quick and
easy process. It takes the therapist less than 10 minutes to
apply two layers of the spray tan, which feels cool and smells
relatively odour-free as it hits the skin. After the application,
there’s a further 10 minutes of fan-assisted drying and then I’m
told to wait at least eight hours before showering. This allows
the tan to develop and penetrate the skin, which the therapist
says should last a week. The resulting colour is fabulous, the
sun-kissed glow I was looking for and the positive reaction of
family and friends also points to the success of the treatment.
Tested by Zoe Moleshead
treatment reviews
67
Spotlight
LPG Skin Rejuvenation
This month we tried…
MLX Quartz “warm sand” treatment
From wellness experts Gharieni, the MLX Quartz treatment
table provides an innovative and remarkable concept in
spa tables. Instead of the usual surface, the table uses a
base of alpha-quartz sand, which can be warmed to the
desired temperature. Based on the ancient Greek concept of
“psammotherapy”, which uses warm sand to alleviate pain
and promote comfort, the client reclines on a linen placed on
the table and the warm quartz “sand” flows around the body
enveloping it and releasing muscular tension. The height and
inclination of the bed can be adjusted so that the client can lay
with their feet or head elevated.
The table was huge hit at the recent Professional Beauty
GCC exhibition, where I got to experience it for myself. The
state-of-the-art heated bed of warmed quartz was draped with
cosy linens and I experienced the sensation of laying cocooned
in warm sand. The healing powers of the quartz combined with
the warmth of the bed, feels extremely grounding, comforting
and relaxing. Just laying on the bed feels like a treatment in
itself! The table can be used for regular massage treatments,
herbal stamps, aromatherapy hot stone massage facials and
and body wraps and is also a wonderful medium for you to
create unique signature treatments for your spa.
Tested by Fiona Vlemmiks
This new skin rejuvenation treatment programme
combines LPG’s Endermolift technology with a superficial
peel for maximum results. The non-invasive treatment
aims to create a unified and smoothed complexion and
is particularly good for ageing and problem skin and
pigmentation.
The treatment commences with cleansing using the LPG
pre-treatment Micellar Lotion. The Endermolift treatment
is then used to boost microcirculation and stimulate
fibroblasts to make them more receptive to the peel. This
ensures that the skin will absorb the peel better and is less
likely to appear red following the treatment.
The peel is then applied to the face and neck via a noneedle syringe with a soft silicone applicator. The peel
utilises glycolic acid and mandelic acid (derived from
almonds) and comes in two formulas, one for sensitive,
fine and reactive skins and one for normal to thick or
mature skins. The mandelic acid has strong antibacterial
properties and is suitable for all skin types including dark
and olive complexions. The treatment is completed with
a Post Treatment Collagen Mask to soothe and intensely
moisturise the skin after the
peel. The treatment can be
performed every two
weeks and a programme
of six is recommended,
although results are
visible after just one
treatment.
DISCOVER THE
NEW TREND MIN ERA L COMPOSTION
REGIONAL OFFICE: HERMS COSMETICS COMPANY L.L.C.
Head Office: +971 4 4387747 I Fax: +971 4 4387748 I Email: [email protected]
Sales Office: +971 4 2666946 I Fax: +971 4 2668224 I Email: [email protected]
Burj Khalifa Area, Business Bay, Prism Tower. Office 1306 I P.O.Box: 7948 Dubai.UAE
makeupKomask
/KomasKMakeup
www.komask.com
product news
69
New beginnings
Stock up for spring with the latest rejuvenating beauty, spa, hair and
nail products
Dermalogica
Launched this month, Dermalogica’s PowerBrightTRx is a potent
trio of skin-brighteners incorporating new technologies to produce
a more even, luminous skin tone. The line replaces the ChromaWhite
TR range, and represents a streamlined approach to treating
hyperpigmentation with the beneficial layering of active complexes
to optimise results. The new products include C-12 Pure Bright
Serum, a highly active topical treatment which helps address
pigmentation imbalance with an exclusive combination of peptides,
rice-derived phytic acid, zinc glycinate and algae. Next up is Pure
Light SPF50, a daytime moisturiser designed to shield the skin
from pigment-inducing UV light, with the use of a new oleosome
technology that boosts SPF protection without having to add higher
concentrations of sunscreen agents. The final product, Pure Night, is
a rich and nourishing overnight treatment that helps control melanin
formation, restore skin luminosity and maximise the benefits of the
PowerBrightTRx system while the skin is at rest.
