listowel - Municipality of North Perth

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LISTOWEL | ONTARIO | CANADA
COMMERCIAL INVESTMENT PROSPECTUS
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LISTOWEL | ONTARIO | CANADA
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• Great place to locate larger format
service and retail operations
• 40% retail
t. E
86
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West End Highway
Commercial
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Downtown Listowel
North End Highway
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Commercial
• Historic facades and walkable streets
• Over 55% of properties are retail
• 600 residents and 2,500 employees
r
epresent a large captive market
• 16% of properties are available
for future development with many
large lots available
• Anchors: Zehrs, Mark’s Work Wearhouse
Canadian Tire
• Over 50 retail businesses
• 36% of this commercial area represents
development opportunities
• 7% new land development opportunities
• Businesses in the district include
Honda, Kia, Ford, McDonald’s,
Tim Hortons
• Heaviest traffic flows in town at
intersection of 23 and 86
• High traffic counts – Highway 23 is
Listowel’s main north-south artery
• High traffic counts
• New infrastructure
• Town’s main entertainment area
WELCOME TO LISTOWEL
I am proud to present you with our Retail Prospectus
for North Perth, showcasing support for our current
businesses while looking forward to new and exciting
business growth – we are Cultivating Opportunity for
business!
Listowel is a thriving and progressive community
located in Perth County, the heart of Southwestern
Ontario with a robust and diversified business
community.
The community of 12,600 residents is made up of long-time and new residents
with diverse backgrounds and a wide range of skills and talent. A strong worklife
balance exists in Listowel and we are looking forward to an exciting future of
growth and prosperity.
Mayor Julie Behrns
The County and its partners have completed a
2.3 million dollar community revitalization project
to promote economic growth, attract investment
and provide support to local businesses. Business
support is strong, and our downtown and
highway commercial areas offer unique business
opportunities.
County-wide Business Retention and Expansion
projects have identified Listowel as having a positive
business environment, Listowel businesses rate
the area’s quality of life as a strong factor in maintaining a happy and productive
workforce.
I invite you to explore the many opportunities that await you in Listowel and
Perth County. We have a dedicated Economic Development Office eager to assist
you and introduce you to a new world of opportunity for your business. We look
forward to meeting you soon!
Sincerely,
Warden Ian Forrest
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The regional centre of Listowel, with a market trade area of over 42,000 people,
is located within the Municipality of North Perth and the County of Perth.
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Stratford Shakespeare
Festival
Owen Sound
Collingwood
Lake Huron
Blyth Festival
Barrie
ONTARIO | CANADA
Drayton Festival
St. Jacob’s Country
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Listowel
Li
istowel
Wilfrid Laurier
University
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University of Waterloo
Universit
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Waterlooo
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Toronto
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Guelph
Kitchener
K cheener
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Sttratford
Stratford
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Hamilton
Lake Huron Beaches
Sarnia
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Lake Ontario
London
Top Ten Reasons To Do Business in Listowel
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Attractive downtown business community
n
Strong, skilled and dedicated labour force
n
Affordable cost of doing business
n
Strategic location in Southwestern Ontario
n
Access to consumer traffic and catchment area
n
Convenient transportation network of highways
n
Excellent infrastructure for a growing business base
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Strong and supportive business community
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Existing retail centre serving a large market
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Supportive Council and Economic Development Office
Transportation Networks
Surrounded by well-connected highways, Listowel is easy to reach.
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Perth Line 86: Connects Listowel to Kitchener-Waterloo in the east and
Lake Huron to the west.
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Highway 23: Connects Listowel to cottage country in the north and
London in the south.
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Highway 401: The main transportation artery in Ontario. Perth County is
30 km north.
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Air Transportation: Listowel is about 1 hour drive to London International
and Region of Waterloo International Airport and less than 2 hours to
Toronto’s Lester B. Pearson International. These airports offer a global
transportation linkage for passengers and cargo.
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Rail Transportation: VIA Rail Canada provides daily passenger rail services
from Stratford and Kitchener (1 hour away).
Locations to Suit your Business Needs
Listowel has a wide choice of commercial locations available for your business
needs including space in the quaint and historic downtown to more recent and
larger scale highway commercial developments.
For an up-to-date listing contact the Perth County Economic Development
Office.
“Listowel offers a
number of retail, service and
industry opportunities with a
source of talented people for any
business. Our retail base is strong
because of our diverse mix that
covers everything a consumer
could hope for. Listowel is a very
vibrant community where we are
proud to live and work.”
Bill Huether, President of Listowel
Retail Merchants Association
Business Support Services
The Perth County Economic Development Office is available to help you
build your business! We are dedicated to helping you find the right location for
your business. The office works in partnership with local municipalities, business,
industry and all levels of government to seek out strategic opportunities that will
enhance the local economy.
Helping you succeed are several organizations that work with the Economic
Development Office:
The Listowel Retail Merchants Association is run by retailers for retailers to
enhance the image and profitability of its members. It works on behalf of all
merchants to create a strong and vibrant shopping environment that is functional
and enticing. The Listowel Retail Merchants Association also promotes joint
events that generate consumer activity.
