About Whyville

About Whyville
May 2004
W
hyville.net is the leading web-based educational community for children aged 9 to 15, with more than
750,000 registered users logging 40 million page views per month to interact, have fun, and explore topics
in science, economics, and citizenship. They become part of Whyvilleʼs vibrant community by creating avatarbased personas and earning virtual “clam” salaries based on their participation in educational activities. With the
clams they earn, they improve their avatars by purchasing “face parts”. They design, build, and decorate their virtual homes, and even go into business themselves. Whyville also offers multi-player games such as Mancala and
ion football, community events like Spring Proms and Senate Elections. Our weekly newspaper, The Whyville
Times, contains articles written by the citizens on town issues as well as world events.
TheSite
Site
The
* Over 750,000 registered users
* 25,000 unique visitors daily
* 1,200+ new registrants daily
* 40 million page views per month
* 30 minutes average visit duration
Whyville Users
* 67% girls
* average age: 13 (70% between 9-15)
* 87% do not regularly visit other educational sites
* have been using computers for 4-10 years
* spend 5-15 hrs/week on the Internet
Whyville was nominated for a Webby in 2003 as one of the Webʼs top 5 sites for youths. Whyville has been
featured in the Los Angeles Times and CNN Headline News. Our sponsors include SUN Microsystems, NASA,
and Adobe.
© 2004 Numedeon, Inc. Creators of Whyville.net
Advertising Opportunities
Sign-in Page
All registered users must sign in before entering the community. More than 25,000 kids sign in
every day and cruise the town for over 30 minutes! 2.2 million page views per month.
Skyscraper - 160x600
Leaderboard - 728x90
Greeting Page
This is Whyvilleʼs home page. The first page seen by all users after signing in, itʼs the starting
point of all navigation. Hop on the bus to go to the Mall, the Beach, the building supply store,
and more. This is where you get the latest news, weather, event info, and updates on contests,
tips, and special offers. 2.0 million page views per month.
Skyscraper - 160x600
Leaderboard - 728x90
Akbarʼs Face Mall
Shopping for face parts is Whyvilleʼs most popular activity. “Newbie” Whyvillians shop at
Akbarʼs to create their virtual selves and become integral members of the community. “Face
Parts” and accessories are sold by Whyville entrepreneurs, creating fashion trends and buzz.
Akbarʼs traffic accounts for 25% of our total page views!
11.1 million page views per month.
Skyscraper - 160x600
Leaderboard - 728x90
Satchel
Having personalized possessions is an important fun part being a Whyvillian. Citizens rummage
through their satchels many times per visit for furniture, face parts, trophies and projectiles.
1.9 million page views per month.
Skyscraper - 160x600
Leaderboard - 728x90
Y-mail
Whyvilleʼs internal mail system is used by citizens every day. Kids Talk. They schedule parties,
negotiate trades, and more. There is also a system of Y-mail Helpers who answer questions from
newbies about the ins and outs of the town.
7.3 million page views per month.
Full banner - 468x60
Rectangle - 180x150
© 2004 Numedeon, Inc. Creators of Whyville.net
Ad Locations
Sign-in Page, Greeting Page, Akbar’s
Face Mall, Satchel
Y-mail
Rates
Ad Size
728x90
Leaderboard
160x600
Skyscraper
468x60
Full Banner
180x150
Rectangle
Available
Location
1-3 Mo. CPM
4+ Mo. CPM
15
10
15
10
Ymail
10
8
Ymail
8
6
Sign-in/Greeting/Akbar’s/Satchel
Sign-in/Greeting/Akbar’s/Satchel
Other
Unicast Superstitial, Eyeblaster, Shoshkele, Eyewonder, Pointroll, Ad4Ever and more are
available. Please call for pricing.
Requirements & Terms
File Size:
20k GIF, JPG or 30k Flash
Animation:
Lead time:
Billing Term:
15 second limit
5 business days before the ad is due to start
net 30 days
All ads, technical questions, or third-party specs should be emailed to [email protected]
© 2004 Numedeon, Inc. Creators of Whyville.net
Integrated Partnerships
A
s a rich and complex virtual world with a community of dedicated users, Whyville offers many creative and
unique opportunities beyond traditional banner ads to reach customers.
Clubhouses
A clubhouse integrated into the virtual landscape of Whyville can introduce your company or products to the users
of Whyville. Inside of the clubhouse is an animated receptionist that greets visitors and gives information, posters
or brochures that link to product information, or even custom designed activities that relate to a product line. A
back door in the clubhouse would link directly to your site.
Multiplayer Games
Whyville users enjoy interacting with each other by playing
games such as SmartCars and checkers. We can custom design multiplayer activities that relate to your companyʼs products or services.
Retail Store at the Whyville Mall
Shopping is a favorite activity in Whyville. The Whyville Mall is where itʼs
at. Promote your products to our users by opening a retail store or restaurant
at the newly opened Whyville Mall and Food Court. Whyville citizens would
buy the virtual products for clams and incorporate them into their avatars or
their virtual homes and become familiarized with your product line.
© 2004 Numedeon, Inc. Creators of Whyville.net
Integrated Partnerships
continued
Custom Partnership
Virtually anything is possible in Whyville. Do you want to advertise via customized Y-mail promotions?
Or run focus groups in the Greek Theater?
Contact us for more ideas!
Lisa Shemet
VP for Business Development
603-532-4608
[email protected]
© 2004 Numedeon, Inc. Creators of Whyville.net