Call Healthcare +971 4 447 76 36
Goldwell
Goldwell’s Dualsenses Color Extra Rich 60 Sec Treatment is
designed for ultra-fast results and intensive care. It aims to leave hair
smooth and well-nourished with visibly more colour brilliance thanks
to the product’s Fade Stop Formula.
It is enhanced with raspberry seed oil, which is rich in essential fatty
acids and antioxidants providing protection, care and shine for the
hair. After shampooing, the product is applied and combed through
hair before being washed off after a minute. The product can be
used in the salon and also retailed to your clients for home use.
Call Madi +971 4 338 27 73
Essie
Essie has extended its gel colour collection with the launch of
24 new shades. The striking new palette comprises sheer hues,
classic creamy opaque colours, and cutting-edge neon shades.
Alongside the new colours, a new matte top coat has been
launched, enabling you to create many effects.
Call L’Oréal +971 5 6605 50 79
product news
70
Thalgo
Defi Cellulite claims to correct the structural alteration of
compacted cellulite using Oxy Active technology. The product
saturates the cellulite with encapsulated oxygen and is rich in
santalum which helps disperse pronounced cellulite and reinforce
the skin’s resistance to unsightly dimples, providing visibly
smoother-looking skin. Obtained by combining fucus serratus
algae with another plant, Coleus forskohlii, Thalgo’s exclusive Oxy
Active Technology helps reverse the cellulite-generating process
as it works to reactivate tissue oxygenation and reduce excessive
expansion of adipocytes. It can be applied every morning by
clients of all age groups.
Call Madi + 971 4 338 27 73
Poya
Roses, the universal symbol of love, have long been considered the most
beloved of all flowers and the Damascus rose was especially cherished
for its deeply haunting, beautiful scent. Clients can employ its healing
properties and hydrate their skin with Poya’s Certified Organic Shea
Butter and Damask Rose body mud which is suitable for all skin types,
and has been formulated with mild but effective French Pink Clay,
alpha hydroxy acids, and gentle exfoliants derived from sugar cane to
regenerate the skin. The product is available in both professional and
retail sizes.
Call Poya +971 5 0454 14 68
ZOYA
Inspired by the soft and airy colours of spring, the Delight collection
features three cheerful cream colours and three spring metallics with
a turquoise flash for an updated way to wear pastels. Eden is a classic
flower pink in a glossy cream finish, Leslie is a soft, lavender metallic,
Rayne is a dewy, spring blue metallic, Lillian is a faded aquamarine
with a glossy cream finish while Tiana is a pistachio gelato green in
a glossy cream finish. Finally, Daisy is a refreshing lemon meringue
yellow metallic.
Call Beauty-licious +971 4 220 60 25
TIGI
TIGI Bed Head Dumb Blonde Toning Shampoo has a purple toning pigment
aimed at enhancing cool tones in blondes. The specially-formulated
shampoo is powered by violet toners to banish brassiness and brighten
blonde hair, while cleansing and conditioning to help refresh, detangle and
control frizz. Key ingredients include polyquatenium 10 to help prevent
and control frizz, static and flyaways and amodimethicone to add shine to
brittle, dull blonde hair.
The product can be left in for one to 10 minutes depending on requirements.
It can be enhaced by using the Dumb Blonde Reconstructor and Dumb
Blonde Toning Protection Spray.
Call EJ Salon Supply +971 4 447 02 90
Genuine
Hair & Skin Care Products
Exclusive Agent
Bonanza International - +971 4 236 9300 - www.bonanzaintl.com - [email protected]
Interested distributors in MENA and CIS are welcome!