To help your business succeed, local municipalities, Province of Ontario and
Perth Community Futures have partnered to create the Stratford/Perth Centre
for Business. This one-stop resource for one-on-one business coaching,
financing and expansion planning will provide information and identify solutions
to enhance your business success.
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Competitive Overview of Listowel’s Retail Market
Types of Retail
Type of Properties in
Listowel’s Commercial Areas
Sector
Listowel’s retail sector has a strong concentration in automobile dealerships/
parts stores, grocery stores, florists, ladies fashions and footwear, and used
merchandise stores.
Retail Sector: Facts and Figures
Percentage
Retail
41 %
Development
Opportunities
Professional Services
12 %
Listowel has a thriving and active downtown. With almost
600 residents living in the downtown core, businesses can
enjoy a retail and residential neighborhood mix with an
already existing culture and identity.
10 %
Food and Entertainment
8%
Parks
Financial Services
7%
6%
Institutional
Health Care
4%
4%
Government
Parking
3%
2%
Manufacturing
2%
Listowel is a place where urban services meet rural living,
making Listowel a great location for employees and families.
A Shop Local campaign by the Listowel Retail Merchants and
the Perth County Economic Development Office has fostered
strong local loyalty to businesses.
Key Drivers of Listowel’s Growth
Listowel’s growth is driven by a desire to meet the community’s needs. In 2010,
Listowel’s consumers responded when asked what they felt would make the retail
sector of Listowel stronger and more responsive to the resident’s needs. Here is
what they said:
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Furniture and home decor stores
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Specialty food and beverage stores
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Men’s fashions
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Children’s fashions
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Children’s toys and gifts
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Accommodation services
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Food services and drinking places
Look What’s New in Listowel!
2010 marked the year of the new Trillium Mutual Insurance building. With a
Leadership in Energy and Environment Design specification (LEED), this building
reflects the community’s dedication towards green development.
The former Campbell Soup plant in Listowel was purchased by Erie Meat Products
of Mississauga. The facility will be used to ship 50-60 million pounds of poultry
to world markets on an annual basis. In 2010, Ontario’s Premier Dalton McGuinty
announced the company would receive a $3,000,000 provincial investment for
training and to update the existing food processing facility.
PHOTOS: (top) Trillium Mutual Insurance; (bottom) Erie Meat Products: John Wilkinson,
Perth-Wellington MPP; The Hon. Carol Mitchell, Minister of Agriculture, Food and Rural Affairs;
The Hon. Dalton McGuinty, Premier of Ontario; Simon Rosen, owner of Erie Meat Products;
George Tiesma, VP of Business Development.
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Prominent Retail Businesses in Listowel
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Shoppers Drug Mart
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Canadian Tire
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Crabby Joes
Car dealerships, including
n Marks Work Warehouse Chrysler, Ford, General Motors,
Honda and Kia
n Zehrs
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Household Income
by Population
25%
5%
Population Growth and Higher Standards of Living
Rare for rural communities, Listowel’s trade market area has been growing steadily
and expanded by 1.8% between 2001 and 2006.
18.75%
5%
The table below shows Listowel’s trade market area is 42,177.
COMMUNITY
Howick
2001 POPULATION
2006 POPULATION
3,779
3,882
% CHANGE
12.5%
5%
2.7
Mapleton
9,303
9,851
5.9
North Huron
4,984
5,015
0.6
North Perth
12,055
12,254
1.7
North Wellington
11,305
11,175
-1.1
TOTAL 41,42642,1771.8
5%
6.25%
0%
0%
up to 300 3030-50
-50 50-70
50-70 7070-90
-90 900 +
iin th
thousands
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Listowel is part of a growing population within North Perth. A moderate
population growth rate helps support the quality of life that Listowel residents
are accustomed to. Listowel residents are known for their community pride and
friendly approach to life – business owners call customers by name and greet
them with a smile. As Listowel grows, so too does the breadth of its retail services.
The surrounding communities utilize services in Listowel which has created an
expanding trade area for local businesses. With consistent population growth,
businesses can be assured they will continue to have a strong consumer base.
Source: Statistics Canada (2005)
Beyond 2020 Data
Regional Household Income
Howick
Household Income & Household Income Group
Listowel’s trade area has an average per person income of $40,900 which exists in
the overall trade area.
Mapleton
Housing Availability and Home Ownership
North Huron
In Listowel there is a strong population of home owners, and this is in part due to
the availability of affordable housing. Whether preference is for a new or historic
home, Listowel offers high quality of living at an affordable price.
North Perth
North Wellington
Labour Force
Based on most recent Census data, the labour force in Listowel’s trade market
area is 32,495 people.
0
20,000
40,000
60,000
80,000
Median income 2005 –
all private households ($)
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BUSINESS FACTORS
Municipal Tax Rates
We know what is important in the planning of your business. Supportive
Councils at the Municipal and County levels ensure that you will enjoy a seamless
development process and reasonable development and operating costs.
Listowel
Municipal Tax Rate
Fergus
Listowel, as part of Perth County, offers municipal tax rates which are competitive
with other municipalities across the region. Commercial and residential tax rates
are low in comparison to surrounding communities.
