Telenor Pakistan (Private) Limited

Corporate Social Responsibility at Telenor Pakistan
Telenor Pakistan – CR Vision & Guiding Principles
Maximize Impact of Telecom to Shape a sustainable future
Identify points of intersection between Business & Society
Generate shared value by selecting social issues in line with the business model
Capitalize on Synergies through partnerships with reputable organizations
Promote Telenor Pakistan’s “Empower Societies” Vision
Pakistan & the Millennium Development Goals
Every 3rd Pakistani
subsists below poverty
line
2nd highest # of school
dropouts, 2/3rd of which
girls
Lowest ranking in
Global Gender Gap
Index
5% of under 5 deaths
across the world in
Pakistan
Highest in South Asia
(260 per 100,000 live
births)
54 (HIV/AIDS) & 231
(TB) per 100,000
population
Progress on 4 indicators
Partnerships in
Development
Source: SDPI 2012, UNESCO 2012, WEF 2012, WHO 2012, Dawn 2012, Tribune 2012, Economic Survey 2011/2012 , NDMA 2012
Areas of Focus
Education
Health
Disability
Employee Volunteerism
Child Protection
Emergency
Response/Comms
Other areas
VULNERABLE COMMUNITIES
VULNERABLE COMMUNITIES
VULNERABLE COMMUNITIES
VULNERABLE COMMUNITIES
Stakeholders
Stakeholders
Goal
•Government
•INGOs, NGOs, Civil Society
•Society
•Employees
•Government Relations
•Goodwill for company
•Reputation Management
•Employee Motivation
•Test-bed for Commercial
Programmes & Projects
Salient Impact
Emergency Response
Hum Qadam
Rs.280m
for floods
during
2010-12
Rs.2m in
Attabad
Lake
incident
Rs.17m
for IDP
crisis
Rs.95m
during
2005
Earthquak
e
Rs
5.5m
for
Thar
Famin
e
Rs.2.5m
during 2013
Awaran
Earthquake
425M
Global Countdown Game
Played by more than
100 Public/private
school students
60,000+ hours of
community service
Agriculture Commodity Trade
4,000 farmers
received information
through SMS & IVR
Programs & Projects 2014
Khuddar Pakistan - Open Mind
mHealth
Disability Integration Program
Successfully Launched Open Mind Pakistan and integrated 16 trainees across all divisions of TP
Second Batch to be initiated in Q3
Mobile technologies for extending Health Care
MBR (Mobile for Birth Registration) project with UNICEF & Punjab Govt.
MnCH (Mother & Child Health ) Project launched with KPK Govt.
School Rehab & Improvement
E-Education
Rehabilitation & Improvement of 44 Schools damaged by floods
Planning phase concluded. Partnership inked with Plan International. Project initiated in Southern Punjab
IT Equipment Donation
Donating end of life equipment to set up ICT centers at partner organizations
Bi Annual donations to partner organizations. Set
up two ICT centers
ICT for Pedagogy
Pilot concluded in Punjab with CLC
Subsequent Pilots launched in Sind/KPK with ITA
Child Sexual Abuse Filter
Block access to child pornography websites
Beneficiary Communications
Disaster Communication System
Khuddar Pakistan
Objective
Partners
Disability Partner
Organizations
Make TP an accessible
organization & equal
opportunity employer by
valuing diversity
Directorate General for
Special Education
Persons with Disabilities
(PWDs)
Mechanics
Shared Value
Employee motivation
Phase I: Awareness &
Accessibility
Access to untapped
human resource
Phase II: Inclusion
Open Mind Pakistan
Manifestation of
‘Empowering Societies’
Open Mind Pakistan
1400 applications received; 321 applicable
candidates
Induction of 16 Trainees
3 month basic skills training
Placement as trainee in each Division for 9 months
mHealth
Mobiles for Birth Registration
Objective
Partners
Pilot Mechanics
UNICEF
Scale-up birth
registration & introduce
mother n child care
through use of mobile
phones
Support achievement of
MDG 4&5
NORAD
NADRA, Local
Governments,
Lady Health Worker
Programme
Shared Value
UNICEF reputation value
Pilot in Rural & Urban
areas of Punjab & Sindh
using LHWs & Telenor
Sahulat Ghars
Help Impact MDGs
Potential commercial
uptake
Stronger Government
relations
mHealth
Maternal and Child Health
Awareness Program
Objective
Establishing mobile
connectivity with Lady
Health Workers (LHWs)
to complement their
outreach activities
Support achievement of
MDG 4&5
Partners
Pilot Mechanics
Shared Value
MnCH Program KPK Govt
Improve core maternal &
child health indicators
through:
Help Impact MDGs
CMWs/LHWs
FS Team
Remote/mobile
reminders, guidance and
advisory by LHWs/LHVs
in addition to regular
household visits
Potential commercial
uptake
Stronger Government
relations
School Rehab & Improvement
Objective
Improve quality of
education in flood
affected communities &
introduce m-learning
Rehabilitate 44 partially
damaged Middle
Schools in flood affected
areas
Partners
Provincial Education
Department
PLAN International
Shared Value
Improve the experience
of education
Enhanced reputation in
communities
Stronger Government
relations
Mechanics
1 year pilot in 4 schools
(Punjab)
Subsequent scale-up
across 3 provinces
eEducation
Objective
Partners
Provide Khan Academy’s content
offline to remote public schools
to:
Shared Value
Improved student learning
Khan Academy
Stronger Government Relations
Children's Library Complex (CLC)
improve conceptual understanding
provide access to unconnected
curcimvent Youtube Ban
Phase I
Immediate
Pilot with Individual
Organizations
Dovetails with IFA &
Idara Taleem o Agahi (ITA)
commercial objectives
Commercial/IFA team
Preferred Choice of Service
Provider
Phase II
Medium-Term
Integrate with Exisitng
Education Projects
Phase III
Long-Term
Make available for
all Customers
Child Sexual Abuse Filter
Objective
Fulfill commitment of Group to
Mobile Alliance
Block access to child pornographic
content on our network
Shared Value
Assist Government in
safeguarding child rights
Promote safe Internet use - IFA
Partners
Technology
Group CR
PTA
End-of-Life IT Equipment Donation
Objective
Bridge the digital divide between
through purposeful in-kind
contributions to underprivileged
children & vulnerable groups in
orphanages, schools and other
facilities
Mechanics
Shared Value
Identify end-of-life
life IT equipment
as per need
Internet for all
Seek approvals as per annual
market value cap
Sign agreement
Donate
Stakeholder relationship
management
No cash outlay
No adhocism
Long term PR value
Beneficiary Communications
Objective
Use core competency to provide
an effective communication
platform between PRCS/IFRC &
the community in times of disaster
Partners
PRCS
IFRC/Trilogy
Technology
Shared Value
Save lives
Stronger relations with disaster
management organization
Reputation
Thank you