US MADE, SUNSCREEN
AND SKINCARE PRODUCTS
Exclusive Agent
Bonanza International - +971 4 236 9300 - www.bonanzaintl.com - [email protected]
Interested distributors in MENA and CIS are welcome!
HUGE REVENUES FOR
YOUR BUSINESS
Non-surgical fat removal
Up to 26% fat loss from a single treatment
45 - 60 minute treatment times
Fully approved by the MOH for salon and spas
Natural and comfortable process
Permanent results
The cool way to change your shape
Full customer service and support
Easy and interest free payment plans
the Harley Street Specialists
+971 4 326 2822 Option 4
[email protected]
www.exclusivebeautyuae.com
product news
73
Kérastase
Chronologiste from Kérastase is a new in-salon treatment programme inspired
by skincare rituals. The Chronologiste treatment is the result of years of
research that has uncovered active ingredients namely abyssine and caviar
pearls. Abyssine is a marine polysaccharide produced by micro-algae found in
volcanic cliffs on the floor of the Pacific Ocean. It has profound skin protection
properties, which, when combined with the elements gluco-lipide and
bisabolol, results in deep nourishment of the hair. Caviar pearls are a vital pearl
concentrate inspired by caviar spheres. Combined, these ingredients form an
elixir than benefits hair from scalp to ends.
Call L’Oréal +971 5 6605 50 79
Nashi
Nashi’s Phyto Repair line has a dual complex of active plant
stem cells and collagen. The Remedy Reconstructing
Shampoo and Remedy Restorative Conditioner deeply
hydrate the hair, restore its structure, and make it easier to
comb. The Express Reconstructing Elixir can be applied
after the shampoo to strengthen dry, fragile and frizzy hair
before and after styling.
Call Madi +971 4 338 27 73
Aromatherapy Associates
Aromatherapy Associates has launched a Limited Edition
Renewing Rose Body Velvet cream in celebration of the
company’s 30th anniversary.
A luxurious skin treatment which leaves the skin delicately
scented, the rich cream stimulates collagen production,
helping to improve tone and suppleness, while also being
deeply nourishing, smoothing fine lines and helping to protect
from signs of ageing. The velvet cream is designed to be
massaged over the body daily.
Call the Product House + 971 4 379 19 66
KeraStraight
The Ultimate Oil offers a weapon in the war against frizz for your clients.
Brought to you by the brains behind the KeraStraight treatment, the oil
is a multi-tasking product, which provides intense nourishment to all hair
types and is specially formulated to transform and repair the hair from
the inside out. Ultimate Oil is a blend of nine specially chosen oils; argan,
coconut, macadamia, olive, jojoba, avocado, linseed, sunflower and
wheat germ oils. It is designed for use on dry or damp hair before styling
or as an overnight treatment. The product’s non-greasy, lightweight
formula absorbs easily into the hair to protect and strengthen, leaving all
hair types ultra-smooth, shiny and frizz-free.
Call Rapid General Trading +971 5 5105 79 93
A healthy glowing complexion indicates
a level of well-being, not just beauty
AEOS (Active Energised Organic Skincare) brings us the opportunity to re-define and re-assess our approach
to skincare through an innovative three phase system which amplifies and encapsulates the living energy of
the natural ingredients it contains.
AEOS products contain organic and biodynamic plant extracts, essences and essential oils, as well as spagyric
tinctures of crystal energies, and the waveforms of colour.
Through AEOS products we combine and include the alchemical techniques of the ancients, along with cutting
edge skincare formulas, revolutionary for this time, for those of you who wish to nurture and care for yourself
in a more meaningful way
Outside in... Inside out...
In Love and Light,
The Healing Zone Training Centre, Gold & Diamond Park, Building No 2, Office 2214, Dubai
Tel: 04 388 7552 | Email: [email protected] | www.thehealingzone.net
Expert Hair Research
SALON & TRADE ENQUIRIES
CALL +971-4-3458833
or Email: [email protected]
THE WORLD'S MOST SCIENTIFIC
THICKENING
TREATMENTS
*
F O R
W O M E N
Is your hair growing slowly, not thick enough, or even
falling out? Nanogen Thickening Treatments are designed
especially for you. Fortified with clinically tested Hair
Growth Factors, amino acids and caffeine, Nanogen is
unlike anything you’ve seen before.
F O R
M E N
*2 independent clinical trials and 20 international patents and patents pending.
classified
76
Call us on +971 (0)437 57300 or email [email protected]
recruitment
Do you want to join an industry leader?
We have a fabulous opportunity for an
We are a unique concept specialising in
Targeted Body Shaping based in Dubai.
EDUCATOR
Espai Beauty is an industry leading beauty distribution company in
Dubai rapidly expanding our brand and regional footprint. We are
currently expanding our retail and distribution activities in the region
and are looking for talented and creative female beauty expert to join
our fun, dynamic and fast growing distribution group.
JOB REQUIREMENTS:
• Must love teaching and truly believe in the Bio Sculpture products
• Must be a Bio Sculpture Gel qualified trainer / educator
• At least 2 years teaching experience in this field
• At least 2 years work experience in similar role
• Sales experience will be an added advantage
• Knowledge of current industry trends, standards and operations
• Must possess a thorough understanding of nail care
• Ability to handle large classes
If you have a positive attitude to your work, dedicated, enthusiastic and
experienced in beauty industry, who believes in the power of sharing your
knowledge, motivating others and putting clients first we want to hear from
you. Contact us on [email protected]
We are seeking dynamic, motivated coaches who would like to work
in a multicultural environment and coach our clients to achieve their
desired body shape & fitness goals.
We work with premium & internationally acclaimed targeted weight
loss, fat burning & body shaping systems including HYPOXI, LPG, Power
Plate & TRX
Applicants with background in fitness, personal training,
physiotherapy or nursing preferred.
Competitive salary with training and opportunities to grow.
If you fit the above requirements,
send in your Resume & Cover Letter to
[email protected]
We are seeking a Receptionist cum Sales Admin
with an outgoing personality.
We are a unique concept specialising in
Targeted Body Shaping based in Dubai.
Ideal candidate should have excellent written & verbal
communication skills, excellent telephone etiquette preferably with
a proven track record of providing exceptional customer service and
administrative support to the sales team.
Candidate also must have adequate knowledge of Microsoft Office,
ability to work with a POS system to manage
appointments & bookings. Candidate must be professional, organised
& able to work in a team with Senior Receptionist, Sales team & Management.
Top
Top DERMACEUTICALS
DERMACEUTICALS
Top
DERMACEUTICALS
Top
DERMACEUTICALS
for
the
ever
Top DERMACEUTICALS
for the best
best Skincare
Skincare
ever !!
for
the
best
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ever
! ! ever !
for the bestever
Skincare
for thefrom
best
Skincare
Germany
from
Germany
Top DERMACEUTICALS
from Germanyfrom Germany
from ever
Germany
for the best Skincare
!
If you fit the above requirements,
send in your Resume & Cover Letter to
[email protected]
DISTRIBUTORS
Tailor
mixed for
Tailor
mixed
for
Tailor
mixed
for
each
customer
Tailor mixed
for
Tailor
mixed for
customer
Tailor mixed each
for
each
customer
each
customer
each customer We are looking for a distributor in GCC
each customer
from Germany
www.farrell-international.com
We
We are
are looking
looking for
for a
a distributor
distributor in
in GCC
GCC
00973
39933316
We
are
looking
for
a
distributor
in
GCC
[email protected]
www.beauty-manama.com
[email protected]
We areWe
looking
for looking
a distributorfor
in GCC
are
a distributor
in GCC
[email protected]
00973
39933316
[email protected]
[email protected]
[email protected]
Business
services
00973 39933316
39933316
00973
00973 39933316
00973 39933316
Professional Luxury hair care range
is now available in the UAE.
All salon and retail enquiries contact:
[email protected]
+971 4 368 7288
classified
77
DISTRIBUTORS
Beauty Essentials WLL
List of Brands:
• Aloxxi Salon Color & Care
• JB Cosmetics
o JB Lashes (Pioneers in Eyelash Extensions)
o Color Secrets Professional (Eyelash Enhancers,
Contact details:
Ramona Feraru
+971 4 38 04123
The Spanish Hair-Products brand,
has arrived to UAE after decades
of supporting professionals in
Europe get the results they need.
Curl and Flow Cosmetic Trading.
Curl & Flow Cosmetic Trading LLC
Al Barsha 1 , B8 Building ,Office
501 PO Box 392410
SEPIDE UHLMANN
Cell: +971 (0) 50 2517305
Email: [email protected]
www.neulash.ae
HIS Heaven
Everything a man needs
to withstand time
Grooming, skincare
and anti-ageing range
Make the perfect impression with ultra-smooth
hair and skin that demands a closer look. No
matter how hard you work, Heaven's specially
formulated range for men works even harder
to keep you looking good and feeling your best.
Tel :+971 4 3850557 |
Fax : +971 4 3850558
Email: [email protected]
Website: www.curlandflow.com
Dubai, United Arab Emirates
Tel. 04 278 5145
Address. Level 27, Marina
Plaza, Dubai Marina
www.heavenskincare.com
Heaven Health & Beauty Ltd
Cosmetica Beauty and
Personal Care Equipment
Trading
Tel. 04 2394666
www.cosmeticatrading.com
[email protected]
Tel + 971 4 3048801
Fax + 971 4 4203391
Nail Care, etc.)
(Natural Eyelash Conditioning System)
o Simpleperm (Quick & Simple Eyelash Perming System)
o Lashfood
• Artistic Nail Design
• Swiss Color International (Permanent Makeup and
Lift MESO Concept)
Beauty Essentials Trading
Al Manara Bldg., 8th Floor,
Office # 801, Business Bay , Dubai,
P.O. Box 38413, Dubai, UAE
Tel #: 04 5546058
Fax #: 04 5546043
Mob. #: +971 505969982
Email: [email protected] / [email protected]
Aisha Chishti
No.5, Zeenah Building
Opp. Deira City Center (P3)
Dubai
T-971.4.259.4577
F-971.4.259.4578
M-971.55.465.7145
www.shahnazhusainuae.com
www.facebook.com/ShahnazHusainSignatureSalonDubai
Contact number: 04 399 0550
Email Address: [email protected]
www.aquatherapyuae.com
www.aquadeadsea.com
www.mcosmetics.com
aquatherapyuae
Aquadeadsea
Contact number: 04 399 0550
Email Address: [email protected]
Acumen International
Tel. 043212381
Trading
Fax. 043212382
Joz Group
[email protected]
www.jozgroup.net
Post Box 2544, Dubai,
United Arab Emirates
classified
78
DISTRIBUTORS
training
TRAINING
Accredited qualifications in beauty to meet DHA/MOH licencing requirements
REGISTRATION OPEN
CIBTAC/ITEC programs – Massage,
Spa Management, Beauty
Anatomy, physiology and pathology;
Indian Head Massage, Mani/Pedi,
Facials, Nutrition, Reiki, Business,
Customer Service
5 days to 12 weeks courses – quotations
available for groups
In-house training also available for spa groups
The Healing Zone Training Centre, Gold & Diamond Park, Building No 2, Office 2214, Dubai
Tel: 04 388 7552 | Email: [email protected] | www.thehealingzone.net
classified
79
TRAINING
Hair
Make-up
Hair
Make-up
Hair
Make-up
Contact us:
44542422/ 44542466
Contact us:
Beauty
Body
Beauty
Spa
Body
Spa
Beauty
Body
Spa
Come Along.
Talk to Us.
ENROLL.
Come Along.
Talk to Us.
ENROLL.
Come Along.
Talk to Us.
ENROLL.
44542422/ 44542466
Official Sponsor
Contact us:
44542422/ 44542466
Follow us on:
/TajmeelAcademy
Official Sponsor
Email:[email protected]
www.qiba.com.qa
Follow us on:
Official Sponsor
/TajmeelAcademy
Follow
us on:
www.qiba.com.qa
/TajmeelAcademy
www.qiba.com.qa
diary dates
80
Diary
dates
3-4 May
The Makeup Show NYC
Metropolitan Pavillion, New York, USA
Entering its 10th year, this event is
dedicated to make-up professionals who
are looking to discover the latest products
and tools, and to participate in hands on
workshops and seminars.
www.themakeupshow.com/nyc/
16-18 May
International Beauty Expo
Kuala Lumpur Convention Centre (KLCC),
Kuala Lumpur, Malaysia
Featuring exhibitors from the beauty,
cosmetics, skincare, hair, nail, spa, wellness
and nutrition sectors, the event also includes
a hairdressing competition and a business
matching programme.
www.ibe.my
10-11 May
Beauty UK Show
NEC, Birmingham, UK
This show covers the beauty, hair, barber,
nails and holistic health sectors and also
features hair and make-up competitions,
as well as an educational programme and
live demonstrations.
www.beautyukshow.com
17-18 May
International Hair and Beauty Show
Meadowlands Expo Center, New Jersey, USA
With the slogan “Back to Education”, it’s no
surprise that this event bills itself as an
educational trade show.
www.ihshow.com
12-14 May
FCE Cosmetique
Transamerica Expo Center, Sao Paulo,
Brazil
Specialising in the cosmetics sector, the
exhibition is designed for suppliers,
distributors and resellers.
www.fcecosmetique.com.br
19-21 May
China Beauty Expo
Shanghai New International Expo Center,
Shanghai, China
This exhibition showcases skincare, make-up,
fragrance, nail, spa and beauty products and
equipment and will be celebrating its 20th
edition this year.
chinabeautyexpo.informaexhibitions.com/
en/Home/
Don’t Miss...
6-9 May
The 23rd Annual World Congress
on Anti-Aging Medicine
Diplomat Resort & Spa, Florida, USA
Featuring both an exhibition and a conference,
the event is set to welcome over 3,000
healthcare practitioners from around the world.
Conference highlights and topics include lifestyle
factors, injectable techniques and anti-ageing
cosmetics or cosmeceuticals.
www.a4m.com/anti-aging-conference-2015hollywood.html
SEND US YOUR DATES
Send us details of any events
you are planning via email to
Ú [email protected]
DISTRIBUTORS
Look Younger!
Face Rejuvenation System
BEFORE
AFTER 4 TREATMENTS
AFTER 8 TREATMENTS
Revolutionary solution for anti ageing
Stimulates natural collagen generation
Removes wrinkles and improves appearance
Revitalizes skin with vitamins and minerals
Instant glow from every refreshing treatment
Skin is tightened enabling eye lifts and lip pout
No pain and risk free with zero injectables
Reduces visibility of acne and scarred skin
the Harley Street Specialists
+971 4 326 2822 Option 4
[email protected]
www.exclusivebeautyuae.com
THE BEAUTY VITAMIN: HIGHLY DOSED
& EMBEDDED INTO INNOVATIVE FORMULATIONS
Make use of the manifold skin rejuvenating effects:
Lifting anti-wrinkle effect:
activates the collagen remodelling
Antioxidant & wound healing effects:
intelligent combination with zinc
Complexion equalizing effect:
regulates the new formation of pigments
Acidic effects:
increases the activity of important enzymes
FOR MORE INFORMATION CONTACT YOUR REVIDERM PARTNER:
Abu Dhabi : Tel.: 00971 2 6275926
Dubai :
Tel.: 00971 4 3884549
Email:
[email protected]
THE AR
R T O F AG E - L E S S B E A U T Y
High-end spa tables, beds and equipment for your spa.
Made in Germany
Gharieni Middle-East // The Platinum Tower, Cluster I - No. 2102, Jumeirah Lakes Towers, PO Box 392642, Dubai U.A.E.
+9 71 4 - 2 76 67 34 // [email protected] // www.gharieni.ae
Gharieni Group Germany // +49 28 41 - 88 300 -50 // [email protected] // www.gharieni.com

Colour confidence The eyes have it Winning ways

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