Minto
Investment
Building permits are required for the construction of new buildings or structures,
building additions, swimming pools, decks, erection of signs and for most
building or structural alterations. A permit can be obtained at the North Perth
Municipal Office in Listowel.
Hanover
Elmira
Waterloo
Stratford
London
0
CLASS OF PERMIT
FEE
Construction of or additions to commercial, buildings
$100 plus $0.60/sq. ft. of floor area
Construction of accessory buildings for commercial use
$100 plus $0.55/sq. ft. of floor area
Renovations to commercial buildings
$100 plus $0.45/sq. ft. of affected
floor area
Source: Municipality of North Perth, 2010
1.25
2.5
3.75
RResidential Tax Rate (%)
CCommercial Tax Rate (%)
Source: FIR 2009 Data as derived
by Millier Dickinson Blais
5.0
Commercial Development Charges
In Listowel, commercial development is charged only on water and sewer at the
rate of $1.61 per square foot. If the property is located in the South East Drainage
area the cost is $2.97 per square foot. No other development charges are applied
to new construction.
“Listowel is a growing community. Its retail core has all the
offerings of any large city. Our community has a diverse
population with strong local business support and is
progressive in residential as well as business development.”
Leona Morwood, Manager Customer Service, Scotiabank
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Space Available/Lease Rates
In Listowel there are various options available for new business development.
Economic activity is concentrated in three distinct commercial nodes, each
offering a strong flow of consumer traffic.
n
Downtown Listowel (Main Street/Wallace Avenue and area): offers a
strong mix of retail stores, government services, food and entertainment,
health care centres and personal services.
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Mitchell Road South: offers an array of grocery stores, restaurants, clothing,
home retail and automotive services. Much of the new development in
Listowel is located here.
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Wallace Avenue North: offers a variety of restaurants, grocery stores and car
dealerships. This retail node is located on Highway 23 and intersects with Perth
Line 86 in downtown Listowel.
Annual Average Daily Traffic Volume
Wallace Avenue North
Main Street East
Main Street West
0
2000
4000
6000
8000
“When the Canadian Tire franchise in
Listowel became available, we were
eager to make the purchase due to
the whole package of community
offerings. Listowel offers affordable
land and housing, a strong quality
of living and a loyal, dedicated
workforce. Small-town charm and a
cooperative business environment
made Listowel a great choice for us.”
Angus McDonald
Dealer, Canadian Tire Listowel
Source: Ontario Ministry of Transportation. (2006) Provincial Highways Annual Average Daily Traffic report
and Perth County Public Works Department, 2007
For a fourth year in a row, Ideal Supply has been
named to the Top 50 Best Managed Companies.
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Tourism and Culture
Tourism is a key industry in Listowel and represents over 1,200 jobs in the regional
economy. In 2008, Perth County attracted an impressive 1,324,000 visitors. In
2009 visitors spent $189 million in Perth County compared to $120 million in the
Waterloo region. Culture in the region is flourishing and has contributed largely to
tourism through performances, museums, art galleries, festivals and fairs.
Listowel is located just north of Stratford, home to Canada’s most famous theatre
and is on the route from large populations to the south and famous holiday
locations along the Lake Huron coast.
The creative cultural industries have contributed greatly to Listowel’s tourism
success, as it is home to many talented visual artists who are showcased annually
as part of the region’s Studio Tour. In Listowel, Theatre 311 is a well-respected
venue for live theatre, drawing on local talent and actors from surrounding cities.
Perth County is home to several film companies – Dura Mater Productions, who
has received recognition by film festivals throughout North America and Europe,
as well as to Ballinran Productions, a Gemini award-winning, film production
company.
Listowel’s Paddyfest attracts thousands of visitors yearly and has grown to
become the largest Irish festival in North America. The festival, which first started
in 1977, lasts two weeks surrounding St. Patrick’s Day and pays honour to the
strong Irish ancestry present in the community.
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Listowel offers:
Business opportunities: Strong business relationships and cooperative partnerships exist within the local and extended business community. There is a
genuine willingness within Listowel to pursue new and innovative business
ideas and concepts. Listowel’s business owners are eager to meet the needs
of our growing community!
A vibrant, growing workforce: Listowel is growing and vibrant and a dedicated
workforce awaits new businesses.
Work/life balance: Complementing the boundless business opportunities
that exist in Listowel, its residents can achieve a good work/life balance.
An abundance of activities are available for those that enjoy an active lifestyle
including a variety of festivals and events year-round.
Useful weblinks
Perth County
www.perthcounty.ca
Municipality of North Perth
www.northperth.ca
Listowel Retail Merchants Association
www.listowelrma.com
North Perth Chamber of Commerce
www.npchamber.com
North Perth Arts and Culture Council
www.northpertharts.ca
Visit Perth County
www.visitperth.ca
Contact information
Perth County Economic Development Office
1 Huron Street, Stratford, Ontario N5A 5S4
Email: [email protected]
Phone: 519-276-3454
Toll Free: 1-800-463-8275 ext 150
Fax: 519-271-6265
Connect with us online
PerthCoEcDevPerthCoEcDev PerthCountydotca