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PARTNERSHIP MARKETING
OPPORTUNITIES
WHAT IS
PALMEDIA
With more than 600,000 visitors every month, there are endless reasons to take
advantage of La Palmera advertising opportunities. Our position as the premier
shopping and dining destination in South Texas only continues to grow stronger.
A unique location, combined with high visibility, makes La Palmera the perfect
venue to reach your target audience.
At a time when standard methods of targeting consumers is becoming much
more fragmented and costly, La Palmera is offering Palmedia—an innovative
new concept in the world of advertising utilizing partnerships to provide the most
effective and efficient way to reach new customers. Over the years, true partnerships have been successfully implemented in larger metropolitan areas and are
quickly catching the attention of national advertisers.
La Palmera gives you, the advertiser, the results you expect and with dozens of
partnerships to choose from, La Palmera will tailor a package to meet your goals
and deliver a desired ROI.
Partnership Opportunities Include:
• Exclusive Event Sponsorship
• Interior Signage
• Exterior Lighted Billboards
• Non-traditional Displays
• Vehicle Partnerships
• Product Placement
• Interior Wallscapes
• Temporary Leasing Displays
• Retail Merchandise Unit (RMU)
• Custom Creative Displays
WHO IS
CORPUS CHRISTI
Corpus Christi—a thriving U.S. port city filled with sun, sand and shopping! We
have over 113 miles of Gulf Coast beaches and 70 miles of developed beachfront property. Corpus Christi houses two U.S. military installations which provide
a total of 6,200 civilian jobs to the local economy, making them the single largest
employer in the city. Corpus Christi Army Depot, located on NAS Corpus Christi,
is the largest helicopter repair facility in the world.
TOTAL ANNUAL VISITORS
7.2 MILLION
$ 1 billion in spending
According to Corpus Christi Trends data, since June of 2008, jobs have increased
29%, and the unemployment rate is below the national average. Residents have
more disposable income because the cost of living index is a relatively low 80.6.
La Palmera is the premier shopping destination within a 200-mile radius and is
recognized as a unique tourist must-see when in Corpus Christi. Corpus Christi
receives over 7.2 million visitors each year that spend over $1 billion! Shoppers
from drivable markets such as Victoria, Rockport, Kingsville, the Rio Grande Valley and Mexico make up a strong audience for your product
or service.
MEDIAN INCOME
$ 45,612
TOTAL POPULATION
414,960
Statistics compiled from the Corpus Christi Chamber of Commerce, Convention and Visitors Bureau.
TOTAL HOUSEHOLDS
147,882
SAN ANTONIO
ROCKPORT
37
FEMALE POPULATION
50.55%
181
77
GULF OF MEXICO
44
COLLEGE EDUCATION
OR HIGHER
KINGSVILLE/ HARLINGEN
30.54%
286
La Palmera | 5488 S. Padre Island Dr. 78411
358
INDOOR
ADVERTISING
With over 600,000 visitors per month, your indoor ad will receive the attention it
deserves. We have many opportunities available, including traditional and backlit signage, wallscapes, as well as banner and glass options to accommodate
your advertising needs.
Backlit Directory Ads
These 47” w x 69” h backlit signs are strategically placed throughout the property
in eight high traffic areas. They are housed on two sides of our tri-sided directory—
along with La Palmera’s mall directory.
Backlit Column Displays
3-TIER COLUMN
Our backlit columns offer advertisers a one-, two- , or three-story visual impact.
These 4’ w x 10’ h backlit panels can be seen from both main and upper levels
of the mall providing maximum exposure.
Backlit Center Court Bulkhead Display
Center Court is one of the highest traffic areas at La Palmera. At the heart of La
Palmera, these 10’ w x 4’ h backlit panels are towering over the Center Court
providing for unobstructed views in one of the mall’s highest traffic areas.
Escalator Backlit Displays
Located on the sides of our escalator banks, these 43” w x 64” h backlit signs
are eye level and grab the attention of passers by.
Escalator Handrail Branding
Showcase your brand along the glass handrails of our escalators. We have two
opportunities for branding: the 600-seat Food Court and Transition Court.
CROSSBEAM
Crossbeam Wallscape
These 12’ w x 3’ h and 16’ w x 3’ h adhesive wallscape graphics provide a huge
visual impact to both the upper and main level shoppers.
Table Tents
With over 600 seats in our La Palmera Cafés Food Court, your message is sure
to make an impression. These 4” w x 5” h table tents are placed throughout the
Food Court and Center Court dining areas.
Floor Graphics
Make a statement with floor decals in prominent areas. These elements are
completely custom designed to fit your desired message.
VEHICLE DISPLAY
INDOOR
ADVERTISING
Wallscape
Make a huge impression with an interior wallscape. These larger-than-life interior wall murals are applied directly to the wall. Custom sizes and many unique
locations available.
Sky Mural
These indoor 5’ w x 10’ h suspended fabric murals can been seen from both the
main level and upper level. Hanging above the Food Court, Transition Court and
Center Court areas, these murals make a powerful impression.
Elevator Wrap
Wrapping our elevator doors and surrounding face is a unique branding opportunity. Both the main level and upper level locations are available. Special interior
elevator wrapping is also available.
Window Cling
With eight entrances to choose from, these adhesive square clings are a great
way to convey information to your audience which desires an immediate response. Each decal measures 16” w x 16” h.
Vehicle & Product Showcase
We have spaces throughout the property for vehicle and product displays. These
are open spaces within shopper traffic areas in 10’ w x 15’ l roped off sections
at premium locations both inside and outside the building.
EXCLUSIVE
SPONSORSHIPS
Stand out above the rest and consider one of our exclusive partnerships which
have built-in added values and perks.
Children’s Play Area
Brand the entire children’s play area and appeal to a captive audience.
Main Aquarium
With over 2,000 gallons, our aquarium is a beautiful backdrop for your brand.
Wrap your message on the base of the glass walls and surrounding floor.
Santa & Easter Set
What better way to expose your brand than with a positive impression to children
and their families. From arrival, to photographs, to the actual photo set, many
sponsorship opportunities exist to showcase your brand.
Automotive & Valet
Does your brand appeal to a high-end audience? Our exclusive valet and automotive sponsorships allows your company to target your high-end customer.
Tide Turners Kids Club
Our kids club appeals to preschoolers and their parents who want a safe, fun and
friendly environment to play and learn. This sponsorship offers exclusive branding
rights and a variety of media opportunities throughout the property.
Wave Walkers Mall Walkers Club
Appealing to our health conscious mall walkers, this club hosts monthly wellness
programs designed to educate and entertain.
OUTDOOR
ADVERTISING
Location, location, location! The frontage of La Palmera along South Padre Island
Drive is seen by more than 150,000 vehicles passing daily. SPID runs through
the heart of Corpus Christi, serving as the corridor to the Naval Air Station, Padre
Island, Downtown Corpus Christi and I–37.
Jumbo Outdoor Mural
This 72’ w x 15’ h exterior lit mural is the largest outdoor board between Everhart
and Staples. This horizontal board with exposure to SPID and is located between
LongHorn Steakhouse and Ulta.
Exterior Sky Mural
This 40’ w x 14’ h outdoor lit board is comparable in size to your standard billboard. This board is located adjacent to the La Palmera Cafes Food Court with
exposure to SPID.
Exterior Wall Mount Signs
VALET BACKLIT AD
Located along our lawn areas facing SPID, these 10’ w x 5’ h boards are available along the south and north sides of the property.
Valet Backlit Ad
Located at our valet drop off and pick up area, this backlit display speaks to
your high-end consumer.
Parking Garage Wallscape Murals
These larger-than-life wall murals adhere directly to the exterior concrete garage
walls giving exposure to outdoor vehicle and foot traffic.
Parking Garage Wall Mount Signs
These 5’ h x 10’ w boards offer messaging within the parking garage on the second floor as vehicles approach the third-floor ramps.
Glass Curtain Wall
EXTERIOR SKY MURAL
As a visual icon to La Palmera, our glass curtain wall welcomes shoppers. Wrap
the glass with your window cling message and reach a diverse audience!
Lifestyle Court Entrance Wrap
Make a grand entrance! Wrap our three-sided Lifestyle Court entrance with your
message on window cling material for the ultimate brand showcase.
Electronic LED Board
Located between La Palmera and our sister property, The Shops at La Palmera,
this digital display board offers timely messages to reach your audience.
Parking Lot Pole Banners
Be the first message your audience sees as they enter the property and last message they take away.
GLASS CURTAIN WALL
Short-Term Retail Opportunities
Want to reach more customers? Inspire confidence, gain interest and expand
sales! Retail Merchandising Units and Temporary In-Line Stores are built for you,
the entrepreneur. Visit us at palmarketplacecc.com.
Make an Appointment
We look forward to speaking with you about the perfect partnership for your company and brand. For the most current rates and availability, please contact us
at your convenience. You can view the complete image library of all advertising
elements on our website at palmediacc.com.
Call us at 361.991.3755
or email us at [email protected]
palmediacc.com • lapalmera.com • theshopsatlapalmera.com
5488 S. Padre Island Dr. Corpus Christi, Texas